February 28th, 2007 | Published in Google Merchant
By Steven De La O, Google Base SupportBack in December 2005, Clint published a post about the label attribute and its usefulness in helping searchers find your items. A little more than a year later, we've had the opportunity to evaluate the information included for this attribute, and we'd like to announce changes that affect its use. Moving forward, we will no longer support the label attribute. We've found that label values can easily be submitted for other, more relevant attributes, and we'd like you to start using our predefined attributes or your own custom attributes to submit them. As an example, let's take a look at the comic book collection item noted in Clint's post to find out how this change can be accomplished. He included the following label values: Captain America, Superman, DC comics, Marvel, graphic novel, super heroes. The following table lists alternative attributes under which these values can be submitted.
|hero (custom)||Captain America|
|publisher (predefined)||DC comics|
|product_type (predefined)||graphic novel|
|genre (predefined)||super heroes|