Google Data » Alexis R. Shellhammer

Google Data » Alexis R. Shellhammer https://googledata.org Everything Google: News, Products, Services, Content, Culture Thu, 19 Mar 2015 22:49:02 +0000 en-US hourly 1 http://wordpress.org/?v=3.7.5 How many ads are actually seen? New benchmarks for viewability https://googledata.org/google-doubleclick/how-many-ads-are-actually-seen-new-benchmarks-for-viewability-2/?utm_source=rss&utm_medium=rss&utm_campaign=how-many-ads-are-actually-seen-new-benchmarks-for-viewability-2 https://googledata.org/google-doubleclick/how-many-ads-are-actually-seen-new-benchmarks-for-viewability-2/#comments Wed, 03 Dec 2014 14:00:00 +0000 https://googledata.org/?guid=672d449bfd2ba01a7ac156180dbcd0e9 With the advancement of new technologies we now know that many display ads that are served never actually have the opportunity to be seen by a user. In fact in a recent study of Active View data by Google, we found that 56.1% of all ads served were not measured viewable. Yet, the average publisher’s viewability is 50.2%. This means a small number of publishers are serving the majority of non-viewable impressions and dragging down the served impression viewability average by almost 6%.

As advertisers shift to paying for viewable, rather than served impressions, it’s more important than ever to understand what drives the viewability of ads. To see all “5 factors of viewability” check out the full infographic and study at thinkwithgoogle.com.

Posted by Sanaz Ahari, Group Product Manager

]]> With the advancement of new technologies we now know that many display ads that are served never actually have the opportunity to be seen by a user. In fact in a recent study of Active View data by Google, we found that 56.1% of all ads served were not measured viewable. Yet, the average publisher’s viewability is 50.2%. This means a small number of publishers are serving the majority of non-viewable impressions and dragging down the served impression viewability average by almost 6%.

Posted by Sanaz Ahari, Group Product Manager

]]> https://googledata.org/google-doubleclick/how-many-ads-are-actually-seen-new-benchmarks-for-viewability-2/feed/ 0 How many ads are actually seen? New benchmarks for viewability https://googledata.org/google-doubleclick/how-many-ads-are-actually-seen-new-benchmarks-for-viewability/?utm_source=rss&utm_medium=rss&utm_campaign=how-many-ads-are-actually-seen-new-benchmarks-for-viewability https://googledata.org/google-doubleclick/how-many-ads-are-actually-seen-new-benchmarks-for-viewability/#comments Wed, 03 Dec 2014 14:00:00 +0000 https://googledata.org/?guid=a56dc5cba342ce6064a096affa4652c9 Yesterday, we revamped DoubleClick Verification to provide marketers a robust solution to understand and control where their campaigns appear, including if they were viewable. Today, we’re releasing new data from our ad platforms to shed light on the state of ad viewability.

With the advancement of new technologies we now know that many display ads that are served never actually have the opportunity to be seen by a user. In fact in a recent study of Active View data by Google, we found that 56.1% of all ads served were not measured viewable. Yet, the average publisher’s viewability is 50.2%. This means a small number of publishers are serving the majority of non-viewable impressions and dragging down the served impression viewability average by almost 6%.

Posted by Sanaz Ahari, Group Product Manager

]]> Yesterday, we revamped DoubleClick Verification to provide marketers a robust solution to understand and control where their campaigns appear, including if they were viewable. Today, we’re releasing new data from our ad platforms to shed light on the state of ad viewability.

Posted by Sanaz Ahari, Group Product Manager

]]> https://googledata.org/google-doubleclick/how-many-ads-are-actually-seen-new-benchmarks-for-viewability/feed/ 0 Fighting Fraud: Protecting advertisers from buying hidden ads with DoubleClick Bid Manager https://googledata.org/google-doubleclick/fighting-fraud-protecting-advertisers-from-buying-hidden-ads-with-doubleclick-bid-manager/?utm_source=rss&utm_medium=rss&utm_campaign=fighting-fraud-protecting-advertisers-from-buying-hidden-ads-with-doubleclick-bid-manager https://googledata.org/google-doubleclick/fighting-fraud-protecting-advertisers-from-buying-hidden-ads-with-doubleclick-bid-manager/#comments Tue, 11 Nov 2014 15:00:00 +0000 https://googledata.org/?guid=76cadc7304edc4ca50d71659d8eec341 Ad fraud is a serious threat to the advertising ecosystem. It’s one we’ve been deeply committed to solving over the years, investing significantly in technology and expertise to keep bad ads and bad traffic out of our ads systems. Today we’re adding to those investments with a new feature in DoubleClick Bid Manager that automatically prevents advertisers from buying hidden ad slots, built from our spider.io technology.

What is a hidden ad?
Many in the industry are familiar with ad viewability, which is a measure of whether an ad was actually shown on a screen. The vast majority of non-viewable ad impressions are legitimate ads that are intended to be seen by a user, but were not viewed due to various ways people interact with content on the web. Products like Active View help advertisers and publishers address this by giving actionable reporting on ad viewability.

However, some bad actors deliberately hide ads to boost their ad impression numbers, resulting in advertisers paying for ads that have no chance of ever being seen. Below are some of many different methods employed by bad actors who create these “hidden” ads, one type of fraud identified in the IAB’s Anti-Fraud Principles and Proposed Taxonomy:

Bad actors often create sites and stack multiple ads in a single ad slot (like a pile of magazines), where only the top ad is visible. Or, they may adjust the styling of page content to make ads completely invisible. The typical approach, however, is to create a very small iframe to serve ads into that’s impossible for a user to see.

Even worse, some bad actors create adware that can inject hidden ads into a web page, without the publisher even realizing it:

What we’re doing
Practices like these have always been against our policies on the DoubleClick Ad Exchange. Thanks to the technology we’ve been investing in, we can detect this practice across the web. Our systems proactively blacklist suppliers of hidden ads, filtering them before they’re ever bid on, so advertisers won’t buy hidden ads.

Customers of DoubleClick Bid Manager don't have to make any changes to benefit from these new defenses against hidden ad slots. We currently blacklist 2.6% of the inventory accessed by DoubleClick Bid Manager across exchanges. However, we’ve found this percentage varies widely by provider. Below is a breakdown showing the filtered percentages across some of the largest exchanges:

It doesn’t stop here. Ad fraud is perpetrated by organized groups that constantly change tactics to defraud the industry for their own gains. That’s why we’re always researching and updating our defenses to ensure advertisers are getting the media they intend to purchase. Stay tuned for more updates as we continue refining our tools to promote a healthy, safe advertising ecosystem.

Posted by Payam Shodjai, Group Product Manager]]> Ad fraud is a serious threat to the advertising ecosystem. It’s one we’ve been deeply committed to solving over the years, investing significantly in technology and expertise to keep bad ads and bad traffic out of our ads systems. Today we’re adding to those investments with a new feature in DoubleClick Bid Manager that automatically prevents advertisers from buying hidden ad slots, built from our spider.io technology.

What is a hidden ad?
Many in the industry are familiar with ad viewability, which is a measure of whether an ad was actually shown on a screen. The vast majority of non-viewable ad impressions are legitimate ads that are intended to be seen by a user, but were not viewed due to various ways people interact with content on the web. Products like Active View help advertisers and publishers address this by giving actionable reporting on ad viewability.

However, some bad actors deliberately hide ads to boost their ad impression numbers, resulting in advertisers paying for ads that have no chance of ever being seen. Below are some of many different methods employed by bad actors who create these “hidden” ads, one type of fraud identified in the IAB’s Anti-Fraud Principles and Proposed Taxonomy:

Bad actors often create sites and stack multiple ads in a single ad slot (like a pile of magazines), where only the top ad is visible. Or, they may adjust the styling of page content to make ads completely invisible. The typical approach, however, is to create a very small iframe to serve ads into that’s impossible for a user to see.

Even worse, some bad actors create adware that can inject hidden ads into a web page, without the publisher even realizing it:

We’ve all heard it: marketing is at its best with the 3Rs in place -- the right message, to the right person, at the right time. There is no doubt programmatic buying is enabling this by automating marketing across channels for better targeting, relevance, and impact. A recent study Ad Age conducted for DoubleClick shows programmatic is top of mind for more than 40% of agencies and marketers when a media plan is being designed.

But how much of the opportunity is truly being capitalized? Register now to join Aaron Fetters, Director of Insights and Analytics Solutions Center at Kellogg Company, and Emel Mutlu, Senior Product Marketing Manager at Google, for a discussion on the study's findings, and:

Why brands and marketers are incorporating programmatic into their media buys
The essentials marketers need to know for success in a programmatic world
How the industry must evolve to realize the promise of programmatic

Posted by Yamini Gupta, Product Marketing Team

]]>

Why brands and marketers are incorporating programmatic into their media buys
The essentials marketers need to know for success in a programmatic world
How the industry must evolve to realize the promise of programmatic

Posted by Yamini Gupta, Product Marketing Team

]]> https://googledata.org/google-doubleclick/the-programmatic-revolution-join-us-for-a-webinar-2/feed/ 0 41.6% of surveyed advertisers say programmatic is top of mind when designing a media plan https://googledata.org/google-doubleclick/41-6-of-surveyed-advertisers-say-programmatic-is-top-of-mind-when-designing-a-media-plan-2/?utm_source=rss&utm_medium=rss&utm_campaign=41-6-of-surveyed-advertisers-say-programmatic-is-top-of-mind-when-designing-a-media-plan-2 https://googledata.org/google-doubleclick/41-6-of-surveyed-advertisers-say-programmatic-is-top-of-mind-when-designing-a-media-plan-2/#comments Tue, 30 Sep 2014 21:02:00 +0000 https://googledata.org/?guid=289b2c4b4f62935e3314069c87d2b625

There’s no question that yesterday’s ad tech trend, programmatic buying, is here to stay. Programmatic spending is expected to reach $21B worldwide in 2014, according to Magna Global. To understand how the move toward programmatic buying is impacting the advertising industry, DoubleClick recently commissioned a study on the topic with Advertising Age. Here’s what we found.

More advertisers are demanding it:

41.6% of surveyed advertisers (including marketers and agencies) indicated that programmatic is top of mind when designing a media plan. This is a marked shift from previous strategies, where it was primarily considered at the end of the media buying process.
2 years from now, marketing departments will be the primary advocates for programmatic buying; currently, the media buying arms of agencies and marketers are responsible for it.
Cross-platform reach is believed to be the primary benefit of programmatic buying for advertisers, followed by increased operational efficiency, and better relevance in messaging

Publishers are adapting for a programmatic world:

For nearly 25% of the publisher respondents in the survey, programmatic selling is top of mind when responding to RFPs
72% of publishers surveyed would sell more inventory programmatically with stronger cross-platform support
Publishers expect an 11.17% rise in CPM growth rates in the next 2 years

The growth of programmatic is contingent upon the evolution of the advertising ecosystem:

Transparency is key to adoption by buyers and sellers
Inventory quality, ad fraud management and the move to programmatic premium will drive higher-value advertising
Cross-platform support will help marketers and sellers realize the true potential of one-to-one engagement

Want more information on the study? Here are three things you can do:

Read the full report, along with perspectives from industry leaders from Vivaki, UM, Fox News, New York Times.
Get the high-level picture in the infographic supporting key findings
Stay tuned for details on a webinar featuring Kellogg’s Aaron Fetters, Director of Analytics and Insights to hear why and how they’re increasing their investment in programmatic technologies.

You can stay on top of new updates by subscribing to our newsletter and following us on Google+ and Twitter.

Posted by Yamini Gupta, Product Marketing Team

]]>

More advertisers are demanding it:

41.6% of surveyed advertisers (including marketers and agencies) indicated that programmatic is top of mind when designing a media plan. This is a marked shift from previous strategies, where it was primarily considered at the end of the media buying process.
2 years from now, marketing departments will be the primary advocates for programmatic buying; currently, the media buying arms of agencies and marketers are responsible for it.
Cross-platform reach is believed to be the primary benefit of programmatic buying for advertisers, followed by increased operational efficiency, and better relevance in messaging

Publishers are adapting for a programmatic world:

For nearly 25% of the publisher respondents in the survey, programmatic selling is top of mind when responding to RFPs
72% of publishers surveyed would sell more inventory programmatically with stronger cross-platform support
Publishers expect an 11.17% rise in CPM growth rates in the next 2 years

The growth of programmatic is contingent upon the evolution of the advertising ecosystem:

Transparency is key to adoption by buyers and sellers
Inventory quality, ad fraud management and the move to programmatic premium will drive higher-value advertising
Cross-platform support will help marketers and sellers realize the true potential of one-to-one engagement

Want more information on the study? Here are three things you can do:

Read the full report, along with perspectives from industry leaders from Vivaki, UM, Fox News, New York Times.
Get the high-level picture in the infographic supporting key findings
Stay tuned for details on a webinar featuring Kellogg’s Aaron Fetters, Director of Analytics and Insights to hear why and how they’re increasing their investment in programmatic technologies.

You can stay on top of new updates by subscribing to our newsletter and following us on Google+ and Twitter.

Posted by Yamini Gupta, Product Marketing Team

]]> https://googledata.org/google-doubleclick/41-6-of-surveyed-advertisers-say-programmatic-is-top-of-mind-when-designing-a-media-plan-2/feed/ 0 Introducing Active View reporting in DoubleClick: A foundation for brand measurement https://googledata.org/google-doubleclick/introducing-active-view-reporting-in-doubleclick-a-foundation-for-brand-measurement-2/?utm_source=rss&utm_medium=rss&utm_campaign=introducing-active-view-reporting-in-doubleclick-a-foundation-for-brand-measurement-2 https://googledata.org/google-doubleclick/introducing-active-view-reporting-in-doubleclick-a-foundation-for-brand-measurement-2/#comments Tue, 15 Jul 2014 13:00:00 +0000 https://googledata.org/?guid=3d800c1ea00fe75bdf9617889cc8c356 In an important step toward making brand measurement as actionable as the click, customers of our DoubleClick platform globally now have access to Active View reporting. Advertisers, agencies and publishers now have access to a common, integrated metric to evaluate and compare the viewability of impressions across the web.

Digital advertising can provide brand marketers better measurement for their campaigns, but to do so, we must transition to a market where viewable impressions are a standard currency. On March 31, the Media Rating Council took the first step toward making viewable impressions a standard by lifting its advisory to refrain from transacting on viewable impressions as a digital advertising currency. We’ve always been a strong supporter of the viewability standard and we’re excited to roll out our MRC-certified viewability solution Active View to our DoubleClick partners.

DoubleClick clients globally now have access to Active View viewability reporting by default in:

DoubleClick for Publishers, for publishers using Google Publisher Tags
DoubleClick Ad Exchange, in the new Query Tool
DoubleClick Digital Marketing

DoubleClick Campaign Manager, including reach and frequency
DoubleClick Bid Manager

From measurement to currency, the future of Viewability
Moving from served impressions to viewable impressions as the standard unit of measurement in the advertising ecosystem will be a huge shift but, leaders in the industry see opportunity ahead.

“The shift toward viewability will bring more brand spend to digital, ultimately benefiting premium publishers,” says David Payne, Chief Digital Officer at Gannett. “Viewability provides us another proof point that shows how our premium content creates highly engaged audiences perfect for branding campaigns.”

"At VivaKi, we’re passionate about viewability because an ad served that is not viewable is an inefficient use of our clients’ resources,” says VP Audience Media Strategy Phil Shih. “In the future, viewable premium inventory will demand a higher CPM than unviewed impressions; but it’s worth it for the sake of growing your brand.”

Providing a common measurement metric is the foundation for a world where we can transact on viewable impressions. But measurement alone does not make viewable impressions a currency. For this, we need to develop technology that allows advertisers and publishers to not only measure, but also transact viewable impressions. We already enable this on the Google Display Network and, we’re also investing in tools on the DoubleClick platform to allow advertisers and publishers to value, buy, sell, serve and optimize to viewable impressions.

The transition to viewable impressions will not happen overnight, but as more brands, agencies and publishers adopt the viewable standard, we can create a more transparent and actionable display ecosystem for brand advertisers. We look forward to working with our clients and industry bodies to turn viewability into a new currency for the web.

Posted by Sanaz Ahari, Group Product Manager, Brand Metrics

Sign up to receive industry updates from DoubleClick in your inbox. Click here to opt-in to the DoubleClick Digital Marketing Newsletter today.

]]> In an important step toward making brand measurement as actionable as the click, customers of our DoubleClick platform globally now have access to Active View reporting. Advertisers, agencies and publishers now have access to a common, integrated metric to evaluate and compare the viewability of impressions across the web.

DoubleClick for Publishers, for publishers using Google Publisher Tags
DoubleClick Ad Exchange, in the new Query Tool
DoubleClick Digital Marketing

DoubleClick Campaign Manager, including reach and frequency
DoubleClick Bid Manager

“The shift toward viewability will bring more brand spend to digital, ultimately benefiting premium publishers,” says David Payne, Chief Digital Officer at Gannett. “Viewability provides us another proof point that shows how our premium content creates highly engaged audiences perfect for branding campaigns.”

"At VivaKi, we’re passionate about viewability because an ad served that is not viewable is an inefficient use of our clients’ resources,” says VP Audience Media Strategy Phil Shih. “In the future, viewable premium inventory will demand a higher CPM than unviewed impressions; but it’s worth it for the sake of growing your brand.”

Posted by Sanaz Ahari, Group Product Manager, Brand Metrics

Sign up to receive industry updates from DoubleClick in your inbox. Click here to opt-in to the DoubleClick Digital Marketing Newsletter today.

]]> https://googledata.org/google-doubleclick/introducing-active-view-reporting-in-doubleclick-a-foundation-for-brand-measurement-2/feed/ 0 Introducing Active View reporting in DoubleClick: A foundation for brand measurement https://googledata.org/google-doubleclick/introducing-active-view-reporting-in-doubleclick-a-foundation-for-brand-measurement/?utm_source=rss&utm_medium=rss&utm_campaign=introducing-active-view-reporting-in-doubleclick-a-foundation-for-brand-measurement https://googledata.org/google-doubleclick/introducing-active-view-reporting-in-doubleclick-a-foundation-for-brand-measurement/#comments Tue, 15 Jul 2014 13:00:00 +0000 https://googledata.org/?guid=6a0b2d370d298d56414dc57f82d568b7 In an important step toward making brand measurement as actionable as the click, customers of our DoubleClick platform globally now have access to Active View reporting. Advertisers, agencies and publishers now have access to a common, integrated metric to evaluate and compare the viewability of impressions across the web.

DoubleClick for Publishers, for publishers using Google Publisher Tags
DoubleClick Ad Exchange, in the new Query Tool
DoubleClick Digital Marketing

DoubleClick Campaign Manager, including reach and frequency
DoubleClick Bid Manager

“The shift toward viewability will bring more brand spend to digital, ultimately benefiting premium publishers,” says David Payne, Chief Digital Officer at Gannett. “Viewability provides us another proof point that shows how our premium content creates highly engaged audiences perfect for branding campaigns.”

"At VivaKi, we’re passionate about viewability because an ad served that is not viewable is an inefficient use of our clients’ resources,” says VP Audience Media Strategy Phil Shih. “In the future, viewable premium inventory will demand a higher CPM than unviewed impressions; but it’s worth it for the sake of growing your brand.”

Posted by Sanaz Ahari, Group Product Manager, Brand Metrics

Sign up to receive industry updates from DoubleClick in your inbox. Click here to opt-in to the DoubleClick Digital Marketing Newsletter today.

DoubleClick for Publishers, for publishers using Google Publisher Tags
DoubleClick Ad Exchange, in the new Query Tool
DoubleClick Digital Marketing

DoubleClick Campaign Manager, including reach and frequency
DoubleClick Bid Manager

“The shift toward viewability will bring more brand spend to digital, ultimately benefiting premium publishers,” says David Payne, Chief Digital Officer at Gannett. “Viewability provides us another proof point that shows how our premium content creates highly engaged audiences perfect for branding campaigns.”

"At VivaKi, we’re passionate about viewability because an ad served that is not viewable is an inefficient use of our clients’ resources,” says VP Audience Media Strategy Phil Shih. “In the future, viewable premium inventory will demand a higher CPM than unviewed impressions; but it’s worth it for the sake of growing your brand.”

Posted by Sanaz Ahari, Group Product Manager, Brand Metrics

Sign up to receive industry updates from DoubleClick in your inbox. Click here to opt-in to the DoubleClick Digital Marketing Newsletter today.

]]> https://googledata.org/google-doubleclick/introducing-active-view-reporting-in-doubleclick-a-foundation-for-brand-measurement/feed/ 0 Infographic: 4 Ways Brands Win with Programmatic https://googledata.org/google-doubleclick/infographic-4-ways-brands-win-with-programmatic-2/?utm_source=rss&utm_medium=rss&utm_campaign=infographic-4-ways-brands-win-with-programmatic-2 https://googledata.org/google-doubleclick/infographic-4-ways-brands-win-with-programmatic-2/#comments Tue, 20 May 2014 20:00:00 +0000 https://googledata.org/?guid=4550efae98dc8bf836ecc50bfe937846

Programmatic is changing the way media is being bought and sold, helping brands cut through the clutter to make one-to-one connections with consumers, at scale.

In 2013, as brands took to programmatic, and with the growth of programmatic video, CPMs on the DoubleCick Ad Exchange increased. Preferred Deal impressions also grew 250%.

In this infographic, “Programmatic: The Brand Era”, we explore four ways in which programmatic is changing the game for marketers, winning them the moments that matter with the people they care about.

See the full infographic here.

Screen Shot 2014-05-15 at 4.50.11 PM.png

Posted by Kelly Cox, Product Marketing Manager
]]>

Programmatic is changing the way media is being bought and sold, helping brands cut through the clutter to make one-to-one connections with consumers, at scale.

In 2013, as brands took to programmatic, and with the growth of programmatic video, CPMs on the DoubleCick Ad Exchange increased. Preferred Deal impressions also grew 250%.

Posted by Kelly Cox, Product Marketing Manager
]]> https://googledata.org/google-doubleclick/infographic-4-ways-brands-win-with-programmatic-2/feed/ 0 An important step by the Media Rating Council towards a viewable impression currency https://googledata.org/google-doubleclick/an-important-step-by-the-media-rating-council-towards-a-viewable-impression-currency/?utm_source=rss&utm_medium=rss&utm_campaign=an-important-step-by-the-media-rating-council-towards-a-viewable-impression-currency https://googledata.org/google-doubleclick/an-important-step-by-the-media-rating-council-towards-a-viewable-impression-currency/#comments Tue, 01 Apr 2014 16:00:00 +0000 https://googledata.org/?guid=e5f88577bb2c143c663bd11e30322cf2 Yesterday, the Media Rating Council (MRC) announced that it is lifting its advisory on transacting on viewability for display advertising, originally issued in November 2012. In taking this step, the MRC is signaling that great strides have been made toward the goal of transacting display advertising using viewable impressions, and the industry is ready to begin the process of adopting viewable impressions as a standard metric. We applaud this move and are thrilled to see the industry move closer to the reality of a true viewability currency.

Google has been a longtime supporter of this effort and we’ve partnered with the industry, the Media Rating Council and the IAB, as part of the Making Measurement Make Sense (3MS) initiative, to help guide the definition and adoption of a viewable impression standard. Last April our viewability measurement solution Active View received accreditation by the Media Rating Council and, in the coming months, we’ll be making Active View reporting available to all DoubleClick customers across our platform. We believe that giving marketers, agencies and publishers access to a common, integrated viewable impression metric will set the foundation for viewable impressions to become an actionable currency.

But measurement alone will not make viewable impressions a currency. To become a currency we need technology that allows advertisers and publishers to not only measure, but also transact on viewable impressions. In December, we took our first step toward making viewable impressions a true currency by giving advertisers the ability to target and buy only viewable impressions on the Google Display Network. We’ve seen a strong positive response as thousands of advertisers and brands have adopted viewable impression buying on our network, but we’re not stopping there. We’re investing heavily in Active View and working quickly to enable our DoubleClick platform clients to value, buy, sell, serve and optimize to viewable impressions across the web.

The MRC announcement represents an important milestone in the journey towards a viewable currency. As marketers and agencies adopt the viewable standard we can start to build a new display market that is more transparent and actionable for brand marketers.

Posted by Sanaz Ahari, Senior Product Manager

]]> Yesterday, the Media Rating Council (MRC) announced that it is lifting its advisory on transacting on viewability for display advertising, originally issued in November 2012. In taking this step, the MRC is signaling that great strides have been made toward the goal of transacting display advertising using viewable impressions, and the industry is ready to begin the process of adopting viewable impressions as a standard metric. We applaud this move and are thrilled to see the industry move closer to the reality of a true viewability currency.

Posted by Sanaz Ahari, Senior Product Manager

]]> https://googledata.org/google-doubleclick/an-important-step-by-the-media-rating-council-towards-a-viewable-impression-currency/feed/ 0 An important step by the Media Rating Council toward a viewable impression currency https://googledata.org/google-doubleclick/an-important-step-by-the-media-rating-council-toward-a-viewable-impression-currency/?utm_source=rss&utm_medium=rss&utm_campaign=an-important-step-by-the-media-rating-council-toward-a-viewable-impression-currency https://googledata.org/google-doubleclick/an-important-step-by-the-media-rating-council-toward-a-viewable-impression-currency/#comments Tue, 01 Apr 2014 16:00:00 +0000 https://googledata.org/?guid=cf5130df216923cf8ad28d6b6f9b681b Yesterday, the Media Rating Council (MRC) announced that it is lifting its advisory on transacting on viewability for display advertising, originally issued in November 2012. In taking this step, the MRC is signaling that great strides have been made toward the goal of transacting display advertising using viewable impressions, and the industry is ready to begin the process of adopting viewable impressions as a standard metric. We applaud this move and are thrilled to see the industry move closer to the reality of a true viewability currency.

Posted by Sanaz Ahari, Senior Product Manager

]]> https://googledata.org/google-doubleclick/an-important-step-by-the-media-rating-council-toward-a-viewable-impression-currency/feed/ 0 Turbocharging the News Business with the Local Media Consortium https://googledata.org/google-doubleclick/turbocharging-the-news-business-with-the-local-media-consortium/?utm_source=rss&utm_medium=rss&utm_campaign=turbocharging-the-news-business-with-the-local-media-consortium https://googledata.org/google-doubleclick/turbocharging-the-news-business-with-the-local-media-consortium/#comments Mon, 24 Feb 2014 14:00:00 +0000 https://googledata.org/?guid=a2fa0db280b70548294030fd428d0ef2 Publishers are the lifeblood of the web. Local news providers in particular play vital role in our society, helping us stay in touch with our communities and keep up to date on the news and issues that most closely affect our lives.

We’ve had the good fortune to work with many local news publishers over the years to help power their ads businesses. Today, we’re thrilled to further that commitment with a landmark deal with the Local Media Consortium, an industry body comprising more than 800 daily newspapers and 200 local broadcast stations. Together, we’ll provide the consortium’s membership with a suite of Google advertising products for publishers:

A Powerful Private Exchange -- The Local Media Consortium will launch a new private ad exchange, powered by DoubleClick Ad Exchange technology. Programmatic buying is attracting growing budgets (analysts predict 75% growth in 2014). With 10 billion monthly impressions of top quality video and display inventory, this new exchange will enable the consortium to engage with the growing number of national advertisers and agencies investing in programmatic channels and looking to reach audiences at scale.
The DoubleClick Platform -- Members will also have access to DoubleClick for Publishers, our widely used ad management platform that lets publishers easily and efficiently manage their digital ads business, across desktop, video and mobile inventory.
AdSense Contextual Ads -- Through AdSense, all members will also have the option to run contextually matched ads on their sites and search results (powered by Google Custom Search).

The Local Media Consortium represents the best of what the web has to offer in terms of content and engaged local audiences. We’re looking forward to working with their leadership and members to build on this partnership and help grow the businesses of valued newspapers and news stations from across the country.

Posted by Laurent Cordier, Managing Director, Americas Partnerships - News & Magazines

]]> Publishers are the lifeblood of the web. Local news providers in particular play vital role in our society, helping us stay in touch with our communities and keep up to date on the news and issues that most closely affect our lives.

A Powerful Private Exchange -- The Local Media Consortium will launch a new private ad exchange, powered by DoubleClick Ad Exchange technology. Programmatic buying is attracting growing budgets (analysts predict 75% growth in 2014). With 10 billion monthly impressions of top quality video and display inventory, this new exchange will enable the consortium to engage with the growing number of national advertisers and agencies investing in programmatic channels and looking to reach audiences at scale.
The DoubleClick Platform -- Members will also have access to DoubleClick for Publishers, our widely used ad management platform that lets publishers easily and efficiently manage their digital ads business, across desktop, video and mobile inventory.
AdSense Contextual Ads -- Through AdSense, all members will also have the option to run contextually matched ads on their sites and search results (powered by Google Custom Search).

Posted by Laurent Cordier, Managing Director, Americas Partnerships - News & Magazines

]]> https://googledata.org/google-doubleclick/turbocharging-the-news-business-with-the-local-media-consortium/feed/ 0 Investing in a cleaner, more accountable web with spider.io https://googledata.org/google-doubleclick/investing-in-a-cleaner-more-accountable-web-with-spider-io/?utm_source=rss&utm_medium=rss&utm_campaign=investing-in-a-cleaner-more-accountable-web-with-spider-io https://googledata.org/google-doubleclick/investing-in-a-cleaner-more-accountable-web-with-spider-io/#comments Fri, 21 Feb 2014 12:00:00 +0000 https://googledata.org/?guid=1a4d5630fc42f7e9b8ef99a39b5e66d7 Advertising helps fund the digital world we love today -- inspiring videos, informative websites, entertaining apps and services that connect us with friends around the world. But this vibrant ecosystem only flourishes if marketers can buy media online with the confidence that their ads are reaching real people, that results they see are based on actual interest. To grow the pie for everyone, we need to take head on the issue of online fraud.

This is a fight we’ve taken seriously from the beginning. Over the years, we’ve invested significantly in the technology and talent to prevent fraud and create greater accountability online. For example, we put extensive resources towards keeping bad actors out of our ad systems -- last year alone, we turned down millions of applications from sites looking to join our network because of suspected fraudulent activity. We also introduced new measurement tools, like MRC-accredited Active View, which lets advertisers buy only those ads that are viewable on a page. Active View offers greater peace of mind to all media buyers, but is especially important for brand marketers who want to know, first and foremost, that their ad has a chance to be seen.

Today we’re announcing our latest investment: we’ve completed an acquisition of spider.io, a company that has spent the past 3 years building a world-class ad fraud fighting operation.

Our immediate priority is to include their fraud detection technology in our video and display ads products, where they will complement our existing efforts. Over the long term, our goal is to improve the metrics that advertisers and publishers use to determine the value of digital media and give all parties a clearer, cleaner picture of what campaigns and media are truly delivering strong results. Also, by including spider.io’s fraud fighting expertise in our products, we can scale our efforts to weed out bad actors and improve the entire digital ecosystem.

Of course, this is not an issue we’re fighting alone. We applaud industry efforts like the IAB’s Traffic of Good Intent (TOGI) task force, which also play a critical role, as well as major commitments from others in the space. As an industry, we can address this issue and block those who seek to game the system. We can make digital the platform of choice for all marketers -- including brands -- to invest. And we can offer accountable media for all; we’re excited to take this big next step.

Posted by Neal Mohan, VP, Display Advertising

]]> Advertising helps fund the digital world we love today -- inspiring videos, informative websites, entertaining apps and services that connect us with friends around the world. But this vibrant ecosystem only flourishes if marketers can buy media online with the confidence that their ads are reaching real people, that results they see are based on actual interest. To grow the pie for everyone, we need to take head on the issue of online fraud.

This is a fight we’ve taken seriously from the beginning. Over the years, we’ve invested significantly in the technology and talent to prevent fraud and create greater accountability online. For example, we put extensive resources towards keeping bad actors out of our ad systems -- last year alone, we turned down millions of applications from sites looking to join our network because of suspected fraudulent activity. We also introduced new measurement tools, like MRC-accredited Active View, which lets advertisers buy only those ads that are viewable on a page. Active View offers greater peace of mind to all media buyers, but is especially important for brand marketers who want to know, first and foremost, that their ad has a chance to be seen.

Today we’re announcing our latest investment: we’ve completed an acquisition of spider.io, a company that has spent the past 3 years building a world-class ad fraud fighting operation.

Our immediate priority is to include their fraud detection technology in our video and display ads products, where they will complement our existing efforts. Over the long term, our goal is to improve the metrics that advertisers and publishers use to determine the value of digital media and give all parties a clearer, cleaner picture of what campaigns and media are truly delivering strong results. Also, by including spider.io’s fraud fighting expertise in our products, we can scale our efforts to weed out bad actors and improve the entire digital ecosystem.

]]> https://googledata.org/google-doubleclick/investing-in-a-cleaner-more-accountable-web-with-spider-io/feed/ 0 Investing in a cleaner, more accountable web with spider.io https://googledata.org/google-doubleclick/investing-in-a-cleaner-more-accountable-web-with-spider-io-2/?utm_source=rss&utm_medium=rss&utm_campaign=investing-in-a-cleaner-more-accountable-web-with-spider-io-2 https://googledata.org/google-doubleclick/investing-in-a-cleaner-more-accountable-web-with-spider-io-2/#comments Fri, 21 Feb 2014 12:00:00 +0000 https://googledata.org/?guid=9e018683dcc1678d829e7961c75de9de Advertising helps fund the digital world we love today -- inspiring videos, informative websites, entertaining apps and services that connect us with friends around the world. But this vibrant ecosystem only flourishes if marketers can buy media online with the confidence that their ads are reaching real people, that results they see are based on actual interest. To grow the pie for everyone, we need to take head on the issue of online fraud.

This is a fight we’ve taken seriously from the beginning. Over the years, we’ve invested significantly in the technology and talent to prevent fraud and create greater accountability online. For example, we put extensive resources towards keeping bad actors out of our ad systems -- last year alone, we turned down millions of applications from sites looking to join our network because of suspected fraudulent activity. We also introduced new measurement tools, like MRC-accredited Active View, which lets advertisers buy only those ads that are viewable on a page. Active View offers greater peace of mind to all media buyers, but is especially important for brand marketers who want to know, first and foremost, that their ad has a chance to be seen.

Today we’re announcing our latest investment: we’ve completed an acquisition of spider.io, a company that has spent the past 3 years building a world-class ad fraud fighting operation.

Our immediate priority is to include their fraud detection technology in our video and display ads products, where they will complement our existing efforts. Over the long term, our goal is to improve the metrics that advertisers and publishers use to determine the value of digital media and give all parties a clearer, cleaner picture of what campaigns and media are truly delivering strong results. Also, by including spider.io’s fraud fighting expertise in our products, we can scale our efforts to weed out bad actors and improve the entire digital ecosystem.

]]> https://googledata.org/google-doubleclick/investing-in-a-cleaner-more-accountable-web-with-spider-io-2/feed/ 0 Redefining "Advertising": How 2013 Transformed Digital Marketing https://googledata.org/google-doubleclick/redefining-advertising-how-2013-transformed-digital-marketing-3/?utm_source=rss&utm_medium=rss&utm_campaign=redefining-advertising-how-2013-transformed-digital-marketing-3 https://googledata.org/google-doubleclick/redefining-advertising-how-2013-transformed-digital-marketing-3/#comments Tue, 17 Dec 2013 19:56:00 +0000 https://googledata.org/?guid=2384a70322a08cef79021add5981d755

It was a great year for digital advertising. New technologies took off, helping brands, agencies and publishers reach today’s constantly connected consumers more easily and effectively than ever before. With budgets no longer being siloed, 20% of organizations incorporated digital into each marketing function, per a study by Adobe.

We compiled a few of the bigger changes in marketing and digital advertising in 2013, to see how far the industry has come along. View the full infographic here or see a brief summary below.

Redefining “creative”
New creative formats took center stage in 2013. Marketers invested more in social media and TrueView skippable video ad formats continued to grow on the DoubleClick Ad Exchange.

Redefining “integrated”
The new 360 media plan cannot overlook digital and the sheer number of screens people interact with. In 2012, Google released some research indicating that people use 3 screen combinations a day. In 2013, this manifested itself in the form of increased investments in multi-screen campaigns.

Redefining “buying”
New(Up)fronts. Programmatic. 2013 changed the way digital media spend is committed.18 digital media companies presented at the Digital Content NewFronts. And programmatic buying gained significant traction with an expected ~74% growth, according to eMarketer. As brands took to programmatic and with the growth of programmatic video, CPMs on the DoubleClick Ad Exchange increased, and Preferred Deal impressions grew 250%. DoubleClick Bid Manager powered social media ads, joined FBX.

Redefining “success”
Earlier this year, AdAge released some research indicating that 50% of display ads are not viewed, making advertising viewability a hot industry topic. Google’s viewability measurement solution, ActiveView, got MRC-accredited. Last week, Google announced that it would enable viewability-based buys on the Google Display Network. Engagement Rate was another hot metric in 2013, with Cost per Engagement pay models enabled for ad formats like Engagement Ads on the Google Display Network.

View the full infographic here.

Posted by Yamini Gupta, Product Marketing Team

]]>

View the full infographic here.

Posted by Yamini Gupta, Product Marketing Team

]]> https://googledata.org/google-doubleclick/redefining-advertising-how-2013-transformed-digital-marketing-3/feed/ 0 Google Web Designer beta now available: Build beautiful HTML5 creative with ease. https://googledata.org/google-doubleclick/google-web-designer-beta-now-available-build-beautiful-html5-creative-with-ease-2/?utm_source=rss&utm_medium=rss&utm_campaign=google-web-designer-beta-now-available-build-beautiful-html5-creative-with-ease-2 https://googledata.org/google-doubleclick/google-web-designer-beta-now-available-build-beautiful-html5-creative-with-ease-2/#comments Mon, 30 Sep 2013 18:00:00 +0000 https://googledata.org/?guid=5863586cc09b291743d090c3c1520fb2 By now, it’s evident that multi-screen consumption is the way of the future; mobile and tablet devices are becoming consumers’ first screens, so the content that is developed needs to work seamlessly across these screens. There are already more end-users in HTML5-compatible environments than there are in Flash-compatible environments, and HTML5 ad spend is expected to overtake Flash spend within the next two years (1). But until recently, advertisers and publishers didn't have the tools they needed to easily develop content fit for today's cross-screen experiences.

Build once, run anywhere
We’re working hard to solve this development challenge by offering powerful yet easy-to-use tools for HTML5 production. In this vein, we announced DoubleClick Studio Layouts for HTML5 back in August (also available to DFP Premium publishers using DoubleClick Studio), which lets you create HTML5 ads in minutes, and last week we announced Ready Creatives in AdWords, which creates HTML5 ads for you in seconds.

Today, we’re excited to announce the public beta of Google Web Designer, a new professional-quality design tool that makes HTML5 creative accessible to everyone from the designer to the dabbler.

Google Web Designer enables you to:

Create animated HTML5 creative, with a robust, yet intuitive set of design tools.
View and edit the code behind your designs and see your edits reflected back on the stage automatically.
Build ad creatives seamlessly for DoubleClick and AdMob, or publish them to any generic environment you choose.
Receive updates to the product automatically, without having to re-download the application.
Access all of this entirely for free.

Watch the Demo: A quick glimpse of Google Web Designer

Ready to give it a spin?

Download Google Web Designer.
Read through our getting started guide.
Send us feedback! We need your input to make this tool even better, so share your ideas with us in our user forum or on our Google+ page. We’re working hard over the next couple quarters to add new features and improvements to make the product an even more robust offering.

HTML5 is a universal language for building beautiful, engaging content that can run across desktops, smartphones, and tablets. We think that Google Web Designer will be the key to making HTML5 accessible to people throughout the industry, getting us closer to the goal of “build once, run anywhere.”

NOTE: Publishers using DFP or DFP Small business, see our Help Center articles to learn more about trafficking creatives. DFP Help Center. DFP Small Business Help Center.

Posted by Sean Kranzberg, Lead Engineer, Google Web Designer
(1) StatCounter, Top 12 Browser Versions in North America, February 2012 to August 2013

]]> By now, it’s evident that multi-screen consumption is the way of the future; mobile and tablet devices are becoming consumers’ first screens, so the content that is developed needs to work seamlessly across these screens. There are already more end-users in HTML5-compatible environments than there are in Flash-compatible environments, and HTML5 ad spend is expected to overtake Flash spend within the next two years (1). But until recently, advertisers and publishers didn't have the tools they needed to easily develop content fit for today's cross-screen experiences.

Build once, run anywhere
We’re working hard to solve this development challenge by offering powerful yet easy-to-use tools for HTML5 production. In this vein, we announced DoubleClick Studio Layouts for HTML5 back in August (also available to DFP Premium publishers using DoubleClick Studio), which lets you create HTML5 ads in minutes, and last week we announced Ready Creatives in AdWords, which creates HTML5 ads for you in seconds.

Today, we’re excited to announce the public beta of Google Web Designer, a new professional-quality design tool that makes HTML5 creative accessible to everyone from the designer to the dabbler.

Google Web Designer enables you to:

Create animated HTML5 creative, with a robust, yet intuitive set of design tools.
View and edit the code behind your designs and see your edits reflected back on the stage automatically.
Build ad creatives seamlessly for DoubleClick and AdMob, or publish them to any generic environment you choose.
Receive updates to the product automatically, without having to re-download the application.
Access all of this entirely for free.

Watch the Demo: A quick glimpse of Google Web Designer

Ready to give it a spin?

Download Google Web Designer.
Read through our getting started guide.
Send us feedback! We need your input to make this tool even better, so share your ideas with us in our user forum or on our Google+ page. We’re working hard over the next couple quarters to add new features and improvements to make the product an even more robust offering.

]]> https://googledata.org/google-doubleclick/google-web-designer-beta-now-available-build-beautiful-html5-creative-with-ease-2/feed/ 0 Now on Mobile – The DoubleClick Ad Exchange Deals Interface https://googledata.org/google-doubleclick/now-on-mobile-the-doubleclick-ad-exchange-deals-interface-2/?utm_source=rss&utm_medium=rss&utm_campaign=now-on-mobile-the-doubleclick-ad-exchange-deals-interface-2 https://googledata.org/google-doubleclick/now-on-mobile-the-doubleclick-ad-exchange-deals-interface-2/#comments Tue, 10 Sep 2013 16:00:00 +0000 https://googledata.org/?guid=8452f13d2c3988aee9d867003e7cd95c DoubleClick Ad Exchange (AdX) launched the first Preferred Deal in 2012 and the first Private Auction in 2013 to help publishers and advertisers create greater opportunities with programmatic buying. Since the beginning of this year we’ve seen the number of Preferred Deals double, the number of Preferred Deals impressions grow by 2.5X, and Private Auction impressions explode from nothing to millions per day. As these programmatic deal types become more important for our partners, they started asking for the ability to negotiate deals on the go. So today, we’re excited to launch a Mobile version of the DoubleClick Ad Exchange Deals interface.
Negotiate on the go
The new DoubleClick Ad Exchange Deals interface for mobile allows buyers and sellers to check the status of a Preferred Deal or Private Auction on any device. When you sign into the Deals interface on your phone or tablet, the mobile site will load automatically. From there, buyers and sellers can view, edit, accept, or stop existing deals.

If at any time you need to access other features, you can switch to the classic version of the Deals UI by clicking on the Desktop link at the bottom of the screen.

We built this mobile interface to help DoubleClick Ad Exchange partners continue their deal negotiations while away from their desks and it’s available now for all users. To access it, just visit www.google.com/adxbuyer/uploader from your mobile browser and visit our Help Center for buyers or Help Center for sellers to learn more.

Posted by Michael Smith, Product Manager

Built by Brandon Krieger, Software Engineering Intern

]]> DoubleClick Ad Exchange (AdX) launched the first Preferred Deal in 2012 and the first Private Auction in 2013 to help publishers and advertisers create greater opportunities with programmatic buying. Since the beginning of this year we’ve seen the number of Preferred Deals double, the number of Preferred Deals impressions grow by 2.5X, and Private Auction impressions explode from nothing to millions per day. As these programmatic deal types become more important for our partners, they started asking for the ability to negotiate deals on the go. So today, we’re excited to launch a Mobile version of the DoubleClick Ad Exchange Deals interface.
Negotiate on the go
The new DoubleClick Ad Exchange Deals interface for mobile allows buyers and sellers to check the status of a Preferred Deal or Private Auction on any device. When you sign into the Deals interface on your phone or tablet, the mobile site will load automatically. From there, buyers and sellers can view, edit, accept, or stop existing deals.

If at any time you need to access other features, you can switch to the classic version of the Deals UI by clicking on the Desktop link at the bottom of the screen.

Posted by Michael Smith, Product Manager

Built by Brandon Krieger, Software Engineering Intern

]]> https://googledata.org/google-doubleclick/now-on-mobile-the-doubleclick-ad-exchange-deals-interface-2/feed/ 0 Now on Mobile – The DoubleClick Ad Exchange Deals Interface https://googledata.org/google-doubleclick/now-on-mobile-the-doubleclick-ad-exchange-deals-interface/?utm_source=rss&utm_medium=rss&utm_campaign=now-on-mobile-the-doubleclick-ad-exchange-deals-interface https://googledata.org/google-doubleclick/now-on-mobile-the-doubleclick-ad-exchange-deals-interface/#comments Tue, 10 Sep 2013 16:00:00 +0000 https://googledata.org/?guid=26b0ad6dd93cf02916d6a11a84ed63d2 DoubleClick Ad Exchange (AdX) launched the first Preferred Deal in 2012 and the first Private Auction in 2013 to help publishers and advertisers create greater opportunities with programmatic buying. Since the beginning of this year we’ve seen the number of Preferred Deals double, the number of Preferred Deals impressions grow by 2.5X, and Private Auction impressions explode from nothing to millions per day. As these programmatic deal types become more important for our partners, they started asking for the ability to negotiate deals on the go. So today, we’re excited to launch a Mobile version of the DoubleClick Ad Exchange Deals interface.
Negotiate on the go
The new DoubleClick Ad Exchange Deals interface for mobile allows buyers and sellers to check the status of a Preferred Deal or Private Auction on any device. When you sign into the Deals interface on your phone or tablet, the mobile site will load automatically. From there, buyers and sellers can view, edit, accept, or stop existing deals.

If at any time you need to access other features, you can switch to the classic version of the Deals UI by clicking on the Desktop link at the bottom of the screen.

Posted by Michael Smith, Product Manager

Built by Brandon Krieger, Software Engineering Intern

If at any time you need to access other features, you can switch to the classic version of the Deals UI by clicking on the Desktop link at the bottom of the screen.

Posted by Michael Smith, Product Manager

Built by Brandon Krieger, Software Engineering Intern

]]> https://googledata.org/google-doubleclick/now-on-mobile-the-doubleclick-ad-exchange-deals-interface/feed/ 0 Continuing to invest in a clean, open exchange https://googledata.org/google-doubleclick/continuing-to-invest-in-a-clean-open-exchange-2/?utm_source=rss&utm_medium=rss&utm_campaign=continuing-to-invest-in-a-clean-open-exchange-2 https://googledata.org/google-doubleclick/continuing-to-invest-in-a-clean-open-exchange-2/#comments Thu, 29 Aug 2013 16:00:00 +0000 https://googledata.org/?guid=d3e7a40b7fa6de2d0c5dc8764e91bc41 Cross post from the DoubleClick Publisher Blog
Recently there has been a great deal of discussion about applications that inject or overlay ads on sites without the express approval of users and those sites, and then monetize the inventory as their own. We believe that this kind of activity is bad for end users and damages the integrity of the advertising industry. In order for the programmatic marketplace to achieve its full potential and help as many marketers and publishers as we think it can, there needs to be trust between advertisers, publishers, and users.

We’ve invested, since the beginning, in strong policies and a system of checks and filters to ensure that the inventory on the DoubleClick Ad Exchange is the highest quality in the industry. Here’s a quick summary of what we do to stop invalid injected inventory from entering our exchange.

We don’t support spammy applications. Period.

Both the Google Platforms program policies and the DoubleClick Ad Exchange (AdX) Seller Program Guidelines strictly prohibit the use of systems, including toolbars, that overlay ad space on a given site without express permission of the site owner. In addition, we have numerous processes and technologies in place to review publishers’ inventory as well as advertisers’ ads to maintain a high standard of quality for how advertising is transacted on our platforms.

In light of the increased concerns on this subject, many publishers have asked us for guidance on what to ask the exchanges or networks they work with. Here are three suggested questions any publisher partner should be able to answer in regards to protecting against injected inventory:

Does your platform work with or supply advertising for clients who inject display ads in browsers?
Do your program policies prohibit the use of systems to inject display ads in browsers, without first having obtained user consent or consent from the site affected?
Please provide me a report of all the inventory partners on your platform serving my domain?

We do, and will always, support our publisher partners.

Finally, I’d like to thank the millions of publishers who use the DoubleClick Ad Exchange, large and small, that day in and day out, provide amazing value both to their users and their advertisers. We welcome a broader discussion with our partners and with the industry about how to collectively solve this issue and others. Together, we can all ask the tough questions, hold each other accountable, and ultimately create the web we all want, where publishers, users and advertisers all thrive.

Posted by Scott Spencer, Director of Product Management

]]> Cross post from the DoubleClick Publisher Blog
Recently there has been a great deal of discussion about applications that inject or overlay ads on sites without the express approval of users and those sites, and then monetize the inventory as their own. We believe that this kind of activity is bad for end users and damages the integrity of the advertising industry. In order for the programmatic marketplace to achieve its full potential and help as many marketers and publishers as we think it can, there needs to be trust between advertisers, publishers, and users.

We don’t support spammy applications. Period.

Does your platform work with or supply advertising for clients who inject display ads in browsers?
Do your program policies prohibit the use of systems to inject display ads in browsers, without first having obtained user consent or consent from the site affected?
Please provide me a report of all the inventory partners on your platform serving my domain?

We do, and will always, support our publisher partners.

Posted by Scott Spencer, Director of Product Management

]]> https://googledata.org/google-doubleclick/continuing-to-invest-in-a-clean-open-exchange-2/feed/ 0 Continuing to invest in a clean, open exchange https://googledata.org/google-doubleclick/continuing-to-invest-in-a-clean-open-exchange/?utm_source=rss&utm_medium=rss&utm_campaign=continuing-to-invest-in-a-clean-open-exchange https://googledata.org/google-doubleclick/continuing-to-invest-in-a-clean-open-exchange/#comments Wed, 28 Aug 2013 19:30:00 +0000 https://googledata.org/?guid=cddb8439bdc582219da9114a6330e56e

We don’t support spammy applications. Period.

Does your platform work with or supply advertising for clients who inject display ads in browsers?
Do your program policies prohibit the use of systems to inject display ads in browsers, without first having obtained user consent or consent from the site affected?
Please provide me a report of all the inventory partners on your platform serving my domain?

We do, and will always, support our publisher partners.

Posted by Scott Spencer, Director of Product Management

]]>

We don’t support spammy applications. Period.

Does your platform work with or supply advertising for clients who inject display ads in browsers?
Do your program policies prohibit the use of systems to inject display ads in browsers, without first having obtained user consent or consent from the site affected?
Please provide me a report of all the inventory partners on your platform serving my domain?

We do, and will always, support our publisher partners.

Posted by Scott Spencer, Director of Product Management

]]> https://googledata.org/google-doubleclick/continuing-to-invest-in-a-clean-open-exchange/feed/ 0 Introducing ‘The Programmatic Opportunity’ https://googledata.org/google-doubleclick/introducing-the-programmatic-opportunity-2/?utm_source=rss&utm_medium=rss&utm_campaign=introducing-the-programmatic-opportunity-2 https://googledata.org/google-doubleclick/introducing-the-programmatic-opportunity-2/#comments Wed, 14 Aug 2013 16:55:00 +0000 https://googledata.org/?guid=4e34e280c021868411eb3afca9ffb161 Automated buying. Machine-based buying. RTB. Call it what you may, there's no doubt that programmatic buying is changing (read: simplifying) the way media is bought and sold, in real-time. No wonder then, we’ve seen more daily transactions on the DoubleClick Ad Exchange than on the NYSE and NASDAQ combined, and a tripling of instream video ad impressions as brands adopt the technology. And eMarketer predicts that 1/3rd of all display advertising is going to be bought programmatically by 2017.

But what's the real opportunity here for advertisers and publishers? How is programmatic going to safely grow their businesses and deliver ROI? In our new collection of insights, ‘The Programmatic Opportunity’, hear how this technology is transforming the industry, what’s going to make it work and why it’s the way of the future, from senior advertising and media executives like The Weather Company’s Curt Hecht, CBS Interactive’s David Chiang, Digitas’ Joel Aranson and Xaxis’ Mike Finnegan. Get some tips from Washington Post Digital on leveraging programmatic to tap into new buyer segments, and to realize CPMs at par with direct rates.

In coming weeks, stay tuned for us to add new research, best practices and perspectives to the collection. In the meantime, catch up with Google executives across the globe to hear about the evolution of online advertising and the programmatic opportunity:

Digiday Programmatic Advertising Breakfast, August 15, New York
Scott Spencer, Director of Product Management, talks about new programmatic trends
Yoyi & iResearch’s China Ad Technology Conference, August 15, Beijing
Robbie Hills, Head of Display Advertising - APAC, and Elliott Ng, Director of Product Management, talk about the region’s challenges and opportunities in programmatic
The Next Web LatAm Conference, August 29, Sao Paolo
Daniel Alegre, President - Global Partner Business Solutions, reflects on the evolution of online advertising and the role of programmatic in the future

Posted by Yamini Gupta, Product Marketing Team

]]> Automated buying. Machine-based buying. RTB. Call it what you may, there's no doubt that programmatic buying is changing (read: simplifying) the way media is bought and sold, in real-time. No wonder then, we’ve seen more daily transactions on the DoubleClick Ad Exchange than on the NYSE and NASDAQ combined, and a tripling of instream video ad impressions as brands adopt the technology. And eMarketer predicts that 1/3rd of all display advertising is going to be bought programmatically by 2017.

Digiday Programmatic Advertising Breakfast, August 15, New York
Scott Spencer, Director of Product Management, talks about new programmatic trends
Yoyi & iResearch’s China Ad Technology Conference, August 15, Beijing
Robbie Hills, Head of Display Advertising - APAC, and Elliott Ng, Director of Product Management, talk about the region’s challenges and opportunities in programmatic
The Next Web LatAm Conference, August 29, Sao Paolo
Daniel Alegre, President - Global Partner Business Solutions, reflects on the evolution of online advertising and the role of programmatic in the future

Posted by Yamini Gupta, Product Marketing Team

]]> https://googledata.org/google-doubleclick/introducing-the-programmatic-opportunity-2/feed/ 0 Announcing DoubleClick Studio Layouts: Build rich media ads in minutes and get your ads live in hours. https://googledata.org/google-doubleclick/announcing-doubleclick-studio-layouts-build-rich-media-ads-in-minutes-and-get-your-ads-live-in-hours-2/?utm_source=rss&utm_medium=rss&utm_campaign=announcing-doubleclick-studio-layouts-build-rich-media-ads-in-minutes-and-get-your-ads-live-in-hours-2 https://googledata.org/google-doubleclick/announcing-doubleclick-studio-layouts-build-rich-media-ads-in-minutes-and-get-your-ads-live-in-hours-2/#comments Tue, 13 Aug 2013 16:00:00 +0000 https://googledata.org/?guid=6e46836d51c5cf827fdec71609725315

Today, we’re thrilled to announce the launch of DoubleClick Studio Layouts, a rich media production tool that makes it easier to build and publish rich media and HTML5 ads.

Rich media formats are becoming a mainstay for brand advertisers, who are expected to increase their rich media spend by ~150% over the next four years.* Rich media’s continued growth is due in large part to it’s ability to help brands bring their stories to life online. (Check out our recent iMedia article for examples of great digital storytelling.) But although rich media ads are recognized as a critical vehicle for digital advertising, the tools to produce these ads are still too complex and time-consuming. The insurgence of mobile advertising and HTML5 has only made the process even more complicated. In fact, ad production can consume up to 80% of a creative agency’s time, leaving only 20% for the strategic, innovative thinking.

We want to invert that statistic.

With today’s launch, you no longer have to toil through the hand-coding of a long tear sheet, or undergo multiple creative revisions for a simple ad. Studio Layouts provides a pre-built rich media ad shell, so you can simply select a layout, upload your existing assets and publish. You can even build HTML5 ads using the same basic assets. Because the structure of the ad is already created for you, there are fewer places for the creative to break, meaning your ads can get through QA with few to zero revisions. With Studio Layouts, you can build rich media and HTML5 ads much faster, reach more people with your existing assets and upgrade your basic image ads to rich media. Let’s see how these benefits came to life with Samsung Turkey for their recent Galaxy S4 campaign. (Full case study here.)

Efficiency: Build rich media and HTML5 ads faster
Samsung Turkey launched a rich media campaign in 90% less time than they could have before Layouts. They built a three-video GDN lightbox ad in 15 minutes and completed quality assurance in three hours with no revisions. Not only was the turn-around time greatly reduced, but the campaign was also successful in driving consumer engagement. In one month, 20 million impressions were served to 2.4 million unique users, with an engagement rate of 2.73%. More than 60,000 viewers watched the videos through to the end, and the cost per engagement was low, at less than 10 cents US.

Samsung’s GDN lightbox unit begins as a 300x250, and expands when a user hovers over the ad for two seconds. The expanded state can accommodate three YouTube videos.

Reach: Get more mileage out of existing assets
Samsung was able to take their YouTube videos and quickly turn them into a rich media ad, syndicating their existing content across the internet. They could also take those same assets, plug them into an HTML5 layout and reach people on mobile and tablet devices as well, without having to code a thing.

Performance: Upgrade standard flash and image ads to rich media
Finally, by using rich media to distribute their videos, Samsung gained access to rich media metrics, such as interaction and video completion rates. “The campaign data showed that we were reaching the right customer at the right place and at the right time,” says Seda Gumustas, digital marketing manager for Samsung Turkey. This data gives advertisers the ability to understand how users are engaging with their brands and gauge success of their campaigns in ways not possible before.

What’s Launching today?
Today, we’re launching Studio Layouts to the public, and we’ll continue to roll out new Layouts formats and features over the next six months. In the coming weeks, we’ll be launching Layouts for the IAB Rising Star formats Cascade, Billboard, and Sidekick, as well as an HTML5 GDN Lightbox format.

If you are already a DoubleClick Studio user, you’ll notice the new Layouts tab in the top green navigation bar of the UI. There you’ll find the Layouts Gallery with descriptions for how to begin using the tool.

To learn more about Studio Layouts, visit our landing page on the Rich Media Gallery.

Posted by Tal Snir, Product Manager, DoubleClick Rich Media and Video

*eMarketer, “US Ad Spending: Mid-2013 Forecast and Comparative Estimates”, July 31, 2013

]]>

Samsung’s GDN lightbox unit begins as a 300x250, and expands when a user hovers over the ad for two seconds. The expanded state can accommodate three YouTube videos.

To learn more about Studio Layouts, visit our landing page on the Rich Media Gallery.

Posted by Tal Snir, Product Manager, DoubleClick Rich Media and Video

*eMarketer, “US Ad Spending: Mid-2013 Forecast and Comparative Estimates”, July 31, 2013

]]> https://googledata.org/google-doubleclick/announcing-doubleclick-studio-layouts-build-rich-media-ads-in-minutes-and-get-your-ads-live-in-hours-2/feed/ 0 AdX – Delivering for our Partners https://googledata.org/uncategorized/adx-delivering-for-our-partners/?utm_source=rss&utm_medium=rss&utm_campaign=adx-delivering-for-our-partners https://googledata.org/uncategorized/adx-delivering-for-our-partners/#comments Wed, 31 Jul 2013 16:00:00 +0000 https://googledata.org/?guid=fbdc29b3beb42b3dc4e526453624f6f6

From Q1 to Q2, AdX saw a 33% increase in RTB spend in the US and a 24% increase globally. But it’s not just about quantity: as marketers continue to embrace the programmatic opportunity, publishers such as Gannett, British Telecom, and The Weather Company are using the platform to identify and capture this spend.

Part of what’s driving this shift for publishers is the availability of more powerful tools to specify the exact terms of each transaction and understand how buyers are buying. In the past, doing this required some publishers to stitch together many technologies at once. Although we’ve been working on unifying Admeld and AdX for more than a year, in March we unveiled a key milestone on that road with a major series of updates. In addition to its advanced programmatic tools like Preferred Deals and Private Auctions, AdX now includes the best features of Admeld such as ad network optimization and increased transparency and control. The response has been amazing: To date more than 50% of Admeld publishers by volume have migrated their inventory onto AdX. Hundreds of publishers – including CBSi, Jagex, and Stardoll – have already made the switch, and everyone else is scheduled to transition shortly.

Though the legacy of Admeld continues to inspire our design decisions, we believe strongly that consolidating our efforts behind a single platform is more effective for our clients and more conducive to providing them with the best possible service. For that reason, we’ve notified all our clients in recent weeks that we’ll be sunsetting the Admeld platform and brand on September 30, before the holiday ad spend begins to ramp up.

We've done a lot of preparation to make the migration process as smooth as possible for you. Your account manager should already be in touch with you about what the migration will mean for you.

Posted by Scott Spencer, Director, Product Management

]]>

We've done a lot of preparation to make the migration process as smooth as possible for you. Your account manager should already be in touch with you about what the migration will mean for you.

Posted by Scott Spencer, Director, Product Management

]]> https://googledata.org/uncategorized/adx-delivering-for-our-partners/feed/ 0 CM Summit with Neal Mohan – Live Stream – May 21, 9:45am ET https://googledata.org/uncategorized/cm-summit-with-neal-mohan-live-stream-may-21-945am-et-2/?utm_source=rss&utm_medium=rss&utm_campaign=cm-summit-with-neal-mohan-live-stream-may-21-945am-et-2 https://googledata.org/uncategorized/cm-summit-with-neal-mohan-live-stream-may-21-945am-et-2/#comments Tue, 21 May 2013 13:00:00 +0000 https://googledata.org/?guid=0ba4d229fe4c8ede22008000346c3416 (CM Summit), Neal Mohan, Google’s VP of Display advertising, will be speaking on ‘The State of Google.’ We'll reveal new insights for today's digital advertisers on how to bridge data-driven buying with brand marketing in our interconnected world.

Tune in as Neal discusses the future of advertising at Google:

Live stream on YouTube.com begins on May 21, 2013, at 9:45am ET
Following us? @GoogleDisplay tweeting live during the event

The Conversational Marketing Summit (CM Summit) is taking place from May 21-22 2013 in NYC. This year’s theme is “Parting the Clouds: Bridging Data and Humanity.”

Posted by Mary Shirley, Product Marketing Manager

]]> (CM Summit), Neal Mohan, Google’s VP of Display advertising, will be speaking on ‘The State of Google.’ We'll reveal new insights for today's digital advertisers on how to bridge data-driven buying with brand marketing in our interconnected world.

Tune in as Neal discusses the future of advertising at Google:

Live stream on YouTube.com begins on May 21, 2013, at 9:45am ET
Following us? @GoogleDisplay tweeting live during the event

The Conversational Marketing Summit (CM Summit) is taking place from May 21-22 2013 in NYC. This year’s theme is “Parting the Clouds: Bridging Data and Humanity.”

Posted by Mary Shirley, Product Marketing Manager

]]> https://googledata.org/uncategorized/cm-summit-with-neal-mohan-live-stream-may-21-945am-et-2/feed/ 0 CM Summit with Neal Mohan – Live Stream – May 21, 9:45am ET https://googledata.org/uncategorized/cm-summit-with-neal-mohan-live-stream-may-21-945am-et/?utm_source=rss&utm_medium=rss&utm_campaign=cm-summit-with-neal-mohan-live-stream-may-21-945am-et https://googledata.org/uncategorized/cm-summit-with-neal-mohan-live-stream-may-21-945am-et/#comments Tue, 21 May 2013 13:00:00 +0000 https://googledata.org/?guid=52fec7d96a6df1ba39f4e6855dab684a (CM Summit), Neal Mohan, Google’s VP of Display advertising, will be speaking on ‘The State of Google.’ We'll reveal new insights for today's digital advertisers on how to bridge data-driven buying with brand marketing in our interconnected world.

Tune in as Neal discusses the future of advertising at Google:

Live stream on YouTube.com begins on May 21, 2013, at 9:45am ET
Following us? @GoogleDisplay tweeting live during the event

The Conversational Marketing Summit (CM Summit) is taking place from May 21-22 2013 in NYC. This year’s theme is “Parting the Clouds: Bridging Data and Humanity.”

Posted by Mary Shirley, Product Marketing Manager

Tune in as Neal discusses the future of advertising at Google:

Live stream on YouTube.com begins on May 21, 2013, at 9:45am ET
Following us? @GoogleDisplay tweeting live during the event

The Conversational Marketing Summit (CM Summit) is taking place from May 21-22 2013 in NYC. This year’s theme is “Parting the Clouds: Bridging Data and Humanity.”

Posted by Mary Shirley, Product Marketing Manager

]]> https://googledata.org/uncategorized/cm-summit-with-neal-mohan-live-stream-may-21-945am-et/feed/ 0 The Importance of Being Seen: Viewability and Brands https://googledata.org/uncategorized/the-importance-of-being-seen-viewability-and-brands-3/?utm_source=rss&utm_medium=rss&utm_campaign=the-importance-of-being-seen-viewability-and-brands-3 https://googledata.org/uncategorized/the-importance-of-being-seen-viewability-and-brands-3/#comments Fri, 26 Apr 2013 13:30:00 +0000 https://googledata.org/?guid=2def4182aed984dcf096bedaf00dd053 ‘Was my ad seen?’ The answer was that your ad was published, your commercial ran, your online impression served on a web page, but it was impossible to say with certainty whether an ad was viewed or not. Thanks to leaps forward in digital technology and the hard work of many in the industry, it's now possible to measure whether an ad is viewable onscreen. Given this progress, it's not a matter of if this becomes the standard, but when.

We support a viewable impressions standard and have been partnering with the industry to push this forward. Today we've reached an important milestone on this journey - Media Rating Council (MRC) accreditation for our viewability measurement solution, Active View, which we introduced last year.

"We are very pleased that Google has achieved accreditation for its Active View product" said George Ivie, CEO and Executive Director of the Media Rating Council. "Viewable impressions are an important foundational improvement in digital measurement and an important step toward comparability with other electronic media."

Active View complements our other investments in making digital an effective medium for brand marketers and their awareness-building campaigns, like Lightbox ads and TrueView in AdMob and games. These efforts appear to be paying off for brand advertisers: we saw a 65 percent increase last quarter alone in the number of brand advertisers using our brand formats and buying tools.

The Active View Roadmap

Viewability has the power to transform the industry: improving the value of marketers’ spend, and of publishers’ sites. We’ve also designed this metric to be actionable, not just for after-the-fact reporting. Based on Active View, advertisers can buy reservable inventory on the Google Display Network (GDN), paying only for impressions that meet the Interactive Advertising Bureau’s proposed viewability standard - at least 50% on screen for one second or longer.

Effective metrics also serve as a universal currency, building an understanding between marketers and content creators about the best way to reach an audience, and the value of an ad on a page. This is why we’ll be building Active View into our products both for advertisers and publishers. In addition to its use on the GDN, Active View reporting will be available in DoubleClick for Advertisers and DoubleClick for Publishers in 2013. Long term, we see this becoming the new standard for how impressions are bought, sold and measured, replacing the “served impressions” metric we have today.

While many intuitively suspected that increased viewability would directly translate into better campaign performance, we now have data to back that up. On our network, we compared ads by the number of seconds they appeared on screen and found:

Users are more likely to click on viewable ads -- up to 21 times more.
Viewability can help publishers discover “gold below the fold,” with CTR doubling, on average, for below-the-fold inventory. On average, we’ve found that CTR is comparable for viewable above-the-fold and viewable below-the-fold inventory.
The longer users view an ad, the bigger the boost for click-through rates (we saw up to a 125% increase when an ad was viewed for more than 20 seconds).

Figure 1. Comparison of CTR for viewable v. non-viewable ads, shown for all ads (left panel) and BTF inventory only (right panel) (100% = the average CTR of the specified dataset).

Figure 2. CTR by viewable time, detail.
*Data source for all figures: Google Display Network 2% sample from February 2013; display ads only; viewable = 50% onscreen. In all figures, 100% on the y-axis denotes the average CTR across all ad queries in the specified dataset.

Google’s MRC accreditation, which currently applies to the Google Display Network and DoubleClick for Advertisers, was based on a thorough assessment of a number of factors, including the detection process, quality control and delivery standards.

With this accreditation, we are one step closer to making a viewable standard a reality for our partners. With better measurement, we think it's possible to unlock a new golden age of creation across the web, where users can enjoy great content, brands can connect with their customers and content creators can accelerate their growth.

Posted by Neal Mohan, Vice President, Display Advertising

]]> ‘Was my ad seen?’ The answer was that your ad was published, your commercial ran, your online impression served on a web page, but it was impossible to say with certainty whether an ad was viewed or not. Thanks to leaps forward in digital technology and the hard work of many in the industry, it's now possible to measure whether an ad is viewable onscreen. Given this progress, it's not a matter of if this becomes the standard, but when.

The Active View Roadmap

Users are more likely to click on viewable ads -- up to 21 times more.
Viewability can help publishers discover “gold below the fold,” with CTR doubling, on average, for below-the-fold inventory. On average, we’ve found that CTR is comparable for viewable above-the-fold and viewable below-the-fold inventory.
The longer users view an ad, the bigger the boost for click-through rates (we saw up to a 125% increase when an ad was viewed for more than 20 seconds).

Figure 1. Comparison of CTR for viewable v. non-viewable ads, shown for all ads (left panel) and BTF inventory only (right panel) (100% = the average CTR of the specified dataset).

Posted by Neal Mohan, Vice President, Display Advertising

]]> https://googledata.org/uncategorized/the-importance-of-being-seen-viewability-and-brands-3/feed/ 0 The Importance of Being Seen: Viewability and Brands https://googledata.org/uncategorized/the-importance-of-being-seen-viewability-and-brands-2/?utm_source=rss&utm_medium=rss&utm_campaign=the-importance-of-being-seen-viewability-and-brands-2 https://googledata.org/uncategorized/the-importance-of-being-seen-viewability-and-brands-2/#comments Fri, 26 Apr 2013 13:30:00 +0000 https://googledata.org/?guid=12de16f148e9ccea6b7fa3232e80bd67 ‘Was my ad seen?’ The answer was that your ad was published, your commercial ran, your online impression served on a web page, but it was impossible to say with certainty whether an ad was viewed or not. Thanks to leaps forward in digital technology and the hard work of many in the industry, it's now possible to measure whether an ad is viewable onscreen. Given this progress, it's not a matter of if this becomes the standard, but when.

The Active View Roadmap

Users are more likely to click on viewable ads -- up to 21 times more.
Viewability can help publishers discover “gold below the fold,” with CTR doubling, on average, for below-the-fold inventory. On average, we’ve found that CTR is comparable for viewable above-the-fold and viewable below-the-fold inventory.
The longer users view an ad, the bigger the boost for click-through rates (we saw up to a 125% increase when an ad was viewed for more than 20 seconds).

Figure 1. Comparison of CTR for viewable v. non-viewable ads, shown for all ads (left panel) and BTF inventory only (right panel) (100% = the average CTR of the specified dataset).

Posted by Neal Mohan, Vice President, Display Advertising

The Active View Roadmap

Users are more likely to click on viewable ads -- up to 21 times more.
Viewability can help publishers discover “gold below the fold,” with CTR doubling, on average, for below-the-fold inventory. On average, we’ve found that CTR is comparable for viewable above-the-fold and viewable below-the-fold inventory.
The longer users view an ad, the bigger the boost for click-through rates (we saw up to a 125% increase when an ad was viewed for more than 20 seconds).

Figure 1. Comparison of CTR for viewable v. non-viewable ads, shown for all ads (left panel) and BTF inventory only (right panel) (100% = the average CTR of the specified dataset).

Posted by Neal Mohan, Vice President, Display Advertising

]]> https://googledata.org/uncategorized/the-importance-of-being-seen-viewability-and-brands-2/feed/ 0 Programmatic in the Future: Collaborating for Growth https://googledata.org/uncategorized/programmatic-in-the-future-collaborating-for-growth-2/?utm_source=rss&utm_medium=rss&utm_campaign=programmatic-in-the-future-collaborating-for-growth-2 https://googledata.org/uncategorized/programmatic-in-the-future-collaborating-for-growth-2/#comments Thu, 25 Apr 2013 16:00:00 +0000 https://googledata.org/?guid=0460b5d63a2489860dc0907705e91fec AdExchanger Programmatic I/O conference. In front of 300+ agencies, marketers, and publishers Sean Downey, Managing Director of Media & Platform Sales interviewed David Chiang, VP of Monetization at CBSi and Mike Wann, EVP of Business Development at Demand Media about how buyers and sellers can work together to succeed in programmatic.

What’s the moonshot idea that we think can help grow buyer and seller relationships and revenue by 10X? Check out the highlights from the discussion below:

Or watch the entire interview:

See the entire Programmatic in the Future series on the DoubleClick YouTube channel and look out for our next series of hangouts, Vid eo in the Future.

Posted by Alex Shellhammer, Product Marketing Team]]> AdExchanger Programmatic I/O conference. In front of 300+ agencies, marketers, and publishers Sean Downey, Managing Director of Media & Platform Sales interviewed David Chiang, VP of Monetization at CBSi and Mike Wann, EVP of Business Development at Demand Media about how buyers and sellers can work together to succeed in programmatic.

What’s the moonshot idea that we think can help grow buyer and seller relationships and revenue by 10X? Check out the highlights from the discussion below:

Or watch the entire interview:

See the entire Programmatic in the Future series on the DoubleClick YouTube channel and look out for our next series of hangouts, Vid eo in the Future.

Posted by Alex Shellhammer, Product Marketing Team]]> AdExchanger Programmatic I/O conference. In front of 300+ agencies, marketers, and publishers Sean Downey, Managing Director of Media & Platform Sales interviewed David Chiang, VP of Monetization at CBSi and Mike Wann, EVP of Business Development at Demand Media about how buyers and sellers can work together to succeed in programmatic.

What’s the moonshot idea that we think can help grow buyer and seller relationships and revenue by 10X? Check out the highlights from the discussion below:

Or watch the entire interview:

See the entire Programmatic in the Future series on the DoubleClick YouTube channel and look out for our next series of hangouts, Vid eo in the Future.

Posted by Alex Shellhammer, Product Marketing Team]]> https://googledata.org/uncategorized/programmatic-in-the-future-collaborating-for-growth/feed/ 0 Video in the Future: Is there any value in programmatic video? https://googledata.org/google-doubleclick/video-in-the-future-is-there-any-value-in-programmatic-video-2/?utm_source=rss&utm_medium=rss&utm_campaign=video-in-the-future-is-there-any-value-in-programmatic-video-2 https://googledata.org/google-doubleclick/video-in-the-future-is-there-any-value-in-programmatic-video-2/#comments Wed, 17 Apr 2013 17:00:00 +0000 https://googledata.org/?guid=097b49ba5d3b82ed9dc1cf2ffec29a6d Over the last few months, we've hosted industry thought leaders like Digitas' Joel Aranson, CBS Interactive's David Chiang, The Weather Company's Curt Hecht over Hangouts to talk about 'Programmatic in the Future'.

This month, we shift gears to focus on 'Video in the Future'. Our first conversation kicks off with IAB's VP of Ad Technology, Steve Sullivan, leading a discussion on the value of programmatic video with TubeMogul's Chief Strategy Officer, Jason Lopatecki, and Silver Chalice's Executive Vice President & General Manager, Rich Routman.

Join the conversation live tomorrow, Thursday April 18th, at 1:30ET/ 10:30 PT. Login with your Google+ or Gmail account and look for the hangout in the thinkwithGoogle +page. Comments and questions are welcome.

Posted by Yamini Gupta, Product Marketing Team
]]> https://googledata.org/google-doubleclick/video-in-the-future-is-there-any-value-in-programmatic-video-2/feed/ 0 New programmatic deal types on DoubleClick Ad Exchange https://googledata.org/google-doubleclick/new-programmatic-deal-types-on-doubleclick-ad-exchange/?utm_source=rss&utm_medium=rss&utm_campaign=new-programmatic-deal-types-on-doubleclick-ad-exchange https://googledata.org/google-doubleclick/new-programmatic-deal-types-on-doubleclick-ad-exchange/#comments Wed, 17 Apr 2013 13:00:00 +0000 https://googledata.org/?guid=7be6fadf79c9afd9f4d7584a16a51f66 discussion in the industry. Advertisers continue to commit new budgets to it that complement their direct site buys and grow their relationships with publishers. These collaborations are helping advertisers boost the performance, efficiency and reach of their campaigns. To give buyers and sellers even more flexibility when transacting via programmatic channels, DoubleClick Ad Exchange is announcing two new features.

The first is Private Auctions, a new direct programmatic deal type available in the deals interface that allows publishers to create a higher-priority auction with multiple buyers directly above the open auction. This is available today to all AdX buyers including our own DoubleClick Bid Manager. Private Auctions follow last year’s launch of Preferred Deals, which allow individual buyers and sellers to negotiate fixed-price, first-look deals with one another.

The second release, which we’ll be rolling out in the coming weeks, gives publishers the ability to import their first party data directly from DFP to AdX. This enables you to further improve audience-based targeting in Preferred Deals and Private Auctions. For an in-depth tour of all these features, watch this recorded webinar.

We designed these tools to give buyers and sellers additional flexibility in how they structure deals. And the good news is that they don’t require any incremental development resources. To make implementation as easy as possible, we built these features leveraging AdX’s existing deal settings.

Whether you’re creating direct programmatic deals with publishers or buying at scale across the open exchange, you need access to the largest, most diverse pool of inventory. We’ve invested heavily over the years to create the most advanced and highest quality exchange and we’re happy to count the world's top publishers and advertisers as our partners. If you’re interested in learning more about DoubleClick Ad Exchange’s programmatic buying features, reach out to your account manager today.

Posted by Drew Bradstock, Senior Product Manager, DoubleClick Ad Exchange

]]> discussion in the industry. Advertisers continue to commit new budgets to it that complement their direct site buys and grow their relationships with publishers. These collaborations are helping advertisers boost the performance, efficiency and reach of their campaigns. To give buyers and sellers even more flexibility when transacting via programmatic channels, DoubleClick Ad Exchange is announcing two new features.

Posted by Drew Bradstock, Senior Product Manager, DoubleClick Ad Exchange

]]> https://googledata.org/google-doubleclick/new-programmatic-deal-types-on-doubleclick-ad-exchange/feed/ 0 Programmatic in the Future: Will it be safe for brands? MAP’s Michael Brunick, Media6Degrees’ Andrew Pancer and Digiday’s Brian Morrissey weigh in https://googledata.org/google-doubleclick/programmatic-in-the-future-will-it-be-safe-for-brands-maps-michael-brunick-media6degrees-andrew-pancer-and-digidays-brian-morrissey-weigh-in/?utm_source=rss&utm_medium=rss&utm_campaign=programmatic-in-the-future-will-it-be-safe-for-brands-maps-michael-brunick-media6degrees-andrew-pancer-and-digidays-brian-morrissey-weigh-in https://googledata.org/google-doubleclick/programmatic-in-the-future-will-it-be-safe-for-brands-maps-michael-brunick-media6degrees-andrew-pancer-and-digidays-brian-morrissey-weigh-in/#comments Tue, 02 Apr 2013 13:00:00 +0000 https://googledata.org/?guid=1266f8e737b75252afb7d82e72ff2b45 In the last hangout in our series "Programmatic in the Future", Mediabrands Audience Platform's VP of Strategic Solutions, Michael Brunick, Media6Degrees' Chief Operating Officer, Andrew Pancer and Digiday's Editor-in-Chief Brian Morrissey debated whether programmatic can be safe for brands.

Here's a snapshot of the conversation:

Or you could watch the hangout:

For those of you joining us at the AdExchanger Programmatic IO conference in San Francisco on April 8th, we'll be continuing the discussion on stage with Sean Downey, Google's Managing Director of Media & Platforms. See you there!

Posted by Alex Shellhammer, Product Marketing Team

]]> https://googledata.org/google-doubleclick/programmatic-in-the-future-will-it-be-safe-for-brands-maps-michael-brunick-media6degrees-andrew-pancer-and-digidays-brian-morrissey-weigh-in/feed/ 0 Programmatic in the Future: Digiday’s Brian Morrissey interviews Media6Degrees’ Andrew Pancer & Mediabrands Audience Platform’s Michael Brunick https://googledata.org/google-doubleclick/programmatic-in-the-future-digidays-brian-morrissey-interviews-media6degrees-andrew-pancer-mediabrands-audience-platforms-michael-brunick-2/?utm_source=rss&utm_medium=rss&utm_campaign=programmatic-in-the-future-digidays-brian-morrissey-interviews-media6degrees-andrew-pancer-mediabrands-audience-platforms-michael-brunick-2 https://googledata.org/google-doubleclick/programmatic-in-the-future-digidays-brian-morrissey-interviews-media6degrees-andrew-pancer-mediabrands-audience-platforms-michael-brunick-2/#comments Thu, 21 Mar 2013 16:05:00 +0000 https://googledata.org/?guid=efacfc1372375d9bc1df8e8d6b6c90e3 Is programmatic safe for brands? Join us tomorrow, Friday, 3/22 at 1:30 ET/10:30 PT as Digiday's Brian Morrissey seeks the answer to this question in a conversation with Media6Degrees' Chief Operating Officer, Andrew Pancer, and Michael Brunick, Mediabrands Audience Platform's VP of Strategic Solutions.

To tune in, log into your Google+ account and look for the Hangout on Air in the Think with Google +page stream. Hit play! Comments and questions are welcome.

Missed the other conversations in the 'Programmatic in the Future' series?
Find them at: http://www.youtube.com/DoubleClick

Posted by Alex Shellhammer, Product Marketing Team
]]> https://googledata.org/google-doubleclick/programmatic-in-the-future-digidays-brian-morrissey-interviews-media6degrees-andrew-pancer-mediabrands-audience-platforms-michael-brunick-2/feed/ 0 The brand revolution is underway https://googledata.org/google-doubleclick/the-brand-revolution-is-underway/?utm_source=rss&utm_medium=rss&utm_campaign=the-brand-revolution-is-underway https://googledata.org/google-doubleclick/the-brand-revolution-is-underway/#comments Mon, 18 Mar 2013 16:35:00 +0000 https://googledata.org/?guid=7b2f7571a513f9fc6ef79187ac70dd1f before, we’ve entered the next wave of digital marketing, as major brands like L’Oreal, Audi and Kay Jewelers embrace digital media and make it a core part of their marketing strategy. We’ve seen a 65 percent increase in the last quarter alone in the number of brand advertisers using our brand formats and buying tools.

This influx of brand investment is translating into meaningful results for digital publishers.

We looked at the 50 top publishers that enable brand-friendly ad formats on their sites. Over the past three months we found that, on average, they experienced a CPM increase of 2x or more when running these engagement-driven ads, such as our Lightbox ad, which expands to a full page only after a user has deliberately engaged with the ad. "We've seen CPM increases of more than 3X, and our advertisers love the large canvas and pay for engagement model," says Rich Dredge, Answers.com's Chief Revenue Officer.
We’ve seen an overall increase in higher CPMs across our exchange -- in the U.S., CPMs over $5 have increased 24% year-over-year while those over $10 have increased 23% year-over-year. Brand spend is a critical piece of these increases.

Fueling brand adoption
To continue this momentum, we’ve been investing in a suite of brand solutions over the past year to help these advertisers make the most of what digital marketing has to offer:

New Ways to Buy -- Last year, we introduced Active View, offering for the first time the ability to not only measure whether ads are viewable, but actually buy based on it. Brands are able to “reserve” a guaranteed number of impressions on brand-friendly sites across the web -- and they pay only for impressions that are viewed.

Over the past year, the number of advertisers using the reserve option has increased fourfold.
Nearly two-thirds of those are Ad Age top 100 brands.

New Ways to Engage -- Last year, we introduced a new family of brand-friendly, engagement-focused ad formats. Engagement formats are already showing terrific early returns. For example, L’ORÉAL PARiS was one of the first brands to run a campaign using engagement ads. They ran an expandable ad in Germany as part of their “Beauty Minute” campaign and found that 30% of those who expanded the ad watched the entire 30-second embedded video.

New Ways to Measure -- We’re committed to providing meaningful metrics for brands, measurement that goes beyond just clicks and conversions. Earlier this week, we introduced Brand Lift in AdWords, which will enable marketers to run surveys along with their ad campaigns, to determine how their ads helped their marketing objectives (i.e., whether their ads helped build awareness, increased favorability towards their brand, etc.). Brand Lift complements our other investments in brand measurement, like Active View and Active GRP.

Digital media represents an amazing opportunity for both brands and publishers, bringing together sight, sound, motion, interactivity and measurement in ways we’ve never seen before.

Over the coming year, we’ll be continuing to invest in our products and systems that will help brands thrive in the digital space, as well as help publishers capitalize on the shift...so stay tuned for more to come.

Posted by Neal Mohan]]> before, we’ve entered the next wave of digital marketing, as major brands like L’Oreal, Audi and Kay Jewelers embrace digital media and make it a core part of their marketing strategy. We’ve seen a 65 percent increase in the last quarter alone in the number of brand advertisers using our brand formats and buying tools.

This influx of brand investment is translating into meaningful results for digital publishers.

We looked at the 50 top publishers that enable brand-friendly ad formats on their sites. Over the past three months we found that, on average, they experienced a CPM increase of 2x or more when running these engagement-driven ads, such as our Lightbox ad, which expands to a full page only after a user has deliberately engaged with the ad. "We've seen CPM increases of more than 3X, and our advertisers love the large canvas and pay for engagement model," says Rich Dredge, Answers.com's Chief Revenue Officer.
We’ve seen an overall increase in higher CPMs across our exchange -- in the U.S., CPMs over $5 have increased 24% year-over-year while those over $10 have increased 23% year-over-year. Brand spend is a critical piece of these increases.

New Ways to Buy -- Last year, we introduced Active View, offering for the first time the ability to not only measure whether ads are viewable, but actually buy based on it. Brands are able to “reserve” a guaranteed number of impressions on brand-friendly sites across the web -- and they pay only for impressions that are viewed.

Over the past year, the number of advertisers using the reserve option has increased fourfold.
Nearly two-thirds of those are Ad Age top 100 brands.

New Ways to Engage -- Last year, we introduced a new family of brand-friendly, engagement-focused ad formats. Engagement formats are already showing terrific early returns. For example, L’ORÉAL PARiS was one of the first brands to run a campaign using engagement ads. They ran an expandable ad in Germany as part of their “Beauty Minute” campaign and found that 30% of those who expanded the ad watched the entire 30-second embedded video.

New Ways to Measure -- We’re committed to providing meaningful metrics for brands, measurement that goes beyond just clicks and conversions. Earlier this week, we introduced Brand Lift in AdWords, which will enable marketers to run surveys along with their ad campaigns, to determine how their ads helped their marketing objectives (i.e., whether their ads helped build awareness, increased favorability towards their brand, etc.). Brand Lift complements our other investments in brand measurement, like Active View and Active GRP.

Digital media represents an amazing opportunity for both brands and publishers, bringing together sight, sound, motion, interactivity and measurement in ways we’ve never seen before.

Over the coming year, we’ll be continuing to invest in our products and systems that will help brands thrive in the digital space, as well as help publishers capitalize on the shift...so stay tuned for more to come.

Posted by Neal Mohan]]> https://googledata.org/google-doubleclick/the-brand-revolution-is-underway/feed/ 0 Improved format support for Publishers https://googledata.org/google-doubleclick/improved-format-support-for-publishers/?utm_source=rss&utm_medium=rss&utm_campaign=improved-format-support-for-publishers https://googledata.org/google-doubleclick/improved-format-support-for-publishers/#comments Thu, 14 Mar 2013 17:00:00 +0000 https://googledata.org/?guid=ad0bbd2d0191b657e39786ed7b40e396 LightBox full page expandable ad - an innovative format to drive greater campaign performance and deliver rich creative options for publishers.

Today we’re adding to our toolkit for publishers with new innovations for mobile and video ads available on the DoubleClick publisher platform. We’re happy to announce new features that make it easier for our partners to create memorable brand experiences for their advertisers and maximize the revenue from all their mobile and video inventory.

Mobile Rich Media is easier with DoubleClick Studio and DFP
Brand advertisers want a partner that can not only offer them a great audience, but also deliver a highly engaging memorable campaign. With DoubleClick Studio’s integration of HTML5 capabilities with DFP, publishers can utilize all of Studio’s tools to create and deliver impactful, measurable rich media campaigns across devices with ease.

Whether offering a full service solution or dealing with creative built by an advertiser, this integration allows publishers to seamlessly push rich media creative, including HTML5, directly from Studio to DFP. The creatives will automatically appear in DFP’s creative library, associated to the correct advertiser and be ready for delivery on both desktop and mobile devices. Then when the campaign begins, the rich media reporting will appear alongside the basic campaign metrics like impressions and clicks. To see examples of HTML5 rich media creatives that leverage DoubleClick Studio, see our mobile creative gallery here.

Video monetization with DoubleClick Ad Exchange
Selling inventory through programmatic channels can be a powerful method for publishers to increase their revenue from their inventory. DoubleClick Ad Exchange provides publishers a full set of monetization tools to sell not only desktop, but also mobile and video impressions while maintaining full control of their inventory. Publishers can maximize their revenue by accessing Ad Exchange’s video demand for in-stream VAST, VPAID and skippable TrueView formats to sell :15s and :30s inventory.

To learn more about DoubleClick’s technology for publishers, visit our website.

Posted by Marcel Gordon, Product Manager for DFP and Ari Feldman, Product Manager for Ad Exchange

]]> LightBox full page expandable ad - an innovative format to drive greater campaign performance and deliver rich creative options for publishers.

]]> https://googledata.org/google-doubleclick/improved-format-support-for-publishers/feed/ 0 Building for the Future: an update on DFP and the end of DART https://googledata.org/google-doubleclick/building-for-the-future-an-update-on-dfp-and-the-end-of-dart/?utm_source=rss&utm_medium=rss&utm_campaign=building-for-the-future-an-update-on-dfp-and-the-end-of-dart https://googledata.org/google-doubleclick/building-for-the-future-an-update-on-dfp-and-the-end-of-dart/#comments Thu, 07 Mar 2013 17:00:00 +0000 https://googledata.org/?guid=0c9ceac1f6eeccd08408806958d79948 introduced the new version of DoubleClick for Publishers (DFP).

In the years since, we’ve continued to invest in this platform, including new features that we heard were most important to our publisher partners - like the ability to manage desktop, mobile and video on a single ad server, and tools that help publishers better optimize campaign performance and save time. Today, thousands of publishers, such as The Weather Company, Gawker Media, Forbes, The Wall Street Journal and YouTube, are all leveraging DFP. And over two-thirds of our overall publisher ad impressions run through this new platform, up from one-third last year.

As far as we’ve come, we are just getting started with innovation to help publishers build for the future. To preview just a few of our 2013 plans, we’ll be helping publishers grow with new data-driven revenue models by enabling Audience Extension from directly within DFP. We’re increasing their ability to tap into the accelerating brand opportunity with new ways to measure such as Active View reporting for viewable impressions. We’re investing to make it easier for publishers to manage advertising across devices with tools like the Google Publisher Tag, which automatically selects the appropriate ad for the screen size (aka “responsive design”). And we’ll also be making it faster to access online content: since the new DFP is roughly twice as fast at serving as DART, when we’re done upgrading we’ll be saving Internet users 63 years a day in waiting for ads to serve.

This year our team is shifting all of our effort and investment to DFP to deliver even greater innovations for our partners. With this in mind, we’ll be ending support for our DART for Publishers legacy ad serving platform on September 1, 2013. To ensure continuity of ad serving, support and training, publishers who haven't upgraded to DFP by that date will be automatically scheduled for an upgrade date between September 1 and December 31, 2013 when ad serving on the DART for Publishers legacy platform will cease. Note that publishers using the DFP Small Business platform do not need to take any action and are already supported on the new DFP.

We strongly advise all publishers to complete their upgrades to DFP before September 1 to make sure you are able to use the new DFP to its full potential during the busy 2013 holiday season. Please contact your account manager as soon as possible if you don’t have an upgrade date scheduled. And if you’re not sure who to contact, you can always reach out to our customer support team.

We know our partners are looking for tools that can grow and adapt to the needs of their business not just today, but also for tomorrow, the next year and ten years from now. That’s why we’re fully committed to the new DFP. We’re ready to accelerate our pace of innovation on our platform, and we look forward to helping publishers as they break new ground in digital.

Posted by Jonathan Bellack, Director of Product Management]]> introduced the new version of DoubleClick for Publishers (DFP).

In the years since, we’ve continued to invest in this platform, including new features that we heard were most important to our publisher partners - like the ability to manage desktop, mobile and video on a single ad server, and tools that help publishers better optimize campaign performance and save time. Today, thousands of publishers, such as The Weather Company, Gawker Media, Forbes, The Wall Street Journal and YouTube, are all leveraging DFP. And over two-thirds of our overall publisher ad impressions run through this new platform, up from one-third last year.

As far as we’ve come, we are just getting started with innovation to help publishers build for the future. To preview just a few of our 2013 plans, we’ll be helping publishers grow with new data-driven revenue models by enabling Audience Extension from directly within DFP. We’re increasing their ability to tap into the accelerating brand opportunity with new ways to measure such as Active View reporting for viewable impressions. We’re investing to make it easier for publishers to manage advertising across devices with tools like the Google Publisher Tag, which automatically selects the appropriate ad for the screen size (aka “responsive design”). And we’ll also be making it faster to access online content: since the new DFP is roughly twice as fast at serving as DART, when we’re done upgrading we’ll be saving Internet users 63 years a day in waiting for ads to serve.

This year our team is shifting all of our effort and investment to DFP to deliver even greater innovations for our partners. With this in mind, we’ll be ending support for our DART for Publishers legacy ad serving platform on September 1, 2013. To ensure continuity of ad serving, support and training, publishers who haven't upgraded to DFP by that date will be automatically scheduled for an upgrade date between September 1 and December 31, 2013 when ad serving on the DART for Publishers legacy platform will cease. Note that publishers using the DFP Small Business platform do not need to take any action and are already supported on the new DFP.

We strongly advise all publishers to complete their upgrades to DFP before September 1 to make sure you are able to use the new DFP to its full potential during the busy 2013 holiday season. Please contact your account manager as soon as possible if you don’t have an upgrade date scheduled. And if you’re not sure who to contact, you can always reach out to our customer support team.

We know our partners are looking for tools that can grow and adapt to the needs of their business not just today, but also for tomorrow, the next year and ten years from now. That’s why we’re fully committed to the new DFP. We’re ready to accelerate our pace of innovation on our platform, and we look forward to helping publishers as they break new ground in digital.

Posted by Jonathan Bellack, Director of Product Management]]> https://googledata.org/google-doubleclick/building-for-the-future-an-update-on-dfp-and-the-end-of-dart/feed/ 0 [Update] Programmatic in the future: Are programmatic channels safe for brands? https://googledata.org/google-doubleclick/update-programmatic-in-the-future-are-programmatic-channels-safe-for-brands-2/?utm_source=rss&utm_medium=rss&utm_campaign=update-programmatic-in-the-future-are-programmatic-channels-safe-for-brands-2 https://googledata.org/google-doubleclick/update-programmatic-in-the-future-are-programmatic-channels-safe-for-brands-2/#comments Tue, 05 Mar 2013 17:48:00 +0000 https://googledata.org/?guid=0134a03f7673c5a70786924cff24cd3d

Update: Due to unexpected circumstances, this hangout has been canceled on Thursday, March 7. Stay tuned for more information when it is rescheduled.

In our next installment of "Programmatic in the future". Join us on Thursday, 3/7 at 1:30 ET/10:30 PT as Digiday's Editor-in-Chief Brian Morrissey, interviews Penry Price, President, Media6Degrees, and Nate Stricker, VP, Group Account Director for Digital at Initiative.

In case you missed our last conversation with Mike Finnegan, Xaxis' VP of Product Development, here's a snapshot:

Or you could watch the video:

Posted by Alex Shellhammer, Product Marketing Team

]]> https://googledata.org/google-doubleclick/update-programmatic-in-the-future-are-programmatic-channels-safe-for-brands-2/feed/ 0 Programmatic in the Future: A Q&A with Mike Finnegan, Director of Product Development, Xaxis https://googledata.org/google-doubleclick/programmatic-in-the-future-a-qa-with-mike-finnegan-director-of-product-development-xaxis-2/?utm_source=rss&utm_medium=rss&utm_campaign=programmatic-in-the-future-a-qa-with-mike-finnegan-director-of-product-development-xaxis-2 https://googledata.org/google-doubleclick/programmatic-in-the-future-a-qa-with-mike-finnegan-director-of-product-development-xaxis-2/#comments Tue, 12 Feb 2013 18:09:00 +0000 https://googledata.org/?guid=728ed0e588fef2dc51df5c6e4193258b We hope you've been following our series "Programmatic in the Future", featuring conversations with publishers, advertisers and Google's product development team, on how programmatic technologies are going to evolve.

Join us on Thursday, 2/21 at 1:30 ET/10:30 PT, as we speak with Mike Finnegan, Director of Product Development at Xaxis, on how WPP's largest audience buying company is leveraging programmatic channels to meet brand demand.

In case you missed our last edition with IAB's VP of Ad Technology, Steve Sullivan, and Scott Spencer, Google's Director of Product Management for DoubleClick Ad Exchange, here's a snapshot:

Or you could watch the video:

Posted by Alex Shellhammer, Product Marketing Team]]> https://googledata.org/google-doubleclick/programmatic-in-the-future-a-qa-with-mike-finnegan-director-of-product-development-xaxis-2/feed/ 0 Programmatic in the Future: What’s Google betting on? https://googledata.org/google-doubleclick/programmatic-in-the-future-whats-google-betting-on/?utm_source=rss&utm_medium=rss&utm_campaign=programmatic-in-the-future-whats-google-betting-on https://googledata.org/google-doubleclick/programmatic-in-the-future-whats-google-betting-on/#comments Tue, 05 Feb 2013 17:24:00 +0000 https://googledata.org/?guid=054f3c3ee48dc9f10f5ae974b7f596e3 In our next edition of Programmatic in the Future, join us on Thursday, February 7 at 1:30 PM ET/10:30 AM ET as Steve Sullivan, Vice President of Ad Technology at IAB speaks with Scott Spencer, Director of Product Management at Google, about why Google is investing in programmatic buying and selling technologies. Log into your Google+ account and look for the Hangout on Air in the Think with Google +page stream. Hit the play button to tune in.

Previously, we spoke with Joel Aranson, Vice President of Media Operations & Technology and AOD Liaison for Digitas, and David Chiang, Vice President of Monetization at CBS Interactive on how they’re working together via programmatic channels. In case you missed it, this is what they had to say:

Or, you could watch the hangout:

Posted by Alex Shellhammer, Product Marketing Team]]> In our next edition of Programmatic in the Future, join us on Thursday, February 7 at 1:30 PM ET/10:30 AM ET as Steve Sullivan, Vice President of Ad Technology at IAB speaks with Scott Spencer, Director of Product Management at Google, about why Google is investing in programmatic buying and selling technologies. Log into your Google+ account and look for the Hangout on Air in the Think with Google +page stream. Hit the play button to tune in.

Previously, we spoke with Joel Aranson, Vice President of Media Operations & Technology and AOD Liaison for Digitas, and David Chiang, Vice President of Monetization at CBS Interactive on how they’re working together via programmatic channels. In case you missed it, this is what they had to say:

Or, you could watch the hangout:

Posted by Alex Shellhammer, Product Marketing Team]]> https://googledata.org/google-doubleclick/programmatic-in-the-future-whats-google-betting-on/feed/ 0 Simplifying digital advertising for publishers: Conversion reporting, custom fields, and bulk editing https://googledata.org/google-doubleclick/simplifying-digital-advertising-for-publishers-conversion-reporting-custom-fields-and-bulk-editing/?utm_source=rss&utm_medium=rss&utm_campaign=simplifying-digital-advertising-for-publishers-conversion-reporting-custom-fields-and-bulk-editing https://googledata.org/google-doubleclick/simplifying-digital-advertising-for-publishers-conversion-reporting-custom-fields-and-bulk-editing/#comments Tue, 18 Dec 2012 14:00:00 +0000 https://googledata.org/?guid=e3afe85e6476e9e066536d6ad7d92bd0 Mobile, Video, and Desktop) to help publishers make the most revenue from their inventory, and today we’d like to let you know about a couple more.

Conversion Reporting
The value of online advertising is often judged by the click-through rate and number of impressions received by an advertiser’s campaign, but those metrics don’t tell the full story. What a lot of advertisers really want to know is, did a user convert; i.e. did they take a specific action such as make a purchase, sign-up for a newsletter, or download a file? That’s where conversion reporting comes in.

Now available in DFP Premium, conversion reporting allows publishers to showcase the value of their inventory while providing advertisers new ways to measure campaign performance. Using this new tool, DFP users can select specific activities to count as conversions and then provide their advertisers customized performance metrics for their campaigns.

Reach out to your account team if you’re interested in learning more about this new opt-in feature.

Custom Fields
Publishers of all sizes use DFP to run their advertising business and we understand that no two publishers are the same. So, to help our partners manage the complexity of trafficking ads on their sites, we provide a wide variety of fields to organize and package inventory for specific orders, line items, and ad creatives. But sometimes, publishers need extra fields to implement innovative solutions for their clients.

The new custom fields feature provides publishers just that, the ability to create custom metadata fields to manage their inventory in new ways. DFP users can simply define a new field on the order, line item, or creative level and then use those fields to save data, create reports, or map them into DART Sales Manager to be used for sales proposals.

To get all the details about his feature, contact your account team or read about it in the DFP help center.

Bulk Edits
Ad operations teams are the hub of a publishers advertising business. They manage and respond to a constant flow of requests, changes, and new orders for their site, and sometimes spend a lot of precious time making edits in their system. We understand that editing line items can be a tedious and time consuming process, so we build two new features to make modifying your setup faster: in-line edit and bulk line item edit.

The in-line edit and bulk line item edit features were designed to reduce the number of clicks and page refreshes needed to make changes. In-line edit allows you to make multiple changes to any line item directly from the orders page and save them all with one click. Also from the orders page, bulk line item edit allows you make the same change to multiple line items quickly and easily. For the full detail of these changes visit the DFP help center.

Posted by
Beah Burger, Florent de Gantes - DFP Product Management Team
Gaurav Kc, Josh Israel, David Plass - Software Engineering Team]]> Mobile, Video, and Desktop) to help publishers make the most revenue from their inventory, and today we’d like to let you know about a couple more.

Conversion Reporting
The value of online advertising is often judged by the click-through rate and number of impressions received by an advertiser’s campaign, but those metrics don’t tell the full story. What a lot of advertisers really want to know is, did a user convert; i.e. did they take a specific action such as make a purchase, sign-up for a newsletter, or download a file? That’s where conversion reporting comes in.

Now available in DFP Premium, conversion reporting allows publishers to showcase the value of their inventory while providing advertisers new ways to measure campaign performance. Using this new tool, DFP users can select specific activities to count as conversions and then provide their advertisers customized performance metrics for their campaigns.

Reach out to your account team if you’re interested in learning more about this new opt-in feature.

Custom Fields
Publishers of all sizes use DFP to run their advertising business and we understand that no two publishers are the same. So, to help our partners manage the complexity of trafficking ads on their sites, we provide a wide variety of fields to organize and package inventory for specific orders, line items, and ad creatives. But sometimes, publishers need extra fields to implement innovative solutions for their clients.

The new custom fields feature provides publishers just that, the ability to create custom metadata fields to manage their inventory in new ways. DFP users can simply define a new field on the order, line item, or creative level and then use those fields to save data, create reports, or map them into DART Sales Manager to be used for sales proposals.

To get all the details about his feature, contact your account team or read about it in the DFP help center.

Bulk Edits
Ad operations teams are the hub of a publishers advertising business. They manage and respond to a constant flow of requests, changes, and new orders for their site, and sometimes spend a lot of precious time making edits in their system. We understand that editing line items can be a tedious and time consuming process, so we build two new features to make modifying your setup faster: in-line edit and bulk line item edit.

The in-line edit and bulk line item edit features were designed to reduce the number of clicks and page refreshes needed to make changes. In-line edit allows you to make multiple changes to any line item directly from the orders page and save them all with one click. Also from the orders page, bulk line item edit allows you make the same change to multiple line items quickly and easily. For the full detail of these changes visit the DFP help center.

Posted by
Beah Burger, Florent de Gantes - DFP Product Management Team
Gaurav Kc, Josh Israel, David Plass - Software Engineering Team]]> https://googledata.org/google-doubleclick/simplifying-digital-advertising-for-publishers-conversion-reporting-custom-fields-and-bulk-editing/feed/ 0 Introducing the DFP Third Party Partner Directory https://googledata.org/google-doubleclick/introducing-the-dfp-third-party-partner-directory/?utm_source=rss&utm_medium=rss&utm_campaign=introducing-the-dfp-third-party-partner-directory https://googledata.org/google-doubleclick/introducing-the-dfp-third-party-partner-directory/#comments Wed, 12 Dec 2012 14:00:00 +0000 https://googledata.org/?guid=e21763e3da52b6fdbc36ddce5c68cbfc
Today we’re happy to announce the DoubleClick Third Party Partner Directory available on the DoubleClick site. This directory lists all the DoubleClick approved platform partners who have developed innovative solutions and services for DFP. Publishers can pick and choose from over one hundred preferred partners to extend the functionality of their advertising platforms.

"Joining DFP's partner ecosystem was an easy choice for Brightcove. By plugging into DFP's API's, we can easily offer a turnkey integration with our Video Cloud online video platform to the world's top publishers who use DFP," says Chris Johnston, VP Digital Media Solutions at Brightcove. "Through this partnership, premium publishers can easily monetize their video content with Video Cloud across every platform and device with full IMA3 support for Flash and HTML5."

We understand that Publishers may choose external service providers in addition to DoubleClick to manage their ad operations. So, we built DFP with an open architecture (including our new DFP API, Data Transfer, Mobile API’s and Video SDK’s) to support a vibrant and innovative third party ecosystem and to provide publishers the flexibility to easily extend the functionality of their advertising solutions.

"At Allrecipes.com, we are constantly evolving and perfecting our Ad Operations process. As one of the first publishers to transition to DFP, we were pleased with the functionality the DFP API offered our internal team as well as support for the third party vendors with whom we work. With DFP and the new API, our team was able to automate more internal processes and enhance and extend our capabilities with third party systems." - Adila Esbhani, Director, Ad Operations, Allrecipes.com

“We work with a variety of technology vendors at The Weather Company, but Google DoubleClick truly supports our business with its open infrastructure and access to third-party partners. When we upgraded to DFP, many of our preferred technology vendors were already set up, and we were able to easily find, test and integrate new Mobile and Video applications to create our own customized advertising solution,” says Charlie Stafford, Advertising Technologies Manager for The Weather Company. “We have a lot of vendors with whom we work but Google is one of the few that I can say has truly partnered with us to make our goals their own.”

Last year we launched the DFP partner program to provide publishers choice and it’s great to see how much it has helped our partners (both publishers and third parties) succeed.

To see the full list of approved platform partners visit the DFP Partner Directory. Or, if you are a third party service provider and have an application or service that is ready for DFP, please submit your application here to be included in the DFP Partner Directory.

Posted by John Park, Partner Program Manager]]>
Today we’re happy to announce the DoubleClick Third Party Partner Directory available on the DoubleClick site. This directory lists all the DoubleClick approved platform partners who have developed innovative solutions and services for DFP. Publishers can pick and choose from over one hundred preferred partners to extend the functionality of their advertising platforms.

"Joining DFP's partner ecosystem was an easy choice for Brightcove. By plugging into DFP's API's, we can easily offer a turnkey integration with our Video Cloud online video platform to the world's top publishers who use DFP," says Chris Johnston, VP Digital Media Solutions at Brightcove. "Through this partnership, premium publishers can easily monetize their video content with Video Cloud across every platform and device with full IMA3 support for Flash and HTML5."

We understand that Publishers may choose external service providers in addition to DoubleClick to manage their ad operations. So, we built DFP with an open architecture (including our new DFP API, Data Transfer, Mobile API’s and Video SDK’s) to support a vibrant and innovative third party ecosystem and to provide publishers the flexibility to easily extend the functionality of their advertising solutions.

"At Allrecipes.com, we are constantly evolving and perfecting our Ad Operations process. As one of the first publishers to transition to DFP, we were pleased with the functionality the DFP API offered our internal team as well as support for the third party vendors with whom we work. With DFP and the new API, our team was able to automate more internal processes and enhance and extend our capabilities with third party systems." - Adila Esbhani, Director, Ad Operations, Allrecipes.com

“We work with a variety of technology vendors at The Weather Company, but Google DoubleClick truly supports our business with its open infrastructure and access to third-party partners. When we upgraded to DFP, many of our preferred technology vendors were already set up, and we were able to easily find, test and integrate new Mobile and Video applications to create our own customized advertising solution,” says Charlie Stafford, Advertising Technologies Manager for The Weather Company. “We have a lot of vendors with whom we work but Google is one of the few that I can say has truly partnered with us to make our goals their own.”

Last year we launched the DFP partner program to provide publishers choice and it’s great to see how much it has helped our partners (both publishers and third parties) succeed.

To see the full list of approved platform partners visit the DFP Partner Directory. Or, if you are a third party service provider and have an application or service that is ready for DFP, please submit your application here to be included in the DFP Partner Directory.

Posted by John Park, Partner Program Manager]]> https://googledata.org/google-doubleclick/introducing-the-dfp-third-party-partner-directory/feed/ 0 Constantly innovate with DoubleClick for Publishers https://googledata.org/google-doubleclick/constantly-innovate-with-doubleclick-for-publishers/?utm_source=rss&utm_medium=rss&utm_campaign=constantly-innovate-with-doubleclick-for-publishers https://googledata.org/google-doubleclick/constantly-innovate-with-doubleclick-for-publishers/#comments Fri, 07 Dec 2012 17:00:00 +0000 https://googledata.org/?guid=484045f3526999d960b5192af8b11435 This week we’ve been highlighting new DFP enhancements that are helping publishers tackle the challenges of the rapidly evolving digital advertising landscape. On Monday we announced recent advances in DFP Mobile and yesterday we covered how DFP Video is enabling publishers take advantage of the high-growth video advertising opportunity. Today, we’d like to highlight a bunch of great new features available on DFP and DFP Small Business.

Our engineering team constantly strives to innovate and improve our platform to make digital advertising easier for all our partners. The following updates are available now to help publishers of all sizes maximize the value of every impression. A complete list changes is always available on the DFP and DFP Small Business Help Centers.

Available in DFP

Master and companion roadblocks for creative sets: This new opt-in feature allows you to create roadblocks where a master creative is always delivered first. Also, master/companion roadblocks give you controls to manage how companion ads are delivered. Set the line item to require all creatives in the set serve together, to always deliver the master with at least one companion, or to serve as many companions as possible when the master is served. Read the full details on the DFP help center.

Available in DFP and DFP Small Business

Google AdMob SDK v6.2 updated for iOS: The new Google AdMob SDK v6.2 has been updaded for iOS and is now available for download on the developers.google.com site. With this release we’ve added compatibility for iOS 6 including adoption of Apple’s new Identifier for Advertising (IDFA). The full list of updates to the SDK can be reviewed on the Google AdMob Ads SDK release notes page.

New Options for Image Creatives: We’ve added two new, optional fields for image creatives.
Alt Text: You can now include Alt Text to better serve your users utilizing screen readers or to show text to users with images disabled on their browser.
3rd-Party Impression URL: Add a 3rd Party impression URL to image creatives delivered by DFP.

Orders Screen Updates: To improve the user experience and improve the load time of the orders screen we’ve made the following changes.

Default Orders screen change: The 'My Orders' filter now reflects orders which you’ve created as well as ones you’ve been assigned to as primary/secondary trafficker or primary/secondary salesperson. In the near future the default Orders screen will become the ‘My Orders’ view and a new ‘All Orders’ filter will be added to reveal all the orders you have permission to view.

Tabbed View for Orders: To increase the visibility of an order’s details, we’ve introduced tabs to the order view. Now, when you navigate to an order you’ll see two tabs: one providing an overview of the order’s line items and another displaying the order’s settings (such as trafficker and salesperson assignments).

Mobile Update: We’ve added a new targeting option for mobile line items. Now you can target mobile ads by specific mobile carrier. Read more about this targeting option on the DFP or DFP Small Business help centers.

Posted by Alex Strittmatter, DFP Product Specialist

]]> This week we’ve been highlighting new DFP enhancements that are helping publishers tackle the challenges of the rapidly evolving digital advertising landscape. On Monday we announced recent advances in DFP Mobile and yesterday we covered how DFP Video is enabling publishers take advantage of the high-growth video advertising opportunity. Today, we’d like to highlight a bunch of great new features available on DFP and DFP Small Business.

]]> https://googledata.org/google-doubleclick/constantly-innovate-with-doubleclick-for-publishers/feed/ 0 Programmatic in the future: What publishers think https://googledata.org/google-doubleclick/programmatic-in-the-future-what-publishers-think-2/?utm_source=rss&utm_medium=rss&utm_campaign=programmatic-in-the-future-what-publishers-think-2 https://googledata.org/google-doubleclick/programmatic-in-the-future-what-publishers-think-2/#comments Wed, 05 Dec 2012 21:40:00 +0000 https://googledata.org/?guid=b162310270d154b35daa86d5010b83d6 In our second edition of 'Programmatic in the future', join us tomorrow, 12/6 at 1:30ET/10:30PT as Mario Diez, CEO at Quadrant One, the industry’s premier private exchange marketplace, weighs in on what the potential of this technology is for publishers and advertisers everywhere. Log into your Google+ account and look for the Hangout on Air in the Think with Google +page stream. Hit the play button to tune in.

Last week, Curt Hecht, Chief Revenue Officer at The Weather Company, shared his views on on the value of transacting through programmatic channels in a conversation with Rob Beeler, Content Czar at AdMonsters.

In case you missed it, here’s what he had to say:

Posted by Yamini Gupta, Product Marketing Team
]]> https://googledata.org/google-doubleclick/programmatic-in-the-future-what-publishers-think-2/feed/ 0 Case Study: DoubleClick Ad Exchange helps Media6Degrees find the safest inventory for brand advertisers https://googledata.org/google-doubleclick/case-study-doubleclick-ad-exchange-helps-media6degrees-find-the-safest-inventory-for-brand-advertisers/?utm_source=rss&utm_medium=rss&utm_campaign=case-study-doubleclick-ad-exchange-helps-media6degrees-find-the-safest-inventory-for-brand-advertisers https://googledata.org/google-doubleclick/case-study-doubleclick-ad-exchange-helps-media6degrees-find-the-safest-inventory-for-brand-advertisers/#comments Mon, 03 Dec 2012 15:09:00 +0000 https://googledata.org/?guid=75f6c6d2348e97bbe8dbd7c0e48a914f

Brand advertisers want to know that the inventory they are buying is safe, clean, and high quality. We take this very seriously at Google and employ both cutting edge technology and human review to ensure that DoubleClick Ad Exchange (AdX) can offer the best environment to our buyers. We’re not alone in this fight. Media6Degrees has developed a proprietary system to filter out suspicious activity to protect their clients’ brands and we’re happy to say it validates AdX’s inventory quality. Brand advertisers who want to make sure their programmatic campaigns are running on safe and reliable traffic can look to DoubleClick Ad Exchange and Media6Degrees.

Finding the right customers -- at scale
Major M6D clients who buy media at scale -- brands like Verizon, Disney, Hyundai and Adobe -- rely on M6D and AdX to make sure they reach the right audience. For brands like these, placing their ads only on the best-quality inventory is paramount.

To find the right audience and the safest traffic, M6D relies on the DoubleClick Ad Exchange. "We help marketers drive scale in online media campaigns," says Alec Greenberg, VP of Media Operations for M6D. "Once our platform identifies the audience that matches the brand signal of a client, that's where AdX comes in. I want to buy the best targeting inventory and not worry about what is or isn't clean," says Greenberg. “AdX delivers. It's clean inventory and a ton of volume.”

Screening out invalid activity
"Earlier this year we turned off about 1000 real-time bidding publishers where we'd seen suspicious activity," says Alec. "When we compared notes with Google, we found that AdX had already turned off every single one. Every other partner on our list had suspicious sites still active, but Google had filtered out 100% of them."

To ensure their clients only buy the cleanest safest inventory, M6D's engineers developed a proprietary system to sniff out suspicious traffic and remove it from consideration. While M6D is diligent at protecting their clients, they’d prefer their ad partners remove suspicious activity before it even gets to them. With AdX, they get a partner that has been fighting invalid ad activity with great success for years.

"We are fanatical about what we do," says Alec Greenberg. "We believe we have the best targeting system out there and that we're delivering real results driven by real human behavior. That's why Google provides the largest piece of our inventory every day."

"Their scale and their quality are second to none. For anyone entering the fray of programmatic buying, AdX should be the first partner you engage."

Read the full case study here.

Posted by Alex Shellhammer, Product Marketing Manager

]]> https://googledata.org/google-doubleclick/case-study-doubleclick-ad-exchange-helps-media6degrees-find-the-safest-inventory-for-brand-advertisers/feed/ 0 Programmatic in the future: What publishers think https://googledata.org/google-doubleclick/programmatic-in-the-future-what-publishers-think/?utm_source=rss&utm_medium=rss&utm_campaign=programmatic-in-the-future-what-publishers-think https://googledata.org/google-doubleclick/programmatic-in-the-future-what-publishers-think/#comments Wed, 28 Nov 2012 18:42:00 +0000 https://googledata.org/?guid=4124b7919d3e71e143ccb80afd106975 study by eMarketer estimates that more than 25% of US digital display dollars will come through real-time bidding (RTB) by 2016. As brand dollars move to this channel, publishers are left to answer a few key questions.

Over the next few weeks, join leaders in the online publishing business as they share their views on programmatic buying and its implications for online advertising.

Log in with your Google+ account and tune into the Think with Google +page at 1:30 PM ET tomorrow, November 29. Rob Beeler, VP - Content & Media at AdMonsters, will interview Curt Hecht, Chief Revenue Officer, The Weather Company, about the future of this technology.

Posted by Alex Shellhammer, Product Marketing Manager

]]> https://googledata.org/google-doubleclick/programmatic-in-the-future-what-publishers-think/feed/ 0 Get time back with today’s DFP https://googledata.org/google-doubleclick/get-time-back-with-todays-dfp/?utm_source=rss&utm_medium=rss&utm_campaign=get-time-back-with-todays-dfp https://googledata.org/google-doubleclick/get-time-back-with-todays-dfp/#comments Thu, 08 Nov 2012 20:32:00 +0000 https://googledata.org/?guid=56d91239578b5410a1027e10eeb9d3ae
That’s a lot of hats to wear, and a lot to worry about. So when we built DFP, we took the same principles of simplicity and ease-of-use that we build into our consumer-facing products, and applied them to the complex world of ad trafficking. The result is a friendly, easy-to-use interface meant to save time and reduce human error.

We cut the number of workflow clicks, consolidated common views, and made it easier to find critical information. Users can now create orders, enter line items, and target from a single screen -- saving time by using targeting presets, bulk edit and global search. DFP Premium supports 5 levels of hierarchy, so you can group related bits of inventory together easily for targeting and reporting.

The result: more efficiency, fewer human errors, less time needed to traffic a campaign, and more time to focus on advertiser needs. (And to move your own business forward.)

Here's what what some of our customers have to say about how they've saved time and boosted efficiency with DFP:

A few choice quotes, in case you're skipping ahead:

"The biggest benefit of DFP premium has been that it’s incredibly, simply, really easy to use. Our traffickers are delighted to be using the tool, it’s just been a pleasant experience all throughout." - Tutuwa Ahwoi, Ad Ops Manager, National Public Media

"In moving to DFP we have a better UI, we have faster reporting, we have faster data input times, we have access across all devices. Those are things that have led to a 15% increase in operational efficiency our for our business." - Erin Pettigrew, Head of Ad Operations, Gawker Media

"DFP has provided about 10 to 15% more of our time back to my team." - Denise Leggio, Director of Ad Operations, Publisher’s Clearing House
If you're already using DFP, we hope you're seeing improvements to your workflow. And if you're about to start using DFP, we’ll be there to help show you the improvements we’ve made.

Posted by Josh Cohen and Beah Burger, Product Management Team]]>
That’s a lot of hats to wear, and a lot to worry about. So when we built DFP, we took the same principles of simplicity and ease-of-use that we build into our consumer-facing products, and applied them to the complex world of ad trafficking. The result is a friendly, easy-to-use interface meant to save time and reduce human error.

We cut the number of workflow clicks, consolidated common views, and made it easier to find critical information. Users can now create orders, enter line items, and target from a single screen -- saving time by using targeting presets, bulk edit and global search. DFP Premium supports 5 levels of hierarchy, so you can group related bits of inventory together easily for targeting and reporting.

The result: more efficiency, fewer human errors, less time needed to traffic a campaign, and more time to focus on advertiser needs. (And to move your own business forward.)

Here's what what some of our customers have to say about how they've saved time and boosted efficiency with DFP:

A few choice quotes, in case you're skipping ahead:

"The biggest benefit of DFP premium has been that it’s incredibly, simply, really easy to use. Our traffickers are delighted to be using the tool, it’s just been a pleasant experience all throughout." - Tutuwa Ahwoi, Ad Ops Manager, National Public Media

"In moving to DFP we have a better UI, we have faster reporting, we have faster data input times, we have access across all devices. Those are things that have led to a 15% increase in operational efficiency our for our business." - Erin Pettigrew, Head of Ad Operations, Gawker Media

"DFP has provided about 10 to 15% more of our time back to my team." - Denise Leggio, Director of Ad Operations, Publisher’s Clearing House
If you're already using DFP, we hope you're seeing improvements to your workflow. And if you're about to start using DFP, we’ll be there to help show you the improvements we’ve made.

Posted by Josh Cohen and Beah Burger, Product Management Team]]> https://googledata.org/google-doubleclick/get-time-back-with-todays-dfp/feed/ 0 Case Study: DoubleClick Ad Exchange helps NetSeer build brands at scale https://googledata.org/google-doubleclick/case-study-doubleclick-ad-exchange-helps-netseer-build-brands-at-scale/?utm_source=rss&utm_medium=rss&utm_campaign=case-study-doubleclick-ad-exchange-helps-netseer-build-brands-at-scale https://googledata.org/google-doubleclick/case-study-doubleclick-ad-exchange-helps-netseer-build-brands-at-scale/#comments Wed, 17 Oct 2012 14:00:00 +0000 https://googledata.org/?guid=01095ad24490d04e5b50c77ad9211266

Brand advertisers are shifting budgets to the programmatic advertising channel to find perfect viewers for their campaigns across the web. But great brands won't put their ads just anywhere so advanced media buyers like NetSeer come to DoubleClick Ad Exchange to find safe, high-quality content for their clients.

Finding Scale
NetSeer’s technology uses a proprietary 'concept graph' of over 50+ million concepts and over two billion relationships derived from deep analysis of the web. Using concepts instead of keywords, NetSeer scans the content of web pages to understand their true meaning to find the best ad placements for brand campaigns across the web. No wonder clients like AT&T, General Mills, BP and Dell have asked NetSeer to help them promote their brands in the programmatic advertising channel.

To implement their ‘concept graph’ technology, NetSeer chose Ad Exchange because it has the largest pool of premium brand-safe inventory. "To scale any kind of brand targeting, you need a lot of volume and a lot of diversity," notes Sanjiv Ghate, NetSeer’s VP of Product. "Once you have diversity plus quality, you can build a great campaign across any vertical."

Branding in action: New Orleans
The New Orleans Tourism Marketing Corporation and their agency, eBrains asked NetSeer to help bring more visitors to their website, particularly those who would consider New Orleans as a tourist destination. Using its ‘concept graph’ technology, Netseer created a brand-building solution with relevant programmatic channels for a wide variety of target audiences, and AdX provided the quality inventory.

The results "really blew all our expectations," says Ghate. A Vizu study showed an overall lift of 58.3%, and a lift of 69% for those saying they were "very likely" to consider New Orleans as a vacation destination. A campaign based on music and nightlife reached a lift of an impressive 96.8%.

Read the full NetSeer story here.

Posted by Alex Shellhammer, Product Marketing Manager]]> https://googledata.org/google-doubleclick/case-study-doubleclick-ad-exchange-helps-netseer-build-brands-at-scale/feed/ 0 Future of Advertising Event – DoubleClick Insights https://googledata.org/google-doubleclick/future-of-advertising-event-doubleclick-insights/?utm_source=rss&utm_medium=rss&utm_campaign=future-of-advertising-event-doubleclick-insights https://googledata.org/google-doubleclick/future-of-advertising-event-doubleclick-insights/#comments Wed, 30 May 2012 21:51:00 +0000 https://googledata.org/?guid=3d38b9c5dc15f6b83f538f46301d04a7

There has been explosive growth in ad technology over the last 20 years. From each of our perspectives -- whether you are an agency, an advertiser, publisher or a technology provider -- we can all still see unprecedented opportunities as the digital world continues to grow and diversify.

We believe that as an industry, we’re on a common digital journey and that the next wave of innovation in ad tech will come from us all working better together.

However, like all great opportunities, there are challenges and questions, such as:

How do we unlock the next $50 billion of opportunity for digital advertising?
How do we deliver those immersive, interactive experiences to today’s empowered consumer demands?
What do we, as part of the ad tech ecosystem, need to build to create even more value for our clients and consumers?

On June 5th we’re hosting DoubleClick Insights to start exploring some answers to these questions. Senior leaders from top agencies, advertisers and publishers will help lead the conversation -- and you’re invited to join via the live stream! Register here.

The agenda will include topics such as:

Adapting to the Empowered Consumer:
Neal Mohan, Vice President, Display Advertising at Google will be joined by David Kenny, Chairman & CEO, The Weather Channel Companies, and James Pitaro, Co-President, Disney Interactive Media Group, to discuss how technology is being used to deliver new content and advertising experiences to consumers.

If We Build It, Will They (Consumers) Come?
Terry Kawaja, CEO and Co-Founder, Luma Partners (and creator of the now legendary LUMAscape chart) will lead a conversation about the ad tech ecosystem, and what it needs to do next to add value for agencies, publishers, marketers – and ultimately consumers. Terry will be joined onstage by:

Omar Tawokol, Chief Executive Officer, BlueKai
Greg Stuart, Global CEO of Mobile Marketing Association
Kurt Unkel, President, VivaKi
Shishir Mehrota, Vice President of Product Management, YouTube

Outside the Box: Technology = Creative Friend or Foe?

Technology is supposed to make the life of a marketer easier. For our final conversation, we’re going to focus on the question of: Is this technology exploring resulting in better marketing? Or, is it just resulting in mediocre creative and complexity for both consumers and marketers? Karim Temsamani, Vice President - New Products and Solutions, Google moderates the conversation with leaders from creative agencies, iconic brands and publishers including:

Brad Ruffkess, Global Connection, Coca-Cola
Mike Lowenstern, Managing Director of Digital Advertising, R/GA
Peter Minnium, Head of Digital Brand Initiatives, IAB
John Caldwell, Chief Digital Officer, National Geographic

The live stream will start on June 5, 2012, at 9:00 am PDT, and you’ll be able to watch from your computer, tablet, or mobile device. To learn more about our highlighted speakers go to the Speakers page on our site.

Please register for this virtual event by visiting the DoubleClick Insights Live Stream page.

DoubleClick Insights
Tuesday, June 5th 2012
9:00am - 1:00pm PST
Set event reminder today

Following us on Google+ or Twitter (@DoubleClick and @DoubleClick_pub)? Use the #dclkinsights tag as you're watching the event to ask questions or share comments during the event?

Posted by Stephen Kliff and Scott Brown, DoubleClick Marketing

]]> https://googledata.org/google-doubleclick/future-of-advertising-event-doubleclick-insights/feed/ 0 Answering to Our Users – Delivering on Commitments https://googledata.org/google-doubleclick/answering-to-our-users-delivering-on-commitments-2/?utm_source=rss&utm_medium=rss&utm_campaign=answering-to-our-users-delivering-on-commitments-2 https://googledata.org/google-doubleclick/answering-to-our-users-delivering-on-commitments-2/#comments Fri, 18 May 2012 18:00:00 +0000 https://googledata.org/?guid=71869a55d6aacd2469d21f2fb08b7d9d predictions, all focused on answering one central question: how can we put the user at the center of all that we do? One year later, I think it’s time for a progress report - to hold ourselves accountable and see how far we’ve come. I presented an update on some of my predictions earlier today at Digital Media Summit, hosted by Luma Partners:

Prediction: People will have a direct say in 25% of the ads they see
Update: We’ve seen choice friendly formats take off across the industry. In our own network, engaged views of TrueView skippable ads grew 4x last year. Going beyond ads, we rolled out paywall alternative Google Consumer Surveys, which has already shown more than 300 million surveys, with an average publisher RPM of $12. Given all the innovation, I actually think we aimed too low and that consumers will have a say in well over half of the ads they see.

Prediction: Engagement rates across all display ads will increase 50%
Update: This increase in engagement will be driven by two factors: relevance and creativity. While technological innovations continue to improve relevance, we believe rich media will be the key to unlocking the creative potential of digital advertising. According to Nielsen AdRelevance, rich media impressions almost doubled in 2011. We’re committed to helping creative agencies scale and optimize rich media ads with templatized ad units in the latest version of DoubleClick Studio.

Prediction: 35% of campaigns will use metrics beyond clicks and conversions
Update: As we move to a model that seeks to drive engagement versus just clicks, we need new measures of success. We’re working with the industry-wide “Making Measurement Make Sense” (3MS) initiative to establish new standards for brand advertisers to measure reach and engagement. And just last month, we launched the Brand Activate Initiative with several pilots for new metrics--Active View, which shows brands whether their ad has been seen; and Active GRP, the digital counterpart to the gross rating point. We’ve already received interest from dozens of major brands.

As an industry, we’ve made plenty of progress over the last year. With all the innovations to do right by our user, I actually have two new predictions I’d like to add to the list.

New Prediction: 25% of brands will favor digital ads over all other media
This is a pretty bold prediction, considering today this number is probably close to none. So why are we so bullish? First, audiences continue to move online: in 2011, households with broadband but with no cable TV, increased 23% (Nielsen Cross-Platform Report Q3’11). Second, so is content: the newly launched YouTube Original Channels alone will introduce 25 new hours of original programming a day. Third, technology is offering new levels of control and measurement: technologies like real-time bidding will allow for improved targeting while initiatives like 3MS and Brand Activate will demonstrate effectiveness. With reach, control, quality content and measurement, I think the real question will become, why wouldn’t a brand name digital their favorite medium?

New Prediction: 100% of campaigns will be integrated everywhere
All signs indicate that campaigns that reach across screens - TV, desktops, smartphones and tablets -- are more effective. For example, in a study conducted by Google and Nielsen Multi-Media Labs in September 2011, users who saw a multi-screen Volvo campaign had a 24% higher brand recall than those that viewed their ads on TV alone. We’re increasingly seeing increased interest in buying across screens on our own platforms, like DoubleClick for Publishers Mobile, where we’ve seen the number of impressions delivered double every quarter.

The online advertising ecosystem is complex, and in order for digital advertising to be a medium that provides a great experience for consumers, marketers and publishers alike, we all need to work together. For our part, we’ve invested in hundreds of partnerships to better support publishers, and advertisers, ultimately serve our users. Happier consumers will drive better performing ads, more money for publishers and increased ad spend (including marketing budget) for agencies. I look forward to seeing the continued innovation that this “user revolution” inspires and working with all of you to move towards the bright future I hope we all envision for this industry.

Posted by Neal Mohan, Vice President, Display Advertising]]> https://googledata.org/google-doubleclick/answering-to-our-users-delivering-on-commitments-2/feed/ 0