Google Data

We’ve just added a new course to the AdWords Online Classroom all about mobile advertising and how you can start using it to reach more customers.Did you know that there are now 4 billion mobile phone owners globally? Half of all new internet connect…

In the last three weeks, we showed you tools to effectively plan your display advertising campaigns, develop compelling ads, and target your ads to reach precisely the right audience across millions of both popular and niche si…

Cross-posted from the Google TV Ads BlogToday, we’re announcing a strategic partnership with DIRECTV through which Google TV Ads will offer inventory on a broad selection of television networks available on DIRECTV.DIRECTV’s national satellite inve…

Late last year, we announced a beta version of the updated Keyword Tool, which brought you increased functionality and a streamlined way to identify new keywords for your account. Since then, we’ve been working hard to meet our long-term goal to comb…

Last year, in an effort to provide better ads and a higher quality experience for our users, we adjusted our trademark policy in the U.S. to allow some advertisers to use third party trademarks in their ad text even if they don’t own that trademark o…

We’re excited to announce that AdWords Campaign Experiments (ACE) is rolling out to all U.S. advertisers. ACE is a free tool that makes it easier to test and precisely measure the impact of changes to your keywords, bids, ad groups and placements. Ov…

We’re back to dispel a few more of the myths you may have heard about AdWords. If you missed the first AdWords myths post last week, check it out to learn about common misconceptions around AdWords billing and spending.Today we’ll cover three myths…

In early June, we announced the Conversion Champion Challenge, a contest challenging you to use free AdWords conversion products to increase your ROI, then submit a mini-case study telling us about your experience. The grand prize winner will receive a…

In last week’s installment of our Google Display Network series, we showed how DoubleClick Ad Planner can help you effectively plan your display ad campaigns and reach the right audience. Today we’ll talk about creating compelling display ads and t…

Earlier this year we launched click-to-call location extensions for search ads appearing on mobile devices with full Internet browsers. Today we’re excited to announce more ways location extensions can be used to connect with local users on the go, …

In order to help you stay up to date with changes to our AdWords policies, we’ve launched the AdWords Policy Change Log. This new site makes it easier to stay informed about upcoming AdWords policy changes by posting a short summary, including the af…

As many of you know, we started the Go Mobile! series of posts on the Inside AdWords blog to give you an easy way to keep up with the world of mobile advertising.The mobile industry has really evolved since the start of the series: mobile is becoming a…

In order to provide the best online marketing experience, we want to make sure that you understand how each dollar you invest in AdWords is performing.Today, we’re announcing some upcoming changes to the way our third party partners provide reports a…

The ValueTrack parameter has long allowed you to track the clicks that you get via search and the Google Display Network separately. We know that many of you would like to be able to see the clicks you get from mobile ads separately as well. That’s w…

Cross posted from the Google Agency Ad Solutions BlogWe recently introduced a new umbrella name for our online display media offerings, the Google Display Network (GDN), to make our advertising solutions clear. You also heard from us&nbs…