August 5th, 2009 | by Inside AdWords crew | published in Google Adwords
On Saturday, August 8th, 2009, the AdWords system will be unavailable from approximately 10 a.m. to 2 p.m. PDT due to system maintenance. While you won’t be able to sign in to your accounts during this time, your campaigns will continue to run as usual…
Two more chances to attend a new AdWords interface webinar
August 4th, 2009 | by Inside AdWords crew | published in Google Adwords
For the last two months, we’ve been hosting weekly webinars about the new AdWords interface. In each webinar, members of the AdWords team walk through the changes in the new interface, show how you can use the new features to manage your advertising ca…
Bid like a pro with the bid simulator
August 3rd, 2009 | by Inside AdWords crew | published in Google Adwords
Have you ever wondered how many impressions or clicks you could have received if you had used a different maximum CPC bid? Until now, finding the right bid has typically involved a lot of trial and error.The bid simulator, launched today, is a feature …
July 30th, 2009 | by Inside AdWords Group | published in Google Adwords
When we started building the new AdWords interface we asked ourselves two questions. First, how can we help you get your work done faster? Second, how can we help you find the right tools at the right time to drive the best possible performance for you…
Announcing the first Seminars for Success summit
July 27th, 2009 | by Inside AdWords crew | published in Google Adwords
From August 11 – 14 the Seminars for Success will host its first summit featuring in-depth training on Google’s online marketing suite. Daily workshops will cover Google AdWords, Google Analytics and Website Optimizer along with special sessions on soc…
July 24th, 2009 | by Inside AdWords crew | published in Google Adwords
For those of you reading the blog in India, we’re hosting a Google Analytics Conversion University Seminar at the Google Gurgaon, India office on August 8th, 2009. Google Conversion University is an open event for anyone interested in learning more abo…
Location extensions, a new way to run local ads
July 24th, 2009 | by Inside AdWords crew | published in Google Adwords
Today, we’d like to tell you about a new way to run your local ads – location extensions. Location extensions allow you to “extend” your AdWords campaigns by dynamically attaching your business address to your ads. This new feature will be fully avai…
July 22nd, 2009 | by Inside AdWords Group | published in Google Adwords
We’re excited to announce that Conversion Optimizer, an AdWords CPA (cost per acquisition) bidding feature is available to more campaigns. Any campaign with at least 15 conversions in the last 30 days is now eligible to use Conversion Optimizer. These …
July 16th, 2009 | by Inside AdWords Group | published in Google Adwords
How do I get better results from my campaigns? It’s a simple question that can often be surprisingly difficult to answer. Where should I focus my efforts? On ad text? Budget? Keywords or bids? Which campaign has the greatest potential for improvement? …
July 14th, 2009 | by Inside AdWords crew | published in Google Adwords
Have you committed one of the “7 deadly sins of landing page design?”Since it’s the page visitors see after clicking your ad, your landing page is one of your most valuable tools. A bad landing page will drive visitors away, while a good one will turn …
(Ad)Word of the Day: Ad Scheduling
July 13th, 2009 | by Inside AdWords crew | published in Google Adwords
If you want your ads to only run during certain times of the day or week, consider using ad scheduling, today’s (Ad)Word of the Day.Ad scheduling lets you control the days and times your ad campaigns appear. You may also choose an advanced mode, which …
New Interface Thursday: Introducing spreadsheet editing
July 9th, 2009 | by Inside AdWords crew | published in Google Adwords
Many advertisers use spreadsheets when managing their AdWords campaigns to streamline tasks such as changing bids, creating keyword lists, and adjusting destination URLs. As a result, we decided to work on a way for you to use spreadsheets directly in …
July 8th, 2009 | by Inside AdWords crew | published in Google Adwords
On Saturday, July 11th, 2009, the AdWords system will be unavailable from approximately 10 a.m. to 2 p.m. PDT due to system maintenance. While you won’t be able to sign in to your accounts during this time, your campaigns will continue to run as usual….
July 7th, 2009 | by Inside AdWords Group | published in Google Adwords
As an AdWords advertiser, it’s important for you that potential customers find you on the Internet. If your business has one or more physical locations, it’s just as important that customers can find where you are.To help your customers find your busin…
July 6th, 2009 | by Inside AdWords crew | published in Google Adwords
If you’d like to expand your advertising to YouTube, consider using YouTube Promoted Videos. You can make a video about your business and then promote that video alongside relevant YouTube search results. Similar to AdWords, YouTube Promoted Videos le…