November 4th, 2010 | Published in Google Merchant
As we approach the holidays, shoppers are looking for the perfect gifts for friends and family. When they have picked a product and are trying to decide where to purchase, knowing how much the shipping might cost helps them make that choice. In September, we announced that we were beginning to accept shipping cost information from merchants in the UK. Today, we have begun to expose that information to shoppers. If you are not yet providing shipping cost information, there are two ways to do it: you can set account-level values in your Merchant Center account, and you can include shipping costs for specific items in your data feed (which will override the account-level values). We urge you to include these costs in your Merchant Center account and data feed as soon as possible, so holiday shoppers can take advantage of this information.