May 25th, 2010 | Published in Google Public Policy
We created Google Analytics to help website owners aggregate and analyze their traffic so they can improve and update their sites. Like traffic pattern reports tell you about traffic on a highway or street, Google Analytics provides general trends for a website (numbers of visitors, average time spent on one page) without revealing any personally identifiable information.
We hope this option will give users even more choices when online. For more information on user choices when using Google Analytics, check out this overview. And for information on other Google efforts to provide you with choice and control, check out the Google Privacy Center.