Google Data

As we approach the holidays, shoppers are looking for the perfect gifts for friends and family. When they have picked a product and are trying to decide where to purchase, knowing how much the shipping might cost helps them make that choice. In Septe…

Posted by Manu Cornet, Software EngineerManu: Hey, how would you fancy some new Gmail themes?Jake: Sure, I would love that! How usable are they?Manu: Huh, usable? Well, there’s a flishy-flashy theme that blinks every…Jake: What? I don’t want thin…

November 20 will mark the 100th anniversary of the start of the Mexican Revolution and we’re looking forward to observing that anniversary on YouTube by celebrating a new revolution that’s taking place in Mexico today: a cultural revolution that h…

We’ve just released AdWords Editor 8.5 for Windows and Mac. This version adds support for several new AdWords features, making it even easier to manage your AdWords account. Among other additions, version 8.5 includes new tabs for managing Audiences,…

We want to let the developer community know about a change to the officially supported URL for YouTube API ClientLogin requests. Previously, developers who wanted to obtain authentication credentials via a username and password had to send their Client…

Webmaster level: AllEveryone who uses the web knows how frustrating it is to land on a page that sounds promising in the search results but ends up being useless when you visit it. We work hard to make sure Google’s algorithms catch as much as possib…

This is the latest in our series of YouTube highlights. Every couple of weeks, we bring you regular updates on new product features, interesting programs to watch, and tips you can use to grow your audience on YouTube. Just look for the label “YouTub…

Posted by Ullas Gargi and Rich Gossweiler, Research TeamIt seems clear that the TV is a growing source of online audio-video content that you select by searching. Entering characters of a search string one by one using a traditional remote control and …

(Cross-posted on the Official Google Blog.)Google Instant makes search faster by displaying not just predictions but actual search results as you type. This saves valuable time on a desktop browser, but wouldn’t it be great to have Google Instant on …

We know that developers are always interested in learning about new APIs and best practices for existing ones. And, one of the best ways to learn is face to face interaction with an expert in the subject.Your friendly neighborhood Google Developer Rel…

Last week around 30 Git developers and users gathered for GitTogether ‘10 at Google’s headquarters in Mountain View, CA for three days of hacking, sharing ideas, and making plans for the future of Git and its supporting tool ecosystem. This was th…

Monitoring your AdWords account performance allows you to make informed optimization decisions and is an important part of managing a successful account. AdWords provides many easy-to-use free tools that Grantees should take advantage of on a regular basis. Check out a few tips on tracking your account performance below.

Check Account Statistics

You can view your account statistics at the campaign, ad group and keyword levels. These metrics are all good indicators of how well your campaign is performing. Account statistics include clicks, impressions, CTR (clickthrough rate), average CPC (cost-per-click) and average position.

There are several things you will want to consider when reviewing these statistics and evaluating how well your campaigns are performing:

• Whether or not your ads are running
• Amount of impressions and clicks your ads are accruing
• How your campaign’s traffic is converting into meaningful actions such as donations

Create Custom Alerts

An easy way to identify changes in your account is to create custom alerts for metrics you want to measure. Once you create an alert and specify the parameters of what you want to monitor, you will be automatically notified when certain changes occur within your campaigns and ad groups. Learn more about creating custom alerts at the AdWords Help Center.

Run Reports Regularly

You can create reports that tell you exactly what statistics you want to know at the campaign, ad group and keyword level. These reports are available through the Report Center and the Campaigns tab. You can view the reports directly in your account or download them in a variety of common formats. You also have the ability to schedule reports to be sent to you via email automatically.

Check out the following reports:

• Account-level reports
• Ad reports
• Ad group reports
• Campaign reports
• Destination URL reports
• Geographic reports
• Keyword reports
• Search term reports

Use Google Analytics

Google Analytics is a free tool that can help you identify how people found your site, how they explored it and how you can enhance visitor experience. For more details on how to use Google Analytics please check out our past blog post.

For more optimization tips and strategies please visit the AdWords Optimization Center.

With every Google Chrome release, we hope to bring new features and improvements that will make your life on the web speedier, simpler, and more secure. Today, we’re excited to introduce the integrated PDF viewer to the beta channel.PDF is a popular …

Want to build applications that talk to DoubleClick for Advertisers but not sure where to start? With the release of the new Google Code site for DFA, developers now have a comprehensive set of guidelines for using DFA’s web services API.The new site…

Today at Ad Tech NYC, we announced a few major new features in your Intelligence reports which should be very useful: Major Contributors for Custom Alerts, and SMS and Email alerts.Major ContributorsWhen you have a custom alert set up to capture import…