Google Data » Gavin https://googledata.org Everything Google: News, Products, Services, Content, Culture Thu, 19 Mar 2015 22:49:02 +0000 en-US hourly 1 http://wordpress.org/?v=3.7.5 Google Analytics reporting for multilingual e-commerce stores – Part 3 https://googledata.org/google-analytics/google-analytics-reporting-for-multilingual-e-commerce-stores-part-3/?utm_source=rss&utm_medium=rss&utm_campaign=google-analytics-reporting-for-multilingual-e-commerce-stores-part-3 https://googledata.org/google-analytics/google-analytics-reporting-for-multilingual-e-commerce-stores-part-3/#comments Wed, 10 Mar 2010 10:48:00 +0000 Today we're sharing the last in a series of 3 posts showing you different ways to achieve a similar reporting overview for activities across multiple regions and languages for e-commerce websites.
Method 3: Roll up reporting, multiple domains and a single payment gateway

Say you have several domain names, one per country eg: example.com, example.es, example.fr, example.co.uk, but all of these websites use a common payment gateway example-payment.com.

How do you track the performance of all stores in a single account (profile) whilst being able to report on important metrics, such as revenue, or reports like goal conversion funnel visibility for each store?




Step 1) Recommended Google Analytics Tracking code configuration

1. Create a single Google Analytics profile to track all domains

2. Use the same tracking code number (UA-XXXXX-X) for all domains, and customise it to track visits across domains see below.

3. Call _setCustomVar() at visitor level scope and populate with store information for each language domain but not your payment gateway domain.

Note: By setting the custom variable at the visitor level on your store domains, you can track the visitors originally visited store information in the _utmv cookie. This value is then able to be passed between domains using cross domain tracking in step 2).

Code for all pages in example.com and any subdomains of example.com:


<script type="text/javascript">
try{
var pageTracker = _gat._getTracker("UA-XXXXX-X");
pageTracker._setDomainName(".example.com");
pageTracker._setAllowLinker(true);
pageTracker._setAllowHash(false);
pageTracker._setCustomVar(1, "store", "us", 2);
pageTracker._trackPageview();
} catch(err) {}
</script>


Code for all pages in example.es and any subdomains of example.es:

<script type="text/javascript">
 try{
 var pageTracker = _gat._getTracker("UA-XXXXX-X");
pageTracker._setDomainName(".example.es");
 pageTracker._setAllowLinker(true);
 pageTracker._setAllowHash(false);
pageTracker._setCustomVar(1, "store", "es", 2);
pageTracker._trackPageview();
 } catch(err) {}
 </script>

Code for all pages in example.fr and any subdomains of example.fr:

<script type="text/javascript">
 try{
 var pageTracker = _gat._getTracker("UA-XXXXX-X");
 pageTracker._setDomainName(".example.fr");
 pageTracker._setAllowLinker(true);
pageTracker._setAllowHash(false);
pageTracker._setCustomVar(1, "store", "fr", 2);
 pageTracker._trackPageview();
 } catch(err) {}
</script>

Code for all pages in example.co.uk and any subdomains of example.co.uk:

<script type="text/javascript">
try{
 var pageTracker = _gat._getTracker("UA-XXXXX-X");
 pageTracker._setDomainName(".example.co.uk");
 pageTracker._setAllowLinker(true);
 pageTracker._setAllowHash(false);
pageTracker._setCustomVar(1, "store", "uk", 2);
pageTracker._trackPageview();
} catch(err) {}
</script>

Code for all pages in example-payment.com and any subdomains of example-payment.com

<script type="text/javascript">
 try{
 var pageTracker = _gat._getTracker("UA-XXXXX-X");
 pageTracker._setDomainName(".example-payment.com");
pageTracker._setAllowLinker(true);
 pageTracker._setAllowHash(false);
if (pageTracker._getVisitorCustomVar(1) != undefined) {
var langPath = '/' + pageTracker._getVisitorCustomVar(1) + location.pathname;
pageTracker._trackPageview(langPath);
}
else {
pageTracker._trackPageview();
}
} catch(err) {}
</script>


Step 2) Call _link() or _linkByPost() in all links and forms between each domain, as per the standard cross domain instructions under step 3.

Tracking code example-payment.com explained:

<script type="text/javascript">
 try{
 var pageTracker = _gat._getTracker("UA-XXXXX-X");
pageTracker._setDomainName(".example-payment.com");
pageTracker._setAllowLinker(true);
 pageTracker._setAllowHash(false);

The first part of the tracking code is consistent with the other domains. However notice that we do not call the _setCustomVar() method this time.

If we did set a custom variable on the example-payment.com domain, it would override the previously set custom variable for each of your store domains.

if (pageTracker._getVisitorCustomVar(1) != undefined) {

Using an if statement, we check that the returned variable is not equal to undefined. The _getVisitorCustomVar() method accepts an argument, which is the index we stored our custom variable in during our tracking code customisation. In our example the index is equal to 1.

Hence if we used slot #2 and we called:

pageTracker._setCustomVar(2, "store", "es", 2);

We would need to call:

pageTracker._getVisitorCustomVar(2);

To return the desired value es.

Next we define a custom variable langPath:

var langPath = '/' + pageTracker._getVisitorCustomVar(1) + location.pathname;

We prefix the value with a forward slash '/' then we obtain the value in the custom variable pageTracker._getVisitorCustomVar(1). Next we call the location.pathname which will return the relative URL on our example-payment.com domain.

pageTracker._trackPageview(langPath);
}

We then pass the langPath value into our _trackPageview() method. So if the relative URL on our payment domain was /payment it would now become /es/payment as far as Google Analytics is concerned.

else {
pageTracker._trackPageview();
</script>

Finally, if for some reason our custom variable is not set or is undefined, we will still track the visit and pageview on the payment domain example-payment.com, but it will default to the normal relative URL path eg: /payment and won't be prefixed with a language value.

This modification makes our Goal / Funnel set up a breeze later on.


Step 3) View revenue metrics per store

Once you have completed step 1) and step 2), go to the Visitors -> Customised Variables -> Store report. Select the e-commerce tab.



You should now get a performance break down for each of your stores, showing visits, revenue, transactions, average value, conversion rate and per visit value.

Note: If different languages / domains use different currencies, your Google Analytics profile can only be set to 1 currency type at a time, so you will need to convert all transactions to the same base currency.

Google Analytics does not perform any currency conversions for you. The currency setting will simply prefix the numeric revenue values with the appropriate currency symbol.


Step 4) Goal Funnel Reports

View your conversion funnel performance for each store / domain when the same URL structure is used, but the initial funnel steps take place on different domains such as that shown in the diagram below:



We will need to add a filter (see step 4) to expose the hostname in Google Analytics.


Step 4a) Create a duplicate profile (profile for an existing domain)
Give this Profile a name such as "Goal / Funnel Reports". You will now have something like this:



Step 4b) Create the following filter and apply it to your "Goal / Funnel Reports" profile.

Note: We create a second profile because it's generally good practice to have a "raw" or unfiltered profile in your Google Analytics account. Filters permanently alter the data that gets stored in your profile. Therefore the unfiltered profile can be viewed as a backup of your Google Analytics data.

Our Content reports will now have the hostname (domain name) prepended to them like so:


Note: This filter is also useful if you are using sub-domains.


Step 4c) Configure goal / funnel reports

We now configure our goal/funnel reports by entering the full URL including hostname into the respective fields.

Also keep in mind we override the payment domain URL with our language prefix in step 1) with our custom tracking code set up.

Example: Spain (es) Checkout Complete

Important! check the required step box





Description
URL
Name
Goal
www.example-payment.com/es/thank-you
Spain Checkout Complete
step 1
www.example.es/add-to-cart
add to cart
step 2
www.example.es/shipping
shipping details
step 3
www.example-payment.com/es/payment
payment

Repeat step 4c) for each individual store that needs a Goal Funnel report.

Step 5) Go to your Goal -> Funnel Visualisation reports to see an overview of each of your goals performance by store.
It should look something like this:




Summary


The following table is designed to help get an overview of each technique:

Structure AttributesMethod 1Method 2Method 3
Complexity
Simple
Intermediate
Complex
Goal/funnel setupAs normal
As Normal
Complex
Tracking code customisation
Minimal (only e-commerce receipt page)
Complex
Complex
Filters required
No
No
Yes
Roll-up reporting
Yes
No
Yes
Custom reporting Required?
To split revenue
No
No
Advanced segments Required?
To split revenue
No
To split site traffic
Custom variable slot
No
No
1 slot required
e-commerce currency
Only 1 currency possible
Unique currency for each profile
Only 1 currency possible
Timezones
Only 1 Timezone for all languages
Unique timezone for each profile
Only 1 Timezone for all languages / domains
Report sampling
More likely due to roll up structure
Less Likely
More likely due to roll up structure


Each technique has its own pro's and con's. The examples is this series are intended to provide an overview of the different ways you can configure Google Analytics to achieve your reporting goals. Your reporting needs may vary and as a result may require further customisations.

If you have specific reporting needs, account structure or customisation requirements not covered in the above article, we highly recommend contacting a Google Analytics Authorised Consultant for additional help.


 Posted By Gavin Doolan, Google Analytics Team
]]> https://googledata.org/google-analytics/google-analytics-reporting-for-multilingual-e-commerce-stores-part-3/feed/ 0 Donate for Earth Day and watch your generosity spread https://googledata.org/google-checkout/donate-for-earth-day-and-watch-your-generosity-spread/?utm_source=rss&utm_medium=rss&utm_campaign=donate-for-earth-day-and-watch-your-generosity-spread https://googledata.org/google-checkout/donate-for-earth-day-and-watch-your-generosity-spread/#comments Wed, 16 Apr 2008 04:34:00 +0000 Posted by Anita Barci, Product Marketing Manager

On April 22, the world will celebrate Earth Day -- a day when people gather together to raise awareness about the state of the planet, and to take action on issues that affect our environment. And now Google Checkout offers a unique way for you to contribute.

Starting today, you can use Google Checkout to make a contribution to an environmental non-profit on behalf of friends and family. Your donation will be indicated as a marker (using your zip or postal code) on a personal view of Google Maps. If the people you donated on behalf of follow your example and donate, they will be added to your map as well. And when your friends donate on behalf of others, their donations will also appear on your map, so you can see how your generosity grows.

To learn more about donating to an environmental non-profit using Google Checkout, visit our Checkout Earth Day page. If you'd like to see what else Google is doing to support Earth Day, take a look here. Happy Earth Day!
]]> https://googledata.org/google-checkout/donate-for-earth-day-and-watch-your-generosity-spread/feed/ 0 Additional users: The more, the merrier https://googledata.org/google-checkout/additional-users-the-more-the-merrier/?utm_source=rss&utm_medium=rss&utm_campaign=additional-users-the-more-the-merrier https://googledata.org/google-checkout/additional-users-the-more-the-merrier/#comments Fri, 15 Feb 2008 23:34:00 +0000 Posted by David Wurtz, Product Manager

We've been hearing from our merchants that they'd like to be able to add more users to existing accounts, and to set the account privileges for those new users. Today we're taking the first steps toward enabling that kind of functionality, by making it possible for account administrators to add multiple users to their Google Checkout accounts while still maintaining sole control of important account and payment-related information.

Additional users will be able to view order-related information in your account, perform order searches, and view your order inbox. However, these users will not be able to take any actions on the orders, view payments, or modify account settings.

To invite new users, simply log in to Google Checkout and click "Settings" on the top navigation. Then, on the left-hand side, click "Users." From this screen you'll be able to send invitations to your employees.
]]> https://googledata.org/google-checkout/additional-users-the-more-the-merrier/feed/ 0 Introducing the "Tools" tab https://googledata.org/google-checkout/introducing-the-tools-tab/?utm_source=rss&utm_medium=rss&utm_campaign=introducing-the-tools-tab https://googledata.org/google-checkout/introducing-the-tools-tab/#comments Wed, 21 Nov 2007 21:19:00 +0000 Posted by David Wurtz, Product Manager


We're always busy adding new features to improve the Checkout experience for our merchants, and many of these new features have found a home under the "Settings" tab. But to alleviate some of the congestion under that tab, we recently launched a shiny new "Tools" tab. Here, you'll find all the tools you've (hopefully) grown to love. These include:

  • Buy Now Buttons
  • Email Invoices
  • Coupons
  • Integration Console
  • ...and more to come

Settings like preferences and financial information will stay put -- they'll just have a bit more breathing room now. We hope you find that this new tab greatly improves the organization of our interface, and ensures that your favorite tools are easy to find.

]]> https://googledata.org/google-checkout/introducing-the-tools-tab/feed/ 0 Save time (and money) with Checkout back-to-school shopping https://googledata.org/google-checkout/save-time-and-money-with-checkout-back-to-school-shopping/?utm_source=rss&utm_medium=rss&utm_campaign=save-time-and-money-with-checkout-back-to-school-shopping https://googledata.org/google-checkout/save-time-and-money-with-checkout-back-to-school-shopping/#comments Wed, 08 Aug 2007 22:07:00 +0000 Posted by Shoaib Makani, Associate Product Marketing Manager

It's that time of year: the school year is quickly approaching and we're all trying to squeeze in some last-minute summer fun. To help you get ready for school, a number of Google Checkout stores are offering exclusive savings of up to $20 for Checkout buyers for a limited time. Whether you're shopping for small items like pens and notebooks, or for the latest school gear and digital gadgets, you can buy it quickly and securely with Google Checkout.

One more thing: to explore fun back-to-school products from Google Checkout stores, be sure to add our new gadget to your iGoogle personalized homepage by clicking here:

Saving time + money = more summer fun.
]]> https://googledata.org/google-checkout/save-time-and-money-with-checkout-back-to-school-shopping/feed/ 0 The seller website gets a makeover https://googledata.org/google-checkout/the-seller-website-gets-a-makeover/?utm_source=rss&utm_medium=rss&utm_campaign=the-seller-website-gets-a-makeover https://googledata.org/google-checkout/the-seller-website-gets-a-makeover/#comments Thu, 02 Aug 2007 18:17:00 +0000 Posted by Todd Jackson, Product Manager

If you visited the Google Checkout seller website today, you probably noticed that we made some updates to it. Based on a lot of great feedback we received, we redesigned the site to make it easier to navigate. Our goal was to help existing and prospective Checkout merchants more quickly get the info they need; reference materials, integration guides, and FAQs can all be found with just a few clicks.

So, if you've been meaning to add Google Checkout acceptance logos to your site, or you've forgotten how to get to our integration materials, our new site design should help you find what you're looking for. As always, please let us know if you have any feedback.
]]> https://googledata.org/google-checkout/the-seller-website-gets-a-makeover/feed/ 0 Google Checkout arrives in the UK! https://googledata.org/google-checkout/google-checkout-arrives-in-the-uk/?utm_source=rss&utm_medium=rss&utm_campaign=google-checkout-arrives-in-the-uk https://googledata.org/google-checkout/google-checkout-arrives-in-the-uk/#comments Fri, 13 Apr 2007 07:36:00 +0000 Posted by Jerry Dischler, Senior Product Manager

We're excited to tell you that as of this morning, the speed, security and convenience of Google Checkout are available to online shops and shoppers in the United Kingdom.

In the United States, thousands of sellers and millions of buyers have already taken advantage of this exciting new checkout process. Now, shops in the UK can offer Google Checkout to their customers and benefit from increased sales, higher conversion rates, and lower transaction processing costs. From now until 2008, merchants that offer Checkout in the UK will receive free transaction processing for all of their Checkout sales. And just so buyers don't feel left out, we're giving them £10 off all orders over £30.

To learn more visit http://checkout.google.co.uk.
]]> https://googledata.org/google-checkout/google-checkout-arrives-in-the-uk/feed/ 0 Sending new customers your way through Google AdSense Referrals https://googledata.org/google-checkout/sending-new-customers-your-way-through-google-adsense-referrals/?utm_source=rss&utm_medium=rss&utm_campaign=sending-new-customers-your-way-through-google-adsense-referrals https://googledata.org/google-checkout/sending-new-customers-your-way-through-google-adsense-referrals/#comments Thu, 22 Mar 2007 19:02:00 +0000 Posted by Susan Taing, Associate Product Marketing Manager

We're happy to announce a new referral channel that will allow Google AdSense publishers to refer buyers to Google Checkout and earn revenue for it. For every new buyer who completes a purchase of $10 or more before shipping and tax, publishers will earn $1. For more details, see the Google AdSense blog. We are continually looking for ways to bring more Google Checkout buyers to our merchants' stores, and we expect AdSense Referrals to be a powerful new way to do so.
]]> https://googledata.org/google-checkout/sending-new-customers-your-way-through-google-adsense-referrals/feed/ 0 Three new merchants https://googledata.org/google-checkout/three-new-merchants/?utm_source=rss&utm_medium=rss&utm_campaign=three-new-merchants https://googledata.org/google-checkout/three-new-merchants/#comments Wed, 21 Mar 2007 05:42:00 +0000 Posted by Shaluinn Fullove, Product Marketing Manager

Our merchant list continues to expand with the recent addition of Blue Nile, MTV, and Comedy Central. One of the largest online retailers of certified diamonds and fine jewelry, Blue Nile makes it easy to select the perfect diamond. If music or comedy are more your thing, shop MTV and Comedy Central to find CDs, DVDs, T-shirts and other wearables featuring your favorite shows and artists.

Browse these stores and more from our places to shop page.
]]> https://googledata.org/google-checkout/three-new-merchants/feed/ 0 From the field: Ritz Interactive on Checkout https://googledata.org/google-checkout/from-the-field-ritz-interactive-on-checkout/?utm_source=rss&utm_medium=rss&utm_campaign=from-the-field-ritz-interactive-on-checkout https://googledata.org/google-checkout/from-the-field-ritz-interactive-on-checkout/#comments Thu, 15 Mar 2007 18:39:00 +0000 Posted by Fred H. Lerner, President & CEO, Ritz Interactive, Inc

At Ritz Interactive, we operate a leading network of e-commerce websites that include RitzCamera.com, WolfCamera.com, BoatersWorld.com, and other popular online shopping destinations. We offer a full array of photographic and consumer electronic products as well as a wide range of marine, boating, and fishing products, at competitive prices for online shoppers.

We originally decided to implement Google Checkout because of its potential to deliver more traffic, increase conversions, and lower processing costs, but none of us here could have anticipated the popularity and acceptance that the product eventually achieved. We've never seen one product or promotion have the tremendous positive impact that Google Checkout had for Ritz Interactive in the fourth quarter of 2006, helping us grow over 30 percent during that period of time.

With the holiday season now behind us, Google Checkout continues to positively impact our business. The new Google Checkout badge that appears on our AdWords advertisements has given us a 23% lift in click-through rate. And Google Checkout does a great job of helping to convert that additional traffic into more sales; customers that use Google Checkout convert 24% more frequently than those that go through our standard checkout process.

We look forward to working even more closely with Google to take advantage of future enhancements and innovations that will help us grow our business even more
]]> https://googledata.org/google-checkout/from-the-field-ritz-interactive-on-checkout/feed/ 0 From the field: Skates on Haight https://googledata.org/google-checkout/from-the-field-skates-on-haight/?utm_source=rss&utm_medium=rss&utm_campaign=from-the-field-skates-on-haight https://googledata.org/google-checkout/from-the-field-skates-on-haight/#comments Thu, 21 Dec 2006 01:23:00 +0000 Posted by Joren Winge, E-commerce Manager, Skates on Haight

Our goal at Skates On Haight is to get our skate supplies into the hands of as many skaters as possible as quickly and inexpensively as we can.

Google Checkout helps us reach more skaters -- and convert more of them into customers. It encourages first time buyers to take a chance with e-commerce, and creates a secure, comfortable payment system that gives customers peace of mind when they are buying from an unfamiliar company. For the seller, it takes a lot of the guess work out of identifying fraudulent orders. We used to call every customer to make sure their order was valid. Now, we just process the order, which saves us a lot of time, and the program also puts more money in my pocket with lower transaction fees.

Together, Skates On Haight and Google Checkout have a bright and promising future. It's a very customer- and business-friendly service, and I have found it to be more helpful than other checkout options.
]]> https://googledata.org/google-checkout/from-the-field-skates-on-haight/feed/ 0 New features make Checkout even easier for online merchants https://googledata.org/google-checkout/new-features-make-checkout-even-easier-for-online-merchants/?utm_source=rss&utm_medium=rss&utm_campaign=new-features-make-checkout-even-easier-for-online-merchants https://googledata.org/google-checkout/new-features-make-checkout-even-easier-for-online-merchants/#comments Tue, 05 Dec 2006 18:23:00 +0000 Posted by Gavin Chan, Product Marketing Manager

Our team spends a lot of time talking with merchants to learn how Google Checkout can make selling online easier and more effective, and we're excited about some of the new features and promotions that deliver what you've been asking for:

Easy coupon creation: Create coupons from the Google Checkout Merchant Center. You can specify $-off discounts and %-off discounts, and add restrictions such as "one per customer," "new customers only," and so on. Try it now (requires a Checkout merchant account).

Email invoicing: Bill customers for purchases by sending them a Google Checkout invoice over email. The email will contain a link that your customers can click on to pay you via Google Checkout. Try it now (requires a Checkout merchant account).

Simple website integration: With the HTML API, integrating Google Checkout with your shopping cart is easier than ever. Simply add an HTML form to your website and use it to send us your shopping carts. Learn more in the new Developer's Guide.

More free processing: Earlier this month, we announced that we were processing all Google Checkout sales for free until the end of 2006. Since then, we've had such a positive response from merchants that we decided to extend the offer through the end of 2007. From now through December 31, 2007, we'll process your Checkout transactions for free.
]]> https://googledata.org/google-checkout/new-features-make-checkout-even-easier-for-online-merchants/feed/ 0 Free processing for the holidays https://googledata.org/google-checkout/free-processing-for-the-holidays/?utm_source=rss&utm_medium=rss&utm_campaign=free-processing-for-the-holidays https://googledata.org/google-checkout/free-processing-for-the-holidays/#comments Wed, 08 Nov 2006 17:23:00 +0000 Posted by Gavin Chan, Product Marketing Manager

With the holiday season quickly approaching, we wanted to do something to say "thank you" to our merchants. To help out during this very busy shopping season, we are processing all of our merchants' Google Checkout sales for free during the holidays. From November 8 through December 31, 2006, Google Checkout merchants will receive free processing for all of their Checkout sales, regardless of whether or not they use AdWords. If you don't currently use Checkout, don't worry—new Checkout merchants are eligible for this offer as well, so sign up now. To all of our merchants: thank you for contributing to the success of Google Checkout and Happy Holidays!
]]> https://googledata.org/google-checkout/free-processing-for-the-holidays/feed/ 0 Open for Business https://googledata.org/google-checkout/open-for-business/?utm_source=rss&utm_medium=rss&utm_campaign=open-for-business https://googledata.org/google-checkout/open-for-business/#comments Fri, 30 Jun 2006 04:27:00 +0000 Posted by Benjamin Ling, Lead Product Manager and Tom Oliveri, Sr. Product Marketing Manager

Welcome to the Google Checkout blog for sellers! Here you will see updates and news about this new checkout option that makes online shopping faster, more convenient and more secure. If you have an online store, customers who visit your site can use Checkout to buy from you with a single username and password. And once they do, you can use Google Checkout to charge their credit cards, process their orders, and deposit funds in your bank account.

One of the things that sets Google Checkout apart is that it’s integrated with Google AdWords to make it easy for you to attract new customers, increase sales, and process sales for free when you advertise with Google. And if you don’t advertise with us, no worries: you can still offer your customers a fast checkout option and take advantage of our flat 2 percent and $0.20 per transaction processing fee.

To learn more, visit checkout.google.com/sell or watch this video about selling with Google Checkout (which you can also watch below). We hope you'll put Checkout to work for you and join merchants like Jockey, Timberland, Starbucks Store, Dick's Sporting Goods, Zales, GNC, Tweeter, Dockers, and many more. Happy selling.

]]> https://googledata.org/google-checkout/open-for-business/feed/ 0 Submit your local store inventory to Froogle https://googledata.org/google-merchant-center/submit-your-local-store-inventory-to-froogle/?utm_source=rss&utm_medium=rss&utm_campaign=submit-your-local-store-inventory-to-froogle https://googledata.org/google-merchant-center/submit-your-local-store-inventory-to-froogle/#comments Thu, 01 Dec 2005 01:31:00 +0000 By Samantha C. in Froogle Product Marketing:

Until recently, Froogle could only direct traffic to sellers' online stores - but not anymore. Using Google Base (and just in time for intensive holiday shopping), sellers with local stores can now use Froogle to get foot traffic, too. If you post both online and local inventory information, you let shoppers decide whether they want to buy via your website or by picking up the item from your store. This is especially useful for products that people like to try and see before they buy (clothing, electronics) as well as for items that are heavy or hard to ship (furniture, cars).

To have your local store information displayed in Froogle, use Google Base to provide us with information about the inventory in your local stores. For the details, go here.
]]> https://googledata.org/google-merchant-center/submit-your-local-store-inventory-to-froogle/feed/ 0 Have a lot of stuff? https://googledata.org/google-merchant-center/have-a-lot-of-stuff/?utm_source=rss&utm_medium=rss&utm_campaign=have-a-lot-of-stuff https://googledata.org/google-merchant-center/have-a-lot-of-stuff/#comments Thu, 01 Dec 2005 01:30:00 +0000 By Steven D. in Google Base Operations:

If you've got a lot of data to submit to Google Base, here are some tips on bulk uploading–it's the most efficient way to get a large amount of data into the program. (If you're all about posting single items, there's more here.)

Right now, we accept bulk uploads in tab-delimited and XML file formats. If you submit an XML file you can format your data using RSS 1.0, RSS 2.0, or Atom 0.3. When submitting your data in any of these formats, it's important to use attributes to help you provide as much meaningful information about your items as possible.

To make using attributes as easy as possible, we provide a pre-defined set of attributes that can be used to give us basic information about your items. For example, a bulk upload of a list of restaurant reviews can contain pre-defined attributes such as author, name_of_item_reviewed, and rating. These attributes will help people find your content easily through specialized searches. For more details on pre-defined attributes, check out the info on tab-delimited or XML.

If our pre-defined attributes aren't enough, you can create and submit your own custom set. These can include whatever additional details you choose. Just create a custom attribute and add the pertinent information when you upload. There's no limit to the number of custom attributes you can use; all we ask is that your format these custom attributes correctly (using our specifications for tab-delimited or XML.

A couple of final notes: We do plan to support Atom 1.0 in the nearfuture, and are working on an expanded list of pre-defined attributesto make it easier to include all your data without going custom. Fornow, we strongly encourage you to provide as many pre-defined andcustomized attributes in your bulk uploads as you think you need.

]]> https://googledata.org/google-merchant-center/have-a-lot-of-stuff/feed/ 0