October 16th, 2008 | by Inside AdWords crew | published in Google Adwords
Today, we announced two strategic partnerships that will make it easier for advertisers to manage their Google TV Ads media buys within their existing systems.For advertisers who use CoreDirect, our partnership with COREMedia Systems will allow you to …
October 15th, 2008 | by Inside AdWords crew | published in Google Adwords
Today we released the AdWords display ad builder, which lets you create professional-looking display ads in AdWords without needing to hire a designer or start from scratch. If you’ve wanted to expand beyond your text ad campaigns, or if you’ve been lo…
October 15th, 2008 | by Inside AdWords crew | published in Google Adwords
On Saturday, October 18th, 2008 the AdWords system will be unavailable from approximately 10AM to 2PM PDT, for maintenance. While you won’t be able to sign in to your accounts during this time, your campaigns will continue to run as usual.AdWords syste…
October 13th, 2008 | by Inside AdWords crew | published in Google Adwords
We’re excited to announce that the Conversion Optimizer is now available to many more campaigns. Any campaign using AdWords Conversion Tracking with at least 50 conversions in the last 30 days is now eligible to use the Conversion Optimizer. Additiona…
October 10th, 2008 | by Inside AdWords crew | published in Google Adwords
On Saturday, October 11th, 2008 the AdWords system will be unavailable from approximately 10 a.m. to 2 p.m. PDT, for maintenance. While you won’t be able to sign in to your accounts during this time, your campaigns will continue to run as usual.AdWords…
October 9th, 2008 | by Inside AdWords crew | published in Google Adwords
Many of our retail advertisers are busy preparing their stores for the busiest shopping season of the year, so we’ve compiled some tips and tools that can help you optimize your ad campaigns, marketing channels, and website.Here’s an example tip you’ll…
October 8th, 2008 | by Inside AdWords crew | published in Google Adwords
On Tuesday, we released version 6.5 of AdWords Editor. This release includes several features to help you navigate and manage your account, such as a new Keyword Opportunities tool, horizontal scrolling in the data view, and auto-sizing columns. You…
October 1st, 2008 | by Inside AdWords crew | published in Google Adwords
Today on (Ad)Word of the Day, we’ll be covering landing page from the AdWords Glossary:An active webpage where customers will ‘land’ when they click your ad. The web address for this page is often called a ‘destination URL’ or ‘clickthrough URL.’Your l…
September 25th, 2008 | by Inside AdWords crew | published in Google Adwords
Today, we announced that we’re partnering with Bloomberg TV to offer their national inventory to advertisers through the Google TV Ads platform. Bloomberg TV is a 24-hour business and financial news channel, reaching over 54 million households in the …
September 17th, 2008 | by Inside AdWords crew | published in Google Adwords
If you currently use or have considered using AdWords conversion tracking, we have news that may be of interest to you. Conversion tracking users are no longer required to display the “Google Site Stats” logo on the conversion pages of their web sites….
September 15th, 2008 | by Inside AdWords crew | published in Google Adwords
Last month, we posted about upcoming Quality Score improvements — and today, we’re following up to notify you that these changes will take effect in all advertisers’ accounts over the next few days. In addition, we’d like to answer a number of the mor…
September 11th, 2008 | by Inside AdWords crew | published in Google Adwords
In this installment of Google Analytics 101, we’ll take a brief look at another important statistic visible from the Dashboard: Traffic Sources. When you first set up your account and sign in, Analytics shows a Dashboard module containing a pie chart o…
September 11th, 2008 | by Inside AdWords crew | published in Google Adwords
On Saturday, September 13th, 2008 the AdWords system will be unavailable from approximately 10 a.m. to 2 p.m. PDT, for maintenance. While you won’t be able to sign in to your accounts during this time, your campaigns will continue to run as usual. AdWo…
September 9th, 2008 | by Inside AdWords crew | published in Google Adwords
Today, Google announced a strategic partnership with NBC Universal in which NBCU will offer a limited amount of advertising inventory across all days and times on several of its cable networks. Advertisers using Google TV Ads will be able to place thei…
September 4th, 2008 | by Inside AdWords crew | published in Google Adwords
In our past content network posts, we’ve discussed how search and content network performance can differ. In particular, clickthrough and conversion rates aren’t always comparable between the content network and the search network, since users browsing…