July 2nd, 2010 | Published in Google DoubleClick
In May we introduced the Ad Planner 1000, a list of the top 1,000 global sites on the web by unique users as measured by Ad Planner. It’s a great reference for checking out the most popular sites on the web and observing interesting trends in this latest list of the top 1,000 global sites from month to month. Here are some of our observations from the latest Ad Planner 1000 sites for May 2010.
‘Tis the Season
April showers might bring May flowers but it also brings an end to the tax season. So not surprisingly we saw a precipitous drop (-62%) in the number of unique users going to irs.gov from April to May 2010.
May also spells the end of the television season. Could that be the reason behind the rise in traffic to online video sites as viewers are scrambling to keep up with their favorite shows’ season finales? In the list of top 1,000 May 2010 sites we saw increases in traffic to top video sites vimeo.com (+22%), hulu.com (+20%) and netflix (+13%) and saw nbc.com entering the top 1000 as well.
Games that People Play
The World Cup comes once every four years so the build up to the event makes it no surprise that fifa.com broke the Ad Planner 1000 in May, coming in at 441 on the top 1,000 list. Not to mention goal.com which was already on the Ad Planner 1000 and experienced a 21% increase in unique visitors.
But soccer is not the only game in town these days, at least not here in the U.S. Playoff season is here and naturally the NBA is reaping the benefits. Basketball fans are flocking to nba.com and as a result the number of unique visitors is up 22% this month. We can’t say the same for hockey, however, as unique visitors to nhl.com went down 11% from April. Perhaps this signals waning interest from hockey fans whose teams failed to make the playoffs this season?
While people were playing games outdoors, plenty were staying in. Zynga.com, a popular online gaming site, rose 22% in the month of May.
So that was just a taste of trends for May - check out the latest Ad Planner 1000 and observe interesting trends for yourself.