April 13th, 2009 | by Ruth Brennan | published in Google Conversions
This week we wanted to let you know about upcoming webinars relating to some of the products and topics we cover on the blog.These free online presentations are run by Googlers and can be attended from your own computer: all you need is a set of headph…
April 6th, 2009 | by Ruth Brennan | published in Google Conversions, iGoogle
A few weeks ago, we introduced Google Insights for Search and showed you how you can capitalise on search trends by knowing what your target audience are searching for on Google. Using on-trend search terms within your online marketing campaigns will …
March 30th, 2009 | by Ruth Brennan | published in Google Analytics, Google Conversions
ConversionWorks specialise in leveraging the power of web metrics to improve the performance of your website and are one of our Google Analytics Authorised Consultants. “We perform best practice Google Analytics installs that ensure the data within yo…
March 24th, 2009 | by Ruth Brennan | published in Google Analytics, Google Conversions
Have you ever thought of having an expert manage Google Analytics for you, to ensure you get more from it or to save you time? Or maybe you are an Analytics expert and have considered providing technical and consultancy services for other businesses? …
March 16th, 2009 | by Ruth Brennan | published in Google Conversions
As an online marketer, have you ever wanted to know what people are searching for online? If you could see what search terms people are using on Google, which cities these searches were coming from and at what times of the year, you could plan your ad…
March 10th, 2009 | by Ruth Brennan | published in Google Conversions
If you missed our recent webinar on the Conversion Optimiser, or you would like to learn more about how to use Conversion Optimiser to boost profits from your AdWords campaigns, then I am happy to announce that our own Andrew Silverman, Product Manager…
March 3rd, 2009 | by Ruth Brennan | published in Google Conversions
This week we are looking at how you can get more conversions at a lower cost from your existing AdWords campaigns with the Conversion Optimiser. The Conversion Optimiser is a free AdWords feature that manages your campaign costs based on your cost-pe…
February 27th, 2009 | by Eddy | published in Google Conversions
In my last post, I introduced Google Website Optimiser. This free testing platform allows you to run variations of your existing web pages and track what content produces the most sales and leads on your site. Tweaking web content influences cust…
February 20th, 2009 | by Eddy | published in Google Conversions
Over the last few weeks, we have discussed techniques for monitoring your website’s performance using Google Analytics. With the reporting Analytics provides, you may havenoticed areas you’d like to work on. For example, if your homepage has a very h…
February 11th, 2009 | by Evelyn O'Keeffe | published in Google Conversions
Adding a search box to your site not only offers your visitors an important ease-of-use feature, but provides you, the site owner, with powerful insight into what your visitors really expect from your site. If you don’t have a search box on your site,…
February 6th, 2009 | by Evelyn O'Keeffe | published in Google Conversions
This week we want to let you know about some free Google-run trainings that are coming up.AdWords Webinars We run a regular series of webinars covering various AdWords features and Google products. These training and discussion sessions are free and ca…
February 3rd, 2009 | by Brian O' Sullivan | published in Google Conversions
In my last post, I covered the importance of using key performance indicators and shared some ideas for building a KPI list. It’s good to think about what metrics you need to run your online business. The question remains though: how does this translat…
January 14th, 2009 | by Brian O' Sullivan | published in Google Conversions
In the last Google Analytics post Evelyn talked about the importance of measuring your conversions in Google Analytics. I would like to build upon that post and talk about using a range of key performance indicators (KPIs) to measure how your website …
January 5th, 2009 | by Ruth Brennan | published in Google Conversions
Over the past few months, with house prices falling and car sales reaching record lows, the economic news has not been particularly easy to listen to. We all know whats happening, we just don’t know how long it will continue. What is certain, is that d…
December 18th, 2008 | by Evelyn O'Keeffe | published in Google Conversions
Let’s start with the founding principles! With any website, you want to make sure that the maximum number of users entering your site then go on to ‘convert’ by making a purchase or enquiry with you. If you’re paying for traffic through online ad…