December 3rd, 2008 | Published in Google TV Ads Blog
We're thrilled to partner with Hallmark and expand Google TV Ads' inventory offering, allowing advertisers national reach on networks focusing on family-friendly programming. Hallmark Channel appeals to a largely female audience and consistently ranks among the top 10 ad-supported cable networks in prime time and total day household ratings. Programs and movies aired on Hallmark Channel often rank in the top five amongst women ages 25-54.*
While this new inventory will not launch in the Google system until early 2009, Hallmark's popular programming and attractive demographic are available to advertisers today through our existing partnership with Dish Network. Through the Google TV Ads interface, advertisers can easily find Hallmark Channel and other family-friendly programming by simply sorting networks by genre.
To learn more about Google TV Ads and how to maximize your TV advertising dollars, please visit our official Google TV Ads website.
Posted by Neha Mandal, Associate Marketing Manager for Google TV Ads
*Source: Nielsen Media Research, 2008