Google Data » Inside AdWords Group https://googledata.org Everything Google: News, Products, Services, Content, Culture Wed, 18 Mar 2015 21:09:38 +0000 en-US hourly 1 http://wordpress.org/?v=3.7.5 New holiday ad templates available in Display Ad Builder https://googledata.org/google-adwords/new-holiday-ad-templates-available-in-display-ad-builder/?utm_source=rss&utm_medium=rss&utm_campaign=new-holiday-ad-templates-available-in-display-ad-builder https://googledata.org/google-adwords/new-holiday-ad-templates-available-in-display-ad-builder/#comments Mon, 02 Nov 2009 21:57:00 +0000 This winter season take advantage of holiday-themed Display Ad Builder templates to advertise your products and services.

You can find these new templates in the "Seasonal" category of the Display Ad Builder gallery. Here are some examples of the templates:


These templates use new high quality buttons and backgrounds to provide you with just the right holiday feel for your upcoming advertising campaigns. By changing the text and adding your own images, you can build customized ads in minutes.

We also recently launched 20 high quality templates in the "General" category, and 20 "People" ads featuring professional images of people.

To start creating your ads, visit the “Ads” tab in any campaign, click “New Ad,” and select “Display Ad Builder’ from the drop down.

Posted by Austin Rachlin, Inside AdWords crew
]]> https://googledata.org/google-adwords/new-holiday-ad-templates-available-in-display-ad-builder/feed/ 0 Reminder: Google sessions @ ad:tech NY next week https://googledata.org/google-adwords/reminder-google-sessions-adtech-ny-next-week/?utm_source=rss&utm_medium=rss&utm_campaign=reminder-google-sessions-adtech-ny-next-week https://googledata.org/google-adwords/reminder-google-sessions-adtech-ny-next-week/#comments Fri, 30 Oct 2009 18:37:00 +0000 If you're planning on attending ad:tech or Content Revenue Strategies (CRS) at the Javits Center in New York City next week, we hope you'll come and meet the Google ads team while you're there. Over November 4 and 5, we'll offer a series of sessions designed to give you practical tips for improving your search and display campaigns.

The Google Ads Factory Tour, 11/4-11/5/09

The Factory Tour will span 10 hours of live workshops designed to give you an overview of Google's latest measurement and optimization tools. Here's the full two-day agenda:

Wednesday, November 4 - Optimizing Search & Display
11:00am-12:00pm AdWords Optimization Tools: Smarter Search Management
12:00pm-1:00pm Conversion Optimizer: The Next Generation of AdWords Bidding
2:00-2:30pm Google Content Network: Matching Solutions to Advertisers
2:30-3:30pm Google Content Network: Creating Effective Campaigns
3:30-4:30pm Google Content Network: Optimizing for Results
4:30-5:00pm Automating Content Network Campaigns Through the AdWords API

Thursday, November 5 - Measurement, Ads Quality, Mobile & Local
11:00am-12:00pm Google Campaign Insights: What to Measure and When
12:00-1:00pm Google Campaign Insights: A Behind the Scenes Look at the Technology
2:00-3:00pm Google Analytics & Website Optimizer: Making the Most of Your Traffic
3:00-4:00pm Google Search Ads Quality: What It Is and How to Improve It
4:00-5:00pm Local and Mobile Ads: How to Use Location to Drive Results

You can stop by for a single session, or stay for the whole event. The Factory Tour is open to all exhibit hall and conference passholders. For more information, check the ad:tech events page.

Content Revenue Strategies, 11/5/09

Formerly known as ADSPACE, CRS is the only expo dedicated to AdSense and contextual advertising. Sessions will focus on maximizing performance on Google’s Content Network as well as emerging blog, video and social media networks.

We'll also have AdWords and AdSense optimizers available to answer any questions you have about improving your contextually-targeted campaigns. Stop by the Optimization Lounge to get customized tips and share any feedback you have for the Google ads team.

If you haven't yet signed up for ad:tech or CRS, registration is still open. You can enter the promotional code 20EXNY9 to receive 20% off an ad:tech full conference pass. If you're only attending CRS, enter the code CRSGoogle to receive $100 off the price of your CRS conference pass.

Hope to see you next week.

Posted by Austin Rachlin, Inside AdWords crew
]]> https://googledata.org/google-adwords/reminder-google-sessions-adtech-ny-next-week/feed/ 0 Get free keyboard shortcuts stickers https://googledata.org/google-adwords/get-free-keyboard-shortcuts-stickers/?utm_source=rss&utm_medium=rss&utm_campaign=get-free-keyboard-shortcuts-stickers https://googledata.org/google-adwords/get-free-keyboard-shortcuts-stickers/#comments Thu, 22 Oct 2009 22:29:00 +0000 Back in April, we introduced keyboard shortcuts you can use to zip around AdWords. As fans of Gmail shortcuts already know, if you want to save time navigating your account, ditching your mouse can give you a major boost.

To help you learn shortcuts faster (not to mention show off your AdWords skills), we're giving away free sets of keyboard stickers. Take a look:


If you live in the U.S., Canada, or other select countries, send us your name and mailing address, and we'll mail you a set of stickers within a few weeks. Enjoy.

Posted by Austin Rachlin, Inside AdWords crew
]]> https://googledata.org/google-adwords/get-free-keyboard-shortcuts-stickers/feed/ 0 Think with Google: Consumer intentions for holiday 2009 webinar https://googledata.org/google-adwords/think-with-google-consumer-intentions-for-holiday-2009-webinar/?utm_source=rss&utm_medium=rss&utm_campaign=think-with-google-consumer-intentions-for-holiday-2009-webinar https://googledata.org/google-adwords/think-with-google-consumer-intentions-for-holiday-2009-webinar/#comments Fri, 16 Oct 2009 21:48:00 +0000 Attracting the right consumers this holiday season will be more important than ever. Join us next Tuesday as we share findings from new research on consumer plans for the 2009 holiday season and strategies to better target and reach your customers.

The webinar will cover:
  • How consumer behavior has changed and how shopping habits look headed into the holiday season
  • What changing consumer behavior means for your search and online marketing strategies
  • Recommendations for how to effectively target your audience
Date & Time
Tuesday, October 20, 2009
11:00 AM – 12:00 PM PDT

Posted by Austin Rachlin, Inside AdWords crew
]]> https://googledata.org/google-adwords/think-with-google-consumer-intentions-for-holiday-2009-webinar/feed/ 0 Learn what you need to succeed with AdWords Basics Webinars https://googledata.org/google-adwords/learn-what-you-need-to-succeed-with-adwords-basics-webinars/?utm_source=rss&utm_medium=rss&utm_campaign=learn-what-you-need-to-succeed-with-adwords-basics-webinars https://googledata.org/google-adwords/learn-what-you-need-to-succeed-with-adwords-basics-webinars/#comments Wed, 14 Oct 2009 01:06:00 +0000
This fall, learn how to improve your advertising performance by attending the new AdWords Basics Webinars, free of charge. Led by an AdWords specialist, each live, online seminar will include a presentation plus live Q&A. Whether you want to learn to track what's happening on your website, get more sales at a lower cost, add display images to your ads, or better set-up your campaigns, there is a webinar for you.

See a full listing of webinars and register at www.google.com/events/training, or sign-up now by clicking below.
  • Set Up Your Campaigns for Success: Basics of Account Maintenance and Improvement - 2 Session Oct 15th & Nov 4th
  • What's Happening on Your Website: Basics of Google Analytics - Oct 20th
  • Get More Sales at a Lower Cost: Basics of Conversion Optimizer- Oct 27th
  • Focus on Results: Basics of Tracking Your AdWords Return on Investment- Nov 3rd
  • Beyond Text Advertising: Basics of Display Ad Builder - Nov 10th
  • Put Your Website to the Test: Basics of Website Optimizer - Nov 17th
  • You will need your email address and 10 Digit AdWords Customer ID to register. Your Customer ID can be found in the upper right corner of your AdWords account when you're logged in at adwords.google.com.
See you in class.

Posted by Austin Rachlin, Inside AdWords crew
]]> https://googledata.org/google-adwords/learn-what-you-need-to-succeed-with-adwords-basics-webinars/feed/ 0 Tips for reaching your audience on the go https://googledata.org/google-adwords/tips-for-reaching-your-audience-on-the-go/?utm_source=rss&utm_medium=rss&utm_campaign=tips-for-reaching-your-audience-on-the-go https://googledata.org/google-adwords/tips-for-reaching-your-audience-on-the-go/#comments Mon, 05 Oct 2009 16:14:00 +0000 full (HTML) Internet browsers, consumers are using their phones and desktop computers in similar ways. However, it has not always been easy to reach people on these new mobile phones. That's why we're investing in new high-end mobile advertising products. We hope to make advertising on high-end mobile devices as intuitive and powerful as our existing AdWords tools.

We've just launched a new AdSense feature that will allow you to target your standard AdWords ads to high-end mobile phones. You will be able to extend your existing campaigns to mobile and reach users on the go, all without having to create separate mobile ads. Remember that if you don't want your ads to show on mobile phones, you can choose to target desktop computers only by editing your device settings in your AdWords campaign settings.

Here are three easy tips to help you take advantage of these features and get you started advertising on mobile:

1. For your image ads, create ads sized 300x50, 250x250, 200x200, and 300x250. These sizes will ensure that your ads are shown on high-end mobile phones surfing mobile-optimized web content.

2. Limit the use of Flash on your website. You want to ensure that users have a good experience and flash won't work for all browsers. Instead, consider creating a mobile-optimized version of your website.

3. Make it easy for users to reach your conversion event. For example, you may choose to put your call to action in a spot on your landing page that users will find quickly or have users land directly on a page that gets users closer to the target action. Keep in mind that it's a bit more difficult to navigate websites on a mobile device, so consider shortening processes for users.

By extending your existing ad campaign to mobile, you can reach your consumers wherever they are.

Posted by Austin Rachlin, Inside AdWords crew
]]> https://googledata.org/google-adwords/tips-for-reaching-your-audience-on-the-go/feed/ 0 New Seminars for Success locations https://googledata.org/google-adwords/new-seminars-for-success-locations/?utm_source=rss&utm_medium=rss&utm_campaign=new-seminars-for-success-locations https://googledata.org/google-adwords/new-seminars-for-success-locations/#comments Wed, 30 Sep 2009 23:18:00 +0000 If you're looking for some help with your online advertising for Q4 or 2010, consider attending one of our in-person full-day seminars about AdWords, Analytics or Website Optimizer.

In the coming months we'll be offering Seminars for Success in the following cities:

AdWords 101: Beginner and 201: Intermediate
October 5-6: New York City Area
October 26-27: Chicago, IL
November 2-3: Berkeley, CA
November 16-17: Charlotte, NC
December 7-8: Scottsdale, AZ

Adwords 301:Advanced Account Optimization and AdWords 302: Advanced Conversion Optimization
October 13-14: Dallax, TX
October 20-21: Seattle, WA
November 3-4: Los Angeles, CA

Analytics: Introduction and Analytics: Advanced
October 8-9: New York City, NY
October 22-23: Melbourne, Australia
October 28-29: Chicago, IL
November 4-5: Berkeley, CA
November 18-19: Seattle, WA
December 9-10: Scottsdale, AZ
December 9-10: Charlotte, NC

Website Optimizer
October 30: Chicago, IL
December 11: Scottsdale, AZ

For more information about Seminars for Success, including registration details, course outlines, and past attendees' comments, please visit http://www.google.com/awseminars
Posted by Austin Rachlin, Inside AdWords crew
]]> https://googledata.org/google-adwords/new-seminars-for-success-locations/feed/ 0 Welcome to our Think2010 Series https://googledata.org/google-adwords/welcome-to-our-think2010-series/?utm_source=rss&utm_medium=rss&utm_campaign=welcome-to-our-think2010-series https://googledata.org/google-adwords/welcome-to-our-think2010-series/#comments Mon, 28 Sep 2009 23:54:00 +0000
In a mere few days, the 4th quarter will be upon us. Seems like just yesterday we were running our Do More with Less series to arm you with tools and tactics to show the 2009 recession who's boss.

As we start wrapping up 2009 and start thinking about what 2010 might hold, we're feeling optimistic. We're hoping we can transition from being your partner through the recession to being your partner through a recovery. That's why we're launching the Think2010: Getting Ahead of the Recovery series. For the next few months, we'll be devoting a weekly post to looking forward. The series will highlight wisdom from Googlers and outsiders alike, and offer opportunities for deeper learning. Over the course of the series you'll see posts on innovation, experimentation, speed, and deeper customer connections -- themes we believe will be critical to 2010 success.

In 2010 you'll likely have products to promote, news to share, and promotions to tout, so you'll need a targeting strategy that is as effective as those messages you have to get out the door. Precision and relevance will be as important as ever as you aim to (re)connect with customers and direct them your way. That's why we're focusing our first webinar of our Think 2010 series precisely on this topic.

Next Tuesday, Oct 6th, we'll be hosting a Think2010 webinar on “Using Data to Better Connect with Your Customers." If you haven't registered, take a look! Our very own Avinash Kaushik will set you out on the right foot for really (truly) making data actionable for decision-making next year -- and right now. He'll discuss core data sources to have in your 2010 targeting toolkit and show you how to capitalize on these tools for refining your targeting approach and honing in on your most relevant and valuable audiences. The webinar will also highlight how free tools like Google Trends for Websites, Insights for Search, and Ad Planner can help you be more efficient and help you confidently make decisions to maximize your return-on-investment.

As you scope your strategy and tailor your tactics for next year, we hope the Think2010: Getting Ahead of the Recovery series will be a good resource to help you charge ahead feeling informed and inspired.

Posted by Austin Rachlin, Inside AdWords crew
]]> https://googledata.org/google-adwords/welcome-to-our-think2010-series/feed/ 0 Stay Connected with your Google Industry Team on Twitter https://googledata.org/google-adwords/stay-connected-with-your-google-industry-team-on-twitter/?utm_source=rss&utm_medium=rss&utm_campaign=stay-connected-with-your-google-industry-team-on-twitter https://googledata.org/google-adwords/stay-connected-with-your-google-industry-team-on-twitter/#comments Mon, 21 Sep 2009 23:08:00 +0000 Did you know that searches for "coupons" are up by as much as 95% year-over-year? Or that Google.com is highlighting TV and movie previews with our Video Plus Box product in the search results? Or even that "things to do" searches hit an all time high this summer?

The Google Auto, Media and Entertainment, Financial Services, Retail, Tech, and Travel teams are excited to announce the launch of our Twitter profiles.

Through the profiles, our teams will share:
  • The latest industry trends and information
  • Google insights and news
  • Relevant product information and updates
To follow us, please click your industry: Auto, Media and Entertainment, Financial Services, Retail, Tech, and Travel

Posted by Austin Rachlin, Inside AdWords crew
]]> https://googledata.org/google-adwords/stay-connected-with-your-google-industry-team-on-twitter/feed/ 0 Checking the Pulse of Ads and Brands https://googledata.org/google-adwords/checking-the-pulse-of-ads-and-brands/?utm_source=rss&utm_medium=rss&utm_campaign=checking-the-pulse-of-ads-and-brands https://googledata.org/google-adwords/checking-the-pulse-of-ads-and-brands/#comments Wed, 02 Sep 2009 17:16:00 +0000 As an advertiser, you've probably wondered from time to time what people thought about your marketing efforts. How are they responding to your ads? Do they like them? What do they think about your brand? With many advertisers running display campaigns across the Google Content Network, we’re starting to test some interactive ways for brand advertisers to get feedback on their marketing efforts. In the coming months, we’ll be experimenting with some new approaches that help measure the impact of AdWords campaigns beyond traditional click-through and conversion metrics.

The first is a way to gather feedback on display ads. We start by taking a display ad and removing all traces of the advertiser's brand. We then show this de-branded ad on the Content Network, and present a few basic questions: 1) Have you seen this ad?, 2) Did you like it?, and 3) What was the product or brand being advertised? This simple and approachable ad encourages users to provide feedback, and it also gives advertisers more information on whether people liked the ad and whether they remember the ad and were able to link it to the brand.

This is what users see:


We're also testing a second approach to brand monitoring using gadget ads served on the Content Network, where we give users the chance to share their thoughts about a set of brand or product names. Over time, advertisers will be able to understand how their brand perceptions and associations are shifting, and they can tailor their marketing messages accordingly.

Here's an example:


In the coming months, we'll be testing these ideas with a limited set of advertisers in the U.S. and the U.K. with the goal of making it available to more advertisers. With these experiments, we hope to provide you with more actionable insight on how users respond to your ads and brands.

Posted by Austin Rachlin, Inside AdWords crew
]]> https://googledata.org/google-adwords/checking-the-pulse-of-ads-and-brands/feed/ 0 New Interface Thursday: Bye bye beta https://googledata.org/google-adwords/new-interface-thursday-bye-bye-beta/?utm_source=rss&utm_medium=rss&utm_campaign=new-interface-thursday-bye-bye-beta https://googledata.org/google-adwords/new-interface-thursday-bye-bye-beta/#comments Thu, 30 Jul 2009 18:11:00 +0000 When we started building the new AdWords interface we asked ourselves two questions. First, how can we help you get your work done faster? Second, how can we help you find the right tools at the right time to drive the best possible performance for your AdWords campaigns? We believe we've made great progress towards these goals, and today, the new interface is coming out of beta.

We've heard from many of you that the new interface has made a material difference for your business. Advertisers have saved time with quicker editing, reporting, and account navigation, and they've improved campaign performance by using better integrated tools to refine their targeting.

For example, search marketing agency ROI Revolution has used the new interface to reduce the average time they spend optimizing a given campaign for the Google Content Network from a few hours to just 20 minutes. Team lead Justin D'Angelo explains: “We’ve spotted things that used to take much longer, require running reports and require much more data analysis. With the new interface, we can spot it in a second and cut costs for our clients."

B2B software company ClickTime has also seen measurable business impact from using the new interface. They've used the search terms report to increase their CTR by 31% while reducing cost per lead and improving overall lead quality. On the whole, they estimate their AdWords productivity has increased by 100% with the new interface. You can read more about these success stories on our case studies page.

Let's look at the continuous improvements we've made and new features we've rolled out to the new AdWords interface in response to advertiser feedback. In the past month alone we've released spreadsheet editing to support bulk changes to keyword lists, and location extensions to simplify the local advertising process, among other additions. And we're not done yet -- the new AdWords interface is built on an infrastructure that lets us develop features more quickly than in the past, so you'll continue to see new features released regularly in the coming months.

Now that the new interface is out of beta, we're upgrading a larger number of advertiser accounts to the new interface exclusively. If you have questions about the interface, please consult the new interface microsite or attend an upcoming free webinar.

Finally, we'd like to say thank you to all of you who helped us test the new AdWords interface over the past nine months. Your feedback has been invaluable in making AdWords what it is today. And as always, if you have any comments or requests, please let us know.

Posted by Austin Rachlin, Inside AdWords crew
]]> https://googledata.org/google-adwords/new-interface-thursday-bye-bye-beta/feed/ 0 Conversion Optimizer is now available to more campaigns https://googledata.org/google-adwords/conversion-optimizer-is-now-available-to-more-campaigns/?utm_source=rss&utm_medium=rss&utm_campaign=conversion-optimizer-is-now-available-to-more-campaigns https://googledata.org/google-adwords/conversion-optimizer-is-now-available-to-more-campaigns/#comments Wed, 22 Jul 2009 23:25:00 +0000 We're excited to announce that Conversion Optimizer, an AdWords CPA (cost per acquisition) bidding feature is available to more campaigns. Any campaign with at least 15 conversions in the last 30 days is now eligible to use Conversion Optimizer. These conversions can be tracked either through AdWords Conversion Tracking or as linked Google Analytics goals.

A recent analysis showed that campaigns which adopted Conversion Optimizer achieved a 21% increase in conversions while at the same time decreasing their CPA by 14% (on average and in comparison to similar campaigns).

An example of this improvement can be seen in PRWeb, who describe the results they saw from Conversion Optimizer as "phenomenal". Meg Walker, the Director of Online Marketing for PRWeb, initially turned to Conversion Optimizer in order to improve PRWeb's campaign management and results. Within a week she was able to see the value of Conversion Optimizer for driving incremental conversions at lower costs. Overall, she's been able to reduce CPA and CPC by 12.5% and 5.4% respectively and increase overall conversion rates by 76.5%. Even more impressive, one campaign that seemed to be maxed out increased conversions by 201.5% and decreased cost per conversion by 66.5%.

The success PRWeb achieved with Conversion Optimizer has freed up funding and time that can now be spent on other aspects of the business. As Ms. Walker mentions, "I don’t have to bid for position or constantly manage CPC changes. Since my objective is to hit a specific CPA goal, the Conversion Optimizer is ideal.” To read the entire success story, please visit http://www.google.com/adwords/conversionoptimizer/success.html

To learn more about Conversion Optimizer and read other success stories, please visit the AdWords Conversion Optimizer page.

Posted by Austin Rachlin, Inside AdWords crew
]]> https://googledata.org/google-adwords/conversion-optimizer-is-now-available-to-more-campaigns/feed/ 0 New Interface Thursday: Beta Test the Opportunities Tab https://googledata.org/google-adwords/new-interface-thursday-beta-test-the-opportunities-tab/?utm_source=rss&utm_medium=rss&utm_campaign=new-interface-thursday-beta-test-the-opportunities-tab https://googledata.org/google-adwords/new-interface-thursday-beta-test-the-opportunities-tab/#comments Thu, 16 Jul 2009 23:44:00 +0000 How do I get better results from my campaigns? It's a simple question that can often be surprisingly difficult to answer. Where should I focus my efforts? On ad text? Budget? Keywords or bids? Which campaign has the greatest potential for improvement? And what are the expected results?

Today we're introducing the Opportunities tab, a beta feature in the new AdWords interface built to help you answer these questions. The Opportunities tab is a central hub you can use to browse and apply customized optimization ideas to your account. We're designing the new tab both to save you time when optimizing your campaigns and to give you more insight into ways you can capture additional cost-effective traffic.


Initially, the Opportunities tab will focus on budget and keyword ideas for your campaigns and ad groups, but in the coming months we'll be expanding the set of available features. If you've used our Campaign Optimizer tool, you're already familiar with some of the types of customized ideas that will be listed on the new tab. But unlike Campaign Optimizer, the Opportunities tab lets you browse ideas across campaigns and ad groups, helping you find potential areas of improvement and easily prioritize the changes you make to your account.

The Opportunities tab will replace the Tools tab in the new AdWords interface. However, all existing AdWords tools will still be available, and you can find the current Tools page within the new tab.

Today we're releasing the Opportunities tab to a small number of U.S. English advertisers, and we look forward to expanding the feature to additional countries and languages in the coming weeks. If you're a U.S. English advertiser and would like to be considered for the beta, please submit your account information on our beta sign-up page.

Interested in learning more about other features in the new AdWords interface? Attend one of our upcoming free webinars for an in-depth walkthrough. We just added two new dates: July 29th and August 5th. You can sign up at the new interface webinars page.

Posted by Austin Rachlin, Inside AdWords crew
]]> https://googledata.org/google-adwords/new-interface-thursday-beta-test-the-opportunities-tab/feed/ 0 Help customers find their way with new Google Maps gadget https://googledata.org/google-adwords/help-customers-find-their-way-with-new-google-maps-gadget/?utm_source=rss&utm_medium=rss&utm_campaign=help-customers-find-their-way-with-new-google-maps-gadget https://googledata.org/google-adwords/help-customers-find-their-way-with-new-google-maps-gadget/#comments Tue, 07 Jul 2009 19:01:00 +0000 As an AdWords advertiser, it's important for you that potential customers find you on the Internet. If your business has one or more physical locations, it's just as important that customers can find where you are.

To help your customers find your business locations, you can now add customized directions to your website from Google Maps. With the Google Maps directions gadget, you no longer need to write out and update multiple sets of directions from the North, South, East or West. After all, customers are looking only for directions from their specific location, and they may not know which direction they're coming from.


We wanted to make the process of implementing the gadget on your web site easy for you. You can pre-fill the "To" field with one or multiple addresses, a generic zip code or even a set of latitude-longitude coordinates. Customers only need to enter where they're coming from and are able to print their directions with a single click. And if they would prefer not to drive, the gadget also provides walking and public transit directions.


Take a look at how Legoland California, Emeril Lagasse, and Harvard University are using the gadget. Then test and create your own directions gadget here. The Google Maps gadget is available in 23 languages.

If you're interested in learning more, head over to the Google Lat Long blog for a more detailed walkthrough of the gadget's features.

Posted by Austin Rachlin, Inside AdWords crew
]]> https://googledata.org/google-adwords/help-customers-find-their-way-with-new-google-maps-gadget/feed/ 0 How to Get Ready for the New Interface https://googledata.org/google-adwords/how-to-get-ready-for-the-new-interface/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-get-ready-for-the-new-interface https://googledata.org/google-adwords/how-to-get-ready-for-the-new-interface/#comments Thu, 11 Jun 2009 18:11:00 +0000 By now you probably know that we've been working on a new interface for AdWords to help you save time managing your account and get even better results from your campaigns.

We've built a number of new features that make managing your campaigns faster and easier: more graphs to track your performance over time, integrated reports that provide ready access to detailed search and content network data, and faster editing to help you make changes quickly.

You've probably received an email from us letting you know that your account will be converted to the new interface in the coming weeks. Today we have two release updates to share with you: we've recently made the new interface available to everyone who uses AdWords Standard Edition, and we've begun the migration process with a small number of accounts.

In our email, we stated that you would have at least 30 days before we update your account. This 30 day period is a minimum; in fact, most advertisers will have more than 30 days before their accounts are upgraded. We're taking a gradual and deliberate approach to ensure a smooth transition, and we won't upgrade your account until we're confident that the new interface meets your advertising needs.

So, how should you prepare for the transition to the new interface? First, the single most important resource to help you get up to speed is the new interface microsite. Here you can find short videos explaining the benefits of the new interface, a before and after guide, and even a short quiz you can take to make sure you're ready for the changes.

Next, if you haven't explored the new interface yet, now is a good time; try it by signing in to your AdWords account. If you notice any issues that make it difficult to manage your campaigns in the new interface, please let us know right away by submitting feedback.

If you've already sent us feedback on the new interface, thank you! We're listening closely to your comments and are working to fix the problems you've reported. Examples of top issues we're working on are wide pages that require too much scrolling, and slow load times for some types of browsers and Internet connections.

We've already made a number of changes in response to your feedback, and this week we've released updates to the new interface that address many of the top issues we've heard. And we're not done yet; we'll continue to make ongoing improvements to the new interface over time.

For those of you who joined the beta test early, we hope you like how the new AdWords interface has improved. And for those of you just getting started, we hope you're already noticing a few of the ways the new interface can help you get more out of your AdWords campaigns.

Posted by Austin Rachlin, Inside AdWords crew
]]> https://googledata.org/google-adwords/how-to-get-ready-for-the-new-interface/feed/ 0 AdWords Editor 7.5.1 for Windows and Mac https://googledata.org/google-adwords/adwords-editor-7-5-1-for-windows-and-mac/?utm_source=rss&utm_medium=rss&utm_campaign=adwords-editor-7-5-1-for-windows-and-mac https://googledata.org/google-adwords/adwords-editor-7-5-1-for-windows-and-mac/#comments Mon, 01 Jun 2009 18:46:00 +0000
We just released a new version of AdWords Editor with a few exciting updates.

Increase efficiency with CSV import.

Many advertisers have requested the ability to import CSV files in AdWords Editor, and we're happy to announce this feature is now available in the new versionwe're happy to announce this new feature. If you make changes to your account in a spreadsheet or a custom application, you can now import your spreadsheet directly into AdWords Editor, then post your new or edited items. Learn more


Save time by downloading or updating selected campaigns.

Have you ever waited a long time for your account to download, when all you want to do is work with one or two campaigns? Now you can just download the campaign (or campaigns) that you want to edit, leaving the rest of the account alone. You may also choose to download or update only active campaigns (or only paused campaigns). Learn more


Make the most of Keyword Opportunities.

We've made a few changes to the Keyword Opportunities tool that should make it easier to manage your keyword data. On the "Search-based keywords" tab (the AdWords Editor version of the Search-based Keyword Tool) you can now view and organize new keywords by topical category, letting you zero in quickly on the keywords that are most relevant to your account. Also, when you export or copy keywords, the Keyword Opportunities columns (such as Volume and Competition) are now included. As another response to advertisers' requests, you can now add terms to your account as either keywords, negative keywords, or campaign negative keywords. Learn more.

To learn more about what's in version 7.5.1, such as multiple column sorting and new conversion columns, please visit the release notes.

If you're already using AdWords Editor, you'll be prompted to upgrade automatically. This update won't require you to re-download your account, and it won't affect your comments and unposted changes. In the auto-update prompt, choose the 'Update without Backup' option; after you upgrade, your account will already be in the new version.


If you're not already using AdWords Editor, you can visit our website and click 'Download AdWords Editor.' To learn more about the benefits of using AdWords Editor to manage your ad campaigns offline, please refer to these frequently asked questions. Also, comprehensive instructions and tips are available in our Help Center.


Posted by Austin Rachlin, Inside AdWords crew
]]> https://googledata.org/google-adwords/adwords-editor-7-5-1-for-windows-and-mac/feed/ 0 New Interface Thursdays: Looking back and a chance to meet the team https://googledata.org/google-adwords/new-interface-thursdays-looking-back-and-a-chance-to-meet-the-team/?utm_source=rss&utm_medium=rss&utm_campaign=new-interface-thursdays-looking-back-and-a-chance-to-meet-the-team https://googledata.org/google-adwords/new-interface-thursdays-looking-back-and-a-chance-to-meet-the-team/#comments Thu, 28 May 2009 23:37:00 +0000
With more AdWords advertisers using the new interface each week, we'd like to take a moment to recap the topics we've covered on New Interface Thursdays these past two months.

We started the series with a list of learning resources including the new AdWords interface website. The next week we showed you how you could use keyboard shortcuts to manage your campaigns more efficiently. We then wrote about how you can use filters and customize columns to help you focus on the data that's most important to you. Most recently, we took close looks at both the Keywords tab and Networks tab.

If you want to take the next step in mastering the new interface, and if you plan to attend SMX Advanced in Seattle, Washington next week, you can learn about the new interface from the people who built it. The new AdWords interface team will be doing a deep dive into the new interface and demonstrating some of the latest tools we're adding to AdWords:

When: Tuesday, June 2, 11 AM to 12:15 PM
Where: Sound Conference Room, Bell Harbor Convention Center, Seattle, WA

If you'd like to attend our session, you'll need to register for a free expo hall pass. We hope to see you at the session, and please visit us at booth #32 and tell us your thoughts about the new interface.

Posted by Austin Rachlin, Inside AdWords crew
]]> https://googledata.org/google-adwords/new-interface-thursdays-looking-back-and-a-chance-to-meet-the-team/feed/ 0 New Interface Thursdays: Managing keywords and the Search Query Report https://googledata.org/google-adwords/new-interface-thursdays-managing-keywords-and-the-search-query-report/?utm_source=rss&utm_medium=rss&utm_campaign=new-interface-thursdays-managing-keywords-and-the-search-query-report https://googledata.org/google-adwords/new-interface-thursdays-managing-keywords-and-the-search-query-report/#comments Thu, 21 May 2009 23:06:00 +0000 In this week's post, we'll take a deeper look into the Keywords tab in the new AdWords interface.

The Keywords tab lists the keywords within your account. Just like in the previous AdWords interface, you can add, edit, and create new keywords on the Keywords tab in your account. However, the new interface takes keyword management a step further with a feature called roll-up tabs. A Keywords tab is available at every level of your account, allowing you to see the keywords for a whole campaign, or even across all campaigns in a single list. This is helpful for tasks like identifying your top-performing keywords across your account.

You can also make changes to your keywords directly from any Keywords tab. For example, you can change a keyword's match type by clicking on the keyword and then selecting the desired match type from the drop-down.


Additionally, you can pause and resume keywords, change your bid, or change the keyword itself on any Keywords tab across your account. If you want to make changes to multiple keywords at once, you'll want to use bulk editing. Select the keywords you want to change and then click the Edit button at the top of the table.

A nice feature of bulk editing is the Copy down button, which allows you to change bids across a number of keywords. For example, if you want to change your bids across multiple keywords rather than entering the bid manually for each one, you can click on the Copy down button next to the bid you're editing. Your bid will then be copied to all of the selected keywords. You can also copy down changes to keyword status or destination URLs.


You can also find many of the features that we posted about in the past few weeks in the Keywords tab. If you want to quickly edit your keywords, remember that you have keyboard shortcuts at your disposal. You can also use customizable columns to look at the date in which you're interested. And, of course, you can filter your keywords, which can be especially helpful if you're looking at all the keywords in your account.

Another feature you can try on the Keywords tab is segmentation. By clicking the Filter and views button and then selecting Segment by Query Match Type, you can see the performance for each of your keywords broken out into broad, phrase, and exact match.

Using the Search Query Report
Earlier this week, we posted about the enhancements to the Search Query Report, which you can access directly from the Keywords tab in the new interface.

As a reminder, this report shows you the search terms that triggered your ads. To see the report, select the keywords of your choice and click See search terms, then Selected. You'll be presented with a list of search terms that triggered your ads for those keywords as well as metrics like CTR and conversion rate.

You can then make changes to your account directly from the report. For example, if you a see a search term that looks like a good fit, you can add it to your campaign. Just select the term and click Add as keyword. You'll also have the opportunity to set a specific bid and set the match type for the keyword. Likewise, if you see a search term that isn't a fit for your campaigns, you can add it as a negative keyword. When adding negative keywords, it's best to wait for data. You don't want to exclude a keyword too soon as you might miss out on relevant traffic. Also, you might try using a lower bid or using more targeted ad text before you exclude it completely.

When using this report, it can be tempting to tweak keywords that only have one or two clicks. If you want to get the most out of the Search Query Report, we recommend you focus on keywords with the most impressions and clicks. That's where you'll get the most value out of the changes you make.

Your feedback on the new interface
You've already given us lots of helpful feedback on what you like about the new interface, such as easier Content Network management and faster account navigation, and feedback on what needs improvement.

You can learn more about some of the top issues we're working to address by reading this article. We continue to work on changes to the new AdWords interface based on your feedback. Please continue to send us your feedback on the new interface using the Send Feedback link in the top corner of your account. Your feedback is very valuable to us as we continue to improve the new AdWords interface.

Posted by Austin Rachlin, Inside AdWords crew
]]> https://googledata.org/google-adwords/new-interface-thursdays-managing-keywords-and-the-search-query-report/feed/ 0 Two upcoming Google webinars https://googledata.org/google-adwords/two-upcoming-google-webinars/?utm_source=rss&utm_medium=rss&utm_campaign=two-upcoming-google-webinars https://googledata.org/google-adwords/two-upcoming-google-webinars/#comments Wed, 06 May 2009 22:58:00 +0000 We want to share with you two upcoming, online Google webinars that you may find useful: Analytics Webinar with Avinash Kaushik and Travel Shopping for Summer 2009.

Analytics Webinar with Avinash Kaushik
Little Changes, Large Results: 5 Things Marketers Can Do Now

In today's tough economic climate, it's increasingly important for marketers to utilize resources effectively – in particular, media dollars – in order to maximize ROI. But often times, marketers overlook what's immediately achievable.

Please join us on Tuesday, May 12th at 10:00am PST when Analytics Evangelist, Avinash Kaushik, leads a discussion on the "Top 5 Things Marketers Can Do Now." This webinar is relevant to all marketers, especially advertisers looking to refine their campaigns.

You'll learn how to immediately implement Avinash's tips for using data-driven insights to guide your marketing message and media strategies. And you'll walk away knowing how to improve marketing efficiency, drive insights into consumer behavior, and generate greater returns on your marketing investments.

Register here today for Avinash's online webinar.

Google and Compete present: Travel Shopping for Summer 2009
With travel’s busiest season right around the corner, understanding consumers’ attitudes about traveling this summer and their planning process is more important than ever. Using an in-depth survey of traveler perspectives and a detailed online behavioral analysis, Google and Compete have partnered to create a new study exploring how consumers are shopping for summer travel.

Join us on Tuesday, May 19th at 10:00am PST to find out answers to these and other important questions:
  • Are consumers planning to travel this summer, and how do their plans differ this year in comparison to last year?
  • How has the volume of travel research and booking activity changed?
  • What types of destinations and promotions do consumers find appealing, and how can travel sellers take advantage of this?
Register here today for this travel online webinar.

Posted by Austin Rachlin, Inside AdWords crew
]]> https://googledata.org/google-adwords/two-upcoming-google-webinars/feed/ 0 New AdWords interface more widely available https://googledata.org/google-adwords/new-adwords-interface-more-widely-available/?utm_source=rss&utm_medium=rss&utm_campaign=new-adwords-interface-more-widely-available https://googledata.org/google-adwords/new-adwords-interface-more-widely-available/#comments Thu, 30 Apr 2009 19:59:00 +0000 Beta testing for the new AdWords interface has been expanded to an even larger number of advertisers. The new interface is now available to most active AdWords accounts in these languages:
  • English
  • Spanish
  • French
  • German
  • Italian
  • Dutch
  • Hebrew
  • Simplified Chinese
  • Japanese
  • Brazilian Portuguese
We'll be adding more AdWords languages in the future.

If your account has been added to the beta test, you'll be directed to the new interface the next time you log in. The previous interface will still be available if you need it: during the beta you can switch back and forth using the "New Interface (Beta)" and "Previous Interface" links in the top corner of your account, next to your email address.

Have questions while using the new interface? The new interface microsite has videos and a how-to guide that will help you with the changes. For example:


In the coming months we'll continue to add features to the new interface and make additional adjustments based on your feedback. Once we're confident that the new interface meets the needs of our advertisers, we'll convert all AdWords accounts to use the new interface exclusively.

To start managing your campaigns with the new features available in the new AdWords interface, simply log into your AdWords account.

Posted by Austin Rachlin, Inside AdWords crew
]]> https://googledata.org/google-adwords/new-adwords-interface-more-widely-available/feed/ 0 New Interface Thursdays: All about filters https://googledata.org/google-adwords/new-interface-thursdays-all-about-filters/?utm_source=rss&utm_medium=rss&utm_campaign=new-interface-thursdays-all-about-filters https://googledata.org/google-adwords/new-interface-thursdays-all-about-filters/#comments Thu, 23 Apr 2009 22:13:00 +0000 Have you used filters in the new AdWords interface yet? Filters allow you to look at just the data you want within your account. You can use filters throughout your account and save them for later use.

Let's take a look at some of the cool things you can do with filters. First, no matter what tab you're in, you'll find filters under Filter and views.


Setting up a filter is the same whether you're working with ad groups, keywords, or placement; though, the criteria you can filter by does depend on what you're trying to filter. For example, you can filter keywords by match type, but you can't filter ad groups by match type.


To set up a filter, just specify the criteria you want. You can add additional rules to make your filter more specific. For example, you can set filters for clickthrough rate (CTR) and average position at the same time to see keywords with a high CTR appearing on the second page of search results. If you want to re-use the same filter repeatedly, you can save it by checking the Save Filter box.

Let's say we'd like to find high performing keywords across our account. Rather than hunting down all the keywords from ad group to ad group, we can just filter for high performance. Let's look for keywords with a CTR greater than 2% and conversion rate of at least 5%.


Then, after we've filtered the list, we can make changes to our high performing keywords directly in the results table instead of having to click through to each ad group one by one.

Another place you might find filters very handy is in the Ads tab, which displays all your ads across your account, campaign, or ad group. Here's a way you could use filters to get better insight into your campaigns:

The Google Store has campaigns with two types of landing pages: product pages for a specific product like this t-shirt, and category pages for entire groups like all wearables. We'd like to know which type of page generates more sales. Since the URLs for our product pages are formatted differently than the URLs for our category pages, we can create a filter to show only ads that have category landing pages by filtering for destination URLs that start with http://www.googlestore.com/category.asp?


With this filter, it's easy to see performance across all ads that drive traffic to our category pages. We can compare this to the performance we see on product pages. For the Google Store, we found that the category pages generate more sales than the product pages-- information that will help us improve our campaigns.

With filters on the Ads tab, you can also quickly identify ads with a specific approval status. This is a quick way to identify all pending or disapproved ads across your account.


As you can see, filters have a lot of possible uses. We encourage you to try looking at your campaigns in different ways. You might be surprised at what you find. Happy filtering.

Posted by Austin Rachlin, Inside AdWords crew
]]> https://googledata.org/google-adwords/new-interface-thursdays-all-about-filters/feed/ 0 New Interface Thursday: Using keyboard shortcuts https://googledata.org/google-adwords/new-interface-thursday-using-keyboard-shortcuts/?utm_source=rss&utm_medium=rss&utm_campaign=new-interface-thursday-using-keyboard-shortcuts https://googledata.org/google-adwords/new-interface-thursday-using-keyboard-shortcuts/#comments Thu, 16 Apr 2009 18:16:00 +0000 One of the primary goals of the new interface is to help you manage your campaigns more efficiently. We also wanted to offer some of the conveniences you'll find in other Google products, like keyboard shortcuts. Just like in Gmail, you can quickly navigate around your account without having to use the mouse. In the new AdWords interface you have a number of keyboard shortcuts at your fingertips:

Global navigation
g then o: Go to All Online Campaigns
g then c: Go to Campaigns tab
g then r: Go to Ad groups tab
g then k: Go to Keywords tab
g then n: Go to Networks tab
g then a: Go to Ads tab
g then s: Go to Settings tab

Table navigation and actions
j/k: Next/previous row in the primary data table
x: Select current row (Use Shift + x for multiple rows)
e: Edit
p: Pause
n: Enable
d: Delete
l: Download

Editing ad groups and keywords:
e: Edit selected rows
Ctrl + Arrows: Move between editable fields
Ctrl + s: Save changes
Esc: Cancel edit mode

If you ever forget a shortcut, you can always find them in the help widget in the bottom left of your account.


And we also have a handy reference guide that you can print out and keep at your desk.

Posted by Austin Rachlin, Inside AdWords crew
]]> https://googledata.org/google-adwords/new-interface-thursday-using-keyboard-shortcuts/feed/ 0 AdWords system maintenance on April 18th https://googledata.org/google-adwords/adwords-system-maintenance-on-april-18th/?utm_source=rss&utm_medium=rss&utm_campaign=adwords-system-maintenance-on-april-18th https://googledata.org/google-adwords/adwords-system-maintenance-on-april-18th/#comments Wed, 15 Apr 2009 17:43:00 +0000
On Saturday, April 18th, 2009, the AdWords system will be unavailable from approximately 10 a.m. to 2 p.m. PST due to system maintenance. While you won't be able to sign in to your accounts during this time, your campaigns will continue to run as usual. We apologize for any inconvenience.

Posted by Austin Rachlin, Inside AdWords crew
]]> https://googledata.org/google-adwords/adwords-system-maintenance-on-april-18th/feed/ 0 New financial display ad templates for targeting Google Finance (and anywhere else) https://googledata.org/google-adwords/new-financial-display-ad-templates-for-targeting-google-finance-and-anywhere-else/?utm_source=rss&utm_medium=rss&utm_campaign=new-financial-display-ad-templates-for-targeting-google-finance-and-anywhere-else https://googledata.org/google-adwords/new-financial-display-ad-templates-for-targeting-google-finance-and-anywhere-else/#comments Mon, 13 Apr 2009 20:02:00 +0000 Google Finance is now accepting image-based ads for the first time, and we're launching several new financial display ad templates that you can use specifically for Google Finance or any other placement on the Google Content Network. Of course, you can use any of our more than 80 templates on Google Finance, but we've also created several new financial services templates with pre-designed elements for your specific needs. As with many of our display ad templates, you can customize any of the text and colors, and specific templates also allow you to upload your own images. Here are screenshots of a couple of the new templates that you can use - they're available in multiple sizes:
Google Finance is a great opportunity to reach a relevant audience while they engage with financial content. You can use the AdWords placement targeting tool to target Google Finance like any other site on the content network, with the exception of third party ads. If you want more information about the ads on Google Finance, visit the Help Center. Additionally, you can read more about our new advertising initiatives in the latest post on our company blog.

To access the display ad builder, choose the "Display Ad Builder" ad format option from any group. The new templates will be available in the "Financial Services" section. For more information, watch our video tutorials.

If you use Twitter, you can also now follow @GoogleAdBuilder to get display ad builder updates and to ask us questions.

Posted by Austin Rachlin, Inside AdWords crew
]]> https://googledata.org/google-adwords/new-financial-display-ad-templates-for-targeting-google-finance-and-anywhere-else/feed/ 0 A display ad builder contest reminder https://googledata.org/google-adwords/a-display-ad-builder-contest-reminder/?utm_source=rss&utm_medium=rss&utm_campaign=a-display-ad-builder-contest-reminder https://googledata.org/google-adwords/a-display-ad-builder-contest-reminder/#comments Tue, 17 Mar 2009 16:54:00 +0000
Happy St. Patrick's Day. We recently announced a contest for the AdWords display ad builder. We've received some great entries, and with the deadline of March 24th coming up soon, we wanted to remind you to enter. Just fill out the form with your basic account and contact information, and we'll evaluate entries and choose winners based on creativity and innovative uses of the tool. For example, let us know if you've used the tool to create a great St. Patty's Day ad using our holiday template, or if you've used it to provide coupons to your customers to get them to visit your site. The top five entries win up to $1000 in AdWords credits, so get your entry in soon. This contest is only open to anyone in the U.S. with an AdWords account.

Posted by Austin Rachlin, Inside AdWords crew
]]> https://googledata.org/google-adwords/a-display-ad-builder-contest-reminder/feed/ 0 Introduction to the ad auction https://googledata.org/google-adwords/introduction-to-the-ad-auction/?utm_source=rss&utm_medium=rss&utm_campaign=introduction-to-the-ad-auction https://googledata.org/google-adwords/introduction-to-the-ad-auction/#comments Thu, 12 Mar 2009 08:40:00 +0000
When we go to conferences or read posts in forums, we find that advertisers sometimes know more about advanced features than about the basics of how AdWords works. So, we've decided to take some time to get back to basics and talk about how the AdWords auction actually works. To help you, we've brought along our Chief Economist, Hal Varian, to walk you through the auction and explain how your maximum cost-per-click (CPC) bid and Quality Score determine how much you actually pay for an ad click on Google's search results pages.

When people think of an auction, they often think of a prize being sold for the highest bid. But the AdWords auction works a little differently, where the winner only pays the minimum amount necessary to maintain their position on the page. That means you'll only pay the minimum necessary to beat the person below you. In fact, our quality-based pricing system ensures that you'll often pay less than your maximum bid.

How exactly does this work? We'll leave that to Hal to explain.


If you have trouble viewing this video, you can watch it here.

Posted by Austin Rachlin, Inside AdWords crew
]]> https://googledata.org/google-adwords/introduction-to-the-ad-auction/feed/ 0 Spring Into Action: Upcoming retail webinar https://googledata.org/google-adwords/spring-into-action-upcoming-retail-webinar/?utm_source=rss&utm_medium=rss&utm_campaign=spring-into-action-upcoming-retail-webinar https://googledata.org/google-adwords/spring-into-action-upcoming-retail-webinar/#comments Mon, 09 Mar 2009 15:36:00 +0000
It's hard to believe that the spring gift-giving season is already upon us. With Mother's Day, Father's Day, and Graduation season quickly approaching, it's time to plan ahead and adapt your business strategy for upcoming opportunities and challenges. Join the Google Retail Marketing team for our webinar:

Spring Into Action: Online Marketing for Mother's Day, Father's Day, and Graduation
Tuesday, March 17th at 1pm EST, 10am PST - Register to attend

In this webinar, we'll discuss strategies retailers can take to get the most out of the spring gift-giving season. Topics include:
  • Key retail trends around the spring gift giving season
  • Marketing tactics and trends to adapt to changing consumer behavior in 2009
  • Building and optimizing effective Mother's Day, Father's Day, and Graduation campaigns
This webinar will run approximately 30 minutes, followed by a 15-minute Q&A session. We hope you can join.

Posted by Austin Rachlin, Inside AdWords crew
]]> https://googledata.org/google-adwords/spring-into-action-upcoming-retail-webinar/feed/ 0 New how-to videos for the AdWords display ad builder https://googledata.org/google-adwords/new-how-to-videos-for-the-adwords-display-ad-builder/?utm_source=rss&utm_medium=rss&utm_campaign=new-how-to-videos-for-the-adwords-display-ad-builder https://googledata.org/google-adwords/new-how-to-videos-for-the-adwords-display-ad-builder/#comments Thu, 19 Feb 2009 16:28:00 +0000
We've created four new videos to help you complete the most important and useful tasks with the display ad builder. Combined with the two videos we already had, the new videos help us cover a broader range of topics. Our library now addresses all of hte following issues, arranged by the order in which they'll arise:


If you're looking to get started with the display ad builder for the first time, you may find the first video on this playlist to be particularly useful:



Check out the individual videos above or go here to bookmark the playlist of all these videos.

To get started now, log into your AdWords account.

Posted by Austin Rachlin, Inside AdWords crew
]]> https://googledata.org/google-adwords/new-how-to-videos-for-the-adwords-display-ad-builder/feed/ 0