April 28th, 2008 | Published in Google Merchant
In Q1, we attended several industry events where merchants were interested in hearing about other merchants' experiences with our commerce solutions products, particularly Google Product Search. With that in mind, we wanted to share some feedback we recently received from Zappos.com.
Zappos offers shoes, bags, and apparel as an online retailer that stocks more than 3 million SKUs and has more than 7 million customers. Zappos started using Google Product Search to drive more traffic and sales to their site.
In a case study, Darrin Shamo, manager of Zappos' SEM/SEO initiatives, recently shared with us that "Product Search brought in an average of 380,000 visitors a month during the vital holiday shopping season of November-December 2007 -- an increase of 400% over the year before. And the conversion rate was higher than all other comparison shopping engines in our portfolio."
"Our objective here is to lower marketing costs while hitting our target return on investment (ROI) across campaigns," Shamo continued. "Google Product Search is free, and that helps us accomplish this goal. By adding Product Search to our comparison shopping engine mix, we are able to boost our aggregate ROI by 11%."
Learn more about Google Product Search.