|Dean & Jack Daniel|
Eight years of primary school, Five years of secondary, Four years of University, Six jobs.
I spent ages 3-9 wanting to be in An Garda Síochána (Cop, Policeman, Hot Fuzz)
9-13 wanting to “work with computers”
13-17 wanting to be an Architect
18 back to An Garda Síochána
And finally, settled down in a Marketing degree.
Rule one of Google: Quantify everything, it makes everything look more impressive.
The thing that prepared me most was the numerous jobs I had before joining Google. These included working on my Dad’s factory floor folding shirts or collecting empty pint glasses at the famous Fagan’s pub in Drumcondra, Dublin and working in Marketing for ESB’s Customer Supply team.
Then came my degree. DCU’s Marketing, Innovation and Technology course is honestly one of the best in the country. It offers a great mix of both traditional marketing theory combined with new age technology and offers a deep dive into practical real-world examples.
And after that came, well, Google.
Tell us about a typical day in your life at Google.
My brain doesn’t turn on until around 10:00 am. So up until that point I eat breakfast and plan for the day.
Next, I feed Chadwick, my turtle:
|Super Ninja Turtle|
I work in the Branding Team where I’m an Account Manager for a handful of Google’s clients. It’s fast-paced, constantly changing and most importantly, interesting.
I normally start by reading through my inbox, looking for anything urgent that needs to be handled. Which is normally everything. Two pieces of advice regarding email: First, don’t email; try and pick up the phone instead, it solves things faster. Second, say it in 200 words or less. People have a short attention span, so keep it short ‘n sweet.
After that, I could be doing anything from helping a brand manager put together a media plan for a new marketing campaign, right down to giving a training to a digital agency on the “how to” of getting the most out of a YouTube Channel. The nature of branding clients means they have a big focus on Display Advertising and YouTube so one of the best parts of my job is playing around on YouTube during the day. You know those skippable Ads, massive banners on the youtube homepage or the Hunter Shoots a Bear Tipp-Ex Ad? Well that’s what I do.
One thing about working in advertising is the fast pace. With constant product development and market evolution, you are learning on the job all the time. So I spend a large portion of my time in training sessions and reading about new product releases and industry reports. I think that new graduates have a tendency to stop learning once they finish college...I know it sounds a little trite, but you never stop learning.
One fun fact about yourself?
In my final year of college I was the face of DCU’s marketing campaign. Unfortunately Google so far has refused to pay me to model for them.
|DCU's most successful Ad campaign ;-)|
I could probably talk for an hour on this one but because I’m rapidly approaching my word count limit, here are my top five:
1. Do your core job really well first. After that, you can start focusing on other stuff.
2. All things have an expert, the trick is to find that person, be nice to them and ask them for help when you need it.
3. Become an expert in something. People will be nice to you.
4. “If all you have is a hammer in the toolbox, everything looks like a nail.” - This is a business saying and there’s nothing wrong with it.
5. The last and probably most important thing to remember is “confidence”. Whether it’s during an interview or doing your job. Having and showing confidence is key.
Interested in working for Google Dublin? Check out our new grad positions today and apply!
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Posted by Dean Magee, Brand Account Manager.