November 3rd, 2009 |
Google Student Blog
"Students have first hand experience with real clients and real budgets to get real results. Is there a better way to gain experience with the real world?"
"The Challenge energized me and my students. The ability to work with a real-life client and spend "real money" on Google AdWords was unique and exciting."
The Google Online Marketing Challenge is a global student competition open to any higher education institution anywhere in the world. The 2009 Challenge had over 10,000 students in 57 countries competing and we want this year's Challenge to grow even more .... please help us to get the word out!Teams of 3-6 students receive US$200 of online advertising with AdWords and then find local businesses to work with to devise an online marketing campaign. Teams outline a strategy, run their campaign, assess the results and provide the business with recommendations to further develop their online marketing. The winners are judged by an international panel of independent academics.
The challenge is a great way to get you and your classmates involved in the quickly evolving world of online marketing. It's a skill you'll want to have as you graduate and prepare to enter a tough job market and it's definitely a fun way to gain real-world experience with a real client.
Your professor, lecturer or whoever teaches you, enters their student team into the Challenge. If you think your professors, lecturers or tutors might be interested in signing their classes up for the Challenge, let them know about this opportunity! Your professor can obtain more information in the Academic Guide (http://www.google.com/onlinechallenge/students_guides.html) which is filled with information your professor will want to know to decide if the Challenge is right for their class.
The Challenge is open to any university, any discipline, at the graduate or undergraduate level in any country.
Registration closes: January 22, 2010
Challenge starts: January 28, 2010
Challenge ends: June 4, 2010
Winners announced: July 2010
Posted by Meghan O'Farrell,