Google Data

As you plan your marketing approach for 2010, think of ‘innovation’ in a broad sense. You don’t need to be the first to venture into uncharted territory or the one to make the biggest splash. You just need to think openly and differently about your cus…

Black Friday may be behind us, but Cyber Monday, one of the busiest days of the year for online retailers, has just begun. And just as users’ searches for Cyber Monday deals and information have increased over time, so have their expectations about the…

Beginning today, all U.S. advertisers can get started with a new feature of AdWords called product extensions. Like Ad Sitelinks, which we introduced earlier this month, product extensions are a way for you to enrich your existing AdWords ads with more…

When it comes to testing and experimentation, there’s always a risk-reward scenario to play out. You could go with what you know and what feels comfortable — or you could try something new and see how it fares. It could really pay off, but it could al…

For a long time, the Report Center has been the place to go to find detailed data about your campaign performance. Reports with dimensions like geographic performance and time of day can give you new insights through metrics that aren’t available on th…

Last week, Google’s US Managing Director Bonita Stewart hosted the 2nd webinar in the Think2010 series, entitled “Think2010: Four Winning Moves for 2010.” She discussed tools and strategies that you can use to differentiate your offerings, increa…

AdWords Editor version 7.6.1 is now available for Windows and Mac. This new version includes support for ad scheduling, advanced location targeting, YouTube Promoted Video ads, and other features. For a complete list of changes and instructions, visit …

On Saturday, November 14th, 2009 the AdWords system will be unavailable from approximately 10AM to 2PM PST, for maintenance. While you won’t be able to sign in to your accounts during this time, your campaigns will continue to run as usual.AdWords syst…

Each day we see many users come to Google.com to research products and find where to buy them. To better serve these users, we’ve been testing a new feature of AdWords called Product Listing Ads. Product Listing Ads works with an advertiser’s Google …

In our ongoing effort to give you in-depth data for your media plan, we’ve released a number of Google Ad Planner enhancements that provide a more granular view of where your audience can be found.Subdomain dataWe’ve added subdomain data to Google Ad P…

As you look to get ahead of the recovery and set yourself up for success in 2010, let’s revisit some of the lessons learned during the recession that you can apply going forward. We’ve been compiling both forward-looking perspectives and retrospective …

Alerts are a great way to stay on top of changes in your account. In addition to the account alerts already available for billing and campaign maintenance, you can also use custom alerts to monitor shifts in key metrics like clicks and cost. We’d like …

If you use AdWords Conversion Tracking, you may have noticed that the interface for this tool has been redesigned so that it’s easier to implement, monitor, and troubleshoot.(Click to see full size image)There are now 3 easy-to-use tabs – Conversions, …

In last week’s Think2010 post, we highlighted the value of search marketing to prompt direct conversions and advance branding goals. In this post, US Managing Director Bonita Stewart briefly discussed the role search played during the economic downturn…

As part of our ongoing commitment to helping users find the information they’re seeking online, we’re happy to announce the launch of Ad Sitelinks.Ad Sitelinks is a new AdWords feature that allows you to extend the value of your existing AdWords ads …