Google Data

On Saturday, September 12th, 2009 the AdWords system will be unavailable from approximately 10AM to 2PM PDT, for maintenance. While you won’t be able to sign in to your accounts during this time, your campaigns will continue to run as usual.AdWords sys…

In July we announced US beta testing of the Opportunities tab, a new section in your AdWords account designed to help you find additional cost-effective traffic for your search campaigns.Today we’ve begun expanding the beta to additional US advertisers…

For nearly five months we’ve been running New Interface Thursdays here on the Inside AdWords blog. As the new AdWords interface moves to simply being AdWords, we’re bringing this series to a close.You can find all of the posts in the series under the N…

As an AdWords advertiser, you’re likely focused on making sure your paid advertising campaigns are performing well and delivering positive results – but have you also thought about taking advantage of the free ways you can promote your physical busines…

As an advertiser, you’ve probably wondered from time to time what people thought about your marketing efforts. How are they responding to your ads? Do they like them? What do they think about your brand? With many advertisers running display campai…

Small businesses often think that television advertising is too costly and cumbersome for them to use. They assume they need a fancy, expensive commercial to use in their TV campaign. But Google TV Ads changes all of that — we make it easy and afforda…

Last week we announced new high-end “Elegant” ad templates that can help you build great looking ads in minutes. Today we’re releasing additional “Elegant” templates in the “General” category, as well as templates in a brand new “People” category. This…

Now that most advertisers are using the new interface exclusively, we want to share some efficiency tips to really unlock the potential of the new interface.Focusing on what’s importantIn the Keywords tab you have several tools that help you focus on w…

Today we held the last in the series of new interface webinars. Each week we get lots of great questions from attendees about the new interface. Today on New Interface Thursdays we’re going to highlight some of the top questions and answer them.How do …

For today’s Inside AdWords post we have a note from our Chief Economist at Google, Hal Varian. Hal and his team spend most of their time studying the AdWords auction and finding ways to make it more efficient. Today he’d like to share some research tha…

You’re probably already familiar with the concept of Quality Score and know that it plays a major role in the way that Google decides when to show your ads and how to rank them. But, even seasoned AdWords veterans still have questions about ads quality…

A few weeks ago, we introduced location extensions – the new way to run local ads in AdWords. Today, we wanted to tell you a bit more about location extensions and give you some best practices for setting them up in your account.First, it’s important t…

Creating display ads that look truly professional is hard work. Last year, we launched Display Ad Builder to help you easily design display ad campaigns. Since then, we’ve provided advertisers in over 40 countries with more than 90 templates to stream…

Next week is the Search Engine Strategies San Jose conference, and Google will be there. If you’re coming to the conference, we’d love to meet you. Googlers will be speaking in a number of sessions on topics ranging from website architecture to quality…

The new interface helps you focus on the data you care about with tools like filters and customizable columns. But wouldn’t it be great if, instead of having to search for important changes in your metrics, you could be notified when a change you care …