Google Data » John A.Smith

Google Data » John A.Smith https://googledata.org Everything Google: News, Products, Services, Content, Culture Mon, 20 Jun 2016 22:09:40 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.11 Boost your mobile performance with the right ad sizes https://googledata.org/google-adsense/boost-your-mobile-performance-with-the-right-ad-sizes/ https://googledata.org/google-adsense/boost-your-mobile-performance-with-the-right-ad-sizes/#comments Mon, 20 Jun 2016 11:00:00 +0000 https://googledata.org/?guid=e38bd2a44771e0b59b86807779a0abc8 We’re paying special attention to improving the mobile ad experience to help empower content creators, news organizations, and publishers. As mobile continues to grow, choosing high-impact mobile ads are key for businesses to generate revenue from a mobile audience.

When choosing the right mobile ad units for your business, it’s a best practice to ensure that each and every mobile impression receives the highest value possible, which can be determined by a mix of metrics like viewability, size, placement, and demand.

It’s also important to protect the user experience by choosing the right ad formats and placements for your site to engage mobile users so that you don’t interrupt their desired intent.

Start by choosing a high-impact mobile format: medium rectangle (300x250), large rectangle (336x280), large mobile banner (320x100), and rectangular responsive ad units tend to get the best results. Here’s why we recommend these formats:

Each format works well on both desktop and mobile (with the exception of the large mobile banner). This gives advertisers the opportunity to appear on a variety of screens which increases demand, upward auction pressure, and potentially even earnings. The large mobile banner will also allow 320x50 display ads to appear within this format, which increases competition. If the 320x50 ad unit wins the auction, it will always be vertically aligned to the top.
These formats are bigger and more engaging than smaller mobile units, so they'll grab user's’ attention. Here's an example of what the medium rectangle looks like placed above the fold, yet below the main content.

For additional changes for incremental revenue gains, you may want to consider trying link units. Link units are designed to be responsive, so they work with both mobile and desktop. You can add up to three link units in addition to the default limit of 3 ad units per page.

However critical mobile is to your business today, it will be more critical tomorrow. Energize your mobile strategy today by using high-impact mobile ads, they’re a great way for businesses to generate more revenue and engage your users.

Be sure to follow us on Google+ and Twitter we’d love to hear what’s working for your mobile business. Until next time.

Posted by:

Denis Rodrigues,
AdSense Account Strategist

]]> We’re paying special attention to improving the mobile ad experience to help empower content creators, news organizations, and publishers. As mobile continues to grow, choosing high-impact mobile ads are key for businesses to generate revenue from a mobile audience.

When choosing the right mobile ad units for your business, it’s a best practice to ensure that each and every mobile impression receives the highest value possible, which can be determined by a mix of metrics like viewability, size, placement, and demand.

It’s also important to protect the user experience by choosing the right ad formats and placements for your site to engage mobile users so that you don’t interrupt their desired intent.

Each format works well on both desktop and mobile (with the exception of the large mobile banner). This gives advertisers the opportunity to appear on a variety of screens which increases demand, upward auction pressure, and potentially even earnings. The large mobile banner will also allow 320x50 display ads to appear within this format, which increases competition. If the 320x50 ad unit wins the auction, it will always be vertically aligned to the top.
These formats are bigger and more engaging than smaller mobile units, so they'll grab user's’ attention. Here's an example of what the medium rectangle looks like placed above the fold, yet below the main content.

Be sure to follow us on Google+ and Twitter we’d love to hear what’s working for your mobile business. Until next time.

Posted by:

Denis Rodrigues,
AdSense Account Strategist

]]> https://googledata.org/google-adsense/boost-your-mobile-performance-with-the-right-ad-sizes/feed/ 0 Earn more from mobile: 3 rules and 6 best practices https://googledata.org/google-adsense/earn-more-from-mobile-3-rules-and-6-best-practices/ https://googledata.org/google-adsense/earn-more-from-mobile-3-rules-and-6-best-practices/#comments Wed, 15 Jun 2016 13:30:00 +0000 https://googledata.org/?guid=8796d50030d7a813d0a0f251844eac72 However important mobile is to your business today, it will become even more critical tomorrow.

That's true whether you’re blogging about your favorite sports team, building the site for your community theater, or selling products to potential customers. Your visitors simply must have a great experience when they visit your site on their mobile devices.

Research has found that 61% of users will leave a mobile site if they don’t see what they are looking for right away.

Sites that are not mobile-friendly expect users to pinch, slide, and zoom in order to consume content. It’s a frustrating experience when users expect to find the information they’re looking for right away, but are presented with obstacles to obtain that information. This is what causes users to abandon sites.

To create a mobile-friendly site, follow these three rules:

Make it fast. Research shows that 74% of people will abandon a mobile site that takes more than 5 seconds to load.
Make it easy. Research shows that 61% of users will leave a mobile site if they don’t find what they're looking for straight away.
Be consistent across screens. Make it easy for users to find what they need no matter what device they're using.

It's also important to think about your ads when you're designing or fine-tuning your mobile-friendly site. Focus on creating a flow between your content and your ads for the ultimate user experience and maximum viewability. Consult your analytics data and set events to track and understand where your users are most receptive to ads.

Here are some mobile-friendly ad best practice tips:

Swap out the 320x50 ad units for 320x100 for a potential RPM increase.
Place a 320x100 ad unit just above the fold or peek the 300x250 -- that is, place a portion of the ad unit just above the fold (ATF).
Use the 300x250 ad unit below the fold (BTF) mixed in with your content.
Prevent accidental clicks on enhanced features in text ads by moving ad units 150 pixels away from your content.
Consider using responsive ad units, which optimize ad sizes to screen sizes and work seamlessly with your responsive site.
Test your site. Pick the metrics that matter most to you – then experiment with them.

The ad experience on your site should be designed with your mobile users in mind, just like the site itself.

There are many ways to improve your users’ mobile experience on your site. Download the AdSense Guide to Mobile Web Success today, and find out more on how to make mobile a major asset to your business.

Posted by:

Chiara Ferraris

Publisher Monetization Specialist

@chiara_ferraris

]]> However important mobile is to your business today, it will become even more critical tomorrow.

That's true whether you’re blogging about your favorite sports team, building the site for your community theater, or selling products to potential customers. Your visitors simply must have a great experience when they visit your site on their mobile devices.

Research has found that 61% of users will leave a mobile site if they don’t see what they are looking for right away.

To create a mobile-friendly site, follow these three rules:

Make it fast. Research shows that 74% of people will abandon a mobile site that takes more than 5 seconds to load.
Make it easy. Research shows that 61% of users will leave a mobile site if they don’t find what they're looking for straight away.
Be consistent across screens. Make it easy for users to find what they need no matter what device they're using.

Here are some mobile-friendly ad best practice tips:

Swap out the 320x50 ad units for 320x100 for a potential RPM increase.
Place a 320x100 ad unit just above the fold or peek the 300x250 -- that is, place a portion of the ad unit just above the fold (ATF).
Use the 300x250 ad unit below the fold (BTF) mixed in with your content.
Prevent accidental clicks on enhanced features in text ads by moving ad units 150 pixels away from your content.
Consider using responsive ad units, which optimize ad sizes to screen sizes and work seamlessly with your responsive site.
Test your site. Pick the metrics that matter most to you – then experiment with them.

The ad experience on your site should be designed with your mobile users in mind, just like the site itself.

Posted by:

Chiara Ferraris

Publisher Monetization Specialist

@chiara_ferraris

]]> https://googledata.org/google-adsense/earn-more-from-mobile-3-rules-and-6-best-practices/feed/ 0 [VIDEO] Understand your AdSense reporting https://googledata.org/google-adsense/video-understand-your-adsense-reporting/ https://googledata.org/google-adsense/video-understand-your-adsense-reporting/#comments Mon, 13 Jun 2016 13:00:00 +0000 https://googledata.org/?guid=cfb64ff8b7a746babb8f45a830e14006 Want to know more about AdSense Reporting? Good news: That's the topic of the fourth video in our #AdSense101 series.

Knowing how to analyze your AdSense reports is essential to improving your ad performance – they're loaded with insights and data that can help you grow your business and your strategies. AdSense reports and graphs are a quick and easy way for you to learn which of your ad units perform best or where most of your traffic is coming from.

Watch this video for more on what your AdSense reports can show you.

Stay tuned for other #AdSense101 videos and if there’s something else you’d like to learn more about let us know in the comments below.

Check out YouTube playlist #AdSense101 to learn more about...

AdSense payment process
Control the ads displayed on your site
Monetizing for Multi-Screen

Have a topic you'd like to see covered? Leave us a comment on the YouTube video page.

Posted by:

Barbara Sarti

Google AdSense team

]]> Want to know more about AdSense Reporting? Good news: That's the topic of the fourth video in our #AdSense101 series.

Knowing how to analyze your AdSense reports is essential to improving your ad performance – they're loaded with insights and data that can help you grow your business and your strategies. AdSense reports and graphs are a quick and easy way for you to learn which of your ad units perform best or where most of your traffic is coming from.

Watch this video for more on what your AdSense reports can show you.

Stay tuned for other #AdSense101 videos and if there’s something else you’d like to learn more about let us know in the comments below.

Check out YouTube playlist #AdSense101 to learn more about...

AdSense payment process
Control the ads displayed on your site
Monetizing for Multi-Screen

Have a topic you'd like to see covered? Leave us a comment on the YouTube video page.

Posted by:

Barbara Sarti

Google AdSense team

]]> https://googledata.org/google-adsense/video-understand-your-adsense-reporting/feed/ 0 Optimize your mobile page speed to keep users coming back https://googledata.org/google-adsense/optimize-your-mobile-page-speed-to-keep-users-coming-back/ https://googledata.org/google-adsense/optimize-your-mobile-page-speed-to-keep-users-coming-back/#comments Wed, 08 Jun 2016 16:00:00 +0000 https://googledata.org/?guid=92fae36d224aba7d74b19bff8910a8e2 Using the Internet on mobile phones is now the standard. 60% of Internet users access the Internet through their phones, 94% of American smartphone users search for local information on their phones, and 77% of mobile searches occur at places where desktop computers are available (according to the eMarketer Global Mobile Landscape 2015 report).

For publishers, this new reality means that your sites have to be mobile-friendly. It's the only way to offer your existing users a good mobile experience and to hold onto new users who are visiting your site for the first time. That said, a mobile-optimized site alone isn't enough to compete in the new multi-screen world. Optimizing performance for faster page loads and easier navigation will keep users coming back and drive your business forward in a competitive marketplace.

Slow-loading sites, broken video players and redirects were among the top frustrations reported by 570 respondents in a recent Google poll when asked about their experience browsing the Web on mobile devices.

Given the instant nature of mobile, the competition to capture the attention of users has intensified. On average, 74% of people will abandon a mobile site if it takes longer than five seconds to load, yet the average mobile page on the web still takes 6 to 10 seconds to load, according to Kinsta. Every one-second delay in page load decreases customer satisfaction by 16% and page views by 11%, according to Aberdeen Group Research.

If you want to improve your mobile site's performance, consider the following recommendations:

Render blocking resources - There’s too much external JS/CSS that needs to be loaded before the user can see anything. Load only what's absolutely needed to serve the user's query. Async everything where possible.
Browser caching - Keep resources that your page depends on on your device for as long as possible.
Optimize images - Don't send large images meant for desktop to your phone. Also use image compression tech in your CMS, which can mean up to 90% data savings.
Minify JavaScript - Trim the fat. You should consider keeping your more complex page logic secret or simplify the logic if you only need simple functions like to power a drop-down, an image gallery and/or some share buttons.

The ideal load time for a mobile site is one second. To avoid frustrating users with slow pages, optimize your critical rendering path to unblock rendering, and enable progressive rendering to do its work in the background.

A fast site leads to easier discovery, better user retention and more and longer site visits. We hope that these recommendations will move you closer to your page speed goal and give all of your users a smooth and enjoyable experience.

Be sure to follow us on Twitter and Google+ to engage in our conversation around the #MobileWeb and help our users #SeetheFullPicture on mobile phones.

Posted by: Jason Le

Google AdSense Team, South East Asia Lead

]]> Using the Internet on mobile phones is now the standard. 60% of Internet users access the Internet through their phones, 94% of American smartphone users search for local information on their phones, and 77% of mobile searches occur at places where desktop computers are available (according to the eMarketer Global Mobile Landscape 2015 report).

If you want to improve your mobile site's performance, consider the following recommendations:

Render blocking resources - There’s too much external JS/CSS that needs to be loaded before the user can see anything. Load only what's absolutely needed to serve the user's query. Async everything where possible.
Browser caching - Keep resources that your page depends on on your device for as long as possible.
Optimize images - Don't send large images meant for desktop to your phone. Also use image compression tech in your CMS, which can mean up to 90% data savings.
Minify JavaScript - Trim the fat. You should consider keeping your more complex page logic secret or simplify the logic if you only need simple functions like to power a drop-down, an image gallery and/or some share buttons.

Be sure to follow us on Twitter and Google+ to engage in our conversation around the #MobileWeb and help our users #SeetheFullPicture on mobile phones.

Posted by: Jason Le

Google AdSense Team, South East Asia Lead

]]> https://googledata.org/google-adsense/optimize-your-mobile-page-speed-to-keep-users-coming-back/feed/ 0 Ads on Accelerated Mobile Pages: Where Faster is Better https://googledata.org/google-adsense/ads-on-accelerated-mobile-pages-where-faster-is-better-2/ https://googledata.org/google-adsense/ads-on-accelerated-mobile-pages-where-faster-is-better-2/#comments Tue, 07 Jun 2016 14:05:00 +0000 https://googledata.org/?guid=243c9d3b55fd18be2bffbbaebc184979 Cross-posted from the AMP Project blog

When the Accelerated Mobile Pages (AMP) team set out to help make mobile experiences great for everybody, the objective wasn’t just to improve a user’s engagement with content. We knew the experience people had with ads was equally important to help publishers fund the great content we all love to read.

The AMP team laid out four core principles that would guide the innovation on the AMP ads roadmap and get us to a world where ads are as fast and engaging as the content we value.

Faster is better
‘Beautiful’ matters
Security is a must
We’re better together

We recently took a moment to review the progress made and see how ads on AMP are doing. We compared ad performance on AMP and non-AMP mobile pages across 150 publishers (large corporations and small businesses in different geographic regions) on our programmatic platforms. The preliminary results are encouraging.

Compared to non-AMP pages, ads on AMP have led to:

80%+ of the publishers realizing higher viewability rates
90%+ of the publishers driving greater engagement with higher CTRs
The majority of the publishers seeing higher eCPMs (Impact and proportion of lift varies by region and how optimized the non-AMP sites are)

We have also received positive feedback from a number of publishers with varying mobile web advertising business models:

'So far, AMP has performed well against a number of metrics for advertising effectiveness and revenue. One encouraging stat is that we have seen an increase in viewability of ads within the AMP environment. As the industry moves more towards this as a measurement tool it is important we focus on optimizing for this metric. We are encouraged by the open approach to both publishers and our tech partners and look forward to what’s to come'

— Noah Szubski, Chief Product Officer, DailyMail and EliteDaily

‘It is still very early days, but AMP has performed well to date from both direct and indirect monetization sources. We've been able to extend all of our custom ad products to AMP and have enabled it within our premium ad marketplace, Concert. We see AMP as a perfect intersection of two core tenets of Vox Media - fast mobile web experiences and ads that perform. We are encouraged by all of the metrics and are looking forward to continuing to grow this important channel”

— Joe Alicata, Vice President of Revenue Products & Operations, Vox Media

“We’ve seen a 90% decrease in page latency, 96% decrease in unfilled
impressions, 65% increase in ad engagement and 32% increase in eCPM. Perceived load time improved from approximately 17 seconds to 2-3 seconds.”

— Conor Beck, Director of political news network TownHall Media

While this makes for a promising start, we’ve barely scratched the surface of what’s possible with ads in AMP. There’s much work ahead for us and the rest of the industry — including our third party ad tech partners — to make advertising experiences on the mobile web as great as content experiences with AMP. We’re both committed to and excited by that.

If you’re curious about what lies ahead for the broader AMP project, check out the AMP roadmap.

Posted by:

Craig DiNatali, Director, Global Partnerships Google

Nitin Kashyap, Product Manager, Google

]]> Cross-posted from the AMP Project blog

When the Accelerated Mobile Pages (AMP) team set out to help make mobile experiences great for everybody, the objective wasn’t just to improve a user’s engagement with content. We knew the experience people had with ads was equally important to help publishers fund the great content we all love to read.

The AMP team laid out four core principles that would guide the innovation on the AMP ads roadmap and get us to a world where ads are as fast and engaging as the content we value.

Faster is better
‘Beautiful’ matters
Security is a must
We’re better together

Compared to non-AMP pages, ads on AMP have led to:

80%+ of the publishers realizing higher viewability rates
90%+ of the publishers driving greater engagement with higher CTRs
The majority of the publishers seeing higher eCPMs (Impact and proportion of lift varies by region and how optimized the non-AMP sites are)

We have also received positive feedback from a number of publishers with varying mobile web advertising business models:

'So far, AMP has performed well against a number of metrics for advertising effectiveness and revenue. One encouraging stat is that we have seen an increase in viewability of ads within the AMP environment. As the industry moves more towards this as a measurement tool it is important we focus on optimizing for this metric. We are encouraged by the open approach to both publishers and our tech partners and look forward to what’s to come'

— Noah Szubski, Chief Product Officer, DailyMail and EliteDaily

‘It is still very early days, but AMP has performed well to date from both direct and indirect monetization sources. We've been able to extend all of our custom ad products to AMP and have enabled it within our premium ad marketplace, Concert. We see AMP as a perfect intersection of two core tenets of Vox Media - fast mobile web experiences and ads that perform. We are encouraged by all of the metrics and are looking forward to continuing to grow this important channel”

— Joe Alicata, Vice President of Revenue Products & Operations, Vox Media

“We’ve seen a 90% decrease in page latency, 96% decrease in unfilled
impressions, 65% increase in ad engagement and 32% increase in eCPM. Perceived load time improved from approximately 17 seconds to 2-3 seconds.”

— Conor Beck, Director of political news network TownHall Media

If you’re curious about what lies ahead for the broader AMP project, check out the AMP roadmap.

Posted by:

Craig DiNatali, Director, Global Partnerships Google

Nitin Kashyap, Product Manager, Google

]]> https://googledata.org/google-adsense/ads-on-accelerated-mobile-pages-where-faster-is-better-2/feed/ 0 [VIDEO] Multi-screen best practices https://googledata.org/google-adsense/video-multi-screen-best-practices/ https://googledata.org/google-adsense/video-multi-screen-best-practices/#comments Mon, 06 Jun 2016 13:00:00 +0000 https://googledata.org/?guid=a230c047a746222448f021cb7b119f59 We recently launched a set of #AdSense101 videos to help you master AdSense and grow your business. We started with When Will I Get Paid?, and today we continue with a focus on Monetizing for Multi-Screen.

Optimizing your ads for all screens, especially mobile, is a topic we hear about from publishers every day. Watch this short video to learn more about the best-performing mobile ad formats and placements.

Stay tuned for other #AdSense101 videos throughout the year.

Did you find this video useful, or is there something else you’d like to see? Please let us know in the comments below. And be sure to follow us on Twitter and Google+ for more tips and tricks.

Posted by:
Barbara Sarti
Google AdSense team.

]]> We recently launched a set of #AdSense101 videos to help you master AdSense and grow your business. We started with When Will I Get Paid?, and today we continue with a focus on Monetizing for Multi-Screen.

Optimizing your ads for all screens, especially mobile, is a topic we hear about from publishers every day. Watch this short video to learn more about the best-performing mobile ad formats and placements.

Stay tuned for other #AdSense101 videos throughout the year.

]]> https://googledata.org/google-adsense/video-multi-screen-best-practices/feed/ 0 [VIDEO] You’re In control https://googledata.org/google-adsense/video-youre-in-control/ https://googledata.org/google-adsense/video-youre-in-control/#comments Mon, 30 May 2016 13:00:00 +0000 https://googledata.org/?guid=c658d6fd6e786951b8334197c2475e1c A question we often hear from our AdSense publishers is: "How do I block ads that I don't want on my site?" So that's the topic of the latest video in our #AdSense101 series.

In this video, we’ll show you how to block individual ads from showing on your site and even whole topic categories like ads about sports and fitness or politics. It’s important to remember that when you block an advertiser, it could reduce the competition on your ad auctions and impact your earnings. So be sure to use this feature wisely.

Stay tuned for other #AdSense101 videos throughout the year.

Is there something else you’d like to learn more about? Let us know in the comments below.

Check out our previous videos to learn more:

Posted by Barbara Sarti, from the Google AdSense team

]]> A question we often hear from our AdSense publishers is: "How do I block ads that I don't want on my site?" So that's the topic of the latest video in our #AdSense101 series.

In this video, we’ll show you how to block individual ads from showing on your site and even whole topic categories like ads about sports and fitness or politics. It’s important to remember that when you block an advertiser, it could reduce the competition on your ad auctions and impact your earnings. So be sure to use this feature wisely.

Stay tuned for other #AdSense101 videos throughout the year.

Is there something else you’d like to learn more about? Let us know in the comments below.

Check out our previous videos to learn more:

Posted by Barbara Sarti, from the Google AdSense team

]]> https://googledata.org/google-adsense/video-youre-in-control/feed/ 0 Live Hangout on Air: Learn how to get started with AdSense https://googledata.org/google-adsense/live-hangout-on-air-learn-how-to-get-started-with-adsense/ https://googledata.org/google-adsense/live-hangout-on-air-learn-how-to-get-started-with-adsense/#comments Thu, 26 May 2016 16:20:00 +0000 https://googledata.org/?guid=7eef29346b2772c4111a2eeabb37e915 Join us for an upcoming live stream titled: “Grow your business with ads on your site”. In this 30 minute live Hangout on Air, you’ll learn how to earn money from your online content. Register now and join us, live on May 30th, at 11:00 a.m. GMT.

When you register, you’ll also receive updates and training materials designed to help you get started with AdSense and earn money from your online content.

If you can’t attend the live event and you’re interested, be sure to register and we’ll share the link to the recording after.

If you have any questions you’d like to ask please submit them on the HOA event page or during the event and we’ll try to answer them live.

See you online.

For more information about AdSense, follow us on Twitter and G+ or hear from our publishers.

Posted by:

Oisin O'Connor

From the Google AdSense team

]]> Join us for an upcoming live stream titled: “Grow your business with ads on your site”. In this 30 minute live Hangout on Air, you’ll learn how to earn money from your online content. Register now and join us, live on May 30th, at 11:00 a.m. GMT.

When you register, you’ll also receive updates and training materials designed to help you get started with AdSense and earn money from your online content.

If you can’t attend the live event and you’re interested, be sure to register and we’ll share the link to the recording after.

If you have any questions you’d like to ask please submit them on the HOA event page or during the event and we’ll try to answer them live.

See you online.

For more information about AdSense, follow us on Twitter and G+ or hear from our publishers.

Posted by:

Oisin O'Connor

From the Google AdSense team

]]> https://googledata.org/google-adsense/live-hangout-on-air-learn-how-to-get-started-with-adsense/feed/ 0 More personalized recommendations with automatic experiments https://googledata.org/google-adsense/more-personalized-recommendations-with-automatic-experiments/ https://googledata.org/google-adsense/more-personalized-recommendations-with-automatic-experiments/#comments Wed, 25 May 2016 14:00:00 +0000 https://googledata.org/?guid=733a3170aa7cc7f14ca0ce82f48729fd Today we’ve launched automatic experiments*, the latest addition to our suite of optimization tools.

Enabling this feature allows us to run automatic experiments on a small portion of your traffic and provide you with insightful data about which ads perform best on your site. This could help you optimize your ads and potentially increase your long-term revenue and user engagement on your site**.

To enable automatic experiments on your site, visit the "Experiments" page on your Optimization tab, and switch on "automatic experiments".

The opportunities generated from these experiments will appear in the “Opportunities” page on your Optimization tab. They'll be labelled "verified by experiment,” so you’ll know they’re backed by data and tailored to your site and users.

To learn more, visit the Help Center.

We'd love to hear your feedback in the comments below!

Posted by Chris Gamble, Software Engineer

*Automatic experiments will appear in your account if you have enough eligible traffic.

**These suggestions are designed to help you optimize your pages and are not meant to guarantee any specific results. And, just as a reminder, you are responsible for the content and layout of your site.

]]> Today we’ve launched automatic experiments*, the latest addition to our suite of optimization tools.

Enabling this feature allows us to run automatic experiments on a small portion of your traffic and provide you with insightful data about which ads perform best on your site. This could help you optimize your ads and potentially increase your long-term revenue and user engagement on your site**.

To enable automatic experiments on your site, visit the "Experiments" page on your Optimization tab, and switch on "automatic experiments".

To learn more, visit the Help Center.

We'd love to hear your feedback in the comments below!

Posted by Chris Gamble, Software Engineer

*Automatic experiments will appear in your account if you have enough eligible traffic.

]]> https://googledata.org/google-adsense/more-personalized-recommendations-with-automatic-experiments/feed/ 0 [VIDEO] Get paid. Learn about AdSense payments https://googledata.org/youtube/video-get-paid-learn-about-adsense-payments/ https://googledata.org/youtube/video-get-paid-learn-about-adsense-payments/#comments Tue, 24 May 2016 18:30:00 +0000 https://googledata.org/?guid=ed09f8ab160414b314e0dfeef81e41f0

A picture is worth a thousand words, even in the digital age. Today, we're excited to announce the first of a series of videos addressing some of our most frequently asked questions:

When Will I Get Paid?
Watch it to learn more about how to get paid, and let us know what you think. #AdSense101

Stay tuned for other #AdSense101 videos throughout the year. Is there something else you’d like to learn more about? Let us know in the comments below.

Posted by Barbara Sarti

Google AdSense Team

]]>

Posted by Barbara Sarti

Google AdSense Team

]]> https://googledata.org/youtube/video-get-paid-learn-about-adsense-payments/feed/ 0 Block wisely with Impression charts in the Ad review center https://googledata.org/google-adsense/block-wisely-with-impression-charts-in-the-ad-review-center/ https://googledata.org/google-adsense/block-wisely-with-impression-charts-in-the-ad-review-center/#comments Thu, 12 May 2016 14:00:00 +0000 https://googledata.org/?guid=1c8e4a9e495b7cecc97df39dd9eb78ba Today we’ve launched impression charts in the Ad review center. Impression charts provide you with insights into the frequency at which individual ad creatives are shown on your site.

Based on feedback from our publishers, we’ve replaced the previous interface with an impression chart that shows the absolute number of impressions and its distribution over time. When you’re considering blocking an ad, the impression chart can help you make a more informed decision by highlighting the potential revenue impact it may have.

To learn more, please visit our Help Center.

We'd love to hear your feedback in the comments section below and on G+ and Twitter.

Posted by Liyuan Lu

Software Engineer

]]> Today we’ve launched impression charts in the Ad review center. Impression charts provide you with insights into the frequency at which individual ad creatives are shown on your site.

To learn more, please visit our Help Center.

We'd love to hear your feedback in the comments section below and on G+ and Twitter.

Posted by Liyuan Lu

Software Engineer

]]> https://googledata.org/google-adsense/block-wisely-with-impression-charts-in-the-ad-review-center/feed/ 0 [eBook] Learn how to increase audience engagement https://googledata.org/google-adsense/ebook-learn-how-to-increase-audience-engagement/ https://googledata.org/google-adsense/ebook-learn-how-to-increase-audience-engagement/#comments Tue, 10 May 2016 12:00:00 +0000 https://googledata.org/?guid=559b78d21fba90c275ade3bef9201ea2

Did you know that roughly 61% of users abandon a site if they don't find what they’re looking for right away?¹ As hard as you work to get visitors to your site, you have to work even harder to keep them there.

Unfortunately, there isn’t a clever hack to keeping your users engaged. However, if you understand the intent of your users and provide unique content that’s relevant to their interests, you’ll be on your way to increasing engagement on your site.

Download our guide to audience engagement to learn more about best practices and tips to drive better results for both your users and business. Get your free copy today.

We’d love to hear your feedback on how this guide, connect with us on Google+ and Twitter using #AdSenseGuide.

Posted by Jay Castro

from the AdSense team

@jayciro

^{1) Think with Google, What users want from mobile sites}]]>

Download our guide to audience engagement to learn more about best practices and tips to drive better results for both your users and business. Get your free copy today.

We’d love to hear your feedback on how this guide, connect with us on Google+ and Twitter using #AdSenseGuide.

Posted by Jay Castro

from the AdSense team

@jayciro

^{1) Think with Google, What users want from mobile sites}]]> https://googledata.org/google-adsense/ebook-learn-how-to-increase-audience-engagement/feed/ 0 Preventing accidental clicks for a better mobile ads experience https://googledata.org/google-adsense/preventing-accidental-clicks-for-a-better-mobile-ads-experience/ https://googledata.org/google-adsense/preventing-accidental-clicks-for-a-better-mobile-ads-experience/#comments Fri, 06 May 2016 15:00:00 +0000 https://googledata.org/?guid=163bae377d843688325af2d61504cee4

We’ve all been there. You’re trying to send an article from your phone to a friend, or you’re playing a mobile game while waiting in line for a movie, when you accidentally touch an ad on your screen. You weren’t interested in the ad -- heck, you didn’t even have time to see what it was for -- but now you’re hitting the back button to get back to what you were doing. Not only do accidental clicks like these annoy users, but left unaddressed, they can drive down the value of ads.

Over the last four years, we’ve introduced a series of protections across mobile web and mobile apps to prevent accidental clicks like these on ads. Today we are continuing this commitment to protecting users and advertisers by extending accidental click protections to native ad formats. Native ads were developed to help publishers and developers implement ads that complement the look and feel of their content.

Since our teams started instituting various click protections, we’ve learned quite a bit along the way. Here are two insights among many that guide our ongoing work.

Fast clicks are not real clicks
A professional baseball player has about 680ms¹ to react and swing at a baseball thrown at 90mph. That’s fast, even for a professional who’s paying close attention to hitting the ball. We think it’s virtually impossible for someone to read, understand, and take action on an ad in that amount of time.

Figure 1: A click is ignored when a user accidentally fast clicks on an interstitial ad

Not surprisingly, we found super-fast clicks on ads to provide little to no value to advertisers. That’s why we ignore fast clicks that we detect to be accidental immediately upon ad load. Rather than our ads causing surprise low quality clicks, users can continue on uninterrupted.

Edge clicks lack value

If you’ve used a mobile device, you know fat-fingers are a reality of touchscreens: the average fingerpad is roughly 50px large when pressing down.² When we’re swiping, pinching, and poking our screens, it’s easy to accidentally touch the edge of an ad that appears unexpectedly or is placed too close to tappable controls on your screen.

Figure 2: A click is ignored when a user misses adjacent content and accidentally hits the ad

When we compared the performance of clicks from the edge of ads to those coming from the interior region, we found dramatically higher conversion rates and user intentionality on clicks toward the middle of ad units. A few years ago, we started to expand these protections across mobile placements resulting in ad clicks that are more intentional.

The overall benefits of click protections

Fast clicks and edge clicks are just two of the user interaction issues we prevent in order to deliver value to advertisers. By expanding protections like these to native ad formats on mobile, we observe conversion rates increase over 10% on average with minimal impact to long term publisher revenue. This combined with our previous efforts has greatly improved the experience with mobile ads for users and advertisers.

The protections we’ve put in place across mobile web and mobile apps prevent tens of millions of accidental clicks per day, saving users tens of thousands of hours. When we look at the effect for advertisers in mobile apps, we observe double the value per click. We work hard to ensure that the clicks advertisers are charged for are more meaningful, and we hope sharing insight on these protections helps raise awareness and guide the wider advertising ecosystem. Plus, we really love playing games on our phones too, and want to make sure that we’re only taken to an advertiser’s page when we mean to go there.

Posted by Alex Jacobson, Product Manager, Ad Traffic Quality

Footnotes:

^{1) 90ft/132 ft per second = 681ms, 132 ft per second = 90mph}

^{2) http://touchlab.mit.edu/publications/2003_009.pdf}]]>

Figure 1: A click is ignored when a user accidentally fast clicks on an interstitial ad

Edge clicks lack value

Figure 2: A click is ignored when a user misses adjacent content and accidentally hits the ad

The overall benefits of click protections

Posted by Alex Jacobson, Product Manager, Ad Traffic Quality

Footnotes:

^{1) 90ft/132 ft per second = 681ms, 132 ft per second = 90mph}

^{2) http://touchlab.mit.edu/publications/2003_009.pdf}]]> https://googledata.org/google-adsense/preventing-accidental-clicks-for-a-better-mobile-ads-experience/feed/ 0 Matched content: designed to engage your users and increase visitor duration https://googledata.org/google-adsense/matched-content-designed-to-engage-your-users-and-increase-visitor-duration/ https://googledata.org/google-adsense/matched-content-designed-to-engage-your-users-and-increase-visitor-duration/#comments Thu, 05 May 2016 14:00:00 +0000 https://googledata.org/?guid=add6e4cc058a2a7fb7b28eb8db13876d Last year we launched Matched content to help publishers promote their own content to readers. Since then, we’ve run some experiments and found that when a publisher used Matched content, readers tended to consume more content and spend more time on sites, resulting in a corresponding revenue increase.

If that’s not enough to convince you, take a look at the results from our experiment:

Number of pages viewed increased by 9% on average
Time spent on site increased by 10% on average

Matched content is available for sites with multiple pages and high volumes of traffic. Have a look at the site management settings in your AdSense account to see if your site(s) is eligible to run Matched content.

Make the most out of your Matched content units with these best practices:

Let Google help you find the right size by using responsive Matched content units.
Place your Matched content unit directly below the article and either above or below your ad unit
Consider using Matched content on long scrolling pages

We'd love to hear your thoughts about this new feature in the comments section below this post and be sure to follow us on G+ and Twitter.

Posted by: Vasyl Pihur, AdSense Data Scientist

* These suggestions are designed to help you optimize your pages and are not meant to guarantee any specific results. And, just as a reminder, you are responsible for the content and layout of your site.

]]> Last year we launched Matched content to help publishers promote their own content to readers. Since then, we’ve run some experiments and found that when a publisher used Matched content, readers tended to consume more content and spend more time on sites, resulting in a corresponding revenue increase.

If that’s not enough to convince you, take a look at the results from our experiment:

Number of pages viewed increased by 9% on average
Time spent on site increased by 10% on average

Make the most out of your Matched content units with these best practices:

Let Google help you find the right size by using responsive Matched content units.
Place your Matched content unit directly below the article and either above or below your ad unit
Consider using Matched content on long scrolling pages

We'd love to hear your thoughts about this new feature in the comments section below this post and be sure to follow us on G+ and Twitter.

Posted by: Vasyl Pihur, AdSense Data Scientist

]]> https://googledata.org/google-adsense/matched-content-designed-to-engage-your-users-and-increase-visitor-duration/feed/ 0 Meet AdSense’s next generation ads: Page-level ads https://googledata.org/google-adsense/meet-adsenses-next-generation-ads-page-level-ads/ https://googledata.org/google-adsense/meet-adsenses-next-generation-ads-page-level-ads/#comments Wed, 27 Apr 2016 20:27:00 +0000 https://googledata.org/?guid=6277a752566003bf613d5c534ebd52b6 Today, we’re excited to introduce AdSense’s next generation ads. Page-level ads is a family of ad formats that offer a new and innovative way to help you earn money from your mobile content.

With Page-level ads, you place the same ad code once on each page that you want to show ads. They’re designed to show automatically at the right time and in the right format - potentially increasing your earnings without interfering with your users’ mobile experience.

The benefits of Page-level ads include:

Optimized ads that show when they’re likely to perform well and provide a good user experience.

One-time set-up that only requires you to place the Page-level ad code once on each page you’d like the ads shown.

Ability to adjust the settings in your account and to enable new ad formats without having to change the code on your site.

Additional ads on your site that don’t count towards your AdSense per page ad limit.

Watch the video below for a quick view of Page-level ads:

Currently, the Page-level ads family includes the anchor/overlay and vignette ad formats. More ad formats will be available soon.

Learn more about the Page-level ads in the AdSense Help Center. Get started with Page-level ads today and let us know what you think in the comments below.

Posted by Matthew Conroy, AdSense Product Manager

]]> Today, we’re excited to introduce AdSense’s next generation ads. Page-level ads is a family of ad formats that offer a new and innovative way to help you earn money from your mobile content.

With Page-level ads, you place the same ad code once on each page that you want to show ads. They’re designed to show automatically at the right time and in the right format - potentially increasing your earnings without interfering with your users’ mobile experience.

The benefits of Page-level ads include:

Optimized ads that show when they’re likely to perform well and provide a good user experience.

One-time set-up that only requires you to place the Page-level ad code once on each page you’d like the ads shown.

Ability to adjust the settings in your account and to enable new ad formats without having to change the code on your site.

Additional ads on your site that don’t count towards your AdSense per page ad limit.

]]> https://googledata.org/google-adsense/meet-adsenses-next-generation-ads-page-level-ads/feed/ 0 Tips for writing a successful invalid traffic appeal https://googledata.org/google-adsense/tips-for-writing-a-successful-invalid-traffic-appeal/ https://googledata.org/google-adsense/tips-for-writing-a-successful-invalid-traffic-appeal/#comments Tue, 19 Apr 2016 16:52:00 +0000 https://googledata.org/?guid=781b018b32dd64867d7a36a320463156 In a previous publisher blog post, we discussed tips for writing a successful policy appeal. In today's topic, we’re exploring what happens when publisher accounts are disabled due to invalid traffic, when to submit an appeal, and tips for making those appeals successful.

Invalid traffic includes any clicks or impressions that may artificially inflate an advertiser's costs or a publisher's earnings. Invalid traffic covers intentionally fraudulent traffic as well as accidental clicks.

In the ads ecosystem, advertisers rely on the relevance of our ad placement and the quality of the interaction their ads receive. Publishers in turn count on advertiser participation that contributes to the success of their apps and business. Without this trust, the Google advertising network could not exist. Google treats invalid traffic very seriously, analyzing all clicks and impressions to determine whether they fit a pattern of use that might artificially drive up an advertiser's costs or a publisher's earnings. If we determine that an account might pose a risk to our advertisers, we may take actions against the account, such as suspending or disabling it, in order to protect our advertisers' interests.

Before we continue, let's clarify the difference between an account suspension and an account disablement.

If your account was suspended due to invalid traffic, ad-serving has been turned off for a fixed period (typically 30 days). While suspensions are not currently appealable, if you would like to provide additional feedback to help us improve our processes and communications, you may do so using our suspended publisher feedback form. If there are no further compliance issues with your account, it will be automatically unsuspended after the fixed period. For more information about account suspensions, please visit our AdSense Help Center (or AdMob Help Center).

If your account was disabled due to invalid traffic, your account is no longer serving ads, and you will be unable to monetize with any Google ad solutions. You're eligible to file an invalid activity appeal, but please be aware that that filing an appeal does not guarantee reinstatement. For more information about account disablements, please visit our Help Center.

If you would like to file an invalid traffic appeal for account reinstatement, please first review the AdSense program policies and top reasons for account closure. These policies and reasons apply to all Google ad solution products, including but not limited to AdMob and YouTube.

Here are some tips that you may find useful in writing your appeal:

Review the top reasons for account closure. Think about if any of these reasons applied to you and your content. Did your friends click on your ads too many times? Did you purchase traffic that led to a surge of invalid activity? Can you make content and/or behavioral changes to prevent the activity from happening again?
Review ad implementations on your desktop site, mobile site, and/or mobile app. Think about what your typical user journey would be, and see if the ad implementations may cause users to accidentally click on your ads.
In the appeal form, provide the e-mail address that is associated with your disabled AdSense account. This will help locate your account and reduce delays in appeal processing time.
Tell us what changes you’ll make for the future. Once again, carefully consider the top reasons for account closure. What systems or behaviors have you put in place to ensure this won't happen again? For example, tell us how you've adjusted your ad implementations, evaluated your traffic sources, hired testers to properly test your content, etc. We will appreciate your honesty in the appeal.

Publishers are a vital part of the online ads ecosystem, and we want to see you succeed while keeping your users happy and engaged. Everyone in the digital ecosystem benefits when publishers provide engaging content and useful resources, which in turn incentivizes advertisers to bid for space on your content. We hope that these resources can provide some guidance.

Posted by Danielle Chang of the AdSense Ad Traffic Quality Team

]]> In a previous publisher blog post, we discussed tips for writing a successful policy appeal. In today's topic, we’re exploring what happens when publisher accounts are disabled due to invalid traffic, when to submit an appeal, and tips for making those appeals successful.

Invalid traffic includes any clicks or impressions that may artificially inflate an advertiser's costs or a publisher's earnings. Invalid traffic covers intentionally fraudulent traffic as well as accidental clicks.

In the ads ecosystem, advertisers rely on the relevance of our ad placement and the quality of the interaction their ads receive. Publishers in turn count on advertiser participation that contributes to the success of their apps and business. Without this trust, the Google advertising network could not exist. Google treats invalid traffic very seriously, analyzing all clicks and impressions to determine whether they fit a pattern of use that might artificially drive up an advertiser's costs or a publisher's earnings. If we determine that an account might pose a risk to our advertisers, we may take actions against the account, such as suspending or disabling it, in order to protect our advertisers' interests.

Before we continue, let's clarify the difference between an account suspension and an account disablement.

If your account was suspended due to invalid traffic, ad-serving has been turned off for a fixed period (typically 30 days). While suspensions are not currently appealable, if you would like to provide additional feedback to help us improve our processes and communications, you may do so using our suspended publisher feedback form. If there are no further compliance issues with your account, it will be automatically unsuspended after the fixed period. For more information about account suspensions, please visit our AdSense Help Center (or AdMob Help Center).

If your account was disabled due to invalid traffic, your account is no longer serving ads, and you will be unable to monetize with any Google ad solutions. You're eligible to file an invalid activity appeal, but please be aware that that filing an appeal does not guarantee reinstatement. For more information about account disablements, please visit our Help Center.

If you would like to file an invalid traffic appeal for account reinstatement, please first review the AdSense program policies and top reasons for account closure. These policies and reasons apply to all Google ad solution products, including but not limited to AdMob and YouTube.

Here are some tips that you may find useful in writing your appeal:

Review the top reasons for account closure. Think about if any of these reasons applied to you and your content. Did your friends click on your ads too many times? Did you purchase traffic that led to a surge of invalid activity? Can you make content and/or behavioral changes to prevent the activity from happening again?
Review ad implementations on your desktop site, mobile site, and/or mobile app. Think about what your typical user journey would be, and see if the ad implementations may cause users to accidentally click on your ads.
In the appeal form, provide the e-mail address that is associated with your disabled AdSense account. This will help locate your account and reduce delays in appeal processing time.
Tell us what changes you’ll make for the future. Once again, carefully consider the top reasons for account closure. What systems or behaviors have you put in place to ensure this won't happen again? For example, tell us how you've adjusted your ad implementations, evaluated your traffic sources, hired testers to properly test your content, etc. We will appreciate your honesty in the appeal.

]]> https://googledata.org/google-adsense/tips-for-writing-a-successful-invalid-traffic-appeal/feed/ 0 [New Resource] Download the AdSense Guide to Audience Engagement https://googledata.org/google-adsense/new-resource-download-the-adsense-guide-to-audience-engagement/ https://googledata.org/google-adsense/new-resource-download-the-adsense-guide-to-audience-engagement/#comments Mon, 18 Apr 2016 17:36:00 +0000 https://googledata.org/?guid=c5650a9c1560a3a154a12b7d2544ae55

Research shows that “29% of smartphone users will immediately switch to another site or app if it doesn’t satisfy their needs.”

In a world where people are making split decisions about what to consume, it’s increasingly challenging but critical for publishers to figure out how to effectively engage their audiences on their sites. To help lay the foundation to a winning engagement strategy, we’ve created the AdSense Guide to Audience Engagement.

This guide help you drive toward your goals for growing your site – from defining your brand voice to tips to make your site’s content easy to consume. Don’t waste another moment developing web pages that leave you with little opportunity to engage with your audience. Download the AdSense Guide to Audience Engagement here.

In this guide, you’ll learn:

How to help your audience become familiar with your brand
Best practices to design delightful user journeys
How to develop content that resonates with your audience
Ways to make your content easy to consume
Why you should share the love with other sites by referring to good sources

Check out the guide and share your feedback with us on Google+ and Twitter using #AdSenseGuide. We’d love to hear what you think.

Posted by Jay Castro

from the AdSense team

@jayciro

]]>

How to help your audience become familiar with your brand
Best practices to design delightful user journeys
How to develop content that resonates with your audience
Ways to make your content easy to consume
Why you should share the love with other sites by referring to good sources

Check out the guide and share your feedback with us on Google+ and Twitter using #AdSenseGuide. We’d love to hear what you think.

Posted by Jay Castro

from the AdSense team

@jayciro

]]> https://googledata.org/google-adsense/new-resource-download-the-adsense-guide-to-audience-engagement/feed/ 0 More defenses roll out to thwart Clickjacking https://googledata.org/google-adsense/more-defenses-roll-out-to-thwart-clickjacking-2/ https://googledata.org/google-adsense/more-defenses-roll-out-to-thwart-clickjacking-2/#comments Wed, 13 Apr 2016 13:56:00 +0000 https://googledata.org/?guid=40ed664a036ddb1bd0bfb2d5006a383d At Google we defend our ad systems from fraud using technology in a variety of ways. Often our investment in these defenses goes beyond protecting against only known threats. Our engineering and operations teams are continually working to identify new and emerging threats. Once a new ad fraud threat is found, we move quickly to defend our systems against it using a combination of technology, operations, and policy.

Recently we identified “Clickjacking” (aka UI Redress) as an emerging threat to cost-per-click display ads, and we’ve rolled out new defenses to protect advertisers against this threat. Clickjacking is a type of web attack where the appearance of a website is changed so that a victim does not realize they are taking an important action, in this case clicking on one or more ads. For example, a user may intend to click on a video play button or menu item, but instead clicks an invisible ad unit.


	Figure 1: An example of a clickable ad hidden behind a video playback button.

Moving quickly to thwart Clickjacking attempts

Earlier this year when our operations team identified Clickjacking activity on our display network, they moved swiftly to terminate accounts, removing entities involved in or attempting to use this technique to trick users. Our engineering team worked in parallel to quickly release a filter to automatically exclude this type of invalid traffic across display ads.

This approach delivered a one-two punch to publishers who violated our policies: our operations team, which forms an early line of defense against invalid traffic, cleaned out publishers from our ad systems, while engineers built a new filter as a durable defense to protect against Clickjacking traffic.


	Figure 2: An example of mouse-tracking, which leads to a page with lots of ads being opened regardless of where a user clicks.

Even as there are ongoing attempts to perpetrate this type of attack, our ongoing and proactive hunt for emerging types of invalid traffic has enabled us to move early and quickly to address Clickjacking threats on several occasions.

A combination of defenses

Our Clickjacking defenses operate at considerable scale, analyzing display ad placements across mobile and desktop platforms, evaluating a variety of characteristics. When our system detects a Clickjacking attempt, we zero-in on the traffic attributed to that placement, and remove it from upcoming payment reports to ensure that advertisers are not charged for those clicks.

This latest effort also is a great example of how our work against invalid traffic is at the intersection of technology, operations, and policy. Each piece plays a key role in keeping our ad systems clean and defended against ad fraud.

Equally important, our efforts also promote a level playing field for good publishers on our ad systems. And while our Ad Traffic Quality team works hard to keep our ad systems clean, we also rely on publishers to do their part in contributing to a healthy ads ecosystem.

Best practices for publishers

Publishers play a crucial role in delivering a good ads experience. We’ve included some relevant best practices below to remind publishers of ways that they can improve the ads experience on their web properties.

Double and triple-check implementations to verify that your sites contain no programming errors, conform to AdSense policies, and display correctly across different browsers and platforms.
For mobile devices, plan your layout carefully to accommodate limited screen real estate.
Avoid placing ads close to other clickable content to prevent accidental clicks. For more guidance on how to implement banner ads see our best practices video.
Monitor analytics often to spot traffic anomalies. For example, setting up Analytics alerts can show if an unusual amount of traffic comes from a particular ad placement or site.
Lastly, if you find suspicious activity, please report it via the Invalid Clicks Contact Form.

We’re proud of our work to protect our ad systems against emerging threats like Clickjacking, and we’ll continue to be vigilant as we fight the good fight against ad fraud.

Posted by: Andres Ferrate, Chief Advocate, Ad Traffic Quality

]]> At Google we defend our ad systems from fraud using technology in a variety of ways. Often our investment in these defenses goes beyond protecting against only known threats. Our engineering and operations teams are continually working to identify new and emerging threats. Once a new ad fraud threat is found, we move quickly to defend our systems against it using a combination of technology, operations, and policy.

Recently we identified “Clickjacking” (aka UI Redress) as an emerging threat to cost-per-click display ads, and we’ve rolled out new defenses to protect advertisers against this threat. Clickjacking is a type of web attack where the appearance of a website is changed so that a victim does not realize they are taking an important action, in this case clicking on one or more ads. For example, a user may intend to click on a video play button or menu item, but instead clicks an invisible ad unit.


	Figure 1: An example of a clickable ad hidden behind a video playback button.

Moving quickly to thwart Clickjacking attempts


	Figure 2: An example of mouse-tracking, which leads to a page with lots of ads being opened regardless of where a user clicks.

A combination of defenses

Best practices for publishers

Double and triple-check implementations to verify that your sites contain no programming errors, conform to AdSense policies, and display correctly across different browsers and platforms.
For mobile devices, plan your layout carefully to accommodate limited screen real estate.
Avoid placing ads close to other clickable content to prevent accidental clicks. For more guidance on how to implement banner ads see our best practices video.
Monitor analytics often to spot traffic anomalies. For example, setting up Analytics alerts can show if an unusual amount of traffic comes from a particular ad placement or site.
Lastly, if you find suspicious activity, please report it via the Invalid Clicks Contact Form.

We’re proud of our work to protect our ad systems against emerging threats like Clickjacking, and we’ll continue to be vigilant as we fight the good fight against ad fraud.

Posted by: Andres Ferrate, Chief Advocate, Ad Traffic Quality

]]> https://googledata.org/google-adsense/more-defenses-roll-out-to-thwart-clickjacking-2/feed/ 0 AdSense now understands the Filipino language https://googledata.org/google-adsense/adsense-now-understands-the-filipino-language/ https://googledata.org/google-adsense/adsense-now-understands-the-filipino-language/#comments Mon, 11 Apr 2016 01:00:00 +0000 https://googledata.org/?guid=c0fb9513173fa430e1e7ef77ab4bea2c Today, we’re excited to announce the addition of Filipino, a language spoken by millions in the Philippines and around the world, to the family of AdSense supported languages.

Publishers can now easily monetize the content they’re creating in Filipino with AdSense, and advertisers looking to connect with the growing online Filipino audience can now reach them with ads that are more relevant than ever before.

To start monetizing your Filipino content website with Google AdSense:

Check the AdSense program policies and make sure your website is compliant.
Sign up for an AdSense account
Add the AdSense code to start displaying relevant ads to your users.

Maligayang pagbati mula sa AdSense!

Welcome to AdSense!

Posted by:

Emanuele Brandi (AdSense Lead, PSI) on behalf of the AdSense Internationalization Team

]]> Today, we’re excited to announce the addition of Filipino, a language spoken by millions in the Philippines and around the world, to the family of AdSense supported languages.

Publishers can now easily monetize the content they’re creating in Filipino with AdSense, and advertisers looking to connect with the growing online Filipino audience can now reach them with ads that are more relevant than ever before.

To start monetizing your Filipino content website with Google AdSense:

Check the AdSense program policies and make sure your website is compliant.
Sign up for an AdSense account
Add the AdSense code to start displaying relevant ads to your users.

Maligayang pagbati mula sa AdSense!

Welcome to AdSense!

Posted by:

Emanuele Brandi (AdSense Lead, PSI) on behalf of the AdSense Internationalization Team

]]> https://googledata.org/google-adsense/adsense-now-understands-the-filipino-language/feed/ 0 Acting On Your Moments: Five ways to go from knowing your users’ moments to winning them https://googledata.org/google-adsense/acting-on-your-moments-five-ways-to-go-from-knowing-your-users-moments-to-winning-them/ https://googledata.org/google-adsense/acting-on-your-moments-five-ways-to-go-from-knowing-your-users-moments-to-winning-them/#comments Thu, 31 Mar 2016 16:53:00 +0000 https://googledata.org/?guid=36b649eb65b9a3fe3bd4f8c058440db3

This is the third in our series of posts about micro- and macro-moments. In parts one and two we talked about how to think about these moments of intent and find out what they are for your audience. Today let's talk about what to do about it.

1) A good place to start is with a moments map. This is where you identify the set of moments you absolutely want to win or can't afford to lose. Examine all phases of the consumer journey for your business, and look for the moments when people want to find inspiration, learn about something you’re reporting, make a social statement, or anything in between.

Breaking news stories are an

example of moments you

can’t afford to lose

Suppose you have a news site and a user visits your review of a restaurant as they walk through town. They may just want to know if you gave it two or four stars… or they may want to know your reviewer's in-depth thoughts and recommendations for each course. How you deliver this information will make a big difference. (And remember, they're impatient!)

2) Next up: try to understand customer needs in the moment. Put yourself in the consumer’s shoes for each moment you want to win. Ask yourself, “What would make this easier or faster? What content or features would be most helpful for this moment?” Again, ask yourself: Is your user looking for a quick moment or are they there for the long haul?

In a story or photo feature about fashion, for instance, you could add a widget showing locations of the stores that sell each dress or pair of shoes you feature, or video of the fashion shows where they were revealed.

3) Third, make sure you use context to deliver the right experience. Contextual signals like location and time of day will help you deliver experiences and messages that feel tailor-made for the moment.

For example, if a soccer fan is having a micro-moment, they probably just want the top highlights and the final score from the match last night. This could be your spot for a social media update or a 30-second video. But if they're in a macro-moment, they'll want in-depth match analysis, team lineups and analysis of how the final score will affect the league. That's your moment for the long-form article or podcast.

What contextual signals can

you gather from your users?

4) Be sure to optimize across all aspects of the journey. People move seamlessly across screens and channels. Does your brand deliver seamlessly in return? Don’t let competing internal objectives or departmental silos stand in the way; anchor your action to the consumer and organize around their moments.

Ask: "Is our journey optimized for search?" How do consumers across all the different social channels interact with your sites? Are they optimized correctly?

5) Now keep the momentum rolling: measure every moment that matters and iterate. Keep improving your content based on what you find; then measure and iterate again.

You can't afford to under-serve your customers while you deal with measurement gaps. Even if the return on investment (ROI) for certain moments may not be directly measurable (yet), train your team to use credible estimates to ensure nothing’s falling through the cracks.

We’ll leave you with these questions:

Are you ready for the moments ahead?
Can users consume your content (or a form of it) in the queue at Starbucks?
How are you capitalizing on seasonal macro-moments like the Rugby World Cup or the upcoming Summer Olympic games?

If you take the time to think about your customers, find their micro- and macro-moments, and then fill their needs in those moments, you'll be well on your way. And in fact, you'll likely be getting a leg up on the competition.

Think with Google recently published a research study that takes a deep dive into micro-moments, it's a great follow up to this blog series. Download your copy today, and win the shift to mobile.

Posted By: Chris Jones, Audience Development Specialist

Are you on Twitter? Follow us for more insights and tips @AdSense

]]>

Breaking news stories are an

example of moments you

can’t afford to lose

Suppose you have a news site and a user visits your review of a restaurant as they walk through town. They may just want to know if you gave it two or four stars… or they may want to know your reviewer's in-depth thoughts and recommendations for each course. How you deliver this information will make a big difference. (And remember, they're impatient!)

In a story or photo feature about fashion, for instance, you could add a widget showing locations of the stores that sell each dress or pair of shoes you feature, or video of the fashion shows where they were revealed.

For example, if a soccer fan is having a micro-moment, they probably just want the top highlights and the final score from the match last night. This could be your spot for a social media update or a 30-second video. But if they're in a macro-moment, they'll want in-depth match analysis, team lineups and analysis of how the final score will affect the league. That's your moment for the long-form article or podcast.

What contextual signals can

you gather from your users?

Ask: "Is our journey optimized for search?" How do consumers across all the different social channels interact with your sites? Are they optimized correctly?

5) Now keep the momentum rolling: measure every moment that matters and iterate. Keep improving your content based on what you find; then measure and iterate again.

You can't afford to under-serve your customers while you deal with measurement gaps. Even if the return on investment (ROI) for certain moments may not be directly measurable (yet), train your team to use credible estimates to ensure nothing’s falling through the cracks.

We’ll leave you with these questions:

Are you ready for the moments ahead?
Can users consume your content (or a form of it) in the queue at Starbucks?
How are you capitalizing on seasonal macro-moments like the Rugby World Cup or the upcoming Summer Olympic games?

Posted By: Chris Jones, Audience Development Specialist

Are you on Twitter? Follow us for more insights and tips @AdSense

]]> https://googledata.org/google-adsense/acting-on-your-moments-five-ways-to-go-from-knowing-your-users-moments-to-winning-them/feed/ 0 From Micro to Macro: How to find your audience in all the moments that matter https://googledata.org/google-adsense/from-micro-to-macro-how-to-find-your-audience-in-all-the-moments-that-matter/ https://googledata.org/google-adsense/from-micro-to-macro-how-to-find-your-audience-in-all-the-moments-that-matter/#comments Tue, 29 Mar 2016 16:00:00 +0000 https://googledata.org/?guid=669abdeae6d2b54a623207b88cb1bd31 In the last post we talked about the rise of micro-moments. But what about macro-moments?

According to this great response to micro-moments and our own interpretations, the three most important types of macro-moments are:

Affinity Moments, when fans act in unison in support of their favorite team or musician.

Buddy Moments, when friends connect and bond everything they see, hear or read -- whether that's a live concert or a funny cat video on YouTube.

Deep Knowledge Moments, when someone wants to learn deeply about a topic (maybe political issues or financial news) so they can share that knowledge later.

In essence, micro-moments happen on the go and with intent, while macro-moments are more tribal or community-based. They're deep-dive media experiences that impact individuals in ways micro-moments can’t.

Publishers should remember that preferences and loyalty are shaped by both micro and macro moments. The brands that do the best job of addressing our needs in each moment will gain the greater share of our attention, and they'll be the publishers we start with next time. They will, in short, win.

Where to begin?

Determining the right macro moment to target a user is no easy feat, but here are some Google tools that can help you discover what your audience is looking for, set your strategy and start taking action.

Google Trends

What are the biggest events coming up this year? When do searches spike for football or flowers? The Google Trends tool uses real-time search data to help you gauge consumer search behaviors over time. Find out more »

YouTube Trends

The world's largest video site has a lot of content and a lot of users. The YouTube Dashboard lets you track what's being viewed and shared all over. Compare trending videos by age, gender and location, and see what the world's watching. Find out more »

Google Consumer Surveys

This fast and affordable market research tool lets you ask questions to Internet and mobile users on high-quality content around the Web. Users who answer the survey gain access to content or get credits they can use for music, apps and more. Google aggregates and analyzes their responses, so you can make more informed business decisions. Find out more »

Marketer's Almanac

From the Super Bowl kickoff to holiday gift giving, each year has trends and events that create huge opportunities to connect with consumers. The Google Marketer's Almanac offers data and insights for these key moments to help you get a jump on planning. Find out more »

Affinity Moments, when fans act in unison in support of their favorite team or musician.

Buddy Moments, when friends connect and bond everything they see, hear or read -- whether that's a live concert or a funny cat video on YouTube.

Deep Knowledge Moments, when someone wants to learn deeply about a topic (maybe political issues or financial news) so they can share that knowledge later.

Google Trends

What are the biggest events coming up this year? When do searches spike for football or flowers? The Google Trends tool uses real-time search data to help you gauge consumer search behaviors over time. Find out more »

YouTube Trends

The world's largest video site has a lot of content and a lot of users. The YouTube Dashboard lets you track what's being viewed and shared all over. Compare trending videos by age, gender and location, and see what the world's watching. Find out more »

Google Consumer Surveys

This fast and affordable market research tool lets you ask questions to Internet and mobile users on high-quality content around the Web. Users who answer the survey gain access to content or get credits they can use for music, apps and more. Google aggregates and analyzes their responses, so you can make more informed business decisions. Find out more »

Marketer's Almanac

From the Super Bowl kickoff to holiday gift giving, each year has trends and events that create huge opportunities to connect with consumers. The Google Marketer's Almanac offers data and insights for these key moments to help you get a jump on planning. Find out more »

And as always, some of your best insights can come from good old-fashioned methods like talking to and engaging with your audience.

Once you have the insights, it's time for action. We'll cover that in our next post.

Posted by:

Chris Jones
Global Audience Development Specialist]]> https://googledata.org/google-adsense/from-micro-to-macro-how-to-find-your-audience-in-all-the-moments-that-matter/feed/ 0 Micro-Moments for Publishers: Reach your users in their moments of intent https://googledata.org/google-adsense/reach-your-users-in-their-moments-of-intent/ https://googledata.org/google-adsense/reach-your-users-in-their-moments-of-intent/#comments Thu, 24 Mar 2016 18:33:00 +0000 https://googledata.org/?guid=05a93adbd5763b47700da5ef62807675

For a long time, we've all heard that we're perched on the edge of a new golden age of digital, like divers on a cliff.

By now it seems clear that we have well and truly jumped off that edge and are swimming, frolicking (and sometimes drowning) in that futuristic sea of digital, connectivity, cams, drones, the Internet of Things… and especially mobile.

Today, we'd like to kick off a three-part blog series that will look at how publishers can do more frolicking and less failing in this digital sea. In particular, we'll look at what we call digital moments that matter, and the best ways for publishers to think about those moments. Part one today is Micro-Moments for Publishers, to be followed by From Micro to Macro and then part 3, Acting On Your Moments.

Where to start? In an age where people create and consume their very own newsrooms on a daily basis, expectations for content are growing higher and higher. Just a few examples:

People over 35 tend to print out recipes, while 59% of 25- to 34-year-olds cook with their smartphones or tablets handy.
35+ million hours of movie trailers were viewed on mobile on YouTube in the first six months of 2015. The same period saw a whopping 41% growth in mobile searches related to movie showtimes.
Seven in ten millennial dads seek parenting information online. 59% of those dads say they use their smartphones for those searches more than any other device. Searches for baby-related terms on mobile have grown 52% year over year, according to Google data.

So the publishing business has changed tremendously over the last two decades, but the big questions are still very much the same:

How do I reach the right audience?
How do I make sure I stand out?
How do I drive enough views and revenue to grow my business?

Today you have more choice than ever in how to approach these questions, thanks in large part to huge changes in mobile consumer behavior.

We don’t 'go online'

anymore – we

live online

There's no such thing as sitting down for an “online session” anymore. Mobile is not just a hand-held device; it is a human and consumer behavior. It's why we no longer have those empty spaces in our day -- at the bus stop, in line at a store, or even at night in bed.

As a publisher, you don't always have to be there for those moments when users browse their friends' photos and status updates, or find out that they need to pick up milk on the way home from work. In fact, if you try to insert your content when people aren’t receptive, it can do more harm than good.

But certain moments really do matter for publishers: Moments when consumers turn to their phones to seek information or ideas. In those moments they have an intent: a need that can be met, a curiosity fulfilled, or a decision made.

These countless moments are full of intent signals that publishers can capitalize on. A "time for a new one" moment with a worn-out hairdryer can be satisfied with a product review. An "I can fix it" moment is perfect for do-it-yourself articles from publishers. (Over 100 million hours of “how-to” content have been watched on YouTube so far this year.) What about “I want to watch” moments? Can you give those users short and easy-to-watch content?

"How do I reach my audience?" "How do I make sure I stand out?" The answer lies in creating the content for these micro-moments. And in the next post, we'll talk about an opportunity that's similar and yet different: macro moments.

Want to learn more about micro-moments? Check out the Think with Google Guide to Winning the Shift to Mobile.

Chris Jones
Global Audience Development Specialist

]]>

People over 35 tend to print out recipes, while 59% of 25- to 34-year-olds cook with their smartphones or tablets handy.
35+ million hours of movie trailers were viewed on mobile on YouTube in the first six months of 2015. The same period saw a whopping 41% growth in mobile searches related to movie showtimes.
Seven in ten millennial dads seek parenting information online. 59% of those dads say they use their smartphones for those searches more than any other device. Searches for baby-related terms on mobile have grown 52% year over year, according to Google data.

So the publishing business has changed tremendously over the last two decades, but the big questions are still very much the same:

How do I reach the right audience?
How do I make sure I stand out?
How do I drive enough views and revenue to grow my business?

Today you have more choice than ever in how to approach these questions, thanks in large part to huge changes in mobile consumer behavior.

We don’t 'go online'

anymore – we

live online

]]> https://googledata.org/google-adsense/reach-your-users-in-their-moments-of-intent/feed/ 0 Now you can also earn money with Matched content https://googledata.org/google-adsense/now-you-can-also-earn-money-with-matched-content/ https://googledata.org/google-adsense/now-you-can-also-earn-money-with-matched-content/#comments Fri, 18 Mar 2016 16:52:00 +0000 https://googledata.org/?guid=698f5d17134112991109687d10bd3f2b

Last year we launched Matched content to help increase user engagement on your site by promoting relevant content from your site to your visitors, which may help grow your ad business as well. Starting today, you can use Matched content units to directly generate revenue by allowing ads to appear alongside your recommended content.

Matched content with content recommendations and ads

With the new “Allow ads” feature, relevant ads will appear within your Matched content units, and will be styled to complement the look and feel of your content recommendations. We'll gradually roll this feature out to all Matched content eligible publishers across the globe over the coming weeks. To enable ads, visit your My ads tab and choose “Allow ads” for your Matched content units.

Matched content is available for sites with multiple pages with unique images and high volumes of traffic. Have a look at the site management settings in your account to see if your sites are eligible and to get started with Matched content. Matched content units don’t count towards your Google content ad limit per page - to get the most out of this new tool, check the best practices in the AdSense Help Center.

As always, we'd love to hear your thoughts about this new feature in the comments section below.

Posted by Tobias Maurer, Product Manager]]>

Matched content with content recommendations and ads

Posted by Tobias Maurer, Product Manager]]> https://googledata.org/google-adsense/now-you-can-also-earn-money-with-matched-content/feed/ 0 Best practices for reviewing products you’ve received for free https://googledata.org/google-adsense/best-practices-for-reviewing-products-youve-received-for-free-2/ https://googledata.org/google-adsense/best-practices-for-reviewing-products-youve-received-for-free-2/#comments Sat, 12 Mar 2016 00:15:00 +0000 https://googledata.org/?guid=c3d48ee54cb7b7be82928dc3722d4f84

Editor's note: This post was cross posted from the Google Webmaster Central Blog.

As a form of online marketing, some companies today will send bloggers free products to review or give away in return for a mention in a blogpost. Whether you’re the company supplying the product or the blogger writing the post, below are a few best practices to ensure that this content is both useful to users and compliant with Google Webmaster Guidelines.

1. Use the nofollow tag where appropriate

Links that pass PageRank in exchange for goods or services are against Google guidelines on link schemes. Companies sometimes urge bloggers to link back to:

a. the company’s site
b. the company’s social media accounts
c. an online merchant’s page that sells the product
d. a review service’s page featuring reviews of the product
e. the company’s mobile app on an app store

Bloggers should use the nofollow tag on all such links because these links didn’t come about organically (i.e., the links wouldn’t exist if the company hadn’t offered to provide a free good or service in exchange for a link). Companies, or the marketing firms they’re working with, can do their part by reminding bloggers to use nofollow on these links.

2. Disclose the relationship

Users want to know when they’re viewing sponsored content. Also, there are laws in some countries that make disclosure of sponsorship mandatory. A disclosure can appear anywhere in the post; however, the most useful placement is at the top in case users don’t read the entire post.

3. Create compelling, unique content

The most successful blogs offer their visitors a compelling reason to come back. If you're a blogger you might try to become the go-to source of information in your topic area, cover a useful niche that few others are looking at, or provide exclusive content that only you can create due to your unique expertise or resources.

For more information, please drop by our Google Webmaster Central Help Forum.

Posted by the Google Webspam Team

]]>

Editor's note: This post was cross posted from the Google Webmaster Central Blog.

1. Use the nofollow tag where appropriate

Links that pass PageRank in exchange for goods or services are against Google guidelines on link schemes. Companies sometimes urge bloggers to link back to:

a. the company’s site
b. the company’s social media accounts
c. an online merchant’s page that sells the product
d. a review service’s page featuring reviews of the product
e. the company’s mobile app on an app store

Bloggers should use the nofollow tag on all such links because these links didn’t come about organically (i.e., the links wouldn’t exist if the company hadn’t offered to provide a free good or service in exchange for a link). Companies, or the marketing firms they’re working with, can do their part by reminding bloggers to use nofollow on these links.

2. Disclose the relationship

Users want to know when they’re viewing sponsored content. Also, there are laws in some countries that make disclosure of sponsorship mandatory. A disclosure can appear anywhere in the post; however, the most useful placement is at the top in case users don’t read the entire post.

3. Create compelling, unique content

The most successful blogs offer their visitors a compelling reason to come back. If you're a blogger you might try to become the go-to source of information in your topic area, cover a useful niche that few others are looking at, or provide exclusive content that only you can create due to your unique expertise or resources.

For more information, please drop by our Google Webmaster Central Help Forum.

Posted by the Google Webspam Team

]]> https://googledata.org/google-adsense/best-practices-for-reviewing-products-youve-received-for-free-2/feed/ 0 Viewability Spotlight for Sellers: 3 loading methods that can optimize your viewability https://googledata.org/google-adsense/inside-adsense-viewability-spotlight-for-sellers-3-loading-methods-that-can-optimize-your-viewability/ https://googledata.org/google-adsense/inside-adsense-viewability-spotlight-for-sellers-3-loading-methods-that-can-optimize-your-viewability/#comments Thu, 10 Mar 2016 21:39:00 +0000 https://googledata.org/?guid=69c6ef2ec91ab0b316cb83d948014f5b Our latest infographic puts a spotlight on viewability by sharing a dozen technical best practices for improving viewability based on insights from Active View, Google's MRC-accredited viewable impression measurement technology.

On this blog, we're breaking down the best practices into small, approachable chunks. Already, we've focused on 2 tips for enabling viewability measurement, 3 speedy ways to improve viewability, and 4 ways to improve ad layouts for better viewability. In this post you'll learn 3 content and ad loading methods that can optimize your viewability rates.

Here is today's recommendation:

We hope these recommendations are improving your site or apps ad viewability. Feel free to share your viewability success story in the comments section below.

Posted by Anish Kattukaran

]]> https://googledata.org/google-adsense/inside-adsense-viewability-spotlight-for-sellers-3-loading-methods-that-can-optimize-your-viewability/feed/ 0 Viewability Spotlight for Sellers: 4 ways to improve ad layouts for better viewability https://googledata.org/google-adsense/viewability-spotlight-for-sellers-4-ways-to-improve-ad-layouts-for-better-viewability/ https://googledata.org/google-adsense/viewability-spotlight-for-sellers-4-ways-to-improve-ad-layouts-for-better-viewability/#comments Tue, 08 Mar 2016 22:27:00 +0000 https://googledata.org/?guid=8c8a7647bbdb0081059fdc61f7076962 Our latest infographic puts a spotlight on viewability by sharing a dozen technical best practices for improving viewability based on insights from Active View, Google's MRC-accredited viewable impression measurement technology.

On this blog, we're breaking down the best practices into small, approachable chunks. Already, we've focused on 2 tips for enabling viewability measurement, and 3 speedy ways to improve viewability. In this post you'll learn tips for laying out ads on a webpage or scrollable page in an app in order to improve viewability rates.

Here is today's recommendation:

Posted by Anish Kattukaran

]]> https://googledata.org/google-adsense/viewability-spotlight-for-sellers-4-ways-to-improve-ad-layouts-for-better-viewability/feed/ 0 Why are my earnings down right now? https://googledata.org/google-adsense/why-are-my-earnings-down-right-now/ https://googledata.org/google-adsense/why-are-my-earnings-down-right-now/#comments Fri, 04 Mar 2016 17:01:00 +0000 https://googledata.org/?guid=6a654d057dbea09970627170039761fb

Four things to explore if your AdSense earnings take a dip

Today we'd like to share some insights about why AdSense earnings sometimes go down -- and look at how to troubleshoot what's going on when that happens. Google has a variety of tools and reports that will help you see what might be causing a decline and how you can respond to optimize your earnings.

One of the first things to consider is: have your overall page views gone down, or are other issues causing the drop? There are many factors that affect revenue, but the key ones to look at include:

Clickthrough rate (CTR)
Cost per click (CPC)
Page revenue per thousand impressions (page RPM)
Page views

You can view all these metrics on the Performance reports tab in your AdSense account. Here are a few tips on how to address issues you may discover.

1. My page views have decreased

When troubleshooting changes in page views, it's a good idea to extend the date range of your reports out to 30 days or more to help identify trends or specific issues. A drop in page views could simply be seasonal; retailers, for instance, tend to see a traffic drop after the holiday season. But a decrease can also be due to a change in your content.

If your traffic has dropped, here are some ways you might increase it:

Promote your site with other major sites that cover the same topics.
Promote your site through social media, and create a group of interested people who regularly visit your site.
Use Google Search Console to make sure your site is being correctly crawled and indexed.
Update your site regularly to encourage repeat visitors. You might also want to send out an email or a newsletter about your updates.

2. My cost per click has decreased

CPC is market-driven and depends on factors like advertiser bids on keywords and the CPC values they're willing to pay. For example, CPC can fall at the beginning of each quarter when marketers are shifting budget. When looking at changes in CPC, it's a good practice to extend the date range of your reports out to a year. Then:

See if you're using the best-performing ad sizes. Generally, our most successful sizes for CPC and CTR are 720x90, 336x280, 160x600, and the 320x100 mobile banner. Learn more about the most successful ad sizes.
Make sure you're not blocking ads you don't need to. Blocks on too many advertisers, ad networks, general or sensitive categories will often decrease CPC because there are fewer advertisers in the auction bidding on your inventory. The more inventory your site has access to, the greater the chance that auction pressure will drive up your CPC.
Look at how seasonality can affect your advertisers' bids. For instance, swimsuit advertisers often increase their bids in the early weeks of summer. But if your site caters only to students, you should expect traffic to fall in the summer. Learn more about how the ad auction works for a clearer understanding of how these kinds of changes can impact your earnings.

3. My search rank has dropped

Deeper investigation may show you that your page is not ranked as highly in search results as it once was. The Webmaster Troubleshooter is designed to help you resolve common issues with your site in Google Search and the Google Search Console.

4. My CTR or page RPM has decreased

A drop in CTR or page RPM can be caused by confusing site design or poor targeting. Visitors who see your ads might not click on them because they find them irrelevant, or perhaps they don't see your ads at all. And that leads to lower earnings.

Here are some best practices to help drive up your CTR and page RPM:

Blend, complement, and contrast: use these techniques to design ad styles that will be successful for your site.
Maximize ad space with multiple ad units: be sure to see if three ad units is right for your site; it's also our policy limit.
Use the best-performing ad sizes: As noted in the CPC section above, our most successful ad sizes are 720x90, 336x280, 160x600, and the 320x100 mobile banner.

We hope these tips will help you understand exactly what's happening on your site ― and send your earnings back in the right direction.

Posted by Rachel Barrett

Google AdSense Team

]]>

Four things to explore if your AdSense earnings take a dip

One of the first things to consider is: have your overall page views gone down, or are other issues causing the drop? There are many factors that affect revenue, but the key ones to look at include:

Clickthrough rate (CTR)
Cost per click (CPC)
Page revenue per thousand impressions (page RPM)
Page views

Promote your site with other major sites that cover the same topics.
Promote your site through social media, and create a group of interested people who regularly visit your site.
Use Google Search Console to make sure your site is being correctly crawled and indexed.
Update your site regularly to encourage repeat visitors. You might also want to send out an email or a newsletter about your updates.

See if you're using the best-performing ad sizes. Generally, our most successful sizes for CPC and CTR are 720x90, 336x280, 160x600, and the 320x100 mobile banner. Learn more about the most successful ad sizes.
Make sure you're not blocking ads you don't need to. Blocks on too many advertisers, ad networks, general or sensitive categories will often decrease CPC because there are fewer advertisers in the auction bidding on your inventory. The more inventory your site has access to, the greater the chance that auction pressure will drive up your CPC.
Look at how seasonality can affect your advertisers' bids. For instance, swimsuit advertisers often increase their bids in the early weeks of summer. But if your site caters only to students, you should expect traffic to fall in the summer. Learn more about how the ad auction works for a clearer understanding of how these kinds of changes can impact your earnings.

Blend, complement, and contrast: use these techniques to design ad styles that will be successful for your site.
Maximize ad space with multiple ad units: be sure to see if three ad units is right for your site; it's also our policy limit.
Use the best-performing ad sizes: As noted in the CPC section above, our most successful ad sizes are 720x90, 336x280, 160x600, and the 320x100 mobile banner.

We hope these tips will help you understand exactly what's happening on your site ― and send your earnings back in the right direction.

Posted by Rachel Barrett

Google AdSense Team

]]> https://googledata.org/google-adsense/why-are-my-earnings-down-right-now/feed/ 0 Viewability Spotlight for Sellers: 3 speedy ways to improve viewability https://googledata.org/google-adsense/viewability-spotlight-for-sellers-3-speedy-ways-to-improve-viewability/ https://googledata.org/google-adsense/viewability-spotlight-for-sellers-3-speedy-ways-to-improve-viewability/#comments Thu, 03 Mar 2016 15:52:00 +0000 https://googledata.org/?guid=50b3b32a59cc13cbba79355300f55dee Our latest infographic puts a spotlight on viewability by sharing a dozen technical best practices for improving viewability based on insights from Active View, Google's MRC-accredited viewable impression measurement technology.

Recently on the blog, we focused on 2 tips for enabling viewability measurement. In this post you'll learn tips for improving ad viewability by optimizing your apps and sites for speed and responsiveness.

Here is today's recommendation:

We hope these recommendations are improving your site or apps ad viewability. Feel free to share your viewability success story in the comments section below.

In the next part of our Spotlight on Viewability, we'll share 4 ways to improve ad layouts for better viewability rates.

Posted by Anish Kattukaran,
Product Marketing Manager]]> https://googledata.org/google-adsense/viewability-spotlight-for-sellers-3-speedy-ways-to-improve-viewability/feed/ 0 Viewability Spotlight for Sellers: 2 tips to enable viewability measurement https://googledata.org/google-adsense/viewability-spotlight-for-sellers-2-tips-to-enable-viewability-measurement/ https://googledata.org/google-adsense/viewability-spotlight-for-sellers-2-tips-to-enable-viewability-measurement/#comments Wed, 02 Mar 2016 18:28:00 +0000 https://googledata.org/?guid=73823d0df7a554a4de831a68a5280a57 There's a lot that publishers and app developers can do to increase the likelihood that their ads will be measured as viewable. Our latest infographic puts a spotlight on viewability by sharing a dozen technical best practices for improving viewability across four categories based on insights from Active View, Google's MRC-accredited viewable impression measurement technology. These insights and recommendations come from our services teams that have spent thousands of hours working with publishers and developers to improve advertising outcomes.

In this post, we focus on tips you can use to improve ad viewability by optimizing your apps and sites for speed and responsiveness.

Here is today's recommendation:

We hope these recommendations will improve your site or apps ad viewability. Feel free to share your viewability success story in the comments section below.

In the next part of our Spotlight on Viewability, we'll share 3 speedy ways to improve viewability.

Posted by Anish Kattukaran,
Product Marketing Manager

]]> https://googledata.org/google-adsense/viewability-spotlight-for-sellers-2-tips-to-enable-viewability-measurement/feed/ 0 Viewability Spotlight for Sellers: Best practices for improving ad viewability https://googledata.org/google-adsense/viewability-spotlight-for-sellers-best-practices-for-improving-ad-viewability/ https://googledata.org/google-adsense/viewability-spotlight-for-sellers-best-practices-for-improving-ad-viewability/#comments Tue, 01 Mar 2016 16:30:00 +0000 https://googledata.org/?guid=7e21786b5b0ed366ca616fa41a5ec5c1 Increasing the total number of viewable ad impressions has been shown to improve the performance of ads on sites and apps and increase advertiser satisfaction. To help publishers and app developers increase the likelihood that their ads will be measured as viewable, we're excited to share the viewability spotlight infographic. It contains a dozen technical best practices for improving viewability across four categories based on insights from Active View, Google's MRC-accredited viewable impression measurement technology.

The infographic covers how to:

Enable viewability measurement
Optimize for speed and responsiveness
Lay out ads for optimal viewability
Load ads and content for optimal viewability

Publishers and app developers across the globe have been able to seamlessly measure viewability, at no additional charge, with the launch of Google’s Active View technology in DoubleClick for Publishers, DoubleClick Ad Exchange, AdSense and AdMob. The tips in the viewability spotlight infographic can help you go beyond simply understanding viewability rates to optimizing viewability on your site or app so that all of your impressions are viewable.

These insights and recommendations come from our services teams that have spent thousands of hours working with publishers and developers to improve advertising outcomes.

Download your copy of the viewability spotlight infographic now.

Posted by Anish Kattukaran, Product Marketing Manager

]]> Increasing the total number of viewable ad impressions has been shown to improve the performance of ads on sites and apps and increase advertiser satisfaction. To help publishers and app developers increase the likelihood that their ads will be measured as viewable, we're excited to share the viewability spotlight infographic. It contains a dozen technical best practices for improving viewability across four categories based on insights from Active View, Google's MRC-accredited viewable impression measurement technology.

The infographic covers how to:

Enable viewability measurement
Optimize for speed and responsiveness
Lay out ads for optimal viewability
Load ads and content for optimal viewability

These insights and recommendations come from our services teams that have spent thousands of hours working with publishers and developers to improve advertising outcomes.

Download your copy of the viewability spotlight infographic now.

Posted by Anish Kattukaran, Product Marketing Manager

]]> https://googledata.org/google-adsense/viewability-spotlight-for-sellers-best-practices-for-improving-ad-viewability/feed/ 0 Share your feedback on AdSense, AdMob, and other Google publisher solutions https://googledata.org/google-adsense/share-your-feedback-on-adsense-admob-and-other-google-publisher-solutions-2/ https://googledata.org/google-adsense/share-your-feedback-on-adsense-admob-and-other-google-publisher-solutions-2/#comments Thu, 25 Feb 2016 16:37:00 +0000 https://googledata.org/?guid=db34d394d8085cc5439dc661b2cf33c7 It’s time to share your feedback! To improve our product and services, we send out a survey to a group of publishers every 6 months. The next survey will be sent soon and we’re looking forward to hearing from you.

Your feedback and comments are important to us, and we really do read and consider everything you write. Thanks to previous suggestions, we’ve launched a number of new features to improve our services and help you grow your earnings. These include a new Optimization tab that provides tips on increasing your revenue, improved AdSense interface for easier user navigation and more transparency on our policies.

You may receive a survey by email over the coming weeks. To make sure that you are eligible to receive the survey email, please

Update your contact details
Update your email preferences to receive ‘occasional survey’ messages

Whether you’ve completed this survey before or you’re providing feedback for the first time, we’d like to thank you for sharing your valuable thoughts. We’re looking forward to feedback!

Posted by Dan Makarov

AdSense Publisher Happiness Team

]]> It’s time to share your feedback! To improve our product and services, we send out a survey to a group of publishers every 6 months. The next survey will be sent soon and we’re looking forward to hearing from you.

Your feedback and comments are important to us, and we really do read and consider everything you write. Thanks to previous suggestions, we’ve launched a number of new features to improve our services and help you grow your earnings. These include a new Optimization tab that provides tips on increasing your revenue, improved AdSense interface for easier user navigation and more transparency on our policies.

You may receive a survey by email over the coming weeks. To make sure that you are eligible to receive the survey email, please

Update your contact details
Update your email preferences to receive ‘occasional survey’ messages

Whether you’ve completed this survey before or you’re providing feedback for the first time, we’d like to thank you for sharing your valuable thoughts. We’re looking forward to feedback!

Posted by Dan Makarov

AdSense Publisher Happiness Team

]]> https://googledata.org/google-adsense/share-your-feedback-on-adsense-admob-and-other-google-publisher-solutions-2/feed/ 0 Announcing the launch of AMP in Search https://googledata.org/google-adsense/announcing-the-launch-of-amp-in-search-2/ https://googledata.org/google-adsense/announcing-the-launch-of-amp-in-search-2/#comments Wed, 24 Feb 2016 18:09:00 +0000 https://googledata.org/?guid=2425f5bcd5362718c2a8ca971d791129 Speed matters, particularly on mobile devices. People are likely to abandon websites after just three seconds if the content doesn’t load quickly. This is bad for the user trying to access content, and also for the publisher whose business depends on users engaging with content. That’s why, last October, we joined others across the industry to announce the Accelerated Mobile Pages (AMP) Project, an open source initiative to make the mobile web as fast as possible.

Earlier today, Google announced that web pages created using AMP will appear when relevant in the Top Stories section of the search results page, giving users a lightning-fast experience --- early tests have found that AMP pages load an average of four times faster and use 10 times less data than equivalent non-AMP pages.

A key goal of the AMP Project is to ensure that publishers’ existing business models are supported. To that end, AMP in Search will have what could be termed as version one of some new features aimed at helping publishers earn money and understand and engage their audience. Full details are on Github and on the AMPProject.org site, but here are the highlights:

Ads: Advertising pays for a lot of the great journalism that we all love to read for free, so it’s essential that publishers can run ads on AMP pages with the ad servers and networks of their choice, in multiple formats (including native ads), and with full control over where they appear on the page. AMP also supports the new viewability metrics advertisers and publishers use to measure how users are engaging with ads. Currently publishers can choose from more than 20 ad tech providers who have developed support for AMP, including DoubleClick and AdSense. You can read more about the ads support in AMP in general here.

Subscriptions: For many publishers, subscriptions and paywalls are critical to the bottom line. AMP lets publishers retain full control over which readers can access which stories, to ensure that publishers can continue to make money via subscriptions on their AMP pages. Visit Github for more details on subscriptions in AMP.

Analytics: Analytics are important to publishers because they help them understand what people like to read and how they read. AMP provides an analytics framework that lets publishers measure data like pageviews, users, time spent, and more. The insights provided by these kinds of metrics can help publishers create appealing stories, build brand loyalty and ultimately make money. Learn more about the analytics support in AMP here and specifically about Google Analytics in AMP here.

While we’re excited to have collaborated with the industry to bring this project forward and improve the mobile web for users, we’re just scratching the surface of what’s possible. There’s much work ahead for the open source AMP project and we’re looking forward to the benefits this will bring to users, publishers and advertisers

Posted by Craig DiNatali
Director, Global Partnerships

Nitin Kashyap
Product Manager]]> Speed matters, particularly on mobile devices. People are likely to abandon websites after just three seconds if the content doesn’t load quickly. This is bad for the user trying to access content, and also for the publisher whose business depends on users engaging with content. That’s why, last October, we joined others across the industry to announce the Accelerated Mobile Pages (AMP) Project, an open source initiative to make the mobile web as fast as possible.

Earlier today, Google announced that web pages created using AMP will appear when relevant in the Top Stories section of the search results page, giving users a lightning-fast experience --- early tests have found that AMP pages load an average of four times faster and use 10 times less data than equivalent non-AMP pages.

Ads: Advertising pays for a lot of the great journalism that we all love to read for free, so it’s essential that publishers can run ads on AMP pages with the ad servers and networks of their choice, in multiple formats (including native ads), and with full control over where they appear on the page. AMP also supports the new viewability metrics advertisers and publishers use to measure how users are engaging with ads. Currently publishers can choose from more than 20 ad tech providers who have developed support for AMP, including DoubleClick and AdSense. You can read more about the ads support in AMP in general here.

Subscriptions: For many publishers, subscriptions and paywalls are critical to the bottom line. AMP lets publishers retain full control over which readers can access which stories, to ensure that publishers can continue to make money via subscriptions on their AMP pages. Visit Github for more details on subscriptions in AMP.

Analytics: Analytics are important to publishers because they help them understand what people like to read and how they read. AMP provides an analytics framework that lets publishers measure data like pageviews, users, time spent, and more. The insights provided by these kinds of metrics can help publishers create appealing stories, build brand loyalty and ultimately make money. Learn more about the analytics support in AMP here and specifically about Google Analytics in AMP here.

Preschool teacher Marisol Godoy founded Educación Inicial when she was pregnant and had to spend many hours in bed. Full of ideas she’d never had the chance to write down, Educación Inicial became her archive of fun and educational projects for parents and other preschool teachers to enjoy with children.

Using AdSense, Marisol was able to start earning an income from Educación Inicial. In time she was making enough to give up her teaching job and run the website full-time with husband David.
Today the site has over five million regular contributors from all over the world. AdSense remains the site’s sole source of income, which gives Marisol and her husband the freedom to travel and spend time with their boys, who are now all grown up.

Not yet an AdSense user? Sign up now!

Posted by Stacey Garcia

AdSense Marketing Manager

]]>

Not yet an AdSense user? Sign up now!

Posted by Stacey Garcia

AdSense Marketing Manager

]]> https://googledata.org/google-adsense/meet-adsense-publisher-educacion-inicial/feed/ 0 New year with new opportunities https://googledata.org/google-adsense/new-year-with-new-opportunities/ https://googledata.org/google-adsense/new-year-with-new-opportunities/#comments Fri, 22 Jan 2016 13:36:00 +0000 https://googledata.org/?guid=b104c7bb75880590e04a3edc8465de49 What’s your New Year's resolution for 2016? If it’s doing what you love while earning money, you can start turning your passion into profit by signing up for AdSense and earning money from your content. For more information, see our site or hear from our publishers.

If you already have an AdSense account, consider the following alternatives to earn money online:

Google Consumer Surveys: Earn incremental revenue beyond ads each time visitors complete short, user-friendly surveys in exchange for access to your content.

Google Contributor: With Contributor, anyone can pay a monthly subscription to see fewer ads across the Web. Each time an ad is removed on your site, a thank-you message appears in its place and Contributor helps to fund your content.

Google AdMob: If you have an app, you can gain insights about your users, drive more in-app purchases, and maximize your ad revenue with AdMob.

Happy New Year and see you online!

Google AdSense Team]]> What’s your New Year's resolution for 2016? If it’s doing what you love while earning money, you can start turning your passion into profit by signing up for AdSense and earning money from your content. For more information, see our site or hear from our publishers.

If you already have an AdSense account, consider the following alternatives to earn money online:

Google Consumer Surveys: Earn incremental revenue beyond ads each time visitors complete short, user-friendly surveys in exchange for access to your content.

Google Contributor: With Contributor, anyone can pay a monthly subscription to see fewer ads across the Web. Each time an ad is removed on your site, a thank-you message appears in its place and Contributor helps to fund your content.

Google AdMob: If you have an app, you can gain insights about your users, drive more in-app purchases, and maximize your ad revenue with AdMob.

Happy New Year and see you online!

Google AdSense Team]]> https://googledata.org/google-adsense/new-year-with-new-opportunities/feed/ 0 Explore opportunities with the new AdSense Optimization tab https://googledata.org/google-adsense/explore-opportunities-with-the-new-adsense-optimization-tab/ https://googledata.org/google-adsense/explore-opportunities-with-the-new-adsense-optimization-tab/#comments Wed, 13 Jan 2016 17:47:00 +0000 https://googledata.org/?guid=7e1ab45960d8a9c04a47917c211b2d8c Today, we’re excited to announce the new Optimization tab, a dedicated place in your AdSense account that shows tailored tips for your site. This new tab is a one-stop shop for all the resources that could help you increase your revenue and user engagement on your site.

With the new Optimization tab, you can:

Explore new opportunities and features that could boost your income
Run A/B experiments and check results to make better decisions for your site
Find valuable optimization resources in one place

The new Optimization tab is currently in beta and available for a limited group of publishers. It will roll out to all AdSense publishers over the coming weeks. Check your account now to see if you have this exciting feature in your account!

To create a great optimization experience for you, we’re planning to add more features to the new Optimization tab, including new experiment features and a host of new opportunities. We hope that this new tab will help you explore more opportunities for your site and continue to turn your passion into profit.

We’d love to hear your feedback. Let us know what you think in the comments section below.

Posted by Ben Birt

Software Engineer

]]> Today, we’re excited to announce the new Optimization tab, a dedicated place in your AdSense account that shows tailored tips for your site. This new tab is a one-stop shop for all the resources that could help you increase your revenue and user engagement on your site.

With the new Optimization tab, you can:

Explore new opportunities and features that could boost your income
Run A/B experiments and check results to make better decisions for your site
Find valuable optimization resources in one place

Posted by Ben Birt

Software Engineer

]]> https://googledata.org/google-adsense/explore-opportunities-with-the-new-adsense-optimization-tab/feed/ 0 2015 Year in Review https://googledata.org/google-adsense/2015-year-in-review/ https://googledata.org/google-adsense/2015-year-in-review/#comments Wed, 16 Dec 2015 15:24:00 +0000 https://googledata.org/?guid=ab6c8e7e21ac885156e0e071adeb129a

2015 was a year with new and exciting AdSense updates. Let’s have a look at 2015 to recap all the product enhancements launched this year.

New features for your AdSense account:

New sign-up flow: Signing up for AdSense is now faster and easier. Now, you have immediate access to your AdSense account once you sign up for AdSense.

New AdSense website and mobile apps: We announced our new AdSense website with a new design and new publisher stories. We also updated the AdSense app with a fresh new look using material design and added some new features.

New AdSense performance reports: To give you quick and easy access to these reports, we introduced a new design for AdSense reporting with a new dashboard. With the redesigned Performance reports tab, you now have more control and flexibility, allowing you to better understand your AdSense earnings and performance.

Improved transparency in payments: We've received feedback from you that you want to know more about the differences between estimated and finalized earnings. Now, you’re able to see the invalid activity deductions that cause these differences.

Matched content: To help you grow the number of pageviews on your site and increase user engagement, we launched Matched content. It’s a free content recommendation tool that promotes your content to your site visitors. Matched content generates contextually relevant and personalized article recommendations from the pages on your website. Have a look at the site management settings in your AdSense account to see if your sites are eligible to run Matched content.

Certified Publishing Partner Program: We launched a new Certified Publishing Partner program to help you earn more from your sites while also saving you time.

New features for your ads:

New mobile text ads: This new design allows for higher performance with a more beautiful and user-friendly appearance. The text ads feature elements such as a shaded background and a centered button which bring together the parts of the ad into a cohesive whole. To see these new mobile text ads, choose to show both text and display ads on your site, if you haven’t already done so.

Richer text ads: Richer text ads are a new ad format that automatically creates image ads from text ads. They compete for both your text and display, and display-only ad units and could increase your earnings.

Improved "Mute this ad" feature: With ‘Mute this ad,’ users have a way to signal that they aren’t interested in certain ads. This feature gives users additional control over ad units. It also helps us find ad placements and creatives that users may not prefer so that we can continue working hard to serve better performing ads on your site.

We’re looking forward to 2016 with lots of new features and formats to improve your AdSense experience.

As always, we’d like to thank you for sharing your feedback. Please keep sharing your thoughts and suggestions and stay tuned for more updates in 2016.

Happy New Year, and see you online in 2016!

Google AdSense Team

Not yet an AdSense user? Sign up now!

]]>

2015 was a year with new and exciting AdSense updates. Let’s have a look at 2015 to recap all the product enhancements launched this year.

New features for your AdSense account:

New sign-up flow: Signing up for AdSense is now faster and easier. Now, you have immediate access to your AdSense account once you sign up for AdSense.

New AdSense website and mobile apps: We announced our new AdSense website with a new design and new publisher stories. We also updated the AdSense app with a fresh new look using material design and added some new features.

New AdSense performance reports: To give you quick and easy access to these reports, we introduced a new design for AdSense reporting with a new dashboard. With the redesigned Performance reports tab, you now have more control and flexibility, allowing you to better understand your AdSense earnings and performance.

Improved transparency in payments: We've received feedback from you that you want to know more about the differences between estimated and finalized earnings. Now, you’re able to see the invalid activity deductions that cause these differences.

Matched content: To help you grow the number of pageviews on your site and increase user engagement, we launched Matched content. It’s a free content recommendation tool that promotes your content to your site visitors. Matched content generates contextually relevant and personalized article recommendations from the pages on your website. Have a look at the site management settings in your AdSense account to see if your sites are eligible to run Matched content.

Certified Publishing Partner Program: We launched a new Certified Publishing Partner program to help you earn more from your sites while also saving you time.

New features for your ads:

New mobile text ads: This new design allows for higher performance with a more beautiful and user-friendly appearance. The text ads feature elements such as a shaded background and a centered button which bring together the parts of the ad into a cohesive whole. To see these new mobile text ads, choose to show both text and display ads on your site, if you haven’t already done so.

Richer text ads: Richer text ads are a new ad format that automatically creates image ads from text ads. They compete for both your text and display, and display-only ad units and could increase your earnings.

Improved "Mute this ad" feature: With ‘Mute this ad,’ users have a way to signal that they aren’t interested in certain ads. This feature gives users additional control over ad units. It also helps us find ad placements and creatives that users may not prefer so that we can continue working hard to serve better performing ads on your site.

Not yet an AdSense user? Sign up now!

]]> https://googledata.org/google-adsense/2015-year-in-review/feed/ 0 Can’t log in? Here’s how to solve the five most common issues https://googledata.org/google-adsense/cant-log-in-heres-how-to-solve-the-five-most-common-issues/ https://googledata.org/google-adsense/cant-log-in-heres-how-to-solve-the-five-most-common-issues/#comments Tue, 15 Dec 2015 17:01:00 +0000 https://googledata.org/?guid=80c46de53d8177f528d40ae3c85156df

Not being able to log in to your account can be frustrating, and it happens to most of us now and then. Every week the AdSense support team receives emails from publishers who are logged out and stumped.

With that in mind, let's look over the five most common "can't log in" scenarios and how you can clear them up and get back into action.

1. The email and password you entered don’t match

This is always the #1 login issue. Luckily, a fix is just few clicks away. If you've run out of all your memory tricks for remembering your password, visit Google's account recovery service. Enter your login address to reset your Google account password.

2. You deleted your Google Account

Your AdSense account is linked to other Google services like Gmail, Calendar, and Google+ under one Google Account. Sometimes a user decides to delete one service and deletes their entire Google Account, which cuts off access to their AdSense account as well. The good news: even if you deleted your Google Account and lost access to AdSense, your AdSense account is still active. To continue using AdSense, you'll need to recover your Google Account.

3. Your account was hijacked

Hijacking is more common in some regions than in other. If you think your account has been hijacked, you need to act fast.

First things first, visit this page and follow the instructions to alert a Hijacked Accounts specialist and prove your ownership. Be sure to provide detailed and accurate information for each of the questions. Next, contact the AdSense support team by following the steps in the Login troubleshooter. This will let us restore your access to your AdSense account.

To prevent hijacking from happening, follow these security best practices:

Enable 2-step verification
If you sign into your account from a public computer, make sure to log out when you're done
Don't share your password with others and don't write it down on paper or in documents
Use strong passwords. The strongest contain upper and lower cases, special characters, and numbers, like this: “mYvErY234Strong_pAssWord”
Change your password frequently

4. You signed into a different Google Account

If you have more than one Google Account, your AdSense account will be linked to only one of them. If you're signed in but don't see your AdSense account, you may be signed into a different Google Account. Try logging in with a different email and password.

5. Your Google Apps account is not opted in for AdSense

If your email is linked to Google Apps, the Google Apps administrator might have turned off AdSense service for the whole Google Apps account. To fix this, ask your domain administrator to grant you access for AdSense. You can contact Google Apps support if you have more questions.

Now let's hope you never need any of these. For more information, check the AdSense Help Center.

Not yet an AdSense user? Sign up now!

Posted by Kateryna Malinovska

AdSense and AdMob Support Program Manager

]]>

Enable 2-step verification
If you sign into your account from a public computer, make sure to log out when you're done
Don't share your password with others and don't write it down on paper or in documents
Use strong passwords. The strongest contain upper and lower cases, special characters, and numbers, like this: “mYvErY234Strong_pAssWord”
Change your password frequently

Not yet an AdSense user? Sign up now!

Posted by Kateryna Malinovska

AdSense and AdMob Support Program Manager

]]> https://googledata.org/google-adsense/cant-log-in-heres-how-to-solve-the-five-most-common-issues/feed/ 0 Got Policy Questions, “Ask the AdSense Guy” https://googledata.org/google-adsense/got-policy-questions-ask-the-adsense-guy/ https://googledata.org/google-adsense/got-policy-questions-ask-the-adsense-guy/#comments Fri, 11 Dec 2015 16:45:00 +0000 https://googledata.org/?guid=a777e3fd40331c60ea411b86985fa7b4 As part of our continued effort to be as transparent and accessible to publishers as possible, we’ve launched a collaboration with Search Engine Journal with a column titled “Ask the AdSense Guy”.

In this monthly column, we’ll answer questions on topics of interest from the readership of the Search Engine Journal, as well as provide insight into best practices for publishers of all sizes. Our hope is that these external collaborations strengthen overall understanding of our policy positions and allow publishers to scale their long term growth in ways that provide value for their users, as well as advertisers who place ads on publisher sites.

A Search Engine Journal managing partner, Brent Csutoras, interviewed me at Pubcon 2015 to get a glimpse of what investments Google is making to help the entire ecosystem: users, advertisers, and publishers. Follow our column and share your questions, or submit them as a comment below. We will answer questions posted on Search Engine Journal, as well as those we collect from our comments section and will post them in the “Ask the AdSense Guy” column.

Ask your policy question now!

Posted by John Brown

Head of Publisher Policy Communications

]]> As part of our continued effort to be as transparent and accessible to publishers as possible, we’ve launched a collaboration with Search Engine Journal with a column titled “Ask the AdSense Guy”.

In this monthly column, we’ll answer questions on topics of interest from the readership of the Search Engine Journal, as well as provide insight into best practices for publishers of all sizes. Our hope is that these external collaborations strengthen overall understanding of our policy positions and allow publishers to scale their long term growth in ways that provide value for their users, as well as advertisers who place ads on publisher sites.

A Search Engine Journal managing partner, Brent Csutoras, interviewed me at Pubcon 2015 to get a glimpse of what investments Google is making to help the entire ecosystem: users, advertisers, and publishers. Follow our column and share your questions, or submit them as a comment below. We will answer questions posted on Search Engine Journal, as well as those we collect from our comments section and will post them in the “Ask the AdSense Guy” column.

Ask your policy question now!

Posted by John Brown

Head of Publisher Policy Communications

]]> https://googledata.org/google-adsense/got-policy-questions-ask-the-adsense-guy/feed/ 0 Demystifying AdSense policies with John Brown: Five tips for a successful policy appeal (Part 5) https://googledata.org/google-adsense/demystifying-adsense-policies-with-john-brown-five-tips-for-a-successful-policy-appeal-part-5/ https://googledata.org/google-adsense/demystifying-adsense-policies-with-john-brown-five-tips-for-a-successful-policy-appeal-part-5/#comments Thu, 10 Dec 2015 21:59:00 +0000 https://googledata.org/?guid=ac8055b5b38c56d4ac5d53d33774337f

I’ve been posting a series to this blog relating to demystifying AdSense policies. Today we’re exploring what happens when ads are disabled from publisher sites, when to submit an appeal, and tips for making those appeals successful.

Our policies are designed to foster a healthy ecosystem which protects users, advertisers, and publishers. In 2014, the vast majority of publishers ( >98 %) did not receive a policy violation notice from us.

In order to ensure a healthy ecosystem we continuously monitor our ad network and periodically review AdSense sites. We use a combination of sophisticated, automated systems and manual reviews to identify violations.

If you’ve received a policy violation or ad serving on your website has been disabled have a look at our Help Center and review our Program Policies. You will find information on how to fix the violation and apply for an appeal.

Here are some useful tips, should you need to submit an appeal:

1. Understand the violation. If you receive a policy violation notification it will include a snippet explaining the violation. If you’d like more information you can visit our Program Policies located in the Help Center. We also encourage you to seek advice from our Forum. Our Top Contributors have a lot of policy knowledge and are often helpful in providing good advice.

2. Check your entire site. Each notification you receive will contain a link with an example of the violation. Please note, that you may have the same violation on multiple pages, so be sure to check your entire site.

3. Tell us what changes you’ll make for the future. What systems have you put in place to ensure this won't happen again? For example, tell us how you've updated your filters, hired human reviewers, or how you're now familiar with this particular policy.

4. Send URL with ad code examples. If you had a content violation, send us links to pages where you have made changes. You can simply remove AdSense ad code from pages, or as a last resort remove pages that have been flagged with violations. If you had an ad implementation violation, be sure to send us a link to the fixed page.

5. Understand the big picture. Although you might not always agree with our policy actions, they are there to protect the entire ecosystem of users, advertisers, and publishers.

Your success is important to us, and we want to see you succeed while keeping your users happy and engaged. Everyone in the digital ecosystem benefits when publishers provide engaging content and useful resources, which in turn incentivizes advertisers to bid for space on your site. We hope that these resources can provide some guidance.

Posted by John Brown

Head of Publisher Policy Communications

]]>

Posted by John Brown

Head of Publisher Policy Communications

]]> https://googledata.org/google-adsense/demystifying-adsense-policies-with-john-brown-five-tips-for-a-successful-policy-appeal-part-5/feed/ 0 Getting to know Active View and the world of viewability https://googledata.org/google-adsense/getting-to-know-active-view-and-the-world-of-viewability/ https://googledata.org/google-adsense/getting-to-know-active-view-and-the-world-of-viewability/#comments Tue, 08 Dec 2015 16:35:00 +0000 https://googledata.org/?guid=995581b21028a7d903e01dbf9c70626f

We've had a lot of questions recently from AdSense publishers about viewability and the new Active View metrics in AdSense accounts. Active View can really help you improve your AdSense earnings, so let's take a closer look.

What are Active View and viewability?

Active View is Google’s ad viewability measurement solution. It tracks the viewability of ads served by AdSense: that is, the percentage of ads that are considered viewable out of the total number of ads measured. We use the online ad industry standard: a display ad is counted as viewable when at least 50% of the ad is within the viewable space on the user’s screen for one second or more.

So an ad that is (for instance) placed below the first screen on a given page won't be counted as viewable if the viewer never scrolls down. This is why viewability a good way of determining whether your AdSense ads are actually being seen by your website visitors or simply loading without a chance of catching the viewer's eye.

Why is viewability important?

The industry shift towards viewability is good for both publishers and advertisers for many reasons.

Benefits for advertisers and the advertising industry

Without viewability metrics, advertisers could be paying for ads that loaded on a page but were never seen. If you're an advertiser paying per click you might not care, but if you're paying by the impression it could be a much bigger deal.

Active View metrics help because they show advertisers what percentage of their ads are actually being seen by users and which publishers provide the highest level of viewability. This helps advertisers make smarter decisions about where they should buy ad impressions. That makes display ads both more measurable and more effective.

Benefits for publishers

Viewability metrics also help publishers understand the true performance of the AdSense ads they display. Whether the ad is being paid for by click or by impression, ads that aren't seen by the user can’t have an impact. In the long run, they won’t generate reliable ad revenue.

If publishers notice that the Active View percentage for certain ad units is lower than others, that ad position is probably underperforming and ought to be optimized. Active View can help publishers increase their AdSense earnings as they take corrective action and improve the performance of these ads.

How to improve your ad viewability

Once you become familiar with viewability statistics, there are two changes you can make to improve your results.

Change ad sizes

Vertical ad units such as 160x600 and 120x600 tend to have higher Active View percentages. This makes sense: vertical ad units are in view for longer as the user scrolls up or down the page. Other ad sizes with high viewability rates include the 120x240 and 240x400 ad units.

Change ad positions

Rethinking the position of your AdSense ad units can also help improve your viewability rates. It's not always just a matter of putting more ads at the top of the page: for example, ads positioned just above the fold tend to have higher viewability rates since they remain within view for longer as the user scrolls down. Experiment with what works best on your site.

Paying close attention to your Active View numbers will help you bring your visitors the targeted ads you want them to see and remove the uncertainty around unviewable ads. In the end, that should mean fewer underperforming ad units and a potentially a new way to achieve better revenues overall.

We think that in the long term viewability will change the way that advertisers allocate their budgets to online display. And if you're a publisher, it's a good idea to start paying attention to these new numbers and make adjustments to your ad sizes, ad units, and ad positions to improve viewability and potentially achieve better results.

To learn more about viewability and Active View, see the AdSense Help Center.

Not yet an AdSense user? Sign up now!

Posted by Paul Healy

Publisher Monetization Specialist

]]>

Benefits for advertisers and the advertising industry

Benefits for publishers

Change ad sizes

Change ad positions

To learn more about viewability and Active View, see the AdSense Help Center.

Not yet an AdSense user? Sign up now!

Posted by Paul Healy

Publisher Monetization Specialist

]]> https://googledata.org/google-adsense/getting-to-know-active-view-and-the-world-of-viewability/feed/ 0 A new look for your text ads on mobile https://googledata.org/google-adsense/a-new-look-for-your-text-ads-on-mobile/ https://googledata.org/google-adsense/a-new-look-for-your-text-ads-on-mobile/#comments Mon, 07 Dec 2015 15:24:00 +0000 https://googledata.org/?guid=c995107e25a2df787a400452deef30f9

Have you noticed the new look of text ads on your mobile site? We’ve given them a makeover.

This new format allows for higher performance with a more beautiful and user-friendly appearance. The text ads feature elements such as a shaded background and a centered button which bring together the parts of the ad into a cohesive whole. The look and feel is inspired by material design, like the richer text ads that we launched earlier this year.

To see these new mobile text ads, choose to show both text and display ads on your site, if you haven’t already done so.

We’d love to hear your thoughts on this new mobile ad design. Share your comments below and let us know!

Posted by Clyde Li

AdSense Software Engineer

]]>

We’d love to hear your thoughts on this new mobile ad design. Share your comments below and let us know!

Posted by Clyde Li

AdSense Software Engineer

]]> https://googledata.org/google-adsense/a-new-look-for-your-text-ads-on-mobile/feed/ 0 Five useful ways to check your AdSense performance https://googledata.org/google-adsense/five-useful-ways-to-check-your-adsense-performance/ https://googledata.org/google-adsense/five-useful-ways-to-check-your-adsense-performance/#comments Tue, 01 Dec 2015 18:34:00 +0000 https://googledata.org/?guid=a5285011db2b315c4a47b2b616ae69de

Sometimes it's a good thing to step back and look at the basics.

With that in mind (and with the new AdSense interface now in place), we'd like to recap the big five AdSense reports you should start with to analyze your overall account performance.

Let's take a look at these reports.

1. The reporting dashboard: Get an overall summary of your performance

As the name suggests, the reporting dashboard gives you a quick summary of three main reporting metrics: estimated earnings, page views, and revenue per thousand impressions (RPM).

This report is a great way to get a quick check of your recent AdSense performance. You can switch to a wider date range, too, like the past month or year. If you see a sudden change in your results for any area, you can see a more detailed report with a click on the View report button.

2. The entire account by day report: Monitor your daily performance

To see this report, visit the Performance reports tab, click Common reports on the left-hand panel and then select Entire account by day.

Use the Entire account by day report to analyze your daily performance. Try selecting estimated earnings, impressions, CTR, and impression RPM to view them all at the same time and get a better idea of why your earnings change over time.

For example, if the drop in estimated revenue is mainly due to a drop in CTR, take a closer look at ad units and ad placement to understand what caused that CTR drop.

3. Ad units + Platforms: Check ad performance by device

To use this report, visit the Performance reports tab, click Common reports on the left-hand panel, select Ad units and then add Platforms from the top as a secondary dimension.

This combination offers a good look at how your ad units are doing on different device types. Maybe every ad is doing great across the board, or maybe some ad units are doing well on desktop but not on mobile (or vice versa).

CTR and Active View Viewable are two key metrics to check first. Active View Viewable shows how many of your total measurable impressions were truly viewable. Google considers an ad viewable if 50% of the ad is visible for at least one second*. With some impressions, for instance, the visitor may not scroll down your page to see an ad.

If an ad unit has an active view percentage below 50%, check the ad's placement and try to improve this.

Hungry to learn even more? Take it one step further by filtering the report for any individual ad unit that you would like to analyze.

4. The Platforms report: Compare platforms

The Platforms report enables you to see which devices your ad units were viewed on, for example, on desktop or mobile. You can see and compare the traffic and estimated revenue coming from any platform. If there’s a big discrepancy between these two, you might want to check the desktop ad placement and find ways to optimize it to close the revenue gap as much as you can.

5. The Sites report: Compare different domains

Manage multiple domains in your AdSense account? The Sites report can compare the overall performance of those domains.

If you have different versions of one site (like one for desktop and one for mobile), you'll see them separately. If you have a responsive site you can add Platforms as a secondary report dimension to analyze your mobile and desktop performance separately.

Start with these big five and you'll be getting a good basic view of how your site is running. Most of these reports can be found in the Common reports section under your Performance reports tab. You can also create your own reports and save them to run later.

Have a favorite report? Share it with us in the comments!

Not yet an AdSense user? Sign up now!

Posted by Cansu Özaras

Publisher Monetization Specialist

]]>

As the name suggests, the reporting dashboard gives you a quick summary of three main reporting metrics: estimated earnings, page views, and revenue per thousand impressions (RPM).

2. The entire account by day report: Monitor your daily performance

To see this report, visit the Performance reports tab, click Common reports on the left-hand panel and then select Entire account by day.

To use this report, visit the Performance reports tab, click Common reports on the left-hand panel, select Ad units and then add Platforms from the top as a secondary dimension.

If an ad unit has an active view percentage below 50%, check the ad's placement and try to improve this.

Hungry to learn even more? Take it one step further by filtering the report for any individual ad unit that you would like to analyze.

4. The Platforms report: Compare platforms

5. The Sites report: Compare different domains

Manage multiple domains in your AdSense account? The Sites report can compare the overall performance of those domains.

Have a favorite report? Share it with us in the comments!

Not yet an AdSense user? Sign up now!

Posted by Cansu Özaras

Publisher Monetization Specialist

]]> https://googledata.org/google-adsense/five-useful-ways-to-check-your-adsense-performance/feed/ 0 Meet AdSense Publisher BuildEazy https://googledata.org/google-adsense/meet-adsense-publisher-buildeazy/ https://googledata.org/google-adsense/meet-adsense-publisher-buildeazy/#comments Mon, 30 Nov 2015 16:30:00 +0000 https://googledata.org/?guid=cb3001cd11f39f26f943eda67f7fa529 Les Kenny was around 50 years old when he first used a computer. BuildEazy was his first website, designed to show people how to make everyday things out of wood. Every BuildEazy project, whether it’s a guinea pig hutch or a picnic table, comes with detailed plans, material lists, tool lists and step-by-step instructions, so anyone can give it a try.

What began as a hobby soon became a source of income as Les began dabbling with AdSense on the site. By experimenting with the position of ads, he went from earning a few dollars a day to a steady income.

Eventually Les was able to give up his day job as a building contractor and host BuildEazy full time, giving him the freedom to do what he loves (and hang out with the grandkids). He’s still authoring projects and BuildEazy is going from strength to strength.

Almost two million people are using AdSense right now. Learn more about how to start turning your passion into profit today.

Not yet an AdSense user? Sign up now!

Posted by Stacey Garcia

AdSense Marketing Manager

]]> Les Kenny was around 50 years old when he first used a computer. BuildEazy was his first website, designed to show people how to make everyday things out of wood. Every BuildEazy project, whether it’s a guinea pig hutch or a picnic table, comes with detailed plans, material lists, tool lists and step-by-step instructions, so anyone can give it a try.

What began as a hobby soon became a source of income as Les began dabbling with AdSense on the site. By experimenting with the position of ads, he went from earning a few dollars a day to a steady income.

Eventually Les was able to give up his day job as a building contractor and host BuildEazy full time, giving him the freedom to do what he loves (and hang out with the grandkids). He’s still authoring projects and BuildEazy is going from strength to strength.

Almost two million people are using AdSense right now. Learn more about how to start turning your passion into profit today.

Not yet an AdSense user? Sign up now!

Posted by Stacey Garcia

AdSense Marketing Manager

]]> https://googledata.org/google-adsense/meet-adsense-publisher-buildeazy/feed/ 0 How to improve your AdSense performance with Google Analytics https://googledata.org/google-analytics/how-to-improve-your-adsense-performance-with-google-analytics/ https://googledata.org/google-analytics/how-to-improve-your-adsense-performance-with-google-analytics/#comments Wed, 25 Nov 2015 18:59:00 +0000 https://googledata.org/?guid=88c0246da8dadd7a3d8775a32a901a14 Want to freshen up the AdSense performance on your site? Google Analytics can help. Here are some simple and effective places to start.

1. Find out where to focus

Content Groups let you bundle your offerings to analyze them more clearly. Instead of analyzing all shoes at once, for instance, a shoe company might divide content into shoes for adults and kids, for men and women, or by tennis shoes and high heels. You can view and compare aggregated metrics by group, or drill down to any individual URL or page title.

Suppose you want to know: What topics have the best AdSense CTRs?

Group content by topic (such as food, politics and sport)
Use the AdSense Pages report to view metrics

Once you learn which topics have the best clickthrough rates, you could then focus on creating more content for those topics.

Suppose you want to know: Which product groups have slow-loading pages?

Group products by type (such as shirts and shoes)
Use Page Speed reports to look at page load performance

Are some pages very slow? You might focus on fixing uncompressed images to improve the user experience (and your AdSense revenue).

Content Groups are easy to set up. Learn how to create them and then follow these best practices from Google Analytics evangelist Justin Cutroni.

2. Understand where your users arrive and leave

A Landing Pages report can show you how engaged visitors are with your content. You can analyze individual pages or the Content Groups we just talked about.

Suppose you want to know: What pages cause visitors to leave?

Look for pages with high bounce rates, this usually indicates content that isn't appealing to visitors or is irrelevant to their needs
Try changing the headline of your article or finding better images
You may also want to analyze the page speed for pages with high bounce rates; visitors may be giving up on a very slow-loading page

Both Content Groups and Landing Page reports can help you find underperforming pages on your site and take action to fix them.

3. Get to know your users

Demographics and Interests data helps you understand the age and gender of your users, as well as their interests based on their online browsing and buying.

Suppose you want to know: How old are my visitors?

Try Demographics Report > Age
Check the bounce rate: if it’s high, consider changing the headline or the visuals to make your pages more relevant and engaging for your target audience

Suppose you want to know: What are my users interested in?

Try an Interests report
Then shape your content based on the user interests you see; if viewers of you tech blog are interested in photography, try publishing more articles on that theme

To get started with the Demographics and Interests reports, enable them in your Analytics account.

The key to making your site better is to jump into the data, have fun, and experiment. Find out what works and do more of it. Have any ideas to share about using these reports? Add them in the comments below!

Not yet an AdSense user? Sign up now!

Posted by Stephen Dunleavy

AdSense Analytics Expert

]]> Want to freshen up the AdSense performance on your site? Google Analytics can help. Here are some simple and effective places to start.

1. Find out where to focus

Content Groups let you bundle your offerings to analyze them more clearly. Instead of analyzing all shoes at once, for instance, a shoe company might divide content into shoes for adults and kids, for men and women, or by tennis shoes and high heels. You can view and compare aggregated metrics by group, or drill down to any individual URL or page title.

Suppose you want to know: What topics have the best AdSense CTRs?

Group content by topic (such as food, politics and sport)
Use the AdSense Pages report to view metrics

Group products by type (such as shirts and shoes)
Use Page Speed reports to look at page load performance

Suppose you want to know: What pages cause visitors to leave?

Look for pages with high bounce rates, this usually indicates content that isn't appealing to visitors or is irrelevant to their needs
Try changing the headline of your article or finding better images
You may also want to analyze the page speed for pages with high bounce rates; visitors may be giving up on a very slow-loading page

Suppose you want to know: How old are my visitors?

Try Demographics Report > Age
Check the bounce rate: if it’s high, consider changing the headline or the visuals to make your pages more relevant and engaging for your target audience

Suppose you want to know: What are my users interested in?

Try an Interests report
Then shape your content based on the user interests you see; if viewers of you tech blog are interested in photography, try publishing more articles on that theme

Not yet an AdSense user? Sign up now!

Posted by Stephen Dunleavy

AdSense Analytics Expert

]]> https://googledata.org/google-analytics/how-to-improve-your-adsense-performance-with-google-analytics/feed/ 0 [Infographic] Are you prepared for the busiest quarter of the year? https://googledata.org/google-analytics/infographic-are-you-prepared-for-the-busiest-quarter-of-the-year/ https://googledata.org/google-analytics/infographic-are-you-prepared-for-the-busiest-quarter-of-the-year/#comments Mon, 23 Nov 2015 16:23:00 +0000 https://googledata.org/?guid=368ce37a1e5f15e8f1027266a3bdc84f The holiday season is the busiest time of the year, with shoppers out in full force to gather their holiday gifts, round up their decorations, and treat themselves to something special. 2014 was a record-breaker in terms of ad spend, which goes to show just how important it is that your advertising is as targeted as possible, and that you’re fully prepared for the final, and most lively, quarter of the year.

Check out these stats and tips below which can help you be in tip-top form for the season:
(viewing from mobile? Download it here.)

Not yet an AdSense user? Sign up now!

Posted by Yigit Yucel

Marketing Communications Specialist

]]> The holiday season is the busiest time of the year, with shoppers out in full force to gather their holiday gifts, round up their decorations, and treat themselves to something special. 2014 was a record-breaker in terms of ad spend, which goes to show just how important it is that your advertising is as targeted as possible, and that you’re fully prepared for the final, and most lively, quarter of the year.

Check out these stats and tips below which can help you be in tip-top form for the season:
(viewing from mobile? Download it here.)

Not yet an AdSense user? Sign up now!

Posted by Yigit Yucel

Marketing Communications Specialist

]]> https://googledata.org/google-analytics/infographic-are-you-prepared-for-the-busiest-quarter-of-the-year/feed/ 0 Give your site a content boost https://googledata.org/google-adsense/give-your-site-a-content-boost/ https://googledata.org/google-adsense/give-your-site-a-content-boost/#comments Thu, 19 Nov 2015 19:13:00 +0000 https://googledata.org/?guid=8e7133773d38436e2caf796a80c1b315

5 tips to grow site visitors

If you're like most publishers, you think a lot about how to grow your site audience. It should be no surprise that for this topic, content is key. Great content attracts and engages new users and keeps your wonderful old users coming back again and again.

But how do you produce content that is high in quality, value, and unique? For the answer, look back to why you became an AdSense publisher in the first place. Do what you love and your content will naturally be at the heart of all you do.

As you build your new content, use these five tips to make what you create as engaging as it can possibly be.

Be targeted, be consistent, be frequent
Take time to figure out who is reading your content and what topics they find most interesting. Does your blog about dogs get 20 comments about Chihuahuas for every one comment about Great Danes? Maybe you should focus on the little guys!

Update your content as often as you can. With regular updates you’ll build trust and engagement with your users, and they’ll be more likely to share your content with their friends and family.

Create engaging videos
People crave video. In fact, the average mobile viewing session on YouTube is now around 40 minutes. You could boost the amount of time your visitors spend on your site by using video and photos.

Create your own videos; it gives your site personality and unique content. Try adding a separate video section, or integrate video within your articles. Use A/B testing to find the best spot for your video: for instance, see how a video performs in the middle of article versus at the end. Remember, if you use videos that aren't yours, make sure that you have the rights to distribute them.

Be mobile-friendly
The number of smartphone users is estimated to grow by 16% to two billion users in 2015. In all, web access from mobile phones will represent 69% of all traffic by 2017, according to emarketer.com. The average user now spends almost three hours per day on mobile devices.*

To win more visitors, optimize your site for all screens. Your site needs to be accessible anywhere and anytime, on smartphones and every other device. (Hungry to learn more? See more tips on going mobile.)

Go social
The way users find and share content has changed. Along with direct and search traffic, social sharing is key for your site visitor strategy. Remember, your article or video could be the perfect fit for someone’s micro-moment, so make sure you have the most important message in the first few moments.

Use social plugins and sharing buttons to help users share your content on the spot. Use large icons to highlight those sharing options. Try to A/B test where those buttons get the best engagement: at the top, at the bottom or embedded right in the article. For the best user experience, keep those buttons separated from your AdSense ads.

Look at what the numbers are telling you
If great content is job #1, great measurement is job #2. Google Analytics can bring you a deeper understanding of your audience and their demographics, time on site, which pages people leave fast, and which they visit most.

Use these insights to provide your users with the right content that works across devices. For instance, try the long-term revenue framework.

Have some top tips of your own? Share them with us in the comments below.

Not yet an AdSense user? Sign up now!

Posted by

Jason Le

Account Strategist

and

Draven Leong

AdSense Onboarding Agent

]]>

Use these insights to provide your users with the right content that works across devices. For instance, try the long-term revenue framework.

Have some top tips of your own? Share them with us in the comments below.

Not yet an AdSense user? Sign up now!

Posted by

Jason Le

Account Strategist

and

Draven Leong

AdSense Onboarding Agent

]]> https://googledata.org/google-adsense/give-your-site-a-content-boost/feed/ 0 When writing for humans, it helps to think like one https://googledata.org/google-adsense/when-writing-for-humans-it-helps-to-think-like-one/ https://googledata.org/google-adsense/when-writing-for-humans-it-helps-to-think-like-one/#comments Mon, 16 Nov 2015 17:09:00 +0000 https://googledata.org/?guid=6d0d0b4fe72bb38695e64497bd0e0fb3 What is human-centered design, and why should you care?

Suppose you want to come up with a new way to engage your site visitors and attract more of them. You could lie on the couch and hope to dream up a genius idea... or you could try human-centered design.

Human-centered design is a creative approach to problem solving. It's taught by innovative institutions such as IDEO and the Stanford Design School and is often used to design new products.

But it's not just for designers. Publishers like you can use human-centered design to understand what audiences want and create new content to match. Why not give it a try?

The steps go like this:

1. Empathize: Observe, engage, and immerse

To get started, look at your users’ behavior and think about why they behave that way.

Meet some of your users and watch what they do with your content.
Engage with them. Ask them why they read or watch your content. Try to uncover their needs.
Immerse yourself in their experience however you can. Try to discover the emotions that guide their behaviors. Which specific users do you want to create new content for?

Let's say we have a blog focused on the millennial generation and their interests. By meeting and talking with our audience, we learn that a small but growing group of young professional women find our blog really valuable. We decide to focus on this audience.

2. Define: Focus and paraphrase

What is the main user need? Based on what you've heard and learned, create a problem statement. It should look something like this:

"Young professional women need to know more about how to advance their careers, because they aspire to move into management roles."

This is a good problem statement because it:

Targets a clear cohort of users.
Addresses a specific need.
Is something you can take action on.

3. Ideate: Explore

Now it's time to explore as many possible ideas as you can think of. Here are some key ideas for brainstorming:

Be prolific. Go for a high quantity and wide variety of ideas.
Be positive. Use the mantra "Yes, and" to build ideas on top of each other.
Be patient. Don't interrupt yourself or critique ideas as you think of them. You can judge them later.

Use guiding questions. For instance, "How might we…"

Connect relatable role models with our young professional women readers?
Give them useful strategies for managing up?
Address the biases women may face in the workplace?

4. Prototype: Create

Now you're ready to start building. Choose your best idea and build as many prototype solutions as you can. Prototypes can be things like:

Post-it notes
Role playing
Storyboards
Objects

Use any prototype you like, as long as it's something you can show to test users to judge their reactions. For our blog, we might:

Create a video interview with female executives and transcribe it for the blog.

Go to a conference on women in leadership and post notes on conversations we have there.

Present data that shows how progressive companies have tried to address the problem and what can be implemented at smaller companies.

Hold a Google Hangout and invite readers to join in and talk with a guest speaker.

5. Test: Experiment, refine

Now you're ready to take things back to your target users again. Show them your prototypes and once again observe, empathize, and immerse yourself in their experience. Ask for feedback. Listen. Then use what you hear to refine the prototype. Refine and repeat as necessary.

You'll need patience for this creative problem-solving approach. But when you're done, your ideas will be stronger because they grow from the needs of your users. The more you get to know your audience, the better you can anticipate their needs and adjust your content strategy to engage them in the future.

We hope you find this new thinking useful whenever you design something new. Let us know what you think about the human-centered design in the comments below.

Not yet an AdSense user? Sign up now!

Posted by Michael Le

Strategic Partnership Manager

]]> What is human-centered design, and why should you care?

Suppose you want to come up with a new way to engage your site visitors and attract more of them. You could lie on the couch and hope to dream up a genius idea... or you could try human-centered design.

The steps go like this:

1. Empathize: Observe, engage, and immerse

To get started, look at your users’ behavior and think about why they behave that way.

Meet some of your users and watch what they do with your content.
Engage with them. Ask them why they read or watch your content. Try to uncover their needs.
Immerse yourself in their experience however you can. Try to discover the emotions that guide their behaviors. Which specific users do you want to create new content for?

Targets a clear cohort of users.
Addresses a specific need.
Is something you can take action on.

3. Ideate: Explore

Now it's time to explore as many possible ideas as you can think of. Here are some key ideas for brainstorming:

Be prolific. Go for a high quantity and wide variety of ideas.
Be positive. Use the mantra "Yes, and" to build ideas on top of each other.
Be patient. Don't interrupt yourself or critique ideas as you think of them. You can judge them later.

Use guiding questions. For instance, "How might we…"

Connect relatable role models with our young professional women readers?
Give them useful strategies for managing up?
Address the biases women may face in the workplace?

4. Prototype: Create

Now you're ready to start building. Choose your best idea and build as many prototype solutions as you can. Prototypes can be things like:

Post-it notes
Role playing
Storyboards
Objects

Use any prototype you like, as long as it's something you can show to test users to judge their reactions. For our blog, we might:

Create a video interview with female executives and transcribe it for the blog.

Go to a conference on women in leadership and post notes on conversations we have there.

Present data that shows how progressive companies have tried to address the problem and what can be implemented at smaller companies.

Hold a Google Hangout and invite readers to join in and talk with a guest speaker.

Not yet an AdSense user? Sign up now!

Posted by Michael Le

Strategic Partnership Manager

]]> https://googledata.org/google-adsense/when-writing-for-humans-it-helps-to-think-like-one/feed/ 0 The time is now for multi-screen https://googledata.org/google-adsense/the-time-is-now-for-multi-screen/ https://googledata.org/google-adsense/the-time-is-now-for-multi-screen/#comments Thu, 12 Nov 2015 15:41:00 +0000 https://googledata.org/?guid=6c67f83565a86f1e2506fc44d6315e64
We live in an exciting time, where the number and variety of connected devices are growing at a rapid pace. People are coming online for the first time, and they’re accessing the Web through a mobile device.

Having a solid multi-screen strategy will help you prepare for the next wave of mobile web users. By following the simple steps below, we can help set you up for success on mobile web and answer questions like: How will my users react?, how do I keep my brand identity?, and what will happen to my earnings?

1. Test your site
Start by understanding how your site currently runs on mobile devices. Use Google PageSpeed Insights to see how your site is performing on mobile and identify your site’s most crucial needs and what to take care of first.

2. Pick your strategy
Next, it’s time to make a choice on which multi-screen strategy to move forward with. The most common solutions are:

The choice is yours and all strategies have both pros and cons. When making the decision, you should consider the following:

Do I want to serve the same content to all platforms? If so, a responsive design should do the trick.

What’s more important; speed or flexibility? A separate mobile site or dynamic serving allows for better optimization.

Do I have the resources to maintain more than one site? Responsive design can help you save valuable time and resources.

What kind of technical capabilities do I have? Pick a strategy that best suits your skill set.

3. Follow best practices
We’ve finally made it to the fun part – building the site. No matter what solution you choose, every multi-screen developer should follow these general rules of thumb.

Focus on the main action that you want the user to take: While you had plenty of space on desktop, you’ll have to be resourceful on mobile.

Make your navigation easy to understand: Users want quick access to key actions, so make things easy to find.

Use existing design paradigms: Do you already have a brand identity on your desktop site? Reuse the same design elements when possible. Try adapting to the user’s device, for example using Material Design for Android: users like familiarity.

Make sure videos work: Design your look and feel and page animations using modern web technologies. Read more about Look and Feel for video in our Web Fundamentals guide.

Limit image-based text: Make use of web fonts when possible. Mobile means lower bandwidth.

Simplify payment processes: Auto-populate shipping addresses and contact details. Use existing payment solutions such as Google Wallet.

4. Avoid common mistakes
Learn from other developers by checking out some of the most common mistakes on mobile sites. This can save you time as you plan and launch your multi-screen strategy.

We hope these guidelines are useful when thinking about your multi-screen strategy. Let us know if you have any other tips that have worked well for you in the comments below.

Not yet an AdSense user? Sign up now!

Posted by Felix Nermark

Marketing Communication Specialist

]]>
We live in an exciting time, where the number and variety of connected devices are growing at a rapid pace. People are coming online for the first time, and they’re accessing the Web through a mobile device.

Having a solid multi-screen strategy will help you prepare for the next wave of mobile web users. By following the simple steps below, we can help set you up for success on mobile web and answer questions like: How will my users react?, how do I keep my brand identity?, and what will happen to my earnings?

1. Test your site
Start by understanding how your site currently runs on mobile devices. Use Google PageSpeed Insights to see how your site is performing on mobile and identify your site’s most crucial needs and what to take care of first.

2. Pick your strategy
Next, it’s time to make a choice on which multi-screen strategy to move forward with. The most common solutions are:

The choice is yours and all strategies have both pros and cons. When making the decision, you should consider the following:

Do I want to serve the same content to all platforms? If so, a responsive design should do the trick.

What’s more important; speed or flexibility? A separate mobile site or dynamic serving allows for better optimization.

Do I have the resources to maintain more than one site? Responsive design can help you save valuable time and resources.

What kind of technical capabilities do I have? Pick a strategy that best suits your skill set.

Focus on the main action that you want the user to take: While you had plenty of space on desktop, you’ll have to be resourceful on mobile.

Make your navigation easy to understand: Users want quick access to key actions, so make things easy to find.

Use existing design paradigms: Do you already have a brand identity on your desktop site? Reuse the same design elements when possible. Try adapting to the user’s device, for example using Material Design for Android: users like familiarity.

Make sure videos work: Design your look and feel and page animations using modern web technologies. Read more about Look and Feel for video in our Web Fundamentals guide.

Limit image-based text: Make use of web fonts when possible. Mobile means lower bandwidth.

Simplify payment processes: Auto-populate shipping addresses and contact details. Use existing payment solutions such as Google Wallet.

Not yet an AdSense user? Sign up now!

Posted by Felix Nermark

Marketing Communication Specialist

]]> https://googledata.org/google-adsense/the-time-is-now-for-multi-screen/feed/ 0 Engage your mobile audience with these best practices https://googledata.org/google-adsense/engage-your-mobile-audience-with-these-best-practices/ https://googledata.org/google-adsense/engage-your-mobile-audience-with-these-best-practices/#comments Tue, 10 Nov 2015 21:14:00 +0000 https://googledata.org/?guid=38d76f7f03d444d0698463d764f4407f 74% of people say that when a site is mobile-friendly, they're more likely to return to that site in the future, according to a Think With Google study.

If that's not enough to encourage you to build up your mobile audience, consider this: 52% of users in the same study said that a bad mobile experience made them less likely to engage with a company.

Designing a mobile-friendly site is important, and so is creating the best mobile user experience. That includes ads: if you want to make the most of every opportunity to earn, your ads should be designed for mobile, too.

Download The AdSense Guide to Mobile Web Success to learn practical ways to engage and delight your mobile audience. Get tips on how to:

Potentially boost mobile ad revenue with the best ad placements
Choose the right mobile ad formats for your site
Send push notifications to your audience just like an installed native app
Help your audience jump back into your content with just a single tap

What’s your favorite way to engage your mobile audience? We’d love to hear from you in the comments or on Twitter.

Not yet an AdSense user? Sign up today!

Posted by Jay Castro

Audience Development Specialist
@jayciro

]]> 74% of people say that when a site is mobile-friendly, they're more likely to return to that site in the future, according to a Think With Google study.

If that's not enough to encourage you to build up your mobile audience, consider this: 52% of users in the same study said that a bad mobile experience made them less likely to engage with a company.

Designing a mobile-friendly site is important, and so is creating the best mobile user experience. That includes ads: if you want to make the most of every opportunity to earn, your ads should be designed for mobile, too.

Download The AdSense Guide to Mobile Web Success to learn practical ways to engage and delight your mobile audience. Get tips on how to:

Potentially boost mobile ad revenue with the best ad placements
Choose the right mobile ad formats for your site
Send push notifications to your audience just like an installed native app
Help your audience jump back into your content with just a single tap

What’s your favorite way to engage your mobile audience? We’d love to hear from you in the comments or on Twitter.

Not yet an AdSense user? Sign up today!

Posted by Jay Castro

Audience Development Specialist
@jayciro

]]> https://googledata.org/google-adsense/engage-your-mobile-audience-with-these-best-practices/feed/ 0 Turn your passion into profit with AdSense https://googledata.org/google-adsense/turn-your-passion-into-profit-with-adsense/ https://googledata.org/google-adsense/turn-your-passion-into-profit-with-adsense/#comments Thu, 05 Nov 2015 17:00:00 +0000 https://googledata.org/?guid=a26e674e473fb3ee06a59ef102ef060f Today, we’re excited to announce our new AdSense website* with a fresh design and new publisher stories. We traveled around the world, met several inspirational AdSense publishers, and now we'd like to share their stories with you.

Discover AdSense through the eyes of the people who use it everyday. From French food bloggers to Japanese newspaper publishers, we’re proud of making digital advertising easy for over 12 years -giving our users a safe, reliable source of income and the freedom to make great content.

Almost two million people are using AdSense right now. Learn more about how to start turning your passion into profit today.

Posted by Stacey Garcia

AdSense Marketing Manager

*We've launched our new website in the United States, and local sites are coming soon.

]]> Today, we’re excited to announce our new AdSense website* with a fresh design and new publisher stories. We traveled around the world, met several inspirational AdSense publishers, and now we'd like to share their stories with you.

Discover AdSense through the eyes of the people who use it everyday. From French food bloggers to Japanese newspaper publishers, we’re proud of making digital advertising easy for over 12 years -giving our users a safe, reliable source of income and the freedom to make great content.

Almost two million people are using AdSense right now. Learn more about how to start turning your passion into profit today.

Posted by Stacey Garcia

AdSense Marketing Manager

*We've launched our new website in the United States, and local sites are coming soon.

]]> https://googledata.org/google-adsense/turn-your-passion-into-profit-with-adsense/feed/ 0 We heart Contributor: Here’s why you will too https://googledata.org/google-adsense/we-heart-contributor-heres-why-you-will-too/ https://googledata.org/google-adsense/we-heart-contributor-heres-why-you-will-too/#comments Tue, 27 Oct 2015 16:00:00 +0000 https://googledata.org/?guid=2a2e33708c74ce2db89b3c38656d9fac You might have heard about Contributor through recent posts from the Google team, publishers, and the press. Today we want to share more about the product and provide you an easy way to promote this new revenue source to your site visitors.

Think about your own experience surfing the web. Are there publishers whose content you particularly love and keep going back to? Do you wish you could support these publishers, but see fewer ads? We’ve learned that users want an option to directly support the open web and the people who make it hum with great content, while also seeing fewer ads.

We understand that as a publisher your most pressing concerns are keeping your users happy and generating revenue to support your business. Contributor presents a new option to meet both of these goals.

Here’s how it works
With Contributor, users pick a monthly contribution level (of $2, $5, or $10) and those funds are used to pay for the sites they visit.

By choosing to contribute to publishers, users essentially participate in the ad auction. If the user’s bid wins, no ad is shown, but you’ll get paid by Google as you normally do when ads are served.

Help spread the word
Let your visitors know about Contributor by putting a customized Contributor badge on your site.

Find out how and learn about more ways you can help spread the word here. And if you’re interested in seeing how it works, try Contributor for yourself.

Posted by David Stanke

Contributor Product Manager

]]> You might have heard about Contributor through recent posts from the Google team, publishers, and the press. Today we want to share more about the product and provide you an easy way to promote this new revenue source to your site visitors.

Think about your own experience surfing the web. Are there publishers whose content you particularly love and keep going back to? Do you wish you could support these publishers, but see fewer ads? We’ve learned that users want an option to directly support the open web and the people who make it hum with great content, while also seeing fewer ads.

We understand that as a publisher your most pressing concerns are keeping your users happy and generating revenue to support your business. Contributor presents a new option to meet both of these goals.

Here’s how it works
With Contributor, users pick a monthly contribution level (of $2, $5, or $10) and those funds are used to pay for the sites they visit.

Find out how and learn about more ways you can help spread the word here. And if you’re interested in seeing how it works, try Contributor for yourself.

Posted by David Stanke

Contributor Product Manager

]]> https://googledata.org/google-adsense/we-heart-contributor-heres-why-you-will-too/feed/ 0 Signing up for AdSense is now faster and easier https://googledata.org/google-adsense/signing-up-for-adsense-is-now-faster-and-easier/ https://googledata.org/google-adsense/signing-up-for-adsense-is-now-faster-and-easier/#comments Thu, 08 Oct 2015 16:59:00 +0000 https://googledata.org/?guid=2ca7e22b5faab681d7cb29273e25ca9a We’ve made it easier and faster to apply for AdSense and get your account approved.

Starting today, you’ll have immediate access to your AdSense account once you sign up. Previously, when you applied for AdSense, you’d need to wait for your account information to be approved before you could access your account and place ad units on your site. Now you can create ad units and place them on your site right after signing up for AdSense.

To get started with AdSense:

Make sure your website is compliant with the AdSense program policies.
Sign up for an AdSense account by enrolling your site.
Add the AdSense ad code to your site.

It typically takes 48 hours for our specialists to complete the site review after you add the code to your site. Until you pass this review step, your ad units will remain blank. Once your site is approved, ads will be displayed on your site and you can start earning money from your content.

Learn more about the new application process in the AdSense Help Center. This new process is now in place for many countries and we're looking forward to even more publishers joining the AdSense family. Let us know what you think in the comments section below.

Nikos Ioannou
AdSense Software Engineer

]]> We’ve made it easier and faster to apply for AdSense and get your account approved.

Starting today, you’ll have immediate access to your AdSense account once you sign up. Previously, when you applied for AdSense, you’d need to wait for your account information to be approved before you could access your account and place ad units on your site. Now you can create ad units and place them on your site right after signing up for AdSense.

To get started with AdSense:

Make sure your website is compliant with the AdSense program policies.
Sign up for an AdSense account by enrolling your site.
Add the AdSense ad code to your site.

Nikos Ioannou
AdSense Software Engineer

]]> https://googledata.org/google-adsense/signing-up-for-adsense-is-now-faster-and-easier/feed/ 0 Boost your business with a Certified Publishing Partner https://googledata.org/google-adsense/boost-your-business-with-a-certified-publishing-partner/ https://googledata.org/google-adsense/boost-your-business-with-a-certified-publishing-partner/#comments Thu, 01 Oct 2015 11:00:00 +0000 https://googledata.org/?guid=c00ed9dc607eeacd7e523301ee393030 Today we’re excited to launch our new Certified Publishing Partner program.

Certified Publishing Partners are trained experts on AdSense, DoubleClick for Publishers, and DoubleClick Ad Exchange who could help you earn more from your sites while also saving you time. Whether you’re just starting out with ads, fine-tuning your existing ad setup or looking for brand new revenue sources, Certified Publishing Partners are ready to help you achieve your goals. They know how to make online ads work harder for you so you can spend more time creating and publishing your great content.

Get superior account management
Certified Publishing Partners are experts at account management services like:

Full-service ad operations, implementation and testing
Mobile, web, app and responsive design and development
Content moderation
Video integration
Monetization
Ad customization

Feel confident

When you see the Certified Publishing Partner badge it means that a partner has been carefully vetted and meets Google's rigorous qualification standards. They have received high rankings in client satisfaction. They are, in short, a trusted business partner.

The Certified Partner Program is officially open for business today. Learn more about the program and see a list of our partners. Then let us know what you think in the comments section below.

Updated post, 12/22/2015:
The Google AdSense Certified Publisher (GASCP) program will be sunset on December 31, 2015. It will be replaced by the Google Certified Publishing Partner program. Partners accepted to our new program are trained experts on not only Google AdSense, but also DoubleClick Ad Exchange, and DoubleClick for Publishers.

For more information, visit our website or the GASCP Help Center.

Posted by Sahar Golestani

SMB Publishing Marketing Manager

]]> Today we’re excited to launch our new Certified Publishing Partner program.

Certified Publishing Partners are trained experts on AdSense, DoubleClick for Publishers, and DoubleClick Ad Exchange who could help you earn more from your sites while also saving you time. Whether you’re just starting out with ads, fine-tuning your existing ad setup or looking for brand new revenue sources, Certified Publishing Partners are ready to help you achieve your goals. They know how to make online ads work harder for you so you can spend more time creating and publishing your great content.

Get superior account management
Certified Publishing Partners are experts at account management services like:

Full-service ad operations, implementation and testing
Mobile, web, app and responsive design and development
Content moderation
Video integration
Monetization
Ad customization

Feel confident

The Certified Partner Program is officially open for business today. Learn more about the program and see a list of our partners. Then let us know what you think in the comments section below.

Posted by Sahar Golestani

SMB Publishing Marketing Manager

]]> https://googledata.org/google-adsense/boost-your-business-with-a-certified-publishing-partner/feed/ 0 Meet us at Pubcon Las Vegas October 6-8 https://googledata.org/google-adsense/meet-us-at-pubcon-las-vegas-october-6-8/ https://googledata.org/google-adsense/meet-us-at-pubcon-las-vegas-october-6-8/#comments Wed, 23 Sep 2015 16:06:00 +0000 https://googledata.org/?guid=6c47a702d20630878952d761f1073170

We're excited to be keynoting PubCon, October 8th in Las Vegas. Join Rich Zippel and me at the event to hear more about how our AdSense Program policies are enabling a healthy advertising ecosystem.

In our keynote panel discussion, we plan on providing an overview of AdSense policies, answering questions from publishers, and offering a glimpse into the future as we discuss upcoming policy directions and new initiatives designed to help publishers.

Other keynotes scheduled at Pubcon include: Guy Kawasaki of Canva, Duane Forrester of Microsoft’s Bing, Rand Fishkin of Moz, Gary Illyes of Google, and Wil Reynolds of Seer Interactive.

Register for Pubcon here. We hope to see you there.

Posted by John Brown
Head of Publisher Policy Communications]]>

Posted by John Brown
Head of Publisher Policy Communications]]> https://googledata.org/google-adsense/meet-us-at-pubcon-las-vegas-october-6-8/feed/ 0 The AdSense app has a fresh new look https://googledata.org/google-adsense/the-adsense-app-has-a-fresh-new-look/ https://googledata.org/google-adsense/the-adsense-app-has-a-fresh-new-look/#comments Mon, 14 Sep 2015 15:47:00 +0000 https://googledata.org/?guid=1b1e9d29c034d0d32793b8730b80b860 We’ve recently updated the AdSense app with a fresh new look using material design and added some new features. Based on your feedback, we’ve added the following functionality to make it even better:

New metrics: View impressions, impression RPM, and CTR of your ads.
Support for Hindi and Malay: Use your AdSense app in Malay and Hindi, which have recently joined the AdSense family, as well as in 31 other languages.
New reports for Android: Check the performance of different ad sizes, ad types, ad networks, targeting, bid types, and custom date ranges.
Today widget for iOS: Check your earnings even quicker on your iPhone in the Today view.

If you haven’t tried the AdSense app yet, download the iOS or Android version today and start checking your AdSense account on the go. Let us know what you think about the new design and what new features you’d like to see in the future.

Subscribe to AdSense blog posts

Posted by Daniel Kenyon-Jones

AdSense Product Manager

]]> We’ve recently updated the AdSense app with a fresh new look using material design and added some new features. Based on your feedback, we’ve added the following functionality to make it even better:

New metrics: View impressions, impression RPM, and CTR of your ads.
Support for Hindi and Malay: Use your AdSense app in Malay and Hindi, which have recently joined the AdSense family, as well as in 31 other languages.
New reports for Android: Check the performance of different ad sizes, ad types, ad networks, targeting, bid types, and custom date ranges.
Today widget for iOS: Check your earnings even quicker on your iPhone in the Today view.

Subscribe to AdSense blog posts

Posted by Daniel Kenyon-Jones

AdSense Product Manager

]]> https://googledata.org/google-adsense/the-adsense-app-has-a-fresh-new-look/feed/ 0 Demystifying AdSense policies with John Brown: What to do if you receive a warning message (Part 4) https://googledata.org/google-adsense/demystifying-adsense-policies-with-john-brown-what-to-do-if-you-receive-a-warning-message-part-4/ https://googledata.org/google-adsense/demystifying-adsense-policies-with-john-brown-what-to-do-if-you-receive-a-warning-message-part-4/#comments Tue, 25 Aug 2015 16:00:00 +0000 https://googledata.org/?guid=0ea98cc98b9589efba2fcafb086a7613 Editor’s note: John Brown, the Head of Publisher Policy Communications, is explaining what to do if you receive a policy warning message.

In this post, I’d like to talk about policy warning messages and what steps you should take if you receive one. I’ll also answer some of the most common questions around warning messages.

What is a warning message?
We send out warning messages to our publishers if their site, or a page of their site, violates our AdSense policies. For minor policy violations that can be fixed fairly easily, our first step is to issue a warning.

Where can I see my warning message?
Warning messages are sent to the email address associated with your AdSense account. You can manage your contact email address under Personal Settings in your account. You can also check out outstanding policy violations by visiting the Status page in your AdSense account.

What do I do if I get a warning?
If you receive a warning message, follow these steps to fix the violation as quickly as possible:

Read the instructions in the warning message very carefully to understand how the flagged policy violation corresponds to the particular page of your site.

Optimally, we would recommend simply removing Google AdSense code from the violating pages. You do not need to remove Google AdSense code from your whole website, just the violating pages.

If you are unable to or unsure of how to remove the ads from these pages, or would like to continue monetizing the page with Google ads, please modify or remove the violating content to meet our AdSense policies.

Multiple pages of your site might be violating the policies. Check all your pages of all of your sites to make sure they’re compliant.

When adding new content to your site on pages with Google ads, ensure that these pages comply with Google policies. Our warning emails include a URL from your website of a violating page, but it is possible that other pages on your site have violations as well. Review all your sites and pages to make sure they are policy compliant.

What is the timeline to fix the violation?
After receiving a warning, you should immediately take time to review your pages where Google AdSense code is implemented and ensure that it complies with our policies. If you fix the violation or remove the ad code from violating pages, you don’t need to contact us.

How do we determine how to send warning messages?
It is a common misconception that AdSense disables websites and sends warning messages randomly. We rely upon a detailed set of guidelines when looking at policy violations, which you can find in the AdSense Help Center.

Do we ever disable ad serving to a site without first sending a warning?
There are some situations when we would need to disable ad serving to a site without first sending a warning. We usually take this action for extreme violations like adult content and copyright infringement, as well as cases of violent content. We may also disable ads to a site when we find a violation that we’ve already contacted a publisher about in the past.

How can I appeal a disabling and get ad serving reinstated?
If ad serving on your site is disabled due to a policy violation, there are steps you must take in order to have ads reinstated. First, the page(s) of your site that is in violation of Google policies must be reviewed. As mentioned in my previous blog post, our obligations to advertisers drive many of our policies and enforcement of our policies. Therefore, we simply ask that you remove our ad code from the violating page(s), ensuring our advertisements do not appear alongside content that violates Google policies. Once the ad code has been removed, you can then file an appeal after reviewing our policy appeals Help Center article. Sometimes users delete all their Google AdSense code; you don't need to remove the ad code from non-violating pages before sending the appeal.

To make sure that the appeal is a strong one, please tell us exactly what action you've taken on your site to resolve the violations and also tell us how you'll prevent similar occurrences in the future. I recommend that you include some other example URLs that you've taken action on proactively. We want to work with our publishers to help them grow their businesses while remaining policy-compliant.

You can find more information about policy appeals here.

Is there a point at which an account can get shut down completely?
The final and most severe action that our teams can take is to close down an account completely. This normally only happens when we find egregious policy violations, if a large portion of a publisher’s network consists of violating sites, or for repeat policy offenders.

I hope this helps you to deal with policy violations. For more information about policy warnings, check out this Help Center article. We’d love to hear your thoughts to improve our processes. Let us know what you think in the comment section below this post.

Subscribe to AdSense blog posts

Posted by John Brown
Head of Publisher Policy Communications]]> Editor’s note: John Brown, the Head of Publisher Policy Communications, is explaining what to do if you receive a policy warning message.

In this post, I’d like to talk about policy warning messages and what steps you should take if you receive one. I’ll also answer some of the most common questions around warning messages.

What is a warning message?
We send out warning messages to our publishers if their site, or a page of their site, violates our AdSense policies. For minor policy violations that can be fixed fairly easily, our first step is to issue a warning.

Where can I see my warning message?
Warning messages are sent to the email address associated with your AdSense account. You can manage your contact email address under Personal Settings in your account. You can also check out outstanding policy violations by visiting the Status page in your AdSense account.

What do I do if I get a warning?
If you receive a warning message, follow these steps to fix the violation as quickly as possible:

Read the instructions in the warning message very carefully to understand how the flagged policy violation corresponds to the particular page of your site.

Optimally, we would recommend simply removing Google AdSense code from the violating pages. You do not need to remove Google AdSense code from your whole website, just the violating pages.

If you are unable to or unsure of how to remove the ads from these pages, or would like to continue monetizing the page with Google ads, please modify or remove the violating content to meet our AdSense policies.

Multiple pages of your site might be violating the policies. Check all your pages of all of your sites to make sure they’re compliant.
When adding new content to your site on pages with Google ads, ensure that these pages comply with Google policies. Our warning emails include a URL from your website of a violating page, but it is possible that other pages on your site have violations as well. Review all your sites and pages to make sure they are policy compliant.

Posted by John Brown
Head of Publisher Policy Communications]]> https://googledata.org/google-adsense/demystifying-adsense-policies-with-john-brown-what-to-do-if-you-receive-a-warning-message-part-4/feed/ 0 [Infographic] Hindi content is key to growing an audience in India https://googledata.org/google-adsense/infographic-hindi-content-is-key-to-growing-an-audience-in-india/ https://googledata.org/google-adsense/infographic-hindi-content-is-key-to-growing-an-audience-in-india/#comments Thu, 13 Aug 2015 04:30:00 +0000 https://googledata.org/?guid=9c986bb716325eacd2dff7d336894c65 Late last year we announced Hindi as the first Indic language supported by AdSense. It means you can earn money by displaying Google AdSense ads on Hindi webpages.

But why does Hindi matter? If you have a large user base in India; or you’re looking to grow in this strategic emerging market; catering your content to Hindi speakers is key. Check out this infographic to learn more:

Keen to start creating? Here are our top five tips for publishing Hindi content online:

1. Create Hindi content that is unique and provides value to your users.

Check out Google Trends in Search and YouTube to see what’s popular in India right now. You can also see a selection of high quality Hindi content from fellow publishers at hindiweb.com.

2. Get a professional translation, or have a native speaker review content.

If you plan to translate your site for Hindi speakers, ensure you provide good quality translations. Avoid auto-translation as it risks a low quality user experience. Read the Webmaster Quality Guidelines to learn more.

3. Be multi-screen and fast-loading.

Delight users with a mobile-friendly site that works well even on low-bandwidth connections. Explore these multi-screen guidelines to get your site ready.

4. Use Devanagari script.

Access up to 40 free, beautiful fonts for publishing your Hindi content and benefit from better indexing of your site. Select Devanagari script at Google Fonts to add fonts to your collection.

5. Monetize with Google AdSense.

You can use your existing Google AdSense account and create a new ad unit to get started. If you’re new to AdSense, sign up now.

We look forward to seeing the content you create in Hindi.

Subscribe to AdSense blog posts

Posted by Amelia Walkley

Marketing Communications Specialist

]]> Late last year we announced Hindi as the first Indic language supported by AdSense. It means you can earn money by displaying Google AdSense ads on Hindi webpages.

But why does Hindi matter? If you have a large user base in India; or you’re looking to grow in this strategic emerging market; catering your content to Hindi speakers is key. Check out this infographic to learn more:

Keen to start creating? Here are our top five tips for publishing Hindi content online:

1. Create Hindi content that is unique and provides value to your users.

Check out Google Trends in Search and YouTube to see what’s popular in India right now. You can also see a selection of high quality Hindi content from fellow publishers at hindiweb.com.

2. Get a professional translation, or have a native speaker review content.

3. Be multi-screen and fast-loading.

Delight users with a mobile-friendly site that works well even on low-bandwidth connections. Explore these multi-screen guidelines to get your site ready.

4. Use Devanagari script.

Access up to 40 free, beautiful fonts for publishing your Hindi content and benefit from better indexing of your site. Select Devanagari script at Google Fonts to add fonts to your collection.

5. Monetize with Google AdSense.

You can use your existing Google AdSense account and create a new ad unit to get started. If you’re new to AdSense, sign up now.

We look forward to seeing the content you create in Hindi.

Subscribe to AdSense blog posts

Posted by Amelia Walkley

Marketing Communications Specialist

]]> https://googledata.org/google-adsense/infographic-hindi-content-is-key-to-growing-an-audience-in-india/feed/ 0 Introducing a new user consent policy https://googledata.org/google-adsense/introducing-a-new-user-consent-policy/ https://googledata.org/google-adsense/introducing-a-new-user-consent-policy/#comments Mon, 27 Jul 2015 15:02:00 +0000 https://googledata.org/?guid=be729c9dd6b5a8aafebf93ff74d64cbc Today we’re launching a new user consent policy. This policy requires publishers with site visitors from the European Union to ask their permission for using their data.

Why are we doing this?

European Union data protection authorities requested some changes to current practices for obtaining end user consents. It has always been Google’s policy to comply with privacy laws, so we’ve agreed to make certain changes affecting our own products and partners using Google products.

What do you need to do?

If your websites are getting visitors from any of the countries in the European Union, you must comply with the EU user consent policy. We recommend you start working on a policy-compliant user consent mechanism today. There’s guidance from data protection authorities and IABs across Europe on what is required to comply with relevant laws; the IAB's IAB Europe Guidance: Five Practical Steps to help companies comply with the E-Privacy Directive is a good place to start.

To learn how to implement a user consent mechanism, check out our help center FAQs and visit Cookie Choices, a website dedicated to complying with this new policy.

Posted by Jason Woloz, Security & Privacy Program Manager, Display and Video Ads]]> Today we’re launching a new user consent policy. This policy requires publishers with site visitors from the European Union to ask their permission for using their data.

Why are we doing this?

European Union data protection authorities requested some changes to current practices for obtaining end user consents. It has always been Google’s policy to comply with privacy laws, so we’ve agreed to make certain changes affecting our own products and partners using Google products.

What do you need to do?

If your websites are getting visitors from any of the countries in the European Union, you must comply with the EU user consent policy. We recommend you start working on a policy-compliant user consent mechanism today. There’s guidance from data protection authorities and IABs across Europe on what is required to comply with relevant laws; the IAB's IAB Europe Guidance: Five Practical Steps to help companies comply with the E-Privacy Directive is a good place to start.

To learn how to implement a user consent mechanism, check out our help center FAQs and visit Cookie Choices, a website dedicated to complying with this new policy.

Posted by Jason Woloz, Security & Privacy Program Manager, Display and Video Ads]]> https://googledata.org/google-adsense/introducing-a-new-user-consent-policy/feed/ 0 Demystifying AdSense policies with John Brown: Understand your traffic (Part 3) https://googledata.org/google-adsense/demystifying-adsense-policies-with-john-brown-understand-your-traffic-part-3/ https://googledata.org/google-adsense/demystifying-adsense-policies-with-john-brown-understand-your-traffic-part-3/#comments Tue, 21 Jul 2015 17:59:00 +0000 https://googledata.org/?guid=28453ebd687734ba2a4e2fab3bf167e2 Editor’s note: John Brown, the Head of Publisher Policy Communications, is sharing insights about understanding your traffic and how you can prevent invalid activity.

Last week, I explained why we take invalid activity seriously and how AdSense policies protect users, advertisers and publishers. This week, I’d like to give you some tips to help you keep your account in good standing.

What can you do as a publisher?

Here are some best practices to prevent invalid activity on your site:

Understand your traffic and site visitors by breaking down your traffic reports into meaningful segments/channels.

Monitor your analytics often to spot traffic anomalies. Setting up Analytics alerts can be very useful. For instance, you can set Analytics alerts to see if an unusual amount of traffic comes from a country you wouldn’t expect for your site.

Be very careful when purchasing any traffic, and review the traffic provider checklist to help guide your discussions with any traffic provider you’re considering.

Double and triple-check your implementation. Make sure your implementation has no programming errors, conforms to AdSense policies, and interacts properly across different browsers and platforms. Having a well-implemented page can protect against unintended consequences, like accidental clicks.

Use the authorized sites feature to prevent unauthorized use of your ad code.

Don’t click on your own ads. Even if you’re interested in an ad or looking for its destination URL, clicking on your own ads is prohibited. Instead, use the Google Publisher Toolbar.

If you notice any suspicious activity on your site, report via the Invalid Clicks Contact Form.

You can find more information about ad traffic quality and best practices on our Ad Traffic Quality Resource Center. I hope these resources help clarify why we care about the quality of the ecosystem and what you can do to comply with our traffic policies. Please share your feedback and do let us know if you have additional questions in the comment section below this post.

Subscribe to AdSense blog posts

Posted by John Brown
Head of Publisher Policy Communications

]]> Editor’s note: John Brown, the Head of Publisher Policy Communications, is sharing insights about understanding your traffic and how you can prevent invalid activity.

Last week, I explained why we take invalid activity seriously and how AdSense policies protect users, advertisers and publishers. This week, I’d like to give you some tips to help you keep your account in good standing.

What can you do as a publisher?

Here are some best practices to prevent invalid activity on your site:

Understand your traffic and site visitors by breaking down your traffic reports into meaningful segments/channels.

Monitor your analytics often to spot traffic anomalies. Setting up Analytics alerts can be very useful. For instance, you can set Analytics alerts to see if an unusual amount of traffic comes from a country you wouldn’t expect for your site.

Be very careful when purchasing any traffic, and review the traffic provider checklist to help guide your discussions with any traffic provider you’re considering.

Double and triple-check your implementation. Make sure your implementation has no programming errors, conforms to AdSense policies, and interacts properly across different browsers and platforms. Having a well-implemented page can protect against unintended consequences, like accidental clicks.

Use the authorized sites feature to prevent unauthorized use of your ad code.

Don’t click on your own ads. Even if you’re interested in an ad or looking for its destination URL, clicking on your own ads is prohibited. Instead, use the Google Publisher Toolbar.

If you notice any suspicious activity on your site, report via the Invalid Clicks Contact Form.

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Posted by John Brown
Head of Publisher Policy Communications

]]> https://googledata.org/google-adsense/demystifying-adsense-policies-with-john-brown-understand-your-traffic-part-3/feed/ 0 Demystifying AdSense policies with John Brown: Understand your traffic (Part 2) https://googledata.org/google-adsense/demystifying-adsense-policies-with-john-brown-understand-your-traffic-part-2/ https://googledata.org/google-adsense/demystifying-adsense-policies-with-john-brown-understand-your-traffic-part-2/#comments Tue, 14 Jul 2015 16:29:00 +0000 https://googledata.org/?guid=6217b770fde6d7cffa5372d937bbe140 Editor’s note: John Brown, the Head of Publisher Policy Communications, is sharing insights and answering most common questions about invalid activity.

In this post, I want to stress why we take invalid clicks so seriously and clarify a few questions related to traffic quality and invalid clicks.

Let’s take a step back and think about the digital ad ecosystem. The relationships between Google, advertisers, and publishers are built on trust. A strong and healthy digital ecosystem needs:

Users who trust the system and have a good experience,
Advertisers safely investing in digital ads,
Publishers who can sustain their business.

To protect those relationships, it’s very important to make sure that clicks and impressions are based on genuine user intent. That’s why at Google we have a global team that monitors the traffic across Google's ad network, and prevents advertisers from paying for invalid traffic.

Now, I'd like to address some of the most common questions and concerns from publishers related to ad traffic quality and invalid clicks.

What is Google's obligation to publishers?

Google manages advertiser relationships so that you don’t have to. Publishers benefit from our vast supply of ads. To provide ads to your sites for the months and years to come, advertisers must trust our network. Our policies are in place to protect these advertiser relationships, which ultimately protects publishers that work with us as well.

What happens to earnings held back from publishers due to invalid activity?

Any revenue found to be from invalid activity is refunded back to the active advertisers, not kept by Google. In 2014, we refunded more than $200,000,000 to advertisers from detected invalid activity. In 2014, we’ve disabled more than 160,000 sites to protect the ecosystem.

What can Google do to better communicate policies and enforcement?

We’ve adopted a policy of silence for the most part in order to protect our signals. We find it important to protect our signals so that bad actors cannot detect how we discover invalid activity. Additionally, we are always striving to increase transparency around our communications without compromising our techniques to protect advertisers and publishers. Stay tuned for new features which will help you have more control over your content and stay compliant with the policies.

Will Google modify interactions with the publisher community going forward?

We realize that we can improve our communications, especially around warnings, suspensions, and account disablement. My charge is to do this. I have many people working with me on better education, along with improving the language and instructions around warnings or messages received from Google. I believe that publishers understand much better where they stand at all times when our policies are clear and when we communicate them effectively, and enforce consistently.

I hope you found these insights useful. Check back here next week where we’ll talk about what you can do as a publisher to help us protect the digital ecosystem. Let us know what you think in the comments section below.

Subscribe to AdSense blog posts

Posted by John Brown

Head of Publisher Policy Communications

]]> Editor’s note: John Brown, the Head of Publisher Policy Communications, is sharing insights and answering most common questions about invalid activity.

In this post, I want to stress why we take invalid clicks so seriously and clarify a few questions related to traffic quality and invalid clicks.

Let’s take a step back and think about the digital ad ecosystem. The relationships between Google, advertisers, and publishers are built on trust. A strong and healthy digital ecosystem needs:

Users who trust the system and have a good experience,
Advertisers safely investing in digital ads,
Publishers who can sustain their business.

What is Google's obligation to publishers?

What happens to earnings held back from publishers due to invalid activity?

What can Google do to better communicate policies and enforcement?

Will Google modify interactions with the publisher community going forward?

Posted by John Brown

Head of Publisher Policy Communications

]]> https://googledata.org/google-adsense/demystifying-adsense-policies-with-john-brown-understand-your-traffic-part-2/feed/ 0