October 29th, 2010 | by Inside AdWords crew | published in Google Adwords, Youtube
YouTube served its 500,000,000th Promoted Video view this week. Using Promoted Videos (available in your AdWords account), businesses can promote a video against search results on YouTube. But Promoted Videos offers a discovery component as well, all…
October 27th, 2010 | by Inside AdWords crew | published in Google Adwords
Today, Wednesday October 27th, we’ll be hosting a live online course on international expansion opportunities for small and medium businesses in the UK using AdWords. This interactive presentation will be delivered by an Online Media Specialist and w…
October 26th, 2010 | by Inside AdWords crew | published in Google Adwords
Back in June we began moving AdWords reports into the Campaigns tab. Since then, we’ve copied over every key AdWords report, letting you quickly download your data from the same pages where you manage your campaigns.In the next few weeks we’ll fini…
October 22nd, 2010 | by Inside AdWords crew | published in Google Adwords
Hot on the heels of the new Search Funnels features that were recently launched, here’s another new feature: The Top Paths (Query Paths) report.Broad match keywords in your AdWords account may be matched to a variety of keywords your users are search…
October 21st, 2010 | by Inside AdWords crew | published in Google Adwords
Since the inception of the Google Display Network, contextual targeting has helped you to reach users effectively. This type of targeting allows you to show your ads next to related web content that users visit across millions of sites on the Display N…
October 20th, 2010 | by Inside AdWords crew | published in Google Adwords
A few weeks ago, we announced the launch of Estimated Top Impressions in the bid simulator. Today we’re announcing another improvement: the ability to view bid simulations across keywords in an ad group at once. With this launch, we hope to give you …
October 19th, 2010 | by Inside AdWords crew | published in Google Adwords
Today, we are announcing an update to ValueTrack, a feature for those of you who use third-party tracking software or have access to your web logs. Using the features previously announced, we made it easy to track your search and content campaigns sepa…
October 18th, 2010 | by Inside AdWords crew | published in Google Adwords
This Wednesday, October 20th, we’ll be hosting a live online course on remarketing. This interactive presentation will be delivered by an Online Media Specialist and will take approximately one hour, including time for Q&A. Remarketing is a simple …
October 15th, 2010 | by Inside AdWords crew | published in Google Adwords
Cross-posted from the Google Mobile Ads BlogWe recently launched Mobile Ad Sitelinks, a search ad format that displays additional links to content located deep within your site. Available globally on high-end mobile devices, Ad Sitelinks are an easy wa…
October 14th, 2010 | by Inside AdWords crew | published in Google Adwords, Youtube
Editors note: Today’s guest bloggers are Troy Olson, Digital Advertising Manager, and Jeff Loquist, Search Marketing Manager, for ShoppersChoice.com. ShoppersChoice.com owns and operates a family of web stores with a wide selection of products, from …
October 13th, 2010 | by Inside AdWords crew | published in Google Adwords
On Saturday, October 16, the AdWords system will be unavailable from approximately 10 a.m. to 2 p.m. PDT due to our regularly scheduled system maintenance. While you won’t be able to log into your account during this time, your campaigns will continue …
October 12th, 2010 | by Inside AdWords crew | published in Google Adwords
Since launching Ad Sitelinks last November, more than 100,000 of our advertisers have made use of the format to provide deeper access to their sites’ relevant content directly from ads on Google.If you’re still on the fence about using Sitelinks, o…
October 12th, 2010 | by Inside AdWords crew | published in Google Adwords
One of our key goals is to help you drive better performance with your display advertising campaigns.As users increasingly spend time across a growing number of sites, however, display advertising is becoming more challenging. Last year alone there wer…
October 5th, 2010 | by Inside AdWords crew | published in Google Adwords
We’ve received very positive feedback from advertisers using Search Funnels—the new set of reports launched in Conversions. Advertisers are beginning to understand the path to conversion beyond just the last click and are now able to give credit to…
September 30th, 2010 | by Inside AdWords crew | published in Google Adwords
A year ago, we launched the Bid Simulator, a feature that allows you to see how different keyword-level bids may have impacted your advertising results. Using data from the past seven days, the bid simulator re-calculates the number of clicks and impre…