Publishers have been asking us to report the number of users that are subscribed to their feeds in Google Reader. This is something we've been wanting to do for a while, but with all the products that use feeds at Google, corralling the data in one place was like herding cats. So herd we did, and as of today, our crawler reports the number of Google users subscribed to the feed. The count includes subscribers from Google Reader and the Google Personalized Homepage, and in the future may include other Google products that support feeds.

If you have access to your server logs, you can see the count directly in the HTTP header of our requests (read more in our FAQ). For an easier solution, you can use a web analytics service such as FeedBurner to get a detailed breakdown of your subscribers from a variety of feed readers (it may take a day or two for our stats to show up in their interface, so don't worry if they're not there yet).

While you're at it, you may want to take a look at the new Google Reader for Publishers page. It has some helpful tips to ensure the best experience for your subscribers. Among other things, it explains feed best practices, common implementation pitfalls, and various ways to promote your feeds.

We intend to develop more features for feed publishers, so let us know what would be most useful to you.

Ideally, though, you'd like to catch up on those posts in the order they were written. That's why we're releasing one of our most requested features: sorting by oldest-first. Now you can read those Lost episode summaries in the right order after you've shook the sand out of your shoes. It's available in the view settings menu, so you can select it only for the feeds or folders you prefer.

Careful observers will note that we've also added sort by auto to view settings. This nifty feature mixes feeds together according to posting frequency, so items from rarely-updated feeds (your friend's blog) show up higher than items from frequently-updated feeds like The New York Times. Look for this feature to evolve over time as we try to find other ways of highlighting the most interesting content in your feeds. Enjoy!