October 12th, 2007 | by Inside AdWords crew | published in Google Adwords
Welcome back to our series on AdWords Optimization Tips. We recently received an email from an Inside AdWords reader, asking how to keep up with the latest trends in her ever-evolving industry of cosmetic dentistry. She wanted to make sure that her key…
October 9th, 2007 | by Inside AdWords crew | published in Google Adwords
Important Update: The Saturday, October 13th AdWords maintenance has been canceled. We’ll let you know when it has been rescheduled.On Saturday, October 13th, the AdWords system will be unavailable from approximately 10 a.m. to 2 p.m. PDT due to our re…
October 4th, 2007 | by Inside AdWords crew | published in Google Adwords
Lately we’ve received some inquiries about the locations that are often displayed beneath the last line of text in AdWords ads. Here’s some helpful information that explains when we display locations, and how we determine what to display.When you use r…
October 2nd, 2007 | by Inside AdWords crew | published in Google Adwords
We’ve got two new resources for advertisers: the latest edition of the AdWords Tech B2B Industry Newsletter and the brand new AdWords Entertainment & Media Industry Newsletter. In the latest issue of the Tech B2B Industry Newsletter, you’ll find tips f…
October 1st, 2007 | by Inside AdWords crew | published in Google Adwords
In part two of this series, Fred Vallaeys, Product Evangelist for AdWords, discussed how to set up the conversion tracking feature available in every Standard Edition AdWords account — and how to use conversion tracking information to track your ROI. …
September 28th, 2007 | by Inside AdWords crew | published in Google Adwords
Welcome back to our series on AdWords Optimization Tips. A number of our readers have written in to ask about managing and optimizing their bids for best performance, so that is the topic we’ll address today. Please note that some of today’s tips are d…
September 26th, 2007 | by Inside AdWords crew | published in Google Adwords
Over the past several years, Google has encouraged academic research and participation in the area of click fraud detection. Our Ad Traffic Quality team is excited to continue this support and recently participated in the AdFraud 2007 workshop at Stanf…
September 25th, 2007 | by Inside AdWords crew | published in Google Adwords
We’d like to ask anyone still using AdWords Editor 3.5 to upgrade to the latest version (4.0) before October 3, 2007. After October 3rd, 2007, version 3.5 will no longer be supported. As you may already know, old versions of AdWords Editor are retired …
September 24th, 2007 | by Inside AdWords crew | published in Google Adwords
We’ve heard your requests for a cost-per-acquisition (CPA) bidding tool so we’re excited to introduce a new AdWords feature: the Conversion Optimizer beta. Conversion Optimizer helps you meet your ROI objectives by automatically managing your bids…
September 21st, 2007 | by Inside AdWords crew | published in Google Adwords
Last week we introduced Fred Vallaeys, Product Evangelist for AdWords, and turned him loose on a topic that is likely to be of particular interest to just about every advertiser: Return on Investment (ROI). Today, Fred is back with part two of this thr…
September 20th, 2007 | by Inside AdWords crew | published in Google Adwords
Back in July, we made Google Print Ads available to AdWords advertisers in the U.S. Today, we’re happy to introduce a free tool that will make newspaper advertising even easier: an ad creation tool that lets anyone design a customized and professional-…
September 19th, 2007 | by Inside AdWords crew | published in Google Adwords
Recently, we announced new features for Website Optimizer, including the ability to easily create and launch A/B split experiments. Today, we’d like to share with you a new testing strategy for Website Optimizer as well as two opportunities to hear Tom…
September 18th, 2007 | by Inside AdWords crew | published in Google Adwords
Our landing page quality guidelines have always stressed the importance of directing users to easily navigable landing pages that are transparent about the advertiser’s business and that contain relevant and original content. In our ongoing effort to p…
September 17th, 2007 | by Inside AdWords crew | published in Google Adwords
Do you love the tips you read on Inside AdWords but want to learn more?Here’s your opportunity to attend an AdWords Seminar taught by a search marketing professional. We are excited to tell you about the locations of the Beginner & Intermediate lev…
September 14th, 2007 | by Inside AdWords crew | published in Google Adwords
To help you prepare for the fall season, the Retail team has put together the latest edition of the AdWords Retail Newsletter.In this issue, you’ll find tips on how to optimize your AdWords campaigns for fall and Halloween. These tips, along with inf…