September 3rd, 2008 | by Inside AdWords crew | published in Google Adwords
A new report is now available in the AdWords Report Center: the Geographic Performance report. This report provides you with an understanding of the geographic distribution of your impressions, clicks, and conversions down to the ad group level. Do you…
September 2nd, 2008 | by Inside AdWords crew | published in Google Adwords
Today, we announced the beta version of a new open source web browser: Google Chrome. Google Chrome features a simple and intuitive user interface and an entirely new architecture designed for speed, security, and stability while browsing the Internet…
August 26th, 2008 | by Inside AdWords crew | published in Google Adwords
We’d like to give you a heads-up that on September 2nd, all reports in your AdWords Report Center created over six months ago (before March 2nd, 2008) will be deleted. We’re clearing out old reports to make room for new ones. But, don’t worry! All of y…
August 25th, 2008 | by Inside AdWords crew | published in Google Adwords
In the spirit of the back-to-school season, we have a very large curriculum of free upcoming advertising webinars to help you prepare, optimize, and expand your campaigns. Here’s a breakdown of the material:Subject: Website Optimizer – Test and enhance…
August 21st, 2008 | by Inside AdWords crew | published in Google Adwords
In July 2005, AdWords introduced minimum bids for keywords based on Quality Score. This system allows us to show very high quality ads to Google users, while also giving advertisers control over their keywords. Since 2005, we’ve improved Quality Scor…
August 20th, 2008 | by Inside AdWords crew | published in Google Adwords
On Saturday, August 23rd, 2008, the AdWords system will be unavailable from approximately 10 a.m. to 4 p.m. PDT, for maintenance. While you won’t be able to sign in to your accounts during this time, your campaigns will continue to run as usual.AdWords…
August 19th, 2008 | by Inside AdWords crew | published in Google Adwords
Today, at the Search Engine Strategies conference in San Jose, CA, the Website Optimizer team announced the launch of several highly requested product updates. For those unfamiliar with Website Optimizer, it’s Google’s free content testing and optimiza…
August 18th, 2008 | by Google Docs | published in Google Adwords
Due to the success of the AdWords Seminars program, we’ve recently added a third level which builds upon the two existing AdWords Seminar levels. To help our attendees find the right session(s) that will best meet their need, we’ve renamed the sess…
August 7th, 2008 | by Inside AdWords crew | published in Google Adwords
We’re happy to announce that we’ll soon be enabling a number of new features made possible by a new DoubleClick ad serving cookie on our content network. All advertisers will soon be able to take advantage of features like frequency capping, better r…
August 6th, 2008 | by Inside AdWords crew | published in Google Adwords
On Saturday, August 9th, 2008 the AdWords system will be unavailable from approximately 10 a.m. to 2 p.m. PDT, for maintenance. While you won’t be able to sign in to your accounts during this time, your campaigns will continue to run as usual.AdWords s…
August 5th, 2008 | by Inside AdWords crew | published in Google Adwords
In June, we updated Google Trends with numbers and the ability to download results to a spreadsheet. We received a lot of great feedback from agencies and advertisers on how they’re using the new version; from identifying new growth markets to optimizi…
July 30th, 2008 | by Inside AdWords crew | published in Google Adwords
For today’s installment of (Ad)Word of the Day, we’re looking at keyword insertion from the AdWords Glossary:Keyword insertion is an advanced feature used to dynamically update your ad text with your chosen keywords. You insert a special modification t…
July 29th, 2008 | by Inside AdWords crew | published in Google Adwords
From time to time we like to address common questions that many of our advertisers have. Here’s a frequent one about how ad impressions are calculated:Q: If my ad appears on the third page of a search result, does it count as an impression if a user do…
July 24th, 2008 | by Inside AdWords crew | published in Google Adwords
We all know the importance of measuring the impact of your ad campaigns. That’s why, today, we’re discussing the term conversion from the AdWords Glossary, which is defined as follows:When a user completes an action on your site, such as buying som…
July 23rd, 2008 | by Inside AdWords crew | published in Google Adwords
This summer, we’re offering a number of webinars covering a broad range of topics — if you’re interested in learning inside tips about Google AdWords, check out our webinar calendar. Topics range from getting started with AdWords and improving ROI, to…