May 10th, 2013 | Published in Uncategorized
With DoubleClick Search, you already get instant Floodlight conversion data in all your reports to bring you the freshest, most reliable data. This is just one of the ways we’re focusing on our our reporting investments to help you make better decisions in search, and beyond.
To make your digital marketing even smarter, we’ve recently increased how quickly you can see your offline conversions in DoubleClick Search, so that they’re just as fast as the online conversions you get today:
- Conversion statistics such as Actions, Transactions, and Revenue are updated in the DoubleClick Search UI in near-real time for today and yesterday, so you’ll be able to make smarter decisions with up-to-the-minute feedback.
In addition, we’ve made some improvements to the Click ID-based Conversion API:
- A newly generated Click ID now becomes usable in the DS Conversion API in near-real time
- The API documentation was updated to include guidelines on how to distinguish between DS and non-DS click IDs using the gclsrc parameter. We also added details on error handling for batched conversion uploads.
We’re excited about these recent real-time reporting developments, and look forward to bringing you more tools to power your business with all the insights you need.
For more information on instant conversions or our Conversions API service, reach out to your DoubleClick Search representative or our support team at firstname.lastname@example.org.