July 13th, 2010 | Published in Google Public Policy
Convergence is an overused and misused term, but fortunately it’s back in vogue for all the right reasons at the Federal Communications Commission. Back in December, Google and others suggested that the FCC pave the way for the convergence of the Internet and the television screen in their National Broadband Plan. Such a convergence would increase innovation, enhance consumer experiences, and drive broadband adoption and usage. While the technical ability to access Internet and video content through a television platform has been possible for years, an open and vibrant retail video device marketplace has yet to materialize.
In comments we filed today with the FCC, we expressed our support for the so-called “AllVid” solution. This approach would allow consumers to purchase inexpensive universal adapters, featuring common interfaces and standards, that would connect with smart video devices, including TVs. In essence, for the first time consumers would be able seamlessly to bring the full power of the Internet to their in-home TV screen. That’s the kind of convergence we think everyone should be able to support.