Google Data

In my last post, I covered the importance of using key performance indicators and shared some ideas for building a KPI list. It’s good to think about what metrics you need to run your online business. The question remains though: how does this translat…

In the last Google Analytics post Evelyn talked about the importance of measuring your conversions in Google Analytics. I would like to build upon that post and talk about using a range of key performance indicators (KPIs) to measure how your website …

Over the past few months, with house prices falling and car sales reaching record lows, the economic news has not been particularly easy to listen to. We all know whats happening, we just don’t know how long it will continue. What is certain, is that d…

Let’s start with the founding principles! With any website, you want to make sure that the maximum number of users entering your site then go on to ‘convert’ by making a purchase or enquiry with you. If you’re paying for traffic through online ad…

Now, more than ever, getting the best return on investment from your website and advertising is important. You’re working hard to drive traffic to your site but is that traffic then converting into sales or leads? At Google, we’re committed to maki…