December 23rd, 2009 | Published in Google Public Policy
Since we announced our plans to acquire AdMob, we've been excited about the positive reaction -- particularly from advertisers and publishers who have told us that they're enthusiastic about the possibilities for how the combination of AdMob and Google can improve the effectiveness of mobile display advertising.
As we said when we announced the deal, we don't see any regulatory issues with this deal, because the rapidly growing mobile advertising space is highly competitive with more than a dozen mobile ad networks.
That said, we know that closer scrutiny has been one consequence of Google's success, and we've been talking to the U.S. Federal Trade Commission over the past few weeks. This week we received what's called a "second request," which means that the FTC is asking for more information so that they can continue to review the deal.
While this means we won't be closing right away, we're confident that the FTC will conclude that the rapidly growing mobile advertising space will remain highly competitive after this deal closes. And we'll be working closely and cooperatively with them as they continue their review.