Google Data

Over the past couple of years you’ve met a number of AdWords experts on our blog — and, in that spirit, we’d like to introduce Fred Vallaeys, the Product Evangelist for AdWords. You may have met Fred in person, or heard him speak at recent industry ev…

As we launch into fall, many retailers are already gearing up for the most important sales season of the year — the winter holidays. It may seem like we have a long way to go before December, but according to the 2007 Holiday eSpending Report, shopper…

On Saturday, September 8th, the AdWords system will be unavailable from approximately 10 a.m. to 2 p.m. PDT due to our regularly scheduled maintenance. While you won’t be able to log into your accounts during this time, your campaigns will continue to …

Those of us in the US and Canada are looking forward to a long Labor Day weekend. Whether Labor Day means intense retail therapy in the form of back-to-school sales or simply the end of wearing summer whites, we here at Inside AdWords will be taking a …

You may notice some changes to the AdWords Report Center — this week, we simplified the main Reports page, and also introduced a new format for report graphs. If you’ve ever used Google Analytics, you’ll probably recognize the new graphical layout. Th…

A few weeks ago, we asked you which optimization topics you wanted to learn more about. Many of the questions we received were on creating effective ad text, which is the subject of today’s post.If you aren’t familiar with our six-part series on optimi…

In the spirit of back to school, we’ve launched the Auto Industry Knowledge Center to provide automotive advertisers with the most up-do-date information and learning tools. The Auto Industry Knowledge Center has industry-specific resources to help y…

Last night, our engineers were able to implement the upgrades that were originally scheduled for this Saturday’s maintenance period. Therefore, we’ve cancelled this weekend’s system maintenance and your accounts will be accessible without interruption…

Two weeks ago, we posted about an upcoming improvement to the formula used to determine which ads are placed in the top spots above Google search results. The change offers advertisers more control over when their ads achieve top placement, while also…

On Saturday, August 25th, the AdWords system will be unavailable from approximately 10 a.m. to 11 a.m. PDT due to maintenance. While you won’t be able to sign in to your accounts during this time, your campaigns will continue to run as usual. We apolog…

We’ve recently introduced the ability to export your AdWords reports to Google Docs & Spreadsheets. If you aren’t familiar with it, Google Docs & Spreadsheets is a free web-based word processing and spreadsheet program that allows you to upload and…

We’d like to let you know that the Modify Your Campaigns tools will no longer be available in AdWords accounts beginning next week. Specifically, these tools are the Copy or Move Keywords and Ad Text tool and the Advanced Search and Editing tool.If the…

Over the past couple of years, the Click Quality team has launched many new initiatives and shared a great deal of information about how they combat click fraud. To help keep track of their various presentations, blog posts, articles, and more, they’ve…

Advertisers often aim for top placement because they find that their ads perform the best when they appear above Google search results. Since these ads must meet or exceed a top placement quality threshold, our users receive high quality ad results whi…

On Saturday, August 11th, the AdWords system will be unavailable from approximately 10 a.m. to 2 p.m. PDT due to our regularly scheduled maintenance. While you won’t be able to log into your accounts during this time, your campaigns will continue to ru…