Google Data » Allison Sommer https://googledata.org Everything Google: News, Products, Services, Content, Culture Wed, 18 Mar 2015 21:09:38 +0000 en-US hourly 1 http://wordpress.org/?v=3.7.5 New Learn with Google Webinars Help Make the Web Work for You https://googledata.org/google-adwords/new-learn-with-google-webinars-help-make-the-web-work-for-you/?utm_source=rss&utm_medium=rss&utm_campaign=new-learn-with-google-webinars-help-make-the-web-work-for-you https://googledata.org/google-adwords/new-learn-with-google-webinars-help-make-the-web-work-for-you/#comments Tue, 07 Aug 2012 17:36:00 +0000 https://googledata.org/?guid=bbe59ef2853412e3045a0332ed8f3799 It’s almost back-to-school time, but students aren’t the only ones who are getting geared up to learn. Today, we’re announcing our next series of Learn with Google webinars, which will arm you with the tools you need to get the most out of Google’s advertising products and solutions. Over the next couple of months, 13 webinars will teach you tips and how-to’s to help make the web work for your business.

Join us as we kick things off this Thursday, August 9th with a webinar on multi-channel attribution and check out the full schedule below:
  • Aug 9 at 9am PDT Multi-Channel Funnels: Attribution Across Funnels
  • Aug 23 at 10am PDT How to Kick Start Social with Google+ (Hangout on Air)
  • Aug 28 at 10am PDT Optimizing your Video Ad Campaigns
  • Aug 29 at 10am PDT Google+: Enhancing Marketing and Making Social Accountable
  • Sept 5 at 10am PDT Go Bigger, Faster with AdWords Editor
  • Sept 6 at 10am PDT Making the Most of Recent AdWords Updates
  • Sept 12 at 10am PDT Driving Cost-Effective App Downloads with AdWords
  • Sept 13 at 10am PDT Go Bigger, Faster with AdWords Scripts
  • Sept 18 at 10am PDT Better Together: Combining Targeting Strategies in Display
  • Sept 19 at 10am PDT The Importance of Search Advertising
  • Sept 20 at 10am PDT Measuring the Impact of Online Advertising on Offline Sales
  • Sept 26 at 10am PDT GoMo: Mobilize your Site and Maximize your Advertising
  • Sept 27 at 10am PDT Optimizing Display Campaigns: Tips, Tricks, & Tools
Visit our webinar page to register for any of the sessions and to access past webinars on-demand. We’ll be adding new webinars as they’re scheduled, so check back regularly for updates. You can also stay up-to-date on the schedule by adding our Learn with Google Webinar calendar to your own Google calendar to automatically see upcoming webinars.

Whether your goal is to engage the right customers in the moments that matter, make better decisions, or go bigger, faster, we hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to having you in class at an upcoming Learn with Google webinar!

Posted by Erin Green, Marketing Coordinator
]]> https://googledata.org/google-adwords/new-learn-with-google-webinars-help-make-the-web-work-for-you/feed/ 0 Learn with Google Webinar: Great Content Discovery on YouTube https://googledata.org/google-adwords/learn-with-google-webinar-great-content-discovery-on-youtube/?utm_source=rss&utm_medium=rss&utm_campaign=learn-with-google-webinar-great-content-discovery-on-youtube https://googledata.org/google-adwords/learn-with-google-webinar-great-content-discovery-on-youtube/#comments Mon, 30 Jul 2012 16:07:00 +0000 https://googledata.org/?guid=789ea0babbdd00eac20c439cd980dc01 What great content does YouTube have to offer? How can you easily find it? Please join us for this installment of the Just Add YouTube webinar series.  We will share the masses of quality content YouTube has and will show how you can advertise against it.  Hosted by the UK Webinar team, but anyone can register!  

See the upcoming webinars, as well as previous recordings, at google.co.uk/ads/webinars

Register Now!

What: Learn with Google Webinar: Great Content Discovery on YouTube
When: Tuesday July 31st, 3PM GMT (UK time) 

Posted by Allison Sommer, Google Ads Team
]]> https://googledata.org/google-adwords/learn-with-google-webinar-great-content-discovery-on-youtube/feed/ 0 Learn with Google Webinar: VOD on YouTube https://googledata.org/google-adwords/learn-with-google-webinar-vod-on-youtube/?utm_source=rss&utm_medium=rss&utm_campaign=learn-with-google-webinar-vod-on-youtube https://googledata.org/google-adwords/learn-with-google-webinar-vod-on-youtube/#comments Mon, 16 Jul 2012 19:29:00 +0000 https://googledata.org/?guid=620e4697770c110b5d56a270303820a7 78% of online video viewing in the UK is on YouTube, which makes it an excellent platform for VOD. But what are the best ways to maximize it and make it work for your business?

We will cover how to run your TV ad on YouTube in two easy ways - running it on YouTube Homepage to deliver incremental reach and using TrueView InStream formats to deliver scale and engagement. We will also explain how to effectively add YouTube to your TV schedule. This webinar is specifically designed for a TV savvy audience who values the importance of reach and frequency to ensure maximum impact of VOD campaigns.

You can also view the upcoming webinars, as well as previous recordings, on google.co.uk/ads/webinars

We hope you can join us!

Register Now
https://googleemea.connectsolutions.com/vodonyoutube/event/registration.html

What
Learn with Google Webinar: VOD on YouTube

Where
Tuesday 17th July, 3 pm GMT

Posted by Allison Sommer
]]> https://googledata.org/google-adwords/learn-with-google-webinar-vod-on-youtube/feed/ 0 Reach mobile and tablet shoppers with Google Shopping https://googledata.org/google-adwords/reach-mobile-and-tablet-shoppers-with-google-shopping/?utm_source=rss&utm_medium=rss&utm_campaign=reach-mobile-and-tablet-shoppers-with-google-shopping https://googledata.org/google-adwords/reach-mobile-and-tablet-shoppers-with-google-shopping/#comments Fri, 13 Jul 2012 19:38:00 +0000 https://googledata.org/?guid=7920c637f6e0ecc928c287c4ccce2a2e Smartphones and tablets are changing how people shop for goods and services. More than ever, consumers have near constant access to information from their mobile devices. This global trend opens up new opportunities for businesses to influence purchasing decisions -- at anytime or place, at home or on the go.

To help businesses reach customers while they’re shopping, today we’re launching our new Google Shopping experience, built on Product Listing Ads, for tablets and smartphones in the United States. Just like on desktop computers, Google Shopping for mobile makes it easier for your customers to find and compare different products. Product images enable shoppers to make quick visual comparisons while browsing products. Search refinements, now on tablet devices, help to surface the brands, features and price point they want, so shoppers can easily buy the product they want from the merchant of their choice.


We designed this new shopping experience to fit naturally with the activities people love to do on their smartphones and tablets. For example, tablets are largely used at home, and often while watching TV. In fact, more than a third of tablet owners surveyed said they used tablets to look up products they saw on the big screen at home*. These consumers are making more and more purchases on their tablets. We see similar trends amongst smartphone owners. Our recent Our Mobile Planet research found that one third of Americans (34%) have made a purchase on their smartphones**, and across all global markets surveyed in the study, 62% of people who’ve made a mobile purchase do so at least on a monthly basis.

Product Listing Ads can be set up in AdWords, after you’ve linked your Merchant Center account. To ensure that mobile and tablet shoppers can view your Product Listing Ads, make sure that your campaigns are targeting mobile and tablet devices with full browsers.

To help online merchants drive sales across smartphones and tablets, as well as desktop computers, we’re offering some incentives:
  • Both new and existing merchants who create Product Listing Ads by August 15, 2012 will automatically receive a monthly credit for 10% of their total Product Listing Ad spend through the end of 2012; and
  • Existing Google Product Search merchants who are new to Product Listing Ads can receive $100 AdWords credit toward Product Listing Ads if they fill out a form before August 15, 2012.
Learn more how to get started with Google Shopping across smartphones, tablets or desktop computers, visit: www.google.com/ads/shopping


Posted by Anurag Agrawal, Product Manager, Mobile Ads
_____________________

*State of the Media”, Nielsen, April 2012
**Our Mobile Planet, Google, 2012
]]> https://googledata.org/google-adwords/reach-mobile-and-tablet-shoppers-with-google-shopping/feed/ 0 Introducing free ‘Search As You Type’ pilot for AdWords advertisers https://googledata.org/google-adwords/introducing-free-search-as-you-type-pilot-for-adwords-advertisers/?utm_source=rss&utm_medium=rss&utm_campaign=introducing-free-search-as-you-type-pilot-for-adwords-advertisers https://googledata.org/google-adwords/introducing-free-search-as-you-type-pilot-for-adwords-advertisers/#comments Wed, 11 Jul 2012 17:00:00 +0000 https://googledata.org/?guid=ed6768a2a837a9674e11a8b4c48bbfdc Great search is all about turning intentions into actions in the blink of an eye. And in online retail, having a quick and user-friendly website can make a world of difference when it comes to engaging shoppers and driving sales.

Today we’re excited to announce we’re offering one of the most popular features of Google Commerce Search, Search As You Type, as a free, stand alone feature. It’s easy to implement and helps increase sales and conversion rates on merchant websites. The Search As You Type pilot is available to US-based AdWords advertisers for free, up to 25 million searches annually, after which licensing fees would apply.

Search as You Type on Hasbro.com
Search As You Type uses Google’s predictive suggestions and instant product results to enhance a merchant’s existing website search functionality. When shoppers type a search query into a merchant’s site, Search As You Type shows them product suggestions and photos, making it faster and easier for people to spot the product they’re looking for and click through to make a purchase.


The Search As You Type pilot is one of the many steps we’re taking to provide technology, tools and traffic to help power the retail ecosystem. And we’ll continue to develop and invest in tools, such as Google Trusted Stores and Google Commerce Search, to help retailers connect with shoppers and drive conversions.

Over the coming months, we plan to expand the pilot to include more online retailers. If you’re interested in participating, please fill out this form. To learn more about Google Search As You Type, visit: http://www.google.com/commercesearch/sayt.

Posted by Jennifer Dulski, Product Management Director, Google Shopping
]]> https://googledata.org/google-adwords/introducing-free-search-as-you-type-pilot-for-adwords-advertisers/feed/ 0 Ad Traffic Quality Resource Center available in additional languages https://googledata.org/google-adwords/ad-traffic-quality-resource-center-available-in-additional-languages/?utm_source=rss&utm_medium=rss&utm_campaign=ad-traffic-quality-resource-center-available-in-additional-languages https://googledata.org/google-adwords/ad-traffic-quality-resource-center-available-in-additional-languages/#comments Wed, 27 Jun 2012 17:00:00 +0000 https://googledata.org/?guid=037c976e7a093e2fa9f4a2f0ffad38e5
Last November we introduced our revamped Ad Traffic Quality Resource Center, a site designed for advertisers and publishers to learn more about invalid clicks. We have been working hard on improving the site since then. First, we’ve received your requests to make the content of the site available in more languages than just English. The site is now available in most languages supported by AdWords, such as German, French, Polish and Arabic.


Second, to help you better understand your ad traffic we have also added a video walking you through how to read your web server logs and help you identify which visits are a result from clicks on Google AdWords ads (sorry, English only).


We hope these additions to the Ad Traffic Quality Resource Center will be helpful. As always, we are looking forward to hear your feedback in our AdWords Community.

Posted by Ad Traffic Quality Team

]]> https://googledata.org/google-adwords/ad-traffic-quality-resource-center-available-in-additional-languages/feed/ 0 With new search ads in Google Maps for Mobile, mo’ lo’ means mo’ dough for advertisers https://googledata.org/google-adwords/with-new-search-ads-in-google-maps-for-mobile-mo-lo-means-mo-dough-for-advertisers/?utm_source=rss&utm_medium=rss&utm_campaign=with-new-search-ads-in-google-maps-for-mobile-mo-lo-means-mo-dough-for-advertisers https://googledata.org/google-adwords/with-new-search-ads-in-google-maps-for-mobile-mo-lo-means-mo-dough-for-advertisers/#comments Fri, 22 Jun 2012 17:00:00 +0000 https://googledata.org/?guid=e1a64b521e50683194e8fc9e5e76bfc6 People use their mobile devices to discover and engage with the world around them. Searching for local information is one of the most common activities on mobile - in the US, 94% of respondents said they had done so, and nearly every surveyed country reported numbers over 80%. With Google Maps, they make informed decisions about places to see, shops to visit, meals to eat, and more.

To enable advertisers to better connect with potential customers via mobile search, we have redesigned our local ad formats for Google Maps for Mobile. These have produced measurable results - in initial tests, these redesigned formats increased click-through-rates by 100%. This visual redesign will be rolling out today to the newer versions of Android phones. 

The updated formats feature several key improvements:
  • Important calls to action like “get directions” and “click to call” are now more prominent in the ad and clickable in more places.  
  • A new hyperlocal marker shows the user how close they are to an advertiser’s business location.
  • Clicking on the ad now takes the user to an advertiser’s website from within the app, making it simple to browse the site without losing context or access to maps app navigation.
Above: Current view of local ads in Google Maps for Mobile  
Below:  Launching today, newly redesigned local ads in Google Maps for Mobile

Ads in Google Maps for Mobile are one of many ways advertisers are delivering relevant local answers to people’s questions on mobile. Likewise, a recent campaign from T-Mobile shows how search ads, combined with location extensions, enabled them to reach users close to their store locations across mobile search and maps.

T-Mobile understood that they needed to adjust their goals and tactics to cater to mobile user behavior. On the difference in user behavior between desktop and mobile campaigns, Kari Nicholas, Media Director of T-Mobile USA explained, “Consumers searching on mobile devices tend to be further down the purchase funnel and have a more informed opinion about what they want, which presents an opportunity for us to influence their decision regarding where to buy while they’re on the go. That’s why we felt it was essential to provide a way for them to easily find our retail locations.” T-Mobile’s approach of using mobile location extensions drove over 160,000 click-throughs and a click-through-rate of 13%. To read more, download the full case study, here.

T-Mobile’s mobile search ads on Google.com and Google Maps for Mobile contain locally relevant information like a user’s distance from their closest location, and the ability to call and get directions to their closest store.
Mobile technology is enabling people to connect with businesses in new ways via smartphones and tablets. People use search and click to businesses’ websites, but they are also clicking to make phone calls, find directions to walk into local stores, and more. To take advantage of these new local search ads on Google Maps for Mobile, make sure you’ve done the following:
  • Target the relevant campaigns to mobile devices
  • Enable ads to show to search partners
  • Finally, have location extensions enabled within AdWords to take advantage of all these new features - so be sure to enable them if you haven’t already!
We’re looking forward to further understanding mobile usage trends and helping businesses better connect with their customers on the go.

Posted by Jay Akkad, Product Manager, Mobile Ads
]]> https://googledata.org/google-adwords/with-new-search-ads-in-google-maps-for-mobile-mo-lo-means-mo-dough-for-advertisers/feed/ 0 AdWords Examples – Right ads to the right user https://googledata.org/google-adwords/adwords-examples-right-ads-to-the-right-user/?utm_source=rss&utm_medium=rss&utm_campaign=adwords-examples-right-ads-to-the-right-user https://googledata.org/google-adwords/adwords-examples-right-ads-to-the-right-user/#comments Mon, 18 Jun 2012 20:03:00 +0000 https://googledata.org/?guid=c2e75800ad2c745756f37825c1cf39c0
In our third part of the series “AdWords Examples” we’ll look into the ads and how to make them more relevant to the customers you’re targeting. Today's post will review the importance of selecting the right destination URL, as users are generally more likely to convert if they arrive at a website page strongly related to their search query. Let’s continue where we left off with Lisa and her campaign for the Google Store.

A user searching for "Google lava lamps" is interested in the part of the store that is dedicated to Lava Lamps, so Lisa wants anyone clicking on her ads to arrive at a page about lava lamps. Here is the page she would like visitors who searched for “Google lava lamps” to see:



To best target these users, Lisa has created ads in a "Google Lava Lamp" ad group (see below image) with ad texts related to the particular product, not the Google Store in general. She has also set these ads to direct to the Google Lava Lamp part of the Google Store site by using a specific destination and display URL.

The destination URL Lisa would use:
www.google-store.com/Accessories/20+oz+Motion+Lamp.axd

The display URL the user would see in the ad text could be:www.google-store.com/LavaLamp

The two URLs can be different as long as the domain (google-store.com) is the same.

Lastly, Lisa has created three separate ads, allowing AdWords to automatically determine which one receives the most clicks.




Remember to always include a strong call to action to tell the user exactly what to expect from the site and what to do there. For example, Lisa used the call to action "Buy one today!,” likely to attract users who want to buy a lava lamp, versus, perhaps learn how to build one.

In our Help Center you can read more about what ad groups are, how to create ad groups and of course also how to create new text ads.

In our next and last part of this series we’ll see how to select and optimize your keywords.

Posted by Alan Zabihi - The Help Center Team
]]> https://googledata.org/google-adwords/adwords-examples-right-ads-to-the-right-user/feed/ 0 Happy Birthday DoubleClick Search V3 https://googledata.org/google-adwords/happy-birthday-doubleclick-search-v3/?utm_source=rss&utm_medium=rss&utm_campaign=happy-birthday-doubleclick-search-v3 https://googledata.org/google-adwords/happy-birthday-doubleclick-search-v3/#comments Fri, 18 May 2012 20:42:00 +0000 https://googledata.org/?guid=c4e5e182b5abe4ae7682854125f0c963 DoubleClick Search V3 is one year old! Over the last year we've focused on:
  • Campaign Management
  • Deeper Insights
  • Bid Optimization
  • Better Results
To learn more about a year of DoubleClick innovation, visit the DoubleClick Search blog.

Posted by Allison Sommer, Inside AdWords crew
]]> https://googledata.org/google-adwords/happy-birthday-doubleclick-search-v3/feed/ 0 AdWords Editor users: Migrate to v9.7.1 before June 12, 2012 https://googledata.org/google-adwords/adwords-editor-users-migrate-to-v9-7-1-before-june-12-2012/?utm_source=rss&utm_medium=rss&utm_campaign=adwords-editor-users-migrate-to-v9-7-1-before-june-12-2012 https://googledata.org/google-adwords/adwords-editor-users-migrate-to-v9-7-1-before-june-12-2012/#comments Fri, 11 May 2012 20:30:00 +0000 https://googledata.org/?guid=f0cada1353f1f3d40996be6104f80228 As of June 12, 2012, AdWords Editor versions 9.0 and prior will be sunset. After this date, changes made via these versions will not be implemented in your AdWords account. Please download the latest version (9.7.1.) at your earliest convenience, but no later than June 12, 2012.

You can upgrade to version 9.7.1 through the auto-update prompt or download the latest version from the AdWords Editor website. After you install the new version, you’ll need to download your account again. To preserve your comments and unposted changes, select the ‘Backup then Upgrade’ option in the automatic upgrade prompt, then import the backup file after downloading the account.

For a complete list of version-specific changes, please see our release notes. To see which version you're using, go to the Help menu > About AdWords Editor.

Posted by Allison Sommer, Inside AdWords Crew
]]> https://googledata.org/google-adwords/adwords-editor-users-migrate-to-v9-7-1-before-june-12-2012/feed/ 0 Model bid changes at scale with campaign bid simulator https://googledata.org/google-adwords/model-bid-changes-at-scale-with-campaign-bid-simulator/?utm_source=rss&utm_medium=rss&utm_campaign=model-bid-changes-at-scale-with-campaign-bid-simulator https://googledata.org/google-adwords/model-bid-changes-at-scale-with-campaign-bid-simulator/#comments Fri, 11 May 2012 16:57:00 +0000 https://googledata.org/?guid=6ac041a289d07cb8c16c83455688ce06 When we launched bid simulator in 2009, we wanted to make it easy for you to understand the impact of bids on your advertising results. Until now, you’ve been able to access bid simulator at the keyword and ad group level.

To allow you to more easily simulate and apply bid changes at scale, we’re pleased to announce the launch of campaign bid simulator.

To access campaign bid simulator, go to the Opportunities tab and select “campaign bid simulator” from the left navigation tree.



With campaign bid simulator, you can:
  • View bid changes in aggregate and model changes even when keywords or ad groups might not have enough data for this on their own. 
  • See what might happen if you increased or decreased all your bids by a specific percentage (10%, for example). 
  • See whether you may need to increase your campaign budget to ensure it doesn’t become limited by budget at the new bid value. 
  • Model what happens if you changed all your bids in the campaign to a single value. 
  • Download the bid-simulation data at the account or campaign level. 
  • Download an AdWords Editor-compatible file with bid amounts at the simulated level and the ad groups and keywords to which they should be applied. 
Note: this is mock data only and should not be seen as a real or accurate simulation

For more information, visit the AdWords Help Center.

Posted by Sheridan Kates, Product Manager, AdWords
]]> https://googledata.org/google-adwords/model-bid-changes-at-scale-with-campaign-bid-simulator/feed/ 0 Learn about Display Network Advertising with Google AdWords https://googledata.org/uncategorized/learn-about-display-network-advertising-with-google-adwords/?utm_source=rss&utm_medium=rss&utm_campaign=learn-about-display-network-advertising-with-google-adwords https://googledata.org/uncategorized/learn-about-display-network-advertising-with-google-adwords/#comments Tue, 01 May 2012 16:37:00 +0000 https://googledata.org/?guid=fd64e54a7a669a4abd994293893f1d99 Join us every Wednesday at 11am PST on the Google+ Your Business page to learn about the tools that Google offers your business. This week, we’re excited to bring you a Hangout On Air about advertising on the Google Display Network.

The Display Network is a powerful tool that can help you reach potential customers that may not be actively looking for you on search engines. In fact, 95% of users’ time is spent outside of search. During the Hangout, we’ll show you how to harness the Display Network to select appropriate targeting options and identify important performance metrics for your business. Join us to learn more about topics like image ads, branding your business, and re-engaging users who have previously visited your site. In addition, we’re excited to invite two Top Contributors, Kim and Theresa, from the AdWords Community to share their personal experience advertising on the Display Network.

Just sign into Google+ and add the Google+ Your Business page to your circles. Post questions ahead of time - simply look for the post that we put up every Monday morning soliciting your questions. Then, on Wednesday, navigate to your Stream where you’ll be able to view our Hangout live with just one click!

We’re excited to see you, answer your questions, and teach you a little about AdWords!
 


Posted by Allison Sommer, Inside AdWords crew
]]> https://googledata.org/uncategorized/learn-about-display-network-advertising-with-google-adwords/feed/ 0 Making Search Ads work for businesses with mobile apps https://googledata.org/uncategorized/making-search-ads-work-for-businesses-with-mobile-apps/?utm_source=rss&utm_medium=rss&utm_campaign=making-search-ads-work-for-businesses-with-mobile-apps https://googledata.org/uncategorized/making-search-ads-work-for-businesses-with-mobile-apps/#comments Mon, 30 Apr 2012 17:37:00 +0000 https://googledata.org/?guid=c9ab3c8d0bc8da5485b9346fb9e4022f
Mobile search is a powerful channel for businesses to engage with customers that are searching for them or for their application. Last year, we introduced improvements to click-to-download ads, and for publishers, launched Custom Search Ads for Mobile Apps. Today we’d like to share several new features that will make it even easier for AdWords advertisers to promote, track and monetize their mobile app. For the first time, businesses can use AdWords mobile search ads as a holistic solution to promote, monetize and track their app downloads.

Promote your app using the new Mobile App Extension
All AdWords advertisers will receive the option to use a new Ad Extension - the Mobile App extension; a new way to promote their mobile apps. Not all mobile users searching for a business may know that the business has an app. The Mobile App extension allows advertisers to append a mobile app download link to their search ads. With this extension, advertisers can promote their mobile app to users who may simply be searching for their brand, product or service.

The mobile app extension gives advertisers a new distribution channel for their mobile apps and users a new discovery medium. Beta participants saw a 6% lift in CTR for campaigns using Mobile App extensions, compared to control campaigns.


The new Mobile App Extension found in the “Ad Extensions” tab. Use its new ‘app picker’ function to easily find your company’s app in Google Play Store or iTunes App Store

GrubHub, a web and mobile service that connects diners to restaurants and simplifies online ordering for delivery and pick up, was an early beta tester of the Mobile App extension. In addition to pointing mobile customers searching for food delivery services to their mobile website, they used the mobile app extension to add an additional link to their app download page. Abby Hunt from the GrubHub team explains the importance of reaching customers on mobile: “GrubHub is dedicated to feeding our diners anytime, anywhere - this is why it is important for us to reach our diners on their mobile devices. Hungry people are checking their mobile devices on the way home from work or walking to class, and where they are."

  

GrubHub was an early tester of the Mobile App extension, allowing hungry customers searching for their business the option of accessing information on their mobile site or app via an ad. 

Enriching click-to-download ads with more useful app information
Advertisers running campaigns solely focused on promoting and driving downloads of their app will benefit from recent changes that add more useful information to their click-to-download ads. Last year, we added mobile app icons next to the text ad. We’ve now incorporated richer information about your mobile app right in the ad unit itself. When a user searches and your click-to-download ad appears, they’ll be able to see image previews, a description of your app, and when applicable, pricing and rating information.

All this new information in the click-to-download ad is automatically drawn from the Google Play Store and iTunes App Store. We hope that customers will benefit from recent changes that make click-to-download ads more engaging and for users searching on Google.

Quicken Loans Inc., the nation’s largest online home lender and a top five retail lender uses click-to-download ads to promote their Mortgage Calculator App. They’ve seen a rapid increase in the number of customer searching for them on mobile. Greg Broda, Paid Search Partner Manager at Quicken Loans explains: "When it came time to promote the new Quicken Loans Mortgage Calculator app, the decision to utilize Google’s mobile click-to-download ad platform was a no-brainer. The placement has allowed us to share the app with a very targeted and engaged group of users."



Quicken Loans runs click-to-download ads, now complete with app previews and pricing information, that point users to their app download page.

Track Android app downloads through AdWords
Businesses will now be able to track downloads of their Android app from their AdWords campaigns as an AdWords conversion. This means that when a user downloads a mobile app from the Google Play store via a click-to-download ad or a mobile app extension, we will count their download as a conversion. For more information on how to set this up, visit this page.

Monetizing your mobile app with Custom Search Ads for Mobile Apps
We’ve now brought Custom Search Ads to tablet apps via the recent launch of a new AdMob SDK. Tablet and mobile app users will receive ads relevant to what they're searching for inside an app, and businesses running mobile apps will have a new tool to monetize their content and services.

Mobile apps represent a significant opportunity for businesses to reach their customers, and mobile search is an important channel to reach these customers. We’re looking forward to bringing new products in the coming year that will help businesses grow by promoting, tracking, and monetizing their mobile apps with Google.

Anurag Agrawal, Product Manager, Mobile Search Ads
Posted by Allison Sommer, Inside AdWords crew
]]> https://googledata.org/uncategorized/making-search-ads-work-for-businesses-with-mobile-apps/feed/ 0 Webinar: Driving Online Conversions with Remarketing https://googledata.org/uncategorized/webinar-driving-online-conversions-with-remarketing/?utm_source=rss&utm_medium=rss&utm_campaign=webinar-driving-online-conversions-with-remarketing https://googledata.org/uncategorized/webinar-driving-online-conversions-with-remarketing/#comments Thu, 26 Apr 2012 17:00:00 +0000 https://googledata.org/?guid=d0a0f51205909cc4f76a612b0888ae97 Join the UK Google Online Media Specialist team for a live "Driving Online Conversions with Remarketing" webinar on Tuesday May 1st at 3:00 PM GMT (10:00 AM EST / 7:00 AM PST).

97% of website visitors do not convert the first time they visit. Remarketing can help you re-engage with your potential customers and bring them back to your website to buy your products. Join our live webinar to see how you can use remarketing to increase your online conversions by helping close the deal with customers who were not ready to make a purchase the first time around.

Key areas that will be covered include:
  • What remarketing is and how it works
  • Reasons to use remarketing
  • A step-by-step set-up guide
  • Campaign optimization tips
This webinar will be presented by a Google Online Media Specialist and will include Q&A. The session is suitable for advertisers who are already running campaigns on the GDN, as well as those who have not yet used the GDN.

 Register now!

Post Posted by Allison Sommer, Inside AdWords crew
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