November 9th, 2007 | by Sally Cole | published in Google DoubleClick
If you’re heading to Vegas next week for the Word of Mouth Marketing Association’s Word of Mouth Marketing Summit, be sure to check out Heath Row, DoubleClick’s research manager speaking at the Research Symposium on Tuesday about Influencing the Influe…
October 11th, 2007 | by Sally Cole | published in Google DoubleClick
There’s a good overview of my recent keynote at Streaming Media Europe on the Streaming Media blog. During my presentation I was worried that I was going to be blogged — and I guess that worry came true!Posted by Ari Paparo
October 5th, 2007 | by Sally Cole | published in Google DoubleClick
Our own Rob Victor, Product Manager for Emerging Tech, spoke to About.com on mobile and other subjects. Worth a watch…Posted by Ari Paparo
October 3rd, 2007 | by Sally Cole | published in Google DoubleClick
Our innovation lab worked hard with Digitas to help produce the Stress-Free Travel with American Express rich media campaign. The banners let the user choose a city then see a live webcam shot of that city directly within the banner ad. Pretty cool stu…
August 9th, 2007 | by Sally Cole | published in Google DoubleClick
ClickZ is posting an interview with yours truly. I discuss mobile, rich media, video, widgets, a little bit of everything…Posted by Ari Paparo
July 27th, 2007 | by Sally Cole | published in Google DoubleClick
Here’s one more example of DoubleClick’s unparalleled level of integration with the search engines. MSN has just issued an online collaboration tool called SPOCK, which is exclusively for the purpose of facilitating communication between MSN and Double…
July 16th, 2007 | by Sally Cole | published in Google DoubleClick
We are pleased to announce the release of the latest version of DART Search on Saturday, July 14th, 2007. In this release, we will upgrade DART Search with the following new features:Yahoo Geo-Targeting in DART SearchDART Search users can now use geo-t…
July 11th, 2007 | by Sally Cole | published in Google DoubleClick
It’s not just the last click – or is it?A number of studies have highlighted a growing concern that the logic of attributing conversions to only the last click just doesn’t always hold. With some claiming it’s not only the last click but the last…
June 14th, 2007 | by Sally Cole | published in Google DoubleClick
Eric Enge recently published an article called “Are Bid Management Tools Still Useful?” on ClickZ Search Engine Watch. The article reviews a session at the recent Search Engine Expo conference about whether or not bid management is dead. According to E…
May 22nd, 2007 | by Sally Cole | published in Google DoubleClick
Earlier this month, DoubleClick achieved Support Center Practices (SCP) Certification for the second straight year. SCP Certification measures the effectiveness of customer support based upon a stringent set of performance standards and industry best p…
May 22nd, 2007 | by Sally Cole | published in Google DoubleClick
Keyword bidding on pay-per-click search engines is extremely complex.The Bid Management module in DART Search removes the complexity from keyword bidding by bidding on keywords automatically, based on a straightforward set of rules that you provide.We’…
May 11th, 2007 | by Sally Cole | published in Google DoubleClick
Click fraud is a type of internet crime that occurs in pay per click online advertising when a person, automated script, or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating a charge per click…