Editor's note: Ryan Goodman is the founder of Centigon Solutions, Inc. and is an expert in business intelligence dashboards with BusinessObjects Xcelsius. Using Google Maps API Premier, Centigon has created a dashboard application to help users better visualize complex data from SAP BusinessObjects. With hundreds of succesful dashboard projects under his belt, he continues to innovate in applying geographic analysis for performance management dashboards using Google Maps Premier.
As co-author of "Crystal Reports 2008 the Official Guide," and a frequent contributor to trade publications, Ryan continues to push the envelope for what's possible with dashboards and Xcelsius on his personal blog: www.ryangoodman.net/blog.
Enterprise organizations that utilize Business Intelligence dashboard technologies require flexible mapping solutions to meet a range of geo-analysis requirements for performance management dashboards. With numerous potential use cases for bringing maps into dashboards, customers have long struggled between static graphics or traditional GIS solutions.
While static images don't provide enough flexibility to address all business needs, feature-rich GIS solutions are sometimes more than most business users need. To facilitate flexibility and ease-of-use for dashboard end users, Centigon Solutions has helped Google Maps become a rich enterprise visualization tool with GMaps Plugin for Xcelsius 2008. GMaps Plugin empowers developers to deploy Google Maps API Premier enabled dashboards to drive geographic visualization of performance management metrics without without writing a single line of code.
Centigon Solutions has bridged the gap between SAP BusinessObjects' on-premise dashboard technology and Google Maps API Premier service, making geo-analysis accessible at any level of an organization, and in any industry. Using a simple property sheet, dashboard developers can align geographic dimensions with performance measures and then deploy a fluent Google Maps experience to business users. From global financial metrics to city-level risk analytics, both technical and non-technical users can leverage GMaps Plugin's seamless integration with Google Maps API Premier to create compelling analysis – in minutes.
Organizations that rely on on-premise, on-demand solutions require easy methods for analyzing and communicating information queried from these systems. In the dashboard shown below, an analyst required a mashup of Salesforce.com campaign/lead data and enterprise financial data to measure campaign effectiveness. GMaps Plugin provided the location intelligence required to quickly digest a large volume of information.
The example shows how multiple marketing campaigns across the United States were created and tracked through Salesforce.com. Powered by GMaps Plugin, Google Maps API Premier, and Force.com Integration (hosted on Google App Engine), this dashboard empowers marketing professionals to view and drill into each campaign and visually digest campaign results. The resulting analysis provided a visual proximity of attendees and their response rate.
From this information, the user can make informed decisions to what regions should receive priority for future campaigns. This new visibility into lead data provides a new perspective for a marketing analysts to make more informed decisions through guided analysis.
While traditional reporting solutions can present drillable tabular data, the graphical and spatial analysis gained with a Google Maps API Premier enabled dashboard increases the speed, depth, and efficiency of data analysis. By mobilizing Google Maps API Premier for enterprise performance management reporting and dashboards, Centigon Solutions improves the way business decision makers can interpret key information. Visit our website to learn more about GMaps Plugin and the Google Maps API Premier case study page for more success stories.
About Centigon Solutions: Centigon Solutions Inc. couples business insight with technical expertise to deliver quality business intelligence dashboard solutions. Centigon Solutions Inc. is strategically focused on creating interactive visualization technology for developers and business users. As thought leaders in dashboard and Web 2.0 technologies for the enterprise, Centigon Solutions is also recognized as the premier developer of Xcelsius® add-on solutions, including GMaps Plugin.
Posted by Natasha Wyatt, Google Earth and Maps Enterprise team