June 10th, 2008 | Published in Google Website Optimizer
We spend a lot of time making Google Website Optimizer very flexible so you can do all kinds of neat experiments. You can test multiple pages and goals, and slice and dice a single page's content to come up with dozens of different recipes. See some of these more advanced testing ideas here in the Website Optimizer Help Center.
But, we also know that many of you just want a really simple way to compare two different pages. That's why the Website Optimizer user interface has been designed to walk you through each step of setting up an experiment.
I was at a conference a couple weeks ago and people were amazed how easy it is to set up an AB test. It requires minimal technical expertise and can literally be done in a few minutes. If you'd like to see for yourself, check out this short video where we set up a test from start to finish in a few minutes.