Google Data

In July, we shared some upcoming changes to the way our third party partners should provide reports and information about AdWords to their clients. Starting in February 2011, all advertisers should be able to find out how much of their advertising budg…

A few months ago, we launched AdWords Campaign Experiments (ACE), a free tool that makes it easier to test and precisely measure the impact of changes to your keywords, bids, ad groups, placements – and now ads themselves! ACE allows you to run experim…

Today we’re announcing four new features in the Opportunities tab that we hope will improve the way that you optimize your AdWords account. First page CPC ideasFirst page CPC ideas help you adjust your bids so that your ads have a better chance of ap…

We want to thank you for all the feedback you’ve given us on the Keyword Tool. The first thing you told us is that you want more keywords that are better targeted to your account and searches, and we’ve made improvements in this area. We’ve also …

Do you stay awake at night wondering where your bids are? Do you plan your vacations around fluctuations in click volume? Have you taken AdWords for Mobile as your +1 to a family wedding?Managing an AdWords account to its full potential takes time – ti…

AdWords started with the idea of connecting you with customers searching for your goods and services – wherever those customers may be. Today, we’re announcing the launch of Google Global Market Finder, a free online tool that helps you find new market…

You may remember back in September we announced the launch of the first AdWords Train & Gain challenge. Today we’re very announcing our 15 finalists from around the world and the overall grand prize winner.(click for full size image)Train & G…

In early November, we invited you to help us celebrate AdWords’ 10th birthday by telling the story of your own business. Today we’re sharing your stories with the world on a global map we’re featuring on the AdWords 10th Birthday website. We hop…

We know that understanding search advertising and trying to measure its return on investment is not always easy. Marketers and business owners often find it difficult to quantify the indirect effect that online search is having on offline sales. The Ad…

We’ve changed our AdWords advertising policy on alcohol to allow ads that promote the sale of hard alcohol and liquor. This is an extension of a policy change that we made in December 2008, which permitted ads that promote the branding of hard alcoho…

Earlier this month we announced the U.S. launch of Product Listing Ads, which lets you easily promote products from your Merchant Center account on Google.com. In the past few weeks we’ve seen advertisers promote over 150 million unique products usin…

Today we’re announcing a new family of ad formats called TrueView Video Ads. TrueView Video Ads give viewers choice and control over which advertiser’s message they want to see and when. And we charge advertisers only when a viewer has chosen to watc…

New AdWords features such as Product ads, Sitelinks and Click-to-call allow you to create more interactive ads. Product ads and Sitelinks help customers find the most relevant pages on your website and Click-to-call allows customers to call your busine…

This Wednesday December 1st, we’ll be hosting a live course on media planning in the AdWords Online Classroom. The course will highlight the best practices of media planning and break down the planning process into 5 simple stages. We’ll also give an…

Earlier this year we introduced the Ad extensions tab to help you manage and track your campaign extensions in AdWords. Now, in addition to showing statistics for your campaign extensions, the Ad extensions tab lets you share extensions between campaig…