Google Data » Adam Singer

Google Data » Adam Singer https://googledata.org Everything Google: News, Products, Services, Content, Culture Wed, 18 Mar 2015 08:33:21 +0000 en-US hourly 1 http://wordpress.org/?v=3.7.5 Build a loyal user base with three new Mobile App Analytics reports https://googledata.org/google-analytics/build-a-loyal-user-base-with-three-new-mobile-app-analytics-reports/?utm_source=rss&utm_medium=rss&utm_campaign=build-a-loyal-user-base-with-three-new-mobile-app-analytics-reports https://googledata.org/google-analytics/build-a-loyal-user-base-with-three-new-mobile-app-analytics-reports/#comments Thu, 05 Mar 2015 18:59:00 +0000 https://googledata.org/?guid=0c77d78018404ab024ce1ff6bcde1ae8

Successful developers understand that in order to have a popular app, focusing on retaining a loyal user base is just as important as driving new installs. Today at the Game Developer Conference in San Francisco, we introduced new reports that will help you measure how to do this in two meaningful ways. We’re happy to announce that Mobile App Analytics will now let you understand how users come back to your app day after day, and provide the rich insights you need in order to measure their value over time. Let’s take a look at how these new reports can help make your app a hit.

Active Users

The active user report displays your 1-day, 7-day, 14-day and 30-day trailing active users next to each other in one, easy-to-view dashboard. The new overview gives immediate insights into how users interact with your app over time, along with dropoff rate comparisons. With this report, an app download is only the beginning of a potentially valuable relationship with your new users.

Benchmark active users at 1-7-14-30 days by selecting the segments you want. (Click to enlarge image)

While these metrics help you monitor your active user trends, when put into context they can answer important questions about your user acquisition strategies. For example, if you are investing in different campaigns, you can compare the cost of retaining users acquired via paid traffic versus organic to understand if you are attracting the right type of users. Not only can you measure your cost effectiveness, but you can also continue to monitor whether or not the users you paid for are still coming back after the campaign is over. This is particularly important when trying to keep your loyal user base engaged and happy with your app.

Lior Romano, Founder and CEO of Gentoo Labs (the makers of Contacts+ for iOS and Android), was one of the first customers to try out this new report during our beta test period. He found the Active Users report especially useful when managing and organizing all their information at-a-glance: “We love the new Google Analytics Active Users feature -- it's a real time-saver! We get a quick overview of the 1/7/14/30-day active user trends side by side in a snap, which helps us to easily track our main metrics.”

Cohort Analysis

After learning how many users have opened your app, the next step in driving engagement is understanding when they come back. Cohort Analysis is a user analysis technique that allows you to analyze and compare your users by looking at their customer journey. Using Cohort Analysis, you can see when users are coming back to your app and their behavior over time after the day of the first session, and lets you further filter the information by day, week or month. We’ve also added the ability to compare different segments of users based on the day of the first install.

In order to validate your user acquisition strategies, Cohort analysis lets you compare different periods or campaigns. For example, you can compare different weeks or months to measure the retention effectiveness of a single channel to see if you continue to attract valuable users throughout a campaign. The flexibility of the report also allows you to see how much time users are spending in an app as they come back day after day. With these valuable insights, Mobile App Analytics users can tailor their acquisition campaigns or app experience, just as our partner E-Nor did: “Cohort analysis in GA made it easy for E-Nor to gauge the effectiveness of lead nurturing efforts during an app free-trial promotion campaign. The analysis clearly showed that many users responded well to email and in-app reminders, resulting in over 50% retention between the 3rd and 5th day post sign-up as opposed to 30% in the first and 2nd day.”

See at a glimpse when users are coming back to your app. (Click to enlarge image)

Lifetime Value

Analyzing retention is a great way to ensure users stick with your app and come back day after day. With Lifetime Value reporting, you’ll get a full picture of these users’ value over time. To get the most out of this report, it’s important to start with a clear definition of what a user’s value means to you based on your business objectives. Once you’ve defined the value, you can access the report to measure certain variables such as revenue per user and number of screen views per user over a period of 90 days. For example, if the goal of your app is to get users to purchase virtual or material goods, you’ll want to use this report to get a clear view of when they make a purchase and how much they are spending in your app over time.

Lifetime Value is a key metric to use to measure the effectiveness of your acquisition campaigns. If your cost to acquire a new user is higher than the average value over time, you might want to optimize your campaigns to meet the lifetime revenue they generate. Lifetime Value is particularly valuable if you offer in-app purchases, but it can be applied to discovering many other useful insights, such as number of times they open your app, total number of screens and goal completions.

Session duration per users compared to goal completion over a 60 day window. (Click to enlarge image)

How to get started

Cohort Analysis report can be found under the ‘Audience’ section in your Google Analytics account, and is now available in beta. Lifetime Value and Active Users reports are coming soon to all Analytics accounts.

To get started login into your Analytics account and look for the new reports under the Audience section.

Posted by Russell Ketchum, Lead Product Manager, Google Analytics for Mobile Apps

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Active Users

Benchmark active users at 1-7-14-30 days by selecting the segments you want. (Click to enlarge image)

Cohort Analysis

See at a glimpse when users are coming back to your app. (Click to enlarge image)

Lifetime Value

Session duration per users compared to goal completion over a 60 day window. (Click to enlarge image)

How to get started

To get started login into your Analytics account and look for the new reports under the Audience section.

Posted by Russell Ketchum, Lead Product Manager, Google Analytics for Mobile Apps

]]> https://googledata.org/google-analytics/build-a-loyal-user-base-with-three-new-mobile-app-analytics-reports/feed/ 0 Safe Browsing and Google Analytics: Keeping More Users Safe, Together https://googledata.org/google-analytics/safe-browsing-and-google-analytics-keeping-more-users-safe-together-2/?utm_source=rss&utm_medium=rss&utm_campaign=safe-browsing-and-google-analytics-keeping-more-users-safe-together-2 https://googledata.org/google-analytics/safe-browsing-and-google-analytics-keeping-more-users-safe-together-2/#comments Thu, 26 Feb 2015 18:23:00 +0000 https://googledata.org/?guid=bb3cef4e91dd67d5add10b5889c8e21b

The following was originally posted on the Google Online Security Blog.

If you run a web site, you may already be familiar with Google Webmaster Tools and how it lets you know if Safe Browsing finds something problematic on your site. For example, we’ll notify you if your site is delivering malware, which is usually a sign that it’s been hacked. We’re extending our Safe Browsing protections to automatically display notifications to all Google Analytics users via familiar Google Analytics Notifications.

Google Safe Browsing has been protecting people across the Internet for over eight years and we're always looking for ways to extend that protection even further. Notifications like these help webmasters like you act quickly to respond to any issues. Fast response helps keep your site—and your visitors—safe.

Posted by: Stephan Somogyi, Product Manager, Security and Privacy

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The following was originally posted on the Google Online Security Blog.

Posted by: Stephan Somogyi, Product Manager, Security and Privacy

]]> https://googledata.org/google-analytics/safe-browsing-and-google-analytics-keeping-more-users-safe-together-2/feed/ 0 Best Practices: Combine AdWords with Google Analytics for Better Insights, Bidding and Results https://googledata.org/google-analytics/best-practices-combine-adwords-with-google-analytics-for-better-insights-bidding-and-results-2/?utm_source=rss&utm_medium=rss&utm_campaign=best-practices-combine-adwords-with-google-analytics-for-better-insights-bidding-and-results-2 https://googledata.org/google-analytics/best-practices-combine-adwords-with-google-analytics-for-better-insights-bidding-and-results-2/#comments Wed, 11 Feb 2015 18:15:00 +0000 https://googledata.org/?guid=da7ca275cb6b3793a5c5b8cc0e515fe2

Like sunshine and the beach, or dogs and tennis balls, Google AdWords and Google Analytics are great by themselves but even better together. You'll get high-performance insights into your ads and your website when you link your AdWords and Analytics accounts. Google Analytics does a vital job in this pairing: it shows you what happened after users clicked on your AdWords ads.

We’ve put together a new Best Practices guide, Better Together: AdWords and Google Analytics, to help you get deep insight into your performance. When you analyze performance with the combination of GA and AdWords you can find all sorts of actionable info:

Which parts of your account drive actual on-site engagement
Which keywords attract new users to your site
What messaging and landing pages connect with the different users on your site
How your business compares across your entire industry

To whet your appetite, here’s a rundown of ten useful GA reports included in the guide (with links that lead you directly to these reports in your own GA account). Like what you see here? Download the full version and the condensed one-page checklist to view our complete coverage of GA + AW goodness.

Love Analytics and AdWords being paired together? Please take our survey about your past success and what else we can do to improve the experience.

Posted by Matt Lawson, Director, Performance Ads Marketing

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Which parts of your account drive actual on-site engagement
Which keywords attract new users to your site
What messaging and landing pages connect with the different users on your site
How your business compares across your entire industry

]]> https://googledata.org/google-analytics/best-practices-combine-adwords-with-google-analytics-for-better-insights-bidding-and-results-2/feed/ 0 Start Remarketing with Google Analytics Instant Activation https://googledata.org/google-analytics/start-remarketing-with-google-analytics-instant-activation/?utm_source=rss&utm_medium=rss&utm_campaign=start-remarketing-with-google-analytics-instant-activation https://googledata.org/google-analytics/start-remarketing-with-google-analytics-instant-activation/#comments Wed, 28 Jan 2015 22:10:00 +0000 https://googledata.org/?guid=6c6ba19c585e1ad777b1288f912f013e For many advertisers, remarketing is an essential tactic. But remarketing can be a difficult journey, even for the savviest digital marketer. We repeatedly see marketers struggle with tagging hurdles and complex implementation challenges, with the result that only 1 in 5 remarketers successfully completes their setup.

To help make it easier for advertisers to reach their most qualified customers, we’ve enabled remarketing with a single toggle. Instead of manually updating all of your site tags, simply use Instant Activation and get started with remarketing in four easy steps.

Identifying quality visitors and maximizing conversions

GlobalTechLED.com is a producer of LED lighting. Thanks to Instant Activation, John Burns, Director of Marketing, was able to start remarketing quickly. Without waiting for IT to re-tag his site, John successfully launched Global Tech LED’s first remarketing campaign and saw fast results by reaching their highest potential customers.

After enabling remarketing, Global Tech LED leveraged Google’s powerful machine-learning technology in two ways for their online campaigns: Smart Lists for remarketing automatically created lists of visitors who were most likely to engage in a subsequent session on GlobalTechLED.com. Then, Conversion Optimizer instantly adjusted the campaigns’ bids get more conversions at a lower cost, eventually freeing up more time and resources for the company.

As a result, GlobalTechLED.com is currently reaching their performance and outreach goals. To date they’ve doubled their display campaigns’ CTRs and have almost five times more clicks on their remarketing campaign compared to their other campaigns. Website traffic increased by over 100% in the first 30 days of the campaign, and international traffic skyrocketed. They’ve also seen a 75% decrease in CPA for their campaigns.

These kind of results were exactly what the company was looking for. According to John, "We’ve been trying to hit these specific numbers in the account for a couple of months, and Google Analytics Remarketing helped us achieve these in only a couple of days." Read the full case study here.

Four easy steps to get started

Ready to get started with remarketing? You can, with just four steps.

1. In your Google Analytics Property’s settings, choose ‘Audiences’ under the ‘Remarketing’ section.

2. Choose the AdWords account where you’d like to share your Audience and click ‘Next Step’.

3. Click “Enable” to create your first audience of All Users. You can also come back later and create more complex audiences, like ‘visitors who have spent more than six minutes on site’, ‘visitors who visited more than five pages’, or ‘abandoned cart’.

This step automatically activates Advertiser Features if you haven’t done so already, which also enables Audience Demographics and Interests Reporting. You can manage this setting at any time in the Admin tab, under the ‘Advertiser Features’ section in your Property Settings.

4. Click ‘Create Campaign’ and complete the remarketing campaign creation process in AdWords. Congratulations, you are now a Remarketer!

We’re really excited to make Advertiser Features in Google Analytics simpler and enable all Google Analytics users to be more successful across all their marketing channels. Stay tuned for future improvements!

Happy Analyzing!

Posted by Avi Mehta and Rosanne Borja, Google Analytics Team]]> For many advertisers, remarketing is an essential tactic. But remarketing can be a difficult journey, even for the savviest digital marketer. We repeatedly see marketers struggle with tagging hurdles and complex implementation challenges, with the result that only 1 in 5 remarketers successfully completes their setup.

To help make it easier for advertisers to reach their most qualified customers, we’ve enabled remarketing with a single toggle. Instead of manually updating all of your site tags, simply use Instant Activation and get started with remarketing in four easy steps.

Identifying quality visitors and maximizing conversions

GlobalTechLED.com is a producer of LED lighting. Thanks to Instant Activation, John Burns, Director of Marketing, was able to start remarketing quickly. Without waiting for IT to re-tag his site, John successfully launched Global Tech LED’s first remarketing campaign and saw fast results by reaching their highest potential customers.

After enabling remarketing, Global Tech LED leveraged Google’s powerful machine-learning technology in two ways for their online campaigns: Smart Lists for remarketing automatically created lists of visitors who were most likely to engage in a subsequent session on GlobalTechLED.com. Then, Conversion Optimizer instantly adjusted the campaigns’ bids get more conversions at a lower cost, eventually freeing up more time and resources for the company.

As a result, GlobalTechLED.com is currently reaching their performance and outreach goals. To date they’ve doubled their display campaigns’ CTRs and have almost five times more clicks on their remarketing campaign compared to their other campaigns. Website traffic increased by over 100% in the first 30 days of the campaign, and international traffic skyrocketed. They’ve also seen a 75% decrease in CPA for their campaigns.

These kind of results were exactly what the company was looking for. According to John, "We’ve been trying to hit these specific numbers in the account for a couple of months, and Google Analytics Remarketing helped us achieve these in only a couple of days." Read the full case study here.

Four easy steps to get started

Ready to get started with remarketing? You can, with just four steps.

1. In your Google Analytics Property’s settings, choose ‘Audiences’ under the ‘Remarketing’ section.

2. Choose the AdWords account where you’d like to share your Audience and click ‘Next Step’.

4. Click ‘Create Campaign’ and complete the remarketing campaign creation process in AdWords. Congratulations, you are now a Remarketer!

We all make mistakes, but the damage might seem irrevocable when accidentally deleting crucial reporting information from Google Analytics. Thanks to feedback from our users, we’re pleased to introduce a new feature to provide a safety net each time you delete a view, property or account from your Google Analytics account: the Trash Can.

To get started, navigate to the Administration tab, select an account, and click the Trash Can feature on the left-hand panel. Check off what you want to reclaim, click “Restore,” and voilà! Your view, property or account is now just as it was before you deleted it. Once 35 days pass from the day you originally trashed it, however, you’ll have to say a final goodbye as the data will be removed from the Trash Can and will no longer appear there.

This feature will be rolling out to all Google Analytics accounts in the coming weeks, but don’t worry–anything you’ve deleted starting today will still show up in the Trash Can once you get the feature update in your account.

Many people rely on Google Analytics to collect, analyze, and report on data in order to make good business decisions. We hope that the Trash Can is just one more way to ensure that you have all the information you need when you need it. To learn more details about the Trash Can feature, please read this Help Center article.

Posted by Chris Cahill, Michael Masukawa, and Dan Morenus

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Posted by Chris Cahill, Michael Masukawa, and Dan Morenus

]]> https://googledata.org/google-analytics/introducing-trash-can-data-recovery-in-google-analytics/feed/ 0 Retailers: Three Insights to Drive Q1 Results https://googledata.org/google-analytics/retailers-three-insights-to-drive-q1-results/?utm_source=rss&utm_medium=rss&utm_campaign=retailers-three-insights-to-drive-q1-results https://googledata.org/google-analytics/retailers-three-insights-to-drive-q1-results/#comments Mon, 26 Jan 2015 21:36:00 +0000 https://googledata.org/?guid=7b57af6a730b573e33bdee527ba98fd4

Now that we’ve survived the holiday season, it’s time to get the year started with some Q1 insights from Google Analytics! Over the holiday season, retailers are inundated with data about the best shopping days, when to start their sales, and predictions about which items will be popular. But what to do once the furor dies down? How can retailers make the most of Q1?

Here at Google Analytics, we delved into our Q1 data from 2013 and 2014 in the US to provide some insights to guide you in the first quarter of 2015. In particular, the weeks around Valentine’s Day and the Super Bowl provided some notable trends. Our analysis encompasses millions of businesses large and small who are using Google Analytics. See the end of this article for more about our dataset.

The Day of the Big Game: A Low Point for Online Shopping

We took a look at the first big marketing event of Q1: Super Bowl Sunday. The day of the big game, we saw lower numbers across the board. Sessions were down 11% compared to the average for the quarter. Similarly, transactions and conversion rates were down on average 16% and 5% respectively. In both 2013 and 2014, the sessions and transaction numbers for the day of the Super Bowl fall into the bottom quartile for the quarter.

Clearly, on the day of the game, online purchasing is not a priority. However, as we see later on in this post, this period of time serves as the turning point for transactions and conversion rates in the quarter. The brand advertising that is such a big part of Super Bowl Sunday may help businesses capitalize on increased consumer buying behavior later in the quarter.

Best Romantic Shopping Day: The Sunday before Valentine’s Day

We also delved into the second big marketing event of Q1: Valentine’s Day. In particular, we evaluated the week preceding the big day to find any pre-holiday patterns. It turns out that in both 2013 and 2014, the Sunday before Valentine’s Day sees the biggest spike in week-over-week transactions with an average bump of 10%. The same holds true for conversion rates and sessions, with an average increase of 6% and 4% respectively. Besides a week-over-week increase, we also see that transactions are 5% higher on that day than for the average Sunday in the quarter. The bump in transactions could indicate that consumers are using that Sunday to find and purchase their gifts, making it a good opportunity to invest in getting consumers to your site for some Valentine’s Day shopping. If you plan to invest in advertising for this holiday, one way to prepare for Valentine’s Day is to adjust your bids.

Between the Super Bowl and Valentine’s Day: The Q1 Turning Point

Unless you’re lucky enough to sell items for diet, exercise, or other big new year’s resolutions, retailers often see sales slow in Q1 as consumers reduce gift-buying. The chart below shows that for most of January, transactions are indeed below the average for the quarter.

When should retailers spend marketing dollars to bounce back from this holiday hangover? We see that transactions in both 2013 and 2014 start to ramp up as the key marketing dates approach: Valentine’s Day and Super Bowl Sunday. In particular, the week of February 5th (also known as the week after the Super Bowl and the week before Valentine’s Day) marks the first time that transactions hit the average or above for the quarter.

The graph below shows that in 2013 the week after the Super Bowl was above the average, whereas in 2014 that week was at the quarterly average. In both years, this week has the highest week over week growth in transactions and conversions rates for Q1 at 6% for both metrics. Sessions, however, display only a 0.4% increase week-over-week, not even close to being the highest for the quarter. Based on this information about sessions, it’s clear that the uptick in buying behavior is not simply a function of consumers spending more time online, it’s an indication of increased intent to purchase during the time they do spend online. If we look at average conversion rates before that week compared to the average conversion rates for that week and the rest of the quarter, we see a 6% increase.

So, as you plan your budgets, promotions, and campaigns in Q1, keep in mind that consumer activity will tend to increase throughout the quarter. In particular, transactions tend to get a big bump during the week between Super Bowl Sunday and Valentine’s Day. We know it’s hard to get back in gear after the holidays, but we hope our insights will help you think clearly and creatively about your marketing plans in the first quarter.

About the Data & Charts

In order to perform this analysis, we looked at billions of sessions from authorized Google Analytics clients who have shared their website data anonymously (read more).

Posted by Jocelyn Whittenburg and Daniel Waisberg

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The Day of the Big Game: A Low Point for Online Shopping

Best Romantic Shopping Day: The Sunday before Valentine’s Day

Between the Super Bowl and Valentine’s Day: The Q1 Turning Point

About the Data & Charts

In order to perform this analysis, we looked at billions of sessions from authorized Google Analytics clients who have shared their website data anonymously (read more).

Posted by Jocelyn Whittenburg and Daniel Waisberg

]]> https://googledata.org/google-analytics/retailers-three-insights-to-drive-q1-results/feed/ 0 AccuWeather Unlocks Cross-Channel Impact Using Google Analytics Premium https://googledata.org/google-analytics/accuweather-unlocks-cross-channel-impact-using-google-analytics-premium/?utm_source=rss&utm_medium=rss&utm_campaign=accuweather-unlocks-cross-channel-impact-using-google-analytics-premium https://googledata.org/google-analytics/accuweather-unlocks-cross-channel-impact-using-google-analytics-premium/#comments Fri, 16 Jan 2015 17:30:00 +0000 https://googledata.org/?guid=2d48fdd98ddce2731e4432973134fba7

“The ability to overlay our own data on top of traditional dimensions and metrics has provided valuable insights into the kind of information our consumers are looking for.”

-- Steve Mummey, Director of Browser Products at AccuWeather

AccuWeather is the world’s largest weather media company with over 1 billion people a day relying on AccuWeather’s suite of products to give them real-time weather information. Today we wanted to highlight AccuWeather’s success with the Measurement Protocol in Google Analytics Premium. The Measurement Protocol is a feature where businesses can send requests to Google Analytics from countless customer touchpoints.

Measuring the complete customer journey

AccuWeather needed to find a way to increase the impact of digital across all its channels and products. They were determined to find a robust solution that collected data from each customer touchpoint to give a comprehensive analysis to make better business decisions.

The team wanted to sought out accomplish four goals: 1) analyze the effectiveness of weather forecast emails 2) attribute credit to campaigns that drove users to app store pages, 3) better understand their mobile audience, and 4) collect this new data without compromising AccuWeather’s fast and simple user experience.

Google Analytics Premium solves the challenge

Using Google Analytics Premium, plus the Measurement Protocol, allowed AccuWeather to report on a variety of the company’s services simultaneously from one source. AccuWeather was able to have information from emails, mobile devices, and QR codes sent through the Measurement Protocol. This feature provided the AccuWeather team with a complete picture in the Google Analytics reporting interface alongside their other metrics.

Data-driven decisions that drive action

As a result of the sophisticated and comprehensive set of Google Analytics Premium features, AccuWeather has been able to more accurately identify the source of app downloads to track application traffic from QR codes and other offline campaigns to the app stores.

The team’s analysis revealed that 10% of the brand’s mobile traffic came from devices that either did not support JavaScript or had the feature disabled. Without using the Measurement Protocol in Google Analytics Premium, they would never have been able to account for this portion of its audience. The team can now include this audience in its product and monetization decisions.

Pleased with the success of this solution, AccuWeather now plans to apply it to other parts of its business to uncover new insights, new leads, and, of course, new customers.

You can read AccuWeather’s full story and dive deeper into the results here. To learn more on the Measurement Protocol, check out this video.

Posted by: the Google Analytics Premium team

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“The ability to overlay our own data on top of traditional dimensions and metrics has provided valuable insights into the kind of information our consumers are looking for.”

-- Steve Mummey, Director of Browser Products at AccuWeather

Measuring the complete customer journey

Google Analytics Premium solves the challenge

Data-driven decisions that drive action

Pleased with the success of this solution, AccuWeather now plans to apply it to other parts of its business to uncover new insights, new leads, and, of course, new customers.

You can read AccuWeather’s full story and dive deeper into the results here. To learn more on the Measurement Protocol, check out this video.

Posted by: the Google Analytics Premium team

]]> https://googledata.org/google-analytics/accuweather-unlocks-cross-channel-impact-using-google-analytics-premium/feed/ 0 Simplify your Google Analytics Reporting with Add-ons for Google Sheets https://googledata.org/google-analytics/simplify-your-google-analytics-reporting-with-add-ons-for-google-sheets/?utm_source=rss&utm_medium=rss&utm_campaign=simplify-your-google-analytics-reporting-with-add-ons-for-google-sheets https://googledata.org/google-analytics/simplify-your-google-analytics-reporting-with-add-ons-for-google-sheets/#comments Tue, 13 Jan 2015 17:59:00 +0000 https://googledata.org/?guid=8dc0327cd363630435c0580e93b1a792

It's common for Google Analytics users to use spreadsheets to analyze their Google Analytics data or combine it with another data source. But exporting your data from Google Analytics to Google Sheets is a manual process, and it can be tedious if you run reports frequently or manage multiple accounts. With the release of Add-ons for Google Sheets, getting your Google Analytics data into Google Sheets has never been easier!

Add-ons allow you to extend the power of Google Sheets by automating common tasks and integrating with external services. The Google Analytics Spreadsheet Add-on allows you to access your Google Analytics data, right from within a spreadsheet!

The Google Analytics Spreadsheet Add-on

The Google Analytics Spreadsheet Add-on combines the power of the Google Analytics API with the rich feature set of Google Sheets, making it easier for Google Analytics users to access, visualize, share, and manage their data. With this add-on you can:

Query and report data from multiple views.
Compute and display custom calculations.
Create visualizations and embed those visualizations on third-party websites.
Schedule your reports to run and update automatically.
Control who can see your data and visualizations by using Google Sheets' sharing and privacy features.

But perhaps the best way to find out what the Google Analytics Spreadsheet Add-on can do is to see it in action. In this short video I introduce the add-on, show you how to install it, and walk you through creating your first report.

If you want to go deeper, you can watch this more advanced video where I explain in detail the process of building a complete dashboard that automatically updates and can be embedded on a third-party website.

If you have more questions about how to use the add-on, check out the documentation. It explains each of its features and configuration options in much more detail.

Supermetrics and Analytics Canvas add-ons

The Google Analytics Spreadsheet Add-on gives users a powerful yet user-friendly way to access their Google Analytics data, but it doesn't solve all business integration needs.

For more advanced business and data-integration solutions, I strongly recommend trying out these two excellent Google Sheets add-ons created by our technology partners:

Supermetrics for Google Docs and Sheets by Supermetrics
Analytics Canvas Google Sheets Add-on by nModal Solutions Inc

Both of these add-ons integrate with Google Analytics as well as a variety of other platforms and services such as Facebook, Twitter, Microsoft Office, and many more. Free and premium versions are available.

Feedback and Support

Add-ons are a great way to automate the process of getting your Google Analytics data into Google Sheets. We hope you take the time to try out these add-ons and see how they can improve your workflow.

If you use the Google Analytics Spreadsheet Add-on, we'd love to know what you think. You can leave a review in the Chrome Web Store, ask any questions you have in the add-on discussion group, or submit feedback directly from within Google Sheets.

Any and all feedback is welcome!

By: Philip Walton, Developer Programs Engineer, Google Analytics

]]> https://googledata.org/google-analytics/simplify-your-google-analytics-reporting-with-add-ons-for-google-sheets/feed/ 0 Boost Conversions by Infusing Google Remarketing with Marketo Real-Time Personalization https://googledata.org/google-analytics/boost-conversions-by-infusing-google-remarketing-with-marketo-real-time-personalization/?utm_source=rss&utm_medium=rss&utm_campaign=boost-conversions-by-infusing-google-remarketing-with-marketo-real-time-personalization https://googledata.org/google-analytics/boost-conversions-by-infusing-google-remarketing-with-marketo-real-time-personalization/#comments Wed, 07 Jan 2015 18:00:00 +0000 https://googledata.org/?guid=fa8b0b7ff0660682a2e888020022fa6a Personalization is a hot topic for today’s marketers, a group that spends nearly half of their budget attracting new prospects. But customer expectations have risen; content must be relevant to acquire new customers and move them to convert.

Some pioneering marketers are seeing better performance by using real-time personalization and remarketing simultaneously. Knowing who a customer is and what they do is a big step toward providing the hyper-relevant content that customers crave.

Join Marketo’s Mike Telem and Mike Tomita on January 15th at 10am PT/ 1pm ET as they discuss the importance of real-time personalization for marketing results. Google’s own Dan Stone will give an overview of the ways Google Analytics technology can be used to power advanced remarketing, while the Marketo team will share the ways their company uses real-time personalization and Google Analytics to generate more leads at a lower cost.

Looking for tips on how to get your organization started? Reserve your spot today!

Posted by Kelley Sternhagen, Google Analytics Marketing]]> Personalization is a hot topic for today’s marketers, a group that spends nearly half of their budget attracting new prospects. But customer expectations have risen; content must be relevant to acquire new customers and move them to convert.

Some pioneering marketers are seeing better performance by using real-time personalization and remarketing simultaneously. Knowing who a customer is and what they do is a big step toward providing the hyper-relevant content that customers crave.

Join Marketo’s Mike Telem and Mike Tomita on January 15th at 10am PT/ 1pm ET as they discuss the importance of real-time personalization for marketing results. Google’s own Dan Stone will give an overview of the ways Google Analytics technology can be used to power advanced remarketing, while the Marketo team will share the ways their company uses real-time personalization and Google Analytics to generate more leads at a lower cost.

Looking for tips on how to get your organization started? Reserve your spot today!

Posted by Kelley Sternhagen, Google Analytics Marketing]]> https://googledata.org/google-analytics/boost-conversions-by-infusing-google-remarketing-with-marketo-real-time-personalization/feed/ 0 Keeping the GA Web Experience Modern https://googledata.org/google-analytics/keeping-the-ga-web-experience-modern/?utm_source=rss&utm_medium=rss&utm_campaign=keeping-the-ga-web-experience-modern https://googledata.org/google-analytics/keeping-the-ga-web-experience-modern/#comments Fri, 12 Dec 2014 21:00:00 +0000 https://googledata.org/?guid=3827577d651987d459ff2474ec3feef8

We're continuing to bring you new features and technologies in the design of Google Analytics to provide the best a user experience. With this in mind, starting January 31, 2015 we will no longer support official compatibility of Google Analytics with Microsoft Internet Explorer 9 (IE9). While you can continue to use IE9 after we discontinue support, some features may not work properly going forward. This update maintains our practice of supporting the newest browsers while discontinuing support for the third-oldest version, as we previously announced in September 2013.

We will continue to support the latest versions of Chrome, Firefox, Internet Explorer 10 or higher, Safari and other modern browsers. Of course, you will still be able to measure visits from users of all browsers, including IE 9. We will send further reminders prior to the deprecation, but do advise you begin preparing and implementing plans for this change at your earliest convenience.

Posted by the Google Analytics team

]]> https://googledata.org/google-analytics/keeping-the-ga-web-experience-modern/feed/ 0 Refreshing “The Customer Journey to Online Purchase” – New Insights into Marketing Channels https://googledata.org/google-analytics/refreshing-the-customer-journey-to-online-purchase-new-insights-into-marketing-channels/?utm_source=rss&utm_medium=rss&utm_campaign=refreshing-the-customer-journey-to-online-purchase-new-insights-into-marketing-channels https://googledata.org/google-analytics/refreshing-the-customer-journey-to-online-purchase-new-insights-into-marketing-channels/#comments Thu, 11 Dec 2014 20:23:00 +0000 https://googledata.org/?guid=cc7019b98c28a442e1d439df3403d252 Last year we introduced “The Customer Journey to Online Purchase” -- a tool that helped marketers visualize the roles played by marketing channels like paid search, email and display ads in their customers' journeys.

The goal was to help marketers learn more about the customer journeys for their industries. If social makes your customers aware, and email makes them convert -- or vice versa -- you can make sure you're in both places with the right kind of message.

Today we're happy to introduce a new improved version of the Customer Journey to Online Purchase, with a few key enhancements. We’ve refreshed the data based on millions of consumer interactions, updated the industry classifications, and we’ve split out paid search so you can see the influence of brand and generic search terms on the purchase decision.

In each industry you can now see journeys for small, medium and large companies, which can often be quite different.

Click to enlarge image

For instance, the above image shows the journey for customers of small businesses in the shopping industry. Note that organic search is very often an "assist" interaction for these customers.

Click to enlarge image

Now here's the same journey for large shopping businesses. Note that display clicks and social are strongly assisting interactions -- while display didn’t even appear for the small businesses above. For both small and large businesses, a direct website visit is most likely to be the last interaction. Across industries, the differences from small to large businesses illustrate how different marketing strategies and customer profiles may lead to different buying behavior.

And there's more! Now you can drill down into each marketing channel for a closer look at the role it plays based on its position in the purchase path. Channels that occur more frequently in the beginning of the path are more likely to help generate awareness for your product, while the end of the path is closer to the customer’s purchase decision.

Click to enlarge image

In these charts, for example, we see the different roles that different channels play in the Shopping industry. One interesting insight is that all channels -- even those traditionally thought of as “upper funnel” or “lower funnel” -- occur throughout the purchase path, but a given channel may be more common at particular stages depending on its role (and depending on the industry).

Each marketing campaign and channel may have a different impact on customers depending on when they interact with it. Using what you learn from this tool, you can help adapt your marketing messaging to be more relevant and useful for your customers.

Try the Customer Journey to Online Purchase today. And for more helpful marketing insights, check out Measure What Matters Most: our new guide chock-full of suggestions on how to measure the impact of your marketing -- across channels -- to complement what you learn from the Customer Journey tool and take action to improve your marketing.

Happy analyzing!

The Customer Journey to Online Purchase »

Posted by Sara Jablon Moked, Product Marketing Manager, Google Analytics]]> Last year we introduced “The Customer Journey to Online Purchase” -- a tool that helped marketers visualize the roles played by marketing channels like paid search, email and display ads in their customers' journeys.

The goal was to help marketers learn more about the customer journeys for their industries. If social makes your customers aware, and email makes them convert -- or vice versa -- you can make sure you're in both places with the right kind of message.

Today we're happy to introduce a new improved version of the Customer Journey to Online Purchase, with a few key enhancements. We’ve refreshed the data based on millions of consumer interactions, updated the industry classifications, and we’ve split out paid search so you can see the influence of brand and generic search terms on the purchase decision.

In each industry you can now see journeys for small, medium and large companies, which can often be quite different.

Click to enlarge image

For instance, the above image shows the journey for customers of small businesses in the shopping industry. Note that organic search is very often an "assist" interaction for these customers.

Click to enlarge image

Happy analyzing!

The Customer Journey to Online Purchase »

Posted by Sara Jablon Moked, Product Marketing Manager, Google Analytics]]> https://googledata.org/google-analytics/refreshing-the-customer-journey-to-online-purchase-new-insights-into-marketing-channels/feed/ 0 Google Analytics in AdMob helps mobile app developer Eltsoft go global https://googledata.org/google-analytics/google-analytics-in-admob-helps-mobile-app-developer-eltsoft-go-global/?utm_source=rss&utm_medium=rss&utm_campaign=google-analytics-in-admob-helps-mobile-app-developer-eltsoft-go-global https://googledata.org/google-analytics/google-analytics-in-admob-helps-mobile-app-developer-eltsoft-go-global/#comments Tue, 09 Dec 2014 18:19:00 +0000 https://googledata.org/?guid=9e627f9595e6723dad1c9da781ad10ad

Cross-posted on the Inside AdMob Blog

Since March 2014, Google Analytics has been fully available in AdMob, and now app developers are increasingly seeing results by combining data from both platforms. Here’s one story that illustrates the power of AdMob and Google Analytics together.

Passion for languages and learning

Jason Byrne, and business partner Robert Diem, are passionate about making a difference in education. They came together during their time as professors in Japan to found Eltsoft LLC, a company that builds mobile language learning apps for iOS and Android. Together, they started creating a series of fun tools that allow users to study whenever they want, wherever they are.

Global expansion

Their most popular app is English Grammar, which has been downloaded by more than a million people looking to sharpen their English-language skills in nearly 120 countries.

All of the company’s apps are available for free or as paid versions. To increase revenue, they chose AdMob to earn money from the free versions of their apps with advertising. “AdMob monetization is central to our success because it delivers high-quality, appropriate ads to our audience in their native languages, wherever they live,” says Jason.

The Google Analytics data within AdMob helped them understand more about their users. "Our app, English Grammar, has users from all around the world, so we turned to data from Google Analytics and AdMob to understand which languages we should consider for localization. For example, we knew we had to prioritize German and French, but we discovered other languages that we didn't expect, such as Russian and Japanese."

A data-driven approach to marketing

Eltsoft uses data to focus their marketing campaigns and assess where to use their resources most effectively. “Google Analytics keeps making campaign analysis simpler and clearer,” Jason says. “Data from various sources - Google Analytics and Google Play, for instance - are now all in one place. That helps me understand what’s happening with our ad campaigns.”

While data analysis helped Eltsoft validate some of their hypotheses, it also uncovered opportunities according to Jason: “The greatest takeaway for me is that the results are never really what I expect. I am often surprised. Analytics has given us great insights into who our users are, and has provided a very important lesson in the value of surveying our user base. Our simple assumptions are often inaccurate.”

Replicating successful strategies

Eltsoft has developed a way to calculate the value of users by using a combination of AdMob metrics (like ad request values) and Analytics metrics (like user counts and sessions per user). Having Google Analytics in AdMob has unlocked such analysis because the data is available in the same interface.

As a result, Eltsoft can now understand what works best for their users. “For example, we’ve made changes to our apps, and Analytics has really helped us to track the effectiveness of those changes. I would say six months ago, that our success was a mystery. The data said we were doing well, but the whys were not clear. Therefore, we couldn’t replicate or push forward. But today, we understand what’s happening and can project our future success. We have not only the data, but can control certain variables allowing us to understand that data.”

“Google Analytics data is literally a goldmine,” says Jason.

If you want to learn more about how Eltsoft is using Google Analytics and AdMob, download the full case study.

Want to learn how to get the most from Analytics in AdMob? Sign up for our free online course, Mobile App Analytics Fundamentals.

Posted by Russell Ketchum, Lead Product Manager, Google Analytics for Mobile Apps

]]>

Cross-posted on the Inside AdMob Blog

Passion for languages and learning

Global expansion

Their most popular app is English Grammar, which has been downloaded by more than a million people looking to sharpen their English-language skills in nearly 120 countries.

A data-driven approach to marketing

Replicating successful strategies

“Google Analytics data is literally a goldmine,” says Jason.

If you want to learn more about how Eltsoft is using Google Analytics and AdMob, download the full case study.

Want to learn how to get the most from Analytics in AdMob? Sign up for our free online course, Mobile App Analytics Fundamentals.

Posted by Russell Ketchum, Lead Product Manager, Google Analytics for Mobile Apps

]]> https://googledata.org/google-analytics/google-analytics-in-admob-helps-mobile-app-developer-eltsoft-go-global/feed/ 0 Ringing in the New Year – Behavior Trends and Insights https://googledata.org/google-analytics/ringing-in-the-new-year-behavior-trends-and-insights/?utm_source=rss&utm_medium=rss&utm_campaign=ringing-in-the-new-year-behavior-trends-and-insights https://googledata.org/google-analytics/ringing-in-the-new-year-behavior-trends-and-insights/#comments Mon, 08 Dec 2014 11:40:00 +0000 https://googledata.org/?guid=9e77bf9d76387fd16f376a8be8a3dbb5

Last month we published an analysis of how people behave before and during the Thanksgiving holiday in the US. We saw the most important days of the year for retailers, how to take advantage of the top transaction days, and when to take action.

Today we are looking at the patterns of behavior over the holidays and into the new year with the objective of understanding how digital marketers can prepare for 2015.

After looking at data from the previous three years, we found two interesting insights:

User behavior is significantly different from country to country, but very consistent from year to year within a particular country.
The beginning of January can be a great time to offer new deals outside of the US.

Read on to learn more about the analysis we performed and how to take advantage of the trends we found, it will help you get a head start on 2015!

User Behavior Trends

Patterns can tell us a lot about data, they are intuitive and show us a lot of information at a glance. With that in mind, we produced the charts below to show how people behave around Christmas and New Year’s Eve. We wanted to understand the differences between cultures, so we focused on the trends from three large economies: US, UK and France. All the charts show data from December 11 to January 14 for the last three years and the two vertical grey areas represent Christmas Day and New Year’s Eve.

United States: the transactions trend clearly shows that users purchase mostly up to a week before Christmas Day and no improvement is seen in early January, although sessions do return to normal quickly after New Year’s Eve. Publishers should take advantage of this rebound in sessions, while retailers may want to wait on providing deals until sales bounce back fully.

United Kingdom: transactions decline sharply until Christmas and then start rising sharply from December 26, and about a week after New Year’s Eve it raises to levels about the same or higher than pre-holiday, so you might consider creating marketing campaigns and promotions to take advantage of January’s rise. Sessions follow a similar pattern.

France: transactions and sessions follow a similar pattern as in the UK, but with a significant decline during New Year’s Eve. As you can see, there is a major spike in the second Wednesday of January every year, that’s the day Winter sales begin in France! Unlike in the US, January is an important month for French retailers, should we say the French Cyber Wednesday?

Get a head start on 2015
So how can you take advantage of those trends to be more successful during the coming year? Here are some ideas for you to act upon right now:
Look at your own data for previous years to understand the patterns for your existing and previous customers.
Check your Benchmarking reports to learn more about how other websites of your size and in your vertical performed.
Use Google Trends to check trends from previous years related to your vertical and country.
Make sure you match your marketing efforts to your local post-holiday trend.
About the Data & Charts
In order to perform this analysis, we looked at billions of sessions from authorized Google Analytics users who have shared their website data anonymously (read more).

Posted by Daniel Waisberg and Jocelyn Whittenburg

]]>

Today we are looking at the patterns of behavior over the holidays and into the new year with the objective of understanding how digital marketers can prepare for 2015.

After looking at data from the previous three years, we found two interesting insights:

User behavior is significantly different from country to country, but very consistent from year to year within a particular country.
The beginning of January can be a great time to offer new deals outside of the US.

Read on to learn more about the analysis we performed and how to take advantage of the trends we found, it will help you get a head start on 2015!

User Behavior Trends

Get a head start on 2015
So how can you take advantage of those trends to be more successful during the coming year? Here are some ideas for you to act upon right now:
Look at your own data for previous years to understand the patterns for your existing and previous customers.
Check your Benchmarking reports to learn more about how other websites of your size and in your vertical performed.
Use Google Trends to check trends from previous years related to your vertical and country.
Make sure you match your marketing efforts to your local post-holiday trend.
About the Data & Charts
In order to perform this analysis, we looked at billions of sessions from authorized Google Analytics users who have shared their website data anonymously (read more).

Posted by Daniel Waisberg and Jocelyn Whittenburg

]]> https://googledata.org/google-analytics/ringing-in-the-new-year-behavior-trends-and-insights/feed/ 0 With Google Analytics Premium and DoubleClick: Matalan increases conversion rate 28% https://googledata.org/google-analytics/with-google-analytics-premium-and-doubleclick-matalan-increases-conversion-rate-28/?utm_source=rss&utm_medium=rss&utm_campaign=with-google-analytics-premium-and-doubleclick-matalan-increases-conversion-rate-28 https://googledata.org/google-analytics/with-google-analytics-premium-and-doubleclick-matalan-increases-conversion-rate-28/#comments Mon, 01 Dec 2014 15:01:00 +0000 https://googledata.org/?guid=bd65ce4a27b1e35177fdd9c93bb645f2

This post originally appeared on the DoubleClick Advertiser blog as part of the with DoubleClick series, highlighting stories and perspectives from industry leaders about how they are succeeding with an integrated digital marketing platform.

As one of the UK's leading family clothing retailers, Matalan must be nimble -- faster decisions mean better customer engagement and more sales. So they worked with Morpheus Media to implement Google Analytics Premium with DoubleClick Campaign Manager. Google Analytics' powerful insights helped Matalan make better business decisions, faster.

Matalan was already using DoubleClick Campaign Manager to centralize their digital marketing and reports. Adding Google Analytics Premium side-by-side showed them campaign effectiveness even more clearly, allowing them to uncover the hidden value of their digital marketing efforts, like transactions where digital advertising had assisted a conversion on another channel.

“It’s really helpful to be able to see one channel that might not be a heavy hitter in terms of revenue or traffic has an impact in creating a conversion on another channel,” says Lee Pinnington, Matalan's Multi-Channel Marketing Director.

With a complete view of their digital marketing ROI thanks to the integration of DoubleClick Campaign Manager and Google Analytics Premium, Matalan was able to put their marketing dollars where they would truly be most effective. And the results were dramatic: a 28% rise in conversion rate and significant growth in both site visits and revenue.

To learn more about Matalan's approach, check out the full case study.

]]>

To learn more about Matalan's approach, check out the full case study.

]]> https://googledata.org/google-analytics/with-google-analytics-premium-and-doubleclick-matalan-increases-conversion-rate-28/feed/ 0 Google Analytics Demos & Tools https://googledata.org/google-analytics/google-analytics-demos-tools/?utm_source=rss&utm_medium=rss&utm_campaign=google-analytics-demos-tools https://googledata.org/google-analytics/google-analytics-demos-tools/#comments Thu, 20 Nov 2014 17:00:00 +0000 https://googledata.org/?guid=c349a2bee4d774b5a5588be3d151becb

As a member of the Google Analytics Developer Relations team, I often hear from our community that they want to do more with GA but don't always know how. They know the basics but want to see full examples and demos that show how things should be built.

Well, we've been listening, and today I'm proud to announce the launch Google Analytics Demos & Tools, a new website geared toward helping Google Analytics developers tackle the challenges they face most often.

The site aims to make experienced developers more productive (we use it internally all the time) and to show new users what's possible and inspire them to leverage the platform to improve their business through advanced measurement and analysis.

Some highlights of the site include a full-featured Enhanced Ecommerce demo with code samples for both Google Analytics and Google Tag Manager, a new Account Explorer tool to help you quickly find the IDs you need for various Google Analytics services and 3rd party integrations, several examples of easy-to-build custom dashboards, and some old favorites like the Query Explorer.

Google Analytics Demos & Tools not only shows off Google Analytics technologies, it also uses them under the hood. All pages that require authorization use the Embed API to log users in, and usage statistics, including outbound link clicks, authorization status, client-side exceptions, and numerous other user interaction events are measured using analytics.js.

Every page that makes use of a Google Analytics technology lists that information in the footer, making it easy for developers to see how all the pieces fit together. In addition, the entire site is open sourced and available on Github, so you can dive in and see exactly how everything works.

Feedback is welcome and appreciated!

By: Philip Walton, Developer Programs Engineer

]]> https://googledata.org/google-analytics/google-analytics-demos-tools/feed/ 0 Get a deeper view of your iOS app installs https://googledata.org/google-analytics/get-a-deeper-view-of-your-ios-app-installs/?utm_source=rss&utm_medium=rss&utm_campaign=get-a-deeper-view-of-your-ios-app-installs https://googledata.org/google-analytics/get-a-deeper-view-of-your-ios-app-installs/#comments Thu, 13 Nov 2014 16:44:00 +0000 https://googledata.org/?guid=a05b93e35b8d2f8174b5aeac3d8c2ae0

If you use AdMob or other mobile ad networks to drive installs of iOS apps, here's some good news: iOS install tracking is coming as a Public Beta in a few weeks to all Google Analytics accounts. This detailed view of iOS install campaigns will be available right in your Google Analytics interface.

Optimize your iOS install marketing programs

Install metrics are a useful way to measure your marketing campaign performance. However, not all marketing efforts create the same volume and quality of users. With these new reports, you'll see how one source performs compared to another, so you can optimize your marketing spend. You can even dive deeper into the same marketing channel to see how one campaign or ad is performing compared to another.

For instance: If users coming from source X tend to use your app once and abandon it, while users from source Y tend to use it for eight months and generate $68 each in value, you'll know. And with Google Analytics' powerful segmentation, you can combine post-download metrics with your acquisition channels across all Google Analytics reports, to make even better decisions for your marketing programs.

New iOS install tracking report (click image for full-size).

Beyond the install

Google Analytics Certified partner InfoTrust is already finding that the feature helps them measure and optimize install campaign performance.

"Many of our customers have mobile apps that generate more traffic and engagement than their desktop properties. Their goals are to bring users back to the app consistently and drive more engagement through more relevant articles and products, and increasing subscriptions or purchases. Seeing which marketing campaigns drive iOS users to app installs, and what users do after the install, is critical when determining where to use marketing spend."

Amin Shawki, Analytics Manager

InfoTrust, LLC

Mobile ad networks integrated with the new reporting include Aarki, AdMob, AppLovin, Millennial Media, MdotM, Taptica and Tapjoy, with more to come soon. These iOS integrations join our existing Android campaign measurement tools.

Getting started

Learn more and get started easily with this step-by-step guide.

We hope this iOS integration helps you make even better choices for your business and for your customers. Happy mobile analyzing!

Posted by Rahul Oak, Product Manager, Google Analytics for Apps

]]> https://googledata.org/google-analytics/get-a-deeper-view-of-your-ios-app-installs/feed/ 0 Introducing Mobile App Analytics Fundamentals on Analytics Academy https://googledata.org/google-analytics/introducing-mobile-app-analytics-fundamentals-on-analytics-academy/?utm_source=rss&utm_medium=rss&utm_campaign=introducing-mobile-app-analytics-fundamentals-on-analytics-academy https://googledata.org/google-analytics/introducing-mobile-app-analytics-fundamentals-on-analytics-academy/#comments Wed, 12 Nov 2014 19:00:00 +0000 https://googledata.org/?guid=fa2a074f112eb749729ed4df6b359a5f So you’ve built an app? Awesome! But how are you tracking success? Does anyone know about your app? Do you have a good monetization plan?

Today we’re excited to officially announce our newest Analytics Academy course, Mobile App Analytics Fundamentals, designed to help you answer these questions and more.

Whether you’re an app developer or an experienced marketer in the mobile app space, knowing the fundamentals of mobile app measurement can help you improve your app marketing and monetization efforts. In this course, you’ll learn how to identify your most valuable users, how to find more of them, and how to tailor your monetization experience for different groups of users.

How it works

In this free online course, instructor Fontaine Foxworth will lead you through a series of conceptual training videos and interactive exercises to teach you about Mobile App Analytics. Throughout the course, she’ll use an example online gaming app called Go Fish!, which will demonstrate common Analytics use cases and help you apply what you learn to your own mobile app.

After the course opens, you’ll have four weeks to earn a certificate of completion while working alongside a worldwide community of Analytics enthusiasts. In total, the course should take between two to four hours to complete.

Ready to sign up? Register now and join us when the course begins on Tuesday, November 18th.

We look forward to your participation in the course!

Post By: Christina Macholan & The Google Analytics Education Team

]]> So you’ve built an app? Awesome! But how are you tracking success? Does anyone know about your app? Do you have a good monetization plan?

Today we’re excited to officially announce our newest Analytics Academy course, Mobile App Analytics Fundamentals, designed to help you answer these questions and more.

How it works

Ready to sign up? Register now and join us when the course begins on Tuesday, November 18th.

We look forward to your participation in the course!

Post By: Christina Macholan & The Google Analytics Education Team

]]> https://googledata.org/google-analytics/introducing-mobile-app-analytics-fundamentals-on-analytics-academy/feed/ 0 Measure What Matters Most: A Marketer’s Guide https://googledata.org/google-analytics/measure-what-matters-most-a-marketers-guide/?utm_source=rss&utm_medium=rss&utm_campaign=measure-what-matters-most-a-marketers-guide https://googledata.org/google-analytics/measure-what-matters-most-a-marketers-guide/#comments Thu, 06 Nov 2014 18:00:00 +0000 https://googledata.org/?guid=4ba86bd3ac1d8b2d5f6b0f492c0ee03b It’s no secret that it takes many marketing touchpoints to connect with a customer, find a quality lead, or make a sale. But how do you know the right message to deliver at each point in that journey? How do you ensure that your investments are working, and that you’re not wasting money and resources, or worse, alienating your customers?

Better measurement is the answer. It’s the key to understanding and making the most of these interconnected touchpoints, but it's not always top of mind when building marketing campaigns.

Today, we’re releasing Measure What Matters Most: A Marketer’s Guide to help marketers make sense of today’s complex customer journey by laying a solid measurement foundation.

In this brief guide, we’ll look at four crucial tenets of measurement-focused marketing:

Focus on the right metrics. Set yourself up for success by identifying clear metrics that you want to affect before launching a campaign.
Value your best customers. Instead of measuring transactions alone, model the lifetime value you derive from your customers.
Attribute value across the journey. To find out what’s working in your marketing and what’s not, identify the role of each touchpoint along the customer’s journey.
Prove marketing impact. Use controlled experimentation to understand what happened only because of a given marketing spend change (and would not have happened without it).

Collectively, these points show how better measurement can improve campaign effectiveness, help you get the credit you deserve for your programs and, most importantly, ensure a better return on investment for all of your marketing. Download “Measure What Matters Most: A Marketer’s Guide” to find out how.

Posted by Sara Jablon Moked, Product Marketing Manager, Google Analytics]]> It’s no secret that it takes many marketing touchpoints to connect with a customer, find a quality lead, or make a sale. But how do you know the right message to deliver at each point in that journey? How do you ensure that your investments are working, and that you’re not wasting money and resources, or worse, alienating your customers?

Better measurement is the answer. It’s the key to understanding and making the most of these interconnected touchpoints, but it's not always top of mind when building marketing campaigns.

Today, we’re releasing Measure What Matters Most: A Marketer’s Guide to help marketers make sense of today’s complex customer journey by laying a solid measurement foundation.

In this brief guide, we’ll look at four crucial tenets of measurement-focused marketing:

Focus on the right metrics. Set yourself up for success by identifying clear metrics that you want to affect before launching a campaign.
Value your best customers. Instead of measuring transactions alone, model the lifetime value you derive from your customers.
Attribute value across the journey. To find out what’s working in your marketing and what’s not, identify the role of each touchpoint along the customer’s journey.
Prove marketing impact. Use controlled experimentation to understand what happened only because of a given marketing spend change (and would not have happened without it).

Collectively, these points show how better measurement can improve campaign effectiveness, help you get the credit you deserve for your programs and, most importantly, ensure a better return on investment for all of your marketing. Download “Measure What Matters Most: A Marketer’s Guide” to find out how.

Posted by Sara Jablon Moked, Product Marketing Manager, Google Analytics]]> https://googledata.org/google-analytics/measure-what-matters-most-a-marketers-guide/feed/ 0 Brian Gavin Diamonds Sees 60% Increase in Customer Checkout with Enhanced Ecommerce https://googledata.org/google-analytics/brian-gavin-diamonds-sees-60-increase-in-customer-checkout-with-enhanced-ecommerce/?utm_source=rss&utm_medium=rss&utm_campaign=brian-gavin-diamonds-sees-60-increase-in-customer-checkout-with-enhanced-ecommerce https://googledata.org/google-analytics/brian-gavin-diamonds-sees-60-increase-in-customer-checkout-with-enhanced-ecommerce/#comments Wed, 05 Nov 2014 14:40:00 +0000 https://googledata.org/?guid=e1007a73c7cf4e492328806e38507bb3

"Enhanced Ecommerce in Google Analytics made it extremely easy to analyze the metrics that are important to an ecommerce site and garner the insights to make smart changes to our website, driving significant improvements in performance!"

-- Danny Gavin, VP and Director of Marketing at Brian Gavin Diamonds

Our Enhanced Ecommerce features in Google Analytics are officially out of beta today, complete with brand new tools like Product Attribution. Combined with our new Shopping Campaigns report, Google Analytics provides our retail clients with an integrated view of their customers. As part of today’s announcements, we’re also excited to highlight partnerships with Shopify, PrestaShop, Blue Acorn for Magento, and mShopper. Using Enhanced Ecommerce in conjunction with our partners’ products simplifies the implementation process and gives you a full set of tools to create and optimize your ecommerce site. Please see the end of this post for more information about our partners’ solutions.

Understand customer behavior

Enhanced Ecommerce provides insight into the customer’s path to purchase, like when customers added items to cart, started the checkout process, and completed a purchase. Importantly, Enhanced Ecommerce gives you the ability to identify segments of customers who are falling out of the shopping funnel. You can then focus on these high intent-to-purchase customers with remarketing or by optimizing your checkout flow. Brian Gavin Diamonds, a Texas-based jewelry design house that is renowned for its signature hearts and arrows diamonds and custom jewelry design, used Enhanced Ecommerce to discover that in a single month they had missed out on more than half a million dollars in sales due to cart abandonment at the customer login page. The company worked quickly to optimize their checkout flow with guest checkout functionality and immediately realized a 60% increase in customers completing the checkout process to payment. You can read more about Brian Gavin Diamonds’ success with Enhanced Ecommerce in our case study.

Optimize online merchandising to increase sales

Once you’ve gotten users to your site, Enhanced Ecommerce allows you to optimize the onsite experience to drive sales. By using Product Lists, you can identify how customers are discovering and interacting with products before purchasing them. Armed with this information, you can analyze your onsite promotions in order to build a more effective merchandising strategy, or use the product attribution functionality to understand which product lists drive conversions.

In an increasingly mobile world, this information is critically important since screen real estate is limited and must be used wisely. For retailers with mobile apps, the Google Analytics SDK fully supports Enhanced Ecommerce, so you can do rich analysis of product performance and customer behavior across all sales channels. Across both desktop and mobile, Enhanced Ecommerce delivers the information you need to increase sales on your site.

Drive revenue with Shopping Campaign reports

Today, we’re also introducing a new Shopping Campaigns report as part of the AdWords reporting section in Google Analytics. This feature will be rolled out over the next few weeks and will allow you to analyze the performance of your shopping campaigns. With this functionality, you’ll have the ability to understand the product categories/types that are driving site engagement and revenue and use this information to optimize your bids. So, how can you get started? If you have already linked your Adwords and your Google Analytics accounts, this report will automatically appear in the Adwords reporting section of your Analytics account. Not linked yet? Simply follow these instructions to link the two accounts.

Get Enhanced Ecommerce with our partner integrations

Shopify, PrestaShop, Blue Acorn for Magento, and mShopper have partnered with us to integrate Enhanced Ecommerce as part of their ecommerce solutions. If you’re using one of these platforms, you can take advantage of Enhanced Ecommerce by enabling one of these pre-built integrations. Shopify and Blue Acorn's solutions are available today while solutions for Prestashop and mShopper will be available in the coming week. To learn more about our featured partners, please visit our partner page.

Google Analytics Enhanced Ecommerce is built to help you understand your customers and optimize your sales conversions. Combined with Shopping Campaign reports, Google Analytics is a complete solution for ecommerce businesses. For more information about how to implement this feature in your Google Analytics account, please see the documentation available in our help center.

Posted by Marcia Jung, Product Manager, on behalf of the Google Analytics team

More about our partners

Shopify

Shopify is a commerce platform that allows anyone to easily sell online, at their retail location, and everywhere in between. Shopify offers a professional online storefront, a payment solution to accept credit cards, a point of sale system to power retail sales and a card reader to process credit card transactions through a mobile phone. Shopify currently powers over 120,000 retailers in 150 different countries, including: Tesla Motors, Gatorade, Google, Wikipedia, LA Lakers, CrossFit, and many more.

PrestaShop

PrestaShop is a world industry leader in Open Source solutions for ecommerce, whose mission is to challenge ecommerce limits by developing a powerful solution that is accessible to anyone, anywhere. Through the Open Source software, PrestaShop allows everyone to create online stores quickly, easily and for free. The company currently counts more than 200,000 online stores worldwide, 700,000 community members and over 4 million software downloads.

Blue Acorn

Blue Acorn is a premium eCommerce agency dedicated to helping retailers and brands achieve revenue growth through a comprehensive, data-driven approach. In order to best support this approach, they became the first Magento Solution Partner in the world to also hold certified partnerships with Google and Optimizely. By integrating data and testing throughout their services, they are able to help their clients make the best decisions possible and further support their best-in-class design, development, and optimization capabilities.

mShopper

mShopper is a leading mobile commerce platform that allows retailers to create custom, mobile-optimized e-commerce sites designed specifically to increase sales on mobile devices. The integration with Enhanced Ecommerce will provide a dramatic impact on mobile commerce conversions for retailers by delivering superior insight on product sales and overall campaign performance. mShopper recently launched mStore® v4.1 with marketing tools and a performance dashboard to drive conversions and improve sales for customers using mobile devices as well.

]]>

-- Danny Gavin, VP and Director of Marketing at Brian Gavin Diamonds

Understand customer behavior

Optimize online merchandising to increase sales

Drive revenue with Shopping Campaign reports

Get Enhanced Ecommerce with our partner integrations

Posted by Marcia Jung, Product Manager, on behalf of the Google Analytics team

More about our partners

Shopify

PrestaShop

Blue Acorn

mShopper

]]> https://googledata.org/google-analytics/brian-gavin-diamonds-sees-60-increase-in-customer-checkout-with-enhanced-ecommerce/feed/ 0 DAA SF Presents ‘Getting Data Right: Optimizing Performance Using Quantitative & Qualitative Practices’ https://googledata.org/google-analytics/daa-sf-presents-getting-data-right-optimizing-performance-using-quantitative-qualitative-practices/?utm_source=rss&utm_medium=rss&utm_campaign=daa-sf-presents-getting-data-right-optimizing-performance-using-quantitative-qualitative-practices https://googledata.org/google-analytics/daa-sf-presents-getting-data-right-optimizing-performance-using-quantitative-qualitative-practices/#comments Mon, 27 Oct 2014 17:59:00 +0000 https://googledata.org/?guid=59c9292a8bef20797eb480686e29dd4c

This year the annual Digital Analytics Association (DAA) San Francisco Symposium is taking place on Thursday November 13^th and will be hosted at University of San Francisco. The theme is "optimizing performance using quantitative and qualitative practices". The DAA SF chapter has lined up industry leaders who will be sharing their thoughts and experiences. We are expecting a great afternoon of discussion followed by a networking reception. Following are the event details:

Our lineup of wonderful speakers is focused on presenting real-world solutions to the optimization challenges we all face everyday. They will be discussing the principles of qualitative data collection, optimization and the relation to quantitative data they've put into practice. This year we are piloting a new, more interactive format: 15 minutes of content from speakers followed by 10 min of Q&A from the audience, so come ready to participate in a day of analytics sharing and learning, and leave with ideas to put into practice. Our lineup includes:

Sarah Cho, Survey Monkey
Jason Conrad, Foresee
Joe Megibow, Chief Digital Officer, American Eagle
Krista Seiden, Analytics Advocate, Google
Jim Sterne, Founder, eMetrics
Rahul Todkar, Intuit
Jimmy Wong, LinkedIn
Ryan Zander, Sport Vision

By attending you will:

Learn how industry leaders use quantitative AND qualitative data to improve their businesses
Discover how your analytics can drive savvy optimization across multiple channels
Uncover how marketing attribution's data output leads to more informed marketing decisions
Learn the latest on optimization best practices from practitioners and vendors

Theme: Optimizing performance using Quantitative AND Qualitative practices

When: November 13th, registration starts at 12:30, program 1:00pm to to 5:30pm, followed by a networking reception

Where: University of San Francisco, 2130 Fulton Street, San Francisco, CA 94117

Cost: $25 for DAA members/$75 for non-members

Event website and registration: register here.

Space is limited so register early!

This Symposium is organized by local DAA members and volunteers. We encourage you to become a member of the DAA and join our local efforts. Become a member and reach out to one of the local chapter leaders, Krista, Charles or Feras.

]]> https://googledata.org/google-analytics/daa-sf-presents-getting-data-right-optimizing-performance-using-quantitative-qualitative-practices/feed/ 0 Online Retailers: The Secret to Seasonal Success in 2014 https://googledata.org/google-analytics/online-retailers-the-secret-to-seasonal-success-in-2014/?utm_source=rss&utm_medium=rss&utm_campaign=online-retailers-the-secret-to-seasonal-success-in-2014 https://googledata.org/google-analytics/online-retailers-the-secret-to-seasonal-success-in-2014/#comments Thu, 16 Oct 2014 14:00:00 +0000 https://googledata.org/?guid=c7adb1c48a3784d7a82540922dfbd79b

Plan ahead.

Over the past few years, we’ve seen the holiday rush begin earlier and earlier. And we’ve also noticed that the shopping frenzy is extending beyond the traditional season, with transaction rates in 2013 boasting lifts even after Christmas. These trends make for a lot of opportunity for online retailers, but you need to play your cards right. The most important thing you can do to ensure seasonal success is to plan your digital strategy now. We’ve analyzed transaction behavior from a portion of our Google Analytics accounts over the 2013 holiday season to develop a guide for seasonal success.

Which days drive the most transactions?

In order to develop a successful holiday retail strategy, it’s important to first understand the days that drive the most sales for your business. Once you understand this, you can craft a strategy that optimizes your media and promotion not only for these days, but for the entire holiday season.

As digital retailers are well aware, Cyber Monday is THE digital shopping day of the year. It generates the most transactions of any single day and, in 2013, saw a transaction rate lift of 170% over average. In second place is Black Friday, a day that has increased in digital importance over the last three years. By 2013, the transaction rate on Black Friday was 114% higher than average. Beyond these two stars, the table below shows you the top days in 2013 by transaction volume and the lift in transactions rates on each day.

In general, beyond Cyber Monday and Black Friday, the Mondays and Tuesdays before Christmas in December tend to generate the highest volume of transactions. Interestingly, the highest transaction days are not correlated to the days with the most sessions (traffic to your site), so avoid using the top session days as a proxy for the top transaction days.

How can I drive sales on the top transaction days?

The holiday season generates some of the highest transaction rate spikes and the lowest dips for the entire year. In order to drive digital sales successfully, it’s important that you adjust your bids for auction-based media, such as search ads, appropriately to account for higher transaction rates on key dates and throughout the season. As you navigate the holiday season, use the lift in transaction rates over the average transaction rate as your bid multiplier for auction-based media (learn more about bid adjustments). This adjustment schedule reflects the increased value of clicks that are more likely to convert, and helps ensure that you stay ahead of competitors and get in front of the right consumers. The transaction rate lift for the top days are shown in the table above, while the chart below gives you an idea of the lift for the weeks surrounding the holiday season.

As you can see, the top days generate some of the biggest transaction rate lifts, but there’s also plenty of upside in the weeks preceding Thanksgiving as well as right before Christmas. A smart retailer will generate a bid schedule for the entire season, starting 4-5 weeks before the Thanksgiving holiday.

Marketing to consumers is notoriously tricky and often trend-driven, making the holiday season a difficult and uncertain time for retailers. However, with proper pre-season preparation, digital retailers can set themselves up for seasonal success in 2014. If you’re a Google Analytics user, you can tailor this analysis and approach to your business, using your own data and the data available in our benchmarking tool. For more strategies for the holiday season, check out our holiday tips blog post and best practices checklist.

About the Data

In order to perform this analysis, we looked at billions of sessions across millions of Google Analytics accounts. We used session and transaction trends; and we looked at the percentage of sessions that included a transaction to calculate transaction rates. The data includes only accounts that have authorized Google to share website data in an anonymous way (read more). For questions, comments, or praise please contact us at gaqi@google.com

Posted by Daniel Waisberg and Jocelyn Whittenburg from the Google Analytics team.

]]>

Plan ahead.

Which days drive the most transactions?

How can I drive sales on the top transaction days?

About the Data

Posted by Daniel Waisberg and Jocelyn Whittenburg from the Google Analytics team.

]]> https://googledata.org/google-analytics/online-retailers-the-secret-to-seasonal-success-in-2014/feed/ 0 Making tag management more accessible and powerful https://googledata.org/google-analytics/making-tag-management-more-accessible-and-powerful/?utm_source=rss&utm_medium=rss&utm_campaign=making-tag-management-more-accessible-and-powerful https://googledata.org/google-analytics/making-tag-management-more-accessible-and-powerful/#comments Wed, 15 Oct 2014 16:31:00 +0000 https://googledata.org/?guid=ae3346eea8fc792c546b437a1f753e94

Today we are happy to introduce improvements to Google Tag Manager that will make both marketing and IT teams happy:

New APIs that tailor the power of Google Tag Manager to your unique needs
A new intuitive interface to help you launch and edit tags even faster
More 3rd-party templates to make tagging easier

Many large enterprises use Google Tag Manager to streamline and simplify website and mobile app tagging. It helps marketers control the end-to-end process of adding website tags, while IT departments save time they can spend on more strategic projects. InsureandGo has been using Google Tag Manager for all their tagging needs:

“Before, we missed opportunities because tag changes required a website release. Since we’ve enabled Google Tag Manager on the site, it’s enabled the marketing team to measure more on-site actions. For example, using Google Tag Manager to track on-page events such as specific clicks and form submissions helps us understand more granular customer actions, how to market and what to sell. We can make decisions much quicker and see within a few weeks whether the strategy has worked, whereas before it would have taken six to nine months.” Simon Everett, Head of Marketing

Let's look at the new features.

Introducing Google Tag Manager API

Sometimes you just want things your own way. We understand! The new full-featured Google Tag Manager API lets you customize the infrastructure to suit your needs, whether that means building your own tools or better integrations with your existing workflow. From creating and managing users to previewing and publishing containers and tags, the API provides all the power of the web interface.

For example, the new API makes it easy to manage user access in bulk. It's easy to set permissions for many users at once, or set up your own role-based permissions and let the API give the right level of access to the right people in your organization.

Agencies can use the API to easily manage large tagging setups for their clients: create a master container template, specify variations (such as the domain, or the ad campaign ID) in a Google Sheets doc, and use the API to automatically deploy to multiple containers and keep those containers in sync.

Our partner Novartis has been able to scale more easily by using Google Tag Manager APIs:

We have a strong data-driven culture at Novartis and thus in the digital space we’re naturally interested in using data and insights to improve the usability and experience of our websites. With many brands and websites across the globe, collecting web analytics data can become time consuming. Two challenges we have faced are data consistency and tagging implementation across many sites. We developed a process where we use the Google Tag Manager API to eliminate a manual, error-prone, process and thus were able to shift our attention from several low-value tasks to determining how to create a great digital experience for our customers.

Angela Grammatas - Digital Analytics Manager for Novartis

More coverage for 3rd-party tags

Starting in the next few weeks, you'll see more 3rd-party templates in the tag creation flow. We've made it easier for marketers to add tags and minimize errors while doing so. When adding a new tag of your own, you'll select from a list of 3rd-party providers and be underway in just a few clicks. We now offer support for tags from AdRoll, Marin, Comscore, Bizo, Clicktale, Neustar, Distillery, Turn, Mediaplex, VisualDNA, quantcast, Criteo and many more to come soon. Don't see the tag you need? No problem: you can add it immediately as a custom HTML tag. You can also ask to have a new tag template included in future releases, as Tag Manager will continue to add new tag templates. You'll find the full list of tag templates in our help center.

Creating a new tag (click image for full-size).

A more intuitive interface

We think tag management should be easy even for non-technical users. Even if you're new to Google Tag Manager, you'll be using the improved interface within minutes. Tasks are intuitive and structured much the same way as in AdWords and Google Analytics. Our new updates include:

A default workflow that's simpler and clearer
Instant search and autocomplete that can help you find anything in your Google Tag Manager containers
New keyboard shortcuts to simplify life for power users

The goal: enable marketing managers to easily add and update tags.

The new container overview page (click image for full-size).

We are confident you'll find the new Google Tag Manager easier to use and a more powerful solution for your web and app tagging needs. If you are already using Google Tag Manager, you can try out the new user interface today by logging in your accounts and following the instructions. New to Google Tag Manager? Get started today!

Posted by Lukas Bergstrom, Product Manager Google Tag Manager

]]>

Today we are happy to introduce improvements to Google Tag Manager that will make both marketing and IT teams happy:

New APIs that tailor the power of Google Tag Manager to your unique needs
A new intuitive interface to help you launch and edit tags even faster
More 3rd-party templates to make tagging easier

Let's look at the new features.

Introducing Google Tag Manager API

Our partner Novartis has been able to scale more easily by using Google Tag Manager APIs:

Angela Grammatas - Digital Analytics Manager for Novartis

More coverage for 3rd-party tags

Creating a new tag (click image for full-size).

A more intuitive interface

A default workflow that's simpler and clearer
Instant search and autocomplete that can help you find anything in your Google Tag Manager containers
New keyboard shortcuts to simplify life for power users

The goal: enable marketing managers to easily add and update tags.

The new container overview page (click image for full-size).

Posted by Lukas Bergstrom, Product Manager Google Tag Manager

]]> https://googledata.org/google-analytics/making-tag-management-more-accessible-and-powerful/feed/ 0 Dynamic remarketing now available to advertisers across all verticals https://googledata.org/google-analytics/dynamic-remarketing-now-available-to-advertisers-across-all-verticals/?utm_source=rss&utm_medium=rss&utm_campaign=dynamic-remarketing-now-available-to-advertisers-across-all-verticals https://googledata.org/google-analytics/dynamic-remarketing-now-available-to-advertisers-across-all-verticals/#comments Wed, 01 Oct 2014 16:56:00 +0000 https://googledata.org/?guid=181df4440b431bf7770a7875d8b7985b

This post originally appeared on the Inside AdWords Blog.

Over the next few weeks we are rolling out dynamic remarketing to all verticals including hotels, flights, real estate, classifieds, jobs, auto, finance and education. Since we launched dynamic remarketing for retailers, many advertisers like Bebe Stores, Netshoes, and Build Direct have been driving better results and more profits from their remarketing campaigns.

Highlighting what matters most to your customers

Dynamic remarketing shows site visitors tailored ads that feature the products they viewed on your website, and related products they might be interested in. Let’s say you sell cars and offer hundreds of makes and models in multiple cities. With dynamic remarketing, you can build one ad that will dynamically show tailored messaging to your site visitors, like the cars they engaged with on your site, and similar cars in that city and price range. Beta clients across multiple verticals reported a 2x increase in conversion rates and 60% reduction in CPA, on average, when they added dynamic ads to their remarketing campaigns.*

Display ads built for mobile, optimized for conversion value

When advertisers add mobile targeting to their remarketing campaigns, we’ve seen conversion volume increase by 15% on average at the same price. That's why all our dynamic remarketing templates are mobile-optimized to deliver ads seamlessly across screens. Learn more.
Dynamic remarketing with automated bidding can boost performance by calculating optimal bids for each impression in real-time. This means if you sell an $800 camera and a $20 flashlight, AdWords will automatically prioritize winning more of the $800 conversions than the $20 conversions. This helps to maximize the total value of your conversions, not just the number of conversions. Learn more.

Customers driving success with dynamic remarketing

In travel, Hotel Urbano built a single dynamic ad that showed each prospective traveler the package, hotel or cruise most relevant to them. Dynamic ads improved their return on ad spend by 38%, and drove 415% more revenue compared to standard remarketing. Mariana Filippo, senior marketing analyst at Hotel Urbano, says it made business more efficient “since we don’t have to change creatives every day across over 4,000 packages across 183 different countries. It keeps up with our frequency so we can deliver the right ad with the right user.”

In flights, Jet Airways customized ads based on where and when people were looking to fly, so someone browsing flights from New York to London could see a special offer on business class tickets on the exact day they’re looking to fly. They doubled conversions at a 65% lower CPA by adding dynamic ads to their remarketing strategy.

In local deals, India's largest online B2B marketplace IndiaMART used dynamic remarketing to recommend new suppliers to existing customers, increasing lead volume by 400% at a 60% lower CPA. Saugata Halder, product marketing manager at IndiaMART offers this advice: "For marketplaces like us, it’s imperative to showcase the wide range of products available to our buyers. Dynamic remarketing allowed us to reach a larger segment of our customers with personalized ads and to maximize the impact of our marketing efforts.”

Join us for a Hangout on Air

Learn how you can get started with Dynamic Remarketing. Join us for a live Hangout on Air with Google product managers and experts on Thursday, October 9th at 9:00am PT/ RSVP here.

For more information visit the AdWords Help Center. If you’re a Google Analytics user, you can visit the Google Analytics Help Center to learn how to use your existing tags to get started with dynamic remarketing.

Posted by Jyoti Vaidee, Product Manager Dynamic Display Ads

*Campaign results may vary across advertisers

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When advertisers add mobile targeting to their remarketing campaigns, we’ve seen conversion volume increase by 15% on average at the same price. That's why all our dynamic remarketing templates are mobile-optimized to deliver ads seamlessly across screens. Learn more.
Dynamic remarketing with automated bidding can boost performance by calculating optimal bids for each impression in real-time. This means if you sell an $800 camera and a $20 flashlight, AdWords will automatically prioritize winning more of the $800 conversions than the $20 conversions. This helps to maximize the total value of your conversions, not just the number of conversions. Learn more.

Customers driving success with dynamic remarketing

Posted by Jyoti Vaidee, Product Manager Dynamic Display Ads

*Campaign results may vary across advertisers

]]> https://googledata.org/google-analytics/dynamic-remarketing-now-available-to-advertisers-across-all-verticals/feed/ 0 The Top 3 Google Analytics Configuration Issues Impacting your Data (and How to Fix Them) https://googledata.org/google-analytics/the-top-3-google-analytics-configuration-issues-impacting-your-data-and-how-to-fix-them/?utm_source=rss&utm_medium=rss&utm_campaign=the-top-3-google-analytics-configuration-issues-impacting-your-data-and-how-to-fix-them https://googledata.org/google-analytics/the-top-3-google-analytics-configuration-issues-impacting-your-data-and-how-to-fix-them/#comments Tue, 23 Sep 2014 16:40:00 +0000 https://googledata.org/?guid=73d0001817f3d8225d12d8b141cd097c

Good data is important. How important? Studies show that inaccurate data has a direct impact on the bottom line of 88% of companies. In fact, the average company loses 12% of its revenue due to bad data. As you know, Google Analytics is a powerful product with a wealth of features to help you optimize your results online. However, to unleash the power of Google Analytics’ marketing tools, you must ensure the data collected is complete and of the highest quality. The insights that fuel action in Analytics depend on good data, especially for some of our advanced algorithmic marketing functionalities like data driven attribution.

Since its release two months ago, our popular new diagnostics tool is working hard to ensure you’re getting the best results. Today, we’d like to share insights into some of the most common account errors along with likely causes and suggested solutions. In particular, we’ll look at some solutions for when our diagnostics tool is telling you the following: “Bad Default URL,” “Clicks and Sessions Discrepancy,” and “No Goal Conversions.” Read on to understand the impact of these issues as well as their common causes.

Bad Default URL

“Data without quality is useless.”

João Correia, Analytics Strategist at Blast Analytics & Marketing

When you create a Google Analytics account for website tracking, one of the first questions we ask is for a default URL. This is generally the homepage of your website. Diagnostics ensures that you have tagged your default URL correctly for this property, and warns you if this is not the case. Having a properly tagged website is an essential step towards being able to understand consumer behavior.

This warning is generally caused by either missing or malformed tracking code installed on your default URL, or more simply a typo in the URL that was input. If the default URL is incorrect, simply login to your Google Analytics account, click the “Admin” button in the header, and click “Property Settings” to adjust your default URL. If the tracking code is flawed, you’ll want to talk to your webmaster and ask to have the tracking code correctly installed.

Beyond the default URL, we also check for tracking code health across your site. We look for pages that have missing or malformed tags. And we continually run these checks, ensuring new pages you launch in the future also are properly tagged.

Clicks / Session Discrepancies

"Diagnostics helped me identify and fix an AdWords data discrepancy in my account. Without the tool, I may have never even realized that my data was inconsistent. This is a great tool!"

Monika Rut-Koroglu, Digital Analytics and Optimization at FXCM

Google Analytics offers rich capabilities that help users share data with linked AdWords accounts and gain unique and powerful marketing insights. It’s common to expect the number of clicks you see in AdWords to match the number of sessions you see in Analytics; but this is not always the case. This discrepancy can slow down meaningful analysis, and is a situation that can and should be rectified.

The most common causes of this issue have to do with your configuration settings. For example, when you send ad clicks through a third party that redirects to your site; the third party will often times drop vital tagging parameters which are mandatory for Analytics and AdWords to associate clicks and sessions. Other examples are having AdWords auto-tagging disabled, and redirecting users to mobile sites while unintentionally dropping tagging parameters.

Fixes for these issues can vary; we have a detailed guide to walk users through this or you can follow prompts in Google Analytics when we identify specific actions for you to take. If you have a third party who uses redirects and drops parameters, talk to them to resolve the issue. If auto-tagging is disabled on your AdWords accounts, consider enabling it.

No Goal Conversions

“[Google Analytics Diagnostics] is a great idea... Just discovered it the other day on my iPad. Helpful to let me redefine my goals better and find out what's not working.”

Sherri Matthew, Harpist and Small Business Owner

Google Analytics goals offer valuable ways to identify, track, and help you drive more valuable outcomes. Sometimes goals can break, and stop this critical stream of insights from reaching you. We run diagnostic checks to ensure your goals continually identify a steady flow of high value customers, and we warn you if this flow breaks.

The most common cause for goal breakage is when a goal is based on a URL that changes. If your webmaster updates the URLs on your site, and the URLs in the goal settings aren’t updated accordingly, this will cause your goal to stop tracking. The second most common cause for goals breaking is if the event tracking on your site changes and the events listed in the goal aren’t updated accordingly.

If you’ve had a goal break for these reasons, visit the “Admin” section via a link in the header of your Google Analytics account, and click “Goals” to correct your goal configurations.

More About Diagnostics

Google Analytics Diagnostics scans for problems every day (with some exceptions). It inspects your site tagging, account configuration, and reporting data for potential data-quality issues. Only users with Edit permission can see and respond to diagnostics messages. Diagnostics honors the first response to a message; for example, when a user ignores a message, it is ignored for all users.

The tool currently scans for dozens of issues, and dozens more are planned. Just keep an eye on your account over time - it will notify you if and when new issues or opportunities are detected.

- Frank Kieviet and Matt Matyas, Google Analytics Team

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Bad Default URL

“Data without quality is useless.”

João Correia, Analytics Strategist at Blast Analytics & Marketing

Clicks / Session Discrepancies

"Diagnostics helped me identify and fix an AdWords data discrepancy in my account. Without the tool, I may have never even realized that my data was inconsistent. This is a great tool!"

Monika Rut-Koroglu, Digital Analytics and Optimization at FXCM

No Goal Conversions

“[Google Analytics Diagnostics] is a great idea... Just discovered it the other day on my iPad. Helpful to let me redefine my goals better and find out what's not working.”

Sherri Matthew, Harpist and Small Business Owner

If you’ve had a goal break for these reasons, visit the “Admin” section via a link in the header of your Google Analytics account, and click “Goals” to correct your goal configurations.

More About Diagnostics

The tool currently scans for dozens of issues, and dozens more are planned. Just keep an eye on your account over time - it will notify you if and when new issues or opportunities are detected.

- Frank Kieviet and Matt Matyas, Google Analytics Team

]]> https://googledata.org/google-analytics/the-top-3-google-analytics-configuration-issues-impacting-your-data-and-how-to-fix-them/feed/ 0 Enhanced Google Analytics Audience Capabilities Come to Apps https://googledata.org/google-analytics/enhanced-google-analytics-audience-capabilities-come-to-apps/?utm_source=rss&utm_medium=rss&utm_campaign=enhanced-google-analytics-audience-capabilities-come-to-apps https://googledata.org/google-analytics/enhanced-google-analytics-audience-capabilities-come-to-apps/#comments Wed, 17 Sep 2014 19:00:00 +0000 https://googledata.org/?guid=1322f08c47c7f517ffe983e00ad6eb24

Good news for mobile app developers: Audience Demographics and Interests Reporting and Remarketing are now available for apps in Google Analytics. Just one of the improvements for audience segmentation and remarketing we're announcing today, these changes should make it even easier for all our advertisers to reach their high-value customer segments.

In-App Audience Demographics Reporting and Remarketing

Good analytics are especially important to app developers. At Google I/O, Hovhannes Avoyan, the CEO and Founder of PicsArt , had this to say:

“We need analytics to help us understand who our users are, how they interact with our application, how our application performs. With all that knowledge, we want to apply different monetization strategies to different kinds of users.”

Now developers can see just how different user segments engage and monetize with In-App Audience Demographics Reporting.

And it's more than just data. Analysts and developers can blend audience demographic and behavior data into detailed audience lists to be targeted with in app remarketing campaigns. In short, all the great remarketing capabilities for Google Analytics users on the web are now available for apps as well.

New In-App Audience Demographics Reporting

Segmentation and remarketing lists get an upgrade

Creating remarketing lists for apps and web is now even easier with recent upgrades to both segmentation and audience building. A streamlined creation flow for creating audiences allows users to go from segment to audience within clicks (plus a few bonus admin features like list renaming and automatic list sizing).

New Audience Builder Experience, now supporting App lists

If you prefer to stand on the shoulders of remarketing giants, Analytics power users have developed and shared audience definitions that import via template links or from the solutions gallery. This simplifies things dramatically for new users. A process that could be complicated and time-consuming can now be done with 6 clicks in under 1 minute. Give it a try: import our Engagement Pack of Core Remarketing Lists.

On the segmentation side, users have told us they wanted segments to be more discoverable, easier to manage, and more intuitive to build. We've been listening, and have made interface improvements, adding a simple “Add Segment” button within reports, a new segment-selection interface, hover-over segment definitions, and a 1-click action dialogue to Share, Edit, Copy, Remove, or Remarket to a segment.

New Segmentation Experience: fewer errors for better analysis

Measure remarketing performance with the new Display Targeting report

Once you’ve found a segment, created an audience, and activated your remarketing campaign, close the loop by measuring the performance of those audiences across all remarketing campaigns . Enter the new Adwords Display Targeting report in the Acquisition section to see all your active remarketing lists, along with impressions, spend, behavior, and conversion rates under the “Interests and Remarketing” tab.

New Remarketing List Performance in Display Targeting Report

You can learn how to update your SDK to enable these features in our Help Center or get started now by creating some remarketing lists. We hope that these improvements make your audience segmentation and remarketing-- in apps and on the web-- more intuitive and more effective. We’d love to hear from you! Please leave questions or feedback in the comments, and stay tuned for more audience-related improvements.

Posted by Dan Stone, Product Manager, and Kanu Singhal, Technical Lead from the Google Analytics Audience Team

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In-App Audience Demographics Reporting and Remarketing

Good analytics are especially important to app developers. At Google I/O, Hovhannes Avoyan, the CEO and Founder of PicsArt , had this to say:

Now developers can see just how different user segments engage and monetize with In-App Audience Demographics Reporting.

New In-App Audience Demographics Reporting

Segmentation and remarketing lists get an upgrade

New Audience Builder Experience, now supporting App lists

New Segmentation Experience: fewer errors for better analysis

Measure remarketing performance with the new Display Targeting report

New Remarketing List Performance in Display Targeting Report

Posted by Dan Stone, Product Manager, and Kanu Singhal, Technical Lead from the Google Analytics Audience Team

]]> https://googledata.org/google-analytics/enhanced-google-analytics-audience-capabilities-come-to-apps/feed/ 0 New Benchmarking Reports Help Twiddy Boost Email Open Rates by 500% https://googledata.org/google-analytics/new-benchmarking-reports-help-twiddy-boost-email-open-rates-by-500/?utm_source=rss&utm_medium=rss&utm_campaign=new-benchmarking-reports-help-twiddy-boost-email-open-rates-by-500 https://googledata.org/google-analytics/new-benchmarking-reports-help-twiddy-boost-email-open-rates-by-500/#comments Wed, 10 Sep 2014 19:00:00 +0000 https://googledata.org/?guid=92ded804a01b6ad2184d6944b89875b4

If you’ve ever wondered how your website is performing compared to the competition, our new Benchmarking reports in Google Analytics will help you find out.

Analytics users can now compare their results to peers in their industry, choosing from 1600 industry categories, 1250 markets and 7 size buckets. Benchmarking leverages the footprint of Google Analytics and can help you set meaningful targets, spot trends occurring across industries and answer a whole array of questions: Which channels should you be investing more in? How does your mobile engagement compare to your peers? How unique is your audience?

The new Benchmarking reports display acquisition and engagement metrics — like sessions and bounce rate — by Channel, Location, or Device Category dimensions. To ensure total data transparency, the number of properties contributing to the benchmark is displayed once you choose the industry, market and size. A helpful heat map feature makes it easy to see areas of strength and opportunity, and where to devote more resources.

Benchmarking in Action: Twiddy Finds a New Email Marketing Opportunity

Twiddy.com, a vacation rentals company in the Outer Banks-- a popular summer getaway destination-- has been using Benchmarking reports to help focus its marketing resources. A look at their peer benchmarks by channel showed that Twiddy was doing many things well during its peak summer booking season. Still, “it was clear we were missing a huge opportunity in email marketing,” reports CMO Ross Twiddy. His team used Google Analytics data to revamp their email marketing and improve the flow and process.

Email opportunity: Visitors from email spend nearly twice as long on site as the average, but user sessions generated from email are 82% below average and new users from the channel fall 91% below similar sites.

Twiddy even used Google Analytics to choose the best-selling messages for their email campaigns. Their analysis helped them zero in on the factors that were most consistent in repeat bookings: the price range, location, rental type, and even vacation week that would be most likely to convert with for each customer. "We launched an email last week based on our findings, and it shattered our email marketing records: a 48% average open rate and a 40% clickthrough rate,” says Ross.

Twiddy is happy with the new visibility they’ve gained: “The Benchmarking reports were powerful enough for us to reallocate time, budget and resources towards running down the deficiency. We can’t wait to start testing the reports out more broadly during the next peak booking season.”

Get Started with Benchmarking

Benchmarking reports can be found in the “Audience” section of the reporting interface and are rolling out over the next few weeks to all Google Analytics users who have opted in to share their data anonymously. If you want to join in, simply check the “Share anonymously with Google and others” box in the Account Settings tab of your account admin page. This is only the beginning for benchmarking within Google Analytics. We’ll be expanding these capabilities in the coming months, both incorporating conversion metrics and adding support for mobile apps. For more information on Benchmarking reports, check out our Help Center.

Posted by: Nikhil Roy, Product Manager, Google Analytics

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If you’ve ever wondered how your website is performing compared to the competition, our new Benchmarking reports in Google Analytics will help you find out.

Benchmarking in Action: Twiddy Finds a New Email Marketing Opportunity

Get Started with Benchmarking

]]> https://googledata.org/google-analytics/new-benchmarking-reports-help-twiddy-boost-email-open-rates-by-500/feed/ 0 U.S. Cellular reveals true impact of digital media on sales with Google Analytics Premium https://googledata.org/google-analytics/u-s-cellular-reveals-true-impact-of-digital-media-on-sales-with-google-analytics-premium/?utm_source=rss&utm_medium=rss&utm_campaign=u-s-cellular-reveals-true-impact-of-digital-media-on-sales-with-google-analytics-premium https://googledata.org/google-analytics/u-s-cellular-reveals-true-impact-of-digital-media-on-sales-with-google-analytics-premium/#comments Wed, 23 Jul 2014 17:24:00 +0000 https://googledata.org/?guid=983fc9b7a5ed6b3a91f382381afb8c7d

With 10.6 million cell phone customers and retail stores in 400+ markets, U.S. Cellular needs to reach a lot of people with marketing messages. That's why U.S. Cellular uses many marketing channels -- online, in-store and telesales -- to drive mobile phone activations.

U.S. Cellular was challenged though. They didn’t know how many of their offline sales were driven by their digital marketing. This made it harder to adjust their media mix accordingly and also to forecast sales. To fix that situation, U.S. Cellular and its digital-analytics firm, Cardinal Path, turned to Google Analytics Premium and its integration with BigQuery.

Part of Google Cloud Platform, BigQuery allows for highly flexible analysis of large datasets. The U.S. Cellular team used it to integrate and analyze terabytes of data from Google Analytics Premium and other systems. Then they mapped consumer behavior across online and offline marketing channels. Each transaction was attributed to the consumer touchpoints that the buyer had made across various sales channels.

The result: U.S. Cellular got real insight into digital’s role in their sales. They were surprised to find that they could reclassify nearly half of all their offline activations to online marketing channels.

U.S. Cellular now uses this complete (and fully automatic) analytics framework to really see the consumer journey and forecast sales for each channel. Their team has the data they need to make better business decisions.

“We’re now in the enviable position of having an accurate view at each stage of our customer journey," says Katie Birmingham, a digital & e-commerce analyst for the company. "The Google Analytics Premium solution not only gives us a business advantage, but helps us shape a great customer experience, and ultimately ties in to our values of industry-leading innovation and world-class customer service.”

Be sure to read the full case study.

Posted by: Suzanne Mumford, Google Analytics Premium Marketing

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Be sure to read the full case study.

Posted by: Suzanne Mumford, Google Analytics Premium Marketing

]]> https://googledata.org/google-analytics/u-s-cellular-reveals-true-impact-of-digital-media-on-sales-with-google-analytics-premium/feed/ 0 Analytics Pros helps Avvo Gain New Insights with Data Import https://googledata.org/google-analytics/avvo-gains-new-insights-with-data-import/?utm_source=rss&utm_medium=rss&utm_campaign=avvo-gains-new-insights-with-data-import https://googledata.org/google-analytics/avvo-gains-new-insights-with-data-import/#comments Tue, 01 Jul 2014 16:00:00 +0000 https://googledata.org/?guid=8891bf96722a99356f720fe3bd73df3a

Companies use many systems to run their business. These may include multiple web advertising networks, CRM and content publishing systems, point of sale systems, inventory databases, etc. Integrating the data from these systems with Google Analytics provides a better understanding for how your customers behave on the web.

At the 2014 Analytics Summit we announced the new Data Import. Data Import helps unify data from your different business systems, allowing you to organize your data the same way your business is organized. This will allow for more accurate analysis and bringing together previously disparate datasets into one complete picture. Using Data Import, you can upload your brand’s existing data into Google Analytics and join it with GA data for reporting, segmentation and remarketing.

By using the Data Import functionality in Google Analytics Premium and with the help of Analytics Pros, consumer legal services brand Avvo created clear, accurate data, which continues to impact decisions across their organization. While Avvo already had a successful and fast-growing business, the lack of visibility into advertising success made it hard to align key revenue opportunities with actual site usage. Read the full case study here.

“We’ve been very pleased with the results that were realized using Data Import in Google Analytics to analyze client behavior on our website. This exercise has given us better insight into valuable data that will ultimately impact how we segment the market for legal services.”

- Sendi Widjaja, Co-Founder & CTO, Avvo, Inc.

Data Import also now supports a new Query Time mode that allows you to join your data with historical GA data. With this mode you can:

Enhance existing, already processed GA data with imported dimensions and metrics.
Upload calculated values after a transaction occurs, like total customer spend, last transaction date, or a loyalty score.
Correct any errors in data you have uploaded to GA in the past.

Query Time mode is currently in whitelist release for Premium users. For more information, contact your Premium account manager. You can learn more about Premium here.

Illustration of a new Google Analytics report with data from multiple sources

We are also introducing a new version of Cost Data import that provides more versatile support for importing historical data. Additionally, cost data can now be uploaded directly through the Google Analytics web interface (previously, data import required using the GA API). Note: Users of the original cost data import must migrate to the new version. Details can be found in the cost data migration guide.

How to get started using Data Import

For more information, read Data Import on the Google Analytics Help Center. Also check our new developer Data Import guides that will get you up and running in no time. Some features are currently not rolled out to all users. If you’d like to join the beta for full-access, sign-up here.

Posted by Nick Mihailovski, Jieyan Fan, Richard Maher, Rick Elliott and the Google Analytics Team

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- Sendi Widjaja, Co-Founder & CTO, Avvo, Inc.

Data Import also now supports a new Query Time mode that allows you to join your data with historical GA data. With this mode you can:

Enhance existing, already processed GA data with imported dimensions and metrics.
Upload calculated values after a transaction occurs, like total customer spend, last transaction date, or a loyalty score.
Correct any errors in data you have uploaded to GA in the past.

Query Time mode is currently in whitelist release for Premium users. For more information, contact your Premium account manager. You can learn more about Premium here.

Illustration of a new Google Analytics report with data from multiple sources

How to get started using Data Import

Posted by Nick Mihailovski, Jieyan Fan, Richard Maher, Rick Elliott and the Google Analytics Team

]]> https://googledata.org/google-analytics/avvo-gains-new-insights-with-data-import/feed/ 0 Segmenting Brand and Generic Paid Search Traffic in Google Analytics https://googledata.org/google-analytics/segmenting-brand-and-generic-paid-search-traffic-in-google-analytics/?utm_source=rss&utm_medium=rss&utm_campaign=segmenting-brand-and-generic-paid-search-traffic-in-google-analytics https://googledata.org/google-analytics/segmenting-brand-and-generic-paid-search-traffic-in-google-analytics/#comments Thu, 26 Jun 2014 18:09:00 +0000 https://googledata.org/?guid=f491dd404159ba7792c0590d2540eb96

Many advertisers with paid search campaigns advertise on queries mentioning their brand (e.g., “Motorola smartphone” for Motorola) and also on generic searches (e.g., “smartphone reviews”). Because the performance metrics for ads shown against brand and generic queries can be vastly different, many advertisers prefer to analyze these two groups separately. For example, all else being equal, searches containing the advertiser’s brand name often have higher clickthrough-rates than those that don’t.

Automatic classification

To make analysis of brand and generic performance as easy as possible, we’re introducing a new feature which automatically identifies brand-aware paid search clicks tracked in Google Analytics. We use a combination of signals (including the clickthrough-rate, text string, domain name and others) to identify query terms which show awareness of your brand. You can review our suggested brand terms and then accept or decline each of them. It’s also easy to add additional brand terms that we’ve missed.

With the resulting list of brand terms, we classify your paid search traffic in GA so that you can split your “paid search” channel into two separate channels: “brand paid search” and “generic paid search”. This can be done both for Multi-Channel Funnels (for attribution purposes) and for the main Google Analytics channel grouping. See this straightforward step-by-step guide to get started.

Industry feedback

Back in 2012, George Michie from the Rimm-Kaufmann Group, a leading online marketing agency, called analyzing brand and generic paid search together “the cardinal sin of paid search”. We showed him a preview of our new solution and here’s his reaction:

"I've been arguing for many years that advertisers should look at their brand and generic paid search separately. There are massive differences in overall performance - but also in more specific areas, like attribution and new customer acquisition.

Google Analytics now makes it a lot easier for advertisers to segment brand and generic paid search into separate channels. I'm sure this feature will help many more advertisers measure these important differences - and more importantly, take action on these new insights."

Getting started

Finally: note that this feature works for all paid search advertising, not just Google AdWords. It will roll out to all users in the coming weeks.

To get started, use the step-by-step guide to set up separate brand paid search and generic paid search channels. We’ve already suggested brand terms for every GA view with sufficient paid search traffic.

Posted by: Frank Uyeda, Software Engineer, Google Analytics

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Automatic classification

Industry feedback

Getting started

Finally: note that this feature works for all paid search advertising, not just Google AdWords. It will roll out to all users in the coming weeks.

Posted by: Frank Uyeda, Software Engineer, Google Analytics

]]> https://googledata.org/google-analytics/segmenting-brand-and-generic-paid-search-traffic-in-google-analytics/feed/ 0 New Google Analytics Premium Feature: Unsampled Reports in the Management API https://googledata.org/google-analytics/new-google-analytics-premium-feature-unsampled-reports-in-the-management-api/?utm_source=rss&utm_medium=rss&utm_campaign=new-google-analytics-premium-feature-unsampled-reports-in-the-management-api https://googledata.org/google-analytics/new-google-analytics-premium-feature-unsampled-reports-in-the-management-api/#comments Thu, 19 Jun 2014 21:01:00 +0000 https://googledata.org/?guid=a8bd63bb9e6fd20159fc0fdeecd06bc6

Today, we are adding Unsampled Reports to the Google Analytics Management API for Google Analytics Premium customers.

Accurate analysis when you’re not online

Enterprise analytics users need to execute complicated, ad hoc reports and download them into their own systems. The Unsampled Reports feature provides accurate analysis of large unsampled data sets.

Easily integrate data

This enhancement to our Management API offers a new way to access unsampled data, so you’re free to spend more time on other strategic areas of your business. It also increases the integrity of the data in your internal systems and provides the flexibility to access your data in a way that best fits your business needs. For example, you can integrate the API into your Business Intelligence (BI) system to retrieve unsampled data, and to provide accurate metrics that support your critical business decisions.

How it works

When you create an Unsampled Report using the API, it is processed in an offline manner. The completed reports are available through the API and under the Customization tab in the Unsampled Reports section. You can define whether you would like the report to be saved in Google Drive or in Google Cloud Storage. Read the Unsampled Reports API documentation for more details.

Posted by Yaniv Yaakubovich, Product Manager, Google Analytics Premium

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Today, we are adding Unsampled Reports to the Google Analytics Management API for Google Analytics Premium customers.

Accurate analysis when you’re not online

Enterprise analytics users need to execute complicated, ad hoc reports and download them into their own systems. The Unsampled Reports feature provides accurate analysis of large unsampled data sets.

Easily integrate data

How it works

Posted by Yaniv Yaakubovich, Product Manager, Google Analytics Premium

]]> https://googledata.org/google-analytics/new-google-analytics-premium-feature-unsampled-reports-in-the-management-api/feed/ 0 Moving from Data to Decisions in the next Analytics Academy course https://googledata.org/google-analytics/moving-from-data-to-decisions-in-the-next-analytics-academy-course/?utm_source=rss&utm_medium=rss&utm_campaign=moving-from-data-to-decisions-in-the-next-analytics-academy-course https://googledata.org/google-analytics/moving-from-data-to-decisions-in-the-next-analytics-academy-course/#comments Tue, 17 Jun 2014 14:20:00 +0000 https://googledata.org/?guid=9d6601729c063fc8d39bc812253eb18c

Today we’re excited to announce our next Analytics Academy course, Ecommerce Analytics: From Data to Decisions. As the name suggests, we’ve designed this course specifically to help marketers and analysts who work in ecommerce understand how Analytics data can be used to make decisions and take actions that improve their ecommerce performance.

In the course, you’ll join instructor Justin Cutroni to explore topics through the lens of a fictional online retailer, The Great Outdoors. This practical example will help bring common ecommerce questions to life with relevant planning, reporting and analysis examples.

By participating in the course, you’ll learn how to:

select and customize meaningful reports that align with your ecommerce measurement plan
use segmentation to compare interesting subsets of your online audience
and conduct actionable in-depth analyses in Google Analytics.

In addition to teaching you how to make the most of reporting features like segmentation, the course has a special focus on the new Enhanced Ecommerce for Google Analytics. This set of new features, which was announced in May, helps ecommerce companies understand the customer journey and merchandising tactics at a much deeper level. The course will introduce you to powerful analysis tools, like the Product List Performance report, the Shopping Behavior report and the Checkout Behavior report.

Sign up for the Ecommerce Analytics course now and join us when it opens on July 8, 2014.

Happy Learning!

Post By: Christina Macholan & The Google Analytics Education Team

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By participating in the course, you’ll learn how to:

select and customize meaningful reports that align with your ecommerce measurement plan
use segmentation to compare interesting subsets of your online audience
and conduct actionable in-depth analyses in Google Analytics.

Sign up for the Ecommerce Analytics course now and join us when it opens on July 8, 2014.

Happy Learning!

Post By: Christina Macholan & The Google Analytics Education Team

]]> https://googledata.org/google-analytics/moving-from-data-to-decisions-in-the-next-analytics-academy-course/feed/ 0 Broader views and faster action for marketers: Google Analytics Premium integrates with DoubleClick Digital Marketing https://googledata.org/google-analytics/broader-views-and-faster-action-for-marketers-google-analytics-premium-integrates-with-doubleclick-digital-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=broader-views-and-faster-action-for-marketers-google-analytics-premium-integrates-with-doubleclick-digital-marketing https://googledata.org/google-analytics/broader-views-and-faster-action-for-marketers-google-analytics-premium-integrates-with-doubleclick-digital-marketing/#comments Fri, 30 May 2014 19:16:00 +0000 https://googledata.org/?guid=8c69b57812c25a7fa9a70a7153999ff0

“With Google, we’re getting actionable insights, whereas before we were just getting a lot of data.”

- Lee Pinnington, Multi-Channel Marketing Director, Matalan

As we announced earlier this week, Google Analytics Premium is now integrated with both DoubleClick Campaign Manager and DoubleClick Bid Manager. This enhancement is now available for Google Analytics Premium customers.

Today's consumers move easily across many channels and devices on their journey to a purchase. Top marketers rely on the DoubleClick Digital Marketing platform to run the sophisticated cross-channel ad campaigns that can reach their customers every step of the way. This new step gives Google Analytics Premium users even better ways to see the full customer journey, so they can adjust and make the most of marketing dollars across all channels and devices.

The integration is providing a whole new level of visibility for display advertising by reporting on view-through visits in addition to click-through visits. We're now reporting detailed post-view and post-click engagement and conversion metrics to offer a better view of your strongest opportunities.

1. A clearer view of the customer journey

Display campaigns are typically used in the upper funnel, so they don't get credit in simplistic last-click attribution models. But better attribution models can give full credit to display and other top-of-funnel marketing tools. With the DoubleClick Campaign Manager integration you can link your DoubleClick Campaign Manager campaign information into Google Analytics Premium reports, Multi-Channel Funnels (MCF) and/or Data-Driven Attribution (DDA), and as a result, you'll see a much more holistic view of how display works together with other channels to drive site engagement and conversions.

“This gives us the ability to see the hidden power of different channels. One of the most interesting things about the DoubleClick Campaign Manager integration has been around assisted conversions. It’s really helpful to see how one channel that might not be a heavy hitter in terms of revenue or traffic has an impact in creating a conversion on another channel.”

- Adam McCann, Online Search & Affiliate Assistant, Matalan

2. Better investment decisions

With a complete view of the customer journey, you can make smarter decisions on how to allocate your marketing spend. This change helps Google Analytics Premium customers analyze campaigns and ROI at the level that matters to them most, even down to specific versions of creative. It's even easier now to act on this data in DoubleClick Campaign Manager, since Google Analytics Premium uses the same campaign hierarchy and dimensions as DoubleClick Campaign Manager.

3. Greater speed

The integration with DoubleClick Campaign Manager means you can spend less time merging campaign data and more time planning winning strategies. We've also made this integration easier, starting with new automatic campaign tagging within DoubleClick for Google Analytics Premium. In the past you had to manually tag every single campaign, creative and landing page URL for them to be recognized in Google Analytics Premium. Now, in DoubleClick Campaign Manager, a simple checkbox makes it incredibly easy to accurately track those campaigns in Google Analytics Premium.

4. Automated and customized marketing

Advertisers are seeing great results with Google Analytics remarketing, for example, Watchfinder revealed a 1300% return on their campaign investment. We’re improving these tools by enabling you to create granular remarketing lists from your Google Analytics Premium account and then share the lists with a DoubleClick Bid Manager advertiser account for real-time remarketing. Plus, Google Analytics Smart Lists feature also works with this integration, allowing you to generate a remarketing list of your best users automatically, based on machine learning from their conversion data.

We added Google Analytics Premium and DoubleClick Bid Manager integration this year in order to further optimize our strongest lead generating campaigns. 70% of our display leads come from our retargeting campaigns, and the Google Analytics Premium and DoubleClick Bid Manager integration allows us to move beyond optimizing by site and creative, to quickly personalizing creatives - optimizing using our knowledge of distinct visitor segments not just generic visits.

- Melissa Shusterman, Strategic Engagement Director, MaassMedia

The amazing changes in customer journeys are opening up real opportunities for businesses. Making the most of those opportunities starts with seeing the journey more clearly, then reacting quickly to reach the right customers at the right moments with messages that are designed just for them. This new integration is designed to help Google Analytics Premium customers do all those things. We’re just getting started as we’re planning deeper integrations within DoubleClick Digital Marketing in the coming months so stay tuned!

Learn more today and get started

Find out more about the Google Analytics Premium integrations with DoubleClick Campaign Manager and DoubleClick Bid Manager. And download a case study.

Posted by: Ravi Mruthyunjaya, Product Manager, Google Analytics

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“With Google, we’re getting actionable insights, whereas before we were just getting a lot of data.”

- Lee Pinnington, Multi-Channel Marketing Director, Matalan

1. A clearer view of the customer journey

- Adam McCann, Online Search & Affiliate Assistant, Matalan

2. Better investment decisions

3. Greater speed

4. Automated and customized marketing

- Melissa Shusterman, Strategic Engagement Director, MaassMedia

Learn more today and get started

Find out more about the Google Analytics Premium integrations with DoubleClick Campaign Manager and DoubleClick Bid Manager. And download a case study.

Posted by: Ravi Mruthyunjaya, Product Manager, Google Analytics

]]> https://googledata.org/google-analytics/broader-views-and-faster-action-for-marketers-google-analytics-premium-integrates-with-doubleclick-digital-marketing/feed/ 0 Better data, better decisions: Enhanced Ecommerce boosts shopping analytics https://googledata.org/google-analytics/better-data-better-decisions-enhanced-ecommerce-boosts-shopping-analytics/?utm_source=rss&utm_medium=rss&utm_campaign=better-data-better-decisions-enhanced-ecommerce-boosts-shopping-analytics https://googledata.org/google-analytics/better-data-better-decisions-enhanced-ecommerce-boosts-shopping-analytics/#comments Fri, 30 May 2014 17:39:00 +0000 https://googledata.org/?guid=6ab29de40d7a0532b9170cc599e5393f

Earlier this week, we announced the beta launch of Enhanced Ecommerce for Google Analytics. It's a complete revamp of our ecommerce analytics, designed to provide richer insights into pre-purchase shopping behavior and into product performance.

“With Enhanced Ecommerce our clients can immediately gain clear insight into the most important metrics about shopper behavior and conversion: what products are viewed, where they are viewed, when they are added to carts, how the checkout process works and where customers get lost, and even details like payment methods.”

- Caleb Whitmore, CEO of Analytics Pros

Enhanced Ecommerce is designed to keep pace with the remarkable rise of online retail, which grew another 30% year over year in 2013. Digital data has played an essential role in that growth, offering deep insights into shopper behavior and letting retailers make smarter decisions. But needs are rapidly increasing and retailers are requiring more sophisticated and comprehensive analysis tools to understand shoppers and product-level performance. With the launch of Enhanced Ecommerce, we’re providing these tools.

“Enhanced Ecommerce will help us to overcome many challenges. As an example, I'm looking at a report that indicates a 74.4% checkout abandonment rate. That insight is shockingly simple: over 7 out of 10 people that add something to the cart and start to checkout don't complete it! This is the kind of data that can drive change more readily than, say, simple conversion rates for e-commerce orders.”

- Caleb Whitmore, CEO of Analytics Pros

Enhanced Ecommerce is built on top of the powerful Universal Analytics foundation. It includes tracking code updates (including full support for Google Tag Manager), data model changes, and new end-user reports that address ecommerce-specific use cases. Together they help online retailers see farther and understand customers better than ever before.

Get deeper insights

Analyze how far shoppers get in the shopping funnel and where they drop off.
Understand which products are viewed most, which are frequently abandoned in cart and which ones convert well.
Upload rich product metadata to slice and dice your data.
Create rich user segments to delve deeper into your users’ shopping behavior and the products they interact with.

Optimize your site

Create product lists for onsite merchandising rules and product landing pages to see which lists and products are best at driving customer engagement.
Analyze how internal promotions impact sales, and act immediately on the results.
With retailers reporting average on-site conversion rates of around 2.7%, even small improvements can have a big impact.

Close the loop

With refund support, Google Analytics now covers the entire shopping lifecycle.
Import user segments, based on ecommerce activity, for targeting in your remarketing campaigns.

In the chart below, see an example of how the new reports can benefit your business. You can create segments directly from the funnel reports to analyze abandoned cart sessions. See which products were abandoned and which devices to target to recapture those users. This data allows you to take immediate action.

Shopping behavior funnel report. Use the table to analyze by any session level dimension

Enhanced Ecommerce is all about the bottom line. We've designed it to help you improve your total experience and turn more shoppers into buyers.

Learn more

Sign up today for the new Analytics Academy course on Enhanced Ecommerce! Or come learn more at Internet Retailer Conference Exhibition on June 12; Google’s Jesse Nichols will present Enhanced Ecommerce live.

You can find more information on getting started with Enhanced Ecommerce in our Help Center and Developer site.

Happy Analyzing!

Post by: Marcia Jung, Product Manager, Google Analytics

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- Caleb Whitmore, CEO of Analytics Pros

Get deeper insights

Analyze how far shoppers get in the shopping funnel and where they drop off.
Understand which products are viewed most, which are frequently abandoned in cart and which ones convert well.
Upload rich product metadata to slice and dice your data.
Create rich user segments to delve deeper into your users’ shopping behavior and the products they interact with.

Optimize your site

Create product lists for onsite merchandising rules and product landing pages to see which lists and products are best at driving customer engagement.
Analyze how internal promotions impact sales, and act immediately on the results.
With retailers reporting average on-site conversion rates of around 2.7%, even small improvements can have a big impact.

Close the loop

With refund support, Google Analytics now covers the entire shopping lifecycle.
Import user segments, based on ecommerce activity, for targeting in your remarketing campaigns.

Shopping behavior funnel report. Use the table to analyze by any session level dimension

Enhanced Ecommerce is all about the bottom line. We've designed it to help you improve your total experience and turn more shoppers into buyers.

Learn more

You can find more information on getting started with Enhanced Ecommerce in our Help Center and Developer site.

Happy Analyzing!

Post by: Marcia Jung, Product Manager, Google Analytics

]]> https://googledata.org/google-analytics/better-data-better-decisions-enhanced-ecommerce-boosts-shopping-analytics/feed/ 0 Google Analytics Summit 2014: What’s Next And On The Horizon For Analytics https://googledata.org/google-analytics/google-analytics-summit-2014-whats-next-and-on-the-horizon-for-analytics/?utm_source=rss&utm_medium=rss&utm_campaign=google-analytics-summit-2014-whats-next-and-on-the-horizon-for-analytics https://googledata.org/google-analytics/google-analytics-summit-2014-whats-next-and-on-the-horizon-for-analytics/#comments Wed, 28 May 2014 17:07:00 +0000 https://googledata.org/?guid=d21086f8169f52d1174644272dbb1682

As they have for years, Google Analytics Certified Partners, Premium customers and developers will once again join us in the Bay Area for our annual summit this week. We are constantly working to improve our products based on feedback from our most dedicated users and this event lets us hear directly from our community. We wanted to share an overview of some of the tools and features we’ll discuss at the 2014 summit so that even if you aren’t able to attend, you can about hear what’s next.

Enhanced Ecommerce

Google Analytics Ecommerce data traditionally focused on details about the purchase - transaction details, product details, and others. But, marketers today want to understand the entire customer journey. They want more details about customer behavior when looking at products, interacting with merchandising units and on-site marketing. Today we’re announcing the beta for Enhanced Ecommerce - a complete revamp of how Google Analytics measures the Ecommerce experience.

Businesses can now gain clear insight into new important metrics about shopper behavior and conversion including: product detail views, ‘add to cart’ actions, internal campaign clicks, the success of internal merchandising tools, the checkout process, and purchase. Merchants will be able to understand how far along users get in the buying process and where they are dropping off. For a complete overview of new features, have a look at our Help Center.

For marketers and Ecommerce managers looking to hone their analytic skills, we are also announcing a new Analytics Academy course titled Ecommerce Analytics: From Data to Decisions. Students will be guided through interactive examples of analyses for a fictional retail company to practice techniques they can apply to their own business. You can sign-up to be notified when this course opens on the Analytics Academy site.

Flexible and Scalable Reporting

Today’s marketers and analysts are looking to multiple data sets to gain deeper insights. We’re working on a number of new features to make it simple for businesses to work with different types of data in Google Analytics.

We unveiled Unified Channel Groupings to ensure all traffic that comes to the your site are classified in-line with your unique channel definitions. This is especially valuable for attribution, so marketers can interpret and report on the consumer journey based on their unique view of acquisition channels.

We’ve expanded the functionality of Google Analytics Dimension Widening, now called ‘Data Import’, to enable customers to import more of their own data into Google Analytics. This could include specific product details, information about returned products, insights about your customers’ preferences, and more. Imported data can be used with almost all of the standard Google Analytics features. For a complete list of the types of data you can import please see our article in the help center (linked above).

For Google Analytics Premium users, we’re introducing Custom Tables. This powerful feature enables users to retrieve unsampled data using customized tables that best fit their business’ needs. Once configured, fresh data will be available daily for unsampled analysis and segmentation.

Enterprise-Class Features

Today, smart marketers are increasingly tying measurement to media execution. We’re excited to announce a seamless integration between Google Analytics Premium, DoubleClick Campaign Manager and DoubleClick Bid Manager. Google Analytics Premium is uniquely positioned to help today’s advertiser understand how customers, and potential customers, interact with advertising media trafficked on the DoubleClick platform. In addition to understanding impression level data, advertisers can now send remarketing lists from Google Analytics to DoubleClick Bid Manager.

-Melissa Shusterman, Strategic Engagement Director, MaassMedia

Additionally, for enterprise customers, service providers, or developers that manage many accounts we are offering 4 new APIs to help you save you time and increase productivity: the new Provisioning API to create new GA accounts (invite only), the AdWords and Filters API to manage configurations, and the Embed API to surface key reports and dashboards. We’ve also re-launched the App Gallery as the Partner Gallery, the new destination to find services by Google Analytics Certified Partners and apps by Google Analytics Technology Partners. The new gallery will rollout to all users over the coming week.

Stay tuned in the next several days for deep-dives about our various new tools and features. You can also sign-up for the whitelist of several of the features listed above here. Thank you to our partners, developers, and customers for all the great feedback over the year. We hope to continue developing and launches capabilities that matters to you most.

Posted by the Google Analytics team

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Enhanced Ecommerce

Flexible and Scalable Reporting

We unveiled Unified Channel Groupings to ensure all traffic that comes to the your site are classified in-line with your unique channel definitions. This is especially valuable for attribution, so marketers can interpret and report on the consumer journey based on their unique view of acquisition channels.

We’ve expanded the functionality of Google Analytics Dimension Widening, now called ‘Data Import’, to enable customers to import more of their own data into Google Analytics. This could include specific product details, information about returned products, insights about your customers’ preferences, and more. Imported data can be used with almost all of the standard Google Analytics features. For a complete list of the types of data you can import please see our article in the help center (linked above).

For Google Analytics Premium users, we’re introducing Custom Tables. This powerful feature enables users to retrieve unsampled data using customized tables that best fit their business’ needs. Once configured, fresh data will be available daily for unsampled analysis and segmentation.

Enterprise-Class Features

-Melissa Shusterman, Strategic Engagement Director, MaassMedia

Posted by the Google Analytics team

]]> https://googledata.org/google-analytics/google-analytics-summit-2014-whats-next-and-on-the-horizon-for-analytics/feed/ 0 Google Analytics Premium launches executive-level business reporting https://googledata.org/google-analytics/google-analytics-premium-launches-executive-level-business-reporting/?utm_source=rss&utm_medium=rss&utm_campaign=google-analytics-premium-launches-executive-level-business-reporting https://googledata.org/google-analytics/google-analytics-premium-launches-executive-level-business-reporting/#comments Tue, 27 May 2014 20:34:00 +0000 https://googledata.org/?guid=33c0e0c20c0bab2bd725a0c3869e0a2f

“Prior to using roll-up reporting we had no way to see all of our sites in a single Google Analytics view. Now we can easily compare our nine sites and react to trends in real time. This means that a product manager with a hunch about a new traffic pattern can quickly prove/disprove a theory without wasting hours of time pulling numbers for every site.” - Jesse Knight, VICE Media Group

Google Analytics already helps you gather deep insights into one website or app at a time. But what if you want to understand the overall performance and interactions of all your company’s digital properties? In today’s multi-touchpoint consumer world, this is a much greater priority.

Today we’re launching Roll-Up Reporting in Google Analytics Premium to help address this need. Roll-Up Reporting is a single interface that moves your aggregate business data much closer to your high-level business decisions.

The Executive Dashboard

One spot with aggregate data for all your sites and apps? Check. Key summaries with no compromises on data accuracy and segmentation? Check. Everything available in real time? Check. With Roll-Up Reporting, there's no need to export from dozens of properties and collate data offline. It's all built in.

Spot Overperforming Business Units

Suppose you want to compare the performance of the sites and apps for your company’s various brands, franchises or regional subsidiaries. The new Source Properties Report has you covered, with at-a-glance views of business units that are outperforming or underperforming. To compare specific segments, try using the new Source Property Display Name dimension in advanced segments, in custom reports, or as a secondary dimension.

A Single View of Your Customer Journey

In many cases, Roll-Up Reporting can de-duplicate unique visitors across your websites and apps, so you can see the total unique-visitor reach of all your digital properties. You can also use segments to study the overlap and pathing of visitors who traverse several of your sites and apps. If your business owns multiple brands or franchises that target similar consumer populations, or if you expect the same consumer to interact with multiple marketing or landing sites over time, be sure to try this out.

This is also a great way to tie together platform and device touchpoints. Google Analytics already provides powerful features, like cross device reports and single-view app and web data, to help you report on multiple types together. With Roll-Up Reporting, you’re no longer restricted to reporting on those tied to the same Google Analytics Property. That means more agile setups and more powerful analysis.

Fast Setup:

Roll-Up Reporting is made possible by Roll-Up Properties, a special type of Google Analytics property whose hit data comes exclusively from other Analytics properties. Setting up a Roll-Up Property is straightforward: no tagging changes needed. Simply select the Google Analytics properties that need to be reported on together, and Google Analytics will configure each selected property, called a Source Property, to forward a modified copy of all future hits it receives to the Roll-Up Property.

To get started with Roll-Up Reporting, contact your Google Analytics Premium Account Manager to request your new Roll-Up Properties.

To learn even more about Google Analytics Premium, contact your Google Account Manager or visit google.com/analytics/premium.

Posted by Yi Han, on behalf of the Google Analytics Premium team

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The Executive Dashboard

Spot Overperforming Business Units

A Single View of Your Customer Journey

Fast Setup:

To get started with Roll-Up Reporting, contact your Google Analytics Premium Account Manager to request your new Roll-Up Properties.

To learn even more about Google Analytics Premium, contact your Google Account Manager or visit google.com/analytics/premium.

Posted by Yi Han, on behalf of the Google Analytics Premium team

]]> https://googledata.org/google-analytics/google-analytics-premium-launches-executive-level-business-reporting/feed/ 0 Google Analytics Conference Nordic in Stockholm, Sweden https://googledata.org/google-analytics/google-analytics-conference-nordic-in-stockholm-sweden/?utm_source=rss&utm_medium=rss&utm_campaign=google-analytics-conference-nordic-in-stockholm-sweden https://googledata.org/google-analytics/google-analytics-conference-nordic-in-stockholm-sweden/#comments Mon, 19 May 2014 19:03:00 +0000 https://googledata.org/?guid=6a525db9a60faa3ef48faccfe13c2b08

Join the Google Analytics Certified Partners for Google Analytics Conference Nordic in Sweden.

The event takes place August 28-29 in Stockholm, Sweden. You can expect to hear expert tips on how to get maximum value out of Google Analytics, and learn from other organizations using the tool.

Started based on an initiative by Outfox, who gathered the other Google Analytics Certified Partners, the conference is now returning for the fourth consecutive year.

Our Stockholm conference includes:

• Clinics led by Google Analytics Certified Partners

• Case studies from businesses and other organizations

• Opportunities to interact with peers and experts

• ...much more!

The conference is being visited by two top speakers from Google, Daniel Waisberg and Kerri Jacobs.

Daniel Waisberg is the Analytics Advocate at Google, where he is responsible for fostering Google Analytics by educating and inspiring Online Marketing professionals. Both at Google and his previous positions, Daniel has worked with some of the biggest Internet brands to measure and optimize online behavior.

Before kickstarting the Google Analytics Premium sales team, Kerri Jacobs was a Sales Manager for the DoubleClick publisher, agency and marketer product portfolio. Kerri has been a leader in the online sales world since the early days.

Besides meeting Google, you’ll meet Google Analytics Certified Partners Outfox, iProspect, Knowit, MediaAnalys, Netbooster, Klikki and Web Guide Partner. You will also meet and learn from several end users who use Google Analytics on a daily basis.

To join us in Stockholm August 28-29, visit the conference site and secure your ticket before it's sold out again.

Posted by Lars Johansson, Google Analytics Certified Partner

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Join the Google Analytics Certified Partners for Google Analytics Conference Nordic in Sweden.

The event takes place August 28-29 in Stockholm, Sweden. You can expect to hear expert tips on how to get maximum value out of Google Analytics, and learn from other organizations using the tool.

Started based on an initiative by Outfox, who gathered the other Google Analytics Certified Partners, the conference is now returning for the fourth consecutive year.

Our Stockholm conference includes:

• Clinics led by Google Analytics Certified Partners

• Case studies from businesses and other organizations

• Opportunities to interact with peers and experts

• ...much more!

The conference is being visited by two top speakers from Google, Daniel Waisberg and Kerri Jacobs.

To join us in Stockholm August 28-29, visit the conference site and secure your ticket before it's sold out again.

Posted by Lars Johansson, Google Analytics Certified Partner

]]> https://googledata.org/google-analytics/google-analytics-conference-nordic-in-stockholm-sweden/feed/ 0 Introducing Content Grouping in the Behavior Flow https://googledata.org/google-analytics/introducing-content-grouping-in-the-behavior-flow/?utm_source=rss&utm_medium=rss&utm_campaign=introducing-content-grouping-in-the-behavior-flow https://googledata.org/google-analytics/introducing-content-grouping-in-the-behavior-flow/#comments Mon, 12 May 2014 18:24:00 +0000 https://googledata.org/?guid=3d770535b399ec6095d189913b0227ea

Many of you have shared with us that it’s difficult to identify traffic patterns from Behavior Flows that include a large number of pages. That’s why we're pleased to announce that we’re adding support for Content Groupings in the Behavior Flow.

Content Groupings let you group pages and content into a logical structure that reflects how you think about your site. The Behavior Flow view provides a graphical representation of how visitors flow through your site by traffic source (or any other dimension) so you can see their journeys, as well as where they dropped off. Now, you can select Content Groupings in the Behavior Flow to see how visitors flow through Content Groupings that you have defined. This can help you answer questions like “Where do users who read my sports pages go next? Do they view more sports articles or do they switch to another section? Or, do they simply drop off?”

The more time you spend setting up your Content Groupings, the more information you will be able to discover from viewing them in the Behavior Flow. Watch the video to learn more about setting up Content Groupings.

Visit our Help Center to learn how to get started with Content Groupings, or read this article about using the Behavior Flow once you have set up your Content Groupings.

Happy Analyzing!

Posted by Matthew Anderson, Google Analytics Team

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Visit our Help Center to learn how to get started with Content Groupings, or read this article about using the Behavior Flow once you have set up your Content Groupings.

Happy Analyzing!

Posted by Matthew Anderson, Google Analytics Team

]]> https://googledata.org/google-analytics/introducing-content-grouping-in-the-behavior-flow/feed/ 0 The Power Of Segmentation And Mobile App Analytics https://googledata.org/google-analytics/the-power-of-segmentation-and-mobile-app-analytics/?utm_source=rss&utm_medium=rss&utm_campaign=the-power-of-segmentation-and-mobile-app-analytics https://googledata.org/google-analytics/the-power-of-segmentation-and-mobile-app-analytics/#comments Thu, 01 May 2014 13:51:00 +0000 https://googledata.org/?guid=5fdb091ddb4e1fcf504184ee3e7cb077 A few weeks ago I presented at the Google Developer Summit in London, where members of the Google Developer Relations team discussed several ways to use our tools to their best.

In my presentation (below), I discussed the power of segmentation and proposed a way to look at it in two different ways:

Mission Driven Segmentation: some of the features in Google Analytics depend on implementation, and they start working from the moment you implement/configure them, so they are important for repetitive segmentation tasks. Examples are creating views for specific traffic sources / GEO locations or creating custom dimensions to measure attributes of customer engagement.
On The Fly Segmentation: segmentation can’t always be planned, sometimes you might have special requests that you need to do “right now”. For this purpose, you can create new segments, which are extremely important for exploratory analyses.

Spoiler: I used two Lego building case studies to exemplify the two types of segmentation.

Below is the full presentation (thanks for the intro Richard Hyndman!), if you would like to watch all presentations from the event, here is a playlist.

Posted by Daniel Waisberg, Analytics Advocate]]> A few weeks ago I presented at the Google Developer Summit in London, where members of the Google Developer Relations team discussed several ways to use our tools to their best.

In my presentation (below), I discussed the power of segmentation and proposed a way to look at it in two different ways:

Mission Driven Segmentation: some of the features in Google Analytics depend on implementation, and they start working from the moment you implement/configure them, so they are important for repetitive segmentation tasks. Examples are creating views for specific traffic sources / GEO locations or creating custom dimensions to measure attributes of customer engagement.
On The Fly Segmentation: segmentation can’t always be planned, sometimes you might have special requests that you need to do “right now”. For this purpose, you can create new segments, which are extremely important for exploratory analyses.

Spoiler: I used two Lego building case studies to exemplify the two types of segmentation.

Below is the full presentation (thanks for the intro Richard Hyndman!), if you would like to watch all presentations from the event, here is a playlist.

Posted by Daniel Waisberg, Analytics Advocate]]> https://googledata.org/google-analytics/the-power-of-segmentation-and-mobile-app-analytics/feed/ 0 Sharing is Caring – Unleash your productivity with asset sharing in Google Analytics https://googledata.org/google-analytics/sharing-is-caring-unleash-your-productivity-with-asset-sharing-in-google-analytics/?utm_source=rss&utm_medium=rss&utm_campaign=sharing-is-caring-unleash-your-productivity-with-asset-sharing-in-google-analytics https://googledata.org/google-analytics/sharing-is-caring-unleash-your-productivity-with-asset-sharing-in-google-analytics/#comments Wed, 23 Apr 2014 20:41:00 +0000 https://googledata.org/?guid=4759c51f909aca852b2f1762c083687e

Innovation happens on every level

Within your organization there are multiple people working on different sides of the same problem. Making it easy for people to quickly and effectively share innovative solutions is a key enabler for more productivity, and better decisions.

We are proud to announce a series of asset sharing tools within Google Analytics. To spread all your innovative solutions and assets even easier. Our permalink solution is a simple to use and privacy friendly way to share Google Analytics configurations across your organization, and beyond.

Narrow the focus for precise insights

Our popular segments feature helps you to narrow the focus of your analysis. Are you trying to answer a hypotheses for new, or recurring customers? Is this report more meaningful if you focus on a particular region? By sharing a segment, you share a certain point of view on a problem. Invite others to your view by sharing a segment you built, or a custom report.

Define success, and spread the love

Goals in Google Analytics help advertisers to map real business value into a conversion signal. Track users site engagement, media interactions, or sales events through Goal tracking. Now it is easier than ever to share your success definition across other views, or with other people in your organization.

Capture everything with Custom Channels Groupings

It all starts with traffic to your website. You spend a tremendous amount of effort and resources on getting people to visit. Custom Channel Grouping within Multi-Channel Funnels enables you to identify everything, especially traffic that is custom to your business model. Sharing this important view is now easier than ever. Create a Custom Channel Grouping, and share this among your organization.

Assign partial value to your marketing efforts

Custom Attribution Models allow Google Analytics users to assign partial value to the channel interactions which drive business value. You invest time and effort to build a customized attribution model, which reflects the nuances of your business. Now it is easier than ever to ensure all stakeholders are working off the same consistent definition of attribution.

“Amazing feature! I tried it … and like it.”

Sebastian Pospischil Director Digital Analytics, United Digital Group

How it works

Permalink is a simple to use, and privacy friendly way to share configuration assets. When you ‘share’ an asset, we are creating a copy of that asset or configuration, and create a unique URL which points to that copy. The asset copy will remain private and can only be accessed by someone with the URL. If you want to share your asset, just share the URL. The recipient clicks on the URL, and will be brought to a simple dialog to import the assets into his or her Google Analytics views. This feature also supports Dashboard, and Custom Reports.

Check out our Solutions Gallery within your Google Analytics account via the “Import from Gallery” button or directly at the standalone site for inspiration, and consider sharing your own permalinks via the “Share in Solutions Gallery” link.

Happy Analyzing.

Posted by Stefan Schnabl, on behalf of the Google Analytics team

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Innovation happens on every level

Narrow the focus for precise insights

Define success, and spread the love

Capture everything with Custom Channels Groupings

Assign partial value to your marketing efforts

“Amazing feature! I tried it … and like it.”

Sebastian Pospischil Director Digital Analytics, United Digital Group

How it works

Happy Analyzing.

Posted by Stefan Schnabl, on behalf of the Google Analytics team

]]> https://googledata.org/google-analytics/sharing-is-caring-unleash-your-productivity-with-asset-sharing-in-google-analytics/feed/ 0 Understanding multi-device user behavior in a single view https://googledata.org/google-analytics/understanding-multi-device-user-behavior-in-a-single-view/?utm_source=rss&utm_medium=rss&utm_campaign=understanding-multi-device-user-behavior-in-a-single-view https://googledata.org/google-analytics/understanding-multi-device-user-behavior-in-a-single-view/#comments Thu, 17 Apr 2014 17:27:00 +0000 https://googledata.org/?guid=d8f986bf6a94c8a49a2172ce71039c72

In this constantly connected world, users can interact with your business across many digital touchpoints: websites, mobile apps, web apps, and other digital devices. So to help you understand what users do in the increasingly diverse digital landscape, we’re enabling the ability to see web and app data in the same reporting view.

Here’s a bit more detail on this change:

Analyze app and web data in the same reporting view

Now you can see all data you send to one Google Analytics property in a single reporting view, regardless of the collection method you use of where the data comes from. If you send data from the web and from a mobile app to one property, both data sets appear in your reports.

If you want to isolate data from one source, like if you only want to see web data in your reports, you can set up a filter to customize what you see. You can also use other tools to isolate each data set, including customizations in standard reports, dashboards, custom reports, and secondary dimensions.

If you don’t send web and app data to the same property, this change doesn’t affect your data or your account.

Measure web apps

We’ve also added some new app-specific fields to the analytics.js JavaScript web collection library, including screen name, app name, app version, and exception tracking. These changes allow the JavaScript tracking code to take advantage of the app tracking framework, so you can more accurately collect data on your web apps.

Benefit from consistent dimension & metrics names

Until today, some metrics and dimensions used different names in app views and in web views, even though they presented the exact same data. Now, all metric, dimensions, and segment names are the same, regardless if they’re used for web or app data. This gives you a clear and consistent way to analyze and refer to all of your Google Analytics data.

Visitors are now users and visits are sessions:

There are two big changes to the names in Google Analytics: First, the Visitors web metric and Active Users app metric are now unified under the same name, Users. And second, Visits are now referred to as Sessions everywhere in all of Google Analytics.

We’ll be making these changes starting today, and rolling them out incrementally over the next week. Visit our developer site for more information on these changes:

Read the full list of dimension and metric names
App / Screen Tracking developer guide
Exception Tracking developer guide

Posted by Nick Mihailovski, Product Manager

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Here’s a bit more detail on this change:

Analyze app and web data in the same reporting view

If you don’t send web and app data to the same property, this change doesn’t affect your data or your account.

Measure web apps

Benefit from consistent dimension & metrics names

Visitors are now users and visits are sessions:

We’ll be making these changes starting today, and rolling them out incrementally over the next week. Visit our developer site for more information on these changes:

Read the full list of dimension and metric names
App / Screen Tracking developer guide
Exception Tracking developer guide

Posted by Nick Mihailovski, Product Manager

]]> https://googledata.org/google-analytics/understanding-multi-device-user-behavior-in-a-single-view/feed/ 0 Improving Your Data Quality: Google Analytics Diagnostics https://googledata.org/google-analytics/improving-your-data-quality-google-analytics-diagnostics/?utm_source=rss&utm_medium=rss&utm_campaign=improving-your-data-quality-google-analytics-diagnostics https://googledata.org/google-analytics/improving-your-data-quality-google-analytics-diagnostics/#comments Mon, 14 Apr 2014 18:48:00 +0000 https://googledata.org/?guid=dbd71dabfb0e7a3eb462bc744c15d82b

Google Analytics is a powerful product with a wealth of features. Analytics data can fuel powerful actions like improving websites, streamlining mobile apps, and optimizing marketing investment. To realize this power, you must configure Analytics well and ensure high quality data. For these reasons, we’re starting a beta test with some of our users on Analytics Diagnostics that are aimed at finding data-quality issues, making you aware of them, and helping you fix them.

Analytics Diagnostics frequently scans for problems. It inspects your site tagging, account configuration, and reporting data for potential data-quality issues, looking for things like:

Missing or malformed Analytics tags
Filters that conflict
Looking for the presence of (other) entries in reports

Here’s what it looks like:

As we get lots more feedback and improve the diagnostics system, we will release this to all of our users. It will take some time to get there; in the meantime, you are welcome to express interest in trying out the diagnostics system on your own GA accounts.

Posted by the Google Analytics Team

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Analytics Diagnostics frequently scans for problems. It inspects your site tagging, account configuration, and reporting data for potential data-quality issues, looking for things like:

Missing or malformed Analytics tags
Filters that conflict
Looking for the presence of (other) entries in reports

Here’s what it looks like:

Posted by the Google Analytics Team

]]> https://googledata.org/google-analytics/improving-your-data-quality-google-analytics-diagnostics/feed/ 0 Smarter remarketing with Google Analytics https://googledata.org/google-analytics/smarter-remarketing-with-google-analytics/?utm_source=rss&utm_medium=rss&utm_campaign=smarter-remarketing-with-google-analytics https://googledata.org/google-analytics/smarter-remarketing-with-google-analytics/#comments Wed, 09 Apr 2014 18:44:00 +0000 https://googledata.org/?guid=8b58088fbb93976df6b59f72c777b55e

Sometimes, less is more.
While many marketers love the hundreds of dimensions they can use to create remarketing lists in Google Analytics, others have told us that the sheer number of possibilities can be overwhelming.

So to simplify the product while still ensuring great results for our users, we’re proud to announce a new type of remarketing list: one that’s managed automatically.

Introducing: Smart Lists with Google Analytics.

Now when creating a new remarketing list, you’ll have the option to have Analytics manage your list for you.

Smart List option in the Remarketing Interface

How does it work?

Smart Lists are built using machine learning across the millions of Google Analytics websites which have opted in to share anonymized conversion data, using dozens of signals like visit duration, page depth, location, device, referrer, and browser to predict which of your users are most likely to convert during a later visit.

Based on their on-site actions, Analytics is able to calibrate your remarketing campaigns to align with each user’s value.

If you use eCommerce transaction tracking and have enough traffic and conversions, your Smart List will be automatically upgraded. Marked as [My Smart List], your list will be customized based on the unique characteristics that cause your visitors to convert. Only you will have access to this list, and no new data will be shared whether you use this feature or not (learn more).

For practitioners, the promise of big data is also the burden - there are so many analyses to run, so much opportunity. With Smart Lists, as with Data Driven Attribution, Google Analytics is operationalizing statistical analysis - making us not just smarter marketers - but faster and more nimble.

While we might have been able to achieve similar results with ongoing statistical analysis and a complex cookie structure, Smart Lists are simply plug and play. This speeds us along, so we can focus not on list management, but on growing the business.

-- Melissa Shusterman, Engagement Director, www.maassmedia.com

For best results, make sure your Google Analytics goals and transactions are being imported into AdWords, then combine your Smart List with Conversion Optimizer using Target CPA or ROAS in AdWords.

If you’re new to remarketing, the Smart List is a great way to get started with strong performance results. As you get comfortable with remarketing you can tailor your creatives and apply a variety of remarketing best practices.

If you’re a remarketer already employing a sophisticated list strategy, stay tuned while we gear up to extend this signal directly for your current lists as an optimization signal used in AdWords bidding.

We’ll be continuing to iterate on these models in order to help users better understand and act on their data. We’re also working on surfacing these signals elsewhere in your reports and in the product so you can dive into what factors help predict whether a user will likely convert.

We welcome your feedback and ideas. Please leave them right in the comments!

Happy Analyzing,

Ismail Sebe and Dan Stone

on behalf of the Google Analytics Team

]]>

So to simplify the product while still ensuring great results for our users, we’re proud to announce a new type of remarketing list: one that’s managed automatically.

Introducing: Smart Lists with Google Analytics.

Now when creating a new remarketing list, you’ll have the option to have Analytics manage your list for you.

Smart List option in the Remarketing Interface

How does it work?

Based on their on-site actions, Analytics is able to calibrate your remarketing campaigns to align with each user’s value.

-- Melissa Shusterman, Engagement Director, www.maassmedia.com

For best results, make sure your Google Analytics goals and transactions are being imported into AdWords, then combine your Smart List with Conversion Optimizer using Target CPA or ROAS in AdWords.

We welcome your feedback and ideas. Please leave them right in the comments!

Happy Analyzing,

Ismail Sebe and Dan Stone

on behalf of the Google Analytics Team

]]> https://googledata.org/google-analytics/smarter-remarketing-with-google-analytics/feed/ 0 Analytics & AdWords Bulk Account Linking https://googledata.org/google-analytics/analytics-adwords-bulk-account-linking/?utm_source=rss&utm_medium=rss&utm_campaign=analytics-adwords-bulk-account-linking https://googledata.org/google-analytics/analytics-adwords-bulk-account-linking/#comments Mon, 07 Apr 2014 20:10:00 +0000 https://googledata.org/?guid=1a508b33de70ac837e4baf849ce48719

To maximize marketing investment and return, advertisers need insights into the effectiveness of their ads. However, gaining such insights is often overly cumbersome. This is why we’re pleased to announce that in the coming weeks, the Google Analytics and AdWords account linking process is becoming even more streamlined, making it easier for advertisers to quickly gain rich insights. The new linking process allows you to link multiple AdWords accounts all at once. This enables more tightly controlled linking access for each Google Analytics property.

Enable Bulk AdWords Account Linking

Many Google Analytics users have multiple AdWords accounts. Until now, each AdWords account had to be individually linked. The new account linking wizard allows you to select any of the AdWords accounts in which you have Administrative access. The following screenshot shows what the wizard looks like for a user who has access to an AdWords MCC containing many AdWords accounts. Note that you can select multiple accounts:

Discover Unlinked Accounts

Many users want to quickly find unlinked AdWords accounts and link to them, and the new wizard makes this easy. A quick glance at the AdWords account list in the screenshot above shows which accounts are and aren’t linked. To link additional accounts, just mark the “X” in front of each account, and then continue.

Gain More Granular Control

With this launch, linking to AdWords now takes place at the Analytics property level instead of the account level. This is a benefit for those with many properties in a single Analytics account; if you have different teams of people managing each property, you no longer need to give them access to the full Analytics account in order to link to AdWords. Now, you can simply give that team access to only the appropriate property, and they can manage AdWords links. All it takes is property-level Edit permission to create and update AdWords links. This is another Analytics feature enabling large-scale Analytics customers to better control access to their Analytics accounts.

Visit The New AdWords Linking Section

Once the new linking process has launched to your account, you’ll be able to see all these features. Log in to your Analytics account, click the Admin button in the header, and you’ll see a new AdWords Linking section in the Property column:

These great new features are rolling out now and should fully launch to everyone in the coming weeks. Here’s what one of our users had to say:

"The linking process is now a lot more straightforward as I do not need to toggle between 2 different interfaces. Everything can be done in GA. In addition, all of the accounts that I manage are automatically listed in the interface so I do not need to look for them. This is a vast improvement from the previous experience." Sam Chew, Digital Manager, Air Asia

Log into your Analytics account soon to update your AdWords account links and gain rich marketing insights.

Posted by Dan Fielder and Matt Matyas, Google Analytics Team

]]>

Enable Bulk AdWords Account Linking

Discover Unlinked Accounts

Gain More Granular Control

Visit The New AdWords Linking Section

These great new features are rolling out now and should fully launch to everyone in the coming weeks. Here’s what one of our users had to say:

Log into your Analytics account soon to update your AdWords account links and gain rich marketing insights.

Posted by Dan Fielder and Matt Matyas, Google Analytics Team

]]> https://googledata.org/google-analytics/analytics-adwords-bulk-account-linking/feed/ 0 Universal Analytics: Out of beta, into primetime https://googledata.org/google-analytics/universal-analytics-out-of-beta-into-primetime/?utm_source=rss&utm_medium=rss&utm_campaign=universal-analytics-out-of-beta-into-primetime https://googledata.org/google-analytics/universal-analytics-out-of-beta-into-primetime/#comments Wed, 02 Apr 2014 17:00:00 +0000 https://googledata.org/?guid=de9cead1eb886e6235e038cab3da66ab

Universal Analytics is the re-imagining of Google Analytics for today’s multi-screen, multi-device world and all the measurement challenges that come with it. Since we launched UA in beta, we’ve seen some exciting use cases. Today we’re happy to finally announce: Universal Analytics is out of beta and everyone can use it with the same robust set of features you’re used to with classic Analytics!

Feature parity with Classic Analytics, new reports, better user-centric analysis

When we first introduced Universal Analytics and ran the beta trial, the number one request from our testers was for full access to all Google Analytics features and tools. Bringing Universal Analytics out of beta means that all the features, reports, and tools of Classic Analytics are now available in the product, including Remarketing and Audience reporting.

We’re also gradually rolling out the User ID feature to help you better understand your customers’ full journey. This feature shows anonymous engagement activity across different screens and visits to your site to provide a more user-centric view of your traffic, and help you build a more tailored experience for your customers as well. It will also enable new Cross Device reporting that shows how your users are interacting with your business across multiple devices.

Additionally, Universal Analytics is also now covered by our Premium service-level agreement, which means that same level of service and additional product features Premium users have come to expect will stay the same when their accounts upgrade to Universal Analytics.

New Cross-Device Reports in GA let you see the full customer journey (click image for full-size).

Time Zone Based Processing: Fresher, more timely data

Today, all properties are processed in Pacific Standard Time. If you’re in a different time zone, this can create a lag in the data you see in your reports. With time zone based processing, you’ll see fresher data in your reports in a more timely manner.

Updates to the Measurement Protocol: User Agent / IP Override

A top developer request, this feature allows developers to proxy data from devices and intranets, through internal servers, and finally onto Google Analytics. To support this, we added two fields to set the IP address and User Agent directly in the Measurement Protocol. With these features, we are also announcing the deprecation of the legacy mobile snippets. Users should update their code to use the Measurement Protocol.

Our early Universal Analytics adopters have already seen some great results. This case study highlights some of the inspired ways our Certified Partner InfoTrust LLC has helped Beckfield College unlock the full capabilities of Universal Analytics including the use of Remarketing and Audience Reporting:

"Once we saw more than 25% of visits to Beckfield College's website were coming from a mobile device, we migrated them to Universal Analytics with plans on leveraging its cross-device tracking capabilities, and better understanding the full visitor journey across devices." -- James Love, InfoTrust LLC

If you use Google Analytics today, get started with Universal Analytics by upgrading your account. Learn more about the process in the Universal Analytics Upgrade Center, including auto-upgrade process, and timeline.

If you are new to Google Analytics, learn more about Universal Analytics in the Help Center.

We’ll share more creative implementations, case studies, and Universal Analytics resources in the coming months that we hope will inspire you to continue to grow your business with the insights you gain using Google Analytics.

Posted by Nick Mihailovski, Product Manager, Google Analytics

]]>

Feature parity with Classic Analytics, new reports, better user-centric analysis

New Cross-Device Reports in GA let you see the full customer journey (click image for full-size).

Time Zone Based Processing: Fresher, more timely data

Updates to the Measurement Protocol: User Agent / IP Override

If you are new to Google Analytics, learn more about Universal Analytics in the Help Center.

Posted by Nick Mihailovski, Product Manager, Google Analytics

]]> https://googledata.org/google-analytics/universal-analytics-out-of-beta-into-primetime/feed/ 0 Mastering the science of random chance: Dataless Decision Making comes to Analytics Academy https://googledata.org/google-analytics/mastering-the-science-of-random-chance-dataless-decision-making-comes-to-analytics-academy/?utm_source=rss&utm_medium=rss&utm_campaign=mastering-the-science-of-random-chance-dataless-decision-making-comes-to-analytics-academy https://googledata.org/google-analytics/mastering-the-science-of-random-chance-dataless-decision-making-comes-to-analytics-academy/#comments Tue, 01 Apr 2014 14:07:00 +0000 https://googledata.org/?guid=0f4b53496f0b1e22a6f2012da3ba88cb

The world of digital analytics changes fast. From Attribution Modeling to Universal Analytics. From App Analytics to Remarketing. From Tag Management to Audience Reporting. We’re constantly trying to help analysts and marketers measure their business and make better decisions. But sometimes we ignore alternative ways to make business decisions.

That’s why we’re excited to introduce our next Analytics Academy course: Data-less Decision Making.

In this four-unit course, we’ll present some of the most popular ways to avoid using data when making business decisions. We’ll cover everything from mystical tools, like crystal balls and divining rods, to traditional data-avoidance techniques, like coin flipping. You’ll find that once you adopt these methods you’ll be able to make hundreds, and maybe thousands, of decisions a day!

Still wondering if this course is right for you? Check out our FAQ for more information.

We hope you enjoy the course!

Posted by the Google Analytics Education Team

]]>

That’s why we’re excited to introduce our next Analytics Academy course: Data-less Decision Making.

Still wondering if this course is right for you? Check out our FAQ for more information.

We hope you enjoy the course!

Posted by the Google Analytics Education Team

]]> https://googledata.org/google-analytics/mastering-the-science-of-random-chance-dataless-decision-making-comes-to-analytics-academy/feed/ 0 Tell a Meaningful Story With Data https://googledata.org/google-analytics/tell-a-meaningful-story-with-data/?utm_source=rss&utm_medium=rss&utm_campaign=tell-a-meaningful-story-with-data https://googledata.org/google-analytics/tell-a-meaningful-story-with-data/#comments Wed, 26 Mar 2014 09:26:00 +0000 https://googledata.org/?guid=4ea96c7ede4d5d98a30866b4d6fdc230

This article was originally posted on Google Think Insights.

Most organizations recognize that being a successful, data-driven company requires skilled developers and analysts. Fewer grasp how to use data to tell a meaningful story that resonates both intellectually and emotionally with an audience. Marketers are responsible for this story; as such, they’re often the bridge between the data and those who need to learn something from it, or make decisions based on its analysis. As marketers, we can tailor the story to the audience and effectively use data visualization to complement our narrative. We know that data is powerful. But with a good story, it’s unforgettable.

Rudyard Kipling once wrote, “If history were taught in the form of stories, it would never be forgotten.” The same applies to data. Companies must understand that data will be remembered only if presented in the right way. And often a slide, spreadsheet or graph is not the right way; a story is.

Executives and managers are being bombarded with dashboards brimming with analytics. They struggle with data-driven decision making because they don’t know the story behind the data. In this article, I explain how marketers can make that data more meaningful through the use of storytelling.

The power of a meaningful story

In her “Persuasion and the Power of Story” video, Stanford University Professor of Marketing Jennifer L. Aaker explains that stories are meaningful when they are memorable, impactful and personal. Through the use of interesting visuals and examples, she details the way people respond to messaging when it’s delivered either with statistics or through story. Although she says engagement is quite different from messaging, she does not suggest one over the other. Instead, Aaker surmises that the future of storytelling incorporates both, stating, “When data and stories are used together, they resonate with audiences on both an intellectual and emotional level.”

In his book Facts Are Sacred, Si mon Rogers discusses the foundations of data journalism and how The Guardian is using data to tell stories. He identifies ten lessons he’s learned from building and managing The Guardian’s Datablog, a pioneering website in the field. I found three of the lessons particularly insightful:

Data journalism (and analytics in a broader sense) is a form of curation. There is so much data and so many data types that only experienced analysts can separate the wheat from the chaff. Finding the right information and the right way to display it is like curating an art collection.
Analysis doesn’t have to be long and complex. The data collection and analysis process can often be rigorous and time consuming. That said, there are instances when it should be quick, such as when it’s in response to a timely event that requires clarification.
Data analysis isn’t about graphics and visualizations; it’s about telling a story. Look at data the way a detective examines a crime scene. Try to understand what happened and what evidence needs to be collected. The visualization—it can be a chart, map or single number—will come naturally once the mystery is solved. The focus is the story.

Stories, particularly those that are meaningful, are an effective way to convey data. Now let’s look at how we can customize them for our audiences.

Identify the audience

Most captivating storytellers grasp the importance of understanding the audience. They might tell the same story to a child and adult, but the intonation and delivery will be different. In the same way, a data-based story should be adjusted based on the listener. For example, when speaking to an executive, statistics are likely key to the conversation, but a business intelligence manager would likely find methods and techniques just as important to the story.

In a Harvard Business Review article titled “How to Tell a Story with Data,” Dell Executive Strategist Jim Stikeleather segments listeners into five main audiences: novice, generalist, management, expert and executive. The novice is new to a subject but doesn’t want oversimplification. The generalist is aware of a topic but looks for an overview and the story’s major themes. The management seeks in-depth, actionable understanding of a story’s intricacies and interrelationships with access to detail. The expert wants more exploration and discovery and less storytelling. And the executive needs to know the significance and conclusions of weighted probabilities.

Discerning an audience’s level of understanding and objectives will help the storyteller to create a narrative. But how should we tell the story? The answer to this question is crucial because it will define whether the story will be heard or not.

Using data visualization to complement the narrative

Analytics tools are now ubiquitous, and with them come a laundry list of visualizations—bar and pie charts, tables and line graphs, for example—that can be incorporated into reports and articles. With these tools, however, the focus is on data exploration, not on aiding a narrative. While there are examples of visualizations that do help tell stories, they’re rare and not often used in meetings and conferences. Why? Because finding the story is significantly harder than crunching numbers.

In their “Narrative Visualization: Telling Stories with Data” paper, Stanford researchers discuss author versus reader-driven storytelling. An author-driven narrative doesn’t allow the reader to interact with the charts. The data and visualizations are chosen by the author and presented to the reader as a finished product, similar to a printed magazine article. Conversely, the reader-driven narrative provides ways for the reader to play with data.

With the advent of data journalism, we’re now seeing these two approaches used together. According to the Stanford researchers, “These two visual narrative genres, together with interaction and messaging, must balance a narrative intended by the author with story discovery on the part of the reader.”

A good example of a hybrid author-reader approach is the presentation of The Customer Journey to Online Purchase tool. A few short paragraphs explain why the tool was created and how it works, and an interactive chart allows marketers to break down the information by industry and country. Additional interactive data visualizations provide even more context.

Another extremely efficient and visual way to tell a story is by using maps. In a tutorial on visualization, I show how a large data set can be transformed and incorporated into a story. It’s an example of how to take charts and graphs to the next level in order to add value to the story. In this case, I use Google Fusion Tables and some publicly available data to illustrate analytics data with colorful, interactive maps. The visualization provides more content for those interested in diving deeper into the data.

A good data visualization does a few things. It stands on its own; if taken out of context, the reader should still be able to understand what a chart is saying because the visualization tells the story. It should also be easy to understand. And while too much interaction can distract, the visualization should incorporate some layered data so the curious can explore.

Marketers are responsible for messaging; as such, they’re often the bridge between the data and those who need to learn something from it, or make decisions based on its analysis. By rethinking the way we use data and understanding our audience, we can create meaningful stories that influence and engage the audience on both an emotional and logical level.

Posted by Daniel Waisberg, Analytics Advocate]]>

The power of a meaningful story

Data journalism (and analytics in a broader sense) is a form of curation. There is so much data and so many data types that only experienced analysts can separate the wheat from the chaff. Finding the right information and the right way to display it is like curating an art collection.
Analysis doesn’t have to be long and complex. The data collection and analysis process can often be rigorous and time consuming. That said, there are instances when it should be quick, such as when it’s in response to a timely event that requires clarification.
Data analysis isn’t about graphics and visualizations; it’s about telling a story. Look at data the way a detective examines a crime scene. Try to understand what happened and what evidence needs to be collected. The visualization—it can be a chart, map or single number—will come naturally once the mystery is solved. The focus is the story.

Stories, particularly those that are meaningful, are an effective way to convey data. Now let’s look at how we can customize them for our audiences.

Identify the audience

Using data visualization to complement the narrative

Advertisers know that video ads have the ability to reach and convince customers in ways that other formats can’t, but traditional TV ads are often prohibitively expensive, difficult to target, and hard to measure. That’s why so many advertisers have looked to YouTube TrueView ads for their video needs. With more than 1 billion unique users each month from across the world and with 40% of that traffic on mobile, YouTube is one of the best places to reach your target audience with high-quality, compelling video.

We’ve heard lots of feedback from loyal Google Analytics users asking for better TrueView reporting, which is why we’re so excited to announce a new Google Analytics Video Campaigns report that focuses on your TrueView ads. With this new report rolling out over the next few days, users can now see the detailed effects of their TrueView campaigns on their website traffic and revenue. You can access the new report under Acquisition > AdWords > Video Campaigns.

Click for full-size image

If you’ve never created a TrueView ad, it’s easy to do with AdWords for Video. Just head into AdWords, and under the +Campaign button, select Online Video.

Once you’ve created an auto-tagged TrueView ad in AdWords and linked your Google Analytics and AdWords accounts, your TrueView-ad-driven traffic will show up in the Video Campaigns report after about 24 hours. This report has the familiar look and feel of the other AdWords reports but includes TrueView-specific metrics like Paid Views, Cost Per View, and Website Clicks. There are also new metric groups like Engagement, which helps you understand how users engage with your video and your website.

Using this newly available data, you can fine-tune your TrueView campaign settings to optimize for views, clicks, or goal conversions. You can also segment the reports by Ad Content or Video, helping you analyze the quality of your video creatives in the context of your website goals.

In addition, since TrueView ads are often more brand-focused, traffic they generate to your site will often be indirect traffic. In order to analyze this type of traffic, check out the new Google Display Network Impression Reporting pilot, which can help you understand conversions that resulted from unclicked impressions or video views. With this report, it’s possible to see how your TrueView ads are generating value beyond just direct clicks; you can dive deeper to understand how impressions, views, and clicks all contributed directly or indirectly to conversions on your site.

Click for full-size image

To get started with Video Campaigns reporting, simply link your AdWords and Google Analytics accounts and start an auto-tagged TrueView campaign via AdWords for video. After that, head over to the new report to fine-tune your budgets and targeting. See you on YouTube!

Posted by Jon Mesh, Google Analytics Product Manager

]]>

Click for full-size image

If you’ve never created a TrueView ad, it’s easy to do with AdWords for Video. Just head into AdWords, and under the +Campaign button, select Online Video.

Click for full-size image

Posted by Jon Mesh, Google Analytics Product Manager

]]> https://googledata.org/google-analytics/understand-the-full-value-of-trueview-ads-with-the-new-video-campaigns-report/feed/ 0 New tools to grow your mobile app business https://googledata.org/google-analytics/new-tools-to-grow-your-mobile-app-business/?utm_source=rss&utm_medium=rss&utm_campaign=new-tools-to-grow-your-mobile-app-business https://googledata.org/google-analytics/new-tools-to-grow-your-mobile-app-business/#comments Tue, 18 Mar 2014 13:30:00 +0000 https://googledata.org/?guid=4949f27a6075ab67b32ee8d633ebc94a

Today at the Game Developers Conference in San Francisco we will be announcing two key launches powered by Google Analytics and Google Tag Manager. You can follow the livestream today at 10:00AM PDT (5:00PM UTC) with the Google Analytics sessions from 2:30PM PDT.

Announcement #1: Bringing the power of Google Analytics to AdMob
We’re happy to announce that Google Analytics is fully available in the AdMob interface on a new Analyze tab. App developers now have a one-stop way to measure success and adjust their earning strategies based on what they learn.

Today’s app developers have to make decisions quickly and implement them seamlessly if they want to stay relevant. It also helps if every business decision is backed up and validated by reliable data. Until now, app developers using AdMob and Google Analytics had to use two separate tools to monetize and measure. Starting today, they’re now in one place.

More than just Google Analytics inside AdMob
The new tab is simpler, yes. But app businesses can also now make decisions faster without losing data accuracy. They’ll also benefit from a new set of features that make measurement the foundation of all monetization programs:

drop down menu to switch between individual apps reports
new home page with combined Google Analytics and AdMob reporting
new Analyze tab with all Google Analytics reports

To see the new feature in action, sign in to your AdMob account and look for the Analyze tab at the top of the page.

click to enlarge

Your new home tab in AdMob will now incorporate data on how your app is monetizing as well as how it is performing overall with insights on in app purchase, traffic and ads metrics in your app: all in one tab - a unique feature just in Admob.

click to enlarge

Get started in one click with Google Analytics and AdMob

1. Login or open a new account on AdMob and sign up for Google Analytics (GA) in the new Analyze tab.

2. If you are already using Google Analytics for your apps, you can link your existing account with AdMob in the Analyze tab.

3. If you are not using Google Analytics, you can sign up via AdMob and complete the process without leaving the interface.

Announcement #2: New Content Experiments with Google Tag Manager

People have a lot of choice when it comes to apps and keeping them engaged is a challenge. Businesses who experiment with different app layouts have a higher chance to find the best performing solution and keep users engaged. A few months ago we announced Google Tag Manager for apps, today we are enabling content experiments: an easy way to set up and run experiments to change anything from in-app promotions to menu layout. With Google Tag Manager you can modify app configuration for existing users without having to ship a new version.

But how can we always be sure that we are changing it for the best? Wouldn’t it better if you could validate business decisions with data? Now you can run content experiments on a subset of your users to choose the best option - where to show promotions? How often? Data in Google Analytics will answer your questions and you can now be sure your decisions will be backed by data.

Google Tag Manager has been built to be very intuitive, even for people not familiar with coding. Businesses can now let their marketers or business analysts run experiments without requiring a developer to be involved. App experiments are now accessible to everyone.

click to enlarge

Getting started with Google Tag Manager

Sign up for an account at www.google.com/tagmanager and create a mobile container
Download the SDK for either Android or iOS.
Start programming! Use the SDK to instrument configuration and events you care about in your app.
When you’re ready to dynamically change your app, use the Google Tag Manager interface to start configuring. Remember to press the “Publish” button to push your rules and configurations to your users.

Posted by Russell Ketchum, Lead Product Manager, Google Analytics for Mobile Apps and Google Tag Manager

]]>

drop down menu to switch between individual apps reports
new home page with combined Google Analytics and AdMob reporting
new Analyze tab with all Google Analytics reports

To see the new feature in action, sign in to your AdMob account and look for the Analyze tab at the top of the page.

click to enlarge

Get started in one click with Google Analytics and AdMob

1. Login or open a new account on AdMob and sign up for Google Analytics (GA) in the new Analyze tab.

2. If you are already using Google Analytics for your apps, you can link your existing account with AdMob in the Analyze tab.

3. If you are not using Google Analytics, you can sign up via AdMob and complete the process without leaving the interface.

Announcement #2: New Content Experiments with Google Tag Manager

click to enlarge

Getting started with Google Tag Manager

Sign up for an account at www.google.com/tagmanager and create a mobile container
Download the SDK for either Android or iOS.
Start programming! Use the SDK to instrument configuration and events you care about in your app.
When you’re ready to dynamically change your app, use the Google Tag Manager interface to start configuring. Remember to press the “Publish” button to push your rules and configurations to your users.

Posted by Russell Ketchum, Lead Product Manager, Google Analytics for Mobile Apps and Google Tag Manager

]]> https://googledata.org/google-analytics/new-tools-to-grow-your-mobile-app-business/feed/ 0 Tailored ads, better results: Dynamic Remarketing powered by Google Analytics https://googledata.org/google-analytics/tailored-ads-better-results-dynamic-remarketing-powered-by-google-analytics/?utm_source=rss&utm_medium=rss&utm_campaign=tailored-ads-better-results-dynamic-remarketing-powered-by-google-analytics https://googledata.org/google-analytics/tailored-ads-better-results-dynamic-remarketing-powered-by-google-analytics/#comments Wed, 12 Mar 2014 19:05:00 +0000 https://googledata.org/?guid=38a08df3d5f35553e33d94137865ea78

Back in August, 2012, we launched Remarketing with Google Analytics, which enabled advertisers to create sophisticated remarketing lists using Google Analytics’ 250+ dimensions and metrics.

Today, we’re excited to announce a deeper remarketing integration between AdWords and Google Analytics.

A single set of tags can now power both Google Analytics and Dynamic Remarketing on the Google Display Network using the Google Merchant Center. Retailers (with other verticals in beta) will gain power and precision for their remarketing along with access to detailed product level reporting through this integration.

What is Dynamic Remarketing?

[original article here]

Every customer is unique. Dynamic remarketing takes this into account, letting you create and deliver beautiful customized ads that connect visitors with their past shopping experiences on your site. If you’re a retailer with a Google Merchant Center account, you can use dynamic remarketing to construct remarketing ads on the fly with the products and messages that are predicted to perform best based on visitors’ past actions on your site.

For example: Customers who browsed the winter tires category on an advertiser’s website might see an ad that includes the exact products they’ve already viewed, in addition to related products from the company’s catalog. In the Tirendo example above, the ad also shows details of recently viewed tires, including the prices.

Early users are seeing great results

"We've been thrilled with the performance of Dynamic Remarketing with Google Analytics and Conversion Optimizer, which has so far driven a 203% increase in conversions and 100% increase in conversion rates vs. our display average. Combined with Google Analytics' powerful reporting on these same metrics, we've been able to derive actionable insights which we've put to good use throughout our other campaigns."

- Janina Rix, SEA Manager, tirendo.de

To begin using Dynamic Remarketing

Create one or more remarketing lists using Google Analytics
Update your tags to track Product ID, Cart Value, and Page Type as custom variables (or dimensions)
Enable the Dynamic Link in Admin > Property > Dynamic Attributes. This will let Google Analytics send attributes to your AdWords account. [more below]
Create a Dynamic Remarketing Display campaign in AdWords

Here’s a quick visual guide to the new interface.

Step 1: Configure account details

Step 2: Make sure the attribute names match your custom variables

Step 3: Click ‘Save’ and finish by creating your first Dynamic Remarketing campaign in AdWords

Want more help? Download a remarketing starter pack from the solutions gallery.

Please stay tuned for more remarketing-related updates in the near future!

Happy Analyzing, Dan Stone and Lan Huang on behalf of the Google Analytics Team

]]>

Back in August, 2012, we launched Remarketing with Google Analytics, which enabled advertisers to create sophisticated remarketing lists using Google Analytics’ 250+ dimensions and metrics.

Today, we’re excited to announce a deeper remarketing integration between AdWords and Google Analytics.

What is Dynamic Remarketing?

[original article here]

Early users are seeing great results

- Janina Rix, SEA Manager, tirendo.de

To begin using Dynamic Remarketing

Create one or more remarketing lists using Google Analytics
Update your tags to track Product ID, Cart Value, and Page Type as custom variables (or dimensions)
Enable the Dynamic Link in Admin > Property > Dynamic Attributes. This will let Google Analytics send attributes to your AdWords account. [more below]
Create a Dynamic Remarketing Display campaign in AdWords

Here’s a quick visual guide to the new interface.

Step 1: Configure account details

Step 2: Make sure the attribute names match your custom variables

Step 3: Click ‘Save’ and finish by creating your first Dynamic Remarketing campaign in AdWords

Want more help? Download a remarketing starter pack from the solutions gallery.

Please stay tuned for more remarketing-related updates in the near future!

Happy Analyzing, Dan Stone and Lan Huang on behalf of the Google Analytics Team

]]> https://googledata.org/google-analytics/tailored-ads-better-results-dynamic-remarketing-powered-by-google-analytics/feed/ 0 On your phone, tablet or laptop: Your results front and center with AdWords Express https://googledata.org/google-analytics/on-your-phone-tablet-or-laptop-your-results-front-and-center-with-adwords-express-2/?utm_source=rss&utm_medium=rss&utm_campaign=on-your-phone-tablet-or-laptop-your-results-front-and-center-with-adwords-express-2 https://googledata.org/google-analytics/on-your-phone-tablet-or-laptop-your-results-front-and-center-with-adwords-express-2/#comments Wed, 05 Mar 2014 18:37:00 +0000 https://googledata.org/?guid=156809f196160d50edfa81d0b62e1615

The following was originally posted on the Inside AdWords blog.

When you log in to AdWords Express today, you’ll notice that it’s now easier to find the information that’s important to you, whether you’re on your phone, tablet or laptop. After gathering feedback from AdWords Express users, we’ve redesigned the dashboard with ad performance stats front and center.

See how many views, clicks and calls your ad has received from customers on different devices

Check your ad’s performance on the go

It’s easy to manage your advertising, even when you’re away from the office. For example, to check how many customers have seen your ad from their tablet (while using your own phone) just look under the “Views” graph.

Check your ad’s performance on the go

Go beyond the click with Google Analytics

Now you can see more details about how users interact with your website after clicking your ad by linking your Google Analytics and AdWords Express accounts. Once you connect your accounts, you’ll see a new card on the AdWords Express dashboard (as well as in your Analytics account).

Google Analytics information in AdWords Express

To learn how to link Analytics and AdWords Express, visit the help center.

If you have additional feedback on this new design, please let us know. And if you haven’t yet started using AdWords Express, you can sign up today.

Posted by Francisco Uribe, Product Manager

]]>

The following was originally posted on the Inside AdWords blog.

See how many views, clicks and calls your ad has received from customers on different devices

Check your ad’s performance on the go

Check your ad’s performance on the go

Go beyond the click with Google Analytics

Google Analytics information in AdWords Express

To learn how to link Analytics and AdWords Express, visit the help center.

If you have additional feedback on this new design, please let us know. And if you haven’t yet started using AdWords Express, you can sign up today.

Posted by Francisco Uribe, Product Manager

]]> https://googledata.org/google-analytics/on-your-phone-tablet-or-laptop-your-results-front-and-center-with-adwords-express-2/feed/ 0 Invest In Yourself: Learning Digital Analytics In 2014 https://googledata.org/google-analytics/invest-in-yourself-learning-digital-analytics-in-2014/?utm_source=rss&utm_medium=rss&utm_campaign=invest-in-yourself-learning-digital-analytics-in-2014 https://googledata.org/google-analytics/invest-in-yourself-learning-digital-analytics-in-2014/#comments Tue, 04 Mar 2014 17:49:00 +0000 https://googledata.org/?guid=0ea8111a16735311edced75183f3ff50

We’re excited to help digital marketers become more data savvy through the Analytics Academy. Initially launched in October of last year, our first course attracted more than 145,000 students - and more than 30,000 finished the course and earned a certificate of completion.

That’s why today we’re excited to announce the launch of our next course in the Analytics Academy titled “Google Analytics Platform Principles.”

In this course we’ll dive deeper into the details of how the platform collects, transforms and organizes the data you see in Analytics. Understanding how these processes work is the first step to refining your implementation and uncovering more valuable insights about your business.

In this self-paced online course, you’ll learn about:

the four components of the Analytics platform: collection, processing, configuration and reporting
how Analytics collects the data you need across different devices
how your data is transformed before you see it in your reports
key concepts for customizing your Analytics data in useful ways

Registration is now open and the course begins March 11, 2014. You can sign up here.

The importance of education

It’s never been a more exciting time for businesses as technology is driving innovation at an astounding rate. With the introduction of mobile devices (and tablets) and the ability to understand user behavior - the fundamental way that we do business is changing. And the key driver is data.

All of these new technologies create information - data that we can use to better understand the needs of customers. If we understand the customer better, we can help them achieve their goals, while we achieve ours.

Nowhere is this more evident than in digital marketing and digital advertising. 78% of marketers feel the need to become more data driven and almost 40% of major brands see a talent gap in analytics. Marketers need to know how their campaigns drive direct conversions, and more importantly, how they improve the overall performance of other campaigns. This can be an imposing task for someone that doesn’t know the difference between a conversion and bounce rate.

No matter what your role in business, from marketing to product to PR, you will need to work with data. Luckily there many opportunities for all of us to learn. Make 2014 the year that you invest in yourself and develop your analytical skills.

To paint the picture of the opportunity, we also created an infographic to get you excited about embarking on your own personal analytics education (see a preview below, but view the whole graphic here). We hope to see you at our MOOC in class!

Posted by Justin Cutroni, Analytics Evangelist, Google

]]>

That’s why today we’re excited to announce the launch of our next course in the Analytics Academy titled “Google Analytics Platform Principles.”

In this self-paced online course, you’ll learn about:

the four components of the Analytics platform: collection, processing, configuration and reporting
how Analytics collects the data you need across different devices
how your data is transformed before you see it in your reports
key concepts for customizing your Analytics data in useful ways

Registration is now open and the course begins March 11, 2014. You can sign up here.

The importance of education

Posted by Justin Cutroni, Analytics Evangelist, Google

]]> https://googledata.org/google-analytics/invest-in-yourself-learning-digital-analytics-in-2014/feed/ 0 8 Custom Reports from the Google Analytics Solutions Gallery https://googledata.org/google-analytics/8-custom-reports-from-the-google-analytics-solutions-gallery/?utm_source=rss&utm_medium=rss&utm_campaign=8-custom-reports-from-the-google-analytics-solutions-gallery https://googledata.org/google-analytics/8-custom-reports-from-the-google-analytics-solutions-gallery/#comments Thu, 27 Feb 2014 22:55:00 +0000 https://googledata.org/?guid=14bcd059368b06be31ae4c066211af69

The following is a guest post from Rachelle Maisner, who recently transitioned from Sr Analyst to Account Manager at Digitaria, a Google Analytics Certified Partner.

New analysts have it easy these days. Back in my day, we have to walk uphill in the snow both ways to get decent enough web reporting. My first blush with web analytics came upon me when I was a marketing coordinator for an advertising agency several years ago. I got the hand-me-down grunt work of pulling stats for one of our client's websites using server logs. Server logs, people. It was painfully slow, and gut-wrenchingly inefficient. So for the sake of my sanity, I started looking into better solutions, and I knew if it could help the client out with more meaningful reporting, that would make me look really good. When I found a solution I liked, I needed to pitch the client for their buy in. That conversation went something like... "I found this great tool, and it's free- we can install it on your website and try out this fast new reporting. It's called Google Analytics."

Since then, there are now so many fantastic resources available to budding young analysts. From the Analysis Exchange to Avinash's own Market Motive courses, not to mention GA's recently revamped Analytics Academy, there's a wealth of quality education and training just a click away to anyone who’s willing to learn.

I'm blogging to tell you all about one of my absolute favorite new resources-- a tremendous goldmine of knowledge sharing unlike anything else this industry has ever seen-- Google Analytics’ very own Solutions Gallery.

The Solutions Gallery is a free and public platform that allows users to share custom reports, segments and dashboards. It's invaluable resource not only for those that are new to digital analytics, but also for analytics veterans looking for fresh ideas and new approaches. I mean, wow, you can download reports and dashboards from experts all over the globe and instantly apply them to your own Google Analytics account.

I was so excited about the Solutions Gallery that I uploaded 8 custom reports of my own to share with the community, and in about a month I had over 1,600+ imports.

I have received awesome feedback and gratitude for the custom reports I created, so I am absolutely thrilled to be able to share them here on the Google Analytics blog and showcase them to a wider audience. I hope you find these helpful and I hope they encourage you to not only get more from your data, but to upload some of your own solutions to the Gallery.

All my custom reports are organized into four categories. These categories are based on the ABC's of analytics, plus D for bonus points: Acquisition, Behavior, Conversion, and Diagnostics.

A is for Acquisition

Visits and Goal Conversion by Traffic Source: Take your traffic source reports one step further by understanding volume & conversion by each channel. This is one way to see how your best visitors are getting to your site. I recommend setting up a goal for “engaged visits”, for this custom report and some of the following reports. When you import this custom report, change Goal One to your engaged visits goal, or another significant KPI configured as a goal.

B is for Behavior

Page Effectiveness: Ever ponder the question, “How is my content doing?” This custom report provides page-level performance, allowing you to discover your top and bottom performing pages using various traffic and engagement metrics.

Social Sharing: A four-tab custom report chock full of site-to-social reporting. Tab 1 is the Shared Content Trend, showing how top pages are shared to social networks over time. Tab 2 is Top Shared Content by Network, a first step to discovering what content works for specific channels. Tab 3 is a report on Socially Engaged Visitors, providing a quick profile of visitors that engage in social sharing links. And finally, Tab 4 is Social Outcomes and Conversions, tying social engagement to site goals.

C is for Conversion

Simple E-Commerce Report: A starting point for trending revenue or purchases against visits, with a traffic sources breakdown.

PPC Campaign Goal Performance: Analyze paid search performance against goal conversion by search engine. Change goal one completions to your engaged visits goal. This report filters for Google campaigns. To filter for Bing change the source filter for "Bing" or delete the filter to include all search engines.

PPC Keywords: Get a paid keyword report with traffic volume, CPC, goal conversions, and cost per conversion.

D is for Diagnostics

Page Timing: Use this custom report to QA page load timing and reveal problem pages. Switch from the "data" table view to the "comparison" table view, and compare load time to bounce rate, allowing you to view the bounce rate for each page against the site average.

Internal and External 404 Report: A custom report to help resolve 404 errors. Includes two report tabs. Tab 1: bad inbound links, and Tab 2: bad internal links. Be sure to change the filter for "page title" to the page title used on your site's 404 page.

Posted by Rachelle Maisner, Account Manager at Digitaria, a Google Analytics Certified Partner

]]>

The following is a guest post from Rachelle Maisner, who recently transitioned from Sr Analyst to Account Manager at Digitaria, a Google Analytics Certified Partner.

I was so excited about the Solutions Gallery that I uploaded 8 custom reports of my own to share with the community, and in about a month I had over 1,600+ imports.

All my custom reports are organized into four categories. These categories are based on the ABC's of analytics, plus D for bonus points: Acquisition, Behavior, Conversion, and Diagnostics.

A is for Acquisition

B is for Behavior

C is for Conversion

Simple E-Commerce Report: A starting point for trending revenue or purchases against visits, with a traffic sources breakdown.

PPC Keywords: Get a paid keyword report with traffic volume, CPC, goal conversions, and cost per conversion.

D is for Diagnostics

Posted by Rachelle Maisner, Account Manager at Digitaria, a Google Analytics Certified Partner

]]> https://googledata.org/google-analytics/8-custom-reports-from-the-google-analytics-solutions-gallery/feed/ 0 New: AdWords Reports for App download campaigns https://googledata.org/google-analytics/new-adwords-reports-for-app-download-campaigns/?utm_source=rss&utm_medium=rss&utm_campaign=new-adwords-reports-for-app-download-campaigns https://googledata.org/google-analytics/new-adwords-reports-for-app-download-campaigns/#comments Wed, 26 Feb 2014 18:08:00 +0000 https://googledata.org/?guid=0fe2852caafe81f284afceb5178a37c6

Today we’re happy to announce a deeper integration between AdWords and Google Analytics for Mobile Apps that will help advertisers make faster and better decisions about marketing their apps.

To put it simply: link your AdWords and Google Analytics accounts and enable auto-tagging, and you’ll start receiving a new set of detailed reports on things like day parts, destination URLs and keyword positions. These automatic reports show exactly how your search and display campaigns are performing and offer rich insights into the kind of users they’re driving to Google Play.

Any user of both AdWords and Google Analytics can have this set of reports by just enabling auto-tagging. We handle the rest, so you can focus on optimizing rather than manually tagging AdWords campaigns.

These new reports can be found under the Acquisition menu for Google Analytics App Views. They’ll become visible to everyone over the next few days.

Insights for display & search campaigns

These new reports cover both display and search campaigns. You can:

Check the Campaigns report to better understand users being driven into your app, and see how they use your app.
Find out from the Day Parts report when users are interacting with your campaigns.
Use Search reports to find out which keywords and search queries are acquiring the most new users.

Click image for full-sized version

A step towards measuring lifetime value of your customers

Ad campaigns should help you find the best customers. These new reports go a long way towards identifying them. Whether you track in-app revenue or specific goal conversions, you’ll be able to tie user quality to the campaign that brought them to your app.

One of our early Beta testers was Nubee, a Singapore-based game development studio. They shared their experience with us:

"We were satisfied that we could track which keywords attributed to sales. Using this data, we were also able to modify the download page." - Shizuka Watanbe, Head of PR, Nubee

We hope you’ll find these new reports useful. You can get them running by linking accounts and enabling auto-tagging today.

Posted by Rahul Oak, Product Manager, Google Analytics for Apps

]]>

Today we’re happy to announce a deeper integration between AdWords and Google Analytics for Mobile Apps that will help advertisers make faster and better decisions about marketing their apps.

These new reports can be found under the Acquisition menu for Google Analytics App Views. They’ll become visible to everyone over the next few days.

Insights for display & search campaigns

These new reports cover both display and search campaigns. You can:

Check the Campaigns report to better understand users being driven into your app, and see how they use your app.
Find out from the Day Parts report when users are interacting with your campaigns.
Use Search reports to find out which keywords and search queries are acquiring the most new users.

Click image for full-sized version

A step towards measuring lifetime value of your customers

One of our early Beta testers was Nubee, a Singapore-based game development studio. They shared their experience with us:

"We were satisfied that we could track which keywords attributed to sales. Using this data, we were also able to modify the download page." - Shizuka Watanbe, Head of PR, Nubee

We hope you’ll find these new reports useful. You can get them running by linking accounts and enabling auto-tagging today.

Posted by Rahul Oak, Product Manager, Google Analytics for Apps

]]> https://googledata.org/google-analytics/new-adwords-reports-for-app-download-campaigns/feed/ 0 Ensuring Data Accuracy with a Tag Management Policy https://googledata.org/google-analytics/ensuring-data-accuracy-with-a-tag-management-policy/?utm_source=rss&utm_medium=rss&utm_campaign=ensuring-data-accuracy-with-a-tag-management-policy https://googledata.org/google-analytics/ensuring-data-accuracy-with-a-tag-management-policy/#comments Wed, 19 Feb 2014 17:26:00 +0000 https://googledata.org/?guid=80e7c7c121e9fbe1de44590c89fc819e

The following is a guest post from GACP Michael Loban, CMO at InfoTrust.

The quality of the website analytics data we have is directly related to the tag management processes adopted by an organization. Most likely, you can remember days when the following incidents may have occurred:

You find that one (or several) of the pages on your site is missing Google Analytics, or some pages had Google Analytics deployed twice causing duplicate pageviews and inflating traffic.
Google Analytics custom variables were inconsistent or missing on some portions of the site, leading to data quality issues.
An unauthorized marketing tag was piggybacking off of another tag.
One of the tags on an international site you managed did not follow the new EU Cookie Laws related to privacy.

Adopting a Tag Management System like Google Tag Manager is a great way to go, but having a great tool to organize and deploy your tags is often not enough. You still need a system, a process, and ongoing review. Here are the steps for creating a tag management policy for your company:

1. Know where you are – what tags are currently firing, where and how? Whether you have a small site with a few hundred pages or an international publication with thousands of pages, it is important to assess your current tag deployment.

Can you say, with 100% confidence, that your analytics tag are located on every page? Are you sure the cookies set by your analytics tag/tool are accurate and not over-writing each other?

Regardless of whether you are confident or not, I suggest using a tool like TagInspector.com (Tag Inspector is an InfoTrust product). It will help you locate:

All the tags on your site, split up by specific pages’ tags, and even pages they are missing from.
Cookies set by various tags and what pages they are set on.
How the tag is deployed – through a tag management system or directly from a page source.
Instances of tag piggybacking – one tag being loaded by another tag.

Here is a screenshot from an example scan. It shows how tags load (commonly referred to as tag hierarchy). We have removed the website URL, but as you can see there are instances when Google Analytics is being loaded by the TMS, and instances where Google Analytics is being loaded directly from the source of the page.

2. Document all approved tags. The average enterprise website might have 25-50 marketing tags. Not all of them have to be present across all pages. However, even if you are considering moving to a Tag Management System, or already are using one, it is not a bad idea to have the following documented and categorized:

Tag name and functionality
Pages or the category pages the tag needs to be on
Information collected through the tag about visitors (cookies set)
Firing rules

Check out Tagopedia – a wiki of tags to learn more about the many different types of tags.

3. Consider the implementation of a Tag Management System. There is a reason this is step three, and not step one or two. A lot of companies jump to this step first, thinking that a new technology will miraculously make all tagging issues disappear. The first step in moving to a TMS is knowing what tags you need to keep, and where they are or how they are loaded on your site so you can remove them from the source after the tag management system is deployed.

When considering the implementation of a tag management system, think about your team. Every website of a TMS vendor says you will no longer need your IT team to make changes to the tags thus simplifying and expediting the process. I have met plenty of marketers who do not want anything to do with a TMS. Even though you will free up your IT resources, you will still need a person or team with the technical training to manage your tags.

Naturally, your first step in evaluating Tag Management vendors should be outlining what features you really need. Google Tag Manager is free, and is one of the few TMS systems that works for both mobile websites and native mobile applications.

NOTE: If you do decide to migrate to a TMS or if you have already done so, you still should scan all the pages across your site to ensure that your tags fire correctly, such as, once per page for analytics tags – and only from your TMS. You certainly want to avoid having a tag in the source of your page and inside a TMS – this will inflate your data and cause data quality issues.

4. Run ongoing site audits to ensure correct tags are deployed across correct pages. Ideally, this will only serve as the insurance. However, ongoing site scans or audits can help you avoid the moments when you realize you did not capture AdWords conversions because your GA or AdWords conversion tag was removed from the conversion page. Keep in mind certain tags might only fire when a user looks at your website on a mobile device, and your scan might need to simulate different user agents. Doing this manually for all the sites you manage, or across one very large site, can be quite challenging. Again, TagInspector.com can help speed up this process and dramatically reduce the effort required. Here is an example screenshot of the scanning options:

5. Think ahead – will you be able to innovate? Complete lock down is in nobody’s best interests. What happens if there is a new platform for A/B testing that you would like to try? How long will it take you to get the tag approved, implemented on your site, verify its performance, and launch a campaign? Keep innovation in mind and make it relatively easy for marketers in your company to adopt new technologies.

One way to go about this is having an application that needs to be completed and approved prior to implementing a new tag. This will help you ensure only tags that meet company standards are implemented on your site.

At the end of the day, tag deployment and data collection will only get more complex. If you do not have any process for managing your tags, it is time to start. If you have some kind of process, perhaps it is time for optimization. Get all the stakeholders in the room, and decide who will be your tag management team, and what the first step will be to ensure tag accuracy. You can’t do analysis if the data isn’t accurate. And your data won’t be accurate if your marketing tags aren’t implemented correctly.

If you would like to learn more about implementing a tag management policy, we would like to invite you to attend a free webinar on March 26^th at 1:00PM EST where we will discus items outlined in this post, and a lot more.

Posted by Michael Loban, CMO at Google Analytics Certified Partner InfoTrust

]]>

The following is a guest post from GACP Michael Loban, CMO at InfoTrust.

You find that one (or several) of the pages on your site is missing Google Analytics, or some pages had Google Analytics deployed twice causing duplicate pageviews and inflating traffic.
Google Analytics custom variables were inconsistent or missing on some portions of the site, leading to data quality issues.
An unauthorized marketing tag was piggybacking off of another tag.
One of the tags on an international site you managed did not follow the new EU Cookie Laws related to privacy.

Can you say, with 100% confidence, that your analytics tag are located on every page? Are you sure the cookies set by your analytics tag/tool are accurate and not over-writing each other?

Regardless of whether you are confident or not, I suggest using a tool like TagInspector.com (Tag Inspector is an InfoTrust product). It will help you locate:

All the tags on your site, split up by specific pages’ tags, and even pages they are missing from.
Cookies set by various tags and what pages they are set on.
How the tag is deployed – through a tag management system or directly from a page source.
Instances of tag piggybacking – one tag being loaded by another tag.

Tag name and functionality
Pages or the category pages the tag needs to be on
Information collected through the tag about visitors (cookies set)
Firing rules

Check out Tagopedia – a wiki of tags to learn more about the many different types of tags.

Posted by Michael Loban, CMO at Google Analytics Certified Partner InfoTrust

]]> https://googledata.org/google-analytics/ensuring-data-accuracy-with-a-tag-management-policy/feed/ 0 Watchfinder clocks 1300% ROI using precision Remarketing with Google Analytics https://googledata.org/google-analytics/watchfinder-clocks-1300-roi-using-precision-remarketing-with-google-analytics/?utm_source=rss&utm_medium=rss&utm_campaign=watchfinder-clocks-1300-roi-using-precision-remarketing-with-google-analytics https://googledata.org/google-analytics/watchfinder-clocks-1300-roi-using-precision-remarketing-with-google-analytics/#comments Thu, 13 Feb 2014 21:23:00 +0000 https://googledata.org/?guid=66d6e1b8d7e0c9f19a10e10d8ddefd51

Watchfinder is a leading UK retailer of premium, pre-owned watches. The company was founded in 2002 as an online-only store selling watches from more than 80 premier manufacturers. Today, it has an annual turnover of £25 million and has recently opened a flagship boutique in the London Royal Exchange.

Counting the hours

Considering the average order value on Watchfinder’s site is over £3,500, the company found buying decisions tended to take time, often spanning weeks or months. In fact, less than 1% of visitors were completing purchases on their first site visit. Watchfinder’s challenge was to re-engage and also maintain a conversation with these visitors, encouraging them to return and make an order. In addition to driving customers back to its site, Watchfinder also wanted to encourage customers to visit its new physical boutique in the London Royal Exchange.

A moment to reconnect

Watchfinder’s agency Periscopix – a Google Analytics Certified Partner – suggested Remarketing with Google Analytics as a great way to reconnect with users. Remarketing with Google Analytics allows advertisers to tap into valuable insights about website visitors who show an interest in products, identify the most relevant audiences, and run ads across the Google Display Network that are tailored to that audience using the industry’s most powerful segmentation capabilities.

Periscopix created 20 highly focused lists of visitors who demonstrated intent but did not purchase. Specifically, lists were based on various aspects of user context such as location, language, and what stage of the purchase funnel they were in. On-site behavior helped establish groups that had spent a certain amount of time on the site or had viewed a certain number of pages. Other lists were created around users who had viewed a specific watch brand on the site.

Additionally, traffic performance analysis across a variety of GA dimensions revealed that certain ISP’s in the London financial district yielded traffic with much higher engagement and above average conversion rates. As a result, Periscopix designed segments around investment banks like JPMorgan and Goldman Sachs to engage with employees at these companies.

Google Analytics’ functionality enabled Periscopix to convey tailored messages to these key groups of interested consumers. For example, London-based users were retargeted with ads encouraging visits to the new London store, while visitors to the .co.uk site from France were retargeted with ads promoting the French site.

Time well spent

Thanks to clear reporting in Google Analytics, it’s been easy to see the impressive results from Watchfinders’ remarketing campaign. Six months in, Periscopix reveals the return on investment is 1300%. Average order value on the site has also increased by 13%, resulting in 34% lower CPAs than Watchfinder’s non-brand search campaigns.

Across all tactics used, the remarketing list that produced the highest conversion rates, both in terms of goals and transactions, was made up of visitors who browsed for 10 minutes or more on their initial site visit without purchasing.

Given Watchfinder's early success with Remarketing with Google Analytics across the Google Display Network, the brand is excited to increase investment in this area going forward.

Be sure to check out the whole case study here.

Posted by the Google Analytics Team

]]>

Counting the hours

A moment to reconnect

Time well spent

Given Watchfinder's early success with Remarketing with Google Analytics across the Google Display Network, the brand is excited to increase investment in this area going forward.

Be sure to check out the whole case study here.

Posted by the Google Analytics Team

]]> https://googledata.org/google-analytics/watchfinder-clocks-1300-roi-using-precision-remarketing-with-google-analytics/feed/ 0 Zillow uses Google Analytics Premium to make data-driven decisions https://googledata.org/google-analytics/zillow-uses-google-analytics-premium-to-make-data-driven-decisions/?utm_source=rss&utm_medium=rss&utm_campaign=zillow-uses-google-analytics-premium-to-make-data-driven-decisions https://googledata.org/google-analytics/zillow-uses-google-analytics-premium-to-make-data-driven-decisions/#comments Mon, 10 Feb 2014 17:33:00 +0000 https://googledata.org/?guid=9e0d4f07f4c8c86f527cbf7738698cf1

Google Analytics Premium lets Zillow grow and scale their company.

“A host of functions at Zillow use Google Analytics every day… Marketing, business intelligence, design, engineering and usability are using it to drive product decisions, user experience decisions, and business decisions.”

- Jeremy Wacksman, VP Marketing at Zillow

Zillow is the home and real estate marketplace that helps people share vital information about home values, rentals, mortgages and a lot more. Zillow was founded in 2005 and now has over 110 million U.S. homes in its living database. (That name? A combination of “zillions of data points” and the pillows where happy homeowners rest their heads.)

Recently we sat down with Jeremy Wacksman, Zillow’s VP of Marketing, to learn how they’ve been using Google Analytics Premium to help them grow at such an amazing pace. Here’s what he told us:

This comment stands out: “As an Internet company that has reinvented itself as a mobile-first business, analytics across devices is a big challenge for us.”

A lot of companies are reinventing themselves for mobile today, and we’ve been working hard to make sure Google Analytics Premium can help them measure all those new cross-device journeys. The goal, as always, is to help businesses gather meaningful data, easily discover insights that they can act upon to improve results and boost the bottom line.

Learn more about Google Analytics Premium here.

Posted by Adam Singer, Google Analytics Advocate

]]>

Google Analytics Premium lets Zillow grow and scale their company.

- Jeremy Wacksman, VP Marketing at Zillow

Recently we sat down with Jeremy Wacksman, Zillow’s VP of Marketing, to learn how they’ve been using Google Analytics Premium to help them grow at such an amazing pace. Here’s what he told us:

This comment stands out: “As an Internet company that has reinvented itself as a mobile-first business, analytics across devices is a big challenge for us.”

Learn more about Google Analytics Premium here.

Posted by Adam Singer, Google Analytics Advocate

]]> https://googledata.org/google-analytics/zillow-uses-google-analytics-premium-to-make-data-driven-decisions/feed/ 0 Improving Remarketing with Google Analytics: A UI Refresh and List Importing https://googledata.org/google-analytics/improving-remarketing-with-google-analytics-a-ui-refresh-and-list-importing/?utm_source=rss&utm_medium=rss&utm_campaign=improving-remarketing-with-google-analytics-a-ui-refresh-and-list-importing https://googledata.org/google-analytics/improving-remarketing-with-google-analytics-a-ui-refresh-and-list-importing/#comments Thu, 30 Jan 2014 16:35:00 +0000 https://googledata.org/?guid=b7d4c66ae42ae89ddb305d55ab763f74

Last year, we released a new, more powerful version of segmentation, supporting more robust user-centric analysis (recap here).

Now you can achieve the full power of this enhanced segmentation in Remarketing with Google Analytics.

With this overhaul (which is rolling out over the next two weeks), you can more easily create Remarketing lists based on origin, demographics, and behavior to re-engage with your audiences like never before.

New interface under Admin > Remarketing Lists

One of our early users shared their experience so far:

“We have 8 target user segments that we engage with through Eloqua. Google Analytics provides us with a flexible environment to track the behavior of these segments across all incoming traffic channels. Now we can easily import these segments to make our remarketing spend much more effective.” --Oleg Rogynskyy, CEO, Semantria

Got lots of segments that you'd like to act on? No problem. You can now import from your existing segments in the Remarketing list builder. This includes all custom segments you’ve created, plus segments you import from the solutions gallery.

And after importing...

We're excited to release this improvement and make Remarketing with Google Analytics simpler and more powerful. You can get started by importing the Remarketing Starter pack from the Google Analytics Solutions Gallery.

Stay tuned for more improvements in the coming weeks!

Posted by Dan Stone, Product Manager, Google Analytics

]]>

Last year, we released a new, more powerful version of segmentation, supporting more robust user-centric analysis (recap here).

Now you can achieve the full power of this enhanced segmentation in Remarketing with Google Analytics.

New interface under Admin > Remarketing Lists

One of our early users shared their experience so far:

And after importing...

Stay tuned for more improvements in the coming weeks!

Posted by Dan Stone, Product Manager, Google Analytics

]]> https://googledata.org/google-analytics/improving-remarketing-with-google-analytics-a-ui-refresh-and-list-importing/feed/ 0 2014 Digital Analytics Association Awards For Excellence https://googledata.org/google-analytics/2014-digital-analytics-association-awards-for-excellence/?utm_source=rss&utm_medium=rss&utm_campaign=2014-digital-analytics-association-awards-for-excellence https://googledata.org/google-analytics/2014-digital-analytics-association-awards-for-excellence/#comments Mon, 27 Jan 2014 19:50:00 +0000 https://googledata.org/?guid=07e4bc0432f76187867c528464cc4526

It’s award season once again - Digital Analytics awards!

The Digital Analytics Association exists to help organizations illuminate and overcome the challenges of data acquisition, exploration, deduction and application. The DAA is a not-for-profit, volunteer-powered association, and strives to help individuals become more valuable through education, community, research and advocacy. If you are involved in the analytics industry, we encourage you to check out what the DAA has to offer.

This week, the DAA announced its list of nominees for the DAA Awards of Excellence. These awards are a great way to celebrate the outstanding contribution to our profession of individuals, agencies, vendors and practitioners.

This year’s list of nominees is chock-full of highly talented individuals, new technologies, agencies & vendors. We’re excited to see so many inspirational leaders nominated for recognition and are looking forward to the digital analytics industry growing for many years to come via their leadership.

We are also honored to see a few Googlers nominated for awards.

Krista Seiden has been nominated for Digital Analytics Rising Star and Practitioner of the Year. Our Analytics Evangelist, Justin Cutroni, our Analytics Advocate, Daniel Waisberg, and our former GACP Program Manager, Jesse Nichols, who travel the world sharing Analytics love have each been nominated as Most Influential Industry Contributor (individual). Jesse has also been nominated for Practitioner of the Year.

We’d also like to recognize the many members of our GACP network who also received nominations. We wish you all the best of luck!

If you’re a DAA member make sure you vote by January 31. Winners will be announced at the 2014 DAA Gala in San Francisco on March 18. Tickets are available now.

Posted by the Google Analytics Team

]]>

It’s award season once again - Digital Analytics awards!

We are also honored to see a few Googlers nominated for awards.

We’d also like to recognize the many members of our GACP network who also received nominations. We wish you all the best of luck!

If you’re a DAA member make sure you vote by January 31. Winners will be announced at the 2014 DAA Gala in San Francisco on March 18. Tickets are available now.

Posted by the Google Analytics Team

]]> https://googledata.org/google-analytics/2014-digital-analytics-association-awards-for-excellence/feed/ 0 Learn About Analytics From Googlers At These Upcoming Events https://googledata.org/google-analytics/learn-about-analytics-from-googlers-at-these-upcoming-events/?utm_source=rss&utm_medium=rss&utm_campaign=learn-about-analytics-from-googlers-at-these-upcoming-events https://googledata.org/google-analytics/learn-about-analytics-from-googlers-at-these-upcoming-events/#comments Wed, 22 Jan 2014 22:04:00 +0000 https://googledata.org/?guid=e13db84f90aa652f49a88a4eb4f439bc

We’re excited to be well into 2014, another year marketers and businesses will make continued investments in Analytics education for their teams. With that, conference season continues to ramp up.Things are likely moving fast for you as well, so we wanted to make sure you were updated on some of the key industry events our team members would be presenting at for the next few months. Following is a brief list. We hope to see you in-person at some of these (or on the digital discussions for our Webinars).

Googler Daniel Waisberg presenting on The Full Customer Journey in Dublin.

1/26: Search Marketing Expo Israel

Analytics Advocate Daniel Waisberg will be presenting a session on segmentation. Learn more.

1/29: Infopresse: Digital Performance in Montreal, Canada

Google’s Analytics Evangelist Justin Cutroni will be speaking on Universal Analytics. Learn more.

2/6: IAB UK: Award Winning Attribution in London

Daniel Waisberg will be presenting on Attribution Modeling. Learn more.

2/11: SES London
Daniel Waisberg will be presenting on Segmenting your data to make better decisions. Learn more.

2/14: Congresso E-Commerce Brasil De Search & Vendas 2014

Googler Eduardo Cereto will be presenting on using Analytics for E-commerce marketers and agencies. Learn more.

2/28: International Christian Media Convention in Nashville, TN

Analytics Advocate Adam Singer will share key metrics to measure for the mobile / apps ecosystem. Learn more.

3/18: Travel Technology Initiative in London

Daniel Waisberg will be speaking on the importance of attribution for travel professionals. Learn more.

3/18: Game Developer Conference in San Francisco

Googlers Russel Ketchum and Rahul Oak will be presenting a session for app developers on using data to improve their app. Learn more.

3/21: Be-Wizard in Remiti, Italy

Justin Cutroni will be presenting on making data actionable with Remarketing. Learn more.

3/25: SMX Munich
Justin Cutroni will be speaking on people, process & platform: how to conceptualize your digital analytics practice. Learn more.

3/27: PRSA Big Data Webinar (Online)

Adam Singer will be presenting on how PR pros can use Google Tools to put data to work for their programs. Learn more.

4/2: Social Media for PR and Corporate Communications Conference in Orlando

Adam Singer will be presenting on how to best measure and improve your social campaigns using data. Learn more.

4/7: SearchLove in Boston
Justin Cutroni will be presenting a session on best practices for cohorts and user measurement. Learn more.

4/7: Google Analytics Workshop in Washington DC

Adam Singer will be sharing a half-day workshop on using Analytics for communicators along with other trainers from PRNews. Learn more.

4/16: Analytics & Optimization Summit (Online)

Googler Krista Seiden will be presenting on testing and optimization at this online digital advertising event. Learn more.

4/17: Building a Testing Culture panel at OptiCon

Krista Seiden will be presenting on a panel at Optimizely’s OptiCon conference on best practices and tips for building a testing culture. Learn more.

And remember, even if you can’t make it to an event in person, you can follow Google Analytics on Twitter and Google+ where we share highlights from events.

Posted by the Google Analytics Team

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Googler Daniel Waisberg presenting on The Full Customer Journey in Dublin.

1/26: Search Marketing Expo Israel

Analytics Advocate Daniel Waisberg will be presenting a session on segmentation. Learn more.

1/29: Infopresse: Digital Performance in Montreal, Canada

Google’s Analytics Evangelist Justin Cutroni will be speaking on Universal Analytics. Learn more.

2/6: IAB UK: Award Winning Attribution in London

Daniel Waisberg will be presenting on Attribution Modeling. Learn more.

2/11: SES London
Daniel Waisberg will be presenting on Segmenting your data to make better decisions. Learn more.

2/14: Congresso E-Commerce Brasil De Search & Vendas 2014

Googler Eduardo Cereto will be presenting on using Analytics for E-commerce marketers and agencies. Learn more.

2/28: International Christian Media Convention in Nashville, TN

Analytics Advocate Adam Singer will share key metrics to measure for the mobile / apps ecosystem. Learn more.

3/18: Travel Technology Initiative in London

Daniel Waisberg will be speaking on the importance of attribution for travel professionals. Learn more.

3/18: Game Developer Conference in San Francisco

Googlers Russel Ketchum and Rahul Oak will be presenting a session for app developers on using data to improve their app. Learn more.

3/21: Be-Wizard in Remiti, Italy

3/27: PRSA Big Data Webinar (Online)

Adam Singer will be presenting on how PR pros can use Google Tools to put data to work for their programs. Learn more.

4/2: Social Media for PR and Corporate Communications Conference in Orlando

4/7: Google Analytics Workshop in Washington DC

Adam Singer will be sharing a half-day workshop on using Analytics for communicators along with other trainers from PRNews. Learn more.

4/16: Analytics & Optimization Summit (Online)

Googler Krista Seiden will be presenting on testing and optimization at this online digital advertising event. Learn more.

4/17: Building a Testing Culture panel at OptiCon

Krista Seiden will be presenting on a panel at Optimizely’s OptiCon conference on best practices and tips for building a testing culture. Learn more.

And remember, even if you can’t make it to an event in person, you can follow Google Analytics on Twitter and Google+ where we share highlights from events.

Posted by the Google Analytics Team

]]> https://googledata.org/google-analytics/learn-about-analytics-from-googlers-at-these-upcoming-events/feed/ 0 How the Analysis Exchange is helping Non-Profits make data-driven decisions https://googledata.org/google-analytics/how-the-analysis-exchange-is-helping-non-profits-make-data-driven-decisions/?utm_source=rss&utm_medium=rss&utm_campaign=how-the-analysis-exchange-is-helping-non-profits-make-data-driven-decisions https://googledata.org/google-analytics/how-the-analysis-exchange-is-helping-non-profits-make-data-driven-decisions/#comments Thu, 16 Jan 2014 17:57:00 +0000 https://googledata.org/?guid=056c96fb8eaaef29c0f3c372d602ca1a

The following is a guest post from Eric Peterson, Senior Partner at Google Analytics Certified Partner Web Analytics Demystified.

Summary: Web Analytics Demystified continues to advance the Analysis Exchange to help anyone, anywhere get “hand’s on” experience conducting analysis with Google Analytics in an effort to support non-profits worldwide.

While thousands of non-profit organizations use Google Analytics on their websites, many have not yet been able to take full advantage of the data generated on their site’s performance. The Analysis Exchange, an education initiative developed by Web Analytics Demystified that provides free web data analysis to non-profits, offers organizations an opportunity to gain insights from web analytics to better meet their goals.

The Exchange pairs a non-profit organization with two web analysts --- one a student wanting the hands-on training and the other a mentor with years of direct experience in the analytics field. Together, they work on projects with objectives aimed at improving the non-profit’s website performance and overall use of their analytics data.

Since its introduction, over 400 non-profit organizations have used the Analysis Exchange for more than 1,000 projects using data from Google Analytics. Among these organizations have been those involved in public media, foundations, environmental concerns, youth-focused organizations, museums, schools, and many others.

Learn more about the Analysis Exchange in this brief video:

Paull Young, Director of Digital at charity: water, has achieved success with multiple Analysis Exchange projects for his organization. He says, “I see analytics becoming central to how non-profits do business – though I don’t see that being the case right now. charity: water is one of the most digitally focused non-profits you’ll find, but we’re at the front of a trend towards online donations that is only going to increase.

Every non-profit aims to become more and more efficient, delivering maximum impact for the minimum amount of cost. Smart application of analytics will be a must to achieve this objective.”

Other organizations have gained value from Analysis Exchange projects by not only exposing ‘what happened’ on their site and what were the successes but more importantly identifying factors that led to successes on the site and how to make improvements. An example of some takeaways have been:

What content visitors consumed and where they came from
What social channels drove the most activity to the site as well as off the site
Factors that lead to significant increases in visits
Competitive benchmarks of success
What factors led to declines in traffic and how to correct

Analysis Exchange projects are completely free and take less than a few hours for non-profits and mentors. Google Analytics is the standard analytics tool used for all projects. Its ease-of-use dramatically improves the non-profits ability to continue to use web analytics after projects are completed.

We’re looking for more non-profits as well as student-mentor partners to sign up to the The Analysis Exchange. You can learn more about our effort at www.analysis-exchange.com or write our Executive Director Wendy Greco directly at wendy.greco@analysis-exchange.com.

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The following is a guest post from Eric Peterson, Senior Partner at Google Analytics Certified Partner Web Analytics Demystified.

Every non-profit aims to become more and more efficient, delivering maximum impact for the minimum amount of cost. Smart application of analytics will be a must to achieve this objective.”

What content visitors consumed and where they came from
What social channels drove the most activity to the site as well as off the site
Factors that lead to significant increases in visits
Competitive benchmarks of success
What factors led to declines in traffic and how to correct

]]> https://googledata.org/google-analytics/how-the-analysis-exchange-is-helping-non-profits-make-data-driven-decisions/feed/ 0