Google Data » Yamini Gupta https://googledata.org Everything Google: News, Products, Services, Content, Culture Thu, 19 Mar 2015 22:49:02 +0000 en-US hourly 1 http://wordpress.org/?v=3.7.5 Digital Advertising in 2014: An Industry in Motion https://googledata.org/google-doubleclick/digital-advertising-in-2014-an-industry-in-motion-2/?utm_source=rss&utm_medium=rss&utm_campaign=digital-advertising-in-2014-an-industry-in-motion-2 https://googledata.org/google-doubleclick/digital-advertising-in-2014-an-industry-in-motion-2/#comments Thu, 11 Dec 2014 16:00:00 +0000 https://googledata.org/?guid=877c9d1581b179f9b6bfd2f2f825a0db
2014: IAB’s “Open Letter to Marketers” advocated for the universal adoption of HTML5. “Programmatic” became the ANA’s marketing word of the year. The MRC lifted its advisory on transacting on viewability. 

These are just some of the moments that moved our industry forward in 2014. “Digital Advertising in 2014: An Industry in Motion” recaps the ideas we congregated around as an industry, the technology we evolved to realize them, and the impact we saw from executing on them. Together with you, we:
  • Told stories through big, beautiful canvases everywhere
  • Evolved media buying 
  • Measured what matters with new metrics
  • Made digital easier for all of us
As we raise a toast to the year that was and look forward to 2015, we thank you for partnering with us and ensuring that we never stay still, that as an industry, we’re always in motion.

Get DoubleClick’s full 2014 recap here.

Posted by Yamini Gupta, Product Marketing team
]]>
2014: IAB’s “Open Letter to Marketers” advocated for the universal adoption of HTML5. “Programmatic” became the ANA’s marketing word of the year. The MRC lifted its advisory on transacting on viewability. 

These are just some of the moments that moved our industry forward in 2014. “Digital Advertising in 2014: An Industry in Motion” recaps the ideas we congregated around as an industry, the technology we evolved to realize them, and the impact we saw from executing on them. Together with you, we:
  • Told stories through big, beautiful canvases everywhere
  • Evolved media buying 
  • Measured what matters with new metrics
  • Made digital easier for all of us
As we raise a toast to the year that was and look forward to 2015, we thank you for partnering with us and ensuring that we never stay still, that as an industry, we’re always in motion.

Get DoubleClick’s full 2014 recap here.

Posted by Yamini Gupta, Product Marketing team
]]> https://googledata.org/google-doubleclick/digital-advertising-in-2014-an-industry-in-motion-2/feed/ 0 Digital Advertising in 2014: An Industry in Motion https://googledata.org/google-doubleclick/digital-advertising-in-2014-an-industry-in-motion/?utm_source=rss&utm_medium=rss&utm_campaign=digital-advertising-in-2014-an-industry-in-motion https://googledata.org/google-doubleclick/digital-advertising-in-2014-an-industry-in-motion/#comments Thu, 11 Dec 2014 16:00:00 +0000 https://googledata.org/?guid=3ef89898c98d87ca02cf439a60a41344
2014: IAB’s “Open Letter to Marketers” advocated for the universal adoption of HTML5. “Programmatic” became the ANA’s marketing word of the year. The MRC lifted its advisory on transacting on viewability. 

These are just some of the moments that moved our industry forward in 2014. “Digital Advertising in 2014: An Industry in Motion” recaps the ideas we congregated around as an industry, the technology we evolved to realize them, and the impact we saw from executing on them. Together with you, we:
  • Told stories through big, beautiful canvases everywhere
  • Evolved media buying 
  • Measured what matters with new metrics
  • Made digital easier for all of us
As we raise a toast to the year that was and look forward to 2015, we thank you for partnering with us and ensuring that we never stay still, that as an industry, we’re always in motion.

Get DoubleClick’s full 2014 recap here.

Posted by Yamini Gupta, Product Marketing team
]]>
2014: IAB’s “Open Letter to Marketers” advocated for the universal adoption of HTML5. “Programmatic” became the ANA’s marketing word of the year. The MRC lifted its advisory on transacting on viewability. 

These are just some of the moments that moved our industry forward in 2014. “Digital Advertising in 2014: An Industry in Motion” recaps the ideas we congregated around as an industry, the technology we evolved to realize them, and the impact we saw from executing on them. Together with you, we:
  • Told stories through big, beautiful canvases everywhere
  • Evolved media buying 
  • Measured what matters with new metrics
  • Made digital easier for all of us
As we raise a toast to the year that was and look forward to 2015, we thank you for partnering with us and ensuring that we never stay still, that as an industry, we’re always in motion.

Get DoubleClick’s full 2014 recap here.

Posted by Yamini Gupta, Product Marketing team
]]> https://googledata.org/google-doubleclick/digital-advertising-in-2014-an-industry-in-motion/feed/ 0 with DoubleClick: The promise of programmatic https://googledata.org/google-doubleclick/with-doubleclick-the-promise-of-programmatic-2/?utm_source=rss&utm_medium=rss&utm_campaign=with-doubleclick-the-promise-of-programmatic-2 https://googledata.org/google-doubleclick/with-doubleclick-the-promise-of-programmatic-2/#comments Wed, 29 Oct 2014 16:41:00 +0000 https://googledata.org/?guid=82abd5fad6644aac599547f748774b5e
Cross-posted from the DoubleClick Advertisers blog

You may have seen the research we shared with you last month that looks at how programmatic buying is changing advertising. Today’s with DoubleClick episode takes a personal spin on that study, focusing on a few of the people who are both seeing and driving those changes.

We talked to leaders from Universal McCann, VivaKi, MAGNA Global, and The McClatchy Company to find out how they’re thinking about the shift to programmatic. Reach and relevance were top of mind. With greater efficiency and richer audience insights, they’re achieving both goals across screens and formats. As Deborah Gaudette, SVP and Group Partner at UM, points out, this ultimately helps create advertising that consumers want to be part of. That’s a promise we can all get behind.


For ideas on how to adopt a programmatic strategy, take a look at last week’s webinar with Aaron Fetters, Director at the Kellogg Company.

You can stay on top of updates by subscribing to our newsletter and following us on Google+ and Twitter.
]]>
Cross-posted from the DoubleClick Advertisers blog

You may have seen the research we shared with you last month that looks at how programmatic buying is changing advertising. Today’s with DoubleClick episode takes a personal spin on that study, focusing on a few of the people who are both seeing and driving those changes.

We talked to leaders from Universal McCann, VivaKi, MAGNA Global, and The McClatchy Company to find out how they’re thinking about the shift to programmatic. Reach and relevance were top of mind. With greater efficiency and richer audience insights, they’re achieving both goals across screens and formats. As Deborah Gaudette, SVP and Group Partner at UM, points out, this ultimately helps create advertising that consumers want to be part of. That’s a promise we can all get behind.


For ideas on how to adopt a programmatic strategy, take a look at last week’s webinar with Aaron Fetters, Director at the Kellogg Company.

You can stay on top of updates by subscribing to our newsletter and following us on Google+ and Twitter.
]]> https://googledata.org/google-doubleclick/with-doubleclick-the-promise-of-programmatic-2/feed/ 0 The Programmatic Revolution: Join us for a webinar https://googledata.org/google-doubleclick/the-programmatic-revolution-join-us-for-a-webinar/?utm_source=rss&utm_medium=rss&utm_campaign=the-programmatic-revolution-join-us-for-a-webinar https://googledata.org/google-doubleclick/the-programmatic-revolution-join-us-for-a-webinar/#comments Fri, 17 Oct 2014 14:00:00 +0000 https://googledata.org/?guid=96330a3337c7e00c22bffe0d3c16a467

We’ve all heard it: marketing is at its best with the 3Rs in place -- the right message, to the right person, at the right time. There is no doubt programmatic buying is enabling this by automating marketing across channels for better targeting, relevance, and impact. A recent study Ad Age conducted for DoubleClick shows programmatic is top of mind for more than 40% of agencies and marketers when a media plan is being designed.

But how much of the opportunity is truly being capitalized? Register now to join Aaron Fetters, Director of Insights and Analytics Solutions Center at Kellogg Company, and Emel Mutlu, Senior Product Marketing Manager at Google, for a discussion on the study's findings, and:
  • Why brands and marketers are incorporating programmatic into their media buys
  • The essentials marketers need to know for success in a programmatic world
  • How the industry must evolve to realize the promise of programmatic
Posted by Yamini Gupta, Product Marketing Team

]]>

We’ve all heard it: marketing is at its best with the 3Rs in place -- the right message, to the right person, at the right time. There is no doubt programmatic buying is enabling this by automating marketing across channels for better targeting, relevance, and impact. A recent study Ad Age conducted for DoubleClick shows programmatic is top of mind for more than 40% of agencies and marketers when a media plan is being designed.

But how much of the opportunity is truly being capitalized? Register now to join Aaron Fetters, Director of Insights and Analytics Solutions Center at Kellogg Company, and Emel Mutlu, Senior Product Marketing Manager at Google, for a discussion on the study's findings, and:
  • Why brands and marketers are incorporating programmatic into their media buys
  • The essentials marketers need to know for success in a programmatic world
  • How the industry must evolve to realize the promise of programmatic
Posted by Yamini Gupta, Product Marketing Team

]]> https://googledata.org/google-doubleclick/the-programmatic-revolution-join-us-for-a-webinar/feed/ 0 41.6% of surveyed advertisers say programmatic is top of mind when designing a media plan https://googledata.org/google-doubleclick/41-6-of-surveyed-advertisers-say-programmatic-is-top-of-mind-when-designing-a-media-plan/?utm_source=rss&utm_medium=rss&utm_campaign=41-6-of-surveyed-advertisers-say-programmatic-is-top-of-mind-when-designing-a-media-plan https://googledata.org/google-doubleclick/41-6-of-surveyed-advertisers-say-programmatic-is-top-of-mind-when-designing-a-media-plan/#comments Tue, 30 Sep 2014 17:52:00 +0000 https://googledata.org/?guid=a9804ebe342a59833bade5824105b818

There’s no question that yesterday’s ad tech trend, programmatic buying, is here to stay. Programmatic spending is expected to reach $21B worldwide in 2014, according to Magna Global. To understand how the move toward programmatic buying is impacting the advertising industry, DoubleClick recently commissioned a study on the topic with Advertising Age. Here’s what we found.
  • More advertisers are demanding it:
    • 41.6% of surveyed advertisers (including marketers and agencies) indicated that programmatic is top of mind when designing a media plan. This is a marked shift from previous strategies, where it was primarily considered at the end of the media buying process.
    • 2 years from now, marketing departments will be the primary advocates for programmatic buying; currently, the media buying arms of agencies and marketers are responsible for it. 
    • Cross-platform reach is believed to be the primary benefit of programmatic buying for advertisers, followed by increased operational efficiency, and better relevance in messaging
  • Publishers are adapting for a programmatic world:
    • For nearly 25% of the publisher respondents in the survey, programmatic selling is top of mind when responding to RFPs
    • 72% of publishers surveyed would sell more inventory programmatically with stronger cross-platform support
    • Publishers expect an 11.17% rise in CPM growth rates in the next 2 years
  • The growth of programmatic is contingent upon the evolution of the advertising ecosystem:
    • Transparency is key to adoption by buyers and sellers
    • Inventory quality, ad fraud management and the move to programmatic premium will drive higher-value advertising
    • Cross-platform support will help marketers and sellers realize the true potential of one-to-one engagement
Want more information on the study? Here are three things you can do:
  • Read the full report, along with perspectives from industry leaders from Vivaki, UM, Fox News, New York Times. 
  • Get the high-level picture in the infographic supporting key findings
  • Stay tuned for details on a webinar featuring Kellogg’s Aaron Fetters, Director of Analytics and Insights to hear why and how they’re increasing their investment in programmatic technologies.
Posted by Yamini Gupta, Product Marketing Team
]]>

There’s no question that yesterday’s ad tech trend, programmatic buying, is here to stay. Programmatic spending is expected to reach $21B worldwide in 2014, according to Magna Global. To understand how the move toward programmatic buying is impacting the advertising industry, DoubleClick recently commissioned a study on the topic with Advertising Age. Here’s what we found.
  • More advertisers are demanding it:
    • 41.6% of surveyed advertisers (including marketers and agencies) indicated that programmatic is top of mind when designing a media plan. This is a marked shift from previous strategies, where it was primarily considered at the end of the media buying process.
    • 2 years from now, marketing departments will be the primary advocates for programmatic buying; currently, the media buying arms of agencies and marketers are responsible for it. 
    • Cross-platform reach is believed to be the primary benefit of programmatic buying for advertisers, followed by increased operational efficiency, and better relevance in messaging
  • Publishers are adapting for a programmatic world:
    • For nearly 25% of the publisher respondents in the survey, programmatic selling is top of mind when responding to RFPs
    • 72% of publishers surveyed would sell more inventory programmatically with stronger cross-platform support
    • Publishers expect an 11.17% rise in CPM growth rates in the next 2 years
  • The growth of programmatic is contingent upon the evolution of the advertising ecosystem:
    • Transparency is key to adoption by buyers and sellers
    • Inventory quality, ad fraud management and the move to programmatic premium will drive higher-value advertising
    • Cross-platform support will help marketers and sellers realize the true potential of one-to-one engagement
Want more information on the study? Here are three things you can do:
  • Read the full report, along with perspectives from industry leaders from Vivaki, UM, Fox News, New York Times. 
  • Get the high-level picture in the infographic supporting key findings
  • Stay tuned for details on a webinar featuring Kellogg’s Aaron Fetters, Director of Analytics and Insights to hear why and how they’re increasing their investment in programmatic technologies.
Posted by Yamini Gupta, Product Marketing Team
]]> https://googledata.org/google-doubleclick/41-6-of-surveyed-advertisers-say-programmatic-is-top-of-mind-when-designing-a-media-plan/feed/ 0 Advance Auto Parts takes AdX for a test drive – and finds a new source of revenue https://googledata.org/google-doubleclick/advance-auto-parts-takes-adx-for-a-test-drive-and-finds-a-new-source-of-revenue/?utm_source=rss&utm_medium=rss&utm_campaign=advance-auto-parts-takes-adx-for-a-test-drive-and-finds-a-new-source-of-revenue https://googledata.org/google-doubleclick/advance-auto-parts-takes-adx-for-a-test-drive-and-finds-a-new-source-of-revenue/#comments Thu, 16 Jan 2014 14:00:00 +0000 https://googledata.org/?guid=2b99f783fd6a5d8e92914137d78958e0
Advance Auto Parts (AAP) is a leading retailer of automotive parts, accessories, batteries and maintenance items with over 3,900 physical stores as well as a thriving e-commerce business.

In late 2012 AAP began testing DoubleClick Ad Exchange (AdX) in order to offer ad placements on its e-commerce site. The aim was to derive additional revenue from non-converting traffic, and AdX proved a perfect fit:

More revenue, more conversions
AAP’s goal was to gain incremental revenue from the ads, but they were worried that existing conversion rates might be negatively affected. Fortunately, these fears were quickly overcome, as implementing ad units on the site in fact saw conversions increase.

Great tools equal happy customers
AAP was concerned about preserving brand safety as well a positive site experience for its users. Thanks to the robust set of tools and controls provided in AdX, AAP was able ensure ads from major competitors didn’t appear and that bounce rates remained unaffected.

E-commerce and ads: an ideal balance
“Working with AdX has taught us that online ads and e-commerce can certainly work together gracefully,” says Howard Blumenthal, AAP’s director of eBusiness platform solutions. “If you can get this balance right, you end up with the ideal situation.”

So what’s next? Howard reveals AAP has plans in place to use AdX to monetize the company’s mobile site, too. “We are always looking for ways to increase incremental revenue by optimizing AdX as much as possible.”

Read the full Advance Auto Parts story >>

Posted by Ian Cohan-Shapiro, Product Marketing Team]]>
Advance Auto Parts (AAP) is a leading retailer of automotive parts, accessories, batteries and maintenance items with over 3,900 physical stores as well as a thriving e-commerce business.

In late 2012 AAP began testing DoubleClick Ad Exchange (AdX) in order to offer ad placements on its e-commerce site. The aim was to derive additional revenue from non-converting traffic, and AdX proved a perfect fit:

More revenue, more conversions
AAP’s goal was to gain incremental revenue from the ads, but they were worried that existing conversion rates might be negatively affected. Fortunately, these fears were quickly overcome, as implementing ad units on the site in fact saw conversions increase.

Great tools equal happy customers
AAP was concerned about preserving brand safety as well a positive site experience for its users. Thanks to the robust set of tools and controls provided in AdX, AAP was able ensure ads from major competitors didn’t appear and that bounce rates remained unaffected.

E-commerce and ads: an ideal balance
“Working with AdX has taught us that online ads and e-commerce can certainly work together gracefully,” says Howard Blumenthal, AAP’s director of eBusiness platform solutions. “If you can get this balance right, you end up with the ideal situation.”

So what’s next? Howard reveals AAP has plans in place to use AdX to monetize the company’s mobile site, too. “We are always looking for ways to increase incremental revenue by optimizing AdX as much as possible.”

Read the full Advance Auto Parts story >>

Posted by Ian Cohan-Shapiro, Product Marketing Team]]> https://googledata.org/google-doubleclick/advance-auto-parts-takes-adx-for-a-test-drive-and-finds-a-new-source-of-revenue/feed/ 0 Redefining "Advertising": How 2013 Transformed Digital Marketing https://googledata.org/google-doubleclick/redefining-advertising-how-2013-transformed-digital-marketing-2/?utm_source=rss&utm_medium=rss&utm_campaign=redefining-advertising-how-2013-transformed-digital-marketing-2 https://googledata.org/google-doubleclick/redefining-advertising-how-2013-transformed-digital-marketing-2/#comments Tue, 17 Dec 2013 19:47:00 +0000 https://googledata.org/?guid=946d3eb427a8959aa2452a892d7475b3
It was a great year for digital advertising. New technologies took off, helping brands, agencies and publishers reach today’s constantly connected consumers more easily and effectively than ever before. With budgets no longer being siloed, 20% of organizations incorporated digital into each marketing function, per a study by Adobe.

We compiled a few of the bigger changes in marketing and digital advertising in 2013, to see how far the industry has come along. View the full infographic here or see a brief summary below.

Redefining “creative”
New creative formats took center stage in 2013. Marketers invested more in social media and TrueView skippable video ad formats continued to grow on the DoubleClick Ad Exchange.



Redefining “integrated”
The new 360 media plan cannot overlook digital and the sheer number of screens people interact with. In 2012, Google released some research indicating that people use 3 screen combinations a day. In 2013, this manifested itself in the form of increased investments in multi-screen campaigns.




Redefining “buying”
New(Up)fronts. Programmatic. 2013 changed the way digital media spend is committed.18 digital media companies presented at the Digital Content NewFronts. And programmatic buying gained significant traction with an expected ~74% growth, according to eMarketer. As brands took to programmatic and with the growth of programmatic video, CPMs on the DoubleClick Ad Exchange increased, and Preferred Deal impressions grew 250%. DoubleClick Bid Manager powered social media ads, joined FBX.


Redefining “success”
Earlier this year, AdAge released some research indicating that 50% of display ads are not viewed, making advertising viewability a hot industry topic. Google’s viewability measurement solution, ActiveView, got MRC-accredited. Last week, Google announced that it would enable viewability-based buys on the Google Display Network. Engagement Rate was another hot metric in 2013, with Cost per Engagement pay models enabled for ad formats like Engagement Ads on the Google Display Network.


View the full infographic here.

Posted by Yamini Gupta, Product Marketing Team
]]>
It was a great year for digital advertising. New technologies took off, helping brands, agencies and publishers reach today’s constantly connected consumers more easily and effectively than ever before. With budgets no longer being siloed, 20% of organizations incorporated digital into each marketing function, per a study by Adobe.

We compiled a few of the bigger changes in marketing and digital advertising in 2013, to see how far the industry has come along. View the full infographic here or see a brief summary below.

Redefining “creative”
New creative formats took center stage in 2013. Marketers invested more in social media and TrueView skippable video ad formats continued to grow on the DoubleClick Ad Exchange.



Redefining “integrated”
The new 360 media plan cannot overlook digital and the sheer number of screens people interact with. In 2012, Google released some research indicating that people use 3 screen combinations a day. In 2013, this manifested itself in the form of increased investments in multi-screen campaigns.




Redefining “buying”
New(Up)fronts. Programmatic. 2013 changed the way digital media spend is committed.18 digital media companies presented at the Digital Content NewFronts. And programmatic buying gained significant traction with an expected ~74% growth, according to eMarketer. As brands took to programmatic and with the growth of programmatic video, CPMs on the DoubleClick Ad Exchange increased, and Preferred Deal impressions grew 250%. DoubleClick Bid Manager powered social media ads, joined FBX.


Redefining “success”
Earlier this year, AdAge released some research indicating that 50% of display ads are not viewed, making advertising viewability a hot industry topic. Google’s viewability measurement solution, ActiveView, got MRC-accredited. Last week, Google announced that it would enable viewability-based buys on the Google Display Network. Engagement Rate was another hot metric in 2013, with Cost per Engagement pay models enabled for ad formats like Engagement Ads on the Google Display Network.


View the full infographic here.

Posted by Yamini Gupta, Product Marketing Team
]]> https://googledata.org/google-doubleclick/redefining-advertising-how-2013-transformed-digital-marketing-2/feed/ 0 Smart Strategies for Multi-Screen Sites https://googledata.org/google-doubleclick/smart-strategies-for-multi-screen-sites-2/?utm_source=rss&utm_medium=rss&utm_campaign=smart-strategies-for-multi-screen-sites-2 https://googledata.org/google-doubleclick/smart-strategies-for-multi-screen-sites-2/#comments Mon, 18 Nov 2013 21:00:00 +0000 https://googledata.org/?guid=2d3cbe38d6d00c2ff083bfff93e610d5 Consumers today are ready to connect with you all day long on screens of all types. But is your website ready to serve those customers on small screens as well as on tablets and desktops?

Mobile screens are where it often gets tricky for business owners: How do I design for smartphones? What's the right technology? What are the big mistakes to avoid?
That's why we've created a new Multi-Screen Resources page. This site is loaded with help for anyone who wants to reach their customers on all kinds of devices. Resources include:
  • Any Place, Any Time, Any Device: Building Websites for the Multi-Screen Consumer. Download this new guide for a close look at the pros and cons of common mobile website configurations. You'll find tips and best practices for improving the layout, content and speed of your mobile site. This white paper will help you build a great experience for all your users.
  • Approved vendors. Find a list of website vendors who can help you design a site, build a site, tweak strategies and go multi-screen fast.
  • Success stories from others. Read how the Huffington Post boosted mobile visits by 37%, or how Beyond the Rack created a mobile site that now accounts for 44% of their sales.
  • Tools that work. Try the PageSpeed Insights tool — it can help boost your site performance.
Get ready to delight your mobile and multi-screen users: visit the Multi-Screen Resources site today.

Also, don't miss Building Multi-Screen Websites — our upcoming webinar on Tuesday, November 19th, at 1:00 EST.

Posted by Nabil Haschemie, Product Marketing Manager
]]> Consumers today are ready to connect with you all day long on screens of all types. But is your website ready to serve those customers on small screens as well as on tablets and desktops?

Mobile screens are where it often gets tricky for business owners: How do I design for smartphones? What's the right technology? What are the big mistakes to avoid?
That's why we've created a new Multi-Screen Resources page. This site is loaded with help for anyone who wants to reach their customers on all kinds of devices. Resources include:
  • Any Place, Any Time, Any Device: Building Websites for the Multi-Screen Consumer. Download this new guide for a close look at the pros and cons of common mobile website configurations. You'll find tips and best practices for improving the layout, content and speed of your mobile site. This white paper will help you build a great experience for all your users.
  • Approved vendors. Find a list of website vendors who can help you design a site, build a site, tweak strategies and go multi-screen fast.
  • Success stories from others. Read how the Huffington Post boosted mobile visits by 37%, or how Beyond the Rack created a mobile site that now accounts for 44% of their sales.
  • Tools that work. Try the PageSpeed Insights tool — it can help boost your site performance.
Get ready to delight your mobile and multi-screen users: visit the Multi-Screen Resources site today.

Also, don't miss Building Multi-Screen Websites — our upcoming webinar on Tuesday, November 19th, at 1:00 EST.

Posted by Nabil Haschemie, Product Marketing Manager
]]> https://googledata.org/google-doubleclick/smart-strategies-for-multi-screen-sites-2/feed/ 0 Join us for "Digital Dialogues: Making Mobile Work with HTML5" – 10/24 @ 10am PT https://googledata.org/google-doubleclick/join-us-for-digital-dialogues-making-mobile-work-with-html5-1024-10am-pt-2/?utm_source=rss&utm_medium=rss&utm_campaign=join-us-for-digital-dialogues-making-mobile-work-with-html5-1024-10am-pt-2 https://googledata.org/google-doubleclick/join-us-for-digital-dialogues-making-mobile-work-with-html5-1024-10am-pt-2/#comments Mon, 21 Oct 2013 19:34:00 +0000 https://googledata.org/?guid=f984eee4095f341b7acbf17e453769c0 Following the recent launch of our Mobile White Paper, “Unlocking the HTML5 Opportunity: What’s the Holdup?”, this week we’re continuing the conversation around unlocking the mobile opportunity with a Digital Dialogues Hangout-on-Air.

There's no question that people are spending more time across screens, and the opportunity to reach them there is huge. Advertisers, media and creative agencies are still trying to figure out the best way to leverage mobile in their campaigns, optimize for it and build engaging multi-screen creatives. Publishers continue to strategize on ways to deliver and monetize engaging cross-screen consumer experiences.

Join us for a conversation on how technologies and solutions like HTML5 can make cross-screen creative and mobile advertising more accessible for the industry.

Speakers:
What: Digital Dialogues Hangout on Air: Making Mobile Work with HTML5
When: Thursday, 10/24 @ 10am PT / 1pm ET
Where: Think With Google G+ page.

RSVP here.

While you’re waiting, here’s some background reading:
We hope you’ll be able to join us!

Posted by Becky Chappell, Product Marketing

]]> Following the recent launch of our Mobile White Paper, “Unlocking the HTML5 Opportunity: What’s the Holdup?”, this week we’re continuing the conversation around unlocking the mobile opportunity with a Digital Dialogues Hangout-on-Air.

There's no question that people are spending more time across screens, and the opportunity to reach them there is huge. Advertisers, media and creative agencies are still trying to figure out the best way to leverage mobile in their campaigns, optimize for it and build engaging multi-screen creatives. Publishers continue to strategize on ways to deliver and monetize engaging cross-screen consumer experiences.

Join us for a conversation on how technologies and solutions like HTML5 can make cross-screen creative and mobile advertising more accessible for the industry.

Speakers:
What: Digital Dialogues Hangout on Air: Making Mobile Work with HTML5
When: Thursday, 10/24 @ 10am PT / 1pm ET
Where: Think With Google G+ page.

RSVP here.

While you’re waiting, here’s some background reading:
We hope you’ll be able to join us!

Posted by Becky Chappell, Product Marketing

]]> https://googledata.org/google-doubleclick/join-us-for-digital-dialogues-making-mobile-work-with-html5-1024-10am-pt-2/feed/ 0 Digital Video Creativity: A Conversation with Adam Good https://googledata.org/google-doubleclick/digital-video-creativity-a-conversation-with-adam-good/?utm_source=rss&utm_medium=rss&utm_campaign=digital-video-creativity-a-conversation-with-adam-good https://googledata.org/google-doubleclick/digital-video-creativity-a-conversation-with-adam-good/#comments Mon, 23 Sep 2013 16:56:00 +0000 https://googledata.org/?guid=6c68255c12484482862cb8f998b549f2 A few months ago, we kicked off the Video in the Future content series featuring speakers like AOL’s Ran Harnevo, Meredith’s Liz Schimel, NewsCorp’s Rahul Chopra and AMC’s Kirk Linden, among others.

The next edition in this series will be from Australia, as we’ll speak with Adam Good, Director of Digital Media & Content, at Telstra.

From Telstra’s long history as a telco to now, a media empire - how is the company creating, promoting and monetizing digital video content to engage its audience? Adam will speak about Telstra’s digital video strategy in a conversation with Jason Pellegrino, Sales Director for Google Australia and New Zealand.

Join us live on September 24, 10:30AM Sydney time. RSVP here.

Posted by Yamini Gupta, Product Marketing Team]]> A few months ago, we kicked off the Video in the Future content series featuring speakers like AOL’s Ran Harnevo, Meredith’s Liz Schimel, NewsCorp’s Rahul Chopra and AMC’s Kirk Linden, among others.

The next edition in this series will be from Australia, as we’ll speak with Adam Good, Director of Digital Media & Content, at Telstra.

From Telstra’s long history as a telco to now, a media empire - how is the company creating, promoting and monetizing digital video content to engage its audience? Adam will speak about Telstra’s digital video strategy in a conversation with Jason Pellegrino, Sales Director for Google Australia and New Zealand.

Join us live on September 24, 10:30AM Sydney time. RSVP here.

Posted by Yamini Gupta, Product Marketing Team]]> https://googledata.org/google-doubleclick/digital-video-creativity-a-conversation-with-adam-good/feed/ 0 Introducing ‘The Programmatic Opportunity’ https://googledata.org/google-doubleclick/introducing-the-programmatic-opportunity/?utm_source=rss&utm_medium=rss&utm_campaign=introducing-the-programmatic-opportunity https://googledata.org/google-doubleclick/introducing-the-programmatic-opportunity/#comments Wed, 14 Aug 2013 17:03:00 +0000 https://googledata.org/?guid=9027600005235d3ea9d560aafb741071 Automated buying. Machine-based buying. RTB. Call it what you may, there's no doubt that programmatic buying is changing (read: simplifying) the way media is bought and sold, in real-time. No wonder then, we’ve seen more daily transactions on the DoubleClick Ad Exchange than on the NYSE and NASDAQ combined, and a tripling of instream video ad impressions as brands adopt the technology. And eMarketer predicts that 1/3rd of all display advertising is going to be bought programmatically by 2017.

But what's the real opportunity here for advertisers and publishers? How is programmatic going to safely grow their businesses and deliver ROI? In our new collection of insights, ‘The Programmatic Opportunity’, hear how this technology is transforming the industry, what’s going to make it work and why it’s the way of the future, from senior advertising and media executives like The Weather Company’s Curt Hecht, CBS Interactive’s David Chiang, Digitas’ Joel Aranson and Xaxis’ Mike Finnegan. Get some tips from Washington Post Digital on leveraging programmatic to tap into new buyer segments, and to realize CPMs at par with direct rates.

In coming weeks, stay tuned for us to add new research, best practices and perspectives to the collection. In the meantime, catch up with Google executives across the globe to hear about the evolution of online advertising and the programmatic opportunity:
Posted by Yamini Gupta, Product Marketing Team
]]> Automated buying. Machine-based buying. RTB. Call it what you may, there's no doubt that programmatic buying is changing (read: simplifying) the way media is bought and sold, in real-time. No wonder then, we’ve seen more daily transactions on the DoubleClick Ad Exchange than on the NYSE and NASDAQ combined, and a tripling of instream video ad impressions as brands adopt the technology. And eMarketer predicts that 1/3rd of all display advertising is going to be bought programmatically by 2017.

But what's the real opportunity here for advertisers and publishers? How is programmatic going to safely grow their businesses and deliver ROI? In our new collection of insights, ‘The Programmatic Opportunity’, hear how this technology is transforming the industry, what’s going to make it work and why it’s the way of the future, from senior advertising and media executives like The Weather Company’s Curt Hecht, CBS Interactive’s David Chiang, Digitas’ Joel Aranson and Xaxis’ Mike Finnegan. Get some tips from Washington Post Digital on leveraging programmatic to tap into new buyer segments, and to realize CPMs at par with direct rates.

In coming weeks, stay tuned for us to add new research, best practices and perspectives to the collection. In the meantime, catch up with Google executives across the globe to hear about the evolution of online advertising and the programmatic opportunity:
Posted by Yamini Gupta, Product Marketing Team
]]> https://googledata.org/google-doubleclick/introducing-the-programmatic-opportunity/feed/ 0 Live from AdMonsters OPS TV: Digital Dialogues – The Video Revolution https://googledata.org/uncategorized/live-from-admonsters-ops-tv-digital-dialogues-the-video-revolution/?utm_source=rss&utm_medium=rss&utm_campaign=live-from-admonsters-ops-tv-digital-dialogues-the-video-revolution https://googledata.org/uncategorized/live-from-admonsters-ops-tv-digital-dialogues-the-video-revolution/#comments Thu, 18 Jul 2013 17:50:00 +0000 https://googledata.org/?guid=e8039decc4ed28ce5551c4e14ccc0e74 In a few minutes, we'll be going live at AdMonsters OPS TV with AMC's Vice President of Digital Partnerships & Operations, Kirk Linden, and News Corp's Vice President & Head of Video, Rahul Chopra to talk about their approaches to digital video.

You can watch the conversation here, if you're not at the event:


Posted by Yamini Gupta, Product Marketing Team]]> https://googledata.org/uncategorized/live-from-admonsters-ops-tv-digital-dialogues-the-video-revolution/feed/ 0 Sneak Preview: AMC’s Kirk Linden at AdMonsters OPS TV, July 18 https://googledata.org/uncategorized/sneak-preview-amcs-kirk-linden-at-admonsters-ops-tv-july-18/?utm_source=rss&utm_medium=rss&utm_campaign=sneak-preview-amcs-kirk-linden-at-admonsters-ops-tv-july-18 https://googledata.org/uncategorized/sneak-preview-amcs-kirk-linden-at-admonsters-ops-tv-july-18/#comments Fri, 12 Jul 2013 14:00:00 +0000 https://googledata.org/?guid=e0934b033afa842367c7f8eb4e788d16
As we announced yesterday, we're excited to host a live hangout on air from AdMonsters OPS Mobile & TV in New York next week, as part of our Video in the Future Digital Dialogues series. Joining us on stage are Rahul Chopra, VP and Head of Video at News Corp, and Kirk Linden, VP Digital Partnerships and Operations at AMC. We warmed up the microphone with a few questions for Rahul yesterday and caught up with Kirk today on the things he's excited to speak about at AdMonsters OPS TV.

We’re collecting more questions for both Kirk and Rahul, so tweet your questions to @doubleclick_pub with #digitaldialogues #opstv, and we’ll try to get to them on stage.

Tell us about AMC’s digital video focus, and what sets your digital video offering apart from your competitors?
As a content company, AMC is focused on delivering distinctive, high quality content no matter the platform, providing authenticated episodes online, award-winning Web series and our industry-leading second screen application, AMC Story Sync.

AMC has a lot at stake when it comes to TV ads, but what gets you excited about the future of digital video advertising?
I am most excited about the opportunity digital video advertising provides to support distribution of great content across multiple screens. AMC is an ad-supported network, and digital video advertising helps us to bring quality content to more screens and more devices.

What are some key things you'd like to discuss with participants at AdMonsters OPS on July 18th?
1. How can we better leverage data to deliver more efficient campaigns and stronger viewer experiences?
2. As an industry, we need to find a way to better streamline the delivery and stewardship of cross-platform campaigns.
Come join us in New York at AdMonsters OPS TV to continue the conversation. Are you unable to make it to New York, but want to participate? Contribute a question for Kirk, and we'll get back to you if we're able to host you during the Google+ hangout during the talk on July 18th, at 1:50 PM ET, 10:50 AM PT.

Posted by Mel Ann Chan, Product Marketing Team
]]>
As we announced yesterday, we're excited to host a live hangout on air from AdMonsters OPS Mobile & TV in New York next week, as part of our Video in the Future Digital Dialogues series. Joining us on stage are Rahul Chopra, VP and Head of Video at News Corp, and Kirk Linden, VP Digital Partnerships and Operations at AMC. We warmed up the microphone with a few questions for Rahul yesterday and caught up with Kirk today on the things he's excited to speak about at AdMonsters OPS TV.

We’re collecting more questions for both Kirk and Rahul, so tweet your questions to @doubleclick_pub with #digitaldialogues #opstv, and we’ll try to get to them on stage.

Tell us about AMC’s digital video focus, and what sets your digital video offering apart from your competitors?
As a content company, AMC is focused on delivering distinctive, high quality content no matter the platform, providing authenticated episodes online, award-winning Web series and our industry-leading second screen application, AMC Story Sync.

AMC has a lot at stake when it comes to TV ads, but what gets you excited about the future of digital video advertising?
I am most excited about the opportunity digital video advertising provides to support distribution of great content across multiple screens. AMC is an ad-supported network, and digital video advertising helps us to bring quality content to more screens and more devices.

What are some key things you'd like to discuss with participants at AdMonsters OPS on July 18th?
1. How can we better leverage data to deliver more efficient campaigns and stronger viewer experiences?
2. As an industry, we need to find a way to better streamline the delivery and stewardship of cross-platform campaigns.
Come join us in New York at AdMonsters OPS TV to continue the conversation. Are you unable to make it to New York, but want to participate? Contribute a question for Kirk, and we'll get back to you if we're able to host you during the Google+ hangout during the talk on July 18th, at 1:50 PM ET, 10:50 AM PT.

Posted by Mel Ann Chan, Product Marketing Team
]]> https://googledata.org/uncategorized/sneak-preview-amcs-kirk-linden-at-admonsters-ops-tv-july-18/feed/ 0 Rahul Chopra from News Corp warms up for AdMonsters OPS TV, July 18th https://googledata.org/uncategorized/rahul-chopra-from-news-corp-warms-up-for-admonsters-ops-tv-july-18th/?utm_source=rss&utm_medium=rss&utm_campaign=rahul-chopra-from-news-corp-warms-up-for-admonsters-ops-tv-july-18th https://googledata.org/uncategorized/rahul-chopra-from-news-corp-warms-up-for-admonsters-ops-tv-july-18th/#comments Thu, 11 Jul 2013 18:35:00 +0000 https://googledata.org/?guid=7c3fe280f3a17eeac376162d7af0127d
We’re going to be at AdMonsters OPS Mobile and TV on July 18, hosting a live Hangout on Air interview as part of our Video in the Future Digital Dialogues series. Joining us will be Rahul Chopra, VP and Head of Video at News Corp, and Kirk Linden, VP Digital Partnerships and Operations at AMC.

We’d thought we’d warm up the mic with a few preliminary questions for Rahul, and follow up with a few for Kirk the next day. We’re collecting more questions for both our panelists, so tweet your questions to #digitaldialogues #opstv, and we’ll try to get to them on stage.

 What sets News Corp’s video offering apart?
News Corporation possesses some of the biggest brands in publishing today across the globe, covering every possible genre. By harnessing the power of more than five thousand journalists, we have the ability to activate a video network that will be live when our readers want us to be, in depth when they need us to be, everywhere and anywhere they are.

The Wall Street Journal, a News Corp brand, was the only news publisher invited to the Digital Newfronts. What’s been the response from advertisers?
The response has been fantastic as we were able to present a clear vision for how video is now an inseparable part of the Wall Street Journal experience. It was a great opportunity to talk about how WSJ Live provides more than four hours of live video each day and hundreds of hours of on-demand content every month distributed on 30 platforms globally with video streams increasing 370% during the 2012 calendar year to 35 million across all platforms.

What are some key things you'd like to discuss with participants at AdMonsters OPS on July 18th?
I would like to discuss where does the advertising industry go from pre-rolls and how advertisers view content on owned sites versus off-platform (eg YouTube).

Come join us in New York at AdMonsters OPS Mobile & TV. Unable to make it to New York, but want to participate? Tell us your burning question for Rahul, and we'll get back to you if we're able to accommodate you in the Google+ hangout during the talk on July 18th, at 1:50 PM ET, 10:50 AM PT.

Posted by Mel Ann Chan, Product Marketing Team
]]>
We’re going to be at AdMonsters OPS Mobile and TV on July 18, hosting a live Hangout on Air interview as part of our Video in the Future Digital Dialogues series. Joining us will be Rahul Chopra, VP and Head of Video at News Corp, and Kirk Linden, VP Digital Partnerships and Operations at AMC.

We’d thought we’d warm up the mic with a few preliminary questions for Rahul, and follow up with a few for Kirk the next day. We’re collecting more questions for both our panelists, so tweet your questions to #digitaldialogues #opstv, and we’ll try to get to them on stage.

 What sets News Corp’s video offering apart?
News Corporation possesses some of the biggest brands in publishing today across the globe, covering every possible genre. By harnessing the power of more than five thousand journalists, we have the ability to activate a video network that will be live when our readers want us to be, in depth when they need us to be, everywhere and anywhere they are.

The Wall Street Journal, a News Corp brand, was the only news publisher invited to the Digital Newfronts. What’s been the response from advertisers?
The response has been fantastic as we were able to present a clear vision for how video is now an inseparable part of the Wall Street Journal experience. It was a great opportunity to talk about how WSJ Live provides more than four hours of live video each day and hundreds of hours of on-demand content every month distributed on 30 platforms globally with video streams increasing 370% during the 2012 calendar year to 35 million across all platforms.

What are some key things you'd like to discuss with participants at AdMonsters OPS on July 18th?
I would like to discuss where does the advertising industry go from pre-rolls and how advertisers view content on owned sites versus off-platform (eg YouTube).

Come join us in New York at AdMonsters OPS Mobile & TV. Unable to make it to New York, but want to participate? Tell us your burning question for Rahul, and we'll get back to you if we're able to accommodate you in the Google+ hangout during the talk on July 18th, at 1:50 PM ET, 10:50 AM PT.

Posted by Mel Ann Chan, Product Marketing Team
]]> https://googledata.org/uncategorized/rahul-chopra-from-news-corp-warms-up-for-admonsters-ops-tv-july-18th/feed/ 0 Starting at 2:30 ET/ 11:30 PT today: Hangout with Liz Schimel, EVP & CDO, Meredith Corporation https://googledata.org/uncategorized/starting-at-230-et-1130-pt-today-hangout-with-liz-schimel-evp-cdo-meredith-corporation/?utm_source=rss&utm_medium=rss&utm_campaign=starting-at-230-et-1130-pt-today-hangout-with-liz-schimel-evp-cdo-meredith-corporation https://googledata.org/uncategorized/starting-at-230-et-1130-pt-today-hangout-with-liz-schimel-evp-cdo-meredith-corporation/#comments Thu, 27 Jun 2013 18:08:00 +0000 https://googledata.org/?guid=30c1901cf29f055dfdeaf89d9f015695 In today's edition of "Video in the Future", Lucas Watson, Google's Vice President of Global Sales and Industry Marketing, speaks with Liz Schimel, Executive Vice President & Chief Digital Officer at Meredith Corporation, about how they're adding sound and motion to print.You can watch the conversation when it goes live here or join from the Think with Google +page with your Google account and leave questions for Liz with the hashtag, #videointhefuture.



Posted by Yamini Gupta, Product Marketing Team]]> https://googledata.org/uncategorized/starting-at-230-et-1130-pt-today-hangout-with-liz-schimel-evp-cdo-meredith-corporation/feed/ 0 Thursday, 6/27: Hang out with Liz Schimel, EVP & CDO, Meredith Corporation https://googledata.org/uncategorized/thursday-627-hang-out-with-liz-schimel-evp-cdo-meredith-corporation/?utm_source=rss&utm_medium=rss&utm_campaign=thursday-627-hang-out-with-liz-schimel-evp-cdo-meredith-corporation https://googledata.org/uncategorized/thursday-627-hang-out-with-liz-schimel-evp-cdo-meredith-corporation/#comments Tue, 25 Jun 2013 14:00:00 +0000 https://googledata.org/?guid=d71521b066f567d7df9c03262227de43

Continuing our thought leadership series "Video in the Future", this week, Lucas Watson, Vice President - Global Sales & Industry Marketing at Google, speaks with Liz Schimel, Executive Vice President & Chief Digital Officer, Meredith Corporation, on how the magazine publisher is leveraging digital video to drive engagement and revenue.

Join the conversation on Thursday, 6/27, at 11:30 AM PT/ 2:30 PM ET.

Register here.

Posted by Yamini Gupta, Product Marketing Team]]> https://googledata.org/uncategorized/thursday-627-hang-out-with-liz-schimel-evp-cdo-meredith-corporation/feed/ 0 Today at 10AM PDT: Hangout with Susan Wojcicki to celebrate AdSense 10 https://googledata.org/uncategorized/today-at-10am-pdt-hangout-with-susan-wojcicki-to-celebrate-adsense-10/?utm_source=rss&utm_medium=rss&utm_campaign=today-at-10am-pdt-hangout-with-susan-wojcicki-to-celebrate-adsense-10 https://googledata.org/uncategorized/today-at-10am-pdt-hangout-with-susan-wojcicki-to-celebrate-adsense-10/#comments Tue, 18 Jun 2013 16:49:00 +0000 https://googledata.org/?guid=f5464e39ae45e731976596b19ad57366 Join the live Hangout on Air with Susan Wojcicki, SVP of Advertising and Commerce, and three AdSense publishers to celebrate our 10th anniversary today, at 10 AM PDT/ 1 PM ET. We'll share stories from the early days of AdSense and discuss the future for publishers and online advertising.

You can watch the hangout live below and submit a question to Susan with the hashtag #adsense10onair on Google+. Please note that she won't be able to address individual account questions.




Posted by Ian Cohan-Shapiro, Product Marketing Team]]> https://googledata.org/uncategorized/today-at-10am-pdt-hangout-with-susan-wojcicki-to-celebrate-adsense-10/feed/ 0 Live at 10:30PT/ 1:30ET – Hangout with Mark Walker, SVP, Disney.com https://googledata.org/uncategorized/live-at-1030pt-130et-hangout-with-mark-walker-svp-disney-com/?utm_source=rss&utm_medium=rss&utm_campaign=live-at-1030pt-130et-hangout-with-mark-walker-svp-disney-com https://googledata.org/uncategorized/live-at-1030pt-130et-hangout-with-mark-walker-svp-disney-com/#comments Thu, 13 Jun 2013 16:56:00 +0000 https://googledata.org/?guid=089905f64c4b87927aa499ae5ea51136 How is Disney.com leveraging online video to deliver engaging user experiences?

That's the question Xavier Kochhar, CEO, Structured Data Intelligence, is going to explore in our hangout on air with Mark Walker, SVP, Disney.com.

You can view the conversation right here at 10:30PT/ 1:30 ET. If you'd like to leave comments or questions for Mark, please look for the Hangout in the Think with Google +page stream.


Posted by Yamini Gupta, Product Marketing Team]]> https://googledata.org/uncategorized/live-at-1030pt-130et-hangout-with-mark-walker-svp-disney-com/feed/ 0 Video in the Future: Hang out with Mark Walker, Senior Vice President, Disney.com https://googledata.org/uncategorized/video-in-the-future-hang-out-with-mark-walker-senior-vice-president-disney-com/?utm_source=rss&utm_medium=rss&utm_campaign=video-in-the-future-hang-out-with-mark-walker-senior-vice-president-disney-com https://googledata.org/uncategorized/video-in-the-future-hang-out-with-mark-walker-senior-vice-president-disney-com/#comments Tue, 11 Jun 2013 19:18:00 +0000 https://googledata.org/?guid=25219051aa81509910998a36cbf9c2ff How can large publishers create digital video content strategies that drive user engagement? That's the question Xavier Kochhar, CEO , Structured Data Intelligence, will ask of Mark Walker, Senior Vice President, Disney.com, in the next edition of our Video in the Future hangouts on air series.

Join the conversation live on Thursday, June 13th, 10:30 AM PT/ 1:30 PM ET. Questions and comments welcome!

Did you miss our last couple of conversations featuring AOL's SVP of Video, Ran Harnevo, Silver Chalice's EVP Rich Routman and TubeMogul's Chief Strategy Officer Jason Lopatecki? Watch them now.

Posted by Yamini Gupta, Product Marketing Team]]> https://googledata.org/uncategorized/video-in-the-future-hang-out-with-mark-walker-senior-vice-president-disney-com/feed/ 0 thinkDoubleClick: Connecting digital, accelerating growth https://googledata.org/uncategorized/thinkdoubleclick-connecting-digital-accelerating-growth-2/?utm_source=rss&utm_medium=rss&utm_campaign=thinkdoubleclick-connecting-digital-accelerating-growth-2 https://googledata.org/uncategorized/thinkdoubleclick-connecting-digital-accelerating-growth-2/#comments Tue, 04 Jun 2013 15:45:00 +0000 https://googledata.org/?guid=8c1fba5ebf3d90db572ac8131a0b4547 This morning, I’ll be kicking off thinkDoubleClick, our annual industry event where we discuss the future of digital media. At this same event last year, we unveiled DoubleClick Digital Marketing, the unified platform we’re building to help advertisers and agencies manage the entire breadth of their digital marketing efforts.

Our goal with this year’s event is to take a deeper look at how digital helps us forge deeper connections within organizations, with our partners and with consumers. We also have several exciting pieces of news to share about investments that will help our advertiser and publisher partners make the most of these connections.



Connect your business
At the core of of digital media is its ability to build connections, and we’ve seen that it can be incredibly valuable in helping our partners connect across their business, offering a holistic picture of how all their marketing efforts work together. This was the vision behind DoubleClick Digital Marketing, and today we’re making two key improvements:
  • A new DFA: DoubleClick Campaign Manager. We’re excited to announce a brand new version of DFA, which we are calling DoubleClick Campaign Manager. In the biggest upgrade to our core ad server in the 15 years since its inception, DoubleClick Campaign Manager completely re-imagines the ad management and ad serving process. DoubleClick Campaign Manager will be available to all advertisers globally in the coming months. 
  • DoubleClick goes social. Today’s digital platforms play a critical role in helping marketers adapt to constantly evolving formats and channels. Today, social is a good example of that; it has changed the way we communicate, share and interact. And not just with our loved ones -- 80% of consumers say social interactions with brands influence their purchase decisions. It’s why we acquired Wildfire last year, and today, we’re happy to announce that we’re taking steps to integrate Wildfire into the DoubleClick platform. Now, marketers can address a critical part of the customer journey, and do it alongside search, display, rich media, video and mobile as part of the broader DoubleClick Digital Marketing platform. This is just the beginning of how we’re incorporating Wildfire’s technology. There are more exciting things to come in this area.

Connect with your partners
Technology is also about connecting you with your partners - bringing buyers and sellers together at scale. We’re introducing a few new ways to make this happen as well:
  • Shared sales with YouTube in DoubleClick for Publishers. For our publisher partners, we’re hearing that video, and YouTube in particular, is becoming an increasingly important part of your selling strategy. But when you have a partner like YouTube that is also selling this inventory, we’ve heard that the process of booking these shared sales was incredibly cumbersome. So I have some news: in the coming months, we're introducing a new feature called Cross-Sell in DoubleClick for Publishers, to automatically and easily manage joint sales for our YouTube partners. Our goal is to let your sales team work hand-in-hand with ours to maximize every sales opportunity and to give you extra time to focus on your advertiser relationships. 
  • Making native native... to DoubleClick. Recently, “native formats” have emerged as an important new model. They provide new types of brand experiences, like sponsored stories, that are unique to each publisher. We want to support formats like this that connect advertisers and publishers in a meaningful way, while also creating real value for users. We're already testing this capabilities with a handful of publishers and will be looking to expand in the coming months. Our goal is to make this technology seamless for publishers who want to have flexibility in implementing native formats and making the most of them on their properties.
  • Making a viewable standard a reality with Active View. To help publishers tap into the accelerating brand opportunity, we’re focused on unlocking new ways of measurement with the rollout of Active View in our core publisher products: DoubleClick for Publishers, AdSense and the DoubleClick Ad Exchange. Publishers using these products will be able to measure what inventory is viewable. In early tests, we’ve found that Active View can help uncover “gold below the fold.” Click-through rates double for viewable inventory below the fold - in other words, users that are engaged with the content are also engaging with the ads. Active View complements our other investments in making digital an effective medium for brand marketers and their awareness-building campaigns, like Lightbox ads and TrueView in AdMob and games. These efforts appear to be paying off for brand advertisers: we saw a 65 percent increase last quarter alone in the number of brand advertisers using our brand formats and buying tools. We think these investments will be mutually beneficial for publishers, their advertiser partners, as well as users. 
Connect with consumers
The third (and in my mind most important) type of connection that digital helps create, though, is with consumers. As you all know, we are now living in a multi-screen world. Consumers are effortlessly shifting from screen to screen. In fact research has found that 90% of multiple device owners switch between screens to complete tasks. We’re investing in helping advertisers and publishers connect with them across screens as well:
  • Google Web Designer. To help advertisers and publishers more seamlessly unlock the potential of cross-device programs, we are investing in a new HTML5 creative development tool - Google Web Designer. Available in the coming months, Google Web Designer will empower creative professionals to create cutting-edge advertising as well as engaging web content like sites and applications - for free. Google Web Designer will be seamlessly integrated with DoubleClick Studio and AdMob, greatly simplifying the process of building HTML5 creative that can be served through Google platforms.


No other medium builds connections like digital - it’s one of the reasons I remain so bullish on this industry. But digital is not just a medium. It’s the bedrock which enables connections between advertisers and publishers, within our own organizations, as well as brands and consumers. That’s why we’ll continue to invest in helping build these connections - between re-imagined creative tools, reinvented measurement solutions, and revamped ad buying platforms - that will accelerate and propel digital advertising into a $200 billion industry that funds and supports great content.

And this is just some of what we’ll be discussing today at thinkDoubleClick, I encourage you to tune in to our live stream to check out the entire program running from 9 am to 12:30 PDT today.

Posted by Neal Mohan, Vice President, Display Advertising

]]> This morning, I’ll be kicking off thinkDoubleClick, our annual industry event where we discuss the future of digital media. At this same event last year, we unveiled DoubleClick Digital Marketing, the unified platform we’re building to help advertisers and agencies manage the entire breadth of their digital marketing efforts.

Our goal with this year’s event is to take a deeper look at how digital helps us forge deeper connections within organizations, with our partners and with consumers. We also have several exciting pieces of news to share about investments that will help our advertiser and publisher partners make the most of these connections.



Connect your business
At the core of of digital media is its ability to build connections, and we’ve seen that it can be incredibly valuable in helping our partners connect across their business, offering a holistic picture of how all their marketing efforts work together. This was the vision behind DoubleClick Digital Marketing, and today we’re making two key improvements:
  • A new DFA: DoubleClick Campaign Manager. We’re excited to announce a brand new version of DFA, which we are calling DoubleClick Campaign Manager. In the biggest upgrade to our core ad server in the 15 years since its inception, DoubleClick Campaign Manager completely re-imagines the ad management and ad serving process. DoubleClick Campaign Manager will be available to all advertisers globally in the coming months. 
  • DoubleClick goes social. Today’s digital platforms play a critical role in helping marketers adapt to constantly evolving formats and channels. Today, social is a good example of that; it has changed the way we communicate, share and interact. And not just with our loved ones -- 80% of consumers say social interactions with brands influence their purchase decisions. It’s why we acquired Wildfire last year, and today, we’re happy to announce that we’re taking steps to integrate Wildfire into the DoubleClick platform. Now, marketers can address a critical part of the customer journey, and do it alongside search, display, rich media, video and mobile as part of the broader DoubleClick Digital Marketing platform. This is just the beginning of how we’re incorporating Wildfire’s technology. There are more exciting things to come in this area.

Connect with your partners
Technology is also about connecting you with your partners - bringing buyers and sellers together at scale. We’re introducing a few new ways to make this happen as well:
  • Shared sales with YouTube in DoubleClick for Publishers. For our publisher partners, we’re hearing that video, and YouTube in particular, is becoming an increasingly important part of your selling strategy. But when you have a partner like YouTube that is also selling this inventory, we’ve heard that the process of booking these shared sales was incredibly cumbersome. So I have some news: in the coming months, we're introducing a new feature called Cross-Sell in DoubleClick for Publishers, to automatically and easily manage joint sales for our YouTube partners. Our goal is to let your sales team work hand-in-hand with ours to maximize every sales opportunity and to give you extra time to focus on your advertiser relationships. 
  • Making native native... to DoubleClick. Recently, “native formats” have emerged as an important new model. They provide new types of brand experiences, like sponsored stories, that are unique to each publisher. We want to support formats like this that connect advertisers and publishers in a meaningful way, while also creating real value for users. We're already testing this capabilities with a handful of publishers and will be looking to expand in the coming months. Our goal is to make this technology seamless for publishers who want to have flexibility in implementing native formats and making the most of them on their properties.
  • Making a viewable standard a reality with Active View. To help publishers tap into the accelerating brand opportunity, we’re focused on unlocking new ways of measurement with the rollout of Active View in our core publisher products: DoubleClick for Publishers, AdSense and the DoubleClick Ad Exchange. Publishers using these products will be able to measure what inventory is viewable. In early tests, we’ve found that Active View can help uncover “gold below the fold.” Click-through rates double for viewable inventory below the fold - in other words, users that are engaged with the content are also engaging with the ads. Active View complements our other investments in making digital an effective medium for brand marketers and their awareness-building campaigns, like Lightbox ads and TrueView in AdMob and games. These efforts appear to be paying off for brand advertisers: we saw a 65 percent increase last quarter alone in the number of brand advertisers using our brand formats and buying tools. We think these investments will be mutually beneficial for publishers, their advertiser partners, as well as users. 
Connect with consumers
The third (and in my mind most important) type of connection that digital helps create, though, is with consumers. As you all know, we are now living in a multi-screen world. Consumers are effortlessly shifting from screen to screen. In fact research has found that 90% of multiple device owners switch between screens to complete tasks. We’re investing in helping advertisers and publishers connect with them across screens as well:
  • Google Web Designer. To help advertisers and publishers more seamlessly unlock the potential of cross-device programs, we are investing in a new HTML5 creative development tool - Google Web Designer. Available in the coming months, Google Web Designer will empower creative professionals to create cutting-edge advertising as well as engaging web content like sites and applications - for free. Google Web Designer will be seamlessly integrated with DoubleClick Studio and AdMob, greatly simplifying the process of building HTML5 creative that can be served through Google platforms.


No other medium builds connections like digital - it’s one of the reasons I remain so bullish on this industry. But digital is not just a medium. It’s the bedrock which enables connections between advertisers and publishers, within our own organizations, as well as brands and consumers. That’s why we’ll continue to invest in helping build these connections - between re-imagined creative tools, reinvented measurement solutions, and revamped ad buying platforms - that will accelerate and propel digital advertising into a $200 billion industry that funds and supports great content.

And this is just some of what we’ll be discussing today at thinkDoubleClick, I encourage you to tune in to our live stream to check out the entire program running from 9 am to 12:30 PDT today.

Posted by Neal Mohan, Vice President, Display Advertising

]]> https://googledata.org/uncategorized/thinkdoubleclick-connecting-digital-accelerating-growth-2/feed/ 0 What’s on Neal Mohan’s Mind for thinkDoubleClick? Social, native formats and more https://googledata.org/uncategorized/whats-on-neal-mohans-mind-for-thinkdoubleclick-social-native-formats-and-more/?utm_source=rss&utm_medium=rss&utm_campaign=whats-on-neal-mohans-mind-for-thinkdoubleclick-social-native-formats-and-more https://googledata.org/uncategorized/whats-on-neal-mohans-mind-for-thinkdoubleclick-social-native-formats-and-more/#comments Thu, 30 May 2013 17:29:00 +0000 https://googledata.org/?guid=31a165fadad784fe601bfd678fb33a0f

Ahead of our thinkDoubleClick digital advertising summit on June 4th, we caught up with Neal Mohan, Google’s Vice President of Display Advertising, to hear what’s on his mind heading into the conference.

The theme for thinkDoubleClick this year is “Connect & Accelerate.” Why did that resonate with you?
I get asked all the time why I'm so bullish about the future of digital media. It's a long answer, but if I had to boil it down, it comes down to two things. First, I think there’s a $200 billion opportunity as brand spend shifts online that I think will help grow the pie for everyone. Second, digital has an unparalleled ability to connect the things that will help marketers and publishers address that opportunity - their businesses, their partners and their customers. We'll be talking about this at the conference, as well as how technology can help accelerate our partners’ growth.

What discussions are you looking forward to at thinkDoubleClick?
I’m looking forward to some honest conversations about brand-building in today’s connected world, how marketers are re-thinking their marketing mix, and how publishers are embracing new models, like native formats.

We really hope that people walk away from this event with actionable insights from our fantastic lineup of speakers featuring Coca Cola’s Wendy Clark, Omnicom Digital’s Jonathan Nelson, and CBS Interactive’s Jim Lanzone.

Will there be any announcements?
I’m not going to give away too much, but I think what might surprise people is that we’ll be talking about social’s role in the customer journey, as well as the growing importance of native formats to our publisher partners at a level of detail we haven’t to date. I hope everyone tunes in next week to learn more.

thinkDoubleClick is being live-streamed publicly on June 4th from 9am - 12:30pm PDT. If you haven’t done so already, register now.

Posted by Yamini Gupta, Product Marketing Team
]]>

Ahead of our thinkDoubleClick digital advertising summit on June 4th, we caught up with Neal Mohan, Google’s Vice President of Display Advertising, to hear what’s on his mind heading into the conference.

The theme for thinkDoubleClick this year is “Connect & Accelerate.” Why did that resonate with you?
I get asked all the time why I'm so bullish about the future of digital media. It's a long answer, but if I had to boil it down, it comes down to two things. First, I think there’s a $200 billion opportunity as brand spend shifts online that I think will help grow the pie for everyone. Second, digital has an unparalleled ability to connect the things that will help marketers and publishers address that opportunity - their businesses, their partners and their customers. We'll be talking about this at the conference, as well as how technology can help accelerate our partners’ growth.

What discussions are you looking forward to at thinkDoubleClick?
I’m looking forward to some honest conversations about brand-building in today’s connected world, how marketers are re-thinking their marketing mix, and how publishers are embracing new models, like native formats.

We really hope that people walk away from this event with actionable insights from our fantastic lineup of speakers featuring Coca Cola’s Wendy Clark, Omnicom Digital’s Jonathan Nelson, and CBS Interactive’s Jim Lanzone.

Will there be any announcements?
I’m not going to give away too much, but I think what might surprise people is that we’ll be talking about social’s role in the customer journey, as well as the growing importance of native formats to our publisher partners at a level of detail we haven’t to date. I hope everyone tunes in next week to learn more.

thinkDoubleClick is being live-streamed publicly on June 4th from 9am - 12:30pm PDT. If you haven’t done so already, register now.

Posted by Yamini Gupta, Product Marketing Team
]]> https://googledata.org/uncategorized/whats-on-neal-mohans-mind-for-thinkdoubleclick-social-native-formats-and-more/feed/ 0 Explore the Future of Digital Marketing with Google and Industry Executives on June 4th https://googledata.org/uncategorized/explore-the-future-of-digital-marketing-with-google-and-industry-executives-on-june-4th-3/?utm_source=rss&utm_medium=rss&utm_campaign=explore-the-future-of-digital-marketing-with-google-and-industry-executives-on-june-4th-3 https://googledata.org/uncategorized/explore-the-future-of-digital-marketing-with-google-and-industry-executives-on-june-4th-3/#comments Tue, 21 May 2013 16:57:00 +0000 https://googledata.org/?guid=a99435dd28860e62e5da69b83796844f On Tuesday, June 4th we’ll host our annual digital leadership summit, thinkDoubleClick, with provocative conversations about the future of digital marketing and media, and you’re invited to join via live stream by registering here!


Hear executives from advertising, agencies and publishers discuss some of the big questions in digital such as:
  • How do creatives leverage, but not be overwhelmed by, technology to deliver next-generation consumer experiences? 
  • What unique experiences are publishers developing that add value to consumers and advertisers alike? 
  • How do CMOs best use social with other marketing channels to build strong brands? 
The full agenda for the thinkDoubleClick event is listed below. You can join in the conversation on June 4 by using the #thinkDCLK hash and commenting during the live stream at www.youtube.com/doubleclick.

Register here for the thinkDoubleClick summit.

June 4, 2013, 9 am - 12:15 PDT

9:00 - 9:30 amConnecting Digital, Accelerating Growth
Neal Mohan, VP Display Advertising, Google
9:30 - 10:00 amThe Coca-Cola Company's Liquid & Linked Marketing: How a 127-year-old company is pivoting for success in a real-time, socially-connected world
The Coca-Cola Company sells over 500 brands in 207 countries, with over 700,000 System associates and 1.8B+ servings of their beverages everyday. Hear insights and lessons learned on how the world's most valuable brand is remaining relevant by becoming more connected, transparent and nimble in real-time.

Wendy Clark, Senior Vice President, Integrated Marketing Communications and Capabilities, Coca-Cola
10:00 - 10:35 amAdvertisers Must be Inventors
This year, Volkswagen and Deutsch LA partnered with Google to work on a briefto re-imagine how to build a stronger, bigger community around its brand. In today’s connected world, telling stories alone isn’t enough; we need to create tangible value and utility to bring the brand’s promise to life. In this session the creative team from Deutsch LA will be talking about the process for developing more rewarding and shareable experience.

Winston Binch, Partner/Chief, Digital Creative Officer, Deutsch LA
David Kim, Group Creative Director, Deutsch LA
10:35 - 11:15 amTime to Rethink the Marketing Mix?
Emerging trends in digital marketing -- including new ad formats, the rise of social media, and proliferation of channels -- are creating new challenges and opportunities for brand marketers. What are the key trends marketers should be concerned about -- and how should they respond? AdAge deputy editor Michael Learmonth poses the hard questions in an executive dialogue on what’s next for brand marketing.

Fireside chat with:
Michael Learmonth, Deputy Managing Editor, Advertising Age
Lorraine Twohill, VP, Global Marketing, Google
Jonathan Nelson, CEO, Omnicom Digital
11:15 am -
12: 15 pm		New and Native: Extending the Conversation
Technology has had a profound impact on the media industry. This disruption, though, has brought along significant opportunities for creative publishers to thrive. In this session we’re bringing in three executives to show how they’ve leveraged the digital revolution to deliver more engaging content and differentiated solutions to advertisers.

Randall Rothenberg, President & CEO, Interactive Advertising Bureau (provocateur)
Jim Lanzone, President, CBS Interactive
Peter Horan, President & Chief Operating Officer, Answers
Meredith Kopit Levien, Group Publisher & Chief Revenue Officer, Forbes Media

We look forward to seeing you on June 4th at thinkDoubleClick.

Posted by Scott Brown, Product Marketing team
]]> On Tuesday, June 4th we’ll host our annual digital leadership summit, thinkDoubleClick, with provocative conversations about the future of digital marketing and media, and you’re invited to join via live stream by registering here!


Hear executives from advertising, agencies and publishers discuss some of the big questions in digital such as:
  • How do creatives leverage, but not be overwhelmed by, technology to deliver next-generation consumer experiences? 
  • What unique experiences are publishers developing that add value to consumers and advertisers alike? 
  • How do CMOs best use social with other marketing channels to build strong brands? 
The full agenda for the thinkDoubleClick event is listed below. You can join in the conversation on June 4 by using the #thinkDCLK hash and commenting during the live stream at www.youtube.com/doubleclick.

Register here for the thinkDoubleClick summit.

June 4, 2013, 9 am - 12:15 PDT

9:00 - 9:30 amConnecting Digital, Accelerating Growth
Neal Mohan, VP Display Advertising, Google
9:30 - 10:00 amThe Coca-Cola Company's Liquid & Linked Marketing: How a 127-year-old company is pivoting for success in a real-time, socially-connected world
The Coca-Cola Company sells over 500 brands in 207 countries, with over 700,000 System associates and 1.8B+ servings of their beverages everyday. Hear insights and lessons learned on how the world's most valuable brand is remaining relevant by becoming more connected, transparent and nimble in real-time.

Wendy Clark, Senior Vice President, Integrated Marketing Communications and Capabilities, Coca-Cola
10:00 - 10:35 amAdvertisers Must be Inventors
This year, Volkswagen and Deutsch LA partnered with Google to work on a briefto re-imagine how to build a stronger, bigger community around its brand. In today’s connected world, telling stories alone isn’t enough; we need to create tangible value and utility to bring the brand’s promise to life. In this session the creative team from Deutsch LA will be talking about the process for developing more rewarding and shareable experience.

Winston Binch, Partner/Chief, Digital Creative Officer, Deutsch LA
David Kim, Group Creative Director, Deutsch LA
10:35 - 11:15 amTime to Rethink the Marketing Mix?
Emerging trends in digital marketing -- including new ad formats, the rise of social media, and proliferation of channels -- are creating new challenges and opportunities for brand marketers. What are the key trends marketers should be concerned about -- and how should they respond? AdAge deputy editor Michael Learmonth poses the hard questions in an executive dialogue on what’s next for brand marketing.

Fireside chat with:
Michael Learmonth, Deputy Managing Editor, Advertising Age
Lorraine Twohill, VP, Global Marketing, Google
Jonathan Nelson, CEO, Omnicom Digital
11:15 am -
12: 15 pm		New and Native: Extending the Conversation
Technology has had a profound impact on the media industry. This disruption, though, has brought along significant opportunities for creative publishers to thrive. In this session we’re bringing in three executives to show how they’ve leveraged the digital revolution to deliver more engaging content and differentiated solutions to advertisers.

Randall Rothenberg, President & CEO, Interactive Advertising Bureau (provocateur)
Jim Lanzone, President, CBS Interactive
Peter Horan, President & Chief Operating Officer, Answers
Meredith Kopit Levien, Group Publisher & Chief Revenue Officer, Forbes Media

We look forward to seeing you on June 4th at thinkDoubleClick.

Posted by Scott Brown, Product Marketing team
]]> https://googledata.org/uncategorized/explore-the-future-of-digital-marketing-with-google-and-industry-executives-on-june-4th-3/feed/ 0 Starting at 11AM PT/ 2PM ET: Video Everywhere. What’s the Opportunity? https://googledata.org/uncategorized/starting-at-11am-pt-2pm-et-video-everywhere-whats-the-opportunity/?utm_source=rss&utm_medium=rss&utm_campaign=starting-at-11am-pt-2pm-et-video-everywhere-whats-the-opportunity https://googledata.org/uncategorized/starting-at-11am-pt-2pm-et-video-everywhere-whats-the-opportunity/#comments Thu, 16 May 2013 17:49:00 +0000 https://googledata.org/?guid=b8bc7d11b0cbb8d0a4e8b95f3277cdc0 As part of our "Video in the Future" content series, today we speak with IAB's Head of Brand Initiatives, Peter Minnium, and The AOL On Network's Senior Vice President of Video, Ran Harnevo, about the challenges and opportunities of Video Everywhere.

Watch the conversation live below. If you'd like to leave questions and comments for the speakers, please log into your Google+ account, and leave them in the comment box for the hangout on the thinkwithGoogle +page.


Posted by Yamini Gupta, Product Marketing Team]]> https://googledata.org/uncategorized/starting-at-11am-pt-2pm-et-video-everywhere-whats-the-opportunity/feed/ 0 Video Everywhere: What’s the Opportunity? https://googledata.org/uncategorized/video-everywhere-whats-the-opportunity/?utm_source=rss&utm_medium=rss&utm_campaign=video-everywhere-whats-the-opportunity https://googledata.org/uncategorized/video-everywhere-whats-the-opportunity/#comments Mon, 13 May 2013 14:43:00 +0000 https://googledata.org/?guid=6e96aec50707713098e20afeaa4e55cc Join us on Thursday, May 16th at 2:00PM ET/ 11:00AM PT to hear Ran Harnevo, Senior Vice President of Video for The AOL On Network, talk about the opportunities and challenges of video everywhere, with Peter Minnium, IAB's Head of Brand Initiatives. Sign up here!

In the last Hangout in our series "Video in the Future", IAB's VP of Ad Technology, Steve Sullivan, discussed the value of programmatic video with TubeMogul's Chief Strategy Officer, Jason Lopatecki, and Silver Chalice's Executive Vice President & General Manager, Rich Routman. Brands and publishers are acknowledging that programmatic video has a place in today's media plans, and provided perspectives on how the space is evolving. They touched on how fast online video is growing and what programmatic buying will mean for transparency, effectiveness, and the reduction of waste.






Posted by Jonathan Arp and Yamini Gupta, Product Marketing Team
]]> https://googledata.org/uncategorized/video-everywhere-whats-the-opportunity/feed/ 0 Explore the future of digital marketing at thinkDoubleClick, June 4th https://googledata.org/uncategorized/explore-the-future-of-digital-marketing-at-thinkdoubleclick-june-4th-2/?utm_source=rss&utm_medium=rss&utm_campaign=explore-the-future-of-digital-marketing-at-thinkdoubleclick-june-4th-2 https://googledata.org/uncategorized/explore-the-future-of-digital-marketing-at-thinkdoubleclick-june-4th-2/#comments Thu, 09 May 2013 12:00:00 +0000 https://googledata.org/?guid=3a270fc5d1e7f35f0ba3bcf92fe240fa What’s the future of digital media and marketing? How are CMOs from some of the largest consumer companies thinking about leveraging digital to reach and engage audiences? What marketing channels are proving most effective in building brands - paid, owned or earned? In a world of rapidly shifting consumer expectations, how will media companies continue to differentiate themselves?

These are some of the questions senior executives from the digital advertising ecosystem will address at thinkDoubleClick, Google’s annual executive discussion on the state of digital.

Register now to join the event livestream on June 4th, 9:00 AM - Noon Pacific. Participate in the conversation, ask speakers and panelists your questions with #thinkDCLK.
thinkDoubleClick 2013 speakers include:
We look forward to seeing you on June 4th!

Missed last year’s highlights? It’s not too late to catch up.

Posted by Yamini Gupta, Product Marketing Team
]]> What’s the future of digital media and marketing? How are CMOs from some of the largest consumer companies thinking about leveraging digital to reach and engage audiences? What marketing channels are proving most effective in building brands - paid, owned or earned? In a world of rapidly shifting consumer expectations, how will media companies continue to differentiate themselves?

These are some of the questions senior executives from the digital advertising ecosystem will address at thinkDoubleClick, Google’s annual executive discussion on the state of digital.

Register now to join the event livestream on June 4th, 9:00 AM - Noon Pacific. Participate in the conversation, ask speakers and panelists your questions with #thinkDCLK.
thinkDoubleClick 2013 speakers include:
We look forward to seeing you on June 4th!

Missed last year’s highlights? It’s not too late to catch up.

Posted by Yamini Gupta, Product Marketing Team
]]> https://googledata.org/uncategorized/explore-the-future-of-digital-marketing-at-thinkdoubleclick-june-4th-2/feed/ 0 Video in the Future: Is there any value in programmatic video? https://googledata.org/google-doubleclick/video-in-the-future-is-there-any-value-in-programmatic-video/?utm_source=rss&utm_medium=rss&utm_campaign=video-in-the-future-is-there-any-value-in-programmatic-video https://googledata.org/google-doubleclick/video-in-the-future-is-there-any-value-in-programmatic-video/#comments Wed, 17 Apr 2013 16:09:00 +0000 https://googledata.org/?guid=30c00c9a1fafbe5d5da537a8f169b2f9 Over the last few months, we've hosted industry thought leaders like Digitas' Joel Aranson, CBS Interactive's David Chiang, The Weather Company's Curt Hecht over Hangouts to talk about 'Programmatic in the Future'.

This month, we shift gears to focus on 'Video in the Future'. Our first conversation kicks off with IAB's VP of Ad Technology, Steve Sullivan, leading a discussion on the value of programmatic video with TubeMogul's Chief Strategy Officer, Jason Lopatecki, and Silver Chalice's Executive Vice President & General Manager, Rich Routman.

Join the conversation live tomorrow, Thursday April 18th, at 1:30ET/ 10:30 PT. Login with your Google+ or Gmail account and look for the hangout in the thinkwithGoogle +page. Comments and questions are welcome.

Posted by Yamini Gupta, Product Marketing Team]]> https://googledata.org/google-doubleclick/video-in-the-future-is-there-any-value-in-programmatic-video/feed/ 0 Programmatic in the Future: Will it be safe for brands? MAP’s Michael Brunick, Media6Degrees’ Andrew Pancer and Digiday’s Brian Morrissey weigh in https://googledata.org/google-doubleclick/programmatic-in-the-future-will-it-be-safe-for-brands-maps-michael-brunick-media6degrees-andrew-pancer-and-digidays-brian-morrissey-weigh-in-2/?utm_source=rss&utm_medium=rss&utm_campaign=programmatic-in-the-future-will-it-be-safe-for-brands-maps-michael-brunick-media6degrees-andrew-pancer-and-digidays-brian-morrissey-weigh-in-2 https://googledata.org/google-doubleclick/programmatic-in-the-future-will-it-be-safe-for-brands-maps-michael-brunick-media6degrees-andrew-pancer-and-digidays-brian-morrissey-weigh-in-2/#comments Tue, 02 Apr 2013 13:00:00 +0000 https://googledata.org/?guid=a731c3f0453fdde61dcfc54a97bf2ec6 In the last hangout in our series "Programmatic in the Future," Mediabrands Audience Platform's VP of Strategic Solutions, Michael Brunick, Media6Degrees' Chief Operating Officer, Andrew Pancer and Digiday's Editor-in-Chief Brian Morrissey debated whether programmatic can be safe for brands.

Here's a snapshot of the conversation:


Or you could watch the hangout:



For those of you joining us at the AdExchanger Programmatic IO conference in San Francisco on April 8th, we'll be continuing the discussion on stage with Sean Downey, Google's Managing Director of Media & Platforms. See you there!

Posted by Yamini Gupta, Product Marketing Team
]]> https://googledata.org/google-doubleclick/programmatic-in-the-future-will-it-be-safe-for-brands-maps-michael-brunick-media6degrees-andrew-pancer-and-digidays-brian-morrissey-weigh-in-2/feed/ 0 Programmatic in the Future: Digiday’s Brian Morrissey interviews Media6Degrees’ Andrew Pancer & Mediabrands Audience Platform’s Michael Brunick https://googledata.org/google-doubleclick/programmatic-in-the-future-digidays-brian-morrissey-interviews-media6degrees-andrew-pancer-mediabrands-audience-platforms-michael-brunick/?utm_source=rss&utm_medium=rss&utm_campaign=programmatic-in-the-future-digidays-brian-morrissey-interviews-media6degrees-andrew-pancer-mediabrands-audience-platforms-michael-brunick https://googledata.org/google-doubleclick/programmatic-in-the-future-digidays-brian-morrissey-interviews-media6degrees-andrew-pancer-mediabrands-audience-platforms-michael-brunick/#comments Thu, 21 Mar 2013 15:48:00 +0000 https://googledata.org/?guid=0dc359f7a36df87e487b1609f8c74b7d Is programmatic safe for brands? Join us tomorrow, Friday, 3/22 at 1:30 ET/10:30 PT as Digiday's Brian Morrissey seeks the answer to this question in a conversation with Media6Degrees' Chief Operating Officer, Andrew Pancer, and Michael Brunick, Mediabrands Audience Platform's VP of Strategic Solutions.

To tune in, log into your Google+ account and look for the Hangout on Air in the Think with Google +page stream. Hit play! Comments and questions are welcome.

Missed the other conversations in the 'Programmatic in the Future' series?
Find them at: http://www.youtube.com/DoubleClick

Posted by Yamini Gupta, Product Marketing Team]]> https://googledata.org/google-doubleclick/programmatic-in-the-future-digidays-brian-morrissey-interviews-media6degrees-andrew-pancer-mediabrands-audience-platforms-michael-brunick/feed/ 0 [Update] Programmatic in the future: Are programmatic channels safe for brands? https://googledata.org/google-doubleclick/update-programmatic-in-the-future-are-programmatic-channels-safe-for-brands/?utm_source=rss&utm_medium=rss&utm_campaign=update-programmatic-in-the-future-are-programmatic-channels-safe-for-brands https://googledata.org/google-doubleclick/update-programmatic-in-the-future-are-programmatic-channels-safe-for-brands/#comments Tue, 05 Mar 2013 17:14:00 +0000 https://googledata.org/?guid=f2e8b4eb81cc9c7eb57e51a6c360d55f
Update: Due to unexpected circumstances, this hangout has been canceled on Thursday, March 7. Stay tuned for more information when it is rescheduled.

This will be the discussion in our next installment of "Programmatic in the future". Join us on Thursday, 3/7 at 1:30 ET/10:30 PT as Digiday's Editor-in-Chief Brian Morrissey, interviews Penry Price, President, Media6Degrees, and Nate Stricker, VP, Group Account Director for Digital at Initiative.

In case you missed our last conversation with Mike Finnegan, Xaxis' VP of Product Development, here's a snapshot:


Or you could watch the video:



Posted by Yamini Gupta, Product Marketing Team


]]> https://googledata.org/google-doubleclick/update-programmatic-in-the-future-are-programmatic-channels-safe-for-brands/feed/ 0 Programmatic in the Future: A Q&A with Mike Finnegan, Director of Product Development, Xaxis https://googledata.org/google-doubleclick/programmatic-in-the-future-a-qa-with-mike-finnegan-director-of-product-development-xaxis/?utm_source=rss&utm_medium=rss&utm_campaign=programmatic-in-the-future-a-qa-with-mike-finnegan-director-of-product-development-xaxis https://googledata.org/google-doubleclick/programmatic-in-the-future-a-qa-with-mike-finnegan-director-of-product-development-xaxis/#comments Tue, 12 Feb 2013 18:00:00 +0000 https://googledata.org/?guid=6ebdc17f326aa14fa0ed7e39aa147370 We hope you've been following our series "Programmatic in the Future", featuring conversations with publishers, advertisers and Google's product development team, on how programmatic technologies are going to evolve.

Join us on Thursday, 2/21 at 1:30 ET/10:30 PT, as we speak with Mike Finnegan, Director of Product Development at Xaxis, on how WPP's largest audience buying company is leveraging programmatic channels to meet brand demand.

In case you missed our last edition with IAB's VP of Ad Technology, Steve Sullivan, and Scott Spencer, Google's Director of Product Management for DoubleClick Ad Exchange, here's a snapshot:


Or you could watch the video:



Posted by Yamini Gupta, Product Marketing Team]]> https://googledata.org/google-doubleclick/programmatic-in-the-future-a-qa-with-mike-finnegan-director-of-product-development-xaxis/feed/ 0 Programmatic in the Future: What’s Google betting on? https://googledata.org/google-doubleclick/programmatic-in-the-future-whats-google-betting-on-2/?utm_source=rss&utm_medium=rss&utm_campaign=programmatic-in-the-future-whats-google-betting-on-2 https://googledata.org/google-doubleclick/programmatic-in-the-future-whats-google-betting-on-2/#comments Tue, 05 Feb 2013 17:15:00 +0000 https://googledata.org/?guid=78435dab73fb1965b6c17ca40d68d1cc In our next edition of Programmatic in the Future, join us on Thursday, February 7 at 1:30 PM ET/10:30 AM ET as Steve Sullivan, Vice President of Ad Technology at IAB speaks with Scott Spencer, Director of Product Management at Google, about why Google is investing in programmatic buying and selling technologies.  Log into your Google+ account and look for the Hangout on Air in the Think with Google +page stream. Hit the play button to tune in.

Previously, we spoke with Joel Aranson, Vice President of Media Operations & Technology and AOD Liaison for Digitas, and David Chiang, Vice President of Monetization at CBS Interactive on how they’re working together via programmatic channels. In case you missed it, this is what they had to say:



Or, you could watch the hangout:



Posted by Yamini Gupta, Product Marketing Team]]> In our next edition of Programmatic in the Future, join us on Thursday, February 7 at 1:30 PM ET/10:30 AM ET as Steve Sullivan, Vice President of Ad Technology at IAB speaks with Scott Spencer, Director of Product Management at Google, about why Google is investing in programmatic buying and selling technologies.  Log into your Google+ account and look for the Hangout on Air in the Think with Google +page stream. Hit the play button to tune in.

Previously, we spoke with Joel Aranson, Vice President of Media Operations & Technology and AOD Liaison for Digitas, and David Chiang, Vice President of Monetization at CBS Interactive on how they’re working together via programmatic channels. In case you missed it, this is what they had to say:



Or, you could watch the hangout:



Posted by Yamini Gupta, Product Marketing Team]]> https://googledata.org/google-doubleclick/programmatic-in-the-future-whats-google-betting-on-2/feed/ 0 Programmatic in the Future: How can advertisers and publishers work better together? https://googledata.org/google-doubleclick/programmatic-in-the-future-how-can-advertisers-and-publishers-work-better-together/?utm_source=rss&utm_medium=rss&utm_campaign=programmatic-in-the-future-how-can-advertisers-and-publishers-work-better-together https://googledata.org/google-doubleclick/programmatic-in-the-future-how-can-advertisers-and-publishers-work-better-together/#comments Wed, 23 Jan 2013 18:43:00 +0000 https://googledata.org/?guid=7b7034218f6223adb2b31318aa9e8a61 Join us tomorrow, 1/24 at 1:30ET/10:30PT for the third edition of our 'Programmatic in the future' series, as Joel Aranson, Vice President of Media Operations & Technology and AOD Liaison for Digitas, and David Chiang, Vice President of Monetization at CBS Interactive talk about the ways in which they’re leveraging programmatic channels to buy and sell inventory, the challenges that they face and what excites them about the future. Log into your Google+ account and look for the Hangout on Air in the Think with Google +page stream. Hit the play button to tune in.

In our last edition, Mario Diez, CEO at QuadrantONE spoke with David Hertog, Product Marketing Manager at Google, about the transformative effect programmatic technologies are having on the industry even though they are still in their infancy.

In case you missed it, here’s what he had to say:



Direct sales teams are here to stay
Mario debunked the myth that direct sales teams and media planning teams are going to be replaced by programmatic channels. He emphasized that programmatic channels eliminate some of the procedural inefficiencies of traditional buying channels but reiterated that it’s not “plug and play” and businesses will continue to be driven by human relationships. He encourages publishers to align their organizational structures to take advantage of this new trend and also learn from it.

Advertiser goals will inform how they buy inventory
Programmatic has given publishers tools to work with different buying entities and expand their capability to meet an advertiser’s different goals. For example, publishers can work with advertisers directly, developing custom solutions, to drive impact and engagement for them, or offer exchange based transactions to help them optimize their buys. “It’s not a one size fit all, any more”, says Mario and he encourages publishers to talk to their advertisers to understand their goals and propose solutions, accordingly.

Publishers need to invest in data infrastructure
Today, Mario says, “micro-markets” sit between publishers and advertisers and are monetized by “audience data, verification, and so forth”. Publishers are sitting on a gold mine of audience data that can now serve as another revenue channel for them beyond their media assets. It’s important for publishers to aggregate that data in meaningful ways to drive ROI for buyers and increase the value for their inventory.


Posted by Yamini Gupta, Product Marketing Team
]]> Join us tomorrow, 1/24 at 1:30ET/10:30PT for the third edition of our 'Programmatic in the future' series, as Joel Aranson, Vice President of Media Operations & Technology and AOD Liaison for Digitas, and David Chiang, Vice President of Monetization at CBS Interactive talk about the ways in which they’re leveraging programmatic channels to buy and sell inventory, the challenges that they face and what excites them about the future. Log into your Google+ account and look for the Hangout on Air in the Think with Google +page stream. Hit the play button to tune in.

In our last edition, Mario Diez, CEO at QuadrantONE spoke with David Hertog, Product Marketing Manager at Google, about the transformative effect programmatic technologies are having on the industry even though they are still in their infancy.

In case you missed it, here’s what he had to say:



Direct sales teams are here to stay
Mario debunked the myth that direct sales teams and media planning teams are going to be replaced by programmatic channels. He emphasized that programmatic channels eliminate some of the procedural inefficiencies of traditional buying channels but reiterated that it’s not “plug and play” and businesses will continue to be driven by human relationships. He encourages publishers to align their organizational structures to take advantage of this new trend and also learn from it.

Advertiser goals will inform how they buy inventory
Programmatic has given publishers tools to work with different buying entities and expand their capability to meet an advertiser’s different goals. For example, publishers can work with advertisers directly, developing custom solutions, to drive impact and engagement for them, or offer exchange based transactions to help them optimize their buys. “It’s not a one size fit all, any more”, says Mario and he encourages publishers to talk to their advertisers to understand their goals and propose solutions, accordingly.

Publishers need to invest in data infrastructure
Today, Mario says, “micro-markets” sit between publishers and advertisers and are monetized by “audience data, verification, and so forth”. Publishers are sitting on a gold mine of audience data that can now serve as another revenue channel for them beyond their media assets. It’s important for publishers to aggregate that data in meaningful ways to drive ROI for buyers and increase the value for their inventory.


Posted by Yamini Gupta, Product Marketing Team
]]> https://googledata.org/google-doubleclick/programmatic-in-the-future-how-can-advertisers-and-publishers-work-better-together/feed/ 0 Programmatic in the future: Publishers weigh in https://googledata.org/google-doubleclick/programmatic-in-the-future-publishers-weigh-in/?utm_source=rss&utm_medium=rss&utm_campaign=programmatic-in-the-future-publishers-weigh-in https://googledata.org/google-doubleclick/programmatic-in-the-future-publishers-weigh-in/#comments Wed, 05 Dec 2012 21:24:00 +0000 https://googledata.org/?guid=b23a8575ecf69c3acb5dff617166644e In our second edition of 'Programmatic in the future', join us tomorrow, 12/6 at 1:30ET/10:30PT as Mario Diez, CEO at Quadrant One, the industry’s premier private exchange marketplace, weighs in on what the potential of this technology is for publishers everywhere. Log into your Google+ account and look for the Hangout on Air in the Think with Google +page stream. Hit the play button to tune in.

Last week, Curt Hecht, Chief Revenue Officer at The Weather Company, shared his views on on the value of transacting through programmatic channels in a conversation with Rob Beeler, Content Czar at AdMonsters.

In case you missed it, here’s what he had to say:



Here are some of the key takeaways from that conversation:

Programmatic may be an enhanced bridge to additional transactions
The direct sales team works with marketers to identify the right balance between sponsorships and programmatic buys, based on the marketers’ objectives. Additional analysis around yield and commission structures also factor into this discussion.

Programmatic helps smooth sales transactions
Setting up additional channels to transact with marketers has enabled The Weather Company smooth out the sales cycle. While a lot of inventory may be directly sold, in the face of a storm, programmatic technologies allow The Weather Company to fill inventory at times of unprecedented demand.

People are important for success
Curt reiterated several times, the importance of people in designing solutions and products that help meet marketers’ needs. His ad operations team is also critical for yield management, optimizing campaigns and ensuring they meet revenue goals.

Data is at the epicenter of success for publishers at scale
Curt says that publishers need to understand their data and the yield they can get from it. They should then analyze what technology can help them unlock the value of that data.

Posted by Yamini Gupta, Product Marketing Team]]> In our second edition of 'Programmatic in the future', join us tomorrow, 12/6 at 1:30ET/10:30PT as Mario Diez, CEO at Quadrant One, the industry’s premier private exchange marketplace, weighs in on what the potential of this technology is for publishers everywhere. Log into your Google+ account and look for the Hangout on Air in the Think with Google +page stream. Hit the play button to tune in.

Last week, Curt Hecht, Chief Revenue Officer at The Weather Company, shared his views on on the value of transacting through programmatic channels in a conversation with Rob Beeler, Content Czar at AdMonsters.

In case you missed it, here’s what he had to say:



Here are some of the key takeaways from that conversation:

Programmatic may be an enhanced bridge to additional transactions
The direct sales team works with marketers to identify the right balance between sponsorships and programmatic buys, based on the marketers’ objectives. Additional analysis around yield and commission structures also factor into this discussion.

Programmatic helps smooth sales transactions
Setting up additional channels to transact with marketers has enabled The Weather Company smooth out the sales cycle. While a lot of inventory may be directly sold, in the face of a storm, programmatic technologies allow The Weather Company to fill inventory at times of unprecedented demand.

People are important for success
Curt reiterated several times, the importance of people in designing solutions and products that help meet marketers’ needs. His ad operations team is also critical for yield management, optimizing campaigns and ensuring they meet revenue goals.

Data is at the epicenter of success for publishers at scale
Curt says that publishers need to understand their data and the yield they can get from it. They should then analyze what technology can help them unlock the value of that data.

Posted by Yamini Gupta, Product Marketing Team]]> https://googledata.org/google-doubleclick/programmatic-in-the-future-publishers-weigh-in/feed/ 0 Programmatic in the future: What does the publisher’s crystal ball say? https://googledata.org/google-doubleclick/programmatic-in-the-future-what-does-the-publishers-crystal-ball-say/?utm_source=rss&utm_medium=rss&utm_campaign=programmatic-in-the-future-what-does-the-publishers-crystal-ball-say https://googledata.org/google-doubleclick/programmatic-in-the-future-what-does-the-publishers-crystal-ball-say/#comments Wed, 28 Nov 2012 18:29:00 +0000 https://googledata.org/?guid=f92b3e5fe3854fe1ecb4e18e269efb59 A recent study by eMarketer estimates that more than 25% of US digital display dollars will come through real-time bidding (RTB) by 2016. As brand dollars move to this channel, publishers are left to answer a few key questions.

Over the next few weeks, join us as ad tech experts and leaders in the online publishing business share their views on programmatic buying and its implications for publishers everywhere.

Log in with your Google+ account and tune into the Think with Google +page at 1:30 PM ET tomorrow, November 29. Rob Beeler, VP - Content & Media at AdMonsters, will interview Curt Hecht, Chief Revenue Officer, The Weather Company, about the future of this technology.

Posted by Yamini Gupta, Product Marketing Team]]> https://googledata.org/google-doubleclick/programmatic-in-the-future-what-does-the-publishers-crystal-ball-say/feed/ 0 Sell more on more screens with DFP https://googledata.org/google-doubleclick/sell-more-on-more-screens-with-dfp/?utm_source=rss&utm_medium=rss&utm_campaign=sell-more-on-more-screens-with-dfp https://googledata.org/google-doubleclick/sell-more-on-more-screens-with-dfp/#comments Wed, 07 Nov 2012 17:56:00 +0000 https://googledata.org/?guid=8a6fe8887da4cf9f6202b6a287c76e2a More and more of us are using using two screens at once to interact with media these days: for instance searching the internet from a smartphone while watching TV. A recent study conducted by Ispos and Sterling (and sponsored by Google) found that a whopping 90% of our daily media consumption is now done on 4 screens: smartphones, laptops, tablets and televisions.

DoubleClick for Publishers was built with this multi-screen challenge in mind. To better deliver an advertiser’s campaigns, we integrated mobile and video in the same ad server and same user interface. You only deal with one ad server for all formats: desktop, mobile and video. You get one view of all your inventory and one view of your audience, so it's easier than ever to respond to advertiser requests and deliver engaging campaigns across all screens and formats.

Says, Tutuwa Ahwoi, ad operations manager at National Public Media, “One of the greatest benefits of DFP has been consolidation. It’s great to be able to serve mobile, video and display from the same platform. That’s helped us spend less time managing different systems and trying to get avails for our proposals, and helped us get forecasting right and respond with proposals to agencies quicker and faster.”

Better Mobile
DFP Mobile is integrated seamlessly with DoubleClick for Publishers. You can now manage all your ad inventory with one view and one workflow. Features like data transfer, audience targeting, delivery, creative rotation, and frequency capping are all in the same UI. Try using DFP’s powerful forecasting and reporting engine to uncover new mobile sales opportunities. And with the Octagon SDK, your mobile apps can access the extra advertiser demand from Google’s AdMob network.

Better Video
DFP Video gives publishers a powerful platform to manage their user’s video ad experience as they move across screens. By integrating with your video Content Management System (CMS), DFP Video can have full awareness of all your video inventory, so you can package, forecast, sell and report on any combination of data. We’ve extended better controls to DFP Video like competitive exclusions and frequency capping to the stream, pod and content level so you can control your video ad load and sell your inventory in a similar way to TV. Utilizing Google’s resources publishers can access additional demand from AdWords for Video buyers, provide a better user experience with the TrueViewTM ad format, and automatically transcode your videos, using YouTube technology, to ensure videos are delivered in the right format and bitrate regardless of the screen size or connection speed of a device.

Alex Boyce, the GM of Digital says the features have delivered a “significant improvement” over The Hollywood Reporter’s previous ad management solutions and processes. “DFP Video is clearly going to make a significant impact to our overall video advertising revenue by providing a greater level of flexibility and staging efficiency.” After switching to DFP Video, The Hollywood Reporter’s has seen great results with overall video ad operations efficiency improved 25%.

Tomorrow, we'll focus on ad ops -- and how DFP can ease the load. See you then.
Posted by Rany Ng and Marcel Gordon, Product Management Team]]> https://googledata.org/google-doubleclick/sell-more-on-more-screens-with-dfp/feed/ 0 Optimizing performance with DFP https://googledata.org/google-doubleclick/optimizing-performance-with-dfp/?utm_source=rss&utm_medium=rss&utm_campaign=optimizing-performance-with-dfp https://googledata.org/google-doubleclick/optimizing-performance-with-dfp/#comments Tue, 06 Nov 2012 21:49:00 +0000 https://googledata.org/?guid=9ce382f97b3d97816024fc9c37438899 Advertisers demand performance from their online ads, whether it comes in the form of generating a more qualified lead or building higher brand awareness. But it can be hard for publishers to deliver better performance manually - especially when you factor in millions of impressions delivered across multiple platforms, formats and devices.

Today’s DFP is helping publishers meet advertiser needs with tools and features that help optimize inventory better than ever, and report on how you’re doing faster.

The result? Happier advertisers, say many of the publishers we spoke to.



“It’s a significant improvement. And our advertisers are happy about it,” says Dmitri Kazanski, Director of Ad Ops for Manta.com. “The switch to DFP has had a positive influence on our sales relationships with advertisers,” echoes Thomas Goldmann, online sales director at German publisher Heise Online.

DFP Optimization: automatically improving campaign performance
In an ideal world, campaigns would self-optimize. That idea was our guide in creating DFP Optimization, an add-on to the core DFP Premium platform.

A more powerful tool than DART Adapt, DFP Optimization leverages Google’s infrastructure and processing capabilities to automatically deliver the best ad, to the best user, at the best time. The system uses advanced modeling and pattern recognition, and harnesses the power of AdWords machine learning and AdSense contextual matching, to deliver ads to users who are more likely to respond to them. “Optimization allows better use of our premium inventory and increases the quality we can make available to our customers,” says Thomas Goldmann from Heise Online.

This drives better campaign performance across desktop, mobile and video, delighting advertisers. How much better? Heise Online saw a 52% improvement in average daily performance of optimized ad campaigns, and Manta.com realized a 70% to 90% lift.

Faster reporting = more timely optimization
Another feature of DFP that’s making publishers and advertisers happy is our faster reporting. DFP now makes performance data available 20-30 minutes after ad delivery (compared with 24 hours on DART). Data is shown in easy-to-interpret charts and graphs, so ad ops teams can flag issues, optimize on the fly and make quicker pacing and delivery decisions.

“I can optimize with data from 20 minutes ago instead of from yesterday," says Kirsten Hardy, ad operations manager for Inside Out Media. That speed improves client relationships, says Erin Pettigrew, Gawker Media’s head of ad operations: “Being able to confirm correct delivery for a client just hours after launch has given much needed confidence to our sales and account teams”.

Tune in tomorrow to see how DFP equips you sell more effectively and meet advertiser demands across platforms and formats.

Posted by Max Loubser, Product Management Team]]> https://googledata.org/google-doubleclick/optimizing-performance-with-dfp/feed/ 0 Repost: Publishers are succeeding on DFP https://googledata.org/google-doubleclick/repost-publishers-are-succeeding-on-dfp/?utm_source=rss&utm_medium=rss&utm_campaign=repost-publishers-are-succeeding-on-dfp https://googledata.org/google-doubleclick/repost-publishers-are-succeeding-on-dfp/#comments Mon, 29 Oct 2012 16:29:00 +0000 https://googledata.org/?guid=2add6d17c2ece8467bd361dc7c659d01 We hope everyone in the North East is safe and dry and on the way to recovering from Hurricane Sandy. Last week we made this blog post to kick off a week of highlights from our partners, but in the wake of the storm we took a pause. Now that we’re getting back on our feet, we want to share some stories from publishers who have successfully upgraded to DoubleClick for Publishers (DFP).

We announced DFP two years ago with the goal of helping publishers open doors to new revenue. Since then, thousands of our smaller publishers have switched to DFP for Small Business and hundreds of our largest partners to DFP Premium. And we’re happy to say that it’s working.

DFP now runs billions and billions of ad impressions a day across tens of thousands of publisher sites, from niche blogs to the largest names on the web. Desktop, mobile and video ad serving is handled on a unified platform giving publishers a single view of their business and allowing them to quickly respond as users shift to multi-screen consumption. We integrated proprietary Google technology like our machine learning and 10+ years of AdWords research to match the right ad to the right user at the right time and our data centers for lower latency. It all works together to help our customers save time, get a more holistic view of their business and find and capture new revenue opportunities.

Over the past year, we’ve heard a lot of great stories from publishers who’ve upgraded to DFP. And this week on the blog we’ll be sharing some of them. We'll get their take on the DFP features they like the most - features like the improved UI, DFP Optimization, DFP Mobile and DFP Video - and hear from them about how DFP has helped their business grow.

In the meantime, we’ll keep innovating our product and listening to your feedback- and we can’t wait to see what else our publishers are able to accomplish with DFP.

Posted by Brian Adams and Josh Cohen, Product Management Team
]]> https://googledata.org/google-doubleclick/repost-publishers-are-succeeding-on-dfp/feed/ 0 PubTalk: Gawker Media focuses on business optimizations with efficiency gains from upgrade to DFP https://googledata.org/google-doubleclick/pubtalk-gawker-media-focuses-on-business-optimizations-with-efficiency-gains-from-upgrade-to-dfp/?utm_source=rss&utm_medium=rss&utm_campaign=pubtalk-gawker-media-focuses-on-business-optimizations-with-efficiency-gains-from-upgrade-to-dfp https://googledata.org/google-doubleclick/pubtalk-gawker-media-focuses-on-business-optimizations-with-efficiency-gains-from-upgrade-to-dfp/#comments Thu, 11 Oct 2012 18:17:00 +0000 https://googledata.org/?guid=563629d7ffdce676d61813123f69e932
Publisher of popular titles like Gawker, Gizmodo and Lifehacker, Gawker Media delivers two billion ad impressions monthly to tens of millions of readers across its eight different properties. Managing ad operations at this scale efficiently is a challenging task. In an effort to increase operational efficiency, Erin Pettigrew, Gawker Media’s head of ad operations, upgraded to the new DoubleClick for Publishers (DFP) platform from DART for Publishers. We recently caught up with Erin on how the team is faring following the move.

Operational efficiency increased an estimated 15%
DFP’s intuitive interface and streamlined workflows have allowed Erin’s team to operate more efficiently by approximately 15%. “With more efficient trafficking, we’re booking more revenue in our system than ever before. And fewer screens and simpler processes means we have a much happier traffic team,” says Erin.

Real-time response to client needs
DFP makes performance data available within 20 - 30 minutes of a campaign delivering (compared with 24 hours on DART). As a result, Gawker Media has been able to monitor and optimize campaign performance and handle client demands in real-time. “Being able to confirm correct delivery for a client just hours after launch has given much needed confidence to our sales and account teams,” says Erin. Furthermore, with access to the DFP interface from mobile devices and browsers, the team can respond to customer requests for campaign changes at any moment, from anywhere.

Increased focus on business optimizations
With DFP’s efficiency-driving features, Erin and her team dedicate more resources towards growing Gawker Media. As she sums up, “With the time that DFP saves, we can focus on other priorities - optimization, troubleshooting and improving client relationships - that help further build our business”.

Read Gawker Media’s full story here.

This post is part of the PubTalk series of conversations with publishers

Posted by Yamini Gupta, Product Marketing Manager]]> https://googledata.org/google-doubleclick/pubtalk-gawker-media-focuses-on-business-optimizations-with-efficiency-gains-from-upgrade-to-dfp/feed/ 0 Answering to our users – delivering on commitments https://googledata.org/google-doubleclick/answering-to-our-users-delivering-on-commitments/?utm_source=rss&utm_medium=rss&utm_campaign=answering-to-our-users-delivering-on-commitments https://googledata.org/google-doubleclick/answering-to-our-users-delivering-on-commitments/#comments Wed, 16 May 2012 14:53:00 +0000 https://googledata.org/?guid=b1c5fce2f39ae4d3347d0e3cf922db36 predictions, all focused on answering one central question: how can we put the user at the center of all that we do? One year later, I think it’s time for a progress report - to hold ourselves accountable and see how far we’ve come. I presented an update on some of my predictions earlier today at Digital Media Summit, hosted by Luma Partners:

Prediction: People will have a direct say in 25% of the ads they see:
Update: We’ve seen choice friendly formats take off across the industry. In our own network, engaged views of TrueView skippable ads grew 4x last year. Going beyond ads, we rolled out paywall alternative Google Consumer Surveys, which has already shown more than 300 million surveys, with an average publisher RPM of $12. Given all the innovation, I actually think we aimed too low and that consumers will have a say in well over half of the ads they see.

Prediction: Engagement rates across all display ads will increase 50%
Update: This increase in engagement will be driven by two factors: relevance and creativity. While technological innovations continue to improve relevance, we believe rich media will be the key to unlocking the creative potential of digital advertising. According to Nielsen AdRelevance, rich media impressions almost doubled in 2011. We’re committed to helping creative agencies scale and optimize rich media ads with templatized ad units in the latest version of DoubleClick Studio.

Prediction: 35% of campaigns will use metrics beyond clicks and conversions
Update: As we move to a model that seeks to drive engagement versus just clicks, we need new measures of success. We’re working with the industry-wide “Making Measurement Make Sense” (3MS) initiative to establish new standards for brand advertisers to measure reach and engagement. And just last month, we launched the Brand Activate Initiative with several pilots for new metrics — Active View, which shows brands whether their ad has been seen; and Active GRP, the digital counterpart to the gross rating point. We’ve already received interest from dozens of major brands.

As an industry, we’ve made plenty of progress over the last year. With all the innovations to do right by our user, I actually have two new predictions I’d like to add to the list.

New Prediction: 25% of brands will favor digital ads over all other media
This is a pretty bold prediction, considering today this number is probably close to none. So why are we so bullish? First, audiences continue to move online: in 2011, households with broadband internet but with no cable TV, increased 23% (Nielsen Cross-Platform Report Q3’11). Second, so is content: the newly launched YouTube Original Channels alone will introduce 25 new hours of original programming a day. Third, technology is offering new levels of control and measurement: technologies like real-time bidding will allow for improved targeting while initiatives like 3MS and Brand Activate will demonstrate effectiveness. With reach, control, quality content and measurement, I think the real question will become, why wouldn’t a brand name digital their favorite medium?

New Prediction: 100% of campaigns will be integrated everywhere
All signs indicate that campaigns that reach across screens - TV, desktops, smartphones and tablets -- are more effective. For example, in a study conducted by Google and Nielsen Multi-Media Labs in September 2011, users who saw a multi-screen Volvo campaign had a 24% higher brand recall than those that viewed their ads on TV alone. We’re increasingly seeing increased interest in buying across screens on our own platforms, like DoubleClick for Publishers Mobile, where we’ve seen the number of impressions delivered double every quarter.

The online advertising ecosystem is complex, and in order for digital advertising to be a medium that provides a great experience for consumers, marketers and publishers alike, we all need to work together. For our part, we’ve invested in hundreds of partnerships to better support publishers, and advertisers, ultimately serve our users. Happier consumers will drive better performing ads, more money for publishers and increased ad spend (including marketing budget) for agencies. I look forward to seeing the continued innovation that this “user revolution” inspires and working with all of you to move towards the bright future I hope we all envision for this industry.

Posted by Neal Mohan, Vice President of Display Advertising
]]> https://googledata.org/google-doubleclick/answering-to-our-users-delivering-on-commitments/feed/ 0 PubTalk: PCH’s Denise Leggio on winning big with DoubleClick Ad Exchange https://googledata.org/google-doubleclick/pubtalk-pchs-denise-leggio-on-winning-big-with-doubleclick-ad-exchange/?utm_source=rss&utm_medium=rss&utm_campaign=pubtalk-pchs-denise-leggio-on-winning-big-with-doubleclick-ad-exchange https://googledata.org/google-doubleclick/pubtalk-pchs-denise-leggio-on-winning-big-with-doubleclick-ad-exchange/#comments Tue, 24 Apr 2012 16:47:00 +0000 https://googledata.org/?guid=ac2272415861dccd434b292ddba91344
You probably think of Publisher’s Clearing House (PCH) as a mail-order sweepstakes company that surprised winners with big, over-sized checks. However, PCH has evolved its traditional magazine and merchandise direct marketing business to include several “play and win” properties such as pchlotto.com, pchgames.com and pchsearchandwin.com.
Delivering over 300 million ad impressions per month across these sites, PCH tested multiple strategies for monetizing remnant inventory before turning to DoubleClick Ad Exchange (AdX) in early 2010. Today, AdX’s share of revenue has grown 5X and it now monetizes up to 70% of all remnant inventory. We caught up with Denise Leggio, Director of Ad Operations at PCH, to learn more about what worked for them with AdX.

Won over by strong controls
“With a brand like ours, ad quality is just as important as the RPM. But Ad Exchange is easy to use and allows us a broad range of controls, like blocking competitive or undesirable ads from bidding. It lets us maximize revenue without giving up control of the ads or compromising our brand,” says Denise.

Higher yields with Dynamic Allocation
“One of the biggest benefits of Ad Exchange is Dynamic Allocation with DFP. Ad Exchange will only serve if it can beat the highest-paying ad at that exact time, ensuring optimal revenue.” For PCH, Dynamic Allocation has also informed pricing decisions on direct inventory.

Multiple tools and levers for deeper insights and higher revenue
From reporting features at the individual ad unit level, to the Minimum CPM Recommendation tool to set the minimum auction price, AdX has provided Denise’s team many tools to optimize revenue. “The optimization options have been extremely valuable for our online business. The tools, reports and data provided give us insight into our inventory and buyer habits,” she says. “With those insights, we’re able to make changes extremely quickly.”

Operational efficiencies allow deeper focus on direct sales
The time savings from being on AdX has allowed Denise and her team to better support PCH’s direct sales team, testing and building creative packages involving rich media, takeover ads and site skins. “The operations team can now be a strategic partner on that end, instead of just being on the back end doing yield optimization and trafficking.”

“You have to work with a solution that you trust, and I think that’s why we like Ad Exchange,” Denise says. “For PCH, Ad Exchange is the solution of choice because of its robust technology, insights, control, and ability to offer the highest yield and inventory fill in a highly competitive market.”

Read the full case study here.

This blog post was part of “PubTalk”, a series of conversations with publishers.

Posted by Yamini Gupta, Product Marketing Manager
]]> https://googledata.org/google-doubleclick/pubtalk-pchs-denise-leggio-on-winning-big-with-doubleclick-ad-exchange/feed/ 0 Now playing: Flixster on Upgraded DoubleClick for Publishers platform https://googledata.org/google-doubleclick/now-playing-flixster-on-upgraded-doubleclick-for-publishers-platform/?utm_source=rss&utm_medium=rss&utm_campaign=now-playing-flixster-on-upgraded-doubleclick-for-publishers-platform https://googledata.org/google-doubleclick/now-playing-flixster-on-upgraded-doubleclick-for-publishers-platform/#comments Tue, 31 Jan 2012 17:11:00 +0000 https://googledata.org/?guid=c042307f4b9e25500dc920f7c69bb425 ‘PubTalk’ is a new program highlighting publishers’ perspectives on display products and industry trends. In our first installment, we spoke with Billy Shipp of Flixster on managing ad operations in the face of rapidly changing technology.
If you love movies, you’ve probably visited Flixster or RottenTomatoes on your desktop or mobile device. Every month, over 30 million people visit Flixster communities to post comments, read reviews and watch movie trailers. Managing ad operations across these sites for different devices and formats is complex. Billy Shipp, Director of Ad Operations at Flixster, is always on the lookout for solutions that increase his team’s operational efficiency. Accordingly, Flixster recently upgraded to the next generation of the DoubleClick for Publishers (DFP) ad serving platform.

For Flixster, many aspects of DFP increased productivity, including improved user interfaces that are familiar to users of other Google products, faster reporting and better forecasting. “A lot of this business is built around emerging platforms and emerging ad formats”, says Billy. Having to use multiple ad serving platforms to manage ads across devices created a lot of inefficiency. DFP helped Billy solve this problem by seamlessly integrating with DFP Video and DFP Mobile.

“Not having to go to a separate interface to manage inventory, to set up campaigns, to pull reports, to optimize campaigns - having all of that in a single workflow makes it so much easier for ad operations folks to be effective,” remarks Billy. “It gives them that global view of how a campaign is performing, without having to manually download reports and aggregate them.”

40% in time savings with DFP Video
The Flixster team reduced the time spent managing video campaigns by 40% after switching to DFP Video. “We can just take a video file, upload it to DFP and throw in any third-party tracking. You guys encode it in all the various formats and have it just work across different browsers and plugins and we don’t even have to think about the connectivity of the user - you guys will handle all that. With other video ad serving solutions I’ve used in the past, there’s usually a lot more effort that goes into setting up video ad campaigns,” says Billy. “When we’re reporting on campaigns that have video line items as part of the IO, you can see the whole IO - display and video - in one set of reporting.”

Operations scale easily with DFP Mobile
Although Flixster is currently in the process of migrating more of its mobile inventory to DFP, Billy isn’t too worried about the move. “Because we’re using a single trafficking interface for mobile in the overall DFP workflow, that enables us to train new folks on a single process and have them intuitively know what to do,” says Billy.

As advertising continues to expand to new formats and devices, ad ops teams need a solution that can evolve with their needs. For Billy Shipp, that solution is DFP. “The upgrade platform allows, from my experience, for a faster cycle of iteration and development, and really will be the platform for the future of ad delivery.”

Read more about Flixster’s experience with DoubleClick for Publishers here.

About Flixster:
Flixster is the leading online destination for movie enthusiasts with over 30M unique visitors per month and 2 billion movie ratings. In addition to Flixster.com and RottenTomatoes.com, Flixster also operates the leading movie applications on iPhone, Google TV, Android, Windows Phone, and BlackBerry.


Posted by Yamini Gupta, Product Marketing Manager
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