August 5th, 2009 | Published in Google TV Ads Blog
We've partnered with VisibleWorld, a video technology company, to offer our clients a discount on creative versioning. Advertisers with existing creatives can now generate multiple versions of their ads to tailor their messaging at a discounted rate of $50 per ad version.
Visible World's services allow advertisers to create versions of an ad to better tailor and target messaging to various audiences. For example, if an advertiser targets both men and women, he can create one ad version tailored for male oriented networks, and another for female heavy networks and programs. In addition, Visible World's low-cost versioning services allow customers to add unique 800 numbers or URLs in each ad to track response rates more granularly. Lenovo used their services to great success in the past.
You can learn more about this partnership here.
Posted by Sekema Newton, Account Executive for Google TV Ads