Google’s Search Trend data provides a wealth of information on what consumers are searching for. The ThinkHoliday site highlights trends in retail and insight into the types of product searches that consumers are conducting this holiday season.
Publishers can leverage search trend data or content on their website that’s related to specific products and find products available through Google Affiliate Network advertisers. Our newly enhanced Product Search feature enables publishers to find products and build links to specific products across all approved advertiser relationships. Starting today, users will enjoy an even faster experience, with more relevant results for their product search. We strongly encourage publishers to use this feature to build product specific links for placement on their sites and start promoting this season’s most popular gifts.
How it works:
The Find Products feature allows publishers to access advertisers’ product feeds within the Google Affiliate Network interface. Publishers can view product price, image, image size, category and description in addition to tracking and creative urls.
To search for a product, sign in and go to the Products tab. Enter the name of a product you want to promote on your website and click ‘go.’ Your product search results will appear ranked by relevancy to the keywords entered.
Please note that providing specific criteria generates better results. You can search by criteria such as keywords, brand, advertiser name, product name, UPC, ISBN, MPN and/or SKU. To exclude products place a minus (-) in front of any of your criteria. For example, "digital camera -accessories".
Ever wonder how specific products perform?
Google Affiliate Network publishers can gain insight into the conversions for specific products from many Google Affiliate Network advertisers via the Product Detail Report. You can navigate to the Product Detail Report via the navigation bar on the left side of your screen. (Sign in, visit the Reports Tab >> Product-Related >>Products Detail)
This holiday season presents an opportunity to focus on the specific products that your visitors are looking for. By leveraging Google’s search trend data, the enhanced Find Products feature within your Google Affiliate Network account and product level reporting, you can optimize your affiliate ads for the best performing products.
The Google Affiliate Network Team
Posted by Sheila Parker, Product Manager