Google Data » Rich https://googledata.org Everything Google: News, Products, Services, Content, Culture Thu, 19 Mar 2015 18:59:20 +0000 en-US hourly 1 http://wordpress.org/?v=3.7.5 Cadbury Continues to Raise Eyebrows! https://googledata.org/google-cpg/cadbury-continues-to-raise-eyebrows/?utm_source=rss&utm_medium=rss&utm_campaign=cadbury-continues-to-raise-eyebrows https://googledata.org/google-cpg/cadbury-continues-to-raise-eyebrows/#comments Fri, 29 May 2009 22:15:00 +0000


Below is a graph from Google Trends showing search volume for both videos. (Gorilla in Red, Eyebrows in Blue) While Eyebrows has not yet reached the viral impact that the Cadbury Gorilla had in 2007,Eyebrows does have 5 Million views so far, and more and more parodies and remixes are showing up every week.




Gorilla continues to live on through remixes, as Cadbury slides over and lets the consumers steer the brand for a little while. Here are a few Gorilla remixes from fans featuring The Fray, Nirvana, Cameo's Word Up and Radiohead, as well as a remix with Total Eclipse of the Heart! and Wilson Phillips!

It's great to see CPG brands pushing fun and highly entertaining content, not to mention allowing the consumers to share their own creativity back with the world. Does it sell more chocolate? Staying top of mind and allowing others to build on to a super creative and entertaining video must have a positive branding effect.


Posted By Rich Godwin, Manager of Sales CPG West
]]> https://googledata.org/google-cpg/cadbury-continues-to-raise-eyebrows/feed/ 0 Do More with Less https://googledata.org/google-cpg/do-more-with-less/?utm_source=rss&utm_medium=rss&utm_campaign=do-more-with-less https://googledata.org/google-cpg/do-more-with-less/#comments Thu, 08 Jan 2009 00:56:00 +0000

Remember learning about Simple Machines? They are the 6 basic tools that can use leverage to multiple force....lever, pulley, incline plane...remember?

Well, we've pulled a lot of the simple tools Google offers to marketers into one place called domorewithless.

Together these are great tools that are pretty simple to use and can provide you and your brands with powerful information to improve your business. You'll find 15 tools at DoMoreForLess, many of them free, including:

Keyword Tool Insert your site's URL to get a better sense for all the search terms that fit with your website, or input your existing keywords to check out search volume and competition and get ideas for new keywords.

Webmaster Central can help you with your crawling and site indexing questions and driving more traffic to your site.

Google Analytics Our personal favorite freebie! Google Analytics offers a host of fantastic tools to help you figure out where your traffic is coming from and how users are interacting with your site.

Lots of other great tools there. We hope they help you to leverage your marketing muscles to multiply your branding force.

Rich




Posted by Rich Godwin, Head of Industry CPG West
]]> https://googledata.org/google-cpg/do-more-with-less/feed/ 0 Flu Knew? https://googledata.org/google-cpg/flu-knew/?utm_source=rss&utm_medium=rss&utm_campaign=flu-knew https://googledata.org/google-cpg/flu-knew/#comments Tue, 11 Nov 2008 21:12:00 +0000

Reading the New York Times over lunch I discovered that Google has developed an interesting way to track the flu.

The New York Times story outlines how Google has spent the last year analyzing search trends to help indicate where and when the flu is breaking out. The theory being that people will increase searches on flu-like terms when they have flu-like symptoms.

Google Flu Trends also indicates where and when the flu is hitting a week to 10 days faster than what is currently available from the Center for Disease Control and Prevention.

What's this got to do with Consumer Package Goods? As you likely know, search ads work so well because they are solution based. When I'm searching for information on a sore throat, a cough drop or TheraFlu a search ad is very likely to be useful and helpful, bringing an answer to my search query and one step closer to some relief from my sickness.

Now CPG brands that are helpful to someone suffering from the flu can geographically target to regions that are likely seeing a sharp rise in flu suffers. That's nothing to sneeze at.

Posted by Rich Godwin, Head of Industry CPG West
]]> https://googledata.org/google-cpg/flu-knew/feed/ 0 YouTube – CPG Brands continuing innovation. https://googledata.org/google-cpg/youtube-cpg-brands-continuing-innovation/?utm_source=rss&utm_medium=rss&utm_campaign=youtube-cpg-brands-continuing-innovation https://googledata.org/google-cpg/youtube-cpg-brands-continuing-innovation/#comments Wed, 27 Aug 2008 18:42:00 +0000 Oreo's is running on the homepage of YouTube today. They have a fun new video promoting the ongoing DSRL campaign. Featuring Serena and Venus Williams and the last 2 Super Bowl MVP's, Eli and Peyton Manning perfectly timed with the start of the NFL season and the US Open.



This much star power timed so perfectly should return huge viewings for Oreo.

You might not have seen another CPG campaign on YouTube that is getting a lot of buzz too.

Clorox's Greenworks posted The Reserve Graffiti Project on YouTube in early June, and it has 500,000 views and has received a lot of media attention. We are seeing lots of smart and innovative ways that CPG brands are testing and experimenting with YouTube, and we want to share them with you.




Rich Godwin Team Manager
]]> https://googledata.org/google-cpg/youtube-cpg-brands-continuing-innovation/feed/ 0 The Branding Value of a Search Impression? https://googledata.org/google-cpg/the-branding-value-of-a-search-impression/?utm_source=rss&utm_medium=rss&utm_campaign=the-branding-value-of-a-search-impression https://googledata.org/google-cpg/the-branding-value-of-a-search-impression/#comments Tue, 26 Aug 2008 22:32:00 +0000
To uncover the answer we recently commissioned a study with Media Screen.

Search is a known winner for direct response, and we wanted to prove that search has value as a branding tool too! The study measured the branding impact of paid search ads on organic search terms for four CPG product categories; cosmetic, beverage, food/snack and household/laundry.

In the study respondents were then asked to complete a brand survey to measure the brand impact on aided awareness, unaided awareness, purchase intent and purchase consideration after being exposed to search results.

Our key findings were what we had expected - when the test brand appears in paid search positions, unaided awareness and purchase intent increase for that brand.

The survey also took into consideration the impact on competitive brands. It was concluded that when the test brand appears in paid search positions, unaided and aided awareness decrease for other brands.

Yahoo! recently commissioned a similar study with Media Vest. Their study confirmed our finds that a sponsored search link has a positive impact on unaided awareness.

"What this study actually proves is that search moves the branding needle for CPG," Yaakov Kimelfeld, senior VP-analytics for MediaVest said, "It's really good news for brand marketers, because there are really strong efficiencies they can find in search marketing."

If you are interested in learning more about the results of the study, let us know!

Amy Chauvin CPG Bay Area
]]> https://googledata.org/google-cpg/the-branding-value-of-a-search-impression/feed/ 0 Choose your own YouTube adventure https://googledata.org/google-cpg/choose-your-own-youtube-adventure/?utm_source=rss&utm_medium=rss&utm_campaign=choose-your-own-youtube-adventure https://googledata.org/google-cpg/choose-your-own-youtube-adventure/#comments Fri, 22 Aug 2008 18:09:00 +0000 eople are watching hundreds of millions of videos a day on YouTube and uploading hundreds of thousands of videos daily. In fact, ten hours of video is uploaded to YouTube every minute. The distribution platform has democratized the ability of the average person broadcast information globally. YouTube hosts communities for everyone, including those interested cooking, fitness, beauty, and music.


Lately, a new breed of interactive videos have been popping up all over YouTube. These videos leverage the platform's video response and annotation features to create interactive stories and games.



This series of videos allows viewers to interact by choosing which which video to watch next. Your task is to hunt for Sparta the missing cat. The embedded video gives you an idea of the concept, but you must visit YouTube to start your journey. Can you find Sparta the cat?

Other interactive videos, like shell cup and magic tricks, have popped up as well. These interactive videos create another opportunity for video watchers to engage beyond commenting and rating videos. Who doesn't like to choose their path or to control the outcome of a story or game? The Choose Your Own Adventure concept was wildly popular in children's books of the 1980s and 1900s. Could it be time to for a revival in video form?

CPG advertisers can leverage interactive videos to interact and engage consumers in a new way. Contact us if you are interested in learning more or need help brainstorming creative ways to use interactive video.


Posted by Vannie Shu Bay Area CPG Team
]]> https://googledata.org/google-cpg/choose-your-own-youtube-adventure/feed/ 0 Walk a mile in my old shoes https://googledata.org/google-cpg/walk-a-mile-in-my-old-shoes/?utm_source=rss&utm_medium=rss&utm_campaign=walk-a-mile-in-my-old-shoes https://googledata.org/google-cpg/walk-a-mile-in-my-old-shoes/#comments Fri, 01 Aug 2008 22:06:00 +0000

Rich Godwin
CPG Team Manager

We have quite a few former brand managers on the CPG team at Google. Kraft, Guinness, Unilever, Boston Beer, to name some of our former employees. It's only natural that we discuss old campaigns, brand launches, big successes, and not quiet successes!

Today iMedia Connections features an article by our National Industry Director, Kevin Kells titled What Digital Taught A Google Exec about Branding, perhaps it should have been titled "If only I could do that again!" What Brand Managers hasn't wished for a marketing mulligan or a "do over" time machine!

Kevin does a really nice job (hey, he's my boss) of pointing out how even his big successes could have been grander had he had a digital toolbox to work with back in his brand managing days. The story makes a solid case for how the pillars of marketing; Brand building, Storytelling, and Insights are strengthened with a digital playbook.

On Tuesday Aug 5th Kevin is speaking as a keynote presenter at ad:tech Chicago, the topic is Welcome to the Age of Performance Marketing. Hope you can catch Kevin in Chicago. If not let us know, we are always ready to discuss how digital can strengthen your CPG brand plan.
]]> https://googledata.org/google-cpg/walk-a-mile-in-my-old-shoes/feed/ 0 Food Court Musical – the beauty of YouTube https://googledata.org/google-cpg/food-court-musical-the-beauty-of-youtube/?utm_source=rss&utm_medium=rss&utm_campaign=food-court-musical-the-beauty-of-youtube https://googledata.org/google-cpg/food-court-musical-the-beauty-of-youtube/#comments Thu, 03 Apr 2008 00:24:00 +0000 CPG Team - Bay Area

Have you seen the Food Court Musical? It's from ImprovEverywhere To me this video again speaks to the power of YouTube and how individuals can show case their talents like never before. Watch it and enjoy.

]]> https://googledata.org/google-cpg/food-court-musical-the-beauty-of-youtube/feed/ 0 Bizarro https://googledata.org/google-cpg/bizarro/?utm_source=rss&utm_medium=rss&utm_campaign=bizarro https://googledata.org/google-cpg/bizarro/#comments Sat, 22 Dec 2007 00:17:00 +0000 December 28, 2007

A recent Bizarro.


]]> https://googledata.org/google-cpg/bizarro/feed/ 0 Great start to this Ford campaign! https://googledata.org/google-cpg/great-start-to-this-ford-campaign/?utm_source=rss&utm_medium=rss&utm_campaign=great-start-to-this-ford-campaign https://googledata.org/google-cpg/great-start-to-this-ford-campaign/#comments Fri, 21 Dec 2007 23:17:00 +0000 December 28, 2007

Almost every day I checkout the front page of YouTube, just to see who has the featured roadblock ad position. Today's ad grabbed me from the start, and I had no idea who the advertiser was.

Watched it three times, emailed it around to the team. -- and sat back and thought about the direction of digital advertising. This feels like a nice step forward for digital marketing. A fun story, making a statement, buzzworthy, and certainly very different from what is currently happening in this space.



So far Ford has 2 spots posted on YouTube and more to come if you look at BFTrules.com. Sort of reminds me of Miller's Manlaws and the always brilliant Bud Lights Real Men of Genius.
]]> https://googledata.org/google-cpg/great-start-to-this-ford-campaign/feed/ 0 The man behind the curtain. https://googledata.org/google-cpg/the-man-behind-the-curtain/?utm_source=rss&utm_medium=rss&utm_campaign=the-man-behind-the-curtain https://googledata.org/google-cpg/the-man-behind-the-curtain/#comments Fri, 21 Dec 2007 23:13:00 +0000
Rich Godwin - CPG Manager - West Coast
December 21, 2007

Hey, our fearless leader and Industry Director, Kevin Kells, was interviewed in the latest issue of Brandweek. Kevin discusses the progress Google is making with CPG clients.

Kevin is a great guy -- funny, smart, and passionate about digital media and cpg. Hope you get to meet him soon.
]]> https://googledata.org/google-cpg/the-man-behind-the-curtain/feed/ 0 Monkey Business….sort of…. https://googledata.org/google-cpg/monkey-business-sort-of/?utm_source=rss&utm_medium=rss&utm_campaign=monkey-business-sort-of https://googledata.org/google-cpg/monkey-business-sort-of/#comments Fri, 14 Dec 2007 14:52:00 +0000 Rich Godwin - West Coast CPG Pod Manager

Who doesn't love this? It's a wonderful video from Cadbury Schweppes that launched in the UK last summer and it has taken on a viral life of it's own. The Financial Times offers a super recap of the back story and the business success of this ad. It's well worth reading and of course watching again! Cadbury Schweppes America Beverage has recently posted a successful viral video for Dr Pepper too using YouTube star TayZonday.

Burning question still goes unanswered however...is that really Phil?

]]> https://googledata.org/google-cpg/monkey-business-sort-of/feed/ 0 YouTube Super Bowl Commercial Wrap Up https://googledata.org/google-cpg/youtube-super-bowl-commercial-wrap-up/?utm_source=rss&utm_medium=rss&utm_campaign=youtube-super-bowl-commercial-wrap-up https://googledata.org/google-cpg/youtube-super-bowl-commercial-wrap-up/#comments Tue, 30 Jan 2007 22:40:00 +0000 Posted By: Rich Godwin - Senior Account Executive

Sometimes even the Super Bowl hype doesn’t cut through the clutter. On Saturday my son, his buddy, and I headed out to the park to kick the soccer ball around. The conversation between the 10-year-olds turned to the Big Game, with my son asking his friend who he wanted to win. “Colts -- Bears suck” was the answer. (It’s also the reason we limit our son’s exposure to this boy, but that’s another story).

The next quick question from the friend was “When is the Super Bowl, anyway?”

What?

All these kids do is eat, think, and speak sports, and this one doesn’t know when the holiest of flat panel holidays is? It's semi-understandable, given the two weeks the NFL provides to make sure we know way way way too much about Good Rex v. Bad Rex and all else. FYI, 7 QBs have started the Super Bowl with passer ratings worse than Mr. Grossman and still won. That's a little nugget from the front page of the New York Times (free registration required).

But still, if my son's friend doesn’t know when it is, there is a chance that you haven't yet heard about the YouTube Super Bowl Commercials Wrap Up It has nothing to do with the game and everything to do with the spots that will appear in all their glory, interrupted by the game every now and then.

We are hosting every single commercial appearing in the Super Bowl on YouTube. You can watch them, share them, and coolest of all, you can rate them. So everyone can help choose the best spots, and they'll be available on YouTube right after the game. We’ll be linking to the Super Bowl Wrap Up from the front page of Google. Marketers are going to get a huge audience spending more time with their shiny new creative, and the viewers can watch as often as they'd like.


Be sure to check it out. Oh, and the Super Bowl is this coming Sunday. Kickoff is at 6:30 pm EST.

]]> https://googledata.org/google-cpg/youtube-super-bowl-commercial-wrap-up/feed/ 0 Preaching to the Choir https://googledata.org/google-cpg/preaching-to-the-choir/?utm_source=rss&utm_medium=rss&utm_campaign=preaching-to-the-choir https://googledata.org/google-cpg/preaching-to-the-choir/#comments Tue, 02 Jan 2007 18:35:00 +0000
A new report from iCrossing focuses on how and why Americans find CPG products online. The results are highly interesting and, hooray! -- they are in line with what we've been discussing with our clients and partners all year.

As a newly released study from iCrossing notes, "While significant searching is happening online, only 1% of the total CPG advertising budget is currently budgeted to online marketing." (Here's the article summarizing the findings.) The survey for the report was conducted by Harris Interactive and found among other things that among U.S. adults, 39% have searched for CPG online at some point:


iCrossing recommendations to CPG marketers include increasing your budgets for search and website marketing to reach your target audience. The report also outlines some of the reasons why U.S. adults search online for CPG products. Primarily, these are: to find special offers, gather further product information, and find locations to buy products.


We believe strongly that '07 will be a big year for CPG brands to begin fully embracing the marketing potential of the web. We look forward to discussing this with you. Please let us know if we can help.

]]> https://googledata.org/google-cpg/preaching-to-the-choir/feed/ 0 Holiday Greetings https://googledata.org/google-cpg/holiday-greetings/?utm_source=rss&utm_medium=rss&utm_campaign=holiday-greetings https://googledata.org/google-cpg/holiday-greetings/#comments Fri, 29 Dec 2006 16:50:00 +0000 Posted By: Rich Godwin - Senior Account Executive


Happy Holidays to all of our readers from the CPG team. We wish you all the best for a peaceful, restful and fun holiday season, and we look forward to working with you in 2007.

Of course, we want the new year to be a highly productive one, but just in case you're winding down with a little extra time on your hands (maybe you're stuck in an airport?) we've found Line Rider to be an outstanding use of free time! It's the funniest Internet game we've seen in a long time. Think Etch-A-Sketch but with motion. Simple, fun, frustrating -- and highly addictive! Once you've tried it for 10 minutes or so, and think you have some talent, check out what these guys have done with the little sledder!

]]> https://googledata.org/google-cpg/holiday-greetings/feed/ 0