November 2nd, 2009 | by Inside AdWords Group | published in Google Adwords
This winter season take advantage of holiday-themed Display Ad Builder templates to advertise your products and services.You can find these new templates in the “Seasonal” category of the Display Ad Builder gallery. Here are some examples of the templa…
October 30th, 2009 | by Inside AdWords Group | published in Google Adwords
If you’re planning on attending ad:tech or Content Revenue Strategies (CRS) at the Javits Center in New York City next week, we hope you’ll come and meet the Google ads team while you’re there. Over November 4 and 5, we’ll offer a series of sessions de…
October 29th, 2009 | by Inside AdWords crew | published in Google Adwords
Today we’re excited to begin testing a new feature of AdWords called AdWords Comparison Ads, which lets users compare multiple, relevant offers more easily. Comparison Ads is part of our continuing effort to make ads more relevant and useful to our use…
October 28th, 2009 | by Inside AdWords crew | published in Google Adwords
Google Content Network campaigns differ from Search campaigns in how they’re set up, optimized, and tracked. If you’ve been interested in advertising on the Content Network but aren’t sure how to get started, we now have a step-by-step Getting Started …
October 27th, 2009 | by Inside AdWords crew | published in Google Adwords
If you advertise to customers in multiple languages or countries, you’ve probably spent time translating your advertising campaigns. To help make translating faster and easier, today we’ve added AdWords campaign support to Google Translator Toolkit, …
October 26th, 2009 | by Inside AdWords crew | published in Google Adwords
Last week’s Think2010 post discussed the need for advertising to be relevant, welcome information that adds value to a customer as he is performing a task or pursuing an interest. But as you think about your 2010 search strategy, make sure to think abo…
October 23rd, 2009 | by Inside AdWords crew | published in Google Adwords
Starting this week, you’ll see a link on your My Client Center Dashboard that will take you to a new MCC interface that we’re testing. In the new interface, you’ll notice an updated look and feel, as well as some enhancements to help you manage your cl…
October 22nd, 2009 | by Inside AdWords Group | published in Google Adwords
Back in April, we introduced keyboard shortcuts you can use to zip around AdWords. As fans of Gmail shortcuts already know, if you want to save time navigating your account, ditching your mouse can give you a major boost.To help you learn shortcuts fas…
October 22nd, 2009 | by Inside AdWords crew | published in Google Adwords
For those of you who use the AdWords API, we’re happy to announce the launch of the latest version, v200909. This version offers a number of exciting new features, including asynchronous calls, keyword and placement ideas, and location extensions. AdWo…
October 20th, 2009 | by Inside AdWords crew | published in Google Adwords
Many ads are aimed at interrupting a consumer to get them to pay attention to the ad, but this approach has proven less effective on the Web, as consumers often come online to pursue an interest or perform a task, such as finding a local restaurant or …
October 19th, 2009 | by A Googler | published in Google Adwords
As we’ve previously posted, one of our aims is to improve display advertising on the web. Three simple principles guide our approach: simplify the system for buying and selling display ads; deliver better performance that advertisers and agencies can m…
October 16th, 2009 | by Inside AdWords Group | published in Google Adwords
Attracting the right consumers this holiday season will be more important than ever. Join us next Tuesday as we share findings from new research on consumer plans for the 2009 holiday season and strategies to better target and reach your customers.The …
October 16th, 2009 | by Inside AdWords crew | published in Google Adwords
Last week, we shared with you a few tips to reach your audience on the go. This week we’ve launched a new site, Go Mobile! to help you be even more effective with mobile advertising.Even if you’re already taking advantage of the mobile opportunity in …
October 15th, 2009 | by Inside AdWords crew | published in Google Adwords
From time to time you’ve probably noticed the ‘Ads by Google’ message on ads around the web — we display this label because we want users to have an awareness and understanding of the ads they see online and where they come from.As more and more adver…
October 14th, 2009 | by Inside AdWords crew | published in Google Adwords
Earlier this year we posted on how to advertise your business on YouTube through Promoted Videos, and now you can advertise with Promoted Videos directly through AdWords.If you have a video about your business, Promoted Videos allow you to drive viewer…