September 14th, 2010 | Published in Google Public Policy
Updated with video from the event below.
Let's say you go to a documentary screening at the National Archives. After the screening your friend really wants gelato. You search for a place nearby on your phone. Along with your search results you see an ad for a gelato bar that, turns out, is only a block away. Your friend gets bourbon vanilla and you get pistachio. Everyone is happy. How did your phone know to serve you a gelato ad for a place around the corner instead of Georgetown? It's called geo-location advertising, and along with innovations like social advertising, interest-based advertising, and pay-per-click search ads, it's one of the biggest things in online advertising.
The U.S. online advertising economy is now $25 billion a year. But this growing space is little understood in Washington. Why are advertisers shifting money from TV and print to the web? How are ad prices set? Do those banner ads really work? Is geo-location a threat or new way to get discounts from your favorite stores? Will the iPad and tablet devices hurt newspapers or lead to their rebirth?
As part of our ongoing Google D.C. Talks series, and in conjunction with DC AdWeek, we'll discuss these questions and more with the Interactive Advertising Bureau's leader Randall Rothenberg and industry experts in search, display, and social advertising. The discussion will cover the basics of online advertising as well as emerging trends and interesting uses.
Google D.C. Talks Presents
10 Things You Don't Know About Online Advertising
Monday, September 20th
2:00 PM - 4:00 PM
1101 New York Avenue, NW
Washington, DC 20005Please
Click here to RSVP.
Updated with video from the event: