Google Data » Josh Pyle

Make the most of DoubleClick Campaign Manager with new eLearnings and webinars

Josh Pyle — Wed, 03 Sep 2014 17:00:00 +0000

Class is in session! Last week we went back-to-school with a series on the benefits of DoubleClick's unified platform, along with yesterday’s DoubleClick Search Academy announcement. Today, we're launching new DoubleClick eLearnings, a webinar series, and updated recorded webinars to help you learn and take advantage of our integrated platform features.

DoubleClick Digital Marketing gives marketers the ability to create, buy, and manage any type of ad on any device, helping consolidate your digital marketing efforts to more efficiently reach your goals. Now, you can use our new DCM Mobile eLearning, updated DCM Fundamentals course, and new webinar series to further your DoubleClick education and use our features to their fullest.

Try eLearning paths you can work through at your own pace

DCM Mobile eLearning: learn and master mobile display
DoubleClick's mobile solutions give you better ways to create, serve, and track ads. Use our new intermediate-level DCM Mobile eLearning to learn the steps to take for mobile-focused campaigns. Get an overview of digital creative formats, setting goals, trafficking best practices, conversion tracking, and reporting. The eLearning also dives into the differences between mobile, web, and in-app inventory, along with instructions for implementation and reporting. Try it now

Updated DCM Fundamentals eLearning and Certification: Learn the basics
If you haven’t yet received your DCM Fundamentals Certificate of completion, take DCM Fundamentals today and show that you know your stuff. Take a look at the updated training course, complete with new video and interactive content. Try it now

Make the most of DoubleClick in our new webinar series
When you’re busy developing and executing campaigns, making time to learn the latest product features and best practices can be tough. With that in mind, we've created a simple training program packed with actionable, easy-to-follow training tips and resources.

Join our product experts over the next two months for Make the most of DoubleClick, a webinar series where you’ll learn tips and tricks for better digital creative, better mobile campaigns, better trafficking, and better attribution. See the schedule below and register through the new training page in the DCM Help Center. Set aside 60 minutes for DoubleClick and find new ways to save time.

Make the most of DoubleClick: Better digital creative – 9/11 at 9 AM PT / 12 PM ET
Enhanced Formats in DoubleClick Campaign Manager and Layouts in DoubleClick Studio give you the power to turn static creative assets into engaging, interactive ads – without the hefty creative fees or long turnaround times. Learn how you can use these features for your next campaign. Register

Make the most of DoubleClick: Better mobile campaigns – 9/25 at 9 AM PT / 12 PM ET
Learn more about how you use new DCM Mobile features to create faster, better, and more efficient mobile campaigns. Register

Make the most of DoubleClick: Better ad trafficking – 10/9 at 9 AM PT / 12 PM ET
Learn tips and tricks for more efficient ad trafficking. Register

Better business decisions through attribution – 10/23 at 9 AM PT / 12 PM ET
Learn how to put attribution data to use in answering important questions about your business. We'll discuss some case studies and help you incorporate attribution into your decision-making. Register

Dig into our library of recorded webinars
If live training isn’t your thing, check out our fresh selection of recorded webinars in the Help Center to learn more best practices, ranging from Fundamentals to ad trafficking to DoubleClick Rich Media, and more. While you’re there, be sure to read our latest release notes.

Get more from your DoubleClick account and reclaim your time by trying the eLearnings, webinars, and recordings to learn new tips and best practices!

Be a star student and stay connected with DoubleClick Training by subscribing to training updates.

Posted by Sarah Payne, DoubleClick Campaign Manager Product Trainer

DoubleClick Search Academy: Make the grade with customized, self-paced training

Josh Pyle — Tue, 02 Sep 2014 12:00:00 +0000

Last week, we shared some digital marketing flashcards to help you go back to school, DoubleClick style (Take a look at our day 1, day 2, day 3, day 4, and day 5 flashcards).

Today, we're helping you further your DoubleClick Search education by introducing DoubleClick Search Academy, an easy-to-use, self-paced learning path designed to guide you through core DoubleClick Search online help and training courses -- based on your role and how you use the tool.

We’ve heard from users that they need more customized learning based on how they use DoubleClick products. If you’re a trafficker, you might need a broad understanding ranging from the basics all the way to advanced features to maximize search campaign performance. If you’re an analyst, you might not need to know all the details a planner might be responsible for, but you might still like to know how conversion data is tracked and how to monitor day-to-day performance for reporting insights.

DoubleClick Search Academy includes these checklists:

Basics for new users: Understand the benefits of a search engine management tool using our core curriculum, including DoubleClick Search Fundamentals eLearning and certification.
Implementation guide: Learn how to implement a new DS account and launch a basic campaign.
QA and troubleshooting: It’s not shop class, but you’ll learn all about QA'ing tags, troubleshooting common Floodlight tag issues, and more.
Advanced topics: Become an expert by learning about advanced DS integrations and topics. Learn about formula columns, shopping campaigns, bid strategies, inventory-aware campaigns, and executive reporting.

Since DoubleClick Search Academy covers a lot of material, we've set it up in checklist format so you can track progress by checking the boxes at the end of each step. Your progress will be saved so if you have to take a break, you can come back anytime and pick up where you left off.

Whether you’re a freshman trafficker adjusting your search marketing beanie, an analyst on the Dean’s list, or a planner feeling like a 5th year student, you can find customized training based on your role to help you ace DoubleClick Search.

Go for extra credit and sign up to receive DoubleClick training updates in your inbox.

Posted by Justine Thomas, DoubleClick Search Product Trainer

Learn about DoubleClick Dynamic Creative Solutions and join our webinar series

Josh Pyle — Mon, 11 Aug 2014 12:00:00 +0000

Last week’s updates to Google Web Designer included cool new features that make it easier for creative designers and developers to build robust HTML5 creative. These features, combined with DoubleClick’s audience and environment information can help advertisers and agencies improve creative messaging for even more successful cross-screen marketing campaigns.

Today’s consumers expect to see tailored and relevant ads, and DoubleClick Dynamic Creative can help you use the information about who is viewing an ad to build smarter and more relevant creatives for every viewer. Learn about DoubleClick Dynamic Creative today by visiting our Dynamic Solutions page on the Rich Media Gallery and joining this week’s training webinar series.

Watch this video:

Find DoubleClick Dynamic Creative solutions by vertical.
Check out our Dynamic Creative Solutions page in the Rich Media Gallery to learn how to get started with DoubleClick Rich Media Dynamic Creative. You’ll find industry-specific information, best practices and creative examples for retail, travel, auto, and telecom verticals.

Join this week’s DoubleClick Dynamic Creative webinar series.
Want to learn more in an interactive environment? Join our product experts for this week’s DoubleClick Dynamic Creative webinar series. See the schedule below and register through the links below.

Introduction to Dynamic Creative – 8/12 at 9 AM PST / 12 PM EST
Learn about the benefits of DoubleClick Dynamic Creative and see how it works. You’ll also learn the differences between basic and advanced formats, how to set up and make changes, and how to use advanced targeting. Register

Advanced Dynamic Creative Workflow – 8/13 at 9 AM PST / 12 PM EST
Learn the advanced dynamic creative workflow. We’ll cover the pre-launch, launch, and post-launch processes for advanced formats, along with advanced dynamic strategy kits. You’ll also learn troubleshooting tips and tricks to help you with the more advanced dynamic creatives. Register

Dynamic Creative Best Practices – 8/14 at 9 AM PST / 12 PM EST
Build your knowledge and learn best practices for designing, developing, and revising dynamic creative. We’ll cover advanced features, like creative dimension filtering, autosizing, and more. Register

If you’ve taken Fundamentals training for DoubleClick Campaign Manager and DoubleClick Rich Media, these resources will help you better understand how to implement dynamic creative. If you haven’t already, be sure to take DoubleClick Campaign Manager Fundamentals and Rich Media Fundamentals and get your certificate of completion.

Watch a pre-recorded webinar.
Can’t make this week’s webinar series? No worries! You can watch a recorded webinar in our Help Center to learn more dynamic creative best practices. While you’re there, be sure to read about our latest release notes.

Stay connected with DoubleClick Training by subscribing to training updates.

Posted by Ilinka Zaharčeva, DoubleClick Rich Media Product Trainer

Get Studio Certified using the new DoubleClick Studio Certification training guides

Josh Pyle — Fri, 27 Jun 2014 12:00:00 +0000

A few months back, we launched a campaign to encourage creative partners to Get Studio Certified. Since then, we've focused on improving our training content to help developers grow their skills and get more comprehensive Studio training.

As we continue our revamp of the DoubleClick Studio Certification program, we're thrilled to announce our new Studio Certification study guides. These guides bring Studio training content from presentations, videos, & separate help articles into a central location in the Rich Media Help Center. Use these guides to walk through the details of exactly what you need to know to pass each exam.

DoubleClick Studio Certification study guides include:

Core certification for Flash & HTML5
Updated QA badge: The QA badge guide covers all areas for testing Flash, HTML5, and dynamic creatives. If you took the QA Certification exam before March 13th, 2014, you'll need to get re-certified with the new QA badge by July 1st, 2014.
Advanced badges: Engagement ads, Dynamic creative, YouTube mastheads, & VPAID.

Visit the Rich Media Help Center and try these guides today!

Questions about the Studio Certification program? Download our Certification poster to learn the benefits of getting Studio Certified (including a few tips and tricks). Find out more in the Rich Media Gallery.

Even if you're already certified with one badge, keep developing your skills by reviewing the new training guides and getting certified with new badges.

Reminder: If you took the QA Certification exam before March 13th, 2014, you'll need to get re-certified with the new QA badge by July 1st, 2014.

Posted by Paige Birnbaum, DoubleClick Studio Certification Training

Learn about DoubleClick Campaign Manager and join an upcoming webinar

Josh Pyle — Tue, 24 Jun 2014 12:00:00 +0000

Need to beat the heat? Set aside time this summer to catch up on DoubleClick Campaign Manager training. We offer cool ways to learn like DCM Academy, a role-based learning path to help you learn based on how you use the product. We also offer Fundamentals eLearning and live webinars covering Reporting, Event Tags, Attribution, and more. And don’t miss our New Features Webinar to learn about the latest product releases.

Start with DCM Fundamentals eLearning

Are you an ad trafficker, analyst, or media planner who needs to learn the basics? Try DCM Fundamentals eLearning and Certification to learn key DoubleClick Campaign Manager concepts. If you need an introduction to the fundamentals and want to learn best practices, this is the place to begin.

Pass the exam and get a certificate of completion demonstrating your knowledge of DoubleClick Campaign Manager. Register

Join a DoubleClick Campaign Manager webinar

If you want to learn about DoubleClick Campaign Manager in a live setting, register for an upcoming training webinar.

DFA6 to DCM for Existing Users – 7/2, 7/9, 7/22, 8/13, 9/17
Upgrading to DoubleClick campaign Manager? Learn about the latest features and key functionality and workflow differences compared to DFA6.

DCM Fundamentals – 8/12 (North America), 7/9, 8/13 and 9/10 (Asia-Pacific)
If you want a live webinar experience to support the DCM Fundamentals eLearning, join this 2.5 hour session to learn how third-party ad serving works along with the steps for setting up Floodlight and trafficking your first campaign. This session also touches on remarketing.

Campaign Trafficking Demo – 7/16, 8/6, and 9/3
Join our product trainer for a walkthrough of how to create a campaign and assign campaign elements.

Prerequisites: This session is a companion to DCM Fundamentals, and assumes that you’ve taken the DCM eLearning and Certification (or attended the DCM Fundamentals webinar). Before attending, make sure you know how DoubleClick Campaign Manager defines a campaign, placement, ad, and creative.

DCM New Features Webinar – 7/8
Join our product trainer for a walkthrough of the latest product features.

Advanced webinars
In these webinars, we’ll discuss featured topics to help you more effectively manage your campaigns. Before attending, make sure you’re familiar with basic reporting and DFA6/DoubleClick Campaign Manager concepts.

Reporting Basics – 7/10, 8/14, and 9/11
Learn how to run reports in Report Builder, and slice and dice data in the Summary tab (dashboard view). Get a demo of Reporting as well as how to pull common reports, including Standard/Performance, Reach, and Floodlight.

Understanding Event Tags – 8/7
Learn about the Event Tags, a DCM feature that helps you to apply 4th party impression and click pixels to your creatives. This webinar will cover Event Tag creation, application and site whitelist/blacklisting.

Reporting: Attribution – 8/28
In this session, you’ll learn about the attribution options available in Reporting, and uses for Multi-channel funnels, Attribution, and Modeling. This session is also helpful if you’re upgrading from DFA to DCM and want to expand your knowledge of what the Reporting tool offers.

Prerequisites: Make sure you’re familiar with ad trafficking in DFA6 or DoubleClick Campaign Manager before attending these sessions. If you’re not, attend the Fundamentals webinar first.

DFA webinars
Still using DFA6? That’s okay, we still offer webinar training! Get trained online with DFA Fundamentals eLearning and Certification (eLearnings and exams available in Spanish, Japanese, Portuguese, Swedish, Italian, and more). We also offer webinars for DFA6 Fundamentals and MediaVisor.

DFA Fundamentals – 7/30 and 9/10
Join this webinar if you're using DFA6 and are new to third-party ad serving. This webinar mainly focuses on the basics of ad trafficking, but also touches briefly on Floodlight tags and DFA Reporting.

MediaVisor Fundamentals – 8/5
Learn the most common uses of MediaVisor, including how to plan and create campaigns, advertisers, and site placements. You’ll also learn how to send RFPs and IOs, as well as how to traffic placements from MediaVisor to DFA.

Running into a scheduling conflict? Check out the pre-recorded webinars and training videos in the DCM Help Center, and DFA Help Centers – you might find a pre-recorded session ready to watch.

Don’t forget to sign up for the DoubleClick Digest to get the latest DoubleClick news, research, events, and product updates!

Posted by Sarah Payne, DoubleClick Campaign Manager Product Trainer

Build dynamic creative expertise: Join our June webinars and online training

Josh Pyle — Wed, 28 May 2014 12:00:00 +0000

For the past several weeks, we’ve been explaining how creative agencies should use the audience and environment information from a media buy to improve the creative message.

DoubleClick Dynamic Creative allows you to use the information about who is viewing an ad, to build ad creative that is relevant to every viewer. Research shows that people are twice as likely to click on real-time (dynamic) creative than they are static creative (1) and today’s consumers expect that the ads they see will be tailored and relevant.

To help our agency partners stay up-to-date on the latest DoubleClick Dynamic Creative tools, we’re launching new training resources to teach you how to more efficiently use dynamic formats. If you’ve taken our Fundamentals training for DoubleClick Campaign Manager and DoubleClick Rich Media, these resources will help you build your skills further.

Join our upcoming DoubleClick Rich Media Dynamic Creative webinar series.

See the June schedule and register through the training page in the Rich Media Help Center.

Introduction to dynamic creative – 6/3

This webinar will provide an overview of dynamic creative, including explaining the differences between basic and advanced formats, how to set up and make changes, and how to use advanced targeting. Register

Advanced dynamic creative workflow – 6/10

This webinar will focus on the advanced dynamic creative workflow. We’ll cover the pre-launch, launch, and post-launch processes for advanced formats, along with advanced dynamic strategy kits. We'll provide troubleshooting tips and tricks to help you with the more advanced dynamic creatives. Register

Dynamic creative best practices – 6/17

Build your knowledge and learn best practices for designing, developing, and revising dynamic creative. We’ll cover advanced features, like creative dimension filtering, autosizing, and more. Register

These webinars are intended for users who have completed DoubleClick Rich Media Fundamentals training. To get the most out of these sessions, make sure you’ve taken Rich Media Fundamentals and have received your certificate of completion. Please be aware of any regional time differences before enrolling in a live session.

Use our dynamic creative strategy & feed training checklists.
Need to know how to translate an advertiser’s campaign goals into a dynamic creative? If you’re planning a dynamic creative campaign for your client and need guidance on strategy and execution, try our new role-based checklists to build your expertise.

Media planners: Get an overview of dynamic creative strategies in DoubleClick Rich Media so you can determine the right strategy to meet your advertiser’s goals. Try it now

Creative developers: Learn to implement a dynamic feed strategy, including all the details of feed structure. Try it now

Need to know the basics? Start with Rich Media Fundamentals eLearning and certification.

If you’re an agency user who’s new to rich media or just need a refresher, take DoubleClick Rich Media Fundamentals to learn the basics at your own pace.

In Rich Media Fundamentals, you’ll learn how to:

Build Flash and HTML5 creatives
Publish to QA
Use the API
Build dynamic creatives and create/edit rules
Resolve common live issues

Pass the exam and you'll get a printable certificate of completion you can use to show your proficiency.

Watch a pre-recorded webinar.
We also offer recorded webinars in our Help Center, covering the basics of DoubleClick Studio, and more. While you’re there, be sure to read about our latest release notes.

You can stay on top of new updates by subscribing to our newsletter and following us on our Google+ page.

Posted by Ilinka Zaharčeva, DoubleClick Rich Media Product Trainer

(1) Magna Global, Media Economy Report: Better, Smarter, Faster: How Data Is Changing Our Business. Vol. 04. Magna Global USA, Inc., 2014.

Be a programmatic expert: learn Bid Manager with role-based training and webinars

Josh Pyle — Tue, 08 Apr 2014 14:00:00 +0000

Programmatic buying in DoubleClick Bid Manager keeps getting easier. We offer training for all levels, from new user training to advanced webinars. To help you learn faster and more efficiently, we’ve launched the new Bid Manager checklists along with two new optimization webinars.

Bid Manager checklists
Learn the basics of Bid Manager or master more advanced campaign management topics using the new Bid Manager checklists. These self-paced learning paths help you learn and master the product based on your role:

Basics for new users: Learn the basics of a demand-side platform and apply these concepts to an advertiser's media plan in Bid Manager. This checklist includes Bid Manager Fundamentals eLearning and certification. You'll also learn how Bid Manager integrates with DoubleClick Campaign Manager & DFA6.
Account setup: Learn to set up and structure a new account, set up new users, and create new advertisers.
Campaign implementation: Walk through step-by-step guidelines, tips, and best practices for setting up new campaigns. We offer checklists for campaign managers based on whether or not they use DoubleClick Campaign Manager & DFA6.

Regardless of your level of experience with real time bidding and DoubleClick Bid Manager, we have a learning track that’s right for you!

Join a webinar this spring
Continue your learning by joining a live training webinar this spring. See the schedule below and register through the Training page in the Bid Manager Help Center (sign-in required).

Bid Manager Overview for new users – 4/17

Get an overview of Bid Manager – including the basic benefits and features of demand-side platforms and how ad exchanges work. Learn the steps to setting up a new campaign in Bid Manager. We'll also cover Core Bid Manager functionality and how it works with DoubleClick Campaign Manager & DFA6, as well as how to analyze performance and optimize campaigns. Register

We also offer eLearning and Certification, available in Spanish, Portuguese-Brazilian, and more.

Optimization webinar series
Learn key features in DoubleClick Bid Manager so you can more effectively manage your programmatic campaigns.

Bids and budgets – 5/13
Learn tips on setting up bids, budgets, and frequency caps, and evaluating the performance to make optimizations. Register

Audience buying – 5/29
Learn to use the audience targeting feature for both third-party and first-party audience targeting. We'll look at tools like the Audience Composition report, and provide best practices for your remarketing line items. Register

These webinars are intended for Bid Manager users who have completed Fundamentals training. If you’re a Bid Manager customer but are not yet using the tool, complete the Fundamentals eLearning.

Advanced webinars

Launch your campaign – 4/23
Now that you know the basics, it's time to set your bid strategies. In this webinar, you’ll walk through turning a media plan into a live campaign in Bid Manager. We'll also cover different strategies for gaining reach and increasing ROI, as well as setting up remarketing recency. Register

Creative Approvals – 6/3
Learn more about the creative approval process and find out what you need to do if creatives aren't approved. Register

These webinars are intended for Bid Manager users who have completed Fundamentals training. If you’re a Bid Manager customer but are not yet using the tool, complete the Fundamentals eLearning.

Watch a pre-recorded webinar
We also offer recorded webinars in our Help Center, covering an Overview for new users, topics like keyword contextual targeting, creative approvals, upgrades, and more. While you’re there, be sure to read about our latest product releases.

Some sessions mention prerequisites where we recommend background knowledge. Please note these to make sure you get the most out of each session. Lastly, be aware of any regional time differences before enrolling in any of the live sessions.

Keep in mind, the Bid Manager Help Center is only available to current Bid Manager users, so you'll need to sign in with the Google account you use for Bid Manager.

Be sure to sign up for the DoubleClick Digest to get the latest DoubleClick news, research, events, and product updates.

Posted by Molly Larrison, DoubleClick Bid Manager Product Trainer

Join a DoubleClick Campaign Manager webinar this Spring

Josh Pyle — Wed, 26 Mar 2014 12:00:00 +0000

Spring is in bloom in most places, trees and flowers are growing (or at least the snow is melting), and more agencies and marketers are upgrading! It’s the perfect season to learn and master DoubleClick Campaign Manager based on your role and how you use the product. We offer multiple learning options, from the basics to more advanced topics like In-Stream Video, Attribution, and more – so come check us out!

Register for the eLearning and see upcoming webinars via the Training page in the DCM or DFA Help Centers (sign-in required).

Start with DCM Academy and Fundamentals eLearning

Are you an ad trafficker, analyst, or media planner just getting started? Try DCM Academy for easy-to-use learning paths that guide you through core Help Center articles and online training material, including the recently-launched DCM Fundamentals eLearning and Certification.

Pass the exam and get a printable certificate of completion demonstrating your knowledge of DoubleClick Campaign Manager.

Join a DoubleClick Campaign Manager webinar

Whether you’re starting to upgrade to DCM or you’ve already made the move, attend these webinars to better understand and use the product.

DCM Fundamentals – 4/29 and 6/10
Similar to the eLearning, this 2.5 hour webinar will teach you everything from how third-party ad serving works to the steps needed to set up Floodlight tags and traffic your first campaign. This session also touches on Remarketing. Attend this webinar if you need an introduction to the fundamentals and want to learn best practices.

DFA6 to DCM for Existing Users – 4/2, 4/16, 4/30, 5/14, 5/28, 6/11, 6/25
Learn what's changed in DoubleClick Campaign Manager. Get a demo of the key differences compared to DFA6. Attend this webinar if you’ve been using DFA6 and want to know about functionality and workflow differences between DFA and DoubleClick Campaign Manager before you upgrade.

Campaign Trafficking Demo – 4/9, 5/7, and 6/4
Join our product trainer for a live walk through of how to create a campaign and assign campaign elements.

Prerequisites: This session is a companion to the DCM Fundamentals eLearning, and assumes that attendees have taken the DCM eLearning and Certification or attended the DCM Fundamentals webinar. Before attending, you should already know how DoubleClick Campaign Manager defines a campaign, placement, ad, and creative.

Advanced webinars

In these webinars, we’ll discuss featured topics to help you more effectively manage your campaigns. Before attending, make sure you’re familiar with basic reporting and DFA6/DoubleClick Campaign Manager concepts.

Understanding In-Stream Video – 4/17
In this session, you'll learn the basics of trafficking In-Stream Video creatives in DCM.

Reporting: Report Builder – 4/3, 5/1, and 6/5
Learn how to run reports in Report Builder, and slice and dice data in the Summary tab (dashboard view). Get a demo of Reporting along with how to pull common reports, including Standard/Performance, Reach, and Floodlight.

Reporting: Attribution – 5/15
In this session, you’ll learn about the attribution options available in Reporting, and uses for Multi-channel funnels, Attribution, and Modeling. This session is also helpful if you’re upgrading from DFA to DCM and want to expand your knowledge of what the Reporting tool offers.

Prerequisites: Users should have familiarity with ad trafficking in DFA6 or DoubleClick Campaign Manager before attending these sessions. If you’re not familiar with DoubleClick Campaign Manager or DFA6, attend the Fundamentals webinar session first.

DFA webinars

Still using DFA6? That’s okay, we still offer plenty of training! Get trained online with DFA Fundamentals eLearning and Certification (eLearnings available in Spanish, Japanese, Portuguese, Swedish, Italian, and more). We also offer webinars for DFA6 Fundamentals and MediaVisor.

DFA Fundamentals – 4/23 and 6/4
DFA Fundamentals is the first step if you’re new to third-party ad serving and DFA6. This webinar mainly focuses on the basics of ad trafficking, but also touches briefly on Floodlight tags and DFA Reporting.

MediaVisor Fundamentals – 4/22 and 6/17
Learn the most common uses of MediaVisor, including how to plan and create campaigns, advertisers, and site placements. You’ll also learn how to send RFPs and IOs, as well as how to traffic placements from MediaVisor to DFA.

Some sessions mention prerequisites where we recommend background knowledge. Be sure to note these to get the most out of each session. Lastly, be aware of any regional time differences before enrolling in any live sessions.

Running into a scheduling conflict? Check out the pre-recorded webinars in the DCM Help Center, and the DFA Help Center – you might find a pre-recorded session ready to watch.

Don’t forget to sign up for the DoubleClick Digest to get the latest DoubleClick news, research, events, and product updates!

Posted by Sarah Payne, DoubleClick Campaign Manager Product Trainer

Merge the art and science of brand advertising by learning to build Engagement Ads

Josh Pyle — Tue, 18 Mar 2014 12:00:00 +0000

Studio Certified developers, do you want to tell the world that you can create innovative ads designed for users to connect with brands? With DoubleClick Studio’s Engagement Ads Certification, you can get certified in building ads that marry the art of brand building with the science of performance display.

Engagement Ads are tuned to user engagement – not clicks, letting brands connect with users through multiple creative formats. Ads are available on a cost-per-engagement (CPE) basis, allowing advertisers to bid and pay only for user engagement.

Watch this video:

Engagement Ads fit in standard display units, allowing them to scale across the web and then expand to a larger format after an innovative two-second hover delay. This delay eliminates nearly all accidental expansions, providing a better user experience and more accurate reporting to advertisers.

With this flexibility, the richness of a campaign using Engagement Ads depends on the story the brand wants to tell and the type of content they want to promote. Creatives can range from rich, interactive videos built in DoubleClick Studio to immersive brand experiences using HTML5, CSS3, and WebGL – all without leaving the ad format on the publisher’s website.

Check out an Engagement Ad format in action.

Engagement Ads badge certification gives you:

A badge that identifies you as a Studio Certified user able to create Engagement format ads
Promotion via DoubleClick Rich Media properties and associated sites

You also receive the benefits of the Studio Certification Program, including exclusive access to betas and product features, DoubleClick hosted events and workshops, and a badge you can use for self-promotion.

Pass the exam and get the badge to demonstrate your expertise in creating rich ads to boost user engagement. Take the Engagement Ads exam and get certified.

Note: You must be Studio Certified in Core Flash or HTML5 to take the Engagement Ads certification exam.

Not Studio Certified? No worries! Get Certified today. We have these Studio Certification badges available:

Core Studio Certification exam for Flash and HTML5 developers
Integrated QA Certification
Advanced Badge Certification for Dynamic creatives, VPAID creatives, and YouTube mastheads

Learn more about Studio Certification in the Rich Media Gallery.

Posted by Paige Birnbaum, Program Manager, DoubleClick Studio Certification

Become a DoubleClick Campaign Manager expert

Josh Pyle — Thu, 20 Feb 2014 18:00:00 +0000

We’re thrilled to announce the launch of two exciting DoubleClick Campaign Manager training offerings: DCM Academy & DCM Fundamentals eLearning and Certification.

Get started with DCM Academy

DCM Academy is an easy-to-use, self-paced learning path designed to guide DoubleClick Campaign Manager users by role through core Help Center articles and online training material.

DCM Academy is for ad traffickers, analysts, and media planners – guiding them through curated help content and online training, so that you can learn and master DoubleClick Campaign Manager based on how you use the product.

DCM Academy covers:

Basic information for new users: Just getting started? With the DCM Fundamentals eLearning and Certification, this is your first step toward mastering DoubleClick Campaign Manager.
Implementation guide: Learn how to structure your new account or advertiser.
QA and troubleshooting: Find out how to address and resolve common issues.
Advanced topics: Learn about advanced tracking, Google Tag Manager integration, and more.
Rich Media: Get tips and best practices for trafficking DoubleClick Rich Media in your DoubleClick Campaign Manager account.

Since DCM Academy covers a lot of material, we’ve set it up so you can track your progress.

The core curriculum: DCM Fundamentals eLearning and Certification

DCM Fundamentals covers key concepts, including:

Ad serving basics
How to use the DoubleClick Campaign Manager interface
Account structure and administration
Step-by-step ad trafficking instructions
Creating Floodlight tags for conversion tracking
Best practices for managing ads, placements, & creative
An overview of reporting

Register for DCM Fundamentals through the Training page in the Help Center.

If you're an existing DFA customer, you can continue to use DFA Academy and Fundamentals eLearning for online training. Contact your account manager about upgrading to DoubleClick Campaign Manager today.

Stay on top of new updates by subscribing to our newsletter and following us on our Google+ page.

Posted by Sarah Payne, Product Trainer

Study up on programmatic with our Bid Manager optimization webinars

Josh Pyle — Thu, 23 Jan 2014 14:00:00 +0000

Now that we're back from the winter break, it's time to study up on programmatic with DoubleClick Bid Manager. We'll help you be a star student with our Optimization Webinar Series over the next two months. Need to learn the basics, or are you already advanced? We offer basic training via eLearnings, as well as webinars for users already familiar with the platform.

Take a look at our schedule below and enroll through the Training page in the Bid Manager Help Center (sign-in required).

Optimization Webinar Series

In this series, experts will discuss key features in DoubleClick Bid Manager to help you more effectively manage your programmatic campaigns.

Buy Facebook Exchange (FBX) inventory using DoubleClick Bid Manager - 2/4

Did you know that you can use DoubleClick Bid Manager to bid on FBX, Facebook's real-time bidding exchange? In this session, our product experts will teach you tips and tricks on how to get started with DBM line items targeting FBX inventory. Join this webinar If you’re a Bid Manager customer looking to build your campaigns, expand reach, and explore new options. Register

vCPM Bidding - 2/18

Learn how to implement Bid Manager's automated bidding tool to enhance your campaign performance. Register

Targeting - 3/4

Learn how to assign targeting and make adjustment for your prospecting, audience targeted, and remarketing line items. Register

Reporting - 2/25

Join our live webinar on generating reports and reading inline statistics in Bid Manager. We'll cover how these reports can help you optimize prospecting, audience, and remarketing campaigns. Join this webinar if you run reports, review data, or make optimizations. Register

Advanced webinars

Launch your campaign - 1/23

Join this webinar if you’re ready to set your bid strategies. In this webinar, you'll walk through how to turn a media plan into a live campaign in Bid Manager. We'll also cover different strategies for gaining reach and increasing ROI, as well as setting up remarketing recency. Register

Private Deals - 3/19

In this webinar, you’ll learn how to set up private deals with ad exchanges, what’s needed to get started, and steps to launch. This webinar is intended for users of Bid Manager who are interested to learn more about available inventory and direct deals. Register

These webinars are intended for Bid Manager users who have completed Fundamentals training. If you’re a Bid Manager customer but are not yet with the tool, complete the Fundamentals eLearning.

Pre-recorded webinars available

We also offer pre-recorded webinars in our Help Center, covering the Overview for new users, as well as topics like Keyword contextual targeting, Creative approvals, upgrades, and more. While you’re there, be sure to read about our latest product releases.

Posted by Molly Larrison, DoubleClick Bid Manager Product Trainer

Join an upcoming DoubleClick Campaign Manager training webinar

Josh Pyle — Tue, 21 Jan 2014 14:00:00 +0000

With the new year, now is the perfect time to learn the DCM interface and dive into the new workflow. Whether you're upgrading or haven't yet used DCM, we offer multiple ways for you to learn the basics, and learn about advanced training topics.

Take a look at our upcoming DCM and DFA webinars and enroll through the Training page in the DCM or DFA Help Centers (sign-in required).

DCM webinars
Whether you’re upgrading to DCM or have already upgraded, attend these webinars to better understand and use DCM.

DCM Fundamentals – 2/12, 2/26 and 3/12
Designed for new DCM users, this webinar will teach you everything from how 3rd party ad-serving works to how to set up Floodlight tags and traffic your first campaign. This session also touches on Remarketing. Attend this webinar if you need an introduction to the fundamentals of DCM and want to learn best practices.

DFA6 to DCM for Existing Users – 2/5, 2/19, 3/5, and 3/19
Learn what's changed in DCM. Get a demo of the key differences in DCM compared to DFA6. Attend this webinar if you’ve been using DFA6 and want to know about functionality and workflow differences between DFA and DCM before you upgrade.

Reporting: Report Builder – 2/6 and 3/6
Learn how to run reports in Report Builder, and slice and dice data in the Summary tab (dashboard view). Get a demo of Report Builder (Reporting) as well as how to pull common reports (Standard/Performance, Reach, and Floodlight). This training also covers the differences between Report Builder and ReportCentral.

This session is designed for users with a basic knowledge of DFA6 or DCM. If you’re not familiar with DCM or DFA, attend the Fundamentals webinar session first.

Advanced webinars
In these webinars, experts will discuss featured topics to help you more effectively manage your campaigns in DCM. Before attending, users should be familiar with basic reporting and DFA6/DCM concepts.

Understanding Ads and Creatives: Properties – 1/23
In this session, you'll learn about the properties of your ads, including priority, delivery goals, creative rotation, and targeting. This will also cover creative labeling, which can be used to isolate and view the performance of similar creative messages in reporting.

Understanding Event Tags – 2/27, 3/20
This session addresses the new Event Tags feature in DCM, which helps you to apply 4th party impression and click pixels to your creatives in DCM. Learn about Event Tag creation, application and site whitelist/blacklisting.

Understanding Remarketing – 3/13
This session will cover the use of remarketing in DCM, including the creation of remarketing lists and the use of those lists for the purpose of targeting ads in DCM.

Reporting: Attribution – 2/20
In this session, you’ll learn about the attribution options available in Reporting. Get a look at uses for Multi-channel funnels, Attribution, and Modeling. This session is also helpful if you’re upgrading from DFA to DCM to expand knowledge of what the Reporting tool offers.

DFA webinars
Still using DFA6? No worries! Get trained online with our DFA Fundamentals eLearning (available in Spanish, Japanese, Portuguese, and Swedish, Italian, and more). We also offer webinars for both DFA6 Fundamentals and MediaVisor.

DFA Fundamentals – 1/21, 2/19, 2/26, and 3/26
Learn the basics of trafficking in DFA6. The bulk of the session focuses on ad trafficking, but touches briefly on Floodlight tags and DFA Reporting. DFA Fundamentals is the first step if you’re new to third-party ad serving and DFA.

MediaVisor Fundamentals – 2/11 and 3/11
Learn the most common uses of MediaVisor, including how to plan and create campaigns, advertisers, and site placements. You’ll also learn how to send RFPs and IOs, as well as how to traffic placements from MediaVisor to DFA.

Some sessions mention prerequisites where we recommend background knowledge. Be sure to note these to make sure you get the most out of each session. Lastly, be aware of any regional time differences before enrolling in any of the live sessions.

Running into a scheduling conflict? Check out the pre-recorded webinars in the DCM Help Center as well as the DFA Help Center – you might be able to find a pre-recorded session ready to watch.

Don’t forget to sign up for the DoubleClick Digest to get the latest DoubleClick news, research, events and product updates!

Posted by Sarah Payne, DCM Product Trainer

Become a video expert: learn to create innovative, interactive video ads

Josh Pyle — Wed, 20 Nov 2013 15:00:00 +0000

Studio Certified developers, do you want to tell the world that you can create engaging in-stream video ads? With the new Studio Certification VPAID badge, you can do just that.

VPAID (Video Player Ad Interface Definition) is a hybrid creative format that runs as a pre-, mid-, or post-roll with the publisher’s content video. When watching in-stream ads, users can pause and resume videos, pull up options to learn about products, and more. For example, you can watch a video about a car, pause it, and learn more about the car right from the ad – without leaving the player on the publisher’s website. Check out the VPAID format in action.

VPAID gives brands a way to create a micro-site experience directly within an ad unit. Users can interact with the brand and learn more about the products without ever having to navigate away from the original page they were on. So it's good for the user, it's good for the web publisher, and it's great for the brand.

VPAID badge certification gives you:

A badge that identifies you as a Studio Certified user able to create interactive in-stream ads
Exclusive access to DoubleClick hosted events and workshops
Early access to betas and product features
Promotion as a Studio Certified user with a VPAID badge via DoubleClick Rich Media properties and associated sites

Listing with other Studio certified users on the Rich Media gallery
We'll announce your achievement via our Twitter account
Promotion via Rich Media Gallery and marketing materials
A badge you can use for self-promotion

Pass the exam and get the badge to demonstrate your expertise in creating rich, in-stream ads to boost user engagement. Take the VPAID exam and get certified.

Note: You must be Studio Certified in Core Flash or HTML5 to take the VPAID certification exam.

Not Studio Certified? No worries! Get Certified today. We have these Studio Certification badges available:

Core Studio Certification exam for Flash developers
Core Studio Certification exam for HTML5 developers
Integrated QA certification
Advanced badge certification for Dynamic creatives and YouTube Mastheads

Learn more about Studio Certification in the Rich Media Gallery.

Posted by Arnold Sealey, Program Manager, DoubleClick Studio Certification

Attend an upcoming Ad Exchange training webinar

Josh Pyle — Tue, 22 Oct 2013 12:00:00 +0000

If you're interested in gaining more expertise with DoubleClick Ad Exchange to improve your buyer experience, be sure to join our upcoming webinars. We offer online eLearning and certification, along with pre-recorded webinars. Register in the Ad Exchange Help Center (sign-in required).

Introduction to AdX Policy – 11/13
Join our live webinar to learn a general overview of Ad Exchange policies, the enforcement process, along with live Q&A. We'll also provide a list of policy resources to reference after the event.

What’s new with RTB? – 12/4
Come learn about what's changed in the past six months with Real-time bidder, as well as the great features that are coming out. The product management and engineering team will walk you through all the changes that have occurred and how you can take advantage of them to improve your use of RTB.

Pre-recorded webinar: Overview and trafficking
Watch this webinar to learn about setting up private deals with ad exchanges, what's needed to get started, and steps to launch. We recommend this webinar for users who want to learn more about accessing available inventory and direct deals.

Watch

What's New with AdX? – Detect & Correct and REST API Updates – 10/23
Come learn about what new updates have been made to AdX, as well as the great features that are coming out. The product management and other cross-functional teams will walk you through policy updates and how you can take advantage of them to improve your use of AdX.

When you register for these webinars in our Help Center, be sure to read our latest product updates, too.

We've designed Ad Exchange training to arm you with the tools you need to optimize with Ad Exchange. If you're new to the Ad Exchange, these webinars are a great place to start.

Posted by Asha Balendran, DoubleClick Ad Exchange Product Trainer

Creatives and media agencies: get trained online with DoubleClick Rich Media

Josh Pyle — Wed, 16 Oct 2013 12:00:00 +0000

Since launching our DoubleClick Rich Media Education Program, we've seen developers become more productive with ad creation and media agencies more effectively manage rich media creatives for display campaigns. But with increased adoption of HTML5 and the success of dynamic creative ad formats, we've heard from you that we need to both streamline training across products and customize it for the right user, while also adding more training content for advanced topics.

So, we've made a few changes to consolidate all training resources for each user, by role.

Rich Media and Studio training for creative agencies and developers

We've updated DoubleClick Rich Media Fundamentals eLearning & Certification to better align with Studio Certification. Focused toward creative agencies and developers, Rich Media Fundamentals eLearning provides an overview of DoubleClick Rich Media and Studio, and helps you ramp up on rich media basics at your own pace.

In Rich Media Fundamentals, you’ll learn how to:

Build Flash and HTML5 creatives
Publish to QA
Use the API
Build dynamic creatives and create/edit rules
Resolve common live issues

Rich Media Fundamentals includes a certification exam at the end of the course. Pass the exam and you'll get a printable certificate of completion you can use to show your proficiency.

Rich Media Fundamentals can benefit creative developers through faster creative builds, more efficient QA, and reduced turnaround times, and is a great introduction for Studio users who want to take Studio Certification to demonstrate expertise in building rich media ads.

Rich Media training for media agencies and marketers

We've revised DFA Academy to include a Rich Media Checklist (previously Rich Media Academy). If you're a media planner or ad trafficker, use the checklist to learn rich media during basic DFA training and be better equipped to know how rich media works in the context of display campaigns. (DFA Sign-in required)
We've updated DFA Fundamentals eLearning & Certification to include an optional DoubleClick Rich Media module. Ad traffickers at a media agency might only need a higher level of training compared to a creative developer designing an ad, so we’ve added a rich media overview to DFA Fundamentals (Enroll -- DFA sign-in required)
We've added a rich media live issues section to the DFA Help Center to help media agencies who manage rich media creatives in DFA to troubleshoot common issues. (DFA sign-in required)

Ready to get started? Sign up through the links above, and note any sign-in requirements.

Don’t forget to sign up to receive the latest news, product updates, features, tips, and research information from DoubleClick!

Posted by Hemmy Edge, DoubleClick Rich Media Product Trainer

Attend an upcoming DoubleClick Bid Manager training webinar

Josh Pyle — Mon, 14 Oct 2013 12:00:00 +0000

If you're interested in boosting your DoubleClick Bid Manager expertise this fall, be sure to join one of our upcoming webinars. We offer both basic training for new Bid Manager users as well as advanced webinars for seasoned users already familiar with the platform. If you've recently upgraded to Bid Manager, are new to the system, or are planning to upgrade soon, these webinars are a great place to start.

Take a look at the schedule below and enroll through the Training page in the Bid Manager Help Center (sign-in required).

Bid Manager Overview for new users - 10/31 and 11/13

This webinar provides an introduction to Bid Manager – including the basic benefits and features of demand-side platforms and how ad exchanges work. It will then walk through the steps to setting up a new campaign in Bid Manager. We'll also cover core Bid Manager functionality and how it works with DFA, as well as how to analyze performance and optimize campaigns.

We also offer online eLearning and Certification.

DoubleClick Bid Manager: Launch your campaign - 10/17

Now that you know the basics, it's time to launch a campaign. During this webinar, attendees will walk through turning a media plan into an actual live campaign in Bid Manager. We'll also discuss different strategies for gaining reach and increasing ROI, as well as setting up remarketing recency.

This webinar is intended for users who have completed Bid Manager Fundamentals training and are ready to set their strategies. If you’re not familiar with Bid Manager, complete the Fundamentals eLearning or attend the Overview for new users webinar first.

DoubleClick Bid Manager Video - 10/22

You can now programmatically buy and report on your video campaigns with Bid Manager. Join this webinar session to take a deep dive on best practices for setting up video campaigns.

This webinar is intended for Bid Manager users who have completed Fundamentals training. If you’re not familiar with Bid Manager, complete the Fundamentals eLearning or attend the Overview for new users webinar first.

DoubleClick Bid Manager Mobile - 10/29

Run your multi-faceted mobile campaigns through Bid Manager. This webinar will walk through the process of setting up your mobile campaign, with descriptions of all available targeting. Additionally, we'll discuss a few best practices and take your live questions.

This webinar is intended for Bid Manager users who have completed Fundamentals training. If you’re not familiar with Bid Manager, complete the Fundamentals eLearning or attend the Overview for new users webinar first.

DoubleClick Bid Manager Reporting - 11/7

Join our webinar on generating reports and reading inline statistics in Bid Manager. We'll cover how these reports can help you optimize prospecting, audience, and remarketing campaigns. If you run reports, review data, or make optimizations, this session is for you.

Pre-recorded webinar: Keyword contextual targeting

This webinar will walk through how keyword contextual targeting works with Bid Manager, and best practices for setting up a keyword targeted line items.

Watch

More pre-recorded webinars available

We also offer pre-recorded webinars in our Help Center, covering topics like Private deals, Creative approvals, and upgrades. While you’re there, be sure to read about our latest product releases.

Some sessions mention prerequisites where we recommend background knowledge. Please take note of these to ensure you get the most out of each session. Lastly, be aware of any regional time differences before enrolling in any of the live sessions.

Posted by Molly Larrison, DoubleClick Bid Manager Product Trainer

Join an upcoming DCM or DFA training webinar

Josh Pyle — Mon, 07 Oct 2013 13:00:00 +0000

With the recent DoubleClick Campaign Manager announcement, now is a great time to learn the about the basics in our DCM Fundamentals webinar. For those who have already started the move, we also have a webinar focused on helping you prepare for upgrading to DCM.

Take a look at our upcoming DCM and DFA webinars and enroll through the Training page in our Help Center (sign-in required).

DCM Fundamentals - 10/23, 11/20, and 12/11

This webinar is intended for new users to DoubleClick Campaign Manager (DCM). It will provide an introduction to the fundamentals of DCM (Trafficking) and offer best practices for beginners.

DFA6 to DCM for Existing Users - 10/9, 10/17, 11/6, and 12/3

This webinar will focus on the differences between DFA6 and DCM functionality (i.e. what to watch out for when your account is upgraded). Ideal for clients that have been using DFA and will be upgrading to DCM (DoubleClick Campaign Manager) soon.

Reporting: Report Builder - 10/31 and 12/5

Learn how to run reports in Report Builder, and slice and dice data in the Summary tab (dashboard view). This session is designed for users with a basic knowledge of DFA6 or DCM.

If you’re not familiar with DCM or DFA, attend the Fundamentals webinar session first.

Reporting: Attribution - 10/17, 11/14, and 12/19

In this session, you’ll get a deep dive on the Attribution tab in DFA Reporting. Get a look at uses for Multi-channel funnels, Attribution, and Modeling. This session is also helpful for those upgrading from DFA to DCM to expand knowledge of what the Reporting tool offers.

If you’re not familiar with Report Builder, we suggest attending the Report Builder webinar first.

DFA Fundamentals - 10/16, 10/30, 11/13, 12/4, and 12/18

Learn the basics of trafficking in DFA6. The bulk of the session focuses on ad trafficking, but touches briefly on Floodlight tags and DFA Reporting. DFA Fundamentals is the first step if you’re new to third-party ad serving and DFA.

MediaVisor Fundamentals - 10/15, 11/19, and 12/17

Learn the most common uses of MediaVisor, including how to plan and create campaigns, advertisers, and site placements. You’ll also learn how to send RFPs and IOs, as well as how to traffic placements from MediaVisor to DFA.

Some sessions mention prerequisites where we recommend background knowledge. Please take note of these to ensure you get the most out of each session. Lastly, be aware of any regional time differences before enrolling in any of the live sessions.

Excited about a webinar but running into a scheduling conflict? Be sure to check out pre-recorded webinars in the DCM Help Center as well as the DFA Help Center – you might be able to find a session already recorded and ready to watch.

Still on DFA6? Get trained online with our DFA Fundamentals eLearning (also available in Spanish, Japanese, Portuguese, and Swedish!) and live webinar sessions.

Don’t forget to Sign up to receive the latest news, product updates, features, tips, and research information from DoubleClick!

Posted by Jessica Osborne, DFA Product Trainer

Get customized, role-based training with DFA Academy

Josh Pyle — Tue, 10 Sep 2013 18:00:00 +0000

When you’re in display advertising, school is always in session. And now is is the perfect time to build your skills!

We’ve heard from DFA users that they need more customized learning based on how they use DFA. For example, if you’re an ad trafficker, you might need a broad understanding ranging from the basics all the way to troubleshooting. If you’re an analyst, you might not need to know all the details a media planner might be responsible for but you might still like to know how conversion data is tracked and counted.

To help you learn through a more established, role-based curriculum, we’ve launched DFA Academy, an easy-to-use, self-paced learning path designed to guide you through core help articles and online training courses.

DFA Academy includes these checklists:

Basics for new users: The core curriculum, including DFA Fundamentals eLearning and certification
Implementation guide: Learn how to implement a new DFA account or advertiser
QA and troubleshooting: It’s not shop class, but you’ll learn all about QA’ing tags, creatives, and more
Advanced topics: Become an expert through DFA Personal Trainer for Advanced Users, learn about integrations with DoubleClick Bid Manager, Google Tag Manager, and other topics
Rich Media: When Rich Media isn’t an extracurricular activity, learn tips and best practices for trafficking DoubleClick Rich Media in your DFA account

Since DFA Academy covers a lot of material, we've set it up in checklist format so you can track progress by checking the boxes at the end of each step. Your progress will be saved so if you have to take a break, you can come back anytime and pick up where you left off.

Whether you're a freshman ad trafficker new to display, an analyst on the Dean’s list, or a Media planner feeling like a 5th year student, you can find customized training based on your role to help you ace DFA.

Keep in mind, the DFA Help Center is only available to current DFA users so you'll need to sign in with the Google account you use for DFA.

Want extra credit? Be sure to also sign up for the DoubleClick Digest to get the latest DoubleClick news, research, events and product updates.

Posted by Sarah Payne, DFA Product Trainer

Online training for DoubleClick Ad Exchange buyers launched

Josh Pyle — Mon, 26 Aug 2013 12:00:00 +0000

As more brands adopt programmatic technology, there's a growing need to train buyers on how they can deliver greater ROI by simplifying their media buying and audience targeting with DoubleClick Ad Exchange. To help buyers take advantage of these new buying opportunities, we've launched DoubleClick Ad Exchange eLearning and Certification, a free, self-paced online eLearning and certification that teaches key AdX concepts to new exchange buyers.

We recommend that any media buyers, real-time bidders, and developers who plan to buy inventory from AdX, take our fundamentals training to learn AdX, understand our policies, and get an introduction to programmatic media buying and real-time bidding (RTB).

The course covers:

What the Ad Exchange is and how it works
AdX policies and supported creatives
How to navigate the user interface
Creating campaigns and ad groups
An overview of RTB and how to create RTB campaigns
How to review, create and report on the different programmatic buying solutions

AdX Fundamentals also includes a 30-question certification exam, and a score of 80% or greater is required to pass. When you pass, you’ll get a printable certificate of completion.

Enroll in DoubleClick Ad Exchange Fundamentals and demonstrate your proficiency today.

Keep in mind, this course is only available to current DoubleClick AdX buyers. To access this course, you'll need to sign in with the Google account you use for DoubleClick AdX.

Posted by Anna Solinap, Ad Exchange Product Trainer

Attend an upcoming DoubleClick Bid Manager training webinar

Josh Pyle — Tue, 30 Jul 2013 17:00:00 +0000

If you're interested in boosting your DoubleClick Bid Manager expertise, be sure to join our upcoming webinars. Register in the DoubleClick Bid Manager Help Center or through the links below. We also offer pre-recorded webinars covering topics like Private deals and Creative approvals. While you’re there, be sure to read about our latest product releases.

Doubleclick Bid Manager Overview for new users

Join us for a live webinar covering DoubleClick Bid Manager basics. In this session designed for new users, you'll get an introduction to Bid Manager, the key functions, and hierarchy. You'll also learn the steps of building a new campaign (insertion orders and line items), adding targeting, creative assignments, bids and more.

Wednesday, August 7th at 10:00 AM PT / 1:00 PM ET Register
Wednesday, September 11th at 06:30 AM PT / 9:30 AM ET Register

We also offer online eLearning and Certfication.

DoubleClick Bid Manager Reporting

Join our live webinar on generating reports and reading inline statistics in Bid Manager. We'll cover how these reports can help you optimize prospecting, audience, and remarketing campaigns. If you run reports, review data, or make optimizations, this session is for you.

Wednesday, August 14th at 10:00 AM PT / 1:00 PM ET Register
Wednesday, September 18th at 06:30 AM PT / 9:30 AM ET Register

Pre-recorded webinar: Private deals

Watch this webinar to learn about setting up private deals with ad exchanges, what's needed to get started, and steps to launch. We recommend this webinar for users who want to learn more about accessing available inventory and direct deals.

Watch

Pre-recorded webinar: Creative approvals

Watch this webinar to learn about the creative approval process and what to do if creatives aren't approved. This session targets new and existing Bid Manager users who want to learn more about the creative approval process.

Watch

We've designed these webinars to arm you with the tools you need to optimize with DoubleClick Bid Manager. If you've recently upgraded to DoubleClick Bid Manager, are new to the system, or are planning to upgrade soon, these webinars are a great place to start.

Posted by Laura Ellison, DoubleClick Bid Manager Product Trainer

Stay cool this summer with DFA training webinars

Josh Pyle — Tue, 23 Jul 2013 16:30:00 +0000

Summer... a time for cookouts, pool parties, road trips, and DoubleClick training. Whether you're new to display advertising or just need a refresher with certain DFA features, you can find a variety of training sessions to help you beat the heat. Here’s a look at our upcoming webinars:

DFA Fundamentals

In this webinar, you’ll learn the basics of trafficking in DFA6. The bulk of the session focuses on ad trafficking, but touches briefly on Floodlight tags and DFA Reporting. DFA Fundamentals is the first step if you’re new to Third-party ad serving and DFA.

We also offer online eLearning and Certfication.

Reporting: Report Builder

In this session, you’ll learn how to run reports in Report Builder, and slice and dice data in the Summary tab (dashboard view). This session is designed for users with a basic knowledge of DFA6.

If you’re not familiar with DFA6, attend the DFA Fundamentals eLearning or webinar session first.

Reporting: Attribution

This session covers the Attribution tab in DFA Reporting. Get a look at uses for Multi-channel funnels, Attribution, and Modeling. This session is also helpful for those upgrading from DFA to DCM to expand knowledge of what the Reporting tool offers.

If you’re not familiar with Report Builder, attend the Report Builder webinar session first.

MediaVisor Fundamentals

Some sessions mention prerequisites where we recommend background knowledge. Be sure to take note of these to make sure you get the most out of each session. And, Be sure to note any regional designations before enrolling in any of the courses.

Visit the DFA Help Center to enroll in our free webinars and eLearning and certification. While you’re there, check out our pre-recorded webinars too.

Our webinars and training options can help you achieve display advertising mastery while staying cool this summer. Be sure to also sign up for the DoubleClick Digest to get the latest DoubleClick news, research, events and product updates.

Posted by Amanda Gangl, DFA Product Trainer

DoubleClick Bid Manager online training available

Josh Pyle — Tue, 09 Jul 2013 13:00:00 +0000

Demand-side platforms play an important role in the success and innovation of display, so we’ve spent a lot of time listening to customers and developing DoubleClick Bid Manager training content. To make it easier for users to plan, execute, and measure display media with DoubleClick Bid Manager, we’ve launched a new DoubleClick Bid Manager eLearning and Certification for marketers and agencies.

DoubleClick Bid Manager Fundamentals is an online training program that lets new users learn at their own pace, take an exam, and download a certificate confirming that they understand the basics of Doubleclick Bid Manager. The course covers:

Core DoubleClick Bid Manager functionality and how it works with DFA
The basic benefits and features of demand-side platforms and how ad exchanges work
How to create media plans and campaigns for implementation in DoubleClick Bid Manager
How to analyze performance and optimize campaigns

You can take the training as many times as you like, and need a score of 80% or greater to receive a certificate of completion. Enroll in DoubleClick Bid Manager Fundamentals and demonstrate your proficiency today.

Keep in mind, this course is only available to current DoubleClick Bid Manager users. To access this course, you'll need to sign in with the Google account you use for DoubleClick Bid Manager.

Posted by Molly Larrison, Training Program Manager

Introducing the Links API

Josh Pyle — Thu, 23 Aug 2012 16:00:00 +0000

Since we launched our first set of API’s, we've consistently heard from publishers that they want an automated, flexible way to access and serve affiliate ads to scale their marketing efforts, create more unique advertising experiences, and better monetize their websites. Today, we've launched a beta of the new Links API, enabling publishers to query for links, banners, and even create publisher-specific links in real time.

If you're using our existing API's or are looking for more advanced ways to distribute affiliate links, try our Links API to programmatically access and show ads from Google Affiliate Network advertisers in new and creative ways. To get started, take a look at the documentation.

To start testing now, try out the Links API in Google APIs Explorer. Try running some sample requests like listing available free shipping promotions from approved advertisers (requires authentication).

Want to learn more about using Google Affiliate Network APIs to their full potential? Check out our presentation at Google I/O:

As always, we’d love to hear from you. If you have comments or suggestions on our new Links API, please visit our forum and share your feedback.

Posted by:
Ali Pasha, Product Manager
Shaun Cox, Software Engineer

Meet the Google Affiliate Network team at Affiliate Summit East 2012

Josh Pyle — Fri, 10 Aug 2012 23:45:00 +0000

Google Affiliate Network is excited to join our fellow affiliate marketers at Affiliate Summit East from August 12-14, 2012 at Hilton New York.

At the conference, you'll have a chance to hear from our team. Dan Chiss, Head of Network Solutions, will be participating in a panel discussion "Ask the Affiliate Networks." Members of our account management team and product management will also be on hand to meet with our valued advertisers, publishers and partners. Be sure to visit our booth.

Stop by the Google Affiliate Network booth:
Affiliate Summit East
Google Affiliate Network
Booth #232 and 234
map »

Attend the panel discussion:
Session: Ask the Affiliate Networks
Location: Gramercy Suite
Time: 3:30pm-4:30pm
Date: Monday August 13, 2012

See you soon!

Posted by:
Josh Pyle, Network Strategist

Recommending the most relevant advertisers, publishers, and links

Josh Pyle — Wed, 08 Aug 2012 21:53:00 +0000

Over the past year, we've heard from publishers and advertisers that they want a network that can help them create meaningful relationships. We've listened, and today, we've released a completely new recommendation engine that redefines how you can find and take advantage of affiliate marketing opportunities.

Publishers can find advertiser recommendations under the Advertisers > Recommended advertisers sub-tab. This is where they can find a list of available programs ranked based on relevancy and predicted performance. Each recommendation also shows why the recommendation was made, along with an estimate of earnings potential for that advertiser. We display advertiser recommendations based on the criteria below:

Similar category: Advertisers are ranked by relevancy to your publisher category.
Revenue potential: Advertisers are ranked primarily based on estimated payout fees.

In addition to the average advertiser EPC, each recommendation has an estimated advertiser EPC. Estimated EPC is a brand new metric designed to help publishers understand how much they could potentially earn with that advertiser.

Advertisers can now see publisher recommendations, too. Using the recommendation engine, the Publishers > Recommended publishers sub-tab shows a list of publishers that Google algorithms recommend as a good fit based on similar categories and revenue potential.

We've also brought the power of recommendations to the Links tab to help publishers find and promote the most relevant ads with the highest performance potential. Under the Links > Recommended links sub-tab, we display recommended text and banner links that Google algorithms predict may perform best for each individual publisher.

For more details, we suggest reviewing these Help Center articles:

Sign in to your account and try out recommendations. After you’ve taken a few minutes to review, we’d love to hear from you in our forum.

Posted by:
Ali Pasha, Product Manager
Robin Anil, Software Engineer

A fresh design for the Google Affiliate Network Help Center

Josh Pyle — Thu, 31 May 2012 19:00:00 +0000

After launching nearly four years ago, the Google Affiliate Network Help Center has been regularly updated with articles to help you find answers to common issues, manage your account, and learn affiliate marketing best practices.

Today, we’re excited to announce that we’ve launched improvements to the design of our Help Center to give you easy access to help content that is most relevant to you.

The new design features four main sections:

Get Started in the left navigation has basic information about Google Affiliate Network and how to launch or activate your advertiser or publisher account.
Learn about Google Affiliate Network contains articles organized by category. Quickly find information you need about your account, managing ads, running reports, and many other areas. Plus, we’ve added a comprehensive FAQ that covers the most common questions users ask.
Fix an issue helps you troubleshoot and resolve specific issues.
Additional resources in the right navigation includes more ways to connect with us and get support such as our forum, Twitter feed, and even this blog.

In the next few weeks, look out for new help articles as well as additional changes to further simplify your Help Center experience.

Ready to get started? Visit the Advertiser or Publisher Help Center today. After you’ve taken a few minutes to check out the redesigned Help Center, we’d love to hear from you in our forum.

Posted by:
Josh Pyle, Google Affiliate Network Strategist

Faster, better order management

Josh Pyle — Fri, 24 Feb 2012 00:12:00 +0000

Since migrating to the Google stack last September, we’ve been working to improve the Google Affiliate Network interface by both adding new features and enhancing some existing ones.

As a part of that effort, we’ve just pushed out a brand new release of the Orders tab for both advertisers and publishers.

First, we've made the Orders tab fast. Very fast. Whether you’re looking up 10 orders or 10,000 orders, you'll see query results load in about the same amount of time.

Advertiser-facing changes:

We want to make it easier for you to handle bulk operations. So, we enabled inline order editing right from the Orders tab. No need to click through to another page -- you can simply edit the order inline. Once an order is updated, publisher and network fees are updated, too.

Also, it’s now easier to cancel orders in bulk. When you search for multiple orders, just select the orders you want to cancel and cancel them all at once.

Publisher-facing changes:

The key publisher feature we’ve added is the ability to directly edit the Member ID field for an order inline. If you're a publisher whose workflow involves verifying or editing the Member ID field, this process will now be much easier.

Finally, based on your feedback, we now display locked orders (e.g. those that have been paid out) in the tab, rather than just open orders. Keep in mind though that those locked orders can't be edited.

As always, we look forward to your feedback. Please use our forum for feedback and comments. Thanks!

Posted by:
Ali Pasha, Product Manager

New and improved sidebar help widget

Josh Pyle — Wed, 25 Jan 2012 16:14:00 +0000

Last week, we made some updates to give users quick access to comprehensive and interactive help within the Google Affiliate Network interface.

In the lower left of each page in your account, you’ll see a new and improved help widget that displays relevant help information based on the page you’re on.

Benefits include:

Advertisers can quickly access the Getting Started Guide and learn about creating links, supplying merchandising information and advertiser-specific terms, and more

Publishers can get quick access to the Publisher Beginner's Guide, learn about setting up product feed subscriptions, and watch a step-by-step video on setting up link subscriptions

Need an answer fast? Use the search box to get information from Help Center articles, forum posts, and even this blog -- right within the widget. You can click the search results to find more detailed information in a new browser window without interrupting the work you were doing in the interface.

Take a minute to check out the new sidebar help widget. You may discover features you’re not yet taking advantage of, and learn some affiliate marketing best practices, too.

If you have feedback, we’d love to hear from you in our forum.

Posted by:
Josh Pyle, Affiliate Network Strategist
Jessie Chavez, Software Engineer
Sabrina Gana, Publisher Support Specialist

Advertiser Home and Reports Page Updates

Josh Pyle — Thu, 28 Jul 2011 23:00:00 +0000

Today, we’re announcing two new improvements to the Google Affiliate Network Advertiser interface. We have updated the Advertiser Home to help you understand your affiliate program more efficiently and see the latest network announcements. We have also updated Advertiser Reports with more robust features, including fast-loading graphs to give you a more detailed visual overview of your program’s performance.

Here's a look at the new Advertiser Home:

Watch the video below to learn more about the Advertiser Home and walk through the updated features:

Key Advertiser Home updates include:

Performance Summary: High-level program performance, including key indicators aggregated based on pre-selected timeframes (e.g. month to date). You’ll also see metrics for productive publishers, publisher fees, Google fees, and more.
Network Stats: Includes your 7-day and 3-month earnings per click metric (EPC) as well as your program’s network rank.
Top Publishers: Top 10 publishers in your program, ranked by sales.
Year over year sales performance: Get a quick view of total sales performance, along with a year over year variance to see how your program is trending.
Customizable widgets: Tailor your Home page to what is most relevant for your program. You can adjust the date range of the reporting widgets and customize the order, based on your preferences.
Announcements: Never miss an announcement -- find all current network-wide announcements including the Google Affiliate Network blog, as well as our most recent Twitter updates.

We have also launched an improved Advertiser Reports page. Top level features and enhancements include:

Visual representation of performance through fast-loading graphs and customizable axes
Enhanced filtering options
Improved speed
Export options now include .csv and .txt

Here’s a view of the new Advertiser Reports page:

Additional information:

Use the date picker on the right side of the page to select pre-selected date ranges (e.g. last 7 days, month to date, last full month) or choose your own custom date range.
Group data into desired time frame (day, week, month, etc.) with the drop-down in the report results.
Select Switch to Classic Version to view reporting on our legacy platform

Note: Saved reports are only available in the Classic version at this time.

Sign in to your Advertiser account now to view the updated Home and Reports pages. If you have questions or comments, please submit your feedback as you use these new features. We plan on improving our user experience based on your comments.

Posted by Kurt Spoerer, Senior Product Manager