Google Data

Our final installment of the TV Viewership Insights Series looks into viewers’ television consumption behavior and how viewers are loyal to certain networks and specific programming on those networks.Each graph takes a single network over the course of…

Today’s installment of the TV Viewership Insights Series looks under the hood of the Google TV Ads’ measurement system. Every day, Google analyzes anonymized data from millions of set-top boxes tuned to several thousand different ad airings in order to…

In our latest installment of the TV Viewership Insights Series, we look at how every network delivers its audience slightly differently. Even networks with similar audiences can elicit different kinds of viewing behavior from their followers. We looked…

Our TV Viewership Insights Series delves into the learnings Google TV Ads is starting to develop from anonymous data from millions of set-top boxes across the United States. We started the series yesterday with a look at how the tuning metrics we mea…

Today, we’d like to kick off a series of blog posts that dive into the insights Google TV Ads is developing from set-top box data, to deliver better value to our advertisers and more relevant ads to viewers. Our TV Viewership Insights Series begins wi…

Advertising on television with Google TV Ads is easy…all you need is an ad that meets our editorial and technical requirements. You can create your ad in any of several ways, from finding a professional through our Ad Creation Marketplace, to using…

Now, advertisers can target Hallmark Channel’s entire national audience through Google TV Ads. We’re proud to announce the launch of this inventory through our system, allowing advertisers access to family-friendly programs and movies which often ra…

Google TV Ads recently launched an audience data reporting feature which allows advertisers to better understand if their ads reach their desired audience using anonymous set-top box data in combination with anonymized demographic and marketing data fr…

Over the past year, we’ve announced many exciting partnerships with TV inventory providers. Today, we take a closer look into the experience of one Google TV Ads inventory partner, Bloomberg Television. Recently, Trevor Fellows, Head of Advertising Sal…

Google TV Ads makes it easy for advertisers of all sizes to reach customers watching television. These days, many full-length television programs are also available for Internet users to watch online. These programs may appear in various places, includ…

Are you curious to know exactly how effective your TV ad campaigns are, but have not been tracking your TV campaigns with unique phone numbers or URLs? Worry no more. In addition to the TV Campaigns reports discussed in this post, Google Analytics offe…

This is a big week for the TV Ads team at Google!Not only are the latest 2 NBCU networks, Oxygen and Sci-Fi, going live, but the first of the two Crown Media networks, Hallmark Movie Channel (HMC), will also have inventory generally available across al…

What if you could identify which of your TV ad airings most effectively drove traffic to your website? Now it’s even easier to track the online impact of your TV campaigns. Since we announced the integration of TV campaign data with website metrics in …

We recently launched Audience Search for Google TV Ads, a useful tool to select which networks, dayparts, and programs best reach your desired audience. This week, we are happy to announce the launch of audience data reporting. Now, you can view how …

This week, we’re pleased to announce the addition of national inventory on MSNBC to the Google TV Ads platform. Some of you may already be running ads on MSNBC on the Dish Network inventory available in our system. Now, as a result of our partnersh…