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Google Data » Inside AdSense Team https://googledata.org Everything Google: News, Products, Services, Content, Culture Wed, 18 Mar 2015 21:09:38 +0000 en-US hourly 1 http://wordpress.org/?v=3.7.5 Updates to the currency feature in performance reports https://googledata.org/google-adsense/updates-to-the-currency-feature-in-performance-reports/?utm_source=rss&utm_medium=rss&utm_campaign=updates-to-the-currency-feature-in-performance-reports https://googledata.org/google-adsense/updates-to-the-currency-feature-in-performance-reports/#comments Tue, 03 Dec 2013 17:52:00 +0000 https://googledata.org/?guid=21e05a1d0fd98501bd8677f6f8c52beb

We’ve been hearing from many of our publishers around the world that you’d like to have the option to view your performance reports in currencies other than your payment currency. We’re happy to let you know that this is now possible with a new currency feature in your AdSense account.

This feature can be accessed directly in your account and will allow you to see your performance reports in a variety of currency options.

Please note that when viewing performance reports in a different currency from your payment currency, monetary values might not be completely accurate due to currency fluctuations. In addition, changing your reporting currency will not affect the currency in which you get paid.

To find out more details about this feature, check out this Help Center article.

We hope that with the launch of this feature, you'll be able to better understand your ad performance.

Posted by Miki Noda - AdSense Payments Specialist

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This feature can be accessed directly in your account and will allow you to see your performance reports in a variety of currency options.

To find out more details about this feature, check out this Help Center article.

We hope that with the launch of this feature, you'll be able to better understand your ad performance.

Posted by Miki Noda - AdSense Payments Specialist

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]]> https://googledata.org/google-adsense/updates-to-the-currency-feature-in-performance-reports/feed/ 0 Saying thanks to our AdSense Top Contributors https://googledata.org/google-adsense/saying-thanks-to-our-adsense-top-contributors/?utm_source=rss&utm_medium=rss&utm_campaign=saying-thanks-to-our-adsense-top-contributors https://googledata.org/google-adsense/saying-thanks-to-our-adsense-top-contributors/#comments Thu, 28 Nov 2013 15:34:00 +0000 https://googledata.org/?guid=c073cde9f2387d5fdf39dbac70678377

Last month, hundreds of Top Contributors (TCs) from around the world joined us at the Googleplex for the annual Top Contributors Summit, including some of our very own Top Contributors.

Every day, these 95 volunteers (84 AdSense Top Contributors and 11 Rising Stars) answer questions and help publishers find the resources they’re looking for by responding in the Help Forum. We want to say thank you to all of these individuals for their consistent help and dedication.

If you’re interested in becoming an AdSense Top Contributor, we encourage you to get involved in the AdSense Help Forum and learn more about the Top Contributor program on this website.

Posted by Ayaka Nishino - Inside AdSense Team

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Last month, hundreds of Top Contributors (TCs) from around the world joined us at the Googleplex for the annual Top Contributors Summit, including some of our very own Top Contributors.

If you’re interested in becoming an AdSense Top Contributor, we encourage you to get involved in the AdSense Help Forum and learn more about the Top Contributor program on this website.

Posted by Ayaka Nishino - Inside AdSense Team

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]]> https://googledata.org/google-adsense/saying-thanks-to-our-adsense-top-contributors/feed/ 0 Building an Audience: Making Social Media Work for You https://googledata.org/google-adsense/building-an-audience-making-social-media-work-for-you/?utm_source=rss&utm_medium=rss&utm_campaign=building-an-audience-making-social-media-work-for-you https://googledata.org/google-adsense/building-an-audience-making-social-media-work-for-you/#comments Wed, 27 Nov 2013 16:07:00 +0000 https://googledata.org/?guid=37fb0b227569b6fb43369ada7601c6ba

Looking for a way to grow online engagement with your users?

Social media is a great way for you to build an audience and increase traffic to your website, which can help you earn more revenue. Learn how other people just like you are using AdSense and Wildfire to do just that. If you haven’t yet perfected a way to utilize social media, you should tune in to our Hangout on Air on December 12th.

In this Learn with Google Hangout on Air, you’ll hear directly from successful AdSense publishers and a Wildfire social media expert to learn their perspective on best practices for attracting and growing an audience through social media. They’ll also share their tips on how to increase your revenue by monetizing with AdSense.

Join this event page to live stream the Hangout on Air on December 12th from 11:00-11:30am PDT.

Hope to see you there!

Posted by Felicia Rosado - AdSense Strategic Partnerships Team

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Looking for a way to grow online engagement with your users?

Join this event page to live stream the Hangout on Air on December 12th from 11:00-11:30am PDT.

Hope to see you there!

Posted by Felicia Rosado - AdSense Strategic Partnerships Team

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]]> https://googledata.org/google-adsense/building-an-audience-making-social-media-work-for-you/feed/ 0 Got an app? Increase revenue by building a website too https://googledata.org/google-adsense/got-an-app-increase-revenue-by-building-a-website-too/?utm_source=rss&utm_medium=rss&utm_campaign=got-an-app-increase-revenue-by-building-a-website-too https://googledata.org/google-adsense/got-an-app-increase-revenue-by-building-a-website-too/#comments Fri, 22 Nov 2013 18:34:00 +0000 https://googledata.org/?guid=0bee69a02734d95f000efe39ecd1aaf4

At some point most app developers will be faced with the question: ‘What’s the best way to monetize my app?’. There are many business models, but many don’t think about the additional opportunities to earn revenue from content they’ve already created. Izumi Artisan is a Japanese developer who’s been successful in earning money from his app, then using the content to create a website to earn additional income. We will explore his strategy in this post.

------------------------------------------------------------
[Goal]

Maximize revenue from the web
Improve user experience
Expand business overseas

[Approach]

Monetize both website and app
Create an environment where the users can help each other to finish the game

[Results]

40% of the total revenue came from the website
Improved profitability and usability with low overhead

------------------------------------------------------------

‘Old Offender was the very first app that we made’

At the time of building our first app, my brother and I didn’t have engineering skills. So I went to a local book store and bought "Java for the First Time", and taught myself how to make a mobile app. I chose to make escape games because the programming needed to build one was relatively simple. Also, there were not many other similar apps for smartphones in that category. So we worked together and published ‘Old Offender: Escape from Prison’ as our first gaming app.

‘Ads are better than a paid business model’

When considering the monetization method, we chose ads. At that time, paid apps were not that popular in Japan. Now, we’re using multiple ad networks using a mediation tool, and for foreign countries we’re only using AdMob.

‘We saw a 60% revenue increase by using Google AdSense’

After we launched the app we had feedback from users asking for hint-and-tips, so I immediately decided to take action. We chose to make a bulletin board website where users can interact with each other to find the answer to a challenge in the game. My brother designed the website and had it ready within a week. We also signed up for Google Adsense to post ads on the website. Signing up and implementing AdSense did not take more than 2 days and we were able to stat monetize our website with the least resource but high impact. Furthermore, we saw a 60% revenue increase by using Google AdSense and the web business is now 40% of the sales of the company.

Posted by Yuya Sumida - Account Manager
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Maximize revenue from the web
Improve user experience
Expand business overseas

[Approach]

Monetize both website and app
Create an environment where the users can help each other to finish the game

[Results]

40% of the total revenue came from the website
Improved profitability and usability with low overhead

------------------------------------------------------------

‘Old Offender was the very first app that we made’

As the first thing you see when you log into your AdSense account, your homepage is an important source of information on how your site is performing. We know it’s essential that this page gives you access to the most relevant and actionable information possible. With this in mind, we’ve been gathering and closely analyzing your feedback; today, we’re happy to share our newly-designed homepage and invite you to give it a try!

Some publishers have let us know that they want more insights from Google on ways to increase revenue, while others who log in to their accounts throughout the day want to be able to quickly access the right performance data. The new homepage has been designed to give you easier access to our recommendations and insights, not only to increase your monetization but also improve the user experience on your site. At the same time, it emphasizes the key information you need to know and any immediate actions to take.

Here are some of the main enhancements you can expect to see:

The new Insights stream on the right-hand side of the page provides personalized recommendations for your account, such as monetization opportunities and tips to enhance user experience, which can be put into action in just a few clicks.
Your key account stats for today are quick and easy to view and now provide comparison data such as earnings so far this month versus the same period last month.
The new Performance Today section gives you quick access to more detailed information like your countries and platforms reports, without requiring additional clicks.
Your Scorecard will continue to be prominent on your homepage, providing quick benchmarking information on how your site is performing relative to the sites of other AdSense publishers.

Try out the new homepage directly from your account. You’ll still be able to revert back to your old homepage layout if needed. We encourage you to share your feedback on these updates with us so we can continue to improve the homepage for you. Head over to our AdSense +page to let us know if you’ve enabled the new homepage, and stay tuned for additional account improvements we’re working to develop.

Posted by Matt Goodridge - AdSense Product Manager

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Here are some of the main enhancements you can expect to see:

The new Insights stream on the right-hand side of the page provides personalized recommendations for your account, such as monetization opportunities and tips to enhance user experience, which can be put into action in just a few clicks.
Your key account stats for today are quick and easy to view and now provide comparison data such as earnings so far this month versus the same period last month.
The new Performance Today section gives you quick access to more detailed information like your countries and platforms reports, without requiring additional clicks.
Your Scorecard will continue to be prominent on your homepage, providing quick benchmarking information on how your site is performing relative to the sites of other AdSense publishers.

Posted by Matt Goodridge - AdSense Product Manager

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]]> https://googledata.org/google-adsense/get-the-right-insights-quickly-with-the-new-adsense-homepage/feed/ 0 Make the most of the holiday season – tune in to our e-commerce Hangout On Air https://googledata.org/google-adsense/make-the-most-of-the-holiday-season-tune-in-to-our-e-commerce-hangout-on-air/?utm_source=rss&utm_medium=rss&utm_campaign=make-the-most-of-the-holiday-season-tune-in-to-our-e-commerce-hangout-on-air https://googledata.org/google-adsense/make-the-most-of-the-holiday-season-tune-in-to-our-e-commerce-hangout-on-air/#comments Tue, 19 Nov 2013 00:17:00 +0000 https://googledata.org/?guid=c6cb59c69e7834b159e1139d6193bed8 As one of the busiest times for e-commerce publishers approaches, make sure you’re ready to optimize for a holiday bump in traffic. There’s a couple of critical key factors to consider. First, is your site as user-friendly as it could be? Your site should provide a great experience for your users across their devices — this will help you maintain relationships with your returning visitors and engage new ones.

Another important area to look at is whether you have a complete monetization strategy in place. On average only 1-5% of traffic on an e-commerce site will convert to a sale, so it’s important to know what options are available to monetize the visits that don’t convert.

Tune in to our e-commerce Hangout On Air on Tuesday, November 26th, where we’ll talk through some of the steps you can take to ensure your site is well set up to capture the seasonal opportunity. We’ll also answer a few of your questions, which you can submit when you RSVP to watch the live stream. During this session, we’ll cover the following topics:

Principles of user experience for e-commerce publishers
The importance of a user-friendly mobile site
How to maximize your non-conversion revenue with advertising solutions

Click here to RSVP

Posted by Anntao Diaz - Inside AdSense Team
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]]> As one of the busiest times for e-commerce publishers approaches, make sure you’re ready to optimize for a holiday bump in traffic. There’s a couple of critical key factors to consider. First, is your site as user-friendly as it could be? Your site should provide a great experience for your users across their devices — this will help you maintain relationships with your returning visitors and engage new ones.

Another important area to look at is whether you have a complete monetization strategy in place. On average only 1-5% of traffic on an e-commerce site will convert to a sale, so it’s important to know what options are available to monetize the visits that don’t convert.

Tune in to our e-commerce Hangout On Air on Tuesday, November 26th, where we’ll talk through some of the steps you can take to ensure your site is well set up to capture the seasonal opportunity. We’ll also answer a few of your questions, which you can submit when you RSVP to watch the live stream. During this session, we’ll cover the following topics:

Principles of user experience for e-commerce publishers
The importance of a user-friendly mobile site
How to maximize your non-conversion revenue with advertising solutions

Click here to RSVP

Posted by Anntao Diaz - Inside AdSense Team
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]]> https://googledata.org/google-adsense/make-the-most-of-the-holiday-season-tune-in-to-our-e-commerce-hangout-on-air/feed/ 0 Monetizing your mobile site https://googledata.org/google-adsense/how-to-monetize-your-mobile-site/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-monetize-your-mobile-site https://googledata.org/google-adsense/how-to-monetize-your-mobile-site/#comments Mon, 11 Nov 2013 17:40:00 +0000 https://googledata.org/?guid=79b2015666d705e4d9c53a3badf9a530

As a part of the multi-device series, we previously looked at the importance of going multi-device as well as three different structures for building multi-screen websites. Regardless of which approach you choose there’s a monetization solution to help you optimize revenues through your digital content.

Google AdSense is the main Google product for monetizing mobile sites, while AdMob is the Google product for monetizing mobile apps. Today we will focus on using AdSense for content, (AFC) and Custom Search Ads, (CSA) to fit your mobile solution. Both AFC mobile and CSA mobile can be implemented inside your existing AdSense account. Mobile websites that supports older, feature phones still using WAP will need to use the older solution, AdSense for mobile. However, it’s more likely that your site has been designed for iPhone, Android, or another high-end device, in which case you simply use standard AFC ad units that fit your mobile site.

The AFC ad code you use with your desktop site is the same code used for your mobile site, the only difference is that you’ll want to choose ad sizes optimized for mobile. As you can see here, the ad-size we've selected is ‘320 x 50’ Mobile banner:

What’s even easier is that most of the same optimization tips used for desktop, also apply with mobile. We’ve found that the 320x50 and 300x250 tend to monetize best on mobile. Here we’ve listed some initial optimization tips to get you started:

Try different ad sizes (320x50, 300x250, 200x200, 250x250) and note that you can now also create ad units to fit your responsive site.
Try different ad positioning
Change the look and feel of the ad (color, font, borders)
Implement up to three ad units

If your site contains a proprietary search functionality, you’ll be able to monetize with CSA mobile. However, if you use the Google search bar then this won’t be the solution for you. Some verticals that tend to be good candidates for CSA are job search, classifieds, travel, real estate, and e-commerce sites. Along with the monetization benefits, CSA ads are highly customizable so it’s very easy to modify the look and feel of these ads, to align them to your mobile site.

Next week we’ll look more at AdMob, our mobile solution for apps. In the meantime, don’t forget to keep an eye on our Google+ page to find out what’s going on as well as staying up to date with product enhancements in our Help Center. If you missed the first posts in the multi-device series, you can find them here: 1. Get your multi-device strategy off the ground, 2. What’s the best mobile solution for you?.

Posted by Federico Gomez Kodela - Mobile Specialist
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Try different ad sizes (320x50, 300x250, 200x200, 250x250) and note that you can now also create ad units to fit your responsive site.
Try different ad positioning
Change the look and feel of the ad (color, font, borders)
Implement up to three ad units

Posted by Federico Gomez Kodela - Mobile Specialist
Was this blog post useful? Share your feedback with us.

]]> https://googledata.org/google-adsense/how-to-monetize-your-mobile-site/feed/ 0 A/B experiments for ad unit settings – the easy way https://googledata.org/google-adsense/ab-experiments-for-ad-unit-settings-the-easy-way/?utm_source=rss&utm_medium=rss&utm_campaign=ab-experiments-for-ad-unit-settings-the-easy-way https://googledata.org/google-adsense/ab-experiments-for-ad-unit-settings-the-easy-way/#comments Wed, 06 Nov 2013 16:34:00 +0000 https://googledata.org/?guid=716ea4ee9c837a011b318f2e7a611d46 If you’re a regular blog reader, you know that we regularly emphasize the importance of testing changes to your ads to ensure they’re performing as well as they could be. The most effective way to do so is by running an A/B experiment to compare how one setting performs against a slight variation of that setting. To make it even easier for you to run A/B experiments, today we’re releasing a new AdSense experiments feature for your ad unit settings.

This new feature is available directly from your AdSense account and lets you quickly create, run and analyze A/B experiments for specific ad units -- all without needing to make any changes to your ad or page code. It works by comparing your original ad unit settings to a variation you choose, and ultimately tells you which one performs better. Here are just a few examples of the types of tests you can run:

Compare the performance of text-only ads to ads that have both text and display enabled
Determine how ads with a visible border perform compared to those that are ‘borderless’ (where the color of the border matches the background of the page)
Analyze the effect of changing the color of ad text on ad performance

Approximately 24 hours after you set up an experiment in your account, you’ll see a confidence score for the two ad units settings. This score indicates how likely the original or the variation is to be the better performing setting in the long term. Confidence scores may change as the experiment progresses, and we recommend waiting until one of the scores reaches at least 95% before choosing that setting as the winner. Once you chose the winning setting, the experiment ends and the setting is automatically applied to the specific ad unit. Please note that while an experiment is running, our system will automatically optimize the traffic split between the two ad unit settings. The better one setting performs, the more traffic it will receive, helping you maximize your revenue potential even during the experiment.

Give A/B experiments a try using this new feature to ensure you’re getting the most out of your ad units. To learn more about AdSense experiments, visit our Help Center. We look forward to hearing what you think - feel free to share your thoughts and feedback on our AdSense +page.

Posted by Nick Radicevic - AdSense Product Manager

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]]> If you’re a regular blog reader, you know that we regularly emphasize the importance of testing changes to your ads to ensure they’re performing as well as they could be. The most effective way to do so is by running an A/B experiment to compare how one setting performs against a slight variation of that setting. To make it even easier for you to run A/B experiments, today we’re releasing a new AdSense experiments feature for your ad unit settings.

This new feature is available directly from your AdSense account and lets you quickly create, run and analyze A/B experiments for specific ad units -- all without needing to make any changes to your ad or page code. It works by comparing your original ad unit settings to a variation you choose, and ultimately tells you which one performs better. Here are just a few examples of the types of tests you can run:

Compare the performance of text-only ads to ads that have both text and display enabled
Determine how ads with a visible border perform compared to those that are ‘borderless’ (where the color of the border matches the background of the page)
Analyze the effect of changing the color of ad text on ad performance

Posted by Nick Radicevic - AdSense Product Manager

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]]> https://googledata.org/google-adsense/ab-experiments-for-ad-unit-settings-the-easy-way/feed/ 0 What’s the best mobile solution for you? https://googledata.org/google-adsense/whats-the-best-mobile-solution-for-you/?utm_source=rss&utm_medium=rss&utm_campaign=whats-the-best-mobile-solution-for-you https://googledata.org/google-adsense/whats-the-best-mobile-solution-for-you/#comments Thu, 31 Oct 2013 18:15:00 +0000 https://googledata.org/?guid=f0ef2006eb0f9bdf2a295d8cc8aee1fb

Last week we looked at how to analyze your traffic to get an understanding of which platforms your audience is using to reach you. By comparing the content that your users are accessing via desktop, mobile, and tablet, you'll gain insights into which implementation will best suit your business. In today’s post, we’ll look at the three most common ways of doing this. We’ll explore building a responsively designed site, dynamic serving solutions, and lastly, a separate mobile site.

Responsive Web Design (RWD):

A responsively built site automatically rearranges and resizes content to fit the screen of any device used to access the site. This allows you to optimize the user experience across different devices - without needing to create redirects or make unique pages that cater to each platform. For the user, this means a smooth user journey, and for a content manager, it means content only needs to be updated once. From a developer viewpoint, RWD may require rebuilding your site framework with flexible templates, grids, style sheets and JavaScript but with very rewarding results. Take a look at this case study to see how TowerGate Insurance adapted RWD to increase mobile and tablet users by over 200%.

Dynamic Serving of Content:

Another solution is to dynamically serve content. Similar to RWD, with this approach the web server detects the type of device the visitor is using and presents a custom page on the same URL. This allows for a fully customised device experience, but also means that your content will need to be maintained separately for each platform. To ensure your users have a smooth navigational experience, prioritize building dynamic content for the most popular pages that users are accessing through mobile, and similarly apply the same for tablet.

Separate Mobile Site:

The final implementation you might want to consider is creating a separate mobile site, where smartphone users will be directed to a mobile-optimized version of your site. This implementation allows you fully customise your content for a mobile audience, since it’s often an independently hosted solution. Similar to creating dynamic serving content, this means you need to make separate updates for content or styling pieces to ensure a smooth user experience. Take a look at how Adidas reached a winning formula with their dedicated mobile solution.

To read more about what we’ve discussed today or to find a list of recommended vendors that can help you to develop your mobile solution, check out this article by the Google Think Insights team. Also, join us next week when we’re going to take a look at how you can best use AdSense to monetize your mobile sites.

Posted by Federico Gomez Kodela - Mobile Specialist
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Responsive Web Design (RWD):

Dynamic Serving of Content:

Separate Mobile Site:

Posted by Federico Gomez Kodela - Mobile Specialist
Was this blog post useful? Share your feedback with us.]]> https://googledata.org/google-adsense/whats-the-best-mobile-solution-for-you/feed/ 0 Introducing the Google AdSense Certified Partner Program https://googledata.org/google-adsense/introducing-the-google-adsense-certified-partner-program/?utm_source=rss&utm_medium=rss&utm_campaign=introducing-the-google-adsense-certified-partner-program https://googledata.org/google-adsense/introducing-the-google-adsense-certified-partner-program/#comments Tue, 29 Oct 2013 16:10:00 +0000 https://googledata.org/?guid=0b3446c585e5671d2130497b72ae3d53

Since 2003, AdSense has helped publishers from around the world earn from their content and grow their businesses. Over time, we’ve also seen growth in the number of consultants and service providers who have built their own businesses around helping publishers succeed with AdSense. With this in mind, we’ve created the Google AdSense Certified Partner Program to work more closely with these service providers and recognize the expertise they’ve developed.

If you use AdWords or Analytics, you may be familiar with the similar Certified Partner programs we offer for those products -- qualified companies can become certified to help you manage your account, should you require additional support for your business. Just like in these other programs, AdSense Certified Partners are carefully vetted by Google, and meet rigorous qualification standards. AdSense Certified Partners can assist with dedicated services ranging from setting up AdSense ad code on your pages to running ongoing optimization tests for you.

For service providers interested in this new program, we’ve put together comprehensive training and testing resources that cover all aspects of AdSense. Once a company has passed our qualification exam and met additional criteria to become a Certified Partner, they’ll be added to our official program website and receive a program logo for their own site. Certified Partners will also have access to marketing resources and tools to help them manage client accounts, and will join a group of accredited companies. We currently have 13 active Certified Partners, and will be adding more to the list throughout the year.

If you’re a prospective Certified Partner or a publisher interested in the services offered by these Certified Partners, you can visit our program website or Help Center for more information. We look forward to working with this group of partners and continuing to expand the range of options available to publishers in the AdSense program.

Posted by Catherine Downes - AdSense Certified Partner Team

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]]> https://googledata.org/google-adsense/introducing-the-google-adsense-certified-partner-program/feed/ 0 Get your multi device strategy off the ground https://googledata.org/google-adsense/get-your-multi-device-strategy-off-the-ground/?utm_source=rss&utm_medium=rss&utm_campaign=get-your-multi-device-strategy-off-the-ground https://googledata.org/google-adsense/get-your-multi-device-strategy-off-the-ground/#comments Wed, 23 Oct 2013 20:04:00 +0000 https://googledata.org/?guid=8bc3ce1b61aea2a91260497d6670aa03

As tech-savvy consumers, we’ve all contributed to the growth in online traffic coming from mobile and tablet platforms, and as publishers you've likely heard the importance of adapting a multi-device approach to cater for this growing trend. But exactly how important is it? How do you develop a multi-device strategy? And how does all of this equate to increased revenues for you?

Over the coming weeks, we’ll run a series of posts that aim to answer exactly that. We’ll explore building mobile solution options to suit you, and also explain how you can use AdSense to monetize your mobile sites or AdMob.

Where are your users coming from?
We're living in a multi-screen world where users expect to have access to information, people, and computing power from any screen. Here are just a few findings from a recent survey*:

81% of consumers use their smartphones while also watching TV
66% use their smartphone at the same time as their laptop
83% of mobile users said that they wouldn’t leave home without their smartphone
63% of users said that while they may not make their final purchase through a mobile, they would definitely use their phone to gather info and help them with their purchasing decision.

81% of consumers use their smartphones while also watching TV
66% use their smartphone at the same time as their laptop
83% of mobile users said that they wouldn’t leave home without their smartphone
63% of users said that while they may not make their final purchase through a mobile, they would definitely use their phone to gather info and help them with their purchasing decision.

To see how these shifts in consumer behavior are relevant to your site, check the Platforms report in your AdSense account. It’s a good idea to pull a comparison report and track the growth in your percentage of mobile and tablet users over the past quarter or year. Chances are, you’re going to see a shift away from desktop with more of your online content being reached via tablet and mobile. If your site isn’t designed to cater for this growing market then now is the time to start building your multi-device strategy. And we’re here to make you aware of some of the options open to you! Join us next week when we’ll be covering a range of mobile solutions to help you discover the right one for your business.

If you’d like to learn more about what we’ve discussed today, you can also check out a recording of our recent Hangout, “Mobile - The Time is Now”.

*Study completed by Google in collaboration with Sterling Brands and Ipsos, on a sample of 1,600 users, (2012).

Posted by Federico Gomez Kodela - Mobile Specialist
Was this blog post useful? Share your feedback with us.]]> https://googledata.org/google-adsense/get-your-multi-device-strategy-off-the-ground/feed/ 0 Learn how to evaluate the user experience on your site https://googledata.org/google-adsense/learn-how-to-evaluate-the-user-experience-on-your-site/?utm_source=rss&utm_medium=rss&utm_campaign=learn-how-to-evaluate-the-user-experience-on-your-site https://googledata.org/google-adsense/learn-how-to-evaluate-the-user-experience-on-your-site/#comments Mon, 21 Oct 2013 13:06:00 +0000 https://googledata.org/?guid=3ea620c1a673d60e00ed31b772f5a15c With only a few seconds to capture a user’s attention, we all know it’s important to have a great user experience on your site. One of our goals is to help you create a user experience that will keep users coming back to your site.

In the past, we shared our guiding principles for user experience and asked some of our most successful publishers to share their thoughts. However, many of you told us you’d like to see more examples of how to actually apply the principles to your site. We’ve heard your feedback and, on November 1st, we’ll show you how in a Learn with Google Hangout on Air that takes you behind the scenes of a user experience consultation.

During the Hangout on Air, we’ll evaluate a pre-selected AdSense publisher’s website and teach you how to take a step back, apply a critical eye, and evaluate whether or not the user experience on your own site complements your site goals. We’ll identify specific changes the publisher can make to improve the user experience, walk through our recommendations, and answer a few of your user experience questions, which you can submit when you RSVP to watch the live stream.

RSVP to let us know if you’ll be watching the Hangout on Air and we’ll see you on November 1st!

Click here to RSVP

Posted by Laurie Shiau - Inside AdSense Team
Was this blog post useful? Share your feedback with us.]]> With only a few seconds to capture a user’s attention, we all know it’s important to have a great user experience on your site. One of our goals is to help you create a user experience that will keep users coming back to your site.

In the past, we shared our guiding principles for user experience and asked some of our most successful publishers to share their thoughts. However, many of you told us you’d like to see more examples of how to actually apply the principles to your site. We’ve heard your feedback and, on November 1st, we’ll show you how in a Learn with Google Hangout on Air that takes you behind the scenes of a user experience consultation.

During the Hangout on Air, we’ll evaluate a pre-selected AdSense publisher’s website and teach you how to take a step back, apply a critical eye, and evaluate whether or not the user experience on your own site complements your site goals. We’ll identify specific changes the publisher can make to improve the user experience, walk through our recommendations, and answer a few of your user experience questions, which you can submit when you RSVP to watch the live stream.

RSVP to let us know if you’ll be watching the Hangout on Air and we’ll see you on November 1st!

Click here to RSVP

Posted by Laurie Shiau - Inside AdSense Team
Was this blog post useful? Share your feedback with us.]]> https://googledata.org/google-adsense/learn-how-to-evaluate-the-user-experience-on-your-site/feed/ 0 Share your feedback on AdSense and other Google publisher solutions https://googledata.org/google-adsense/share-your-feedback-on-adsense-and-other-google-publisher-solutions/?utm_source=rss&utm_medium=rss&utm_campaign=share-your-feedback-on-adsense-and-other-google-publisher-solutions https://googledata.org/google-adsense/share-your-feedback-on-adsense-and-other-google-publisher-solutions/#comments Mon, 07 Oct 2013 18:00:00 +0000 https://googledata.org/?guid=8165aa0e1b8a5749b4a9036e77dfcf4a As the publisher landscape evolves, we’re constantly looking at how we can develop our products and solutions to help you grow your online business. Your feedback plays a key role in shaping our publisher offerings, and so we hope to hear from you in our upcoming semi-annual publisher survey.

Launching the week of October 15th, the goal of our survey is to collect as much of your feedback as possible. It covers a range of topics across all of our publisher products, ranging from new feature requests to help resources and much more. Since our last survey, we’ve addressed your feedback with new features like in-account policy notifications, responsive ad units, a mobile app for AdSense, and new functionality in the Publisher Toolbar.

We’ll be sending the survey out by email shortly to a sample of publishers. If you’d like to participate, there’s a couple of steps you should take as soon as possible:

Ensure your contact information is up to date.
Ensure your email preferences are updated so that you’re opted in to receiving ‘occasional survey’ messages.

Whether you’ve filled out every previous survey or you’re providing your feedback for the first time, we’re really grateful for you taking the time to tell us how we’re doing and look forward to hearing your thoughts and ideas!

Posted by Sahar Golestani, on behalf of the AdSense Publisher Happiness Team
Was this blog post useful? Share your feedback with us.]]> As the publisher landscape evolves, we’re constantly looking at how we can develop our products and solutions to help you grow your online business. Your feedback plays a key role in shaping our publisher offerings, and so we hope to hear from you in our upcoming semi-annual publisher survey.

Launching the week of October 15th, the goal of our survey is to collect as much of your feedback as possible. It covers a range of topics across all of our publisher products, ranging from new feature requests to help resources and much more. Since our last survey, we’ve addressed your feedback with new features like in-account policy notifications, responsive ad units, a mobile app for AdSense, and new functionality in the Publisher Toolbar.

We’ll be sending the survey out by email shortly to a sample of publishers. If you’d like to participate, there’s a couple of steps you should take as soon as possible:

Ensure your contact information is up to date.
Ensure your email preferences are updated so that you’re opted in to receiving ‘occasional survey’ messages.

Whether you’ve filled out every previous survey or you’re providing your feedback for the first time, we’re really grateful for you taking the time to tell us how we’re doing and look forward to hearing your thoughts and ideas!

Posted by Sahar Golestani, on behalf of the AdSense Publisher Happiness Team
Was this blog post useful? Share your feedback with us.]]> https://googledata.org/google-adsense/share-your-feedback-on-adsense-and-other-google-publisher-solutions/feed/ 0 Redesigned Text Ads on the Google Display Network https://googledata.org/google-adsense/redesigned-text-ads-on-the-google-display-network/?utm_source=rss&utm_medium=rss&utm_campaign=redesigned-text-ads-on-the-google-display-network https://googledata.org/google-adsense/redesigned-text-ads-on-the-google-display-network/#comments Thu, 19 Sep 2013 15:15:00 +0000 https://googledata.org/?guid=de1d9fff9bc49e3707f689cffee7053d

Web design is evolving at a rapid pace. With that in mind, today we’re beginning to give our text ads a modern look designed to enhance their performance and the overall user experience.

Our new design puts a strong emphasis on readability. We've introduced larger and clearer titles, more generous white space, and a flat circular button design, which complements the colors of other elements in the ad.

We’ve also updated how we show multiple ads within a single ad unit. Our design, illustrated below, only expands a full view of other ads when a user interacts with an ad unit either by a mouse hover or touch.

Keep an eye out for the redesign and don’t forget to try our recently launched new fonts. Let us know what you think of this new look over on our AdSense + page.

Posted by Adnan Virk - Ad Formats Designer
Was this blog post useful? Share your feedback with us.]]> https://googledata.org/google-adsense/redesigned-text-ads-on-the-google-display-network/feed/ 0 Use AdSense on your HTTPS sites https://googledata.org/google-adsense/use-adsense-on-your-https-sites/?utm_source=rss&utm_medium=rss&utm_campaign=use-adsense-on-your-https-sites https://googledata.org/google-adsense/use-adsense-on-your-https-sites/#comments Mon, 16 Sep 2013 17:00:00 +0000 https://googledata.org/?guid=0ec63c38d28ca475645df235f0daea40 Today, we're happy to announce that AdSense publishers can begin monetizing their HTTPS pages. Many websites, like e-commerce sites and social networking sites, use the HTTPS protocol to protect their users' sensitive data. If you have a HTTPS website you’ll be pleased with how easy it is to monetize using AdSense.

To use AdSense on your HTTPS-enabled sites, simply create an ad unit in AdSense and then paste the ad code into the HTML source code of your page where you'd like the ad to appear. The old version of the AdSense ad code will not work with your HTTPS-enabled sites but you can get and copy the ad code for an existing ad unit.

HTTPS-enabled sites require that all content on the page, including the ads, be SSL-compliant. As a result, our systems will remove all non-SSL compliant ads from competing in the auction on these pages. This means that if you convert your HTTP site to HTTPS, ads on your HTTPS pages might earn less than those on your HTTP pages.

Please visit our Help Center for more details on this feature. If you have a HTTPS-enabled website we’d love to hear your thoughts.

Posted by Sandor Sas - AdSense Software Engineer
Was this blog post useful? Share your feedback with us.]]> Today, we're happy to announce that AdSense publishers can begin monetizing their HTTPS pages. Many websites, like e-commerce sites and social networking sites, use the HTTPS protocol to protect their users' sensitive data. If you have a HTTPS website you’ll be pleased with how easy it is to monetize using AdSense.

To use AdSense on your HTTPS-enabled sites, simply create an ad unit in AdSense and then paste the ad code into the HTML source code of your page where you'd like the ad to appear. The old version of the AdSense ad code will not work with your HTTPS-enabled sites but you can get and copy the ad code for an existing ad unit.

HTTPS-enabled sites require that all content on the page, including the ads, be SSL-compliant. As a result, our systems will remove all non-SSL compliant ads from competing in the auction on these pages. This means that if you convert your HTTP site to HTTPS, ads on your HTTPS pages might earn less than those on your HTTP pages.

Please visit our Help Center for more details on this feature. If you have a HTTPS-enabled website we’d love to hear your thoughts.

Posted by Sandor Sas - AdSense Software Engineer
Was this blog post useful? Share your feedback with us.]]> https://googledata.org/google-adsense/use-adsense-on-your-https-sites/feed/ 0 Policy Refresher: content and copyright https://googledata.org/google-adsense/policy-refresher-content-and-copyright/?utm_source=rss&utm_medium=rss&utm_campaign=policy-refresher-content-and-copyright https://googledata.org/google-adsense/policy-refresher-content-and-copyright/#comments Tue, 10 Sep 2013 18:00:00 +0000 https://googledata.org/?guid=7a2f82d48859872b72d490368b68af54 For the next segment of our policy refresher series, we’re talking about a topic content creators really care about -- content and copyright.

A major benefit of the Internet is that it puts incredible information and entertainment at our fingertips. It’s important to remember, however, that if somebody else created it, you need their permission to show Google ads next to it. We’ve created a video to explore examples of content and copyright:

Still have questions? Submit your questions in this post via Google Moderator (please note: for privacy reasons, we won’t be able to respond to account-specific questions). We’ll be holding a Google Hangout on Air series covering this topic in more detail - check out the full schedule and don’t forget to register.

Posted by Pamela Malone - AdSense Policy Team
Was this blog post useful? Share your feedback with us.]]> https://googledata.org/google-adsense/policy-refresher-content-and-copyright/feed/ 0 Choose AdSense: Make Money from Your Content https://googledata.org/google-adsense/choose-adsense-make-money-from-your-content-2/?utm_source=rss&utm_medium=rss&utm_campaign=choose-adsense-make-money-from-your-content-2 https://googledata.org/google-adsense/choose-adsense-make-money-from-your-content-2/#comments Wed, 04 Sep 2013 16:00:00 +0000 https://googledata.org/?guid=eac0936c18acd34d73f7e1816a16ba8e Not using AdSense yet?

In the last ten years, AdSense has helped over 2 million partners grow their businesses. Be sure to tune in on Wednesday September 11, at 11:00AM, when we’ll be hosting a special 10th Anniversary Hangout on Air for prospective publishers. If you haven’t yet signed up for Google AdSense or would like to learn more, you should join us. We’ll demonstrate how AdSense helps you earn money from your website, allowing you focus on creating great content. Learn how AdSense:

Earns you extra revenue
Shows your users relevant and useful ads
Lets you control which ads show up on your site
Helps you understand what’s working and what’s not with robust reporting tools

Several publishers will also be joining us to share their AdSense experiences. Hear why they chose AdSense and how it’s helped them grow.

Join this event page to live stream the Hangout on Air on September 11 from 11:00am - 12:00pm PDT.

Posted by Bola Akinsanya - AdSense Strategic Partnerships Team
Was this blog post useful? Share your feedback with us.]]> Not using AdSense yet?

In the last ten years, AdSense has helped over 2 million partners grow their businesses. Be sure to tune in on Wednesday September 11, at 11:00AM, when we’ll be hosting a special 10th Anniversary Hangout on Air for prospective publishers. If you haven’t yet signed up for Google AdSense or would like to learn more, you should join us. We’ll demonstrate how AdSense helps you earn money from your website, allowing you focus on creating great content. Learn how AdSense:

Earns you extra revenue
Shows your users relevant and useful ads
Lets you control which ads show up on your site
Helps you understand what’s working and what’s not with robust reporting tools

Several publishers will also be joining us to share their AdSense experiences. Hear why they chose AdSense and how it’s helped them grow.

Join this event page to live stream the Hangout on Air on September 11 from 11:00am - 12:00pm PDT.

Posted by Bola Akinsanya - AdSense Strategic Partnerships Team
Was this blog post useful? Share your feedback with us.]]> https://googledata.org/google-adsense/choose-adsense-make-money-from-your-content-2/feed/ 0 Join our policy refreshers https://googledata.org/google-adsense/join-our-policy-refreshers-2/?utm_source=rss&utm_medium=rss&utm_campaign=join-our-policy-refreshers-2 https://googledata.org/google-adsense/join-our-policy-refreshers-2/#comments Tue, 03 Sep 2013 16:00:00 +0000 https://googledata.org/?guid=63026750b12727917518747c9be7ca99 To help you better understand our program policies, we’re holding a number of policy refreshers online over the coming weeks. In these sessions, we’ll take a closer look at some of the policies we’re asked most about and share some tips on how to stay compliant.

Over the coming weeks, we’ll review how you can keep your content compliant with an emphasis on:

User generated content
Copyrighted content

User generated content
Copyrighted content

Check out our full listing of recently recorded sessions as well as the schedule for upcoming sessions - and don’t forget to register.

Posted by Pamela Malone - AdSense Policy Specialist
Was this blog post useful? Share your feedback with us.]]> https://googledata.org/google-adsense/join-our-policy-refreshers-2/feed/ 0 Exciting new fonts in AdSense https://googledata.org/google-adsense/exciting-new-fonts-in-adsense/?utm_source=rss&utm_medium=rss&utm_campaign=exciting-new-fonts-in-adsense https://googledata.org/google-adsense/exciting-new-fonts-in-adsense/#comments Thu, 29 Aug 2013 17:09:00 +0000 https://googledata.org/?guid=3601d9ed92154f8b16336b9bf645e49a An important element of a user’s experience on your site is how they rate its overall appearance. You’ve been asking for more customization options in our ad units so that they complement the design of your site. Today, we’re pleased to let you know that we’ve added five new font options for you to choose from when customizing your ad units.

We looked at a combination of your requests for specific fonts together with popularity and recent adoption levels on the web when deciding on which new fonts to add. Here’s the full list:

Open Sans

Open Sans Light

Roboto Light

Ubuntu Light

Lora

Open Sans

Open Sans Light

Roboto Light

Ubuntu Light

Lora

You can customize your fonts directly in your account in a few quick steps. We hope you enjoy experimenting with them and would love to hear your feedback on which fonts work best on your site.

Posted by Alan Oursland - AdSense Software Engineer
Was this blog post useful? Share your feedback with us.]]> https://googledata.org/google-adsense/exciting-new-fonts-in-adsense/feed/ 0 More control over advanced ad format features https://googledata.org/google-adsense/more-control-over-advanced-ad-format-features/?utm_source=rss&utm_medium=rss&utm_campaign=more-control-over-advanced-ad-format-features https://googledata.org/google-adsense/more-control-over-advanced-ad-format-features/#comments Thu, 22 Aug 2013 15:04:00 +0000 https://googledata.org/?guid=d86f17753c9a851f380f7bfce55970db We’re always looking for innovative ways to improve our ad formats, to help you earn more revenue from your content. We’ve been steadily rolling out new features to maximize the performance of your ad units, including a clickable arrow icon on our text ads, serving similar-sized display ads and most recently, the introduction of favicons to our text ads.

These enhancements are designed to improve the performance of your ads, but we know that sometimes you may prefer not to include them. Based on your requests for more control over the ways ads are served on your site, we’re happy to let you know that you can opt out of the following advanced ad format features:

Similar-sized display ads: Showing smaller but higher performing display ads in larger ad units.
Enhanced text ads: Displaying text ads with performance-enhancing features such as product images, favicons, or clickable arrow icons, etc.
Expandable ads: Displaying rich media ads that can expand beyond the original size of the ad unit, following a user-initiated action.
Enhanced display ads: Showing display ads with performance-enhancing features such as mouseover highlights, etc.
Animated display ads: Showing non-static display (e.g., image) ads, such as ad creatives created using Adobe Flash or animated GIF formats.

Before opting out of any of these enhancements, remember that they have been created to improve the performance of your ad units and disabling them may have a negative impact on your revenue. It’s also important to note that all opt outs apply on an account level and not just on individual ad units.

You can opt out of any of these features in a few short steps. We hope that having more control over these features will be helpful when deciding on the look of your ads. Tell us what you think on our Google+ page.

Posted by Nick Radicevic - AdSense Product Manager

Was this blog post useful? Share your feedback with us.

]]> We’re always looking for innovative ways to improve our ad formats, to help you earn more revenue from your content. We’ve been steadily rolling out new features to maximize the performance of your ad units, including a clickable arrow icon on our text ads, serving similar-sized display ads and most recently, the introduction of favicons to our text ads.

These enhancements are designed to improve the performance of your ads, but we know that sometimes you may prefer not to include them. Based on your requests for more control over the ways ads are served on your site, we’re happy to let you know that you can opt out of the following advanced ad format features:

Similar-sized display ads: Showing smaller but higher performing display ads in larger ad units.
Enhanced text ads: Displaying text ads with performance-enhancing features such as product images, favicons, or clickable arrow icons, etc.
Expandable ads: Displaying rich media ads that can expand beyond the original size of the ad unit, following a user-initiated action.
Enhanced display ads: Showing display ads with performance-enhancing features such as mouseover highlights, etc.
Animated display ads: Showing non-static display (e.g., image) ads, such as ad creatives created using Adobe Flash or animated GIF formats.

Was this blog post useful? Share your feedback with us.

]]> https://googledata.org/google-adsense/more-control-over-advanced-ad-format-features/feed/ 0 Achievement Unlocked: monetizing online games with TrueView and AdSense https://googledata.org/google-adsense/achievement-unlocked-monetizing-online-games-with-trueview-and-adsense/?utm_source=rss&utm_medium=rss&utm_campaign=achievement-unlocked-monetizing-online-games-with-trueview-and-adsense https://googledata.org/google-adsense/achievement-unlocked-monetizing-online-games-with-trueview-and-adsense/#comments Tue, 20 Aug 2013 15:45:00 +0000 https://googledata.org/?guid=b979d98f9532ef7a55b9251e22b2a957 With every new plot planted and zombie zapped to bits, the online games industry is changing the way we interact with entertainment. Online games publishers work with us to grow their gaming empires across all screens, from distribution and downloads through to in-game advertising. We’ve also recognized a growing advertiser demand to reach highly engaged games audiences. So we were especially excited to announce at Europe’s Game Developer Conference: we’re launching the TrueView video ad format across our games monetization platforms.

TrueView creates a better ad experience for gamers, and higher monetization for publishers

We all know how important it is to create a gamer-friendly ad experience, which is why we’re bringing one of our most successful ad formats to games: the skippable video ad. TrueView Instream skippable video ads drive a lot of advertiser demand on YouTube, the Ad Exchange, and AdSense for video. Following on Susan Wojcicki’s beta announcement earlier this year, we’re now making TrueView video ads available to all games publishers on AdX, AdSense for games, and select mobile publishers on AdMob. During the beta, we found that in general TrueView video ads contributed to lower abandonment rates and greater monetization compared to normal instream video ads.

The rise of gamer-friendly ad formats like TrueView can drive even better monetization for games - which is great news for game publishers, but perhaps not for the zombies.

Posted by Rebecca Illowsky and Allen Huang - Product Managers, Games Monetization
Was this blog post useful? Share your feedback with us.]]> With every new plot planted and zombie zapped to bits, the online games industry is changing the way we interact with entertainment. Online games publishers work with us to grow their gaming empires across all screens, from distribution and downloads through to in-game advertising. We’ve also recognized a growing advertiser demand to reach highly engaged games audiences. So we were especially excited to announce at Europe’s Game Developer Conference: we’re launching the TrueView video ad format across our games monetization platforms.

TrueView creates a better ad experience for gamers, and higher monetization for publishers

We all know how important it is to create a gamer-friendly ad experience, which is why we’re bringing one of our most successful ad formats to games: the skippable video ad. TrueView Instream skippable video ads drive a lot of advertiser demand on YouTube, the Ad Exchange, and AdSense for video. Following on Susan Wojcicki’s beta announcement earlier this year, we’re now making TrueView video ads available to all games publishers on AdX, AdSense for games, and select mobile publishers on AdMob. During the beta, we found that in general TrueView video ads contributed to lower abandonment rates and greater monetization compared to normal instream video ads.

The rise of gamer-friendly ad formats like TrueView can drive even better monetization for games - which is great news for game publishers, but perhaps not for the zombies.

Posted by Rebecca Illowsky and Allen Huang - Product Managers, Games Monetization
Was this blog post useful? Share your feedback with us.]]> https://googledata.org/google-adsense/achievement-unlocked-monetizing-online-games-with-trueview-and-adsense/feed/ 0 Watch the final two weeks of the AdSense 10 Challenge live https://googledata.org/google-adsense/watch-the-final-two-weeks-of-the-adsense-10-challenge-live/?utm_source=rss&utm_medium=rss&utm_campaign=watch-the-final-two-weeks-of-the-adsense-10-challenge-live https://googledata.org/google-adsense/watch-the-final-two-weeks-of-the-adsense-10-challenge-live/#comments Fri, 16 Aug 2013 16:00:00 +0000 https://googledata.org/?guid=8cc4184d7f4cdc3da3cd785bdb4205eb

Back in June, we kicked off the AdSense 10 Challenge as a way to help publishers like you become AdSense experts and meet members of the AdSense community online.

Over the last eight weeks, we’ve covered topics ranging from optimization opportunities and Google Analytics to user experience and A/B testing. We’ve also discussed strategies and best practices with product managers, optimization specialists, and some of our most successful publishers each week.

As we wrap up the final two weeks of the Challenge, we’ll talk about mobile strategy and how to use Google+ to grow your site and engage your users. Be sure to tune in by watching the final two weeks of the AdSense 10 Challenge live from the Google+ event pages listed below:

Week

Event

Week 9 - Mobile: The Time Is Now

Topic of the Week presentation

Join this page at 11:00am PDT on August 20th to live stream the broadcast

Meet the AdSense Community

Join this page at 11:00am PDT on August 21st to live stream the broadcast

Week 10 - Grow and Engage with Google+

Topic of the Week presentation

Join this page at 11:00am PDT on August 27th to live stream the broadcast

Meet the AdSense Community

Join this page at 11:00am PDT on August 28th to live stream the broadcast

Week

Event

Week 9 - Mobile: The Time Is Now

Topic of the Week presentation

Join this page at 11:00am PDT on August 20th to live stream the broadcast

Meet the AdSense Community

Join this page at 11:00am PDT on August 21st to live stream the broadcast

Week 10 - Grow and Engage with Google+

Topic of the Week presentation

Join this page at 11:00am PDT on August 27th to live stream the broadcast

Meet the AdSense Community

Join this page at 11:00am PDT on August 28th to live stream the broadcast

If you can’t watch the broadcasts live, not to worry. Recordings of each broadcast will be available in our Help Center shortly after each live event.

See you at the end of the Challenge!

Posted by Laurie Shiau - Inside AdSense team
Was this blog post useful? Share your feedback with us.]]> https://googledata.org/google-adsense/watch-the-final-two-weeks-of-the-adsense-10-challenge-live/feed/ 0 Stay on top of AdSense program policies with new notifications in your account https://googledata.org/uncategorized/stay-on-top-of-adsense-program-policies-with-new-notifications-in-your-account/?utm_source=rss&utm_medium=rss&utm_campaign=stay-on-top-of-adsense-program-policies-with-new-notifications-in-your-account https://googledata.org/uncategorized/stay-on-top-of-adsense-program-policies-with-new-notifications-in-your-account/#comments Tue, 06 Aug 2013 16:35:00 +0000 https://googledata.org/?guid=cef07d864b67c3d50541605b43575fdc

Our AdSense program policies are defined to ensure we all preserve a healthy ecosystem for users, advertisers and other publishers, and compliance with these policies is an absolute must for every publisher. We’ve heard your requests for more accessible information on policy issues and we’re happy to tell you that we are launching an additional policy notifications feature directly in your AdSense account. This will help you to quickly understand and address any potential policy issues.

Going forward, if our system detects a policy violation, you’ll receive both an email and an account notification with a link to view more details. Under the Policy violations section on the home tab, you can quickly access important information including details on each violation, the issue ID and an example of the violation on your site. The page will also include details on the action you need to take to resolve the violation.

We’ll be gradually rolling out this new feature over the coming weeks to all publisher accounts. We hope that it helps you quickly identify and resolve any potential issues so you can focus on growing your business with AdSense. Please remember that as before, you'll need to ensure all of your sites comply with our policies. In addition to checking your account for any notifications, be sure to regularly review your sites for compliance with our policies.

Thanks for your continued feedback and suggestions on how we can continue improving AdSense for you. Please continue to share them on our AdSense +page and if you’d like more details on this new feature, visit our Help Center.

Posted by Matt Goodridge - AdSense Product Manager
Was this blog post useful? Share your feedback with us.]]> https://googledata.org/uncategorized/stay-on-top-of-adsense-program-policies-with-new-notifications-in-your-account/feed/ 0 The Mobile Buyer and Seller Relationship https://googledata.org/uncategorized/the-mobile-buyer-and-seller-relationship-3/?utm_source=rss&utm_medium=rss&utm_campaign=the-mobile-buyer-and-seller-relationship-3 https://googledata.org/uncategorized/the-mobile-buyer-and-seller-relationship-3/#comments Thu, 01 Aug 2013 16:30:00 +0000 https://googledata.org/?guid=fded28b97c5325efc5edcf686fcfd413 The mobile advertising industry continues to evolve at a rapid pace - as new technologies have created new ways for publishers to grow and engage with their audience, new ways for advertisers to reach their customers have also emerged. With new opportunities aplenty for both buyers and sellers, how have they engaged with each other to shape the mobile ads ecosystem?

Based on aggregate data from across our network, we took a look at the economics behind the mobile ads ecosystem in a study: The Mobile Buyer & Seller Relationship. The study looks at mobile advertising from both a buyer and seller perspective, focusing on the types of content that are driving the most mobile web and app traffic, where advertisers are focusing their budgets, and the intersection of the two.

Here are a few highlights from the research:

Mobile application inventory is highly concentrated: On mobile applications, ad impressions and spend are highly concentrated around games, which account for 46% of total ad spend.
Advertisers are embracing mobile applications: We're seeing all types of advertisers embrace advertising on mobile applications, with Media & Entertainment and Technology advertisers leading the way. These types of advertisers account for nearly half of all impressions and spend on mobile applications.
Advertiser spending on mobile web is closely tied to relevant content: Unlike mobile applications, on mobile web, advertisers are predominantly focusing their spend on ad inventory that closely relates to their products or services.
Spending on mobile web is evenly distributed amongst advertisers: The top ﬁve spending advertiser categories on mobile web accounted for 12-16% of total web impressions each.

Check out all of the findings by downloading the full report here.

Posted by Stephen Kliff - Product Marketing Manager
Was this blog post useful? Share your feedback with us.]]> The mobile advertising industry continues to evolve at a rapid pace - as new technologies have created new ways for publishers to grow and engage with their audience, new ways for advertisers to reach their customers have also emerged. With new opportunities aplenty for both buyers and sellers, how have they engaged with each other to shape the mobile ads ecosystem?

Based on aggregate data from across our network, we took a look at the economics behind the mobile ads ecosystem in a study: The Mobile Buyer & Seller Relationship. The study looks at mobile advertising from both a buyer and seller perspective, focusing on the types of content that are driving the most mobile web and app traffic, where advertisers are focusing their budgets, and the intersection of the two.

Here are a few highlights from the research:

Mobile application inventory is highly concentrated: On mobile applications, ad impressions and spend are highly concentrated around games, which account for 46% of total ad spend.
Advertisers are embracing mobile applications: We're seeing all types of advertisers embrace advertising on mobile applications, with Media & Entertainment and Technology advertisers leading the way. These types of advertisers account for nearly half of all impressions and spend on mobile applications.
Advertiser spending on mobile web is closely tied to relevant content: Unlike mobile applications, on mobile web, advertisers are predominantly focusing their spend on ad inventory that closely relates to their products or services.
Spending on mobile web is evenly distributed amongst advertisers: The top ﬁve spending advertiser categories on mobile web accounted for 12-16% of total web impressions each.

Check out all of the findings by downloading the full report here.

Posted by Stephen Kliff - Product Marketing Manager
Was this blog post useful? Share your feedback with us.]]> https://googledata.org/uncategorized/the-mobile-buyer-and-seller-relationship-3/feed/ 0 The responsive web + AdSense https://googledata.org/uncategorized/the-responsive-web-adsense/?utm_source=rss&utm_medium=rss&utm_campaign=the-responsive-web-adsense https://googledata.org/uncategorized/the-responsive-web-adsense/#comments Wed, 31 Jul 2013 16:15:00 +0000 https://googledata.org/?guid=ae726d85fb079e555a5f388a3afd30de We know one of the biggest challenges publishers currently face is designing websites that adapt to different screen sizes, resolutions and user experiences. You’ve been asking for responsive ad units to help you deliver the best possible user experience on your pages, and we’ve listened to your feedback. Today, we’re happy to share that responsive ad units are now available as a beta feature alongside our recently released asynchronous tag.

The new responsive ad units allow you to support a wide range of devices by working with your responsive design web pages. You can now dynamically specify the size of the ad that will be served, adapting it to fit the way your site renders a page on a particular device.

As this is still a beta feature, here are a few pointers to keep in mind:

Be sure to specify fixed pixel values when setting the width and height of the ad to be served.
Make sure that the specified width and height match one of our supported ad sizes. Please note that link unit sizes aren’t supported at the moment.
The new ad code is responsive on initial page load only. Subsequent changes to the ad size, such as a screen orientation change, will not cause a new ad to be displayed. We know that this is an important feature for many of you and we’re currently working to address this.
Always set a default ad size in case some media queries aren’t supported.

Step 1 - create a responsive ad unit

Step 2 - modify the sample CSS media queries in the new ad code

Be sure to specify fixed pixel values when setting the width and height of the ad to be served.
Make sure that the specified width and height match one of our supported ad sizes. Please note that link unit sizes aren’t supported at the moment.
The new ad code is responsive on initial page load only. Subsequent changes to the ad size, such as a screen orientation change, will not cause a new ad to be displayed. We know that this is an important feature for many of you and we’re currently working to address this.
Always set a default ad size in case some media queries aren’t supported.

Step 1 - create a responsive ad unit

Step 2 - modify the sample CSS media queries in the new ad code

More detailed examples and steps to get started can be found in our Help Center. If you’d like to know more about responsive design, have a look at our Google Developers resource.

Thanks for all of your feedback on responsive web design to date. Please do continue to share your suggestions so we can keep improving AdSense for you. Watch this space for more news and updates in the near future!

Posted by Nick Radicevic - AdSense Product Manager
Was this blog post useful? Share your feedback with us.]]> https://googledata.org/uncategorized/the-responsive-web-adsense/feed/ 0 Get the most up-to-date data on your account with local time zone reporting https://googledata.org/uncategorized/get-the-most-up-to-date-data-on-your-account-with-local-time-zone-reporting/?utm_source=rss&utm_medium=rss&utm_campaign=get-the-most-up-to-date-data-on-your-account-with-local-time-zone-reporting https://googledata.org/uncategorized/get-the-most-up-to-date-data-on-your-account-with-local-time-zone-reporting/#comments Thu, 25 Jul 2013 17:00:00 +0000 https://googledata.org/?guid=08a5997b7f84dee51230c1e8a4f34a2f We know that access to the most up-to-date data on your account is important in understanding how it’s performing on a daily basis. Up to now, we’ve reported your daily earnings based on Pacific Standard Time (PST). Over the next couple of weeks however, you’ll be able to view your daily earnings based on your local time zone, giving you the latest information.

You can set up your time zone reporting preferences from your account in a few quick steps. From the Account information section on your Account settings page, a field now exists for time zone information where you can select your preferred local time setting. When you update your time zone preferences, you can expect to see some anomalies in your local earnings data for that day. Depending on your local time zone, you’ll either see a reduction or a spike based on whether the change means you are gaining or losing hours - keep an eye out for a notification in your account on this. It’s important to note that this does not affect your payments data which will always remain in PST.

When you update your time zone preferences, your existing saved and scheduled reports will be migrated to your preferred time zone automatically while future reports will also be based on your indicated preference. Updating your time zone preference will only affect your earnings data going forward and does not apply retrospectively.

Learn more about time zone reporting in our Help Center and make sure you’re getting the most up-to-date earnings data on your account.

Posted by Matt Goodridge - AdSense Product Manager
Was this blog post useful? Share your feedback with us.]]> https://googledata.org/uncategorized/get-the-most-up-to-date-data-on-your-account-with-local-time-zone-reporting/feed/ 0 Boost your website performance using tips from our experts https://googledata.org/uncategorized/boost-your-website-performance-using-tips-from-our-experts/?utm_source=rss&utm_medium=rss&utm_campaign=boost-your-website-performance-using-tips-from-our-experts https://googledata.org/uncategorized/boost-your-website-performance-using-tips-from-our-experts/#comments Wed, 24 Jul 2013 16:15:00 +0000 https://googledata.org/?guid=24c3f75fa40f820cbb4caf2877d82f14 Google Analytics can be an incredibly valuable source of information for AdSense publishers, and today we’re announcing a new way for you to use those insights to improve your site’s performance. Google Analytics has created a data sharing setting to give you the option to let our optimization specialists proactively analyze your Analytics account data to find new ways for you to grow your business online. We’ll help you understand how people find your site, how they navigate through it, and how they become loyal users - and we’ll help you take advantage of Analytics features like Content Experiments to help you determine the most optimal layout for your site.

If you’ve linked your AdSense account with Analytics, opt in to the Account specialists data sharing setting under the Account Settings tab. Then we’ll be able to build targeted recommendations to help you improve the user experience on your site and monetize with AdSense more effectively.

Additionally, if you want to help make our other products work better for content publishers like yourself, you can opt in to the existing With other Google products setting under the same Account Settings tab. Sharing your Analytics data with other Google products can help us create new publisher solutions to achieve your website goals. For example, AdWords could recommend more effective keywords based on an understanding of how users behave on your site or AdSense could suggest more effective ad placements.

You can find full instructions for updating your Analytics settings in the Analytics Help Center.

Update your Analytics settings

Your website data will not be used for any purposes other than those that you specify in your settings, which you may change at any time. If you haven’t linked your AdSense account with Analytics, you can learn more about using Analytics with AdSense in our Help Center.

Finally, to receive more targeted optimization tips, make sure you’re opted into Performance Suggestions in your AdSense email preferences. We look forward to helping you grow your site!

Posted by Anitra Appa - AdSense Optimization Specialist
Was this blog post useful? Share your feedback with us.]]> Google Analytics can be an incredibly valuable source of information for AdSense publishers, and today we’re announcing a new way for you to use those insights to improve your site’s performance. Google Analytics has created a data sharing setting to give you the option to let our optimization specialists proactively analyze your Analytics account data to find new ways for you to grow your business online. We’ll help you understand how people find your site, how they navigate through it, and how they become loyal users - and we’ll help you take advantage of Analytics features like Content Experiments to help you determine the most optimal layout for your site.

If you’ve linked your AdSense account with Analytics, opt in to the Account specialists data sharing setting under the Account Settings tab. Then we’ll be able to build targeted recommendations to help you improve the user experience on your site and monetize with AdSense more effectively.

Additionally, if you want to help make our other products work better for content publishers like yourself, you can opt in to the existing With other Google products setting under the same Account Settings tab. Sharing your Analytics data with other Google products can help us create new publisher solutions to achieve your website goals. For example, AdWords could recommend more effective keywords based on an understanding of how users behave on your site or AdSense could suggest more effective ad placements.

You can find full instructions for updating your Analytics settings in the Analytics Help Center.

Update your Analytics settings

Your website data will not be used for any purposes other than those that you specify in your settings, which you may change at any time. If you haven’t linked your AdSense account with Analytics, you can learn more about using Analytics with AdSense in our Help Center.

Finally, to receive more targeted optimization tips, make sure you’re opted into Performance Suggestions in your AdSense email preferences. We look forward to helping you grow your site!

Posted by Anitra Appa - AdSense Optimization Specialist
Was this blog post useful? Share your feedback with us.]]> https://googledata.org/uncategorized/boost-your-website-performance-using-tips-from-our-experts/feed/ 0 Introducing favicons to our text ads https://googledata.org/uncategorized/introducing-favicons-to-our-text-ads/?utm_source=rss&utm_medium=rss&utm_campaign=introducing-favicons-to-our-text-ads https://googledata.org/uncategorized/introducing-favicons-to-our-text-ads/#comments Tue, 23 Jul 2013 16:00:00 +0000 https://googledata.org/?guid=2c02d2ee2e99f95a56e859019460462b We’re constantly thinking about how we can make our ad formats better for you, your users and the advertisers appearing on your pages. Today we’re happy to share the introduction of favicons to our text ads. A favicon is a small graphic that an advertiser can use to brand their website, such as their company logo.

We regularly experiment with small changes to the look of our text ads, measuring the potential impact on user experience and publisher earnings. Our experiments show that adding these favicons to the ads makes advertisers more recognizable to your users, which benefits both you and the advertisers whose ads appear on your sites.

We’d love to hear your thoughts -- feel free to share your feedback about this new look for text ads on our AdSense +page.

Posted by Mohamad Ayyash - AdSense Software Engineer
Was this blog post useful? Share your feedback with us.]]> We’re constantly thinking about how we can make our ad formats better for you, your users and the advertisers appearing on your pages. Today we’re happy to share the introduction of favicons to our text ads. A favicon is a small graphic that an advertiser can use to brand their website, such as their company logo.

We regularly experiment with small changes to the look of our text ads, measuring the potential impact on user experience and publisher earnings. Our experiments show that adding these favicons to the ads makes advertisers more recognizable to your users, which benefits both you and the advertisers whose ads appear on your sites.

We’d love to hear your thoughts -- feel free to share your feedback about this new look for text ads on our AdSense +page.

Posted by Mohamad Ayyash - AdSense Software Engineer
Was this blog post useful? Share your feedback with us.]]> https://googledata.org/uncategorized/introducing-favicons-to-our-text-ads/feed/ 0 Google+ helps over 1.6 million Guardian followers read (and share and debate and post) all about it https://googledata.org/uncategorized/google-helps-over-1-6-million-guardian-followers-read-and-share-and-debate-and-post-all-about-it/?utm_source=rss&utm_medium=rss&utm_campaign=google-helps-over-1-6-million-guardian-followers-read-and-share-and-debate-and-post-all-about-it https://googledata.org/uncategorized/google-helps-over-1-6-million-guardian-followers-read-and-share-and-debate-and-post-all-about-it/#comments Tue, 09 Jul 2013 08:17:00 +0000 https://googledata.org/?guid=5cf8c30b13d5339d355d26f4d7f67c53

While the Guardian started back in 1821 as a black-and-white-and-read-all-about-it newspaper, today it’s evolved into a global entity that’s pioneering a multi-platform, digital-first approach. In this context, the Guardian champions a unique, open model of journalism, built upon the notion that the open exchange of information, ideas and opinion can bring about change.

Given this philosophy, it comes as no surprise that social media plays a central and growing role in the brand’s work. Google+ offered the opportunity for the Guardian to reach and connect with both users of Guardian.co.uk and new potential readers. Now with over 1.6 million followers, the Guardian’s Google+ page is aimed at creating a conversation around the Guardian’s content, reaching new audiences, and finding out more about readers and their interests.

The team posts different types of content (video, photos, text, front pages) and items from different sections as a way of seeing what their Google+ audience responds to. Science and technology stories are particularly popular among their readers, as well as world news topics and hot political stories. According to the Guardian, the Google+ feature Ripples has proved extremely useful in tracking the life cycle of posts and helping to identify key influencers.

In addition, the Hangouts functionality in Google+ has emerged as a key benefit. In making use of this high quality multi-user video chat feature, the digital engagement team has run several Hangouts on a mixture of topics, from fracking to the future of the open internet. “For us one of the most interesting aspects of Hangouts is the ability to connect people from across the world in a live chat,” says the Guardian’s Laura Oliver. “We're also exploring them as a way to allow our readers to pose questions and get even closer to the subjects of a story or discussion.”

As for the future, Laura is exploring how to use Hangouts in the most inclusive way possible so that debates can encompass questions from all across its audience. To learn more about the Guardian’s success with Google+, read the full case study.

For more publisher success stories and tips on making the most of Google+ pages for your business, check out our Social Fridays blog series.

Posted by Arlene Lee - Inside AdSense Team
Was this blog post useful? Share your feedback with us. ]]> https://googledata.org/uncategorized/google-helps-over-1-6-million-guardian-followers-read-and-share-and-debate-and-post-all-about-it/feed/ 0 Faster, more robust web with AdSense https://googledata.org/uncategorized/faster-more-robust-web-with-adsense/?utm_source=rss&utm_medium=rss&utm_campaign=faster-more-robust-web-with-adsense https://googledata.org/uncategorized/faster-more-robust-web-with-adsense/#comments Tue, 02 Jul 2013 16:30:00 +0000 https://googledata.org/?guid=f9d8649747cd6ccc555e0af71fa78d6d In a perfect world, putting ads on a web page wouldn’t slow that page down at all. We’re striving to get to that point, constantly looking at ways to improve the latency of web pages containing ads, and today we’re happy to share a new beta version of our ad code. This new code (known as an asynchronous tag) enhances user experience on your sites by ensuring site content loads for your users, even if they’re having trouble loading the ad. This is particularly good news for mobile users.

Our new asynchronous ad code is still a beta feature, and so changing over to the new version is optional. In your account, you’ll notice that you’re now able to choose between the new and current versions of the code. To try the new ad code, follow the steps to create an ad unit, then, in the Ad code box, select 'Asynchronous (BETA)' from the Code type drop-down menu. As before, copy and paste the ad code into the HTML source code of your pages.

If you choose to switch to the new code, we recommend switching all of the ad units on your pages in order to give users the best experience. If you’d like to read more on the technical aspects of this tag, take a look at our post on the Google Developers Blog. Let us know if you’re planning to try it out and share your feedback on our AdSense +page.

Posted by Johan Land - AdSense Product Manager
Was this blog post useful? Share your feedback with us.]]> https://googledata.org/uncategorized/faster-more-robust-web-with-adsense/feed/ 0 Changes in rankings of smartphone results https://googledata.org/uncategorized/changes-in-rankings-of-smartphone-results/?utm_source=rss&utm_medium=rss&utm_campaign=changes-in-rankings-of-smartphone-results https://googledata.org/uncategorized/changes-in-rankings-of-smartphone-results/#comments Fri, 28 Jun 2013 15:45:00 +0000 https://googledata.org/?guid=bf08cf27bd177d0d80043cfdad346540 As the number of smartphone users continues to surge globally, many of you are responding quickly with mobile-friendly sites. Regardless of the device a user views your site on, their experience should be rich and consistent. With this in mind, the Google Webmaster Team is making some changes to the way they rank search results on smartphones. In particular, these changes will address sites that are misconfigured for smartphone users. Read the original post and learn more about common configuration mistakes as well as recommendations from the Webmaster Team on building your mobile-optimized website.

Posted by Suzanne Headon - Inside AdSense team
Was this blog post useful? Share your feedback with us.]]> https://googledata.org/uncategorized/changes-in-rankings-of-smartphone-results/feed/ 0 Make faster and better decisions with new Ad Review Center features https://googledata.org/uncategorized/make-faster-and-better-decisions-with-new-ad-review-center-features/?utm_source=rss&utm_medium=rss&utm_campaign=make-faster-and-better-decisions-with-new-ad-review-center-features https://googledata.org/uncategorized/make-faster-and-better-decisions-with-new-ad-review-center-features/#comments Fri, 21 Jun 2013 16:00:00 +0000 https://googledata.org/?guid=d8e99bdacf899a0e9f644f720370f0b8 We know that having fast access to the right information is important for decision-making. In particular, having quick visibility over similar ads and a broader range of insights is important when deciding whether to allow or block ads on your site. As we continue to celebrate 10 years of AdSense, we’re excited to announce some new changes in the Ad Review Center this week.

Find and take action on related ads

Our new ‘Related Ads’ feature in the Ad Review Center gives you a quicker and more efficient means of identifying similar ads that you would like to allow or block. Related ads are those that have a similar destination page, and you can directly view, allow, or block these ads in the Ad Review Center.

Derive new insights with additional metrics

To help you make informed decisions around whether to allow or block particular ads, we’re giving you better insights with the following new signals:

Impression score indicates whether an ad has a high, medium or low number of impressions per day compared to the other ads on your site. As always, we recommend that you consider the potential impact on your revenue before choosing to block ads with high or medium impression scores.
Serving status identifies whether an ad is active or not. An active ad is defined as one that has recently received impressions. If an ad is active, it’s more likely to still appear in the next few days. If an ad is inactive, it could still show again, but the longer it remains inactive, the less likely this will occur.
Historical trend shows whether the number of impressions per day for an ad has recently increased, decreased or remained stable, according to our historic data. This trend is not a projection of any future performance of an ad, but provides you with additional context while reviewing ads.

To help you make informed decisions around whether to allow or block particular ads, we’re giving you better insights with the following new signals:

Impression score indicates whether an ad has a high, medium or low number of impressions per day compared to the other ads on your site. As always, we recommend that you consider the potential impact on your revenue before choosing to block ads with high or medium impression scores.
Serving status identifies whether an ad is active or not. An active ad is defined as one that has recently received impressions. If an ad is active, it’s more likely to still appear in the next few days. If an ad is inactive, it could still show again, but the longer it remains inactive, the less likely this will occur.
Historical trend shows whether the number of impressions per day for an ad has recently increased, decreased or remained stable, according to our historic data. This trend is not a projection of any future performance of an ad, but provides you with additional context while reviewing ads.

Finally, to improve your experience in the Ad Review Center, we’ve made some enhancements to the interface. We’ve now redesigned the Ad Review Center tiles to make the controls more clear and intuitive. In addition, we’ve incorporated new widget styles and an improved layout. Learn more about the Ad Review Center in our Help Center and share your feedback on these new features on our AdSense+ page.

Posted by Fiona Herring - AdSense Product Manager
Was this blog post useful? Share your feedback with us.]]> https://googledata.org/uncategorized/make-faster-and-better-decisions-with-new-ad-review-center-features/feed/ 0 The AdSense story: Looking back at 10 years https://googledata.org/uncategorized/the-adsense-story-looking-back-at-10-years/?utm_source=rss&utm_medium=rss&utm_campaign=the-adsense-story-looking-back-at-10-years https://googledata.org/uncategorized/the-adsense-story-looking-back-at-10-years/#comments Thu, 20 Jun 2013 17:08:00 +0000 https://googledata.org/?guid=862a03d31eb7b85b310e3a6426bf87b6 Earlier this week, Susan Wojcicki kicked off our 10th anniversary celebration in a live Hangout on Air and shared her thoughts on the future of AdSense. As we mark this important milestone, we wanted to take a moment to reflect on just how far we’ve come together.

AdSense started out offering only contextually-targeted text ads in 2003, and has evolved significantly since then. We’ve developed new features and products to help you earn with display, video, mobile web, in-game and custom search ads. With your feedback in mind, we’ve also added new reports, controls, and even a new interface to make it easier to manage your account.

Let’s take a look back at how much we’ve grown together in the last 10 years.

Thanks for all the support and feedback you’ve provided us along the way. In the years to come, we’ll continue to focus on creating an AdSense that can do even more for you. You’ve already seen that AdSense is becoming smarter, helping you improve your ad performance; in the future, we’ll bring you new features like automatic optimization of your ads in AdSense if you choose.

Please do continue to share your suggestions via our AdSense+ page, and we’ll keep innovating (beyond just a hidden anniversary game!) so that you can focus on creating great content.

Posted by Allan Livingston - Group Product Manager, AdSense
Was this blog post useful? Share your feedback with us.]]> Earlier this week, Susan Wojcicki kicked off our 10th anniversary celebration in a live Hangout on Air and shared her thoughts on the future of AdSense. As we mark this important milestone, we wanted to take a moment to reflect on just how far we’ve come together.

AdSense started out offering only contextually-targeted text ads in 2003, and has evolved significantly since then. We’ve developed new features and products to help you earn with display, video, mobile web, in-game and custom search ads. With your feedback in mind, we’ve also added new reports, controls, and even a new interface to make it easier to manage your account.

Let’s take a look back at how much we’ve grown together in the last 10 years.

Thanks for all the support and feedback you’ve provided us along the way. In the years to come, we’ll continue to focus on creating an AdSense that can do even more for you. You’ve already seen that AdSense is becoming smarter, helping you improve your ad performance; in the future, we’ll bring you new features like automatic optimization of your ads in AdSense if you choose.

Please do continue to share your suggestions via our AdSense+ page, and we’ll keep innovating (beyond just a hidden anniversary game!) so that you can focus on creating great content.

Posted by Allan Livingston - Group Product Manager, AdSense
Was this blog post useful? Share your feedback with us.]]> https://googledata.org/uncategorized/the-adsense-story-looking-back-at-10-years/feed/ 0 Understand and improve your site’s performance with the new publisher scorecard https://googledata.org/uncategorized/understand-and-improve-your-sites-performance-with-the-new-publisher-scorecard/?utm_source=rss&utm_medium=rss&utm_campaign=understand-and-improve-your-sites-performance-with-the-new-publisher-scorecard https://googledata.org/uncategorized/understand-and-improve-your-sites-performance-with-the-new-publisher-scorecard/#comments Wed, 19 Jun 2013 15:30:00 +0000 https://googledata.org/?guid=0db1363f6b07df877cbafe1394e519b2 We regularly hear that you look to us for benchmarking information on how your site is performing relative to the sites of other AdSense publishers. If you tuned in to yesterday’s Hangout on Air, you heard Susan Wojcicki talk about a future where AdSense does more of the heavy lifting for your ads, so you can focus on creating great content. Today, we’re happy to introduce the publisher scorecard, a new benchmarking feature in your AdSense account.

The scorecard can be found on the Home tab of your account and provides you with a summary of how well your ad settings, webpages and content are performing relative to other AdSense publishers. It’s organized into different categories, such as revenue optimization and site health, with each category scored on a scale of one to five blue dots indicating your performance.

You can further understand your performance and the steps you can take to improve it by following the suggestions and improvement tips in each category. Items that you should fix will be flagged by a red or yellow exclamation mark and once fixed, may help to increase your traffic and/or revenue. You’ll also be able to see updates to your score as you make improvements. In case you’re wondering if Google will take any action on low scores, the answer is no - this in an informational tool only to give you greater insights into how your site is performing.

We hope you find the scorecard a valuable tool in maximizing user experience on your site and further growing your online business. Read more about the scorecard in our Help Center and share your feedback on the AdSense +page.

Posted by Nick Radicevic - AdSense Product Manager
Was this blog post useful? Share your feedback with us.]]> https://googledata.org/uncategorized/understand-and-improve-your-sites-performance-with-the-new-publisher-scorecard/feed/ 0 Celebrating 10 years of shared success https://googledata.org/uncategorized/celebrating-10-years-of-shared-success/?utm_source=rss&utm_medium=rss&utm_campaign=celebrating-10-years-of-shared-success https://googledata.org/uncategorized/celebrating-10-years-of-shared-success/#comments Tue, 18 Jun 2013 07:01:00 +0000 https://googledata.org/?guid=e43eeee18c1b7cc04087705c6d8f9c2b Ten years ago we launched AdSense to help publishers earn money by placing relevant ads on their websites. I can still remember the excitement and anticipation as AdSense went live that first day. Our small team huddled together in a cramped conference room, and right away we saw that publishers were as excited about AdSense as we were.

Fast-forward ten years, and AdSense has become a core part of Google’s advertising business. The AdSense community has grown to include over two million publishers, and last year alone, publishers earned over $7 billion from AdSense. AdSense is a community that thrives because of all the content creators we are so fortunate to partner with. So whether you’re a publisher that's been with us for ten years or ten days -- thank you!

Your stories inspire us to do our part to make AdSense great. On this occasion, it’s especially inspiring to hear the stories of partners who have been with us since the very beginning. Like a retiree in New Zealand who was able to pursue her dream of writing about her garden, a tech support expert in Colorado who can spend more time with his kids, and a a theme park reviewer who sends employees around the world to test and review rides -- all thanks to money earned from AdSense.

As part of our 10th anniversary celebration, we hope you’ll tune into our live Hangout on Air today at 10am PDT (5pm GMT) on the AdSense +page. I look forward to joining several of our partners to share stories from the early days of AdSense, talk about how we’ve all grown since then, and discuss the future for publishers and online advertising. And if you want even more 10th anniversary celebration, just visit our AdSense 10th anniversary page at any time.

Thank you again to the entire AdSense community. We look forward to partnering with you for many more years to come!

Posted by Susan Wojcicki - SVP, Ads and Commerce
Was this blog post useful? Share your feedback with us.]]> Ten years ago we launched AdSense to help publishers earn money by placing relevant ads on their websites. I can still remember the excitement and anticipation as AdSense went live that first day. Our small team huddled together in a cramped conference room, and right away we saw that publishers were as excited about AdSense as we were.

Fast-forward ten years, and AdSense has become a core part of Google’s advertising business. The AdSense community has grown to include over two million publishers, and last year alone, publishers earned over $7 billion from AdSense. AdSense is a community that thrives because of all the content creators we are so fortunate to partner with. So whether you’re a publisher that's been with us for ten years or ten days -- thank you!

Your stories inspire us to do our part to make AdSense great. On this occasion, it’s especially inspiring to hear the stories of partners who have been with us since the very beginning. Like a retiree in New Zealand who was able to pursue her dream of writing about her garden, a tech support expert in Colorado who can spend more time with his kids, and a a theme park reviewer who sends employees around the world to test and review rides -- all thanks to money earned from AdSense.

As part of our 10th anniversary celebration, we hope you’ll tune into our live Hangout on Air today at 10am PDT (5pm GMT) on the AdSense +page. I look forward to joining several of our partners to share stories from the early days of AdSense, talk about how we’ve all grown since then, and discuss the future for publishers and online advertising. And if you want even more 10th anniversary celebration, just visit our AdSense 10th anniversary page at any time.

Thank you again to the entire AdSense community. We look forward to partnering with you for many more years to come!

Posted by Susan Wojcicki - SVP, Ads and Commerce
Was this blog post useful? Share your feedback with us.]]> https://googledata.org/uncategorized/celebrating-10-years-of-shared-success/feed/ 0 10 for 10 publisher stories: Papilles et Pupilles finds a recipe for success https://googledata.org/uncategorized/10-for-10-publisher-stories-papilles-et-pupilles-finds-a-recipe-for-success/?utm_source=rss&utm_medium=rss&utm_campaign=10-for-10-publisher-stories-papilles-et-pupilles-finds-a-recipe-for-success https://googledata.org/uncategorized/10-for-10-publisher-stories-papilles-et-pupilles-finds-a-recipe-for-success/#comments Tue, 11 Jun 2013 15:50:00 +0000 https://googledata.org/?guid=fd3160ef91cd68ecd1c479d83d7ab638 This week marks the last post of our ‘10 for 10’ success story series, which we’ve been sharing in the weeks leading up to AdSense’s 10th anniversary. Thanks for following along and submitting your own stories. Read on to meet this week’s featured publisher, and be sure to check back next week when we’ll be celebrating AdSense’s official 10th anniversary!

Eight years ago, Bordeaux resident Anne Lataillade launched French culinary blog PapillesetPupilles.fr, a site where she shares classic recipes and also recipes for people with food allergies. As the mother of two children with food allergies, Anne had already been conducting culinary research and creating her own recipes for some time. Papilles et Pupilles has grown significantly, and today generates an average of over one and a half million page views per month.

(To enable captions in a number of languages, click on the ‘Captions’ link in the bottom right corner of the YouTube player once the video starts playing.)

Earlier this year, Anne attended a Learn with Google event in Paris to learn more about optimization. After trying out the 336x280 Large Rectangle format and changing her ad units to allow both text and image ads, Anne saw an increase in her revenue. AdSense now generates 20% of the revenue from the site, which Anne uses to cover the cost of maintenance, hosting, and development.

What’s next? Anne’s goal is to continue building traffic to the site by developing new content. She’s also growing awareness of her content through her Google+ page, where she engages with over 34,000 followers.

Posted by Arlene Lee - Inside AdSense Team

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]]> This week marks the last post of our ‘10 for 10’ success story series, which we’ve been sharing in the weeks leading up to AdSense’s 10th anniversary. Thanks for following along and submitting your own stories. Read on to meet this week’s featured publisher, and be sure to check back next week when we’ll be celebrating AdSense’s official 10th anniversary!

Eight years ago, Bordeaux resident Anne Lataillade launched French culinary blog PapillesetPupilles.fr, a site where she shares classic recipes and also recipes for people with food allergies. As the mother of two children with food allergies, Anne had already been conducting culinary research and creating her own recipes for some time. Papilles et Pupilles has grown significantly, and today generates an average of over one and a half million page views per month.

(To enable captions in a number of languages, click on the ‘Captions’ link in the bottom right corner of the YouTube player once the video starts playing.)

Earlier this year, Anne attended a Learn with Google event in Paris to learn more about optimization. After trying out the 336x280 Large Rectangle format and changing her ad units to allow both text and image ads, Anne saw an increase in her revenue. AdSense now generates 20% of the revenue from the site, which Anne uses to cover the cost of maintenance, hosting, and development.

What’s next? Anne’s goal is to continue building traffic to the site by developing new content. She’s also growing awareness of her content through her Google+ page, where she engages with over 34,000 followers.

Posted by Arlene Lee - Inside AdSense Team

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]]> https://googledata.org/uncategorized/10-for-10-publisher-stories-papilles-et-pupilles-finds-a-recipe-for-success/feed/ 0 Introducing the AdSense 10 Challenge https://googledata.org/uncategorized/introducing-the-adsense-10-challenge/?utm_source=rss&utm_medium=rss&utm_campaign=introducing-the-adsense-10-challenge https://googledata.org/uncategorized/introducing-the-adsense-10-challenge/#comments Mon, 10 Jun 2013 17:38:00 +0000 https://googledata.org/?guid=aa7cec3006252828158405cfd10cd348 In celebration of AdSense’s upcoming 10th anniversary, we’re hosting a free 10-week masterclass to help you become an AdSense expert and grow your revenue. This upcoming Learn with Google for Publishers series, the AdSense 10 Challenge, starts on June 25th and we’d love for you to join us!

What is the AdSense 10 Challenge?
Over the course of 10 weeks, we’ll equip you with the tools and insights you need to make the most out of your online business with AdSense. We’ll cover a range of topics and show you ways to increase your revenue, uncover new information in your reports, and set up experiments to determine the best layouts for your site. You’ll meet members of the AdSense community like optimization specialists and experienced AdSense publishers. In addition, we’ll host office hours each week on Google+ to answer your questions on the topic of the week.

At the end of each week, let us know how you’re doing by filling out a short check-in survey. Check-in all 10 weeks and you could be featured on our Google+ page as a Challenge Finisher and receive a limited edition AdSense 10 t-shirt.

When is the Challenge and what topics will it cover?
The AdSense 10 Challenge will take place online from June 25th - August 30th. We’ll cover a wide range of topics designed to encourage AdSense success. For more information, check out the schedule below and add it to your Google Calendar.

Week 1, 6/25 - 7/1 - Welcome to the AdSense 10 Challenge
Week 2, 7/2 - 7/8 - Understanding Your Performance Reports
Week 3, 7/9 - 7/15 - Optimization Opportunities
Week 4, 7/16 - 7/22 - Make Better Decisions with Google Analytics - part 1
Week 5, 7/23 - 7/29 - Make Better Decisions with Google Analytics - part 2
Week 6, 7/30 - 8/5 - User Experience: Understanding Your Users
Week 7, 8/6 - 8/12 - User Experience: Engaging Your Users
Week 8, 8/13 - 8/19 - User Experience: Testing What Works Best
Week 9, 8/20 - 8/26 - Mobile: The Time is Now
Week 10, 8/27 - 8/30 - Grow and Engage with Google+

Where do I sign up?

Click here to register

As we get closer to June 25th, we’ll share more information about the Challenge on our Learn with Google for Publishers community on Google+. So be sure to join the community and check back soon for updates.

See you at the Challenge!

Posted by Laurie Shiau - Inside AdSense team
Was this blog post useful? Share your feedback with us.

]]> In celebration of AdSense’s upcoming 10th anniversary, we’re hosting a free 10-week masterclass to help you become an AdSense expert and grow your revenue. This upcoming Learn with Google for Publishers series, the AdSense 10 Challenge, starts on June 25th and we’d love for you to join us!

What is the AdSense 10 Challenge?
Over the course of 10 weeks, we’ll equip you with the tools and insights you need to make the most out of your online business with AdSense. We’ll cover a range of topics and show you ways to increase your revenue, uncover new information in your reports, and set up experiments to determine the best layouts for your site. You’ll meet members of the AdSense community like optimization specialists and experienced AdSense publishers. In addition, we’ll host office hours each week on Google+ to answer your questions on the topic of the week.

At the end of each week, let us know how you’re doing by filling out a short check-in survey. Check-in all 10 weeks and you could be featured on our Google+ page as a Challenge Finisher and receive a limited edition AdSense 10 t-shirt.

When is the Challenge and what topics will it cover?
The AdSense 10 Challenge will take place online from June 25th - August 30th. We’ll cover a wide range of topics designed to encourage AdSense success. For more information, check out the schedule below and add it to your Google Calendar.

Week 1, 6/25 - 7/1 - Welcome to the AdSense 10 Challenge
Week 2, 7/2 - 7/8 - Understanding Your Performance Reports
Week 3, 7/9 - 7/15 - Optimization Opportunities
Week 4, 7/16 - 7/22 - Make Better Decisions with Google Analytics - part 1
Week 5, 7/23 - 7/29 - Make Better Decisions with Google Analytics - part 2
Week 6, 7/30 - 8/5 - User Experience: Understanding Your Users
Week 7, 8/6 - 8/12 - User Experience: Engaging Your Users
Week 8, 8/13 - 8/19 - User Experience: Testing What Works Best
Week 9, 8/20 - 8/26 - Mobile: The Time is Now
Week 10, 8/27 - 8/30 - Grow and Engage with Google+

Where do I sign up?

Click here to register

]]> https://googledata.org/uncategorized/introducing-the-adsense-10-challenge/feed/ 0 Getting the most from your 336×280 ad unit https://googledata.org/uncategorized/getting-the-most-from-your-336x280-ad-unit/?utm_source=rss&utm_medium=rss&utm_campaign=getting-the-most-from-your-336x280-ad-unit https://googledata.org/uncategorized/getting-the-most-from-your-336x280-ad-unit/#comments Wed, 05 Jun 2013 19:00:00 +0000 https://googledata.org/?guid=7cffad2d5cd3418ec1346fbf6748aa81 To ensure you are always getting the best results from your ad units, we recently introduced some updates to our ad serving process enabling our larger ad units to serve similar-sized display ads. We’ve already updated this for our 300x600 and 970x90 ad units and now we’ve extended this flexibility to our 336x280 ad unit, allowing it to serve a 300x250 ad when doing so will maximize the performance of that ad unit for the publisher.

With this change you may now occasionally see a 300x250 ad served in your 336x280 ad unit when that unit is opted in to showing image ads. 300x250 and 336x280 image ads will both compete for your 336x280 ad unit with the most competitive ad served thus maximizing the earnings on your ad unit. When a 300x250 image is served it will be centered in the 336x280 ad unit as illustrated below.

300x250 display ad served within a 336x280 ad unit

Aside from ensuring that you’re getting the most from your ad units, this change gives advertisers the opportunity to expand their reach with their existing ad creatives. To maximise your earnings potential with this change, don’t forget to enable both text and image ads for your ad units. You can opt out of having similar-sized display ads served in your ad units but remember this may impact your earnings. When you opt out, this applies on an account level and not just on an individual ad unit. To opt out, go to the Allow & block ads tab in your account, click the Ad serving tab in the top horizontal bar and select the block option under the “Similar Sized Display Ads” header. Tell us what you think about these new changes on our AdSense +page.

Posted by Amit Mhatre - AdSense Software Engineer
Was this blog post useful? Share your feedback with us.]]> https://googledata.org/uncategorized/getting-the-most-from-your-336x280-ad-unit/feed/ 0 10 for 10 publisher stories: Northlight Images develops a successful photography business https://googledata.org/uncategorized/10-for-10-publisher-stories-northlight-images-develops-a-successful-photography-business/?utm_source=rss&utm_medium=rss&utm_campaign=10-for-10-publisher-stories-northlight-images-develops-a-successful-photography-business https://googledata.org/uncategorized/10-for-10-publisher-stories-northlight-images-develops-a-successful-photography-business/#comments Tue, 04 Jun 2013 16:45:00 +0000 https://googledata.org/?guid=82f14bd2ec51415cf08af2ab8c043b46 In each of the 10 weeks leading up to AdSense’s 10th anniversary on June 18th, we’ll be sharing a new publisher success story. Read on to meet this week’s featured publisher, and feel free to submit your own success story to our team.

Meet Keith Cooper, a commercial photographer based in Leicester, England. He runs Northlight Images, a site that was originally intended to promote his business, but which has grown to include hundreds of photography-related articles and reviews. The site has now become one of the world’s top 40 photography sites, receiving over five million unique visitors a year.

Keith signed up for AdSense in 2005 after exploring a number of options. The income from the program has enabled him to focus on the areas of photography he’s interested in. “AdSense is solid and dependable,” he says, “and it earns me 80 to 90 percent of my advertising revenue.”

To maximize the site’s effectiveness, Keith also uses a variety of other Google products. “Google+ is the one that really does it,” he says. “It brings in people who are interested in the topic and looking for specific information, so they spend more time on the site and ultimately increase my revenue.”

If you’d like to read more of Keith’s story after watching the video above, check out the full case study. There’s only one more post left in our ‘10 for 10’ series -- be sure to join us back here next week for our final story!

Posted by Arlene Lee - Inside AdSense Team

Was this blog post useful? Share your feedback with us.

]]> In each of the 10 weeks leading up to AdSense’s 10th anniversary on June 18th, we’ll be sharing a new publisher success story. Read on to meet this week’s featured publisher, and feel free to submit your own success story to our team.

Meet Keith Cooper, a commercial photographer based in Leicester, England. He runs Northlight Images, a site that was originally intended to promote his business, but which has grown to include hundreds of photography-related articles and reviews. The site has now become one of the world’s top 40 photography sites, receiving over five million unique visitors a year.

Keith signed up for AdSense in 2005 after exploring a number of options. The income from the program has enabled him to focus on the areas of photography he’s interested in. “AdSense is solid and dependable,” he says, “and it earns me 80 to 90 percent of my advertising revenue.”

To maximize the site’s effectiveness, Keith also uses a variety of other Google products. “Google+ is the one that really does it,” he says. “It brings in people who are interested in the topic and looking for specific information, so they spend more time on the site and ultimately increase my revenue.”

If you’d like to read more of Keith’s story after watching the video above, check out the full case study. There’s only one more post left in our ‘10 for 10’ series -- be sure to join us back here next week for our final story!

Posted by Arlene Lee - Inside AdSense Team

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]]> https://googledata.org/uncategorized/10-for-10-publisher-stories-northlight-images-develops-a-successful-photography-business/feed/ 0 Policy refresher: Appeals process https://googledata.org/uncategorized/policy-refresher-appeals-process/?utm_source=rss&utm_medium=rss&utm_campaign=policy-refresher-appeals-process https://googledata.org/uncategorized/policy-refresher-appeals-process/#comments Fri, 31 May 2013 15:50:00 +0000 https://googledata.org/?guid=1fc4b28e9f6b2f40dee567164a9ec6d0 We’re continuing our policy refresher series today, taking a closer look at what happens when we detect content that doesn’t comply with our policies.

As we've talked about often on this blog we maintain a set of policies for AdSense designed to foster a healthy ecosystem and protect our publishers, advertisers and users. The vast majority of content on AdSense publisher sites follows these policies. However, sometimes, our systems do find content that doesn't comply, in which case we'll send a notice to the affected publisher. Notifications can be viewed by signing in to your AdSense account and visiting the Messages page, under your Home tab. Additionally, notifications are sent to the email address associated with your AdSense account. A notification will outline whether it is a site warning/disabling or an account disabling issue. If it is a site warning then you have 72 hours to make changes and do not need to contact us. If your account has been disabled then you should review this help center article to find out more about why we would disable an entire account. The rest of this post will deal with what to do if you receive a site disabling notification.

The first step is to understand the nature of the violation. For more about the different causes and how we define them, you can visit our Help Center and review our program policies.

In some cases, you may be eligible to appeal. If this is the case, please take note of the following considerations in formulating your appeal:

Make sure you understand the violation: each time we send a notification we include a snippet explaining the violation. If you still have questions following this, our Help Center contains a variety of information on program policies. We also encourage you to seek advice in our Forum - our Top Contributors have a lot of policy knowledge.
Check your entire site: with each notification we send you a URL as an example of the violation. Keep in mind that this is only an example, the violation may be present on other pages on your site, and we expect you to take appropriate action throughout your entire site. In many cases publishers have found Google’s search operators, specifically the “site:” operator, to come in handy, particularly for content violations.
Be thorough: we understand that AdSense means a lot to you, and having ad serving disabled may cost you revenue. Take your time when filing your appeal and look through your entire site. Writing a thorough appeal is more important than filing an appeal quickly.
Tell us how you ensure that this won't happen again: if you were notified about a content violation, tell us what systems you have put in place to ensure that content violating our program policies won't be placed alongside AdSense ads again. Webmasters with large websites might talk about updating filters or hiring human reviewers, while blog owners may tell us that they have familiarized themselves with our adult content policy better, and ensure not to post certain type pictures again.
Send us examples: were you notified for content violations? In that case send us some example URLs where you removed AdSense ads from. Were you notified because of ad implementation issues? Send us an example URL with your improved implementation - for some cases we will require pages with AdSense ad code implemented, even though ad serving is disabled.
Err on the side of caution: you may disagree with our decision to disable ad serving to your site, but keep in mind that our policies exist to protect the entire network of users, advertisers and publishers.

We know that your sites are important to you. Please understand that we don't take these decisions lightly. For more information on appeals best practices, take a look at this help center article.

Posted by Dan Zilic - AdSense Team
Was this blog post useful? Share your feedback with us.]]> We’re continuing our policy refresher series today, taking a closer look at what happens when we detect content that doesn’t comply with our policies.

As we've talked about often on this blog we maintain a set of policies for AdSense designed to foster a healthy ecosystem and protect our publishers, advertisers and users. The vast majority of content on AdSense publisher sites follows these policies. However, sometimes, our systems do find content that doesn't comply, in which case we'll send a notice to the affected publisher. Notifications can be viewed by signing in to your AdSense account and visiting the Messages page, under your Home tab. Additionally, notifications are sent to the email address associated with your AdSense account. A notification will outline whether it is a site warning/disabling or an account disabling issue. If it is a site warning then you have 72 hours to make changes and do not need to contact us. If your account has been disabled then you should review this help center article to find out more about why we would disable an entire account. The rest of this post will deal with what to do if you receive a site disabling notification.

The first step is to understand the nature of the violation. For more about the different causes and how we define them, you can visit our Help Center and review our program policies.

In some cases, you may be eligible to appeal. If this is the case, please take note of the following considerations in formulating your appeal:

Make sure you understand the violation: each time we send a notification we include a snippet explaining the violation. If you still have questions following this, our Help Center contains a variety of information on program policies. We also encourage you to seek advice in our Forum - our Top Contributors have a lot of policy knowledge.
Check your entire site: with each notification we send you a URL as an example of the violation. Keep in mind that this is only an example, the violation may be present on other pages on your site, and we expect you to take appropriate action throughout your entire site. In many cases publishers have found Google’s search operators, specifically the “site:” operator, to come in handy, particularly for content violations.
Be thorough: we understand that AdSense means a lot to you, and having ad serving disabled may cost you revenue. Take your time when filing your appeal and look through your entire site. Writing a thorough appeal is more important than filing an appeal quickly.
Tell us how you ensure that this won't happen again: if you were notified about a content violation, tell us what systems you have put in place to ensure that content violating our program policies won't be placed alongside AdSense ads again. Webmasters with large websites might talk about updating filters or hiring human reviewers, while blog owners may tell us that they have familiarized themselves with our adult content policy better, and ensure not to post certain type pictures again.
Send us examples: were you notified for content violations? In that case send us some example URLs where you removed AdSense ads from. Were you notified because of ad implementation issues? Send us an example URL with your improved implementation - for some cases we will require pages with AdSense ad code implemented, even though ad serving is disabled.
Err on the side of caution: you may disagree with our decision to disable ad serving to your site, but keep in mind that our policies exist to protect the entire network of users, advertisers and publishers.

We know that your sites are important to you. Please understand that we don't take these decisions lightly. For more information on appeals best practices, take a look at this help center article.

Posted by Dan Zilic - AdSense Team
Was this blog post useful? Share your feedback with us.]]> https://googledata.org/uncategorized/policy-refresher-appeals-process/feed/ 0 New controls and transparency in the Ad review center https://googledata.org/uncategorized/new-controls-and-transparency-in-the-ad-review-center/?utm_source=rss&utm_medium=rss&utm_campaign=new-controls-and-transparency-in-the-ad-review-center https://googledata.org/uncategorized/new-controls-and-transparency-in-the-ad-review-center/#comments Wed, 29 May 2013 17:45:00 +0000 https://googledata.org/?guid=582d56c45897e40e7fb0f60c6393d422 Publishers often tell us that they would value more information on the ads displayed on their sites, along with greater control over which ads are displayed. The Ad review center is a key tool for publishers giving you the option to review individual ads and choose whether to let those ads show on your pages.

To further increase transparency and control, we’re happy to announce that we’ve launched several enhancements to the Ad review center, improving overall usability and giving you better insights into the ads shown on your site.

First, the Ad review center now includes an impressions-based progress bar, which shows you the total coverage of the ads you have reviewed so far. This new feature tells you the percentage of ads you have reviewed relative to the total impressions on your site. For example, if the bar reads 79% you have already reviewed ads that total 79% of your impressions.

Next, you now have more access to information on a specific ad simply by hovering over the creative and clicking on the magnifying glass in the bottom right corner. You can preview the landing page of an ad to learn about the user experience and we have also added additional information such as the time remaining before an ad in the ‘upcoming ads’ queue is auto-approved, advertiser and ad network details plus the duration of video ads.

Finally, publishers can now review and block visually similar ads by simply uploading a screenshot or logo, or searching for text in images, thanks to the integration of Google image search technology into the Ad review center. Try out these new features in our Ad review center and share your feedback on our AdSense+ page.

Posted by Fiona Herring - AdSense Product Manager
Was this blog post useful? Share your feedback with us.]]> https://googledata.org/uncategorized/new-controls-and-transparency-in-the-ad-review-center/feed/ 0 10 for 10 publisher stories: El Androide Libre moves its business forward https://googledata.org/uncategorized/10-for-10-publisher-stories-el-androide-libre-moves-its-business-forward/?utm_source=rss&utm_medium=rss&utm_campaign=10-for-10-publisher-stories-el-androide-libre-moves-its-business-forward https://googledata.org/uncategorized/10-for-10-publisher-stories-el-androide-libre-moves-its-business-forward/#comments Tue, 28 May 2013 16:30:00 +0000 https://googledata.org/?guid=310030e8eed847884be7ab39aba77744 In each of the 10 weeks leading up to AdSense’s 10th anniversary on June 18th, we’ll be sharing a new publisher success story. Read on to meet this week’s featured publisher, and feel free to submit your own success story to our team.

Madrid-based elandroidelibre.com (“the free Android”) is a Spanish-language blog that features news, reviews, games and other apps for Android smartphone users. Launched in 2009, it now employs six people and receives 6.5 million visits each month.

Administrator and editor Paolo Álvarez got started with AdSense right from the start, which has accounted for around 40 percent of the site’s income. “Much of elandroidelibre’s growth is due to AdSense,” Paolo says. “We regard it as an essential tool that’s helping us to set up more blogs, take on more staff, and earn more revenue.” So far, he’s been highly satisfied with the ads appearing on his site, and notes that the 300 x 250 Medium Rectangle and the 728 x 90 Leaderboard formats work particularly well.

Paolo also uses other Google products to manage the site. He relies on Analytics to gain a better understanding of the site’s visitors, and also DoubleClick for Publishers, Google’s free ad serving solution, to manage his online advertising more effectively and segment traffic from different countries.

Hear more from Paolo in the full case study. We’ll see you next week for our next ‘10 for 10’ publisher success story as we continue counting down to AdSense’s 10th anniversary.

Posted by Arlene Lee - Inside AdSense Team

Was this blog post useful? Share your feedback with us.

]]> In each of the 10 weeks leading up to AdSense’s 10th anniversary on June 18th, we’ll be sharing a new publisher success story. Read on to meet this week’s featured publisher, and feel free to submit your own success story to our team.

Madrid-based elandroidelibre.com (“the free Android”) is a Spanish-language blog that features news, reviews, games and other apps for Android smartphone users. Launched in 2009, it now employs six people and receives 6.5 million visits each month.

Administrator and editor Paolo Álvarez got started with AdSense right from the start, which has accounted for around 40 percent of the site’s income. “Much of elandroidelibre’s growth is due to AdSense,” Paolo says. “We regard it as an essential tool that’s helping us to set up more blogs, take on more staff, and earn more revenue.” So far, he’s been highly satisfied with the ads appearing on his site, and notes that the 300 x 250 Medium Rectangle and the 728 x 90 Leaderboard formats work particularly well.

Paolo also uses other Google products to manage the site. He relies on Analytics to gain a better understanding of the site’s visitors, and also DoubleClick for Publishers, Google’s free ad serving solution, to manage his online advertising more effectively and segment traffic from different countries.

Hear more from Paolo in the full case study. We’ll see you next week for our next ‘10 for 10’ publisher success story as we continue counting down to AdSense’s 10th anniversary.

Posted by Arlene Lee - Inside AdSense Team

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]]> https://googledata.org/uncategorized/10-for-10-publisher-stories-el-androide-libre-moves-its-business-forward/feed/ 0 Policy refresher: family-safe content https://googledata.org/uncategorized/policy-refresher-family-safe-content/?utm_source=rss&utm_medium=rss&utm_campaign=policy-refresher-family-safe-content https://googledata.org/uncategorized/policy-refresher-family-safe-content/#comments Fri, 24 May 2013 16:45:00 +0000 https://googledata.org/?guid=e1d3ef20f91d72b9522309da19326224

For our next installment of our policy refresher series, we’re talking about a topic we’re frequently asked about...adult content and keeping AdSense family-safe.

We’ve made a commitment to our users, advertisers and publishers to keep the AdSense network family-safe. A general rule of thumb when it comes to the adult content policy is: if you wouldn’t want to share this content at a family dinner or view it in your boss’s office, you shouldn’t place AdSense code on it.

Let’s take a closer look at our adult content policy:

Still have questions? Don’t forget that we’ll be hosting a number of Hangouts on Air as part of our policy refreshers series.

Check the schedule below to sign up for our Hangout on Air about adult content.

View our Hangouts schedule

Posted by Pamela Malone - AdSense Policy Team
Was this blog post useful? Share your feedback with us.]]>

View our Hangouts schedule

Posted by Pamela Malone - AdSense Policy Team
Was this blog post useful? Share your feedback with us.]]> https://googledata.org/uncategorized/policy-refresher-family-safe-content/feed/ 0 Updates to our ‘Modifying Ad Code’ Policy https://googledata.org/uncategorized/updates-to-our-modifying-ad-code-policy/?utm_source=rss&utm_medium=rss&utm_campaign=updates-to-our-modifying-ad-code-policy https://googledata.org/uncategorized/updates-to-our-modifying-ad-code-policy/#comments Thu, 23 May 2013 18:00:00 +0000 https://googledata.org/?guid=5873f59a9d7082ad2658c18fa9d6224a Web trends and technology demand that your site evolves quickly to maintain a growing user base. We’ve heard your questions and feedback on areas like responsive design, and we’re happy to let you know that we’ve updated our existing guidelines around modifying the AdSense ad code. We hope that this increased flexibility will help you continue enhancing the user experience on your site.

Going forward, we will permit publishers to make modifications to the AdSense ad code so long as those modifications do not artificially inflate ad performance or harm advertisers and otherwise comply with our Terms and Conditions and program policies. This will enable you to try a range of techniques on your site such as:

Responsive design: Enabling publishers to create a single webpage that will adapt to the device on which it’s being viewed, whether it’s a laptop, smartphone or tablet, to maximize user experience.
A/B testing: Running a test by creating multiple versions of a page, comparing user behavior to see which page is the most effective.
Setting custom channels dynamically: Tracking performance of segments of users, sections of your site, or other behavior to maximize ad and user experience.
Ad tag minification: Enabling your site pages to load faster by reducing the amount of data to be transferred.

For more details and to find the specific code snippets related to the bullets above, visit our updated Help Center article.

Even with this new flexibility, it’s important to proceed with caution to ensure the ecosystem remains balanced for publishers, users and advertisers. Please note that publishers must not make modifications to the AdSense code if those modifications are not permitted by our program policies. Publishers should always use caution when modifying the AdSense code and must not use techniques like hiding ad units, implementing the AdSense code in a way that covers content, creating ‘floating ads’, or manipulating ad targeting as they are a violation of our policies. More information about these types of prohibited techniques can be found in our updated Help Center article. In addition, please be aware that some types of code modification may prevent ads from appearing correctly, which may negatively impact your revenue.

We also look forward to hearing your feedback and suggestions on our AdSense +page.

Posted By Nick Radicevic - AdSense Product Manager
Was this blog post useful? Share your feedback with us.]]> Web trends and technology demand that your site evolves quickly to maintain a growing user base. We’ve heard your questions and feedback on areas like responsive design, and we’re happy to let you know that we’ve updated our existing guidelines around modifying the AdSense ad code. We hope that this increased flexibility will help you continue enhancing the user experience on your site.

Going forward, we will permit publishers to make modifications to the AdSense ad code so long as those modifications do not artificially inflate ad performance or harm advertisers and otherwise comply with our Terms and Conditions and program policies. This will enable you to try a range of techniques on your site such as:

Responsive design: Enabling publishers to create a single webpage that will adapt to the device on which it’s being viewed, whether it’s a laptop, smartphone or tablet, to maximize user experience.
A/B testing: Running a test by creating multiple versions of a page, comparing user behavior to see which page is the most effective.
Setting custom channels dynamically: Tracking performance of segments of users, sections of your site, or other behavior to maximize ad and user experience.
Ad tag minification: Enabling your site pages to load faster by reducing the amount of data to be transferred.

For more details and to find the specific code snippets related to the bullets above, visit our updated Help Center article.

Even with this new flexibility, it’s important to proceed with caution to ensure the ecosystem remains balanced for publishers, users and advertisers. Please note that publishers must not make modifications to the AdSense code if those modifications are not permitted by our program policies. Publishers should always use caution when modifying the AdSense code and must not use techniques like hiding ad units, implementing the AdSense code in a way that covers content, creating ‘floating ads’, or manipulating ad targeting as they are a violation of our policies. More information about these types of prohibited techniques can be found in our updated Help Center article. In addition, please be aware that some types of code modification may prevent ads from appearing correctly, which may negatively impact your revenue.

We also look forward to hearing your feedback and suggestions on our AdSense +page.

Posted By Nick Radicevic - AdSense Product Manager
Was this blog post useful? Share your feedback with us.]]> https://googledata.org/uncategorized/updates-to-our-modifying-ad-code-policy/feed/ 0 Explore the Future of Digital Marketing with Google and Industry Executives on June 4th https://googledata.org/uncategorized/explore-the-future-of-digital-marketing-with-google-and-industry-executives-on-june-4th-4/?utm_source=rss&utm_medium=rss&utm_campaign=explore-the-future-of-digital-marketing-with-google-and-industry-executives-on-june-4th-4 https://googledata.org/uncategorized/explore-the-future-of-digital-marketing-with-google-and-industry-executives-on-june-4th-4/#comments Thu, 23 May 2013 01:20:00 +0000 https://googledata.org/?guid=1f56cdc0cfc119f9912944061cd3bc12

On Tuesday, June 4th we’ll host our annual digital leadership summit, thinkDoubleClick, with provocative conversations about the future of digital marketing and media, and you’re invited to join via live stream by registering here!

Hear executives from advertising, agencies and publishers discuss some of the big questions in digital such as:

How do creatives leverage, but not be overwhelmed by, technology to deliver next-generation consumer experiences?
What unique experiences are publishers developing that add value to consumers and advertisers alike?
How do CMOs best use social with other marketing channels to build strong brands?

The full agenda for the thinkDoubleClick event is listed below. You can join in the conversation on June 4 by using the #thinkDCLK hash and commenting during the live stream at www.youtube.com/doubleclick.

Register here for the thinkDoubleClick summit
June 4, 2013
9 am - 12:15 PDT

9:00 - 9:30 am	Connecting Digital, Accelerating Growth Neal Mohan, VP Display Advertising, Google
9:30 - 10:00 am	The Coca-Cola Company's Liquid & Linked Marketing: How a 127-year-old company is pivoting for success in a real-time, socially-connected world The Coca-Cola Company sells over 500 brands in 207 countries, with over 700,000 System associates and 1.8B+ servings of their beverages everyday. Hear insights and lessons learned on how the world's most valuable brand is remaining relevant by becoming more connected, transparent and nimble in real-time. Wendy Clark, Senior Vice President, Integrated Marketing Communications and Capabilities, Coca-Cola
10:00 - 10:35 am	Advertisers Must be Inventors This year, Volkswagen and Deutsch LA partnered with Google to work on a briefto re-imagine how to build a stronger, bigger community around its brand. In today’s connected world, telling stories alone isn’t enough; we need to create tangible value and utility to bring the brand’s promise to life. In this session the creative team from Deutsch LA will be talking about the process for developing more rewarding and shareable experience. Winston Binch, Partner/Chief, Digital Creative Officer, Deutsch LA David Kim, Group Creative Director, Deutsch LA
10:35 - 11:15 am	Time to Rethink the Marketing Mix? Emerging trends in digital marketing -- including new ad formats, the rise of social media, and proliferation of channels -- are creating new challenges and opportunities for brand marketers. What are the key trends marketers should be concerned about -- and how should they respond? AdAge deputy editor Michael Learmonth poses the hard questions in an executive dialogue on what’s next for brand marketing. Fireside chat with: Michael Learmonth, Deputy Managing Editor, Advertising Age Lorraine Twohill, VP, Global Marketing, Google Jonathan Nelson, CEO, Omnicom Digital
11:15 am - 12: 15 pm	New and Native: Extending the Conversation Technology has had a profound impact on the media industry. This disruption, though, has brought along significant opportunities for creative publishers to thrive. In this session we’re bringing in three executives to show how they’ve leveraged the digital revolution to deliver more engaging content and differentiated solutions to advertisers. Randall Rothenberg, President & CEO, Interactive Advertising Bureau (provocateur) Jim Lanzone, President, CBS Interactive Peter Horan, President & Chief Operating Officer, Answers Meredith Kopit Levien, Group Publisher & Chief Revenue Officer, Forbes Media

We look forward to seeing you on June 4th at thinkDoubleClick.

Posted by Yamini Gupta - Product Marketing Manager
Was this blog post useful? Share your feedback with us.]]>

Hear executives from advertising, agencies and publishers discuss some of the big questions in digital such as:

How do creatives leverage, but not be overwhelmed by, technology to deliver next-generation consumer experiences?
What unique experiences are publishers developing that add value to consumers and advertisers alike?
How do CMOs best use social with other marketing channels to build strong brands?

9:00 - 9:30 am	Connecting Digital, Accelerating Growth Neal Mohan, VP Display Advertising, Google
9:30 - 10:00 am	The Coca-Cola Company's Liquid & Linked Marketing: How a 127-year-old company is pivoting for success in a real-time, socially-connected world The Coca-Cola Company sells over 500 brands in 207 countries, with over 700,000 System associates and 1.8B+ servings of their beverages everyday. Hear insights and lessons learned on how the world's most valuable brand is remaining relevant by becoming more connected, transparent and nimble in real-time. Wendy Clark, Senior Vice President, Integrated Marketing Communications and Capabilities, Coca-Cola
10:00 - 10:35 am	Advertisers Must be Inventors This year, Volkswagen and Deutsch LA partnered with Google to work on a briefto re-imagine how to build a stronger, bigger community around its brand. In today’s connected world, telling stories alone isn’t enough; we need to create tangible value and utility to bring the brand’s promise to life. In this session the creative team from Deutsch LA will be talking about the process for developing more rewarding and shareable experience. Winston Binch, Partner/Chief, Digital Creative Officer, Deutsch LA David Kim, Group Creative Director, Deutsch LA
10:35 - 11:15 am	Time to Rethink the Marketing Mix? Emerging trends in digital marketing -- including new ad formats, the rise of social media, and proliferation of channels -- are creating new challenges and opportunities for brand marketers. What are the key trends marketers should be concerned about -- and how should they respond? AdAge deputy editor Michael Learmonth poses the hard questions in an executive dialogue on what’s next for brand marketing. Fireside chat with: Michael Learmonth, Deputy Managing Editor, Advertising Age Lorraine Twohill, VP, Global Marketing, Google Jonathan Nelson, CEO, Omnicom Digital
11:15 am - 12: 15 pm	New and Native: Extending the Conversation Technology has had a profound impact on the media industry. This disruption, though, has brought along significant opportunities for creative publishers to thrive. In this session we’re bringing in three executives to show how they’ve leveraged the digital revolution to deliver more engaging content and differentiated solutions to advertisers. Randall Rothenberg, President & CEO, Interactive Advertising Bureau (provocateur) Jim Lanzone, President, CBS Interactive Peter Horan, President & Chief Operating Officer, Answers Meredith Kopit Levien, Group Publisher & Chief Revenue Officer, Forbes Media

We look forward to seeing you on June 4th at thinkDoubleClick.

Posted by Yamini Gupta - Product Marketing Manager
Was this blog post useful? Share your feedback with us.]]> https://googledata.org/uncategorized/explore-the-future-of-digital-marketing-with-google-and-industry-executives-on-june-4th-4/feed/ 0 Introducing the revamped Google Publisher Toolbar https://googledata.org/uncategorized/introducing-the-revamped-google-publisher-toolbar/?utm_source=rss&utm_medium=rss&utm_campaign=introducing-the-revamped-google-publisher-toolbar https://googledata.org/uncategorized/introducing-the-revamped-google-publisher-toolbar/#comments Wed, 22 May 2013 18:15:00 +0000 https://googledata.org/?guid=ad101ba85b52a638390efef314317767 Over 234,000 of you have installed the Google Publisher Toolbar since it launched early last year. The Toolbar is a Chrome extension that gives you up-to-date information on your AdSense account such as earnings and performance and access to ad overlays that offer reporting and blocking controls directly on your site.

We’ve spent a lot of time looking at ways to further enhance this tool to give you richer functionality and more control over the ads displayed on your site. Today, with your feedback, we’re happy to share the revamped Google Publisher Toolbar.

The Google Publisher Toolbar will continue to include the same popular functionality as before in addition to a new feedback mechanism and blocking capabilities.

The new user interface makes detailed and up-to-date information on your account instantly accessible and includes the following features:

Pop-up account overview: Giving you quick access to your estimated account earnings summary for today, yesterday, this month and last month as well as information on your top 5 channels or sites by revenue over a variety of date ranges.
Ad Details: Giving you detailed information and full insight into a specific impression including buyer and advertiser details, the creative associated with the current view and now includes the ability to block the ad by buyer.
Feedback box: You can now share your feedback directly with Google through our new feedback box embedded in the user interface.

The new user interface makes detailed and up-to-date information on your account instantly accessible and includes the following features:

Pop-up account overview: Giving you quick access to your estimated account earnings summary for today, yesterday, this month and last month as well as information on your top 5 channels or sites by revenue over a variety of date ranges.
Ad Details: Giving you detailed information and full insight into a specific impression including buyer and advertiser details, the creative associated with the current view and now includes the ability to block the ad by buyer.
Feedback box: You can now share your feedback directly with Google through our new feedback box embedded in the user interface.

As always, please be assured that clicking the ad overlays generated by the toolbar is permitted, and won’t generate any invalid clicks. If you haven’t already installed the Toolbar, you can download it from the Chrome Web Store. If you’re already using the Toolbar, no action is needed on your part as it’ll automatically update with the revamped version. Tell us what you think of the revamped Toolbar on our AdSense +page.

Posted by Fiona Herring - AdSense Product Manager
Was this blog post useful? Share your feedback with us.]]> https://googledata.org/uncategorized/introducing-the-revamped-google-publisher-toolbar/feed/ 0 10 for 10 publisher stories: Sportonline.de’s winning approach https://googledata.org/uncategorized/10-for-10-publisher-stories-sportonline-des-winning-approach/?utm_source=rss&utm_medium=rss&utm_campaign=10-for-10-publisher-stories-sportonline-des-winning-approach https://googledata.org/uncategorized/10-for-10-publisher-stories-sportonline-des-winning-approach/#comments Tue, 21 May 2013 15:30:00 +0000 https://googledata.org/?guid=6046bfaa97ccbcc16b4b693449a931a7 In each of the 10 weeks leading up to AdSense’s 10th anniversary on June 18th, we’ll be sharing a new publisher success story. Read on to meet this week’s featured publisher, and feel free to submit your own success story to our team.

While managing a number of technology-related websites, Matthias Sandner and two colleagues decided to create a new site to address one of their shared passions: soccer. They brought this vision to life in 2011 with the launch of German site Sportonline.de, which they now run with a small team of employees. Matthias had been an AdSense publisher since 2007, so implementing AdSense on Sportonline.de was one of the first things he did on the site.

(To enable captions in a number of languages, click on the ‘Captions’ link in the bottom right corner of the YouTube player once the video starts playing.)

AdSense currently generates between 50 and 60 percent of Sportonline.de’s total advertising revenue, and has helped financially support the new site. Matthias has found that the 728 x 90 Leaderboard with both text and image ads enabled performs the best on his site. Since Sportonline.de is still new and growing, the team mainly invests the AdSense earnings into new content and employees. “Not only does AdSense offer a convincing performance,” says Matthias, “but it’s also clear and easy to use.” As a result, the team can focus on developing the website rather than devoting time to selling ads.

Matthias has been happy about the performance of AdSense, and is currently working to continue growing the user base and revenue from the site. He makes uses of other Google products like Analytics, which provides insights to help the team continue improving the site. In addition, Sportonline.de has already developed a large following on Google+, where the team shares content and interacts with over 35,000 fans.

For more on Sportonline.de’s start-up success, read the full story. Join us here again next Tuesday for another inspirational publisher story, and feel free to share your comments on our AdSense +page.

Posted by Arlene Lee - Inside AdSense Team
Was this blog post useful? Share your feedback with us.]]> In each of the 10 weeks leading up to AdSense’s 10th anniversary on June 18th, we’ll be sharing a new publisher success story. Read on to meet this week’s featured publisher, and feel free to submit your own success story to our team.

While managing a number of technology-related websites, Matthias Sandner and two colleagues decided to create a new site to address one of their shared passions: soccer. They brought this vision to life in 2011 with the launch of German site Sportonline.de, which they now run with a small team of employees. Matthias had been an AdSense publisher since 2007, so implementing AdSense on Sportonline.de was one of the first things he did on the site.

(To enable captions in a number of languages, click on the ‘Captions’ link in the bottom right corner of the YouTube player once the video starts playing.)

AdSense currently generates between 50 and 60 percent of Sportonline.de’s total advertising revenue, and has helped financially support the new site. Matthias has found that the 728 x 90 Leaderboard with both text and image ads enabled performs the best on his site. Since Sportonline.de is still new and growing, the team mainly invests the AdSense earnings into new content and employees. “Not only does AdSense offer a convincing performance,” says Matthias, “but it’s also clear and easy to use.” As a result, the team can focus on developing the website rather than devoting time to selling ads.

Matthias has been happy about the performance of AdSense, and is currently working to continue growing the user base and revenue from the site. He makes uses of other Google products like Analytics, which provides insights to help the team continue improving the site. In addition, Sportonline.de has already developed a large following on Google+, where the team shares content and interacts with over 35,000 fans.

For more on Sportonline.de’s start-up success, read the full story. Join us here again next Tuesday for another inspirational publisher story, and feel free to share your comments on our AdSense +page.

Posted by Arlene Lee - Inside AdSense Team
Was this blog post useful? Share your feedback with us.]]> https://googledata.org/uncategorized/10-for-10-publisher-stories-sportonline-des-winning-approach/feed/ 0 Join our Policy Refreshers https://googledata.org/uncategorized/join-our-policy-refreshers/?utm_source=rss&utm_medium=rss&utm_campaign=join-our-policy-refreshers https://googledata.org/uncategorized/join-our-policy-refreshers/#comments Mon, 20 May 2013 22:30:00 +0000 https://googledata.org/?guid=8ad16061ae8d3568c169d15c588e855d In order to help you better understand our policies, we’ll be holding a series of policy refreshers online in the coming weeks. We’ll discuss the policies we’re asked about most, explain how we enforce them and share tips on how to stay compliant.

In this series, we’ll review:

Our general policies
How to keep your content family- safe
How to ensure your ad placements are policy compliant

Check the schedule below to sign up for our Hangouts on Air, and look out for more blog posts on AdSense policies in the coming weeks.

View our Hangouts schedule

Posted by Pamela Malone - AdSense Policy Specialist
Was this blog post useful? Share your feedback with us.

]]> In order to help you better understand our policies, we’ll be holding a series of policy refreshers online in the coming weeks. We’ll discuss the policies we’re asked about most, explain how we enforce them and share tips on how to stay compliant.

In this series, we’ll review:

Our general policies
How to keep your content family- safe
How to ensure your ad placements are policy compliant

Check the schedule below to sign up for our Hangouts on Air, and look out for more blog posts on AdSense policies in the coming weeks.

View our Hangouts schedule

Posted by Pamela Malone - AdSense Policy Specialist
Was this blog post useful? Share your feedback with us.

]]> https://googledata.org/uncategorized/join-our-policy-refreshers/feed/ 0 Doing more with the reporting dimensions in your account https://googledata.org/uncategorized/doing-more-with-the-reporting-dimensions-in-your-account/?utm_source=rss&utm_medium=rss&utm_campaign=doing-more-with-the-reporting-dimensions-in-your-account https://googledata.org/uncategorized/doing-more-with-the-reporting-dimensions-in-your-account/#comments Wed, 15 May 2013 17:00:00 +0000 https://googledata.org/?guid=be035bd452d7e4f0a6e79679e3e3d33e The performance reports in your AdSense account are key to understanding your earnings and to identifying optimization opportunities. We’re continuously reviewing your feedback in order to improve the reporting functionality for you. Today, we’re excited to announce the launch of two new, long-awaited features that provide you with a more detailed segmentation of traffic in your reports.

Combining different reporting dimensions
The Countries report shows your performance broken down by the country of users who engaged with the ads on your pages. In addition to viewing a country breakdown for reports by ad type, bid type, and targeting type, you’ll now also be able to see a Countries report when viewing the reporting dimensions URL channel, custom channel, and ad unit. This will allow you to segment your traffic further and get a better understanding of your account performance in different locations.

Please note that the country breakdown of reports by URL channel, custom channel, and ad unit will only be available for reports with date ranges starting March 9th and later.

Introducing a new reporting dimension
In order to help you get more granular insights into your performance on a site level, we’re introducing a new reporting type for Owned sites. “Owned” sites are all sites specified as owned in the site management feature, and the new reporting dimension for Owned sites will be a subset of the Sites report. In contrast to the Sites report, however, you’ll be able to combine the Owned sites report with the Countries report. This will allow you to segment your traffic in more detail and understand the performance of your sites across different countries

Please note that historical data in Owned sites reports will be available from the date that a site was added or claimed as “owned”. You’ll only be able to view country breakdowns for Owned sites for reports with date ranges starting March 22nd 2011 or later. If a site is removed from the “Owned” sites list, it will no longer show in the report.

We hope that the improvements to our reporting features will help you better segment and understand where your users are coming from and whether there are performance differences across different countries. You can also use this information to isolate potential invalid activity. Unexpected use can be a sign that you are receiving potential invalid activity. Please share your feedback on our AdSense+page and let us know what you found out thanks to these new functionalities.

Posted by Matt Goodridge - AdSense Product Manager
Was this blog post useful? Share your feedback with us.]]> The performance reports in your AdSense account are key to understanding your earnings and to identifying optimization opportunities. We’re continuously reviewing your feedback in order to improve the reporting functionality for you. Today, we’re excited to announce the launch of two new, long-awaited features that provide you with a more detailed segmentation of traffic in your reports.

Combining different reporting dimensions
The Countries report shows your performance broken down by the country of users who engaged with the ads on your pages. In addition to viewing a country breakdown for reports by ad type, bid type, and targeting type, you’ll now also be able to see a Countries report when viewing the reporting dimensions URL channel, custom channel, and ad unit. This will allow you to segment your traffic further and get a better understanding of your account performance in different locations.

Please note that the country breakdown of reports by URL channel, custom channel, and ad unit will only be available for reports with date ranges starting March 9th and later.

Introducing a new reporting dimension
In order to help you get more granular insights into your performance on a site level, we’re introducing a new reporting type for Owned sites. “Owned” sites are all sites specified as owned in the site management feature, and the new reporting dimension for Owned sites will be a subset of the Sites report. In contrast to the Sites report, however, you’ll be able to combine the Owned sites report with the Countries report. This will allow you to segment your traffic in more detail and understand the performance of your sites across different countries

Please note that historical data in Owned sites reports will be available from the date that a site was added or claimed as “owned”. You’ll only be able to view country breakdowns for Owned sites for reports with date ranges starting March 22nd 2011 or later. If a site is removed from the “Owned” sites list, it will no longer show in the report.

We hope that the improvements to our reporting features will help you better segment and understand where your users are coming from and whether there are performance differences across different countries. You can also use this information to isolate potential invalid activity. Unexpected use can be a sign that you are receiving potential invalid activity. Please share your feedback on our AdSense+page and let us know what you found out thanks to these new functionalities.

Posted by Matt Goodridge - AdSense Product Manager
Was this blog post useful? Share your feedback with us.]]> https://googledata.org/uncategorized/doing-more-with-the-reporting-dimensions-in-your-account/feed/ 0 10 for 10 publisher stories: Expat blog expands horizons and its business https://googledata.org/uncategorized/10-for-10-publisher-stories-expat-blog-expands-horizons-and-its-business/?utm_source=rss&utm_medium=rss&utm_campaign=10-for-10-publisher-stories-expat-blog-expands-horizons-and-its-business https://googledata.org/uncategorized/10-for-10-publisher-stories-expat-blog-expands-horizons-and-its-business/#comments Tue, 14 May 2013 16:00:00 +0000 https://googledata.org/?guid=93026904c054720ac9b7f56cb1d65cac

In each of the 10 weeks leading up to AdSense’s 10th anniversary on June 18th, we’ll be sharing a new publisher success story. Read on to meet this week’s featured publisher, and feel free to submit your own success story to our team.

After finding few sites devoted to expats around the world, in 2005 Julien Faliu decided to launch a community platform for that audience. An expat himself, Julien has since grown his site into a company based in Mauritius that now employs 15 members of staff. Expat blog receives 12 million pageviews per month and is now available in four languages.

Julien initially turned to AdSense as a way to cover the costs of running his website, but as his revenue increased, he decided to focus on advertising. Today, Julien is responsible for all of the advertising space on the site. “At the start, AdSense allowed me to get my website set up by covering my costs,” Julien says. “Now, I can truly say that AdSense has enabled me to grow and recruit staff.”

Beyond AdSense, Julien also uses a number of other Google tools to continue developing his business. For instance, Analytics enables him to view his site’s growth, and DoubleClick for Publishers (DFP) Small Business helps him manage all of the advertising on the site.

What’s next for Expat blog? Julien and his team are currently developing a strategy to monetize their mobile site, and looking towards bringing private investors on board to fund the next stage of growth.

For more details about Julien’s success with Expat blog, be sure to read the full story. We’ll be back again next Tuesday to introduce you to another AdSense publisher.

Posted by Arlene Lee - Inside AdSense Team
Was this blog post useful? Share your feedback with us.]]> https://googledata.org/uncategorized/10-for-10-publisher-stories-expat-blog-expands-horizons-and-its-business/feed/ 0 AdSense now speaks Vietnamese https://googledata.org/uncategorized/adsense-now-speaks-vietnamese/?utm_source=rss&utm_medium=rss&utm_campaign=adsense-now-speaks-vietnamese https://googledata.org/uncategorized/adsense-now-speaks-vietnamese/#comments Fri, 10 May 2013 17:30:00 +0000 https://googledata.org/?guid=fa98a7f7eeb2e8416b76a8860fbd97c1 The Google AdSense team is pleased to announce the official launch of Vietnamese language support for AdSense for content.

Why Vietnamese language is important to Google
Vietnam is one of the fastest growing online markets in the world, with huge potential ahead. The online landscape has evolved rapidly in the last few years, becoming as vibrant and colorful as the streets of Hanoi.

We hope that introducing Vietnamese language support will help fuel even more great quality content creation, while helping advertisers reach out to a booming online user base through display ads.

How to get started

Please start by familiarizing yourself with the AdSense program policies. Need a refresher? Update your understanding of the policies by taking this AdSense policy quiz.
Sign up for an Adsense account by enrolling your Vietnamese language website.
Once your AdSense account has been approved, congratulations, simply add the AdSense code to your site to start displaying relevant, contextually targeted ads.

Chào mừng đến với chương trình adsense!

Posted by Emanuele Brandi - Product Sales Lead
Was this blog post useful? Share your feedback with us.]]> The Google AdSense team is pleased to announce the official launch of Vietnamese language support for AdSense for content.

Why Vietnamese language is important to Google
Vietnam is one of the fastest growing online markets in the world, with huge potential ahead. The online landscape has evolved rapidly in the last few years, becoming as vibrant and colorful as the streets of Hanoi.

We hope that introducing Vietnamese language support will help fuel even more great quality content creation, while helping advertisers reach out to a booming online user base through display ads.

How to get started

Please start by familiarizing yourself with the AdSense program policies. Need a refresher? Update your understanding of the policies by taking this AdSense policy quiz.
Sign up for an Adsense account by enrolling your Vietnamese language website.
Once your AdSense account has been approved, congratulations, simply add the AdSense code to your site to start displaying relevant, contextually targeted ads.

Chào mừng đến với chương trình adsense!

Posted by Emanuele Brandi - Product Sales Lead
Was this blog post useful? Share your feedback with us.]]> https://googledata.org/uncategorized/adsense-now-speaks-vietnamese/feed/ 0 10 for 10 publisher stories: Canal Sur thrives with digital tools https://googledata.org/uncategorized/10-for-10-publisher-stories-canal-sur-thrives-with-digital-tools/?utm_source=rss&utm_medium=rss&utm_campaign=10-for-10-publisher-stories-canal-sur-thrives-with-digital-tools https://googledata.org/uncategorized/10-for-10-publisher-stories-canal-sur-thrives-with-digital-tools/#comments Tue, 07 May 2013 15:35:00 +0000 https://googledata.org/?guid=fa8abf6ccf840ce4901b373c7913a2a3 In each of the 10 weeks leading up to AdSense’s 10th anniversary on June 18th, we’ll be sharing a new publisher success story. Read on to meet this week’s featured publisher, and feel free to submit your own success story to our team.

Seville’s Radio y Televisión de Andalucía (RTVA) broadcasts TV and radio programs online as well as the news via its website, Canal Sur. The site, which employs 18 people and receives about 6.5 million visits a month, joined the AdSense program four years ago. According to Antonio Manfredi, Director of Interactive Media at RTVA, “the economic crisis affected us like the rest of the media throughout Spain, so we decided to look for new ways to improve. We realized that AdSense was the simplest and most profitable option.”

(To enable captions in a number of languages, click on the ‘Captions’ link in the bottom right corner of the YouTube player once the video starts playing.)

Since joining AdSense, total global advertising revenue has increased by 40 percent, and AdSense has played a major part in making the website profitable. Looking ahead, the company is planning to work more closely with YouTube and to improve its TV-on-demand services.

Read the full case study to learn more about Canal Sur’s experience with AdSense. We look forward to seeing you next week for the second half of our ‘10 for 10’ series!

Posted by Arlene Lee - Inside AdSense Team
Was this blog post useful? Share your feedback with us.]]> In each of the 10 weeks leading up to AdSense’s 10th anniversary on June 18th, we’ll be sharing a new publisher success story. Read on to meet this week’s featured publisher, and feel free to submit your own success story to our team.

Seville’s Radio y Televisión de Andalucía (RTVA) broadcasts TV and radio programs online as well as the news via its website, Canal Sur. The site, which employs 18 people and receives about 6.5 million visits a month, joined the AdSense program four years ago. According to Antonio Manfredi, Director of Interactive Media at RTVA, “the economic crisis affected us like the rest of the media throughout Spain, so we decided to look for new ways to improve. We realized that AdSense was the simplest and most profitable option.”

(To enable captions in a number of languages, click on the ‘Captions’ link in the bottom right corner of the YouTube player once the video starts playing.)

Since joining AdSense, total global advertising revenue has increased by 40 percent, and AdSense has played a major part in making the website profitable. Looking ahead, the company is planning to work more closely with YouTube and to improve its TV-on-demand services.

Read the full case study to learn more about Canal Sur’s experience with AdSense. We look forward to seeing you next week for the second half of our ‘10 for 10’ series!

Posted by Arlene Lee - Inside AdSense Team
Was this blog post useful? Share your feedback with us.]]> https://googledata.org/uncategorized/10-for-10-publisher-stories-canal-sur-thrives-with-digital-tools/feed/ 0 Increasing the accuracy of AdSense reporting https://googledata.org/uncategorized/increasing-the-accuracy-of-adsense-reporting/?utm_source=rss&utm_medium=rss&utm_campaign=increasing-the-accuracy-of-adsense-reporting https://googledata.org/uncategorized/increasing-the-accuracy-of-adsense-reporting/#comments Thu, 02 May 2013 16:00:00 +0000 https://googledata.org/?guid=6c1bb01259c742755278a55ab28019fb We know many of our publishers use multiple Google products on a regular basis, and one of our top priorities is to ensure that each interaction across our products provides a seamless experience. To better align the way we report performance across all of our publisher products and ensure accuracy, we’re updating the way certain data is shown in AdSense accounts.

As you may know, your earnings at the end of each month currently reflect the amount you've earned less any deductions for invalid activity. This is a step we’ve always taken to ensure advertisers are not charged for such activity. Until now, however, clicks and impressions associated with this activity still appeared in AdSense performance reports. Starting May 1st, we'll remove those associated clicks and impressions to address this discrepancy and provide you with the most accurate reporting.

So what does this mean for your AdSense account? First and foremost, this change will not impact your earnings in any way. In most cases, removing the invalid activity from your reports means you can expect to see a slight decrease in clicks and impressions, causing a slight increase in CPC (cost-per-click) and RPM (revenue per thousand impressions). The clicks and impressions that we’ll no longer show in reports include activity like accidental clicks, so metrics like your CTR (clickthrough rate) will more accurately reflect your site's performance. You might also see a more noticeable difference in your AdSense reporting when compared with your own account statistics measured through other tools. Please note that this change won’t affect the way we screen for invalid activity.

As a reminder, we encourage you to keep up to date on ways that you can monitor your website for such activity – we have a lot of resources in our Help Center covering this topic. Finally, note that reports for dates prior to May 1st will be unaffected.

Posted by Matt Goodridge - AdSense Product Manager
Was this blog post useful? Share your feedback with us.

]]> We know many of our publishers use multiple Google products on a regular basis, and one of our top priorities is to ensure that each interaction across our products provides a seamless experience. To better align the way we report performance across all of our publisher products and ensure accuracy, we’re updating the way certain data is shown in AdSense accounts.

As you may know, your earnings at the end of each month currently reflect the amount you've earned less any deductions for invalid activity. This is a step we’ve always taken to ensure advertisers are not charged for such activity. Until now, however, clicks and impressions associated with this activity still appeared in AdSense performance reports. Starting May 1st, we'll remove those associated clicks and impressions to address this discrepancy and provide you with the most accurate reporting.

So what does this mean for your AdSense account? First and foremost, this change will not impact your earnings in any way. In most cases, removing the invalid activity from your reports means you can expect to see a slight decrease in clicks and impressions, causing a slight increase in CPC (cost-per-click) and RPM (revenue per thousand impressions). The clicks and impressions that we’ll no longer show in reports include activity like accidental clicks, so metrics like your CTR (clickthrough rate) will more accurately reflect your site's performance. You might also see a more noticeable difference in your AdSense reporting when compared with your own account statistics measured through other tools. Please note that this change won’t affect the way we screen for invalid activity.

As a reminder, we encourage you to keep up to date on ways that you can monitor your website for such activity – we have a lot of resources in our Help Center covering this topic. Finally, note that reports for dates prior to May 1st will be unaffected.

Posted by Matt Goodridge - AdSense Product Manager
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]]> https://googledata.org/uncategorized/increasing-the-accuracy-of-adsense-reporting/feed/ 0 10 for 10 publisher stories: Pronounced success for Forvo https://googledata.org/uncategorized/10-for-10-publisher-stories-pronounced-success-for-forvo/?utm_source=rss&utm_medium=rss&utm_campaign=10-for-10-publisher-stories-pronounced-success-for-forvo https://googledata.org/uncategorized/10-for-10-publisher-stories-pronounced-success-for-forvo/#comments Tue, 30 Apr 2013 16:30:00 +0000 https://googledata.org/?guid=402f78c46261da1d920da60c364ff745 In each of the 10 weeks leading up to AdSense’s 10th anniversary on June 18th, we’ll be sharing a new publisher success story. Read on to meet this week’s featured publisher, and feel free to submit your own success story to our team.

For those learning a new language or just wondering how words are pronounced in different parts of the world, Forvo provides a solution. Launched in 2008, the online pronunciation guide offers recordings of over 1.5 million words in 36 languages, uploaded by native speakers. A team of four based in Guipúzcoa, Spain maintains the site, which has 250,000 registered users and receives around nine million visits a month.

According to CEO Félix Vela, “the income from AdSense has allowed me to take on two new employees over the past couple of years.” Félix has been happy with the quality and relevance of the ads, and regularly uses other Google tools like Analytics to understand the site’s visitors.

Looking ahead, Félix plans to continue improving the site and increasing the number of pronunciation examples available. “There’s absolutely no doubt that AdSense will continue to play a fundamental role in this growth,” he says.

Read Forvo’s full story, and join us here again next week to meet our next publisher.

Posted by Arlene Lee - Inside AdSense Team
Was this blog post useful? Share your feedback with us.]]> In each of the 10 weeks leading up to AdSense’s 10th anniversary on June 18th, we’ll be sharing a new publisher success story. Read on to meet this week’s featured publisher, and feel free to submit your own success story to our team.

For those learning a new language or just wondering how words are pronounced in different parts of the world, Forvo provides a solution. Launched in 2008, the online pronunciation guide offers recordings of over 1.5 million words in 36 languages, uploaded by native speakers. A team of four based in Guipúzcoa, Spain maintains the site, which has 250,000 registered users and receives around nine million visits a month.

According to CEO Félix Vela, “the income from AdSense has allowed me to take on two new employees over the past couple of years.” Félix has been happy with the quality and relevance of the ads, and regularly uses other Google tools like Analytics to understand the site’s visitors.

Looking ahead, Félix plans to continue improving the site and increasing the number of pronunciation examples available. “There’s absolutely no doubt that AdSense will continue to play a fundamental role in this growth,” he says.

Read Forvo’s full story, and join us here again next week to meet our next publisher.

Posted by Arlene Lee - Inside AdSense Team
Was this blog post useful? Share your feedback with us.]]> https://googledata.org/uncategorized/10-for-10-publisher-stories-pronounced-success-for-forvo/feed/ 0 A tenfold revenue increase in just three months – nanapi.jp’s success story https://googledata.org/uncategorized/a-tenfold-revenue-increase-in-just-three-months-nanapi-jps-success-story/?utm_source=rss&utm_medium=rss&utm_campaign=a-tenfold-revenue-increase-in-just-three-months-nanapi-jps-success-story https://googledata.org/uncategorized/a-tenfold-revenue-increase-in-just-three-months-nanapi-jps-success-story/#comments Fri, 26 Apr 2013 17:00:00 +0000 https://googledata.org/?guid=4372b77e7d5fbae29cab9be31e5bd099

nanapi.jp is a Japanese site which provides helpful tips for everyday life. From tips on romance to how to use web services, it has all sorts of advice for everyone.

Recently, nanapi started using AdSense and has seen a steady revenue increase. We spoke to Mr. Furukawa, the CEO, and Mr. Saito, the Director of Ads, and asked them about their experiences with AdSense.

■ Inside AdSense (IA): Please tell us the history of nanapi and how you built your site.
We established nanapi in September, 2009. We realized that there was a need for an information site where people could find tips for everyday life, so we decided to provide this content in the form of articles on various topics.

Initially, we only had a desktop site but now we’ve created a mobile site for smartphones too. As of August 2012, we receive 42 million page views and 9 million unique users per month. The number of unique users is bigger on the desktop site, but the smartphone site receives more page views.

■ IA: How and why did you start using AdSense?
When we first established the site, we decided not to implement ads as we wanted to focus on creating quality content first. After our number of monthly visitors reached 10 million, we implemented a medium rectangle (300x250) in the upper right corner of the site. As a result, we earned higher revenue than we’d anticipated.

We were surprised by the quality of the ads and how well they matched the content of our site. We’d been concerned that ads might damage the design or usability of our site, but we didn’t feel that way about the site post-implementation. That’s why we decided to use AdSense more.

■ IA: What results did you see after implementing AdSense?
We started to use AdSense more after the pilot in April 2012. More specifically, we switched from another ad network to AdSense, and increased the number of ads per page. Our revenue increased more than ten times in just three months!

nanapi covers a lot of topics, and it can be difficult to show relevant ads, but with AdSense's contextual targeting, relevant ads are shown automatically. People visit nanapi before they take action, and that's why it's natural for our visitors to click relevant ads and leave the site. We implemented 336x280 ads below our articles to capture this kind of user behavior.

■ IA: Did you have any issues after implementing Google AdSense?
We didn’t have any difficulty in implementing or setting up AdSense. Compared to the ad network we used before, AdSense’s account interface is easy to use. It was also very easy to implement AdSense on our smartphone site. We pasted the ad code from the account interface, just as we’d done for the desktop site. It’s very good that AdSense allows us to check performance by platform too.

As for resources, we only need one person to manage AdSense. The account interface is very easy to use. For example, when we experiment with changing an ad format, we can check its performance immediately.

We were concerned that ads would deteriorate the usability of our website. However, ad quality was very good and we didn’t have to worry. Since the ads match our content, they enhance the information on the site and we haven’t received a single complaint from our users

■ IA: Please tell us about your plans for the future.
We plan to keep adding more and more articles to our site. Our goal is to make users think that “if you visit nanapi, you’ll find answers for all kinds of topics.” From an ads perspective, we’re considering using DoubleClick for Publishers (DFP) to manage our ad units more easily.

Posted by Ayaka Sakakibara - Strategic Partner Manager
Was this blog post useful? Share your feedback with us.]]> https://googledata.org/uncategorized/a-tenfold-revenue-increase-in-just-three-months-nanapi-jps-success-story/feed/ 0 Understanding the dynamics of the AdSense auction – Part II https://googledata.org/uncategorized/understanding-the-dynamics-of-the-adsense-auction-part-ii/?utm_source=rss&utm_medium=rss&utm_campaign=understanding-the-dynamics-of-the-adsense-auction-part-ii https://googledata.org/uncategorized/understanding-the-dynamics-of-the-adsense-auction-part-ii/#comments Thu, 25 Apr 2013 16:10:00 +0000 https://googledata.org/?guid=8776415404c9454126d2914a520e703a Earlier this week, we started a two-part series to help you better understand the AdSense ad auction and how it helps you earn the most money possible. We shared how text and image ads compete in the same auction, and that our system selects either ad type based on the predicted value -- sometimes resulting in one image ad winning out over multiple text ads. Following on that discussion, today we’ll turn our attention to just text ads.

If you’re using one of our large ad unit sizes like the 300x250 medium rectangle or the 160x600 wide skyscraper, you may have noticed that you’ll sometimes see multiple text ads in the ad unit, while only one or two ads at other times. As we noted earlier this week, our system predicts the value of each competing ad for every impression, based on historic performance and comparison across a variety of scenarios. There can sometimes be cases where our system determines that one or two specific text ads are significantly higher-performing than the other eligible text ads, and that showing them separately would result in higher performance than if the ads were shown together with lower-performing ones. When this occurs, we’ll show them alone, and this means you’ll see less than the full number of text ads in the ad unit.

We know that it can sometimes be confusing to see fewer text ads appearing in an ad unit, and that it can create extra white space, but please know that this behavior is intended to help you earn the most from all of your impressions. As we continue to make improvements to the rendering of the ads and develop new ad formats, we’ll keep you posted right here on our blog.

Thanks for joining us for this series. We hope you found it useful; please feel free to share your thoughts and suggestions on our AdSense +page.

Posted by Johan Land - AdSense Product Manager

Was this blog post useful? Share your feedback with us.

]]> Earlier this week, we started a two-part series to help you better understand the AdSense ad auction and how it helps you earn the most money possible. We shared how text and image ads compete in the same auction, and that our system selects either ad type based on the predicted value -- sometimes resulting in one image ad winning out over multiple text ads. Following on that discussion, today we’ll turn our attention to just text ads.

If you’re using one of our large ad unit sizes like the 300x250 medium rectangle or the 160x600 wide skyscraper, you may have noticed that you’ll sometimes see multiple text ads in the ad unit, while only one or two ads at other times. As we noted earlier this week, our system predicts the value of each competing ad for every impression, based on historic performance and comparison across a variety of scenarios. There can sometimes be cases where our system determines that one or two specific text ads are significantly higher-performing than the other eligible text ads, and that showing them separately would result in higher performance than if the ads were shown together with lower-performing ones. When this occurs, we’ll show them alone, and this means you’ll see less than the full number of text ads in the ad unit.

We know that it can sometimes be confusing to see fewer text ads appearing in an ad unit, and that it can create extra white space, but please know that this behavior is intended to help you earn the most from all of your impressions. As we continue to make improvements to the rendering of the ads and develop new ad formats, we’ll keep you posted right here on our blog.

Thanks for joining us for this series. We hope you found it useful; please feel free to share your thoughts and suggestions on our AdSense +page.

Posted by Johan Land - AdSense Product Manager

Was this blog post useful? Share your feedback with us.

]]> https://googledata.org/uncategorized/understanding-the-dynamics-of-the-adsense-auction-part-ii/feed/ 0 Richer user engagement with the new 970×90 ad size https://googledata.org/uncategorized/richer-user-engagement-with-the-new-970x90-ad-size/?utm_source=rss&utm_medium=rss&utm_campaign=richer-user-engagement-with-the-new-970x90-ad-size https://googledata.org/uncategorized/richer-user-engagement-with-the-new-970x90-ad-size/#comments Wed, 24 Apr 2013 18:00:00 +0000 https://googledata.org/?guid=e20016e45fc37a26307da369a24991a5 It’s been just a few months since we launched a new, larger 300x600 ad size, giving you the opportunity to attract brand advertisers looking for large spaces to engage with users. We’ve received a lot of positive feedback and are happy to let you know that we’ll be expanding our range of available ad sizes to include the brand-friendly 970x90 ad unit.

970x90 ad units are a newly adopted IAB standard and are also known as ‘super leaderboards’. This larger ad size is another visually impactful placement for advertisers to promote their products and services even on wider screens.

970x90 Text Ad

970x90 Image Ad

970x90 Text Ad

970x90 Image Ad

Please note that since the 970x90 unit is new to our network, you’ll currently see mainly text ads appearing in this format. The new super leaderboard ad unit can show up to four text ads organized in a column layout but, as with other ad sizes, the number of text ads per unit may vary per impression. When enabling image and rich media ads for this unit, display ads in the size of a 728x90 unit will be displayed initially. Over time, we expect that the inventory of image and rich media ads for the 970x90 will grow and you’ll see more full-size display ads being served.

As always, we strongly recommend considering your content when placing your ad units to ensure both users and advertisers have a great experience with your site. Please note that the limit for AdSense for content ad units still remains at three per page.

We look forward to hearing what you think about the new 970x90 ad size. Feel free to share your thoughts and feedback on our AdSense +page.

Posted by Omer Gimenez Llach - AdSense Software Engineer & Johan Land - AdSense Product Manager
Was this blog post useful? Share your feedback with us.]]> https://googledata.org/uncategorized/richer-user-engagement-with-the-new-970x90-ad-size/feed/ 0 10 for 10 publisher stories: Lessons from Teaching Ideas https://googledata.org/uncategorized/10-for-10-publisher-stories-lessons-from-teaching-ideas/?utm_source=rss&utm_medium=rss&utm_campaign=10-for-10-publisher-stories-lessons-from-teaching-ideas https://googledata.org/uncategorized/10-for-10-publisher-stories-lessons-from-teaching-ideas/#comments Tue, 23 Apr 2013 17:00:00 +0000 https://googledata.org/?guid=9ed61acead552f123c67a15dbde48f04 In our third ‘10 for 10’ publisher success story leading up to AdSense’s 10th anniversary, we’ll hear from U.K. publisher Mark Warner of Teaching Ideas. The site offers thousands of free learning resources for teachers around the world, from ideas for classroom activities to printable posters. Mark launched the site in 1998 as a hobby while training to become a teacher, and it now attracts an average of 25,000 unique visitors a day.

Today, Mark generates 90 percent of the site’s income with AdSense, and also uses DoubleClick for Publishers (DFP) Small Business to manage additional sources of advertising. “AdSense has had a big impact on my life,” says Mark, “allowing me to work part time, work from home, and spend more time with my family. My long-term goal is to continue building the website, making it bigger so more teachers have access to even more resources.”

For more of Mark’s story, read the full case study. We know there are many more success stories out there in the publisher community, so please feel free to share your own with us as well.

Posted by Arlene Lee - Inside AdSense Team
Was this blog post useful? Share your feedback with us.]]> In our third ‘10 for 10’ publisher success story leading up to AdSense’s 10th anniversary, we’ll hear from U.K. publisher Mark Warner of Teaching Ideas. The site offers thousands of free learning resources for teachers around the world, from ideas for classroom activities to printable posters. Mark launched the site in 1998 as a hobby while training to become a teacher, and it now attracts an average of 25,000 unique visitors a day.

Today, Mark generates 90 percent of the site’s income with AdSense, and also uses DoubleClick for Publishers (DFP) Small Business to manage additional sources of advertising. “AdSense has had a big impact on my life,” says Mark, “allowing me to work part time, work from home, and spend more time with my family. My long-term goal is to continue building the website, making it bigger so more teachers have access to even more resources.”

For more of Mark’s story, read the full case study. We know there are many more success stories out there in the publisher community, so please feel free to share your own with us as well.

Posted by Arlene Lee - Inside AdSense Team
Was this blog post useful? Share your feedback with us.]]> https://googledata.org/uncategorized/10-for-10-publisher-stories-lessons-from-teaching-ideas/feed/ 0 Understanding the dynamics of the AdSense auction – Part I https://googledata.org/google-adsense/understanding-the-dynamics-of-the-adsense-auction-part-i/?utm_source=rss&utm_medium=rss&utm_campaign=understanding-the-dynamics-of-the-adsense-auction-part-i https://googledata.org/google-adsense/understanding-the-dynamics-of-the-adsense-auction-part-i/#comments Mon, 22 Apr 2013 17:30:00 +0000 https://googledata.org/?guid=8fa376677253a2ff093a04489b76e584 We often hear questions from publishers about why the number of ads that appear in an ad unit can vary, and what that means for revenue. If you’ve ever wondered why less than four text ads sometimes appear in larger formats, or why one image ad can show instead of four text ads, keep reading -- today, we’re kicking off a two-part series to shed more light on the topic.

The answer ultimately boils down to the AdSense ad auction, and is a way to maximize your revenue. As a refresher, in the ad auction, advertisers bid to show their ads on your site: The number and price of ads in the auction changes from impression to impression, based on how much advertisers are willing to spend and how they've set up their ad campaigns. This is why we call the ad auction ‘dynamic’. In addition to their bids, advertisers are also ranked based on their Quality Score to ensure a good user experience.

To help you understand how our system selects between different ad types, today we’ll first focus on how text and image ads compete within the same auction for your ad space. Let’s say you have a 728x90 leaderboard and have enabled both text and image ads to appear. For every impression, our system predicts which ad type will be more valuable. When selecting the “winning” ad(s) for your page, our system takes the advertisers’ bids and Quality Scores into consideration and also considers historical data for specific ads, in order to predict overall performance.

So, even though a leaderboard could show up to four text ads, it may sometimes be the case that the one image ad will outperform all of the competing text ads. In other words, if you see one image ad appearing in your leaderboard, it’s because it is more valuable than the eligible text ads combined. By maximizing competition for your ad space, you’re also maximizing your revenue potential -- this is why we always recommend enabling both text and image ads for your ad units, which maximizes competition for your ad space.

Don’t miss the second part of our series later this week to learn more about how the number of text ads per ad unit is determined in AdSense ad auction. In the meantime, feel free to leave your feedback and thoughts on our AdSense +page.

Posted by Johan Land - AdSense Product Manager
Was this blog post useful? Share your feedback with us.]]> We often hear questions from publishers about why the number of ads that appear in an ad unit can vary, and what that means for revenue. If you’ve ever wondered why less than four text ads sometimes appear in larger formats, or why one image ad can show instead of four text ads, keep reading -- today, we’re kicking off a two-part series to shed more light on the topic.

The answer ultimately boils down to the AdSense ad auction, and is a way to maximize your revenue. As a refresher, in the ad auction, advertisers bid to show their ads on your site: The number and price of ads in the auction changes from impression to impression, based on how much advertisers are willing to spend and how they've set up their ad campaigns. This is why we call the ad auction ‘dynamic’. In addition to their bids, advertisers are also ranked based on their Quality Score to ensure a good user experience.

To help you understand how our system selects between different ad types, today we’ll first focus on how text and image ads compete within the same auction for your ad space. Let’s say you have a 728x90 leaderboard and have enabled both text and image ads to appear. For every impression, our system predicts which ad type will be more valuable. When selecting the “winning” ad(s) for your page, our system takes the advertisers’ bids and Quality Scores into consideration and also considers historical data for specific ads, in order to predict overall performance.

So, even though a leaderboard could show up to four text ads, it may sometimes be the case that the one image ad will outperform all of the competing text ads. In other words, if you see one image ad appearing in your leaderboard, it’s because it is more valuable than the eligible text ads combined. By maximizing competition for your ad space, you’re also maximizing your revenue potential -- this is why we always recommend enabling both text and image ads for your ad units, which maximizes competition for your ad space.

Don’t miss the second part of our series later this week to learn more about how the number of text ads per ad unit is determined in AdSense ad auction. In the meantime, feel free to leave your feedback and thoughts on our AdSense +page.

Posted by Johan Land - AdSense Product Manager
Was this blog post useful? Share your feedback with us.]]> https://googledata.org/google-adsense/understanding-the-dynamics-of-the-adsense-auction-part-i/feed/ 0 Increase user engagement with link unit ad previews https://googledata.org/google-adsense/increase-user-engagement-with-link-unit-ad-previews/?utm_source=rss&utm_medium=rss&utm_campaign=increase-user-engagement-with-link-unit-ad-previews https://googledata.org/google-adsense/increase-user-engagement-with-link-unit-ad-previews/#comments Fri, 19 Apr 2013 17:00:00 +0000 https://googledata.org/?guid=6ba048406f320fdd5aea5934d2795c4a To increase performance for our publishers, we recently launched an update to link units in select countries and site verticals. When users click on a link unit keyword, the resulting page now shows thumbnails of the advertisers' landing page. We ran extensive experiments on this change and found that users were more likely to click on the results with thumbnail images, leading to increased publisher revenue and more conversions for advertisers.

This change will happen automatically for publishers using link units in the affected countries and site verticals, so no action is required if you’re an existing user of the format. For publishers not using link units, we’d recommend trying them out!

Link units are an efficient way of monetizing smaller areas of your website.
Link units are a non-intrusive way to monetize, as the simple layout doesn’t distract from your content.

As a reminder, our program policies state you may have three link unit ad formats in addition to the three standard units.

We encourage you to test out the link unit format. For more information visit our Help Center.

Posted By Kwanho Lee - Software Engineer
Was this blog post useful? Share your feedback with us.]]> To increase performance for our publishers, we recently launched an update to link units in select countries and site verticals. When users click on a link unit keyword, the resulting page now shows thumbnails of the advertisers' landing page. We ran extensive experiments on this change and found that users were more likely to click on the results with thumbnail images, leading to increased publisher revenue and more conversions for advertisers.

Link units are an efficient way of monetizing smaller areas of your website.
Link units are a non-intrusive way to monetize, as the simple layout doesn’t distract from your content.

As a reminder, our program policies state you may have three link unit ad formats in addition to the three standard units.