One of the most interesting stories come from Adobe, which integrated Google Site Search into this week's launch of Creative Suite 4, a milestone release of such desktop applications as Adobe InDesign, Illustrator, Photoshop, Dreamweaver, Flash and other popular Adobe flagship products. 

Adobe is using Google Site Search as part of Creative Suite 4's Community Help to connect suite customers to Help content on and off Adobe.com including tutorials, technical support, online product help, videos, articles, tips and techniques, blogs, examples and other resources.

The most intriguing thing about this implementation is that Adobe desktop customers don't have to leave their software to connect to the wealth of help information in the cloud -- blending and blurring the lines between online and offline content in the first Google Site Search implementation of its kind. 

The Adobe team also mentioned that they loved exclusive features only offered in Google Site Search: advanced customization by utilizing XML feed technology and consistent brand messaging (ads and Google branding optional).

We love the Adobe story because it illustrates one of the many ways an innovative, forward - thinking company can use the power of Google Site Search to connect their users to information they need and improve their overall experience. Find out more about Adobe Community Help here. And, of course, if you have a similar story about how you're using Google Site Search, please send us an email to gsscs@google.com.

For millions of businesses, the company website is fast becoming the most important touchpoint for prospects and customers. But, what may be less obvious is that having high-quality, easy-to-use and intuitive website search increasingly determines how positive a potential customer's site visit will be -- and whether they'll return.

More specifically, we've found that most users of online websites are getting impatient with endless navigation options and are increasingly looking towards search to interact with the site. In fact, research suggests that when navigation attempts fail, 50% of users turn to search1.

Yet most sites aren’t equipped to meet these expectations – 85% of site searches don’t return what the user sought2, and 22% return no results at all3. The cost to companies is clear: 80% of visitors will abandon a site if search functionality is poor1.

Ultimately, providing quality search on your website can point your visitors to the most relevant products, and turn your visitors into customers. For instance, leading distributor WaterFilters.net implemented Google Site Search to enhance customer experience. “Our bounce rate decreased by 4%. Our conversion rate increased by 11%.”, reports Jamin Arvig, their director of business development.

Increasing your web conversions – or the percentage of visitors that become sales leads – is a key predecessor to increasing sales.

The success of EMC and Google Site Search on EMCInsignia.com also underscores this point. A website featuring six software products for SMBs, EMCInsignia.com had a large number of website visitors and no website search. Within a week of implementing Google Site Search, 10% of their visitors were using search. Within a short time, they witnessed a 20% increase in e-commerce sales.

We believe so strongly in the importance of website search that we're even offering giveaways to encourage businesses to adopt search. If your website doesn't have search, submit your website URL in our giveaway, and you'll be automatically entered to win a free Google T-shirt -- or free Google Site Search for a year!

Additionally, to learn more, register for a special webinar on June 10th, "Google Site Search: Increase Your Online Sales"

We hope to hear from you.