May 6th, 2008 | Published in Google Website Optimizer
It's been an enlightening day at eMetrics San Francisco. Our Multivariate Testing Panel raised key points about the good, the bad and the ugly of website testing, with one we like to stress: before you start testing, get consensus on your measures of success.
It's crucial to make sure your team agrees on goals for your tests. There's no point trying to increase downloads if everyone else (or your boss) would prefer more sign-ups. Once you know what you're aiming for, you can launch the most relevant tests for your site, and your results will be even more valuable.
For more best practices, see our earlier post about key testing concepts and our Helpful Hints on our website.