January 22nd, 2009 |
Google TV Ads Blog
Here at the Google TV Ads engineering offices we're geeks for TV scheduling and measurement. We spend our days working out the best ways to make television inventory accessible to all advertisers. We go gaga over building an auction marketplace that offers innovative ways to target viewers. And, we shed a single happy tear when we're able to gather and report on the viewership of an ad to tell how many TVs were tuned in. We're particularly proud that our platform now offers access to an ever broader audience as we have expanded our inventory offerings.
That's why we're so excited to announce the launch of our first national inventory from our partnership with NBC Universal. Starting this week, Google TV Ads advertisers
will have access to national cable inventory on Sleuth and Chiller TV, reaching over 45 million and 28 million homes respectively.
Sleuth offers all types of programming, from reality television to movies, in the genre of Crime and Mystery. And Chiller TV provides horror and suspense programs.
As with all our inventory, we're able to provide detailed reports for ad airings on these previously unmeasured networks using our large sample size and second-by-second measurement. Report data includes the number of impressions, CPM cost, and audience retention for each ad airing.
Sleuth and Chiller TV networks have been available for targeting through our partnership with Dish Network. If you already have a campaign using these networks, we'll automatically include you in the auction for all inventory on these networks. But, you may need to increase your budget to cover the increased number of expected impressions. We can help you identify whether your budget and bid are likely to cover the networks and dayparts you've selected; simply click on the "Calculate Weekly Estimates" button on the Set Pricing screen. Learn more about estimated impressions and cost. You'll also want to make sure your ad meets all recommended technical requirements.
Stay tuned for upcoming announcements of the addition of even more inventory on networks including MSNBC, CNBC, Oxygen and SciFi.
Posted by Greg Hecht, Software Engineer for Google TV Ads