April 15th, 2008 | Published in Google Website Optimizer
Welcome to the Website Optimizer Blog
Are you optimized?
Wouldn't it be nice to test which of these two headlines might encourage you to learn more about Website Optimizer? Well, that's exactly what Website Optimizer does in a nutshell: you can test different variations of your site content to determine what is most effective at getting your visitors to take the action you want them to take. That desired action could be anything from a visitor making a purchase or signing-up for your newsletter, to spending a set amount of time on your page - the possibilities are endless.
Now that Website Optimizer has been around for a year, we thought it was high time to remove our beta label and start our own blog. The purpose of this blog will be threefold:
- Keep you up-to-date on the latest developments that relate to Website Optimizer, such as new features or service updates.
- Share industry best practices, tips, and tricks about testing, so that novice and experienced testers alike can get the inspiration and knowledge to help them successfully launch that next cool test
- Highlight case studies from folks like you, so that the interesting work you're doing can get the attention it deserves in the testing community
We hope you'll consider subscribing to the blog to receive posts in your Inbox, or just stopping by every now and then for a dose of testing talk. We also hope everyone who has a website will use controlled experiments to make sound decisions about their content and design. In the long run, we see that practice as being good for Internet users, since they get well-designed web pages, and good for website owners, since their website performs better for them.
Thanks for checking out the blog, and don't forget to also stop by our Google Group if you're feeling chatty - another great area to discuss testing strategies, technical questions, and industry insights.