Google Data » Rick Klau

Auto Pagination on Blogger

Rick Klau — Fri, 19 Feb 2010 00:13:00 +0000

by Vardhman Jain, Software Engineer, Mountain View

Latency is a word you hear a lot at Google. We are always looking for ways to make our products faster, because we have consistently found that faster page loads mean more satisfied users. This post is the first of an occasional series that will discuss ways in which we’re working to make blogs load faster for all users.

A few months ago, we took a look at ways to improve the performance of Blogger blogs, and noticed that many pages — particularly search results pages, label pages and archive pages — were taking longer to load than they should.

This has lots of implications. Users suffer — pages take longer to load, and for anyone around the world who pays for their bandwidth, they can incur unnecessary charges as their browser downloads more content than needed. You suffer, because as latency increases, pageviews go down. (See here for a study Google did last year for this phenomenon at google.com.)

Starting today, we’re rolling out a change that affects how we paginate webpages on Blogger. We will dynamically adjust how much content to send to the browser depending on (a) the amount of HTML on the page being requested (in kilobytes) and (b) the number of images on the page. Users can continue to use “older posts” and “newer posts” navigation elements to see additional posts.

For major changes like this, we do incremental roll-outs so we can monitor performance as they progress. We expect the change to be fully deployed over the next week, and once fully deployed, we expect to see several results:

pages will load faster
pageviews, if impacted at all, may increase

We will keep an eye on things, and if we see anything unexpected, we will update this post. Otherwise, keep blogging — and we’ll keep working to make your blog faster for you and your readers!

A quick note about music blog removals

Rick Klau — Wed, 10 Feb 2010 22:31:00 +0000

Earlier today, word spread about some popular music blogs that were recently removed from Blogger. While we make it a policy to not publicly discuss individual users or their accounts, we wanted to clarify a few things about how and when Blogger enforces its Terms of Service as they relate to our DMCA policy.

Last summer, we updated our enforcement of the DMCA. Our current policy is that when we receive a DMCA complaint, we:

Notify the blogger about the complaint by e-mail and on the Blogger dashboard.
Reset the offending post to 'draft' status, allowing the blogger to remove the offending content.
Send a copy of the complaint to ChillingEffects.org.

When we receive multiple DMCA complaints about the same blog, and have no indication that the offending content is being used in an authorized manner, we will remove the blog.

Inevitably, we occasionally receive DMCA complaints even though the blogger does have the legal right to link to the music in question. Whether this is the result of miscommunication by staff at the record label, or confusion over which MP3s are "official," it happens. If this happens to you, it is imperative that you file a DMCA counter-claim so we know you have the right to the music in question. Otherwise, if we receive multiple DMCA complaints for your blog, this could very well constitute repeat offenses, compelling us to take action.

Update: Should have linked directly to the instructions for filing a counter-notification.

Update 2/11/10: We looked into this issue further and identified one case where a blogger did not receive notification of any DMCA complaints before their blog was removed. We're sorry about this.

We've contacted the blog owner and restored their blog, effective immediately, and we fixed the bug that caused the termination without prior notification. We're also looking into additional preventative protections. We know the DMCA process can be difficult to navigate, and we're working on ways to make this process as smooth as possible.

Important Note to FTP Users

Rick Klau — Sat, 23 Jan 2010 00:06:00 +0000

Last May, we discussed a number of challenges facing Blogger users who relied on FTP to publish their blogs. FTP remains a significant drain on our ability to improve Blogger: only .5% of active blogs are published via FTP — yet the percentage of our engineering resources devoted to supporting FTP vastly exceeds that. On top of this, critical infrastructure that our FTP support relies on at Google will soon become unavailable, which would require that we completely rewrite the code that handles our FTP processing.

Three years ago we launched Custom Domains to give users the simplicity of Blogger, the scalability of Google hosting, and the flexibility of hosting your blog at your own URL. Last year's post discussed the advantages of custom domains over FTP and addressed a number of reasons users have continued to use FTP publishing. (If you're interested in reading more about Custom Domains, our Help Center has a good overview of how to use them on your blog.) In evaluating the investment needed to continue supporting FTP, we have decided that we could not justify diverting further engineering resources away from building new features for all users.

For that reason, we are announcing today that we will no longer support FTP publishing in Blogger after March 26, 2010. We realize that this will not necessarily be welcome news for some users, and we are committed to making the transition as seamless as possible. To that end:

We are building a migration tool that will walk users through a migration from their current URL to a Blogger-managed URL (either a Custom Domain or a Blogspot URL) that will be available to all users the week of February 22. This tool will handle redirecting traffic from the old URL to the new URL, and will handle the vast majority of situations.
We will be providing a dedicated blog and help documentation to provide as much information as possible to help guide users through the migration off of FTP.
Blogger team members will also be available to answer questions on the forum, comments on the blog, and in a few scheduled conference calls once the tool is released.

We have a number of big releases planned in 2010. While we recognize that this decision will frustrate some users, we look forward to showing you the many great things on the way. Thanks for using Blogger.

Support Haiti Disaster Relief

Rick Klau — Thu, 14 Jan 2010 02:17:00 +0000

Like many of you, we watched in horror as news emerged from Haiti about yesterday's disastrous earthquake. For those of you who publish your blog with Blogger, we built a couple of widgets that make it easy to invite your readers to contribute money to the Red Cross's international disaster relief effort. Pick a size that best fits your sidebar:

After clicking the appropriate button, select which of your blogs you want to add the widget to, then click "Add widget". The Red Cross assures us that 100% of the money raised is going to disaster relief efforts in Haiti — we and they thank you for your support!

Not on Blogger? Be sure to visit the Red Cross's Haiti banners page with banners that you can add manually, or visit Google's page containing information about relief organizations, news and contact info relating to the earthquake.

Blogger integrates with Amazon Associates

Rick Klau — Wed, 16 Dec 2009 22:37:00 +0000

Earlier this year we simplified the process for monetizing your blog by adding a “Monetize” tab in the Blogger app. We started with AdSense, which allows you to add contextual advertising to your pages; more recently we added AdSense for Feeds to help you generate revenue from the distribution of your blog via RSS and Atom. Today we launched a third option: direct integration with Amazon Associates to search Amazon’s product catalog and add links to products that earn you commissions when your readers buy products you recommend.

With this feature, you can search Amazon directly from the Blogger editor and add pictures and links to Amazon products right into your posts. Your readers will earn you commissions whenever they buy the products you recommend, and if you don’t already have an Amazon Associates account, you can sign up for one for free without leaving Blogger.

If you’ve ever written a blog post about a book, recommended a gadget, or reviewed a toy you bought for your kids, you’ve likely gone through the process of drafting the post, opening up a separate window to go to find a site that sells the product, then going back to Blogger to paste the link to the product into the post editor.

Starting today, you can search the Amazon product catalog without leaving the Blogger interface and insert links to the products you find into your posts. Not only is the process of linking to products more efficient, but Amazon makes it easy for you to earn money whenever your readers actually buy the products you write about. This is known as an “affiliate program”, and it’s designed to let you recommend products you like to your audience — if they buy the product, you’ll earn a commission on that purchase. (For more on affiliate programs in general, here is a good overview at ProBlogger from this summer, and Darren’s “11 Lessons Learned” post about Amazon Associates is a good review of how to get the most out of the program.)

To get started, click on the Monetize tab for your blog and click “Amazon Associates”. Walk through the setup wizard, and add the Product Finder once you’re done.

Now for the fun part: when you are writing a post on Blogger, you’ll see an Amazon gadget to the right of your post editor (the “Product Finder”). You can search the Amazon product catalog from within Blogger — type in the name of the product you are writing about, and insert a link to the product, an image of the product, or an iframe containing the image, price details and a “buy it now” button. Every link that’s created contains your unique Associates ID, ensuring that Amazon will credit you for any purchases that result from readers clicking the link on your blog.

If you’re an existing Amazon Associate, completing this setup simply makes the Product Finder available on Blogger for you — you continue to earn the same referral rate from Amazon. New Associates receive the same referral rate from Amazon that they would have received if they signed up directly. If you’re not interested in earning a referral, you can still install the Product Finder: from the “Amazon Associates” page under the Monetize tab, click “I'll do this later — show me more Amazon options” and then click “Add the Product Finder” button.

A quick note about trust: affiliate programs work well when readers trust you. You should avoid promoting products simply because of the referral fee you might earn — readers may lose some of that trust if they sense your posts exist solely to make you money. You may also want to disclose to your readers that you will earn a commission on their purchase — some readers even prefer knowing that you benefit from their business.

There’s more information about this integration at Amazon.com, and the Amazon Associates blog has some more details. This integration is the result of months of collaboration between the engineers at both companies, and we’re very excited to share the results of this collaboration with you. Happy blogging!

Bloggers wanted!

Rick Klau — Fri, 25 Sep 2009 21:28:00 +0000

Have opinions about Blogger? If so, we'd like to meet you. We are looking for participants willing to document their blogging practices over a few weeks and answer some interview questions. This will help us better understand your needs and keep improving Blogger.

Interested? Sign up here.

Thanks!

Turn Your Blog into a Book with Blog2Print

Rick Klau — Tue, 15 Sep 2009 18:37:00 +0000

Guest Post by Caroline Vanderlip, SharedBook CEO

To continue Blogger's 10th anniversary celebration, I’m delighted to announce that Blog2Print has now partnered with Blogger. Blog2Print lets you publish some or all of your posts and photos as a professionally-printed, full-color book. Since 2007, thousands of Blogger users have become Blog2Print fans, using our easy and quick service to save and share all their favorite writings with friends and family or to keep a hard-copy version of their work. You can make books by season, by year, by event or even by theme, and you can choose from soft cover or hard cover versions of your book.

Your book from Blog2Print.com can include selected comments from your posts, and you can also add your own additional photos and new comments as you edit your book to make a unique edition for posterity.

Blog2Print is easy to use – just enter your blog URL, select the date range for the posts you’d like to include, and choose a cover from among the nine choices. You can add an optional dedication, and then click to produce your book. A table of contents will be generated automatically, and in a few seconds you’ll see a preview of exactly what your finished book will look like.

Best of all, Blog2Print books start at only $14.95 for a soft cover book. The base price includes 20 pages, but you can add as many pages as you like – just 35 cents each.

This is one of many features announced as part of Blogger's 10th birthday. Happy Birthday!

Widgetbox: Make a Widget From Your Blog

Rick Klau — Mon, 14 Sep 2009 22:20:00 +0000

Guest Post by Will Price, CEO of Widgetbox

In honor of Blogger’s 10 birthday, all of us at Widgetbox are excited to announce a partnership with Blogger that allows you to quickly and easily turn your blog into a widget. Whether you want to add your blog’s headlines to your main website, let your fans showcase your content to their audience, or you want a widget that helps make your content more discoverable across the web, Widgetbox-powered widgets will help you get the most visibility for your content, while eliminating the need for any manual updating or management.

For example, the Blogger Buzz widget below was made in seconds and includes posts, images, and Blogger Buzz branding:

Key Benefits?

The easiest way to build a widget from your blog
Colorful, interactive, and engaging
Easy to add to Blogger and sites across the web
As you update your blog, the widget automatically updates with the latest posts, headlines, and images
Helps you reach new readers and drive traffic back to your blog

How Do You Build Your Widget?

Building a widget with Widgetbox is simple, easy, and fun. Simply:

Enter your blog feed
Design your widget’s look and feel
Publish the widget
Add it to your site and watch it spread across the web
Access statistics on unique views, widget installs, and other blogs and domains that have installed your widget

Tens of thousands of Blogger users have already made a widget from their blog on Widgetbox. Take your blog feed, make it into a widget, and share it with everyone. It’s that easy!

This is one of many features announced as part of Blogger's 10th birthday. Happy Birthday!

It’s a date!

Rick Klau — Fri, 11 Sep 2009 15:30:00 +0000

by Ross Peter Nelson, Software Engineer, Google Calendar

Do you have an event you'd like to invite your readers to? Thanks to Blogger Gadgets, this is now a piece of cake. Click the Customize link in the toolbar, and go to the Layout tab. There, you'll see the Add a Gadget link. The Event Gadget is currently one of the featured gadgets, or you can add it directly by clicking "add your own" and entering the URL http://www.google.com/ig/modules/calendar/socialevent/bloggerevent.xml. You'll then be taken to a configuration page that lets you enter information about your event. Once you click Save, it will be visible on your blog for everyone to see.

The gadget allows your readers to indicate whether they are going to attend the event, and lets them see which of their FriendConnect friends will be there too. In addition, anyone with a Google Calendar account can simply click a link to have that event added to their Google Calendar.

You can add multiple events to your blog as long as you give each one a different title or ID, and we'll keep track of who's attending which one.

This is one of many features announced as part of Blogger's 10th birthday. Happy Birthday!

Earn Charity Donations on Blogger with SocialVibe

Rick Klau — Wed, 02 Sep 2009 17:35:00 +0000

Guest Post
by Joe Marchese, SocialVibe CEO

In honor of Blogger's 10th anniversary, we are excited to announce that you can now use your blogs to create positive, measurable social change. By adding the SocialVibe gadget to your blog, you'll be turning brand dollars into real charitable donations for the cause of your choice. The World Wildlife Foundation, Nature Conservancy, DonorsChoose, Invisible Children, and Charity:Water are just a few of the great charities you can support on Blogger.

Once you install the SocialVibe sidebar gadget on your blog, money will be earned for charities every time readers engage with the gadget (e.g. rating a Showtime video clip). You can switch your cause and sponsor as often as you like, and receive regular updates from your charity about goal progress and impact. Thus far, SocialVibe has been able to raise over $500,000 for charities, and we know the Blogger community will be able to significantly increase this amount. In fact, we are setting a goal for the community to raise $50,000 before the end of the year (and remember, you don't raise money by taking money out of your pocket—or your audience's—but rather by getting your readers to engage with your SocialVibe gadget).

Adding the gadget is easy. Here's the low-down on how you can use your blog to make a big impact:

Step 1 - Add the Gadget

From your Blogger dashboard, click the Layout tab. Then, click the Add a Gadget link and click on "Featured", then select SocialVibe. (If you don't see it in the Featured gallery, follow this link, or click "Add your own". In the textbox, add the URL http://www.socialvibe.com/s/blogger/gadget.)

Step 2 - Configure Gadget
Here's the fun part. Choose the cause you want to support from the drop-down list. If you want to customize the size and title, you can do that here as well, and you'll see a preview of your gadget underneath. When you're satisfied, click Save.

Congratulations, your gadget has now been added to your blog! Your readers can help you earn for your cause by engaging with your gadget, and will even have the chance to leave you comments and add a SocialVibe gadget to their own blog.

The yellow overlay you see on your gadget is only viewable by you, the blog owner. Click on the link in the overlay to create a SocialVibe.com account and earn even more charity donations by adding it to other networks such as Facebook, MySpace or WordPress.

With SocialVibe, the Blogger community can pool our individual influences to create positive change in the world. Never before has making a positive social impact online been this easy.

This is one of many features announced as part of Blogger's 10th birthday. Happy Birthday!

Let the Music Play

Rick Klau — Wed, 26 Aug 2009 16:23:00 +0000

Earlier this year, a number of our users complained about their experience on the receiving end of a DMCA complaint. Much commentary at the time focused on claims that we were removing blog posts at the behest of music labels, that we were not notifying users, and that we weren't providing users with any recourse if they were linking to the music with permission. Though we noted at the time that we hadn't changed anything and were still following our documented policy, we realized that there was room for improvement. Over the next several months, we talked with the Electronic Frontier Foundation and ChillingEffects.org, and reached out to a number of users to find out what they'd like to see in our policy moving forward. We're happy to make those changes our latest birthday present for our users.

First, a quick review: the DMCA is a U.S. law that says that a copyright holder (a music label, for example) can notify services like Blogger if they see cases where their content is being used without permission. Once we're notified by the music label and we believe the claim to be valid, we are then obligated to remove the content—otherwise we could be found liable for its continued use. Up until today, when we received a DMCA complaint, we would send an e-mail to the owner of the blog, forward a copy of the complaint (usually a fax) to ChillingEffects.org (more about Chilling Effects here), and delete the post.

There were several problems: first, some of our bloggers hadn't updated their e-mail addresses in years (Blogger's been around a while!). Second, ChillingEffects.org needed to review the faxes we sent to ensure that they weren't inadvertently publishing personal info, sometimes causing lengthy delays in the publication of the complaint. This meant that the blogger couldn't see the substance of the complaint—often for months. Finally, the post was gone! Posts that contained dozens, even hundreds, of links were removed from the Internet because of one link, and often the blogger didn't know the link wasn't acceptable.

Starting today, we've changed how we handle these situations:

DMCA Complaints are handled via a web form. This form makes data intake easier, and makes it possible for us to share information with ChillingEffects.org without passing along personally identifiable information. It also allows us to notify affected bloggers more efficiently, as we provide information on not only the blog post in question but also the actual link(s) at issue.
Complaints are sent to ChillingEffects.org automatically. ChillingEffects.org will have a copy of the complaint soon after Blogger receives it, making it possible for the blogger to find the complaint by searching for their blog's URL at ChillingEffects.org.
Blogger notifies affected users through their dashboard as well as by e-mail. While we hope all of our users keep their e-mail addresses current so we can notify them in case there's anything important (hint, hint), we also went further by putting a big status message at the top of their dashboard to let them know about the DMCA complaint.
Blog posts are reset to draft status and are not deleted. Now that users have the info they need to know specifically what the complaint was about, they can edit their post (found in their blog's dashboard status message, as well as by searching for posts in "draft" status) to remove the offending content and republish the post.

We realize this birthday present isn't for everyone—we'd hope most of you never receive a complaint. But music bloggers are a large segment of our users—and we know that for those who've received one or more DMCA complaints in the past, this may have been a frustrating experience. Please take care to remove the offending content once notified of the complaint—once you do, you can republish the original post so your audience will continue to have access to the other content contained in the post.

This was a cross-team collaboration between our legal, policy and engineering groups, and on behalf of everyone who helped make this change possible: happy birthday!

Rick Klau, Blogger Product Manager
Alice Wu, Google Legal Department
Steven Chen, Google Policy Team
Saurav Shah, Blogger Engineering Team

This is one of many features announced as part of Blogger's 10th birthday. Happy Birthday!

Sending Blogger some Birthday Cheer

Rick Klau — Thu, 20 Aug 2009 22:05:00 +0000

by Brian Shih, Google Reader Team

If you use Google Reader to keep track of all the interesting Blogger blogs you're following, you might have run across something you really wanted to share on your blog. With Reader's new Send To feature, we've made it easier than ever to do this. Just head over to Reader's settings page and enable Blogger from the list of services:

Now, when you want to send a post to Blogger, simply click the "Send to" button and choose Blogger. If you're into keyboard shortcuts, "shift-t" will do the same. We'll send you over to Blogger with everything you need to write about the post. And that's it! We hope this makes it easier for you to blog about things you read in Reader - if you have feedback, please head over to our help group, Twitter, or Get Satisfaction.

This is one of many features announced as part of Blogger's 10th birthday. Happy Birthday!

Partner Profile: Lijit

Rick Klau — Mon, 06 Jul 2009 16:52:00 +0000

Periodically, we profile a Blogger partner that can add functionality to your blog. This week we'd like to spotlight Lijit, a company building "search powered web applications for publishers" (that's you!). Lijit has made adding its "wijit" as easy as could be—just fill in your blog's URL and complete the sign-up wizard, you'll be good to go.

What does Lijit give you? For starters, Lijit provides a nice search tool for your site that will not only search your blog, but search the blogs of your friends, and all of the related sites (Flickr, YouTube, Picasa, del.icio.us bookmarks, etc.) that you and your friends use regularly.

Where Lijit shines is in the stats they gather for you: what are people searching for when they come to your blog? Once they arrive, what do they then look for? Where are they coming from? How has search traffic changed over time?

Best of all, Lijit lets you expose this info via a customizable "wijit" so that your visitors can see where other visitors are coming from and what they are looking for. To see this in action, take a look at Dark UFO's Lost Spoilers site, a Blogger blog focused on unraveling the mysteries surrounding the TV show Lost. The Lost Spoilers wijit shows not only the most recent searches that have brought visitors to the Lost Spoilers site:

It also shows a map of their visitors:

And finally it shows a list of the most recent visitors, their locations, and if they used a search to visit the site, the search term they used:

Interested? Give Lijit a try - just visit their site and you'll have it on your blog in just a few minutes!

Zemanta helps you "blog smarter"

Rick Klau — Wed, 10 Jun 2009 18:54:00 +0000

Image by chucks via Flickr

We're always looking for tools to make blogging easier, and a number of us on the Blogger team have become big fans of Zemanta. Zemanta is a browser plug-in for Firefox and IE, and is available as a bookmarklet for Chrome and Safari. (More details here, you can download your version of Zemanta here.)

Here's how it works: while you write your blog post in Blogger, Zemanta opens up a sidebar next to the Blogger post editor. After you've written a few sentences, Zemanta analyzes the words in your post and suggests images and video that are relevant to your post; with one click, it inserts them into your post. (The Zemanta screenshot from Flickr in this post was inserted with just that one click.)

In addition, Zemanta looks for words/phrases it's familiar with, and makes it easy to link those words to URLs it knows about. The phrases appear immediately below the post editor in Blogger, and by clicking on them you automatically create the links Zemanta recommends. No more highlighting text, clicking "Link", pasting the URL - just click the words you want linked, and Zemanta handles the creation of the link - to webpages, maps, videos or pictures.

Blogger Labels are easier to use with Zemanta, too: Zemanta automatically suggests labels for your based on the text of your post, and creates the labels for you if you like. Finally, "Latest Update" gives you a list of blog posts from other blogs writing about similar topics. It's a great way to discover sites talking about similar topics, and if you'd like to point your readers to those articles for further reading, clicking on them in the sidebar inserts them as "Related reading" links at the bottom of your post (see below).

If you have a few minutes, the following video review by Blogger user Plug in SEO does a good job covering how Zemanta helps save you time while enhancing your blog posts. The blog post accompanying the reivew is also worth a read.

We'll keep our eyes open for other tools that make your blog better. Stay tuned!

Spruce Up Your Blog

Rick Klau — Thu, 04 Jun 2009 20:44:00 +0000

Many of you have asked about Blogger templates. You've posted in the help forums, you've tweeted, one of our engineers actually got stopped in a coffee shop to talk about Blogger's classic templates. And by "classic" we mean "old". We found that many of you weren't aware of a wealth of third party sites offering quality Blogger templates, so we wanted to share some recommendations from your fellow bloggers about where they go for improved templates that work with Blogger.

Earlier this week, I asked you for your recommendations, and a number of you responded. In no particular order, here's what you suggested:

BTemplates. A free directory of user-submitted templates, classified by type and/or features.
The Cutest Blog on the Block. Run by Becky and Ashley of 2 Moms Talk, this site offers free, premade layouts, as well as customizable backgrounds.
Blogger Styles. Gallery of submitted templates, ranked by visitors and includes detailed configuration instructions.
FalconHive. Conversions of WordPress templates upon request, along with archive of past conversions.
All Blogspot Templates. Templates in 1-, 2- and 3-column options. Also includes AdSense-ready templates.
Zona Cerebral. Spanish site with dozens of templates to choose from, including several converted WordPress themes.
Quite Random. A number of free templates, and several Blogger-specific tutorials regarding setup and layout editing.
ChicaBlogger. In Spanish, templates designed primarily for women.
Deluxe Templates. Hundreds of templates, including many converted WordPress themes. Also has a nice "tips & tricks" section for customizing Blogger.
Pyzam. Thousands of templates, browsable by category and sortable by recency or popularity.
Our Blog Templates. 160+ free templates, all well-labeled for easy browsing to find the one you want.
eBlogTemplates. Combination of free and premium templates, and a wealth of tips for tweaking your Blogger blog.

Note: for the most part, sites above provide templates for Blogger's "Layouts". If you still see a "Templates" tab for your blog, you need to upgrade your blog to take advantage of these new features. This help article has some more information about using Layouts.

Finally, cheth shared a recent post he wrote where he finds his favorite templates (many taken from the sites above). It's a good overview, and gives you a good visual indication of just how varied Blogger templates can get.

Now would be a good time to remind you that before you make any changes to your template, you should download the current template and put it in a safe place. (Click "Layout", then "Edit HTML" and then "Download full template".) And just in case it's not clear from this post: every link above points to a third party site. Blogger cannot provide support for independently created templates. If you choose to use a template built by someone else, make sure to figure out how easy it is to reach them if problems arise.

We'll have more to say about Blogger templates later this summer; in the meantime, thanks to everyone who shared a recommendation. We hope the list above gives you some variety when picking the next design for your blog!

FTP vs. Custom Domains

Rick Klau — Tue, 05 May 2009 17:10:00 +0000

Bloggers who rely on our FTP service to publish their blog to their own domain had a rough week last week. In fact, it's been a bumpy month or two. Let's start with the most important comment on this state of affairs: this sucks, and we're sorry.

(Note: this is a lengthy post, and goes into a fair amount of technical detail. If you don't use FTP to upload your blog, you can skip this post. --Rick Klau, Blogger Product Manager)

If you use FTP today, I'd like to start a conversation about whether this is the right approach for your blog. I've been talking with bloggers over the last couple weeks on this subject, and have found most users, when presented with the option of hosting their blog using Blogger's Custom Domain option instead of FTP, find Custom Domains to be a far superior option. That's not to say there aren't compelling reasons to stick with FTP, so I'm not interested at this point in trying to convince everyone to switch over to Custom Domains. But I do think it is preferable for most of you still using FTP, and hopefully this post will help lay out why.

Advantages of Custom Domains Over FTP

First off, what is a Custom Domain? If you own a domain, we can host your blog at your domain instead of hosting at yourblog.blogspot.com. Unlike FTP, where you transfer the blog's files to a webserver hosted elsewhere, Google actually hosts the blog on our servers. So why would you want to start using a Custom Domain over FTP? When Blogger released Custom Domains a couple years ago, we pointed out a couple obvious advantages:

1) Simple setup.
2) Faster publishing. You no longer wait for files to transfer to your remote host; as soon as you click publish, the post is available and all archive pages are updated.
3) Drag and drop template editing. Blogger's newer templates offer you a lot more in terms of customization, and make designing your page a much simpler process.
4) Access control. You can restrict access to your blog when we host it; there's no way to do this natively within Blogger (though your webhost may offer a way to do this separately).

In light of the recent experiences with FTP, here's two more:

5) Fewer moving parts. As I've dug in over the last few weeks on issues relating to FTP, as often as not the problems were not Blogger-related but were a byproduct of a webhost implementing stricter security on FTP logins (only whitelisting certain IP addresses, for instance, or throttling access for certain users). These are notoriously hard to isolate, particularly when they involve coordinating support with a third party. No one - including us! - enjoys the terrible back and forth of "it's the webhost's issue" "no, it's Blogger's issue" "no, we're pretty sure it's the webhost's issue" when all you want is to be able to post to your blog.
6) Free, scalable hosting. Google knows a thing or two about hosting content around the world, and by relying on Blogger for hosting you're getting the advantage of a robust hosting environment - for free!

Twitter Feedback: Why do you prefer FTP?

Enough generalizations. On Saturday, I asked users on Twitter to tell me why they preferred FTP over Custom Domains. I've listed the first few responses below, along with my thoughts:

@creuzerm: "I can easily back up my site via my backup scripts over FTP." (@cjewel and @Vin07 made similar points.)

Blogger users have a one-click backup option from the Blogger dashboard (Click Settings | Basic, then click "Export blog"). Unlike file backups from a remote webhost, Blogger's export (details here) does a full export of all posts, comments, the current layout, and your Blogger settings. At any time, you could recreate the entire blog with a single upload, and restoring the blog on a Custom Domain would take seconds (unlike FTP, which could take hours for larger blogs to transfer all of the necessary files). If you ever wanted to migrate off of Blogger, our conversion utilities will help you convert from Blogger's export file to most other popular blog formats. (Come to think of it, if you haven't backed up your blog lately, why don't you do that right now?)

@lizcastro: "FTP lets you get rid of the NavBar and better control of your branding."

There is no difference between control/branding between Custom Domains and FTP. In fact, you get more control over the look and feel of your template, with a more sophisticated, point-and-click interface to adding interactive gadgets - all of which are draggable in the template editor to get the exact placement and layout you want. If you choose to remove the navbar, there are several sites that walk you through the few steps necessary to remove it. We'd prefer you didn't - it helps users find your site, it makes it easier for users to search your blog, and we have several enhancements planned for the navbar this summer. But if you insist on removing it, a search for "remove Blogger navbar" will point you in the right direction. (Obviously, this is not supported and we can't provide support for any modifications you make to your templates.)

@eccentriclee: "I feel better having access to all files directly." @lizcastro: "FTP allows you more control over uploading things to your own server (or seems to) and uploading images with Blogger is cumbersome."

As detailed below, I have what I think is the best of both worlds: Blogger manages the hosting of my site (at a subdomain, tins.rklau.com), and I retain access to my webhost for file uploading (at www.rklau.com). Regarding image uploading, when you switch away from FTP, you get our integration with PicasaWeb, where you can host images. This tends to be a much more powerful way of managing uploaded images (all uploaded images are stored in a Picasa album for future reference).

@nomadness: "FTP lets me keep /blog inside long-established site hierarchy with other content at root."

This is a valid concern if the custom domain you choose is the same as the domain you currently use for FTP (i.e., you FTP to www.yourdomain.com/blog and want to use www.yourdomain.com for your Custom Domain). In my case, I chose to leave www.rklau.com alone and instead have Blogger manage a subdomain as my Custom Domain. That's not the whole answer, however - there's still the matter of getting people from www.yourdomain.com/blog to blog.yourdomain.com. See "Redirecting..." below.

@Vin07: "Afraid of posts being lost on switch..."

I'd suggest a backup to eliminate any risk. But rest assured, no posts are lost in the switch.

There were two responses that are completely valid reasons for sticking with FTP:

@haitai: "In China, the ghs.google.com always blocked by #GFW, FTP web host isn't." @johnroach: "Blogger sometimes gets blocked by Turkey and so does some internet sites."

Yep, if a country blocks access to Google domains, and you or your audience is primarily in that country, then you'll want to host on a domain that's not blocked.

@creuzerm: "I am planning on doing a PHP blog template."

If you absolutely need to execute PHP within your template's pages, you'll have to host on a domain where PHP is installed and supported. Of course, there are a ton of gadgets that can add functionality to your site, so you may be able to do what you need without adding custom code. (On the "Layout" tab for a Blogspot or Custom Domain-enabled blog, click "Add a Gadget".)

One note: if you do stick with FTP, we'd strongly recommend checking with your webhost to see if they support SFTP - it's much more secure than FTP.

Redirecting from your FTP blog to your Custom Domain blog

OK. Let's assume that you've read this far, and have decided that you want to give a custom domain a try. If your blog has been around a while, you'll be concerned about links to your soon-to-be old URL.

I started my blog on Blogger in 2001, using Blogger's FTP service to publish to www.rklau.com/tins/. At the time, that was the only way to use Blogger to manage my blog on my own domain. I later switched to Movable Type (retaining the same URL), and then migrated to WordPress in 2005. Back in November, in anticipation of joining the Blogger team, I moved back to Blogger. After chatting with the Blogger team, I knew I wanted to take advantage of many of the new features on Blogger - but because I had a ton of images and files on www.rklau.com that I'd uploaded over the years, I didn't want to map www.rklau.com to Blogger.

My answer? I moved the blog from www.rklau.com/tins/ to tins.rklau.com. I created a CNAME for tins.rklau.com that maps to Google, and now Blogger hosts the blog. All of the old posts with pointers to files and images at www.rklau.com continue to work. I documented how I use WordPress to redirect requests from the old posts to the new ones here. If you're moving from FTP to Custom Domains, then there's one last step - redirection - to ensure that requests to the former URLs find your new URL.

How you implement the redirection depends on what kind of server you're hosting on. If you're on an Apache webserver (most common) then you'll want to use something called htaccess. If you're on an IIS server and you don't manage the server yourself, you will need to talk to the webhost to get the redirect in place.

To create an htaccess file, first create a text file which includes the following lines:

RewriteEngine On
RewriteBase /
RedirectMatch 301 ^/blog/(.*)$ http://blog.yourdomain.com/$1

This assumes your blog is published to /blog, and that your new Custom Domain is blog.yourdomain.com - change those values as appropriate. Now upload this file to your webserver, and name it ".htaccess" (no quotes, but the period preceeding "htaccess" is important) in the root directory. All this does is take incoming requests to files in the /blog directory, and redirect them to blog.yourdomain.com, while keeping the rest of the URL intact. Since Blogger will keep the same permalinks in the migration, this will preserve all inbound link traffic.

To all of you who continue to rely on Blogger as your blogging platform: thank you.

Going somewhere interesting? Share it with the world!

Rick Klau — Mon, 04 May 2009 17:51:00 +0000

by Chris Lambert, Software Engineer, Google Mobile

If you ask people why they blog, a lot of the answers you receive will probably center around the idea of starting conversations. I love talking with friends and family about the countries I've visited and the cities I've explored, and personal blogs are a great way to share these stories. However, I have never met someone who felt they had enough time to post all of the updates that they wanted, especially when they are off traveling. Well, wouldn't it be great if anytime you were traveling somewhere new, taking off on a road trip, or just on your way to an exciting place, there was a way for you to automatically publish that information to your blog? We thought so too, and that's why we decided to release the Google public location badge, powered by Google Latitude.

Google Latitude is a feature of Google Maps for mobile that lets you easily share your current location with a select group of your friends and family and, with your permission, it will continuously update in the background. Latitude is also available as an iGoogle gadget. While Latitude has been really popular, a lot of people -- many of them bloggers -- have asked for a way to share their location information on the Web, for all the world to see. Now with the Google public location badge, you can share your Latitude location with everyone on your blog. Check out Danny Sullivan's blog to see how it looks.

To give it a try, visit this website. You will need to be a Latitude user to enable the badge. We made it easy to customize the type of badge that you want on your blog and let you choose between showing either your best available location or just the city that you're currently in. To add the code snippet to your blog, you can either click the "Add to Blogger" button, or copy and paste the code into an HTML/Javascript gadget that you can add from your Layout tab on Blogger.com.

Please be aware that by enabling this badge your location will be available for everyone to see; you cannot decide who gets to see it. If you want to have more privacy, you can select 'city-level location' or choose to 'disable' the badge altogether. If you have any suggestions or run into a snag, let us know in our Help Forum.

Monetize!

Rick Klau — Tue, 14 Apr 2009 15:19:00 +0000

You may have noticed that about a week ago a new tab showed up in Blogger for your blog. The tab is called Monetize, and in case it isn't clear what that means: it's now easier than ever to make money with your blog! (There's also a "Monetize" link from your Dashboard as well.)

The current Monetize tab allows you to apply for an AdSense account (or link your Blogger blog to an existing AdSense account). You can then choose where to place ads on your blog, and once ads start appearing on your blog, review your earnings. We use the AdSense API to pull your live earnings data from your AdSense account, so now it's easy to check how your revenues are doing without leaving the Blogger interface.

Please note that new applications may take a few days to process, and not every site will be approved (for more on the eligibility criteria for an AdSense account, please see here). Details about the monetize tab and the information presented there is available in Blogger's Help section.

Plinky: An answer to "blogger’s block"

Rick Klau — Tue, 03 Mar 2009 21:20:00 +0000

The fact that there are tens of thousands of results for "blogger's block" suggests that more than a few of you have struggled to think of what to say on your blog at one time or another. If that sounds like you, you might want to take a look at Plinky. Plinky is the brainchild of one of the original Blogger team-members, Jason Shellen, and we've enjoyed seeing what people have come up with in the first few weeks of answering Plinky prompts.

What's a Plinky prompt? Glad you asked! Here's their explanation:

Every day we provide a prompt (i.e. a question or challenge) and you answer. We make it simple to add rich media and share your answers on Facebook, Twitter and blogs.

Not only does Plinky provide help with what to post to your Blogger blog, but it also helps your answers look good in the process. Depending on the prompt, answers contain rich media elements like maps, photos, lists and cover art for books, movies and albums. It's easy to tell Plinky that you use Blogger and all your answers posted through Plinky can go right to your blog.

What are you waiting for? Go answer a prompt! (And say hi to Shellen while you're there.)

Blogger in 140 characters or less

Rick Klau — Fri, 09 Jan 2009 22:42:00 +0000

With several Twitter fans on the Blogger team (not to mention a number of Blogger alumni work at Twitter), it seemed only natural that we set up shop on Twitter ourselves. We will be posting status updates, major feature announcements, and pointers to cool uses of Blogger will all show up in our Twitter account. We will do our best to keep an eye on replies to @blogger as well, but our Help Center and Blogger Discussion Group remain the best places for help from fellow users as well as the Blogger support team.