Ad Planner Top 1,000 Most Visited Sites

The Ad Planner 1000 list is a list of the top 1,000 global sites on the web by unique users as measured by Ad Planner. Published monthly, this list details the number of unique visitors, page views and reach for each site for the top 1,000 sites globally. It’s a great way to quickly reference the most popular sites on the web.

This latest resource represents yet another step in the evolution of Ad Planner in providing reliable traffic and audience information for websites. In conjunction with our Ad Planner 1000 list, the Google Content just released an Ad Planner 1,000 targeting feature. These two features combined provide an example of how Google is working to provide more actionable data for online display advertisers.

Exporting Google Content Network Placements to AdWords
Many Ad Planner users are also AdWords users, and one of the top requested features is to provide a simple and easy way to buy Google Content Network placements advertisers find through Ad Planner. The newly launched Export to AdWords feature enables advertisers to simply export Google Content Network placements from Ad Planner into AdWords. These exported placements will be set up as a new campaign or ad group within AdWords.

For advertisers running text ads or display ads on the Google Content Network, this provides an easy way to build media plans of managed placements. Now translating the great audience research data in Ad Planner into your AdWords campaigns is easier than ever.

Creating Lists in Ad Planner
To help you create your own list of favorite sites to save and add your media plans, we also recently launched “Lists” in Ad Planner. With “Lists”, you can store sites and placements in lists for future use in media plans. To get you started, we’ve made the Ad Planner 1,000 list available to all Ad Planner user accounts for use as a handy reference or for download.

Our goal with the Top 1000 Sites and other recent updates is to deliver new tools for greater planning efficiency and data to make more informed advertising decisions.

Visit www.google.com/adplanner to check out our new features.

Posted by Rohit Kundaji, Software Engineer and Wayne Lin, Product Manager

Because this report is integrated with the rest of the DoubleClick advertiser platform, you can track how natural search, also known as organic search, is performing against your paid search and display campaigns.

This launch represents yet another way we’re focused on providing agencies and advertisers a comprehensive view of campaign performance across search and display.

• What organic searches are driving traffic and conversions to your website?
• What new keywords should I include in your paid search campaigns that you haven’t yet considered?
• How are your paid search and search engine optimization efforts are working together to meet your meet marketing goals?
• And also how they work in concert with your display campaigns

Details on natural searches
With this report you get granular detail on organic searches for supported search engines -- Google, Yahoo, MSN (including Bing), Ask.com and AOL.

The following reporting fields are available in DoubleClick Natural Search:

• Natural Search Term
• Landing Page
• Search Engine
• Country Domain
• Query String
• A variety of Search Engine Properties such as images, videos, news
• Natural Search Visits
• Conversion metrics associated with Spotlight tags (DoubleClick’s standard conversion tracking tag)

DoubleClick Natural Search requires an activation process and also that you be on DoubleClick Search as well. If you’re interested in getting this solution, contact your account manager or contact us.

Posted by Pamela Eng, Product Marketing Manager