• Have authorisation to work in the United Kingdom
• A Levels (or equivalent) at grade B or above (or equivalent) in Math or Science related subjects
• Ability to speak and write in English fluently and idiomatically
• Prior coding experience in any programming language

• Gain relevant and valuable skills through a practical hands-on learning experience
• Build a true relationship with a client and make a real-life impact in their community
• Gain exposure to the digital marketing landscape using real money on a live advertising platform
• Become AdWords Certified as a way to showcase their AdWords knowledge to potential employers
• Win awesome prizes like a trip to the Googleplex, a donation for their nonprofit partner, digital devices, cool Google swag and more

• The optional Google+ Social Media Marketing category is being replaced with a new and exciting AdWords Certification Award.
• In addition to all Winners, Finalists and Semi-Finalists, student teams completing the Challenge with a Strong performance rating will also receive a personalized certificate noting their status in the competition this year.
• The algorithm has been updated to evaluate AdWords performance beyond text ads with a primary focus on the Search Network, and will now factor in the structure and performance of the following campaign types: Search Network Only Campaigns, Display Network Only Campaigns, Video Campaigns, Shopping Campaigns and Mobile App Promotion/Universal App Campaigns.
• This year campaigns do not need to serve for a maximum of 21 consecutive calendar days and instead student teams have the option to pause their campaigns to optimize for their client’s business needs. See the competition Terms & Conditions for more details.
• The Digital Marketing Course content has been completely revamped and includes new resources like the Digital Garage, a one-stop shop for mastering digital marketing with free courses on everything from search to social media, the Analytics Academy and resources on Google My Business.

AdWords Business Awards

• The Global Winning team comes from the ESG UQAM - School of Management Sciences in Canada, under Professor Harold Boeck. The team of James Forbes, Nicolas Archambault-Doucet, Esme Fentener Levi and Thomas St-Amour worked with Alvéole, a company that helps people and organizations install and care for urban honeybee colonies.

• The Americas Winner comes from James Madison University in the United States, under Professor Theresa B. Clarke. The team of Lynn Radocha, Alexander Adley, Maianh Phan, John Thompson and Cari Ross worked with the Rockingham/Harrisonburg SPCA, a non-profit animal rescue shelter that provides care for all dogs, cats, and other small animals until they can be adopted into a safe, permanent home.
• The Asia & Pacific Winner comes from the Narsee Monjee Institute of Management Studies, under Professor Shilpa Sawant in India. The team of Aniruddha Pandhare, Devarsh Ganatra, Urvi Talaty, Dhananjay Thaker, Akash Pandey and Rini Antony worked with Dr. Babasaheb Ambedkar Vaidyakiya Pratishthan, a non-profit Trust that invests in various medical and social welfare initiatives to transform the lives of the poor and needy in the drought prone ‘Marathwada’ region of Maharashtra.
• The Europe Winner comes from the University of Turku in Finland, under Professor Joni Salminen. The team of Elina Ojala, Miia Bergström, Paula Suominen and Emma Jalonen worked with ResQ, a recently founded company with a mission to help consumers “rescue” leftovers from restaurants and acquire quality meals at a cheap price, while restaurants profit from selling food that would have otherwise been wasted.
• The Middle East & Africa Winner comes from Daystar University in Kenya, under Professor Maranga Moriasi. The team of Jeffrey Kanae, Moses Njeri Khatiebere, Evelyne Magaju, Sharone Awuori Tindi and Roselinda Were worked with Youth on the Move, a non-profit organization whose mission is to empower youth with epilepsy to build their skills, stand up for themselves and transform their desires into realistic plans and actions.

Google+ Social Media Marketing Awards

• The Global Winner comes from the Dwarkadas J. Sanghvi College of Engineering in India under Professor Khushali Deulkar. The team of Rosanlal Behera, Niki Jain, Harsh Jain, Chandrasekhar Raman, Pratik Bhambhani and Aayushi Dholakia worked with Kossine, a Neebal initiative and coaching institute that specializes in teaching Computer Programming and Electronics courses to students.

• The Americas Winner comes from James Madison University in the United States, under Professor Theresa B. Clarke. The team of Matt Deters, Molly McDevitt, Caitlin Fikac, Natalie Krewin and Claudia Schnorbus worked with the Poricy Park Conservancy, a non-profit that preserves 250 acres of open space, prehistoric fossil beds, and the historic Murray Farmhouse for the surrounding community.
• The Asia & Pacific Winner comes from the Narsee Monjee Institute of Management Studies, under Professor Shilpa Sawant in India. The team of Aniruddha Pandhare, Devarsh Ganatra, Urvi Talaty, Dhananjay Thaker, Akash Pandey and Rini Antony worked with Dr. Babasaheb Ambedkar Vaidyakiya Pratishthan, a non-profit Trust that invests in various medical and social welfare initiatives to transform the lives of the poor and needy in the drought prone ‘Marathwada’ region of Maharashtra.
• The Europe Winner comes from Kaunas University of Technology in Lithuania, under Professor Elena Vitkauskaitė. The team of Mantas Mitrauskas, Merita Simanavičiūtė, Agnė Raulinavičiūtė, Severina Sekrytė and Paulina Lazauskaitė worked with Dalinuosi.lt, an online sharing platform that promotes the protection of the environment and stimulates responsible usage by allowing people to lend their goods or borrow them from other consumers.
• The Middle East & Africa Winner comes from the Institute of Management Technology, Dubai in the United Arab Emirates, under Professor Ali Zalzala. The team of Pratiksha Kumar, Shikhar Ahuja and Rahul Jain worked with Community Tracks, a non-profit in California that has a global agenda to provide under-served communities with sustainable technology solutions and associated education services that enhance the quality of life.

AdWords Social Impact Awards

• The 1st Place Winner comes from James Madison University in the United States, under Professor Theresa B. Clarke. The team of Emily Maynard, Jacob Shibley, Christine Provino, Jacob Brown and Amy Goffe worked with the Children's Science Center, a non-profit children’s science museum focused on hands-on STEM (Science, Technology, Engineering, and Math) learning and providing unique opportunities for children to explore, create and be inspired.

• The 2nd Place Winner comes from the Narsee Monjee Institute of Management Studies, under Professor Shilpa Sawant in India. The team of Aniruddha Pandhare, Devarsh Ganatra, Urvi Talaty, Dhananjay Thaker, Akash Pandey and Rini Antony worked with Dr. Babasaheb Ambedkar Vaidyakiya Pratishthan, a non-profit Trust that invests in various medical and social welfare initiatives to transform the lives of the poor and needy in the drought prone ‘Marathwada’ region of Maharashtra.
• The 3rd Place Winner comes from James Madison University in the United States, under Professor Theresa B. Clarke. The team of Lynn Radocha, Alexander Adley, Maianh Phan, John Thompson and Cari Ross worked with the Rockingham/Harrisonburg SPCA, a non-profit animal rescue shelter that provides care for all dogs, cats, and other small animals until they can be adopted into a safe, permanent home.

• Ariana Brazier (2013 BOLD Immersion participant) is the former President of the Spelman College section of the National Council of Negro Women (NCNW). This summer, Ariana will be conducting research on homelessness before starting a Ph.D. program at the University of Pittsburgh.
• Rachel McKenzie is the former Vice President of the Spelman College section of NCNW. This summer, Rachel will be joining Teach for America.

• Stephen Worthy is the former co-President of Detroit Revitalization & Business Initiative (Detroit R&B) at the Ross School of Business. This summer, Steve will begin working with J.P. Morgan in New York with hopes of returning to Detroit to continue his commitment to his hometown.
• Benjamin Stickel is the former co-President of Detroit R&B. He will be returning to Detroit to continue his impact within his community while working at the Boston Consulting Group.

1. They had a front row seat to experience Google’s campus and culture.

2. They connected with Googlers through coffee chats, resume workshops with Google recruiters and as they walked around campus.

3. They had an inside look at Google’s products.

“It was really cool to see that innovative side of Google that you always hear about” commented Ben Stickel (pictured far left) after an inside look at Google Cardboard virtual reality.

4. They presented their work to Googlers.

5. They inspired Googlers to step out of their comfort zones and continue striving to be agents of change in their communities.

• Giant Hand from the University of Texas at Austin
• ); DROP TABLE teams; -- from Princeton University
• Liveware Problem from the University Of Waterloo
• We're Bad At This from Carnegie Mellon University
• UNO CS Squad from the University Of New Orleans
• Thyme Lords from New York University
• Volcano Volcanoes from the University Of Washington, Seattle
• Chrono Crew from the University Of Maryland College Park
• Shuai's Guys from Northwestern University Illinois
• Jumping Jalapeños from Georgia Institute Of Technology
• nibbles ᕕ( ՞ ᗜ ՞ )ᕗ from Stanford University
• EPOCH FAIL from the Massachusetts Institute Of Technology (MIT)
• Team Avocado from San Jose State University
• Tyrannosaurus Rekt from WPI Worcester Polytechnic Institute
• Doctor Poo from the California Institute Of Technology
• Ultimate Norf from Harvey Mudd College
• Team a4c1bed85s0365c from the University Of British Columbia

• Google Anita Borg Memorial Scholarship for women in technology (US, Canada, and Europe, Middle East & Africa)
• Generation Google Scholarship for high school and university students from underrepresented backgrounds in computer science.
• Google Lime Scholarship for students with disabilities.
• Google Student Veterans of America (SVA) Scholarship for student veterans.

• The presentation and layout are easy - just follow the template on the AdMob website, and provide logical and cohesive explanations on each step of your decision-making process.
• Give examples along the way. This does not necessarily mean flashy and colorful graphics, but a clear marketing strategy and an examples of your app’s performance will go a long way with the panel.
• Don’t worry about having the report translated to English. Submit the business report in the language you are most comfortable with.  
• It’s important to make sure your business report demonstrates a sound strategy behind the choices made when integrating AdMob into the app.
• With your marketing strategy, talk about how you have already marketed your app, and what you’re doing to get the word out about your app and to maximize downloads.

• Conference registration
• Round trip flight to Houston, TX (from within the US or Canada)
• $75 USD reimbursement for miscellaneous travel costs  
• Arranged hotel accommodations from October 18-22
• A fun event with your travel grant recipients on one of the evenings of the conference!

There are many ways to start your journey with Google. As a university student, two great ways are AdCamp and BOLD Immersion (apply by March 1st 2016!). Take a look at Marcell’s journey with Google.
My journey with Google began as an AdCamper (a.k.a. Google AdCamp participant). This is my story: I was doing a Master’s degree in Business Development and I was looking for career opportunities that would allow me to pursue my passion in marketing and advertising. I heard about AdCamp, so I went ahead and sent in my application (not really expecting to get a spot on the program).

As part of the AdCamp application process, I submitted a sales pitch about Google’s advertising platform (AdWords) for a fictitious SMB organization. The pitch gave me an opportunity to really shine (later I learned that consultative pitching is something Googlers do regularly within SMB Sales). The next thing I know, I’m an AdCamper, exploring the Google Office in Wroclaw, Poland, with many other students from across Europe, the Middle East and Africa. I can honestly say that the program was truly a unique and memorable part of my journey with Google.

Some of the greatest moments during my Adcamp experience were:

• Getting culturally immersed: One of the coolest things about the program was the exposure we got to Google's company culture — from the one-of-a-kind workspaces, the awesome Googlers we met along the way, to trying out the great food! 
• Learning about life in the SMB team: I learned a lot about what they do in the SMB Sales and Global Customer Experience teams’ and found out how they operate in the digital advertising landscape, through sessions on YouTube as an ad platform, and talked about the importance of mobile in today’s marketing strategy. 
• Finding out about career opportunities: We had a whole day to learn about Google’s recruitment processes, get help with our CV’s and take part in a mock interview with a recruiter. This really helped me better understand how I could potentially become a future Googler. 

• Learning about Google’s culture and business: The program fully immersed me into Google’s world famous culture and gave me the chance to learn what Google’s core business is all about. It also gave me the opportunity to witness the type of professional opportunities open to me as a young professional. 
• Exploring the art of pitching: We all had the chance to do a Sales Pitch simulation that involved a lot of creativity (some groups included audio visual and stage performance in their pitch, which I found later on as a full-time Googler is not the most effective way to pitch to clients).
• Making friends!: I made many new close friends with university students from across Europe, The Middle East and Africa, whom I continue to stay in touch with today.

• Mentorship Participation: After flying home, I was assigned the ultimate Google mentor, Olga. I am very grateful for all the time she took to help me develop my skills and prepare me for the actual interview process. Her great advice helped me through the recruitment process and also gave me insights into the work of a salesperson, managing relationships and expectations in the workplace. This was an invaluable source of knowledge for me! 

• January to February:
• Organize your team; if you haven’t found a team, utilize Collabfinder to ensure you find the best team possible.
• Assign tasks and deliverables for people according to their strengths.
• Brainstorm your ideas for your app.
• Put together your strategy for project completion.

• March: As springtime approaches, your team should be in the heart of building the application. Focus on:
• Design work and developing the basic elements of the app.
• Aim to have a working prototype by the end of the month.
• Don’t forget to integrate AdMob ads into your app. This is a key requirement.
• Open it up for testing among a small group of trusted developers who are willing to provide detailed feedback.
• Start thinking your app’s promotional strategy.

• April:
• Complete final testing and make refinements based on user feedback. Your app should be high quality, and part of that is responding to user suggestions.
• Release your app on an app store and start promoting it.
• Remember to submit your app and AdMob account ID to AdMob so we know you’ve built it.

• May to June:
• Continue promoting your app. Think about creative ways to do it.
• Now will be the time to start readying your business report, which is due on June 28, 2016 by 5:00PM PST. The Challenge website already has a recommended template on it.
• Remember, your project will be reviewed by a panel of app experts from Google, so your business report will need to be thorough and of professional-level quality.

• GOMC provides a unique, hands-on learning experience by integrating a real-world business partner and budget into the classroom.
• Students get a chance to support their local community by working with a non-profit, and the opportunity to win donations from a total pool of US $30,000.
• GOMC enables professors to provide their students with an engaging and innovative in-class experience, which provides real-world impact and grading material.
• Great prizes for global and regional winners of the challenge, including trips to Google offices, digital devices and more.

• An all expenses paid, week-long trip to San Francisco, including a visit to the Googleplex in Mountain View, CA
• A featured spot on the Google Play Store
• A promotional video starring you and your app
• A healthy amount of Google schwag, including a new Google device

• an Online Qualification Round on 11th February at 18:30 CET

• a Final Round on 19th March

• The Grand Prize went to Olivia Hallisey for creating a novel way to detect Ebola.
• Girish Kumar won the Google Technologist Award for helping improve learning through auto-generated study questions.
• The National Geographic Explorer Award went to Deepika Kurup for her idea to use solar-powered silver to create clean drinking water.
• Krtin Nithiyanadam’s project focused on improved diagnosis and treatment of Alzheimer’s Disease and won him the Scientific American Innovator Award.
• Pranav Sivakumar's automated search for gravitationally lensed quasars earned him the Virgin Galactic Pioneer Award.
• And Anurudh Ganesan took home The LEGO Education Builder Award for his unique twist on effectively transporting vaccines.

• Google Anita Borg Memorial Scholarship for women in technology.
• Generation Google Scholarship for students from underrepresented backgrounds in computer science.
• Google Lime Scholarship for students with disabilities.
• Google Student Veterans of America (SVA) Scholarship for students who are serving or have served in the military.
• The Generation Google Scholarship for current high school seniors will open in early 2016.

2015 scholarship recipients participating in a code retreat at the annual Google Scholars' Retreat.

I. AdWords Business Awards

The AdWords Business Awards recognize the GOMC teams that made an outstanding difference to their business partners via online marketing campaigns.

Global Winner

Regional Winners